Performance plus
Daimler AG is known worldwide for its unrivalled standards of excellence and cutting-edge technology. Today the company’s undisputed global lead in design and manufacturing capabilities are complemented by the dedication and commitment of its key suppliers. Philip Yorke takes a closer look at Daimler’s continuing progress as a brand leader and the suppliers behind the scenes who have gone that extra mile for the company.
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hile other major automotive manufacturers struggle to maintain their market share, Daimler has been posting doubledigit growth for the last 12 months with sales increasing in all regions of the world. Today the company is seeing particularly strong growth in Europe, the US and China. The global demand for its passenger cars and commercial vehicles continues to set the pace and the standards for others in the automotive industry.
Partnerships driving innovation In Stuttgart, Germany on 23 February 2017, Daimler AG recognised the remarkable performance and dedication of its key suppliers, who were honoured for their commitment, collaboration, partnership and innovative contributions to the company. Dr Dieter Zetsche, chairman of the board of management at Daimler AG and head of Mercedes cars: “We recognise the changes confronting our industry for what they are: great opportunities. Together with our suppliers we 68 Industry Europe
