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Lancôme PARTNERS WITH THE NationalMus ofNaturalHistory TO CONTRIBUTE TO PROTECT BIODIVERSITY BY PRESERVING ENDANGERED PLANT SPECIES
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rançoise Lehmann, Lancôme Global Brand President say, “We are proud to participate in the conservation of endangered plant species like the Rose of France (Rosa gallica), as part of a global partnership with the National Museum of Natural History, whose international influence is recognized. The Museum is a leading organization when it comes to research and expertise in the field of biodiversity
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protection and we are proud to take part in this important mission which meets France’s commitments for the Convention on Biological Diversity. Protecting biodiversity is major component of Lancôme’s sustainability program. The brand is already spearheading this mission in Grasse and Valensole, in the South of France, where we are growing roses and other plant species in an organic and sustainable way across 25 acres of land”.
