Inn Express Spring 2025

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THE WINE COLLECTION

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NEW PRODUCTS

THE LATEST BRANDS AND THE LATEST TRENDS

Welcome to the Inn Express new product selection, your go-to independent drinks wholesaler in the UK. We're not your typical distributor; we're a family-owned business passionate about delivering excellence in every sip. Our extensive portfolio caters to a diverse clientele, from local pubs seeking the familiar to Michelin-star restaurants in pursuit of the extraordinary.

Whether you're a neighbourhood pub or a fine dining establishment, we have something special.

With roots in major cities like Birmingham, Worcester, Cardiff, Bristol, and London and charming rural spots like the Cotswolds, Worcestershire, and Herefordshire, we serve the heart of the UK's vibrant hospitality scene. Our mission is to help our customers stay one step ahead of the competition by

offering a wide range of products, from mainstream brands to the most unique and niche concoctions.

In this feature, we're excited to showcase the latest additions to our product line-up. For daily new products, head to our new products page and join us as we explore the trends and innovations that will elevate your beverage offerings and keep your customers returning for more.

ROGUE ALES BORN FROM DEFIANCE

In the ever-evolving world of craft beer, few names command as much respect and intrigue as Rogue Ales. Founded in 1988 in Ashland, Oregon, Rogue Ales has consistently pushed the boundaries of brewing with an unapologetic commitment to innovation, bold flavors, and an unwavering independent spirit. From their early days as a small brewery with big ambitions to their current status as a globally recognized brand, Rogue has stayed true to its name— rebellious, unconventional, and determined to defy expectations

Rogue Ales was the brainchild of three Nike executives—Jack Joyce, Rob Strasser, and Bob Woodell— who wanted to create something different in the burgeoning craft beer industry. Their vision was simple yet audacious: to brew uncompromisingly bold beers that broke away from mainstream mediocrity.

Their first brewpub in Ashland, Oregon, became a haven for beer enthusiasts looking for something out of the ordinary. The overwhelming success of their beers led to the establishment of a second location in Newport, Oregon.

LIVING THINGS REIMAGINING THE TRADITIONAL SODA

Living Things is at the forefront of the functional beverage movement, offering a range of prebiotic sodas that cater to health-conscious consumers. With their commitment to natural ingredients, gut health, and delightful flavors, they provide a refreshing alternative to traditional sugary drinks.

• High in Fiber: Each serving contains 6 grams of fiber, contributing to daily dietary needs.

• Low in Calories: With only 13-15 calories per 100ml, these drinks are a guilt-free indulgence.

• No Sweeteners: Free from artificial sweeteners, focusing on natural flavors.

• Probiotic Content: Inclusion of lactic acid bacillus supports gut health.

These attributes make Living Things sodas a suitable choice for health-conscious consumers seeking a tasty yet beneficial beverage.

CURRY SMUGGLERS UNAPOLOGETICALLY SPICY FLAVORS

CurrySmugglers is a UK-based company specializing in handcrafted Desi savory snacks, inspired by the rich and diverse culinary traditions of India. Founded by Steve and Ruby, the brand aims to bring bold, unapologetically spicy flavors to the snacking experience, offering products that are both vegan and indulgent

The name “Curry Smugglers” pays homage to the founders’ memorable holidays in India and their inspiration drawn from the country’s diverse culinary traditions. The brand seeks to share the explosion of herbs and spices characteristic of Indian cuisine, transporting customers’ taste buds to the aromatic spice bazaars of Mumbai and Old Delhi.

In a nod to their love for craft beer, Curry Smugglers packages their snacks in beer cans. This choice not only provides an airtight and UV-free environment to keep the snacks fresher for longer but also aligns with their commitment to sustainability. Aluminum cans are among the world’s most recycled packaging materials, with over 80% being recycled in the UK. The company also includes a reusable plastic cap with each can, which is recyclable, allowing customers to reseal the can if they don’t finish the contents in one sitting

New Products

EXCLUSIVE TO INN EXPRESS

SWEETWATER BREW AMERICAS 6TH BIGGEST CRAFT BREWERY

The inception of SweetWater Brewing Company traces back to the mid-1990s when Freddy Bensch and Kevin McNerney, roommates at the University of Colorado Boulder, envisioned bringing West Coast-style brewing to the Southeast. Their shared passion for craft beer led them to establish the brewery in Atlanta, a city they believed was ripe for a craft beer revolution. The name “SweetWater” was inspired by a kayaking trip down Sweetwater Creek, reflecting their adventurous spirit and connection to nature.

Beyond brewing, SweetWater has demonstrated a strong commitment to environmental sustainability. The company sponsors various programs aimed at giving back to the Atlanta community and supporting environmental causes. Internally, they have implemented sustainability practices, including recycling spent grain, hops, and yeast for local farmers to use as livestock feed and compost. Water reclamation processes during brewing and bottling conserve millions of gallons annually, underscoring their dedication to responsible resource management.

TWOFOLD SPIRITS CATERING TO THE INQUISITIVE PALATE

Twofold Spirits embraces a philosophy of curiosity and exploration, crafting spirits that cater to the inquisitive palate. Their products are designed to offer unique and memorable experiences, encouraging consumers to explore new flavors and combinations.

Banana Rum

The Banana Rum is a 40% ABV spirit presented in a 50cl bottle. It boasts bold notes of natural banana, rich toasted caramel, and a sophisticated hint of vanilla. The aroma delivers an instant hit of banana, followed by sweet, caramel-like undertones.

Thai Green Gin

The Thai Green Gin, with a 40% ABV and available in a 70cl bottle, offers a unique botanical blend that provides a balanced experience bursting with classic Thai green flavors. The flavor profile includes juniper, lemongrass, and coriander, harmoniously enhanced by kaffir lime and coconut, developing into a lightly spiced finish from ginger and chili.

MIXOLOGISTS GARDEN FREEZE DRIED TO PERFECTION

Intoday’s competitive hospitality scene, presentation, consistency, and efficiency are essential. Fresh fruit garnishes elevate cocktails but come with challenges—spoilage, waste, inconsistent quality, and timeconsuming prep.

Mixologist’s Garden offers a smarter solution with freeze-dried fruit garnishes that retain their look, flavour, and aroma while eliminating waste and storage issues. Unlike dehydrated fruit, freeze-dried garnishes rehydrate in cocktails, delivering the same visual and flavour impact as fresh fruit, with a 2-year shelf life and zero prep required.

Ideal for bars, hotels, and restaurants, these garnishes enhance service by reducing waste, ensuring consistency, and saving valuable bar prep time. With options like strawberries, raspberries, limes, lemons, and oranges, they’re perfect for everything from G&Ts to Margaritas and Negronis.

For venues looking to elevate their drinks game with less hassle, Mixologist’s Garden is the ultimate solution—premium garnishes, no waste, and maximum efficiency.

X

That’s why we’re partnering with Campaign Against Living Miserably (CALM) to say: We are not alone. We're not talking extraterrestrials here, just the fact that there is always someone who's got your back.

hether it’s meeting a mate for a swift mid-week pint, sweatily singing along to your favourite band in a sea of fans, or being hoisted onto a friend’s shoulders at a festival, we at Beavertown believe that life is better experienced together. But sometimes, that’s easier said than done.

We are well aware that despite sharing this planet with 8 billion other humans, life on Earth can feel lonely at times.

In fact, over 52% of UK adults have reported feelings of loneliness at some point or another*. And we want to help.

You’ll be seeing Beavertown and CALM working together to create moments that bring people together and make life feel worth living for you and the people in your orbit.

Feelings of loneliness can feel exacerbated in January once the whirlwind of Christmas dies down. So this year, we teamed up with our charity partner CALM to help crush loneliness in January by running a series of climbing events across the UK.

Yes. Climbing. Climbing gets the blood pumping, opens your eyes to a fresh new challenge and is an excellent way to meet new people.

Beavertown x CALM ran a series of events across the month at London and Lakeland Climbing Centres where punters got involved to meet up with mates and make new ones, culminating in a massive end of Jan gig at HarroWall headlined by indie legends, Mystery Jets.

we created a packet of delicious Cheese & Jalapeno crisps (with a twist) designed to spark meaningful conversations with every tear of the packet.

Printed inside are a series of conversation starters designed by CALM to get you to OPEN UP to your mates. Hence the name. Available at over 200 pubs across the UK throughout May.

CALM’s free helpline and webchat are open 5pm-midnight, 365 days a year for people in crisis0800 58 58 58

Did you know that over half of adults in the UK have pretended to be ‘okay’ to avoid talking about their own mental health? And we get it, it’s not easy. Which is why we teamed up once again with our friends at Campaign Against Living Miserably (CALM) to try and help. And the answer, like the answer to so many things in life, is: Crisps.

Combining the well known British pub tradition of tearing open a pack of pub snacks to share for the table,

DEAL INDEX

BEER & CIDER

SOFT DRINKS

SNACKS

Raising Money Never Tasted So Good

By taking part in Dine And Donate, you can make a real difference to the lives of the 100,000 sick kids treated at Birmingham Children’s Hospital every year

Help us turn our hospital into a place patients are excited to visit

Our latest appeal, It Starts Here, will transform our current main entrance from a cramped, dull and unwelcoming space to a wonderful, spacious and inspiring one

Architect’s impressions of the new and improved front entrance

54% of kids are frightened to go to hospital*. We need to raise £3m to change this

Working in partnership

Hungry To Help?

Will it cost my business anything?

WINE

THE 2025 TREND REPORT

SKIN-CONTACT WHITE WINES

(ORANGE WINES)

Orange wines are white wines made using red wine techniques, resulting in complex, tannin-rich flavours. This trend continues to grow as more venues explore how these bold wines pair with food and offer something intriguing for wine lovers.

NATIVE & HERITAGE GRAPE VARIETIES

There’s a surge in demand for wines made from rare or native grape varieties that reflect a region’s heritage. These grapes often create wines with unique flavour profiles, allowing venues to offer a truly distinctive wine experience.

PET-NAT & NATURAL SPARKLING WINES

Petillant-naturel (Pet-Nat) wines, made using an ancient sparkling technique, are trending for their rustic, less fussy nature. With minimal intervention, these lightly sparkling wines offer fresh, fruity flavours and are perfect for casual sipping.

WINE IN ALTERNATIVE FORMATS

Canned wine is no longer a novelty. As consumers embrace the convenience and sustainability of cans, expect more premium, high-quality wine offerings in formats like cans and boxes, making it more accessible for on-the-go customers. Also look out for high quality Bag in Box options with a huge tick in the sustainability box.

MINIMAL INTERVENTION & LOW-SULPHUR WINES

Natural and low-sulphur wines continue to rise in popularity as more drinkers seek wines that are made with minimal additives. These wines are not only cleaner in composition but often have a distinct, terroir-driven character.

LOW-ABV WINES

Similar to the trend in spirits, consumers are looking for lighter, low-alcohol wines that still deliver on flavour. These wines are perfect for venues wanting to cater to guests looking for a more relaxed drinking experience, ideal for daytime or lunch pairings without sacrificing taste.

VINANCIAL TIMES VT

The More You Spend, the Better the Wine.

Why

It’s no secret: spend a bit more on wine, and you’ll notice the difference. But when you break it down, it’s not just about splashing the cash – the numbers speak for themselves. Once you factor in packaging, logistics, VAT, margins, and excise duty, the true value of the wine in your bottle increases significantly when you invest in premium products.

