Why CEO’s Should Always Look Their Best

By Ashley Dapianco

When was the last time you rummaged through your closet and stepped up your style game? Being an entrepreneur means you are the face of your brand. As the face of your brand, your job is to sell not only yourself but also your product. People are more likely to invest in your brand when they like what they see. Simply put, your next new contact could be a potential customer, competitor, partner or investor; either way you owe it to your brand to show up looking and feeling your best.

Here are a few key fashion tips below any entrepreneur can adopt:

10101. SUITS: Whether if you’re male or female, you can’t go wrong in a suit. Add a crisp button down underneath to polish off the look. 2. ACCESS THE FIT: 5. GROOMING:

Make sure all buttons and zippers are in their proper spot. You do not want to be in an investor meeting while they are thinking that you look like someone who has borrowed clothes that are too big or too small. Essential Criteria ForEssential Criteria For3. FROM HEAD TO TOE: Shoes should always be clean, A Smart & SuccessfulA Smart & Successfupolished, without any scuff marks or holes, and fit in with the rest of your outfit. l

Brand NameBrand Name4. ACCESSORIZE: Now’s not the time to look like an extra in a Zsa Zsa Gabor jewelry commercial, so simple classic pieces are key. Studs, watches, and statement pieces add a nice finishing touch to any look. Having a messy appearance, i.e. scruffy or unkept hair, does not give off a good impression of personal upkeep. Remember, people fall in love with you before they fall in love with your brand, and if your investor or customer thinks you have bad personal hygiene, do you really think they are going to buy into what you are selling? To our fellas, make sure you are making those frequent trips to the barber shop, and for women, neat and tidy hair is key. Plus, a natural look when it comes to makeup is important. Your entire look leaves a positive impression of who you are as a brand, which ideally should be successful and up and coming. Do yourself a favor and invest in yourself first, and then your brand! It will ultimately allow your business to thrive.