FEMME at

FEMME

AT YOUR FINGERTIPS

CEO Apryl Nikole is the powerhouse behind Black Femme Beauty, building a successful customer base beginning with self-care. When asked what the driving force behind starting her brand was, the answer was a no-brainer. “My sister and I started Black Femme Beauty because we wanted to support small black owned businesses. At first, we wanted to support by purchasing from different owners but there were products we couldn’t find out there. We decided to bounce ideas off each other and we realized we could make a bigger impact by creating the subscription boxes, hence how Black Femme Beauty was born.”

And a beautiful product subscription box it is.

Established in 2020, Black Femme Beauty’s products are beauty and wellness-focused, allowing customers to try it out before they buy full size.

Targeting women ages 18-60 and men ages 25-45, Black Femme wanted to make sure their entire audience could find black owned business products right at their fingertips.

Customers can find sample-size essentials such as candles, body oils and lotions, cosmetics, body butter, and hand crafted soaps. Some of the June box subscription items include Self-Love Tea, Goat Milk Soap, and CocoOlive Bar & Exfoliating Aloe Shea Butter Soap.

A recipe for skin luxury.

“I’ve always had a desire to branch out and start a business on my own, however, timing is everything and the right time came along during the pandemic.” Apryl gushed as she reflected on the brand-building process amidst a year of uncertainty for many. “That time gave my sister and I an opportunity to outline a plan that would be beneficial to everyone involved. We performed our market research, discussed branding and the types of products we wanted to focus on. This plan manifested our desire to start our own business.”

So it’s no surprise that when asked what’s her biggest motivator, Apryl replied, “Our family is a driving factor. We come from a family of entrepreneurs, so it was only fate.” Their strength and determination gives them the drive to see that small black businesses are represented, and that products get the exposure and brand awareness they need to be successful.

Apryl is ecstatic about the future goals for her brand, and widening her community is one of them. “Anyone can join as a vendor, as a subscriber, or both! To be a vendor you will need to complete an application on our website. There is a how-to-join link on our website.” For more detailed info, and to create some room for self-care with black owned businesses, visit www.blackfemmebeauty.com.