With the recent budget announcement, Chancellor Rachel Reeves confirmed that, as of 1st February 2025, alcohol duty will rise in line with RPI, and the current wine duty easement will come to an end. This means higher ABV wines will face greater duty charges but before you start reaching for the low ABV wines, have a think! Our analysis shows that on a bottle of wine with

an ABV of 14.5% priced at £15.65, £3.21 will go straight to duty (20.5%). Once packaging , VAT and logistics are removed that leave £4.16 (26.6%) is spent on the actual wine itself.

Compare that same ABV wine but at a cheaper price point of £8.65 and the duty equates to £3.21 (37.1%) and leaves only £1.56 (18%) for the wine.

This highlights how, in lower-priced bottles, a significantly higher proportion of the cost is absorbed by duty, leaving less budget for the quality and production of the wine itself.

It’s clear that spending more doesn’t just mean better wine – the quality improves exponentially with price. So, when it comes to wine lists, investing in premium bottles is well worth it for both quality and customer satisfaction.

SILVER

Harpers Design Awards 2023

TRENDS WINE

The world of wine is constantly evolving, and grasping the shifting consumer habits and the latest trends is vital to ensure that your wine list resonates with and excites your customers.

SUST AINABLE

Customers continue to become increasingly aware of the environment and the impact of their choices. Organic, biodynamic and wines from sustainable vineyards are becoming a key factor in for many wine drinkers

Look out for these logos to spot our sustainability heroes

TERRES FIDELES COTES DE ROUSSILLON VILLAGES

France

TREVISANA

PINOT GRIGIO

Venize, Italy

FRITSCH RUPPERSTHAL

PINOT NOIR

Niederösterreich, Austria

PINOT GRIGIO & PRIMITIVO FREE FROM ALCOHOL

0% ALCOHOL CATEGORY SET TO GROW BY 9% OVER 3 YEARS. THE ONLY BWS CATEGORY IN GROWTH* *IWSR 2023 No and Low report 2022-2027 CAGR

LOW

Two key factors will influence the importance of lower abv wines in 2025. Firstly, Moderation is increasingly a factor for consumers and there is a greater tendency to socialise without alcohol or seek no- and low-alcohol alternatives. Secondly, with the introduction of the new Duty bands, higher abv products will incur a higher duty cost.

FLIC BRANCO WHITE

Lisbon, Portugal

Vinho Verde, Portugal

Staffordshire, England

LAS LILAS VINHO VERDE ROSÉ

PATTINGHAM GREAT MOOR PINOT NOIR

Scan the QR code

To view our entire low & no alcohol wine selection

VALLFORMOSA 0% CAVA

Catalunya, Spain

NO ABV

DOM DE LA PRADE MERLOT SHIRAZ

VITA LIBERA PINOT GRIGIO

Languedoc-Roussillon, France Italy

NAT

Once considered a niche group, natural wines, made with minimal intervention, are gaining widespread acceptance. Their unique flavours and perceived health benefits are attracting a broader audience.

URAL

Sicily, Italy

Viile Timisului, Romania

La Mancha, Spain

FABRIZIO VELLA BIANCO

SOLARA RED

ALTOLANDON MIL HISTORIAS BOBAL

PACKAG ING

While glass bottles aren’t going away, we’re seeing a surge in alternative packaging options. From highquality boxed wines to elegant cans, these options offer convenience and reduced environmental impact

KIRUNA MONTEPULCIANO D’ABRUZZO

Abruzzo, Italy

VINCA ORGANIC CATARATTO

Abruzzo, Italy

BUBBLE BROS FRIZZANTE PROSECCO

Veneto, Italy

EMER GING

DOMAINE PAPAGIANNAKOS ASSYRTIKO

Attika, Greece

NACHBIL FETEASCĂ NEAGRĂ, DEALURILE SĂTMARULUI

Crişana & Maramures, Romania

There is a growing enthusiasm from the UK consumer to be more adventurous, and younger drinkers in particular are actively seeking out new and different wines. The future of wines from emerging countries such as Greece, Lebanon, Hungary and Romania is bright, as these countries continue to rediscover and refine their unique varietals, blending tradition with modern winemaking techniques to deliver wines of increasingly impressive quality.

DOMAINE DES TOURELLES RED

Bekaa Valley, Lebanon

QUA

There is an increasing segment of consumers looking for quality above quantity, driven partly by the trend in moderation, but also the effects of the squeeze on disposable income. This leads to a willingness to upgrade to premium wines when the setting permits. Consumers are seeking out strong, aspirational brand credentials.

PAZO SEÑORANS, ALBARIÑO

Rias Baixas, Spain

CHÂTEAU

NITTARDI AD ASTRA

Tuscany, Italy

Choosing & pricing the right wines for your venue can be a daunting task. Let us take that pressure away and gain those crucial extra sales and profits.

SUIT YOUR VENUE

One of the most influential and basic starting points when creating a great wine menu is ensuring that your list reflects the setting it is intended to be used in.

Whilst listing all of the on trend wines may seem like an obvious (and tempting) thing to do not always be possible. You should pay the same attention to your wine list as you would do your food, cocktail list or decor. For example a craft beer and cocktail bar may choose to lean into lesser know varieties or producers to offer consumers a more diverse choice, whereas a quintessentially British pub in the country may opt for a list filled with classics but with some strategically placed English wines to offer intrigue and discovery.

FOOD FOR THOUGHT

If the venue serves food, the wine list needs to complement the menu. If you are a seafood restaurant, a list dominated by heavy reds isn’t the best way to go.

A well thought out list with work well with the food offering and elevate both the food and the drinks.

Consider adding food suggestions to help your customer make their choice and to drive upselling but also add drinks selections to your food menu

STRUCTURALLY SOUND

The layout of the list is important as it helps customers navigate their choices and it helps

“ You should pay the same attention to your wine list as you would do your food, cocktail list or decor! “

drive margins.

Divide the list into simple categories such as Sparkling & Champagne / White / Rose / Red / Dessert Wine – Port – Sherry.

This system is proven to increase sales as it enables customers to browse and choose based on their taste rather than by price.

Within this you can break this down into flavour profile:

White -Fresh & Crisp / Floral and Fruity / Rich and Full bodied

Red - Aromatic and Smooth / Soft and Fruity / Big and Bold

If you are a venue with a more modern approach then we advise to add in an experimental section to cover Quirky or Edgy wines such as Natural/ Orange/Biodynamic wines.

NO TIGHT MARGINS

To ensure the wine list is working commercially for you, it needs to be priced correctly.

Depending on the type of venue, wine bottle pricing is usually set between 60-70% GP%. The higher the price point, a cash margin approach is required to ensure wines are accessible.

By the glass pricing is usually set from 70-76% GP%, again, venue dependent.

125ml should carry the most profitable margin, then a sliding scale on 175ml & 250ml.

GET THE PRICES RIGHT

Gain balance across the range by steadily increasing the prices across the list so each step up isn’t too big.

Never list your cheapest wine at the top! Mix up the wines so that they are not in price order. Taking the customers’ decision away from price is always the best way to ensure they trade up.

If you feel you need a house wine then we suggest looking at a great value blended option. This not only offers those price conscious customers a lower entry point but also ensures you are able to make the correct margin on this line.

The most popular wines on your list (Pinot Grigio/Sauvignon Blanc / Merlot/ Malbec) should be at price points where you make the best margins. Never have these wines as the cheapest on the list, you want to encourage customers to look though the list prior to making their choice.

SELL SELL SELL

Ensure your list encourages customers to trade up. A great way to do this is to have multiple examples of popular grape varieties throughout the list.

For example, have an entry level Sauvignon Blanc and then encourage an up-sell by listing a New Zealand Sauvignon Blanc at a higher price point.

The same can be done throughout the wine list on popular wines, think Malbec, Rioja- Crianza – Reserva, Rose- Pinot Grigio Blush to Provence, Prosecco to Crémant / English Sparkling.

OFFER GREAT VALUE

While the wine list needs to work commercially its important to consider Value. If a wine isn’t great value, the customer will not buy the 2nd glass or another bottle. A wines perceived value is directly related to quality and cost. Ensuring you get this balance correct will help drive repeat sales, volume and ultimately profits.

GRAND DESIGNS

Design plays a key role in making your wine list look appealing to the customer.

A well designed list will be simple to navigate, encourage experimentation, include ‘Feature’ wines or highlight ‘Favourites’ and help drive the consumer to the wines that commercially work for you.

craft How to list Wine

a killer

Mix it up

Mix up your price order to encourage discovery

Entry level

Look for lesser known varietals

Trend Alert

Hi-light on trend wines such as natural & orange

Mayfly Sauvignon Blanc

New Zealand, Marlborough

Ke Bonta Cortese Piemonte Italy, Pavia

Las Lillas Vinho Verde Portugal, Vinho Verde

Altitudes Reserva Sauvignon Blanc

Chile, Central Valley

Aguazul Verdejo DO Rueda Spain, Rueda

Pique & Mixe Piquepoul-Terret France, Languedoc-Roussillon

Montsable Chardonnay France, Haute Vallée de l’Aude

Fabrizio Vella Bianco Italy, Sicily

Bella Modella Pinot Grigio Italy, Veneto

Funkstille Skin Contact Austria, Niederösterreich

Nachbil Riesling Dealurile Satmarului Romania, Crisana and Maramures

Macon Uchizy Talmard Mallory & Benjamin France, Burgundy

Villa Wolf Pinot Gris Germany, Pfalz

Trend Alert

Biscardo Millesimato Vintage Prosecco Italy, Veneto

Pattingham Sparkling White England, Staffordshire

Champagne Rene Jolly Blanc de Noirs France, Champagne

Bollinger Special Cuvée NV Brut Champagne France, Champagne

£38.00 £9.50

£25.00 £6.25

£28.00

£29.00

£30.00

£34.00 £8.00

£35.00

£32.00

£27.00 £6.50

£40.00

£46.00

£49.00

£36.00

Classics

Drop in famous varietals for those looking for what they know

£30.00 £7.00

£65.00 £16.00

£85.00

Producers that own their own vineyards not buy in their grapes

English sparkling Wine is on the up

gems from up & coming regions

Promote your

& favourite

Palazzo del Mare Rosso Italy, Sicily

Flic Red Portugal, Lisbon

El Ninot de Paper Tinto Spain, Valencia

Scheid District 7 Pinot Noir USA, California

Trevisana Merlot Italy, Veneto

Man Meets Mountain Malbec Argentina, Mendoza

Château Lamothe Cissac Cru Bourgeois Haut Medoc France, Bordeaux

Luis Cańas Rioja Reserva Spain, Rioja

Corryton Burge SA Cabernet Sauvignon Australia, South Australia

Bodegas Manos Negras Malbec Argentina, Mendoza

Lirica Primitivo di Manduria Italy, Puglia

Uva Non Grata Gamay France

Terres Fideles Organic Cotes de Roussillon Villages France, Roussillon

Bella Modella Pinot Grigio Rosé Italy, Veneto £26.00

Vondeling Petit Rosé South Africa, Voor Paardeberg

Château L’Escarelle Provence Rosé France, Côtes de Provence

Vallformosa Non-Alcoholic Cava Spain, Penedes

Vita Libera Pinot Grigio Italy

Vita Libera Primitivo Italy

Separate your wines into simple categories to promote exploration of

WHO ARE WE?

