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5 Easy Steps to Avoid Social Media Mistakes
BY TANIA MARSHALL
Navigating social media can leave a sour taste in your mouth. Don’t get yourself in a pickle. Take note of these 5 easy steps to avoid SM mistakes below:
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THINK STRATEGY, AND BEYOND: Beyond your general campaign strategy, you need to have a plan for each platform, including a content schedule line-up.
NO GOALS, NO GAIN: Try the SMARTgoal-setting technique to help develop your business’s objectives. All of your work on social media should be to advance your business’s specific goals.
DON’T IGNORE YOUR FOLLOWERS: You should always engage with positive follower comments. Show your appreciation for people sharing your content or commenting on a post.
BEING INAUTHENTIC: No matter how busy you are to post, human touch makes a difference. Let your followers see you, not just a small business sharing marketing efforts everyday.
BABYSITTING TOO MANY PLATFORMS: Focus on the correct platforms. It’s better to have a strong presence on two channels than a mediocre presence on five.
