“It’s the Community for Me”

“It’s the Community

for Me”

Cover Girl Interview with Enjoli Lauderdale

Enjoli Lauderdale, known affectionately to family and friends as “Enji,” is making space for the community. She has always had an affinity for helping others and has decided to incorporate that mission into her latest and passionate venture, Aye Yo Sis!, a space where women of different walks of life can share successes, their failures, and the journeys in between. Aye Yo Sis! is designed to bridge the gap and bond women together through their shared experiences with the focus being on motherhood, financial independence, wellness and spirituality. Read more about Enji’s dreams and passions below:

IMM: What led you to create your brand? EL: Aye Yo Sis! was built on transparency with love in mind. I created this community to allow other women to share their stories and to empower and inspire the next woman to live out their truth.

IMM: How do you build a successful customer base for women to tell their stories? EL: The first thing you need to know is your “Why.” The phrase “Why” truly keeps me on track about the vision of Aye Yo Sis! and why this platform was created. When women come together collectively to share their testimonies, and their life experiences, healing begins to take place. The journey to recovery and back to self begins to shift. Stories heal and it is truly theopathic to the soul. IMM: How has being an entrepreneur affected your family life? EL: I found that as I’m in the beginning stages of building my business, I need to adopt balance now. Scheduling and planning are so vital to how I function my household. As a mom of two young beautiful girls, I must have a plan and stick to it when it comes to holding down the house. I know that once I deviate from the schedule things get out of whack.

IMM: Apart from being an entrepreneur, you’re a personal life coach. Tell us why this is so fulfilling in your life. EL: I’ve always been that friend you go to for moral support and comfort when hiccups and curveballs arise. I decided to obtain my certification as a certified life coach to continue to foster and coach women who need guidance overcoming limiting beliefs.

I am big on how I choose my words and how I manage my thought process. I wouldn’t say I fear anything, however, I would say I don’t let “FEAR” stop me from doing the “Thing” I want to do. My motto is “start where you are, do what you can with what you have.” PERIOD.

IMM: You’ve had to deal with a lot of loss in life. How do you maintain your positive persona? EL: My faith in God has always kept me grounded in all avenues of life. My faith has not always been where it is now, however, it’s a journey and a process. My experience has allowed me to lean on God and family. In the midst of a detrimental situation, God continues to show up and show out.

IMM: What is your greatest fear and how do you manage it? EL: I am big on how I choose my words and how I manage my thought process. I wouldn’t say I fear anything, however, I would say I don’t let “FEAR” stop me from doing the “Thing” I want to do. My motto is “start where you are, do what you can with what you have.” PERIOD.

IMM: What entrepreneurial tricks do you use to motivate you through the day? EL: Knowing that this platform is bigger than me. My sistas are counting on me to keep going. It all started from my own journey to heal which has transcended into therapy.

IMM: If you had a magic wand, what’s one thing you would change about the world and why? EL: Practicing more love which equals UNITY. We need more unity and LOVE in the world. IMM: Talk to us about your launch party vibes and what people should expect. EL: The Aye Yo Sis! Annual Event always falls on the last Saturday of July, and this year we are focusing on “Loving Yourself on Purpose.” It’s a one day 4-hour retreat that centers around Self-Love and Self-Care: A Mind, Body, and Holistic experience. I am expecting lives to be changed and renewed. This is only the beginning for Aye Yo Sis! and every year it will be bigger and better.

IMM: As the CEO and birth mother of your brand, what does the Aye Yo Sis! brand mean to you? EL: Aye Yo Sis! to me means sisterhood, we got you, you are not forgotten, and I see you, sis. The Aye Yo Sis! EP Song is an extension of inspiration and motivation to continue to uplift and encourage our sistas from all over the world in every scenario of life. This song was created to be a constant reminder to keep going.

IMM: What’s next for Aye Yo Sis? EL: Well, there is always something next to expect because we are continually evolving. However, I am working on a book, and I plan to launch it next year at the 3rd Annual Aye Yo Sis! event. We got some things in the works, and possibly a special guest speaker.

To be a part of a collective community, visit Aye Yo Sis! at www.ayeyosis.com.