Sipping on a glass of fine English wine is more than just a drink; it celebrates passion, hard work, and the British landscape. Imagine this— the charming Pattingham Vineyard, snuggled in South Staffordshire’s scenery. A dream brought to life in 2018 by Martin, Jane, and Stevie Wilcox, this family-run vineyard started as four acres of untapped land, perfect for vine cultivation. Fast-forward to today, the vineyard has tripled and produces a staggering 30,000 bottles annually.

It’s not just about the quantity; the award-winning quality sets them apart. By 2020, the vineyard expanded again, incorporating a Swiss variety, Divico and Siegerrebe, both low-intervention and fungus-resistant.

The Wilcox family proves that passion, hard work, and a keen eye for quality can turn dreams into delicious reality. So, the next time you’re looking for a splendid wine, remember, it’s not it’s a bottle; it’s a sip of English heritage. Cheers!

85% Divico | 15% Rondo

Our Rudge Heath is a full bodied red wine, rich in colour with black cherry notes, lightly oaked in French barrels.

Great Moor is a delicate, fresh and fruity wine which has notes of redcurrant and raspberry with soft tannins.

OUR ARTWORK

We have always had a keen interest in art, especially St Ives 1950’s artists such as Peter Lanyon and Terry Frost. At the very start of our project we had a meeting with our marketing agency and met Stu Perry, their designer who would be working on our project who is also an extremely talented artist. He took inspiration from our interests, walked around our vineyard and had the perfect idea to get hold of some aerial plans of the land. Stu used these to create original oil paintings for us, the artwork on our labels are taken from these original paintings. We believe our labels are iconic and we feel each one suits the wine it was assigned to.

Vinca began three years ago with a simple idea: to elevate wine without the weight of tradition. It started in Sicily, where the sun-drenched vineyards and incredible winemaking inspired a fresh approach to sharing wine.

From day one, our mission has been to make exceptional wine accessible. Bottles have ruled for centuries, but cans o er something di erent—lighter, portable, and kinder to the planet. And it’s not just about convenience. Every can of Vinca is filled with organic, award-winning wine, sourced from Sicily’s finest vineyards. Blind tastings consistently prove that quality transcends format.

Vinca is now stocked in hundreds of theatres, poured at bars and breweries, festivals, on airlines, at stadiums, and beyond. Vinca is perfect for serving amazing single-serve wines, speeding up service at busy bars, or avoiding the waste of pouring half-full bottles down the sink on Monday mornings.

This isn’t wine as you know it. This is wine, evolved.

Carefully hand-picking Nero d'Avola grapes in Sicily’s west coast vineyards, crafting the award-winning pale rosé that reflects the soul of the region.

BEER & CIDER

THE 2025 TREND REPORT

NITRO BEER

Nitrogen-infused beers are expanding beyond stouts, with breweries applying nitro to a variety of styles, from pale ales to sours. The result? A smoother, creamier drinking experience that offers something truly different. Carling Premier anyone?

HYBRID BEER-CIDER CROSSOVERS

Beer-cider hybrids are emerging, blending the hoppy bitterness of beer with the crisp fruitiness of cider. These hybrids offer refreshing alternatives and appeal to both beer and cider drinkers looking for something in between.

SUSTAINABILITY IN BREWING

Eco-friendly brewing practices are becoming essential. Breweries are focusing on water conservation, carbon neutrality, and sustainable packaging. Expect more zero-waste beers and partnerships with sustainable agriculture.

NON-ALCOHOLIC BEER GROWTH

Not exactly a new trend but this category shows no sign of stopping. Non-alcoholic beer options are growing in variety and quality. Craft breweries are investing in creating rich, full-flavoured alcohol-free beers that rival their traditional counterparts. These offerings are ideal for capturing the mindful drinking market.

BARREL AGED BEERS

Barrel-ageing isn't just for whisky anymore. Breweries are more so than ever ageing their beers in whisky, rum, or wine barrels, infusing them with deep, complex flavours. Whether it's a stout with hints of bourbon or a sour aged in Chardonnay barrels, these beers add a premium element to your offerings, ideal for drinkers seeking a richer experience.

Catherine

Webber,

Attic’s Business Development Manager,

tells us why gluten free beer should be a staple on any bar.

We’ve always tried to brew beer for everyone. But for those with gluten intolerance or Coeliac disease beer is usually not an option.

Gluten is a protein found in wheat, barley, rye, and other grains that are an integral part of the recipe for beer. In order for a beer to be gluten free these proteins need to be reduced to very low levels. To achieve this we add a (vegan)

processing aid during the brewing process which breaks down the gluten, reducing it to these levels (or lower) without affecting any other qualities of the beer.

We’re really happy that we are able to offer two gluten free beers as part of our core range. The first is our super crisp, bright and refreshing lager Forward (4.2%) and the second is our hazy, tropical, juicy pale ale Rollin’ Waves (4.8%). Both of these beers are available in kegs and cans.

However, we do sometimes get feedback that people don’t want to drink these beers because “there’s something missing”. We are happy to be able to tell them that the only thing ‘missing’ is the gluten. The beer is brewed in exactly the same way. Same ingredients - water, malt, hops, yeast - same great flavour, same great mouthfeel, same great delicious pint. The removal of gluten changes nothing else about the beer. Many customers even say that these beers are amongst their favourite beers that we produce!

All our gluten free beers are tested which ensures that we’re always putting a safe product out for those people who can’t enjoy beer with the gluten included.

So next time you see one of these beers on the bar, why not give them a try? We bet you won’t notice any difference from the rest of our delicious Attic Brew Co. beers.

Here’s to another pint of (gluten free) Attic!!

RED, WHITE & BREW

In a move that’s as bold as a Citra-packed IPA, Inn Express has teamed up with Columbia Craft, Rogue Ales, and SweetWater Brewing Co., adding a game-changing range of beers to its already stellar lineup.

IN HOPS WE TRUST

Inn Express has once again raised the bar for UK craft beer lovers, securing an exclusive distribution deal to bring some of America’s most celebrated breweries to the UK. This means bars, pubs, and restaurants can pour legendary US brews that were previously out of reach.

This game-changing lineup of beers includes Columbia Craft’s Macro Lager (30L Can & Keg)—a refreshing, easy-drinking favourite—alongside an iconic selection from Rogue Ales. Their legendary Dead Guy Ale, rated 3.7 on Untappd with over 320,000 check-ins, is finally available for UK fridges, along with the Dead Guy IPA, Pale Ale, Pils, Imperial IPA, Batsquatch, and Pacific Northwest. Each Rogue beer is packed with bold, Pacific Northwest hops and a signature malty

Rogue Ales Dead Guy Imperial IPA: Rated 3.83 on untappd with over 2700 check-ins

backbone, making them a must-have for serious beer lovers.

That’s not all—SweetWater Brewing Co. is making its mark with its 420 Extra Pale Ale and OG IPA (30L Keg & Can), bringing big, juicy, hop-forward flavours straight from Atlanta to UK bars. Known for their laid-back attitude and seriously fresh brews,

MACRO NAME, ARTISAN GAME!

A smooth, crisp, and an incredibly drinkable beer, brewed with high quality ingredients and a commitment to flavour and balance.

Macro lager by Columbia Craft is unlike mass-produced macro lagers, this small-batch

take on the classic American style delivers a clean malt backbone, subtle hop bitterness, and a refreshingly dry finish. Whether you’re a lager purist or a craft beer enthusiast looking for a sessionable pour, this has universal appeal.

SweetWater is a powerhouse in the US craft beer scene, and now, UK drinkers can finally get a taste.

With some of these beers ranking among the best on Untappd, this is a huge opportunity for UK venues to elevate their beer offerings, attract craft-loving customers, and stay ahead of the competition.

With the rise of premium lagers in the UK market, Columbia Craft’s Macro Lager is poised to be a game-changer. Available in 30L KeyKeg makes it the perfect for those looking for a high-quality lager that not only caters to both casual drinkers and craft beer aficionados but is a genuine US import that stands up on the bar vs its true macro counterparts.

Macro Lager Tap Handle Mockup

Tap Social is an Oxford-based social enterprise brewery that employs people in prison and prison leavers to reduce reoffending and turn lives around

30% of our team has experience of prison on average 94% of our employees are still employed one year after release compared to the national average of 17%

6% of our employees reoffend compared to the national average reoffending rate of 38-63%

1 x Free keg and Point of Sale Kit with all permanent Installations

TAKE A PERMANENT LINE OF ATTIC BREW CO. (EITHER A CORE BEER OR A ROTATING LINE) FOR 2 YEARS* AND WE’LL PAY YOU £500 (+VAT) DIRECTLY.

WE’LL ALSO SUPPLY POS (GLASSES, BAR RUNNERS, BEER MATS) AND OFFER TRAINING FOR YOUR TEAM.

*REQUIRES A SIGNED LINE AGREEMENT INCLUDING SUPPLY VIA INN EXPRESS FOR THE DURATION OF THE CONTRACT. MINIMUM VOLUME REQUIREMENTS MAY APPLY.

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Introducing The Jiddler

Hello, my name is Jacob Liddle, The Jiddler, and this is my Tipple! I launched Jiddler's Tipple in October 2019 with the aim of creating inclusive, delicious and eco-friendly beer. I've homebrewed for many years and have always had a passion for good food and drink - as well as sharing it with others! Last February I managed to leave my "day job" and go full time "beer baron" and since then, Jiddler's Tipple has become a stand out local brew. Here's what you need to know...

Award Winning

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Beer & Cider

To celebrate partnering with Lost and Grounded Brewers, our customers have access to an exclusive deal this Spring! New customers who sign up to a permanent listing of EXTRA NICE, HELLES or KELLER PILS will receive a complimentary launch keg, plus another bonus keg after 3 months of stocking to say thanks! Existing customer? Reach out and see how we can further support.

CORE RANGE

SUPPORTING POS & GLASSWARE ALSO AVAILABLE UPON REQUEST AVAILABLE MARCH / APRIL / MAY

SERGE

CITRA IPA | ABV 4.5%

Cra ed with an abundance of Citra hops, Serge delivers a super juicy, tropical fruit flavour reminiscent of the tapestry it’s named a er.

Expect intense notes of mango, guava, and lychee fruit, all interwoven to pe ection. The result is a characteristic haziness, a full-bodied experience, and a pleasantly balanced, light bi erness finish that lingers gently on the palate.

supporting glassware and pos also available upon request available march / april

HERITAGE MEETS INNOVATION 4 . 3 % D H U S T O N E S T O U T THE HARMONY OF NATURE AND NITRO S

HOPPY ‘N’ HAZY

HOW MUCH GAS DO I NEED?

When dispense gas prices are on the way up and at times it seems that consistent availability is going the opposite direction, its now more important than ever to get a good understanding of how product you can dispense on one canister.

