5 Easy Steps: to Avoid Social Media Mistakes BY TANIA MARSHALL Navigating social media can leave a sour taste in your mouth. Don’t get yourself in a pickle. Take note of these 5 easy steps to avoid SM mistakes below: THINK STRATEGY, AND BEYOND: Beyond your general campaign strategy, you need to have a plan for each platform, including a content schedule line-up. NO GOALS, NO GAIN: Try the SMART goal-setting technique to help develop your business’s objectives. All of your work on social media should be to advance your business’s specific goals. DON’T IGNORE YOUR FOLLOWERS: You should always engage with positive follower comments. Show your appreciation for people sharing your content or commenting on a post. BEING INAUTHENTIC: No matter how busy you are to post, human touch makes a difference. Let your followers see you, not just a small business sharing marketing efforts everyday. BABYSITTING TOO MANY PLATFORMS: Focus on the correct platforms. It’s better to have a strong presence on two channels than a mediocre presence on five.
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