The Gem Guru

While arts and crafts are essential for early child development, CEO of TinkerJewels, Naquita Makell was slowly but surely tapping into her entrepreneurial future livelihood. “

At an early age, I have always loved Tinkerbell and handmade items. By the time I reached adulthood, I started with making items for families for birthday gifts and Christmas and decided to venture out in selling on Etsy.”

And since developing her brand, she’s behind 1800+ orders, pop up shops, and jewelry design classes. Customers can visit Etsy to purchase all types of handcrafted, creative pieces, everything from gold and silver bangles, anklets, beaded bracelets, and necklaces.

When asked about her target audience, the answer is simple: “I like to target all women who enjoy personalized bracelets and necklaces of all ages. I like to create pieces that can be given as a perfect gift. Every time I design a piece, I think of every occupation, every hobby, and every holiday. I am also very girly, so I try to make my pieces sparkle and glitter just like my personality.”

And such a bubbly and vibrant personality that is. Naquita’s most genuine aesthetic pieces include stones, glitter, distinct jewels, and bold colors.

And when asked what sets her apart from her competitors, this vibrant CEO responds confidently, “It’s the variety in my product for me. I create necklaces and bangles that stand out from others up and coming jewelry-makers. I try to keep my prices at a great price as well. My personality truly comes out in my products.” Her own-brand favorite pieces include butterfly necklaces and gold ankle bracelets. “I feel like I can pair them with everything during the summer season.”

Next up for TinkerJewels is networking, and lots of it. “I’m looking to branch out as much as I can. I want to network and have my items in more of a variety of stores. Right now my items are in one store. I eventually want to have my handmade jewelry going where I can teach others how to make jewelry. And I would love to start hiring for more staff and opening a boutique.”

The future looks vibrant for Naquita. Keep up with TinkerJewels on Instagram at @TinkerJewelsllc.