Mixed Gas | 10 Ltr Cylinders

Stouts & Ales

11-12Ales, Lagers & Ciders

11-12 Lagers & Cider

Lagers & Ciders

Dispense capacities can only be given as an approximate guide due to many factors such as:

• Gas Pumps for cask ales: these can be heavy users of gas

• Line Cleaning: various methods used, predominantly pressurising a line cleaning bottle with gas, this will be affected by the size of the bottle and by the number of dispense heads

• Most cellars may experience background leaks at some point

NOTE: ALL DISPENSE CAPACITIES QUOTED ARE 11 GALLON KEGS ALL FIGURES ARE APPROXIMATE AND TO BE USED AS A GUIDE ONLY

KEG CONNECTORS

Whether you call it a keg connector a coupler or a fitment.. There is a world of names for these essential pieces of equipment. But for any draft beer or soft drink system the performance of the keg coupler is vital. The keg coupler connects the gas and beverage lines to the keg and ensures a pressurized flow from the keg.

DRAUGHT KEG FITTINGS

& THE PRODUCERS WHO USE THEM

(A)A-Type: (KK) Key Keg: (G)Grundy:

Guinness/Diageo, Shepherd Neame

Kegstar, E-Keg, Carlsberg, Heineken, Westons, Asahi UK Schneider

Molson Coors, Thatchers BBG / ABInbev (mostly)

Mostly used by craft breweries. Please see our website for up to date list

CO2 cylinders are characterised by a purple valve guard with a grey cylinder body. Unlike mixed gas Co2 has no ID tags

MALE CONNECTOR

MIXED GAS cylinders are characterised by a pink valve guard. The cylinder body is grey with a green shoulder.

FEMALE CONNECTOR

MIXED GAS TAGS ALL INN EXPRESS BEVERAGE GAS IS SUPPLIED BY AIR LIQUIDE

MIXED GAS ID TAGS ARE FITTED TO ALL MIXED GAS CYLINDERS.

IF NO TAG PLEASE DO NOT USE CYLINDER BUT WHICH ONE DO YOU NEED?

30/70 60/40 200 BAR 180 BAR

CO ² GAS LAGERS, CIDERS, ALES

40/60 GAS LAGERS, CIDERS, ALES

30/70 GAS ALES & STOUTS

CELLAR TECHNICAL SERVICES

Boooorrring... until it isn’t!

In a quest to create the perfect FAQ section, we asked our team, “what is the most asked question when speaking with our customers?” The answer to this came without much thought or hesitation, and despite being pipped into first place by ‘we cant find you’ (one of the downsides of our depot being in rural Warwickshire), there was one clear winner by a country mile.*

I have a problem in my cellar, who do I call? “ “

This question is frequently delivered in a tone of panic and accompanied by gas hissing or (worse) beer flowing onto the cellar floor or (even more catastrophic) no beer coming out the taps. But the answer isn’t always that simple. So, when faced with this query, our team can only answer it effectively once we’ve asked a question.

“Who is your lead/domain brewer? “

This is usually followed by a pause and ponder from the caller, swiftly followed by, “What the

hell does that mean?” So in this article, we try to explain in more detail and offer some guidance you can share with your team when you need some assistance when that time comes.

For all cellar and drinks dispense problems, the brand owner of the products provides first-line technical services support. However, in most cases, one brewer/supplier/producer will cover all of your cellar equipment if they occupy a majority share of your draught lines. This is known as the ‘lead or domain brewer’

SO, WHO IS YOUR LEAD / DOMAIN BREWER?

when this happens. Whoever this is, they will be the number you call when any cellar issues arise.

OK, how do i find out who mine is?

The ’lead brewer’ is known as a brewer that occupies the majority of the taps at your venue. They are responsible for servicing and

maintaining the remote beer cooler in the cellar, pythons, the primary gas-reducing valve, their branded fonts and underbar secondary cooling.

A brand owner who is not a lead brewer is only responsible for their font, underbar secondary cooling, backboard equipment in the cellar and secondary gas-reducing valves.

SO WHO ARE YOU GOING TO CALL?

you’re singing ghostbusters right?

•If all beers are fobbing/not pouring and your remote cooler is not working correctly, you should contact your lead brewer.

•If you have one product down and everything else is pouring correctly, at the correct temperature, you should contact the brand owner of the product

•If you have issues with a cask handpull/beer engine for a permanent cask ale installation, you should contact the brand owner of the product.

•If you have a gas leak that isn’t isolated to a particular keg/container, contact your lead brewer.

•If you have issues with a handpull/keg line for an independent rotating keg or cask ale, you should contact the installers of this equipment.

TECHNICAL NUMBERS

Scan the QR code to see an extensive list of brand owners, brewers and suppliers alongside the brands they own.

FREE CELLAR POSTERS

The Inn Express free cellar posters are waterproof and full of helpful guidance. Separate keg & cask posters available. They also include a handy space to record your cellar tech number to ensure issues are fixed ASAP.

Head over to www. inn-express.com and search ‘cellar poster’ to order your FREE posters.

LONDON BLACK

The true craft alternative to big beer macro stouts.

London Black is our session strength nitro Porter that takes inspiration form our flagship beer, The Porter. Creamy, smooth and truly sessionable.

What better way to create an effortlessly drinkable dark beer than to brew it with nitro. The resulting creaminess and smooth

Available in 30 / 50 litre steel

30 litre keykeg

mouthfeel balance perfectly with the subtle roasted notes of coffee and chocolate.

The beer brings together the rich history and heritage of London Porters, with the modern techniques of brewing nitro beers. The result is a beer that is easy drinking, without sacrificing its character.

Scan to discuss a no obligation trial keg at your venue

WHAT STOUTS DO YOU DO?

SHOP OUR RANGE OF CASK & KEG STOUTS FROM THE UK & irelands BEST BREWERS

POUR MORE POUR BETTER

Your partners over at Budweiser Drinks Dispense have been working hard, listening to your feedback and are proud to introduce the newest member of your team, DraftVision.

From beer fobbing to install requests DraftVision provides a single point of contact.

Your online hub for all Budweiser Drinks Dispense requests

24/7 self-service support section designed alongside our best in class technicians

Scan to sign up or visit us at draftvision.co.uk

View all of your completed requests & receive updates for ongoing ones

Coming soon: Bar Analytics, training guides & more

SMOOTH, DARK & DELECTABLY INDULGENT

Nightjar is the new name in British Stout. With rich coffee notes, and rounded roasted barley flavours, Nightjar is indeed beautifully refreshing, superbly smooth and oh so deliciously creamy.

FREE

BUY 2 KEGS, GET A THIRD KEG FREE FREE FONT AND POS PACK ON INSTALL

Our generous point-of-sale bundle includes branded glassware, beer mats and bar runners.

Scan the code to see what Nightjar fans and Nightjar newbies at the Duke of York in Bristol had to say about it!

PREMIUM BRITIS H LAGER

1985, with its moreish malty base and delicate hop character, is a refreshing multiple award-winning beer that combines the best of British hops with European lager hops for a uniquely cool, crisp taste.

FREE

BUY 2 KEGS, GET A THIRD KEG FREE FREE FONT AND POS PACK ON INSTALL

Our generous point-of-sale bundle includes branded glassware, beer mats and bar runners.

If you’re thinking “Hold your horses! What do drinkers say about 1985?” scan the code to hear feedback from lager fans at Ludlow Racecourse!

buy 2 kegs and get a free POS kit:

. 12 pint glasses

. drips mats

. bar runner

. tap lens

1 KIT PER CUSTOMER ALLSOPPSBEER

THE FASTEST GROWING CRAFT BEER IN THE UK

LANDLORD

The well-loved 4.3% classic pale ale, well-balanced with a complex citrus andhoppy aroma. The most awarded beer in Britain.

LANDLORD DARK

A 4.3% dark ale with body and depth and a fruity, toasted aroma with hints of chocolate, citrus and roasted malts on the tongue.

BOLTMAKER

A 4% well-balanced, genuine Yorkshire Bitter, with a full measure of maltiness and a hoppy aroma.

GOLDEN BEST

A 3.4% light mild, with an amber colour, creamy flavour and refreshing taste. The last of the true Pennine light milds.

KNOWLE SPRING

A 4.2% easy-drinking blonde beer, with floral and grapefruit aromas, complex depth of flavour and aromatic citrus hops.

DARK MILD

A 3.4% dark ruby beer with roasted notes and a smooth, rich, creamy taste. Loved by those who enjoy a good mild.

What makes Taylor’s beer so special?

• Our UNIQUE WATER SOURCE, the Knowle Spring. A natural artesian well, it provides a constant supply of pure Pennine spring water, unique to Taylor’s.

• GOLDEN PROMISE BARLEY, a highquality barley more associated with malt whisky. It produces a very low yield, but gives our beers that little point of difference, that Taylor’s taste.

• We use a HOP BACK. This hop back contains more whole leaf hops and rather than boiling in them, the wort is allowed a gentle steep (like tea water/tea leaves) in this way picking up more delicate flavours that would have been lost in the copper.

• Our UNIQUE YEAST STRAIN. The yeast has specific qualities that allow the flavours and aromas of our hops to come through, resulting in a well-balanced beer with a ‘polished clarity’ that is clean and crisp with a quenching finish. In terms of timing, fermentation usually takes 6-7 days with a further 3-4 days of conditioning; so about 10 days in all.

• Our VIGOROUS SECONDARY FERMENTATION. We do not filter or centrifuge yeast out as it is delivered to cask but let it all flow into the cask and even give it a bit of sugar to kick it on. Due to this, we always request that our beers are given a minimum 48 hours, ideally a week, conditioning time in the cellar.

• We use only WHOLE LEAF HOPS (no pellets). We are one of the last brewers in Britain to exclusively use whole-leaf hops – like using fresh herbs in cooking.

• QUALITY. One must visit our brewery to see our commitment to quality, but it is evident in everything we do. From our British Retail Consortium (BRC) A-grade accreditation to the ‘light saber’ which we use to individually inspect each cask before it is filled to the temperaturecontrolled lorries we use to ensure our beer is delivered further afield in perfect condition.

The cask conditioning process

HORIZONTAL EXTRACTION/STILLAGE

1. STILLAGE - Position on stillage. If beer sits longer than 24 hours, gently roll cask and reposition before venting

2. CLEAN the shive and the keystone with warm water

3. VENT cask with hard peg, slowly release gas and remove peg

4. TAP cask with a clean, closed tap

5. CONDITION - Leave the shive hole empty for 24 hours. Insert soft peg, ideally replace every 12 hours (min. 24 hours) until conditioned

6. SAMPLE - Pour off some beer, check for Clarity, Aroma and Taste

7. SEAL THE CASK with hard peg until ready to go on sale

8. CONNECT the line (check hop filter in place) add soft peg for sale

9. CHECK quality at the handpull - Clarity, Aroma and Taste - and serve Morning & Close

AT CLOSE Close the cask taps/add a hard peg to the shive, putting the cask to bed. MORNING Open the cask tap, replace hard peg with soft peg. Pull through at the handpull, test for Clarity, Aroma and Taste

VERTICAL EXTRACTION/STILLAGE

1. ROLL - Gently roll the cask into final position. If the beer sits for more than 24 hours, gently roll cask and reposition before venting

2. CLEAN and dry the keystone with warm water

3. TAP the cask (clean closed tap)

4. CONDITION - Leave the vent on the tap open fully for min. 48 hours

5. CLOSE THE VENT until ready to go on sale

6. CONNECT cask to line (hop filter in place) using rod or float

7. CHECK quality at the handpull - Clarity, Aroma and Taste - and serve Morning & Close

AT CLOSE Close the tap valve, putting the cask to bed

MORNING Open the tap valve, pull through at the handpull, test for Clarity, Aroma and Taste

12 HOURS

Time it takes to get down to cellar temperature from delivery

48 HOURS

Once the cask is at the right temperature, tap/vent and condition breathe for 48hrs.

10 DAYS

Once conditioned, beer can be left sealed for up to 10 days before it needs to go on sale (remember - it must always be sold within its best before date)

CASTLE ROCK • CORE CASK

CASTLE ROCK • CORE KEG

ALSO AVAILABLE IN 440ML CANS

SESSION • 30L VEGAN + GLUTEN FREE

DDH PALE: Citra 30L • VEGAN

As an independent, award-winning South West brewery with a proud heritage, we brew exceptional cask ales alongside a dynamic range of keg beers. From crisp lagers to vibrant pale ales and our own Fresh Ale, our beers embody quality and innovation. Trusted by pubs and loved by drinkers, we’re passionate about delivering outstanding brews for every occasion.

IESB

IESB 85 Deal #

Spring Deal

BUY 3 PINS AND GET A PIN OF YOUR CHOICE FROM OUR FEATURED SPRING CASK ALES

Spring Break AND George & the Flagon

DUAL PUMP CLIP • AVAILABLE MARCH AND APRIL

Raise a glass in honour of England’s patron saint!

Hopping Special

AVAILABLE APRIL

The perfect choice for Easter.

Old Speckled Hen

AVAILABLE ALL YEAR

A classic favourite.

Old Golden Hen

AVAILABLE ALL YEAR Golden ale perfect for Spring.

INTRODUCING 4.5G PINS

Greene King is the Number 1 Cask Ale Brewer in Great Britain.*

Our Cask Drinkers expect to see an interesting range on the bar and we recognise that QUALITY IS IMPORTANT too.

We take quality seriously and we are the only National Brewer to put significant investment into PIN’s.

WHEN TO USE PINS VS FIRKINS

For quieter periods MondayThursday to ensure quality.

For venues wanting to offer a wider permanent range.

When you want to extend the range for Seasonal Ales.

PINTS

BENEFITS TO THE LICENSEES

container - 36 pints

Licensees only needs to sell 12 pints a day to ensure quality (vs 24 in firkins)

1. Expand their range

2. Keep cask on during quieter periods

3. Add cask to the bar for the first time

BOTH PINS AND FIRKINS HAVE A ROLE TO PLAY ON THE BAR

UTILISING CASK PINS WILL HELP PULL ALL 3 GROWTH LEVERS

Improved Quality Drives Frequency

Meaning Range mix can include a combination of established and growing styles.

Bringing more people to the category.

Cask seen as relevant across more occasions - tapping into treat based moments.

Worth Paying More For

Consumers perceive cask as an exciting, quality category that's worth paying more for.

FRUITAGE

To taste is to believe. Get in touch with your dedicated area sales manager to discover Fruitage.

Andrew Harris

Andrew.harris@swinkels.com

07494257908

Supported with:

• Best in class point of sale

• Outdoor furniture

• Bespoke indoor and outdoor branding opportunities including murals

• Fruitage Friday events and brand funded sampling

• Staff training and incentives

• Trips to Rodenbach Brewery

BIGGER, BOLDER, BETTER

THE NEW BBG X TNT DEAL IS NOW LIVE!

Sign up today and begin unlocking exclusive discounts on your TNT Sports monthly subscription.

YOU CAN ALSO QUALIFY FOR One of our annual cashback kickers up to the value of £2000, based on the volume of BBG draught beer you sell.

DRAW IN

Bigger Crowds

ATTRACT

New Customers Drive

Repeat Visits

Contact your BBG sales rep to find out more

GRAB A TASTE OF THE COAST

Born on Cornish shores, open horizons inspired us and nature’s elements shaped us. Pale gold like the morning sun, fresh and crisp like a coastal breeze, full-on refreshment like waves crashing against our shores: this is the coast in a glass. Drink it all in. COLOUR

4.8%

BITTER Pale, Platinum Gold

Delicate, Herbal, Honey, Popcorn Crisp, Clean, Fresh, Delicate

REASONS TO STOCK:

• World Beer is the biggest segment by value across both On* & Off Trade**.

• In Off Trade, korev is growing value 3x faster than the World Beer category.**

• korev is a winning brand, growing total volume by +7% in 2023 vs 2022.***

ALLERGENS: Malted Barley

FORMAT AVAILABILITY: 30L & 50L kegs.

Suitable for vegetarians and vegans.

Source: *CGA OPM Data MAT to 24.02.24. **Circana (IRi) SIG BWS MAT to 24.02.24. ***Internal production data Full Year 2023 vs 2022.

DIVINELY FRUITY, ETERNALLY LIGHT

ALL DAY IPA

FRUITY & REFRESHING • 3.4% ABV

A tribute to the original Bury St Edmunds master brewers, the Benedictine monks, whose ghosts are said to still walk our Abbey today.

1 in 5 consumers are looking for more affordable drinks when they go out into the on-trade1, but they are still choosing quality over quantity.

We have great opportunities for March and April.

66% of consumers visit licensed venues for special occasions and beer sales are rising during these visits2

7.9 million pints of beer & cider were sold in UK pubs on Mother’s Day2

St Patrick's Day weekend consistently ranks within the Top Rate of Sale dates of the year, stout is prominent, but beer sees uplifts due to footfall increase2

Easter is a reason to be optimistic, it's later this year and can be one of the most lucrative weekends in your annual calendar2

Make the most of these easy drinking, session led occasions.

Prior Life meets the needs of consumers

Lower ABV at 3.4%

Entry level price point into craft beer3

Sessionable, quality craft beer

*Buy any 5 cases of 24x330ml Moretti NRB, 24x330ml Heineken NRB, 24x330ml Heineken 0.0 NRB, 24x330ml Sol NRB, or 12x550ml Newcastle Brown Ale NRB, and receive £10 off your order. Subject to availability while stocks last. Offer available throughout April.

Do You Have the

Perfect

Cider for Your Customers?

Cider: The Midlands’ Second Favourite Drink

The UK is the world’s largest cider producer and consumer, making 840 million litres annually - more than twice that of South Africa, the second-largest producer. With £1.9 billion spent on cider in the on-trade every year and 16% of Midlands customers preferring cider, it’s the UK’s second-biggest cider region.

On average, an outlet sells 2,770 litres of cider annually, generating £21,000 per tap. With figures like these, it’s worth reviewing your cider range.

Is your selection keeping up with market trends?

Draught vs. Packaged | Apple vs. Fruit Cider

Half of UK pubs have just one cider line, while 37.5% stock two.

Draught apple cider dominates, making up 75% of pints sold.Meanwhile, fruit cider has dropped to 25%down from 45% in previous years. Fruit cider still performs well in packaged format, peaking in summer.

A well-balanced cider selection is crucial to meeting customer expectations.

Sustainability – B-Corp Certified

Sustainability is now a key factor in consumer choice. Napton Cidery achieved B-Corp certification in January 2025, making us the UK’s first cider producer using only British apples to attain this status.

We’ve taken action to reduce our carbon footprint, including:

• Moving to lightweight glass bottles to cut CO2 emissions.

• Eliminating plastic-based bag-in-box packaging.

• Launching a green energy project to power our taproom sustainably.

• Supporting local sports teams and planting new orchards to boost biodiversity.

Consumers are increasingly choosing brands that align with their values. Stocking sustainable cider can help venues attract and retain customers.

The Rise of Premium Cider

Cider value has risen 4.7% as drinkers seek premium, craft brands over mainstream options.

Craft cider is growing fast, making up 14% of draught cider sales. Premium cider, priced at £4.09 per pint, accounts for 51% of the on-trade market. Offering higher-quality ciders can help venues maximise revenue.

Why Choose Napton Cidery?

The Difference Between Commercial & Craft Cider

Commercial Ciders

Made from concentrate, often imported

Fast fermentation at high temperatures, reducing flavour

Sugar added to increase ABV (chaptalisation)

HMRC allows cider to contain only 35% juice (often concentrated)

Profit-driven production

65% of draught cider sales are made up of premium and craft brands £5.05 average price of a draught craft cider pint

Napton Ciders

100% British apples from biodiverse orchards

Slow, natural fermentation & maturation

No artificial chemicals, flavours, or sweeteners

Napton ciders average 85% juice content— never from concentrate

B-Corp certified, sustainability-led ethos

Our Naturally Crafted Ciders and their Juice Content

Support for Stockists

Venues stocking Napton Cidery on keg via Inn Express receive:

• A free keg on install.

• Branded glassware & POS materials.

• Brand ambassador support to boost sales.

• Staff training & sampling events.

Find Out More

To learn more about Napton Cidery, our ethos, and our range of craft ciders, contact your Inn Express team or visit: www.naptoncidery.co.uk.

Sources: CGA Strategy 2024, Westons 2024 Cider Report,

IESB

CIDERS Classic How Real Is Your Cider?

Cider – probably the most misunderstood drink in the world?

The world of craft drink takes many guises – from pure artisans to the inevitable bandwagon jockeys. It’s all about the marketing, but for you free-thinking drinks buyers you want to know the real story to give the best possible customer experience – right? It’s nothing without the margin of course, and you want to be sure of the value you’re selling, so for any self-respecting buyer it’s always worth taking a look behind the label.

TASTE COTSWOLDS

With craft beer we all know our favourites and what makes us go for them –mostly it’s independent pioneers who stand up for their values of ingredients and flavour – no shortcuts, no smoke and mirrors. And we know their value, and so do customers. We can soon sniff out a fake with Cornish beer and Continental lagers brewed in Burton. Who’s taking who for a ride?

It’s a Wonderful World

No more so is this true than in the Wonderful World of Cider, where every trick in the book is played out to buy you over, literally in all too many cases... But there are a few simple checks to make or ask about when it comes to knowing if you’re getting proper value and the real thing...

Who’s actually making the cider? Is it just Big Cider putting a label on it for a Brewer or Big Cheese – easily done but you know where the margin’s already gone

Fermenting from apple concentrate or whole juice? Evaporating moisture from juice to make ‘conc’ not only wastes massive energy but totally denatures the apple. By fermenting whole juice the pure nature of the apple and its fragile

tannins remain to give those complex layers of fragrant flavour. “Wow, it really tastes of apples!” No kidding.

Juice content? Government regs state the min apple juice content only needs to be as low as 35% - setting the bar so low you can taste the rubbish, and sugar. Super-premium ciders are more re-assuringly like 70-100% juice – a wholly different product.

How much more jiggery-pokery is there? Pure fermented juice needs no additives, we just give it to you straight.

Knowing the real story helps you to sell more and make more money…

Cider for us is all about the pure unadulterated flavour of the apple -bittersweet tannin bombs that give the greatest drink on earth when they’re given the time and environment to express themselves. Our passion sustains this sentiment and our purpose to give the customer something better, something more pure and for a broader public to feel the flavours and appreciate the power of these apples. Customer demand is increasing as borne out in the latest CGA data for 2023 – the volume

Check out our unique range of Authentic craft ciders...

Support for You

We know this message is key to understanding our products – and we’ll help you get this across in whichever way is convenient for you. We’ve a range of POS that adds value to your listing, from drip trays, to coasters, staff T’s, ‘table-talkers’ and our all too popular Glassware. We’re keen on doing tastings, food pairings and customer events you can sell tickets for and put on a great experience for customers.

Request samples with this QR code and speak to your friendly Inn Express contact. We look forward to giving you and your customers our Real Good Cider experience and building a partnership with you.

COTSWOLD

Cider

Draught Bag in Box – Combined Range 20L BIB catering for every palate

Super-Natural Range Range of super-fruity cans with added juice Dry, Medium, Sweet and Ginger & Lime - Plus: LO-ALC 1% Phantom of the Orchard 330ML bottle

Cotswold Prime Cider

Med/dry 4.6% our classic pub garden easy-drinker, rich and indulgent with the perfect balance of tannin, acidity and depth of flavour.

Cotswold Classic Range Bottles, 500ML + 330ML and KEG Dry, Medium and Berry variants

IESB B125

IESB A125

SOFT DRINKS

THE 2025 TREND REPORT

PREMIUM LOW-CALORIE SODAS

Consumers are still loving low-sugar drinks, but now they’re seeking options that taste indulgent. Premium low-calorie sodas are using natural sweeteners like stevia and monk fruit to deliver big, bold flavours without the guilt.

SPARKLING TEA & KOMBUCHA

Often thought of as the same thing, sparkling tea drinks and Kombucha are gaining ground as a lighter, more refreshing alternative to soft drinks. From matcha to herbal tea blends, craft sparkling teas are not only lower in sugar but offer a unique flavour profile that feels grown-up and elegant. Kombucha, with its natural fermentation process, adds a tangy twist and a gut-friendly boost, appealing to health-conscious consumers who want a functional drink without sacrificing flavour. Both sparkling teas and kombucha bring a sophisticated, wellness-driven option to your drinks menu.

ZERO-WASTE SOFT DRINKS

As sustainability becomes a priority, brands are introducing zero-waste or fully recyclable packaging for soft drinks. For bars, stocking these eco-conscious options can signal a commitment to environmental responsibility.

FUNCTIONAL HEALTH BEVERAGES

Health-conscious consumers are turning to drinks that serve more than just refreshment. Expect an increase in beverages packed with adaptogens, probiotics, or ingredients like CBD and nootropics that support wellness.

BOTANICAL INFUSIONS

Soft drinks are taking a page from the cocktail world, incorporating sophisticated botanicals like lavender, rose, and elderflower into their formulas. These delicate flavours appeal to those looking for more refined, natural-tasting options.

EXOTIC FRUIT SODAS

The demand for unique and bold flavours is pushing exotic fruits like yuzu, dragon fruit, lychee, and passionfruit into the spotlight. These flavours are being incorporated into craft sodas and sparkling waters, offering consumers a refreshing break from the usual citrus and berry options, and bringing a tropical flair to non-alcoholic offerings.

Soft Drinks & Snacks

DEDICATED

TO THE

ART OF CRAFTING EXQUISITE SOFT DRINKS FOR OVER 140 YEARS

“Hartridges has been a family owned soft drinks producer for over 140 years. We welcome you to try our refreshed range of soft drinks.”

Ed Hartridge 5th generation owner

BRITISH PROVENANCE

AN ESTABLISHED HERITAGE BRAND SERVING HOSPITALITY FOR 141 YEARS

EXCLUSIVE

PRODUCTS ARE NOT AVAILABLE IN MULTIPLE GROCERY RETAILERS

NATURAL INGREDIENTS

OUR SPARKLING & JUICE RANGES CONTAIN ALL NATURAL INGREDIENTS

COMPETITIVE PRICING

THE POTENTIAL FOR GREATER MARGIN COMPARED TO OTHER PREMIUM BRANDS

Case size Sparkling 12 x 330ml, Juices 12 x 275ml. Deal runs through March & April 2025

330ml Sparkling - Ginger Beer, Rose Lemonade, Raspberry Lemonade, Traditional Lemonade, Elderflower Presse, Dandelion & Burdock, Original Cola, Root Beer. 275ml Juices - Orange Juice, Cloudy Apple Juice, Cranberry Juice. 275ml Mixed Juices - Orange & Passion Fruit, Apple & Mango, Apple & Raspberry.

BETTER DRINKS, BETTER FUTURE

At Double Dutch, sustainability isn’t just a buzzwordit’s built into what we do.

Certified B Corp

Meeting the highest standards of social and environmental impact.

100% Carbon Neutral

Offsetting all emissions from production to delivery.

Zero-Waste Commitment

Partnering for example with Too Good To Go & Fareshare to repurpose surplus stock.

Sustainable Packaging

The lightest weight glass bottle on the market

Empowering Our Community

Supporting women in hospitality through our Female Bartender Scholarship. doubledutchdrinks.com  @doubledutchdrinks

Great taste, low impact - that’s the Double Dutch way.

Contact Andrew at andrew@doubledutchdrinks.com to talk all things flavour!

Spritz up your Spring Soft Drinks

Mix a Little Luxury into your Cocktails

At Double Dutch, we create premium mixers for those who embrace bold and unexpected flavours. As a Certified B Corp, sustainability and quality are at the heart of everything we do-from using 100% natural botanicals and no artificial additives to producing in small batches for a refined touch. With lower sugar content and award-winning flavour combinations, our mixers are crafted to elevate every spirit and moment.

100% Juice, 100% delicious!

Bensons is a family owned business and we have been making delicious products since 1999 in the heart of the Cotswolds.

We are passionate about making healthy, natural products using British fruit from British farms wherever possible. We aim to keep food miles low and we continually strive to be plastic free. All our drinks are packed in easily recyclable packaging.

Lexi Benson

NEVER FROM CONCENTRATE ONE OF YOUR 5 A DAY NO ADDED SUGAR

Our classic collection of Totally Fruity juices are carefully blended to deliver an all-natural pressed fruit juice, not from concentrate.

O NEOF YOU R A DAY 5

Change up your soft drinks offerings and give us a try!

Joosed

Fizz

Just fruit juice mixed with sparkling water, with no added sugar, colourings or flavourings.

O NEOF YOU R A DAY 5

Joosed Fruity Water

Just fruit juice mixed with still water, with no added sugar, colourings or flavourings.

SIP INTO SPRING

Revive your soft drinks with a premium o ering and tailored support.

MENU DESIGN & REPRINTS

CUSTOMER EVENTS

RETRO INCENTIVES GLASSWARE

order samples here

*Whilst stocks last, subject to availability (24 x 250ml)

WONKY FRUIT DRINKS

Soft Drinks & Snacks

KOMBUCHA THAT DOESN’T

LIVE CULTURES

NON-alcoholic CARBON NEUTRAL NATURAL INGREDIENTS

Celebrating the artistry, heritage, and craftsmanship of the nest teas, each sparkling tea is imbued with a distinctive sense of place. Meticulously sourced and expertly balanced, Saicho is designed to pair perfectly with food.

Rede ning Dining: The Rise of Sparkling Tea

Sparkling tea is a compelling alternative to wine and champagne due to its depth, complexity, and effervescence, but it is also its own unique category. Its elegant bitterness, tannins, and diverse avour pro les—ranging from oral and fruity to roasted and smoky—make it a sophisticated and versatile choice. Saicho use single-origin teas, cold-brewed for 24 hours to extract the most delicate avours, and balance them with a hint of sweetness and acidity. The sparkling nish enhances the experience, offering a re ned non-alcoholic option perfect for pairing with food or savouring on its own.

Sparkling tea’s diverse avour pro les make it an ideal partner for food.

Like ne wines, the acidity and tannins in sparkling tea make it a natural companion for a wide range of cuisines. Our Jasmine pairs beautifully with delicate dishes like sushi and summer salads, while Darjeeling complements richer avours like grilled meats or roasted vegetables. The toasty, umami notes of our Hojicha are a perfect match for earthy or smoky dishes.

Charlie Winkworth-Smith, Co-founder of Saicho

The rise of sparkling tea is driven by the growing demand for sophisticated non-alcoholic options and the increasing focus on wellness. Saicho has gained traction in luxury hospitality, with their teas featured in some of the world’s best restaurants and hotels. Sparkling tea offers the complexity and structure needed for food pairing, providing the same depth and story as alcoholic drinks. It appeals to consumers who appreciate artisanal craftsmanship and want a re ned yet innovative drinks experience.

Sparkling tea is set to become a major category in the drinks industry, with offerings to suit diverse audiences and occasions. As its versatility and quality become more widely recognised, sparkling tea will establish itself as the go-to alternative to wine and champagne, especially for food pairing, gifting and celebrations.

Soft Drinks & Snacks

Life would not be complete without a dash of delicious! For those in search of high-quality snacks that are handmade from 100% natural ingredients, Mr Filbert’s is here to offer the finest bar snacks for your customers.

Asian Savours

Chilli Rice crackers just got interesting with Mr Filbert’s NEW Mochi Rice Bites. Seasoned with delicious Asian-style flavours.

Puffed Rice Bites seasoned with aromatic Tom Yum and Thai spices

Puffed Rice Bites with a generous pinch of Oriental Black Pepper

Puffed Rice Bites seasoned with Japanese Teriyaki sauce and sesame

Sweet and Spicy Korean Chilli Rice Crackers

Gourmet Nuts

Mr Filbert’s 40g nut recipes are batch roasted and tumbled in natural ingredients for that extra delicious, gourmet taste.

For samples and POS please contact Sarah 07968732568 or sarah.melody@filbertsfinefoods.co.uk

www.mrfilberts.com

STOCKING ALL YOUR ESSENTIAL CONSUMABLE ITEMS PLUS MORE ...

BLUE ROLL

TOILET ROLL

BEER LINE CLEANER

NAPKINS

BAR EQUIPMENT & TOOLS

GLASSWARE

PAPER STRAWS

CANDLES

KEG CONNECTORS

CASK ALE TAPS & BUNGS

DISPOSABLE COFFEE CUPS

SUGAR STICKS

CELLAR GAS

PLASTIC GLASSWARE

DISH/GLASSWASH CHEMICALS

COCKTAIL UMBRELLAS

FREEZE DRIED GARNISHES

VACU VIN SUPPLIERS

TO BROWSE THE FULL RANGE SCAN ME

Why

INN EXPRESS? choose

NO MINIMUM ORDERS

Manage your cash flow, stock holding or keep things fresh. Whatever your needs, we offer regular deliveries with no minimum orders.

A PASSION FOR LOGISTICS

The selection of vintage vehicle illustrations in our chairman Dennis' office wall is testament to this passion running through our business. Our service levels are only possible due to our unique approach to logistics. This is crucial for ensuring timely and respectful deliveries and providing the exceptional service that our diverse range of customers relies on.

DEDICATED ACCOUNT MANAGER

Our account managers offer advice, training, and guidance and only succeed when you do. When you become an Inn Express customer you don’t just get added to a call list, you get your very own industry expert.

ONLINE ORDERING 24/7

Used by hundreds of our customers. Our online portal shows our entire catalogue, current stock levels and exclusive deals. All with your bespoke pricing.

CUSTOMER SERVICE TEAM

A team you can actually speak to. Whether it's to check what time your delivery is arriving or you need to chat to our accounts team, we are here to help you.

As well as working to reduce our own impact on the environment through minimising food miles, food waste and our carbon footprint, we spend time with our orange growers, pressers and bottlers in Spain, to ensure that they also continue to make substantial strides in making a positive impact on the environment.

TREES

Since 2010 Folkington’s has sourced the same fruit varieties each year from the same farms and farming co-operatives. This sustainable approach to sourcing is a hallmark of Folkington’s.

Orange trees are evergreens, so sequester carbon all year round

more online at: www.folkingtons.com

PRESSING

FARMING

Our oranges are grown by farming co-operatives, principally in the Spanish region of Valencia.

Our orange growers are all accredited with Global G.A.P, the world’s most widely implemented farm certification scheme, covering sustainable land management, environmental practices and employee welfare.

Residual gas from internal electricity generation is recycled to create 40% of the factory’s energy requirement.

Residue from surplus water is used in a bio reactor to convert into gas in order to generate electricity.

During pressing, residual organic material is converted into bio fuel for heating, compost and animal feed.

BOTTLING

Energy is generated by converting surplus steam into 20% of the plant’s electricity.

98% of other waste materials are sent for recycling

Waste water from the factory is used to irrigate surrounding farmland

MEET ONE OF OUR SUSTAINABLE HEROES

Soft Drinks & Snacks

Premium sodas to sip or mix, mixed with 100% of your daily vitamin D

Case = 12 x 250ml

SCAN TO WATCH THE PERFECT SERVE

SIPPING SODAS

info@luscombe.co.uk luscombe.co.uk

info@luscombe.co.uk luscombe.co.uk

Soft Drinks & Snacks

IESB 170

£5.8m given to WaterAid since 2011

Soft Drinks

IEWB

a Wonderfruit Cloudy Apple

Choose from our range of 15 delicious avours: Orange, Cloudy Apple, Mango, Pineapple, Tomato, Peach, ACE (Orange/Carrot/Lemon), Strawberry, Dragonfruit Guava, Cranberry, Blueberry, Apricot, Pear, Tropical Cocktail and Pink Grapefruit

• Bespoke social media posts to promote your outlet

•3 Multi-B uy promotions PA •FREE Glassware & POS PAGO

To access support email: orders@premiumbeverages.co.uk

*April/May only deal

Soft Drinks & Snacks

Smooth or Spice?

Tommasso Cicala, Franklin & Son’s UK Brand Ambassador, shares his insights on the distinctive characteristics between ginger ale and ginger beer.

Ginger ale is a non-fermented, carbonated soft drink that is flavoured with ginger root extract, sugar, and other flavourings. It tends to be lighter in taste, with a more subtle spiced warmth.

Flavour Ginger Ale Ginger Beer

Mild & Subdued

Aroma

Subtle with light ginger scent

Carbonation

Fine & controlled fizz

Appearance

Clear & Refined

Perfect Serve: Sparkling Gingerita

40ml Tequila, 15ml Lime juice, 10ml Ginger liqueur, 30ml Cranberry juice, 10ml Sugar syrup, 100ml Franklin & Sons Original Ginger Ale

Ginger beer is a fermented, carbonated drink originally brewed from ginger, water, and sugar. Fermentation gives much more complex flavours, and it tends to have a deeper, warmer, more robust taste.

Flavour

Spicey & Bold

Aroma

Strong & sharp with hint of spice

Carbonation

Coarser & more natural carbonation

Appearance

Darker & Cloudy

Perfect Serve: Spicy Pomegranate Moscow Mule

50ml vodka, 15ml Lime juice, 15ml Grapefruit juice, 15ml Pomegranate juice, 5ml Ancho Reyes Verde, 100ml Franklin & Sons Brewed Ginger Beer

Pioneers of flavour Since 1886

Contact tilly.mantell@globalbrands.co.uk to find out how Franklin & Sons can support your venue.

Soft Drinks & Snacks

made with pressed fruit, never from concentrate, no added sugar, no sweeteners, no shortcuts and all 100% recyclable

IESB 183

Soft Drinks & Snacks

GINGER

CHERRY SODA

RHUBARB SODA PEACH SODA

PINEAPPLE

Real fruit and flowers

NOTHING ARTIFICIAL

Soft Drinks & Snacks

THAN JUST COFFEE

TAKEAWAY CUPS

CARRY TRAYS

SUGAR STICKS

DRINKING CHOCOLATE & TEAS

... ALL YOU COULD EVER NEED

An independent company rooted in family values

CO FF EE

Yes, we know many suppliers can offer coffee, but this is coffee done, the Inn Express way...

We have teamed up with Gimoko Coffee. Founded in the 1980s, these guys are the real deal; they are the second largest roastery in Italy, roasting 120 tonnes of authentic Italian coffee per day!

SO WHAT CAN INN EXPRESS & GIMOKA DO?

Whether you are after a traditional espresso system or are looking to add some pod coffee to your rooms, we have the perfect solution. Our comprehensive coffee solutions are designed to solve your problems and create that ever-elusive additional margin. We offer a one-stop solution in terms of machine supply, machine servicing, warranty coverage, and preventative maintenance schedules across a wide range of manufacturer brands, such as Bravilor, Iberital, JURA, WMF, and Franke, to name just a few.

A FEW COFFEE FACTS

There are over 85 coffee producing origins

Each tree produces 1.5lbs of coffee and the first crop takes 5 years

Did you know coffee is the world’s second largest traded commodity after oil?

Robusta beans add body and aid the crema on espresso

Coffee is only grown in the tropics. Ideally at altitude

Robusta coffee contains approx 40% more caffeine than Arabica beans.

SO, WHAT CAN WE OFFER?

VARIOUS FORMATS INC WHOLEBEAN AND PODS

A RANGE OF AWARD WINNING STYLES INC ORGANIC & RAINFOREST ALLIANCE

BESPOKE SOLUTION TAILORED TO YOUR NEEDS

LEASE OR PURCHASE OPTIONS AVAILABLE

BETTER VALUE - SUPERIOR PRODUCT - SECTOR EXPERTISE

A ONE STOP SHOP FOR ALL YOUR HOT DRINKS NEEDS! INCLUDING TEA, COFFEE, SUGAR, MILK & MACHINES

COMPLIANCE - SERVICE - TRAINING - On site training sessions - Refresher courses

SCAN FOR SAMPLES

SPIRITS & LIQUEURS

THE 2025 TREND REPORT

EXOTIC & UNCOMMON BOTANICALS

Distillers are going beyond juniper and citrus, infusing spirits with unusual botanicals like seaweed, baobab, and myrrh. These wild ingredients are giving gin and vodka exciting new flavour profiles that offer something unique for adventurous palates.

AGED & CASK-FINISHED LIQUEURS

Expect to see more liqueurs taking a page from the whisky world, ageing in barrels for added depth. Think cask-finished coffee liqueurs or spiced liqueurs with a subtle smokiness—perfect for sipping or adding complexity to cocktails.

DISTILLERY COLLABORATIONS

Why should craft brewers have all the fun eh? Partnerships between distilleries are on the rise, with two brands combining their expertise to craft unique, limited-edition spirits. These collaborations drive excitement and exclusivity, ideal for premium drink offerings.

FLAVOURED RUM RESURGENCE

Flavoured rum is making a big comeback, with distillers experimenting with everything from tropical fruit to spiced chocolate. Expect vibrant, bold new rum-based cocktails to dominate menus, perfect for attracting rum lovers.

HERITAGE SPIRITS REVIVAL

Traditional, often forgotten spirits like aquavit, mead, and genever are being rediscovered and celebrated for their history and versatility. Bars will be crafting modern takes on classic recipes for customers seeking something new, yet timeless.

ASIAN-INSPIRED SPIRITS

With the rise of Asian cuisine, spirits like shochu, baijiu, and soju are gaining global attention. Bartenders are experimenting with these versatile spirits to craft signature cocktails that offer exciting new taste profiles with a fusion twist. Expect to see more Asian-inspired ingredients and techniques behind the bar.

THE WORLD'S FIRST COCKTAIL BRAND, WITH CENTURIES OF CRAFTSMANSHIP AND CAREFULLY SELECTED NATURAL BOTANICALS FOR SUPERIOR TASTE AND FLAVOUR.

Spirits & Liqueurs

SHAKE

Spirits & Liqueurs

Celebrate Local & Enjoy the Bragging Rights!

Vodka, actually made in Birmingham & celebrated on BBC Saturday Kitchen. Putting our region on the map with award winning spirits, made right, using English heritage grain.

No minimums or crazy contracts, get us on your cocktail list or house pour & we’ll be nice to you. Simple as that.

Our Story is Etched in Stone, Rooted in Soil and Captured in Spirit.

Did you know?

Our name derives from the many ‘witch marks’ found on the beautiful old stone buildings that make up our distillery, dating as far back as the early 1600s. These ‘witch marks’, made from scribing interlinking circles, were carved into the stone and wood beams of our buildings to protect the occupants and the produce within from evil spirits.

Pure English Spirits

Nestled in southwest Wiltshire's historic 9,000-acre Fonthill Estate, Witchmark crafts single origin English spirits with a unique approach.

Unlike other brands, we create our own neutral grain spirit for gins and vodkas, ensuring complete control over quality from grain to glass.

Our Grade II listed barn from the 1600s houses a distillery and visitor centre where we use premium barley from local chalk downlands and pure limestone- ltered water.

We're pioneering a greener distilling future, meticulously crafting spirits that honour our landscape and legacy with every drop re ecting our unwavering commitment to environmental stewardship.

Our range includes Wiltshire Gin, Black Lime Gin, and Vodka, with our rst single malt whisky debuting in 2027. A new chapter in whisky history is being written and it’s etched in Wiltshire stone.

BOOK A TOUR AND EXPERIENCE THE SPIRIT OF WILTSHIRE.

SINGLE ORIGIN ENGLISH GIN

WILTSHIRE GIN

Wiltshire gin is a celebration of oral elegance and citrus brightness, balanced with herbal and spicy notes. A juniper-forward pro le is harmonzed by lime and grapefruit, while lavender, orange blossom, and jasmine add fragrant complexity. Ginger and basil provide warmth, and sloe brings a touch of sweetness for a layered avour.

SMALL BATCH

FLORAL FRESH CITRUS

Fromdive bars pouring craft beers to BBQ joints pairing smoked meats with premium bourbons and wines, the influence of the States is more prominent than ever. So, sourcing genuine American products is essential for venues looking to tap into this trend. Read this article for a few tips (and tipples) to get your US drinks range totally awesome duude!

THE DIVE BAR RESURGENCE

Once considered a staple of gritty urban America, dive bars have gained popularity in the UK, offering an unpretentious drinking experience focusing on great drinks, loud music, and a laid-back atmosphere. These venues celebrate American classics such as Sweetwater Brewing's 420 Extra Pale Ale and IPA, thanks to Inn Express's exclusive distribution agreement. Additionally, renowned American breweries such as Rogue Brewery and Columbia Craft are making their well-awaited return to UK

bars, offering bold and innovative craft beer selections. The no-frills approach resonates with UK consumers seeking an escape from high-concept cocktail bars, opting for quality American craft beers and straightforward spirits.

BBQ, LOW & SLOW, AND THE DRINKS THAT MATCH

The rise of authentic BBQ joints in the UK has fuelled demand for beverages that pair perfectly with smoked meats, slow-cooked brisket, and flame-grilled ribs. Bourbon remains a favourite, with brands like Buffalo Trace, Wild Turkey, and Four Roses adding depth to smoky, sweet barbecue dishes. American wines, such as the Burlesque 'Old Vine' Zinfandel from California, with its robust red fruit flavours and hints of black pepper, complement BBQ’s rich, savoury flavours. Additionally, genuine American craft beers enhance the dining experience, offering complex, fullbodied flavours that stand up to rich BBQ

dishes. The influence extends to cocktails, too, with classics like the Lynchburg Lemonade and Old Fashioned proving to be menu staples.

FINDING GENUINE AMERICAN PRODUCTS

While demand for American-style drinks is high, ensuring authenticity is crucial. Many products may appear American but are produced under license in the UK, potentially lacking the unique flavour profiles of their US-made counterparts.

To guarantee authenticity, try to source genuine American beverages. Inn Express, for example, offers a selection of American wines and spirits. But it pays to think

beyond whiskey as these lines are also gaining attention and offer customers a chance to upgrade to a true American drink or cocktail.

FINAL THOUGHTS

The UK on-trade has thrived on international influences, and the rise of authentic American drinks is a prime example of how bars and restaurants can enhance their offerings. Whether it’s dive bars serving craft beers, BBQ joints pairing ribs with a smooth bourbon or Zinfandel, or venues curating a list of authentic American imports, there’s a wealth of opportunity in embracing the genuine tastes of the USA.

SPIRITS

The essential guide to...

AMERICAN WHISKEY

Whiskey has always had a loyal following in the UK on-trade, but in recent years, American whiskey has emerged as a true force behind the bar. Once seen as a niche alternative to Scotch, American whiskey now sits proudly alongside the finest spirits, driving interest from cocktail bars, highend restaurants, and local pubs alike. With a distinct character, deep-rooted traditions, and a growing reputation for premium quality, it’s no wonder more venues are looking to expand their American whiskey selection.

This guide is here to help you navigate the booming world of American whiskey, giving you the essential knowledge to curate a well-balanced offering and speak confidently to customers. Whether you’re a seasoned whiskey enthusiast or a newcomer looking to build a solid foundation, understanding the key styles, production methods, and trends shaping the category is crucial to staying

THE HISTORY

As you would expect, American whiskey is rooted in history. Alcohol production was of paramount importance to America’s first immigrants as it was the only liquid that was safe to drink; water was much more likely to cause illness! The first spirit made in America was rum with molasses being brought to New England from the Caribbean as part of the trade triangle.

The large influx of Scottish and Irish whiskey drinkers meant the country’s knowledge of distillation was taken forward and naturally favoured whiskey. However, this unusual mix of Presbyterians and Catholics were not made welcome in the puritanical northeast and they initially settled in Pennsylvania and the Carolinas. These pioneering colonists soon found that whilst barley was ideally suited to British and Irish soils and climates, corn and rye would be much more rewarding crops in their new land. Couple this with a natural disposition for independence and rebellion, and it is not surprising that American whiskey branched off in a totally different direction both in terms of production methods and taste.

1608. The North-East was still drinking rum and so whiskey went west. It soon became apparent that the further away from the market, the more impressive the whiskey and so, legend has it, maturation in charred oak casks evolved.

George Washington’s crushing of the Whiskey Rebellion (an anti-tax demonstration) forced many whiskey distillers inland to Kentucky and its surrounds; a blessing in disguise as nature had given this region everything required for good whiskey-making. Corn flourished, water supplies were abundant, oak forests provided wood to fire the

TEMPERANCE & PROHIBITION

No history of American whiskey is complete without the story of Prohibition. The first temperance moves began in the early 1800s and by 1854 five Eastern states were already dry. The whiskey industry itself grew in leaps and bounds; the first large distilleries were built in the late 1800s, automatic bottle production followed shortly, brand names were registered, exports began to increase and the companies themselves grew into modern corporate entities.

" The first recorded commercial distillery belonged to Evan Williams and was founded in 1783"

Once small scale production was established, containers in which the spirit could be sold were required. Barrels made of oak took the whiskey to market and charring the inside of the barrels was believed necessary to prevent contamination. The first recorded guildsman cooper, John Lewis, started work in

kilns and to make barrels, hot summers with high humidity and cold winters-both ideal conditions for the maturation of this type of whiskey-and finally the rivers that provided a route to market. Bourbon County (named to thank the French for their assistance in the revolutionary war against the British) was established in 1785 and the 1820’s the term Bourbon whiskey was coined. The first recorded commercial distillery belonged to Evan Williams and was founded in 1783.

Against this background, the crusade against liquor had hardened, and by 1910 half the country was dry. In 1920 the National Prohibition Law was passed and it lasted until December 1933. Known as the Great Illusion, Prohibition denied most Americans access to alcohol, crippled many of the distilling companies and bankrupted almost all the small distillers. Many distilleries never re-opened and their brands were bought up by the few remaining companies. Following the repeal of Prohibition large scale production is now done by only a handful of active multi-national spirit producers.

In Kentucky, there are ten large distilleries; in Tennessee only two while Georgia and Indiana have one apiece. Several craft distilleries operate in each state as well. Many make bourbon, corn, rye or Tennessee whiskeys.

CRACK� JARGON

Certain terms on a whiskey bottle provide genuine information about its quality, production process, and overall character. However, not all terms carry equal weight—some provide valuable insight into the whiskey’s quality, while others are simply marketing fluff designed to attract attention.

So, when should you take the label seriously, and when should you take it with a grain of salt?

SIGNS OF QUALITY

Genuine terms to help understand the quality of the whiskey

STRAIGHT

This term carries legal weight. In the U.S., it means the whiskey has been aged for at least two years and contains no added flavours or colours. If you’re looking for an authentic, undiluted expression of a whiskey style, ‘Straight’ is a good indicator.

CASK STRENGTH / BARREL PROOF

Whiskey that is bottled directly from the barrel without dilution, resulting in a higher alcohol content.

BOTTLED-IN-BOND

Also seen as the term BIB, this designation comes with strict regulations: the whiskey must

be from a single distillation season, aged at least four years in a federally bonded warehouse, and bottled at 100 proof. It’s often a mark of quality and consistency.

SINGLE BARREL

This means the whiskey in the bottle came from a single barrel rather than a blend of multiple barrels. This can result in unique variations and a more premium experience.

MASHBILL

If a whiskey advertises a high rye or wheated mash bill, this gives a clear indication of the flavour profile. Rye-heavy whiskeys tend to be spicier, while wheated bourbons tend to be softer and sweeter.

MASHBILL TERMS

The term mashbill refers to the the grain composition and flavour profile. While not a quality indicator, understanding it is essential for informed selection.

BOURBON

Must be made from a minimum of 51 % corn, distilled to a maximum of 160˚ proof or 80 % abv and finally aged in new charred oak barrels at no more than 62.5 % abv. It may not be bottled below 40 % abv. Bourbons also must be aged in charred new oak barrels.

RYE

Must be made from a minimum 51 % rye and matured in new charred oak barrels ; these are rich, powerful whiskies with varying degrees of pungency.

WHEAT

Must be made from a minimum 51 % wheat ; these whiskies have creamy, layered, textured characteristics.

CORN

Must be made from a minimum 80 % corn and can be aged in used or uncharred oak barrels.

TENNESSEE

Must be made from a minimum of 51 % of one grain—in practice corn—and be distilled in Tennessee at less than 80 % abv. The resultant whiskey must be filtered through a bed of sugar-maple charcoal (the famous Lincoln County Process) and aged in charred oak barrels for a minimum of two years. The maple charcoal imparts a certain sweetness and smokiness, a point of difference that was legally recognised in 1941 when the term Tennessee whiskey was born

BLENDED

At least 20 % of one or more of the above straight whiskies blended with unaged neutral spirit ; can be aged, blended, coloured and flavoured.

SOUR MASH

Made from a ferment that has had a percentage of a previous fermentation added to it ; can boost the fermentation and gives a level of consistency from batch to batch.

MARKETING TERMS

Some of these terms may correspond to genuine practices, they aren’t legally defined and are often used to make a product sound more exclusive or premium without offering actual quality guarantees.

SMALL BATCH

No legal definition; could mean a handful of barrels or thousands.

HAND CRAFTED

As you'll have read, most whiskey involves some level of automation; this term is purely for branding.

DISTILLER’S SELECTION

Often just a marketing gimmick with no regulatory backing.

RESERVE / SPECIAL RESERVE

Sounds premium and fancy but has no official criteria.

AGEING & MATURATION

AGE STATEMENT

If under 4 years old, the age must be stated, if over 4 years this is the length of time in barrel. The vintage year is the year of distillation. A 12-year-old whiskey, for instance, means no whiskey in the bottle is younger than 12 years. This can be a reliable measure of maturity and depth of flavour.

NON-CHILL FILTERED

Whiskey that has not been chillfiltered, meaning it retains more natural oils and flavours.

CHAR LEVEL

Often seen on a label as a number prefixed with #. This refers to the degree of charring inside the barrel, which affects flavour extraction. The higher the number the more time the barrel has been 'fired'. The No.4 Char, often called the “alligator char,” gets its name from the deeply charred oak staves that develop a rough, glossy texture resembling alligator skin—a fittingly bold nickname

PROHIBITION STYLE

A marketing term that doesn’t follow any historical regulations.

TRIPLE / DOUBLE AGED

No official definition; often just a way to sound unique.

LANIQUE CIDER SPRITZ

25ml Lanique

125ml Draught Cider

Wine glass full of ice

Slice of apple

To celebrate its rich heritage, we’ve partnered with Lanique Spirit of Rose to offer new and existing customers an exclusive opportunity.

Scan the QR code below to request a sample and try an innovative Lanique Cider Spritz.

Once you’ve experienced the cocktail, you’ll want it on your menu—and to thank you, one lucky stockist will win a Michelin-star dinner for two in Jersey, courtesy of Lanique Spirit of Rose.

To further support your listing, Lanique is also providing bespoke chalkboards to help promote this unique serve in your venue.

TOP PRIZE

Fine Dining

weekend in Jersey inc 5 star hotel, Michelin Starred Dinner, Lanique cocktails & flights for two.

RUNNER UP X 2

Limited Edition 6 litre Lanique presentation bottles. The ultimate addition to any bar.

RULES

& HOW TO ENTER

• List & promote Lanique & Cider Spritz in your pub/bar.

• Buy Lanique via Inn Express.

• Every month you buy Lanique you will get an entry into the prize draw.

• Draw will be pulled on the 26th September 2025

Scan to get your sample & start spritzing

The Tidal Rums are premium craft rums infused with coastal botanicals foraged by hand from Jersey’s shores.

Jersey has one of the world’s largest tidal ranges, home to a plethora of beautiful, distinctive marine botanicals. Our brand name honours this phenomenon and speaks to the wonderful riches found in the ocean.

REQUEST YOUR SAMPLES TODAY

£3 OFF PER 70CL AVAILABLE THROUGHOUT MARCH–MAY, WITH NO MINIMUM ORDER

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The premium taste of Tidal Rum’s coastal flavours elevate the rum experience.

Here’s a selection of our favourite serves:

The Tidal Rum

Mixer: Ginger ale with lime and bitters

Cocktail: Tidal old fashioned with almond bitters

The Tidal Spiced

Mixer: Cola with fresh lime

Cocktail: Spiced mojito

The Tidal Blianc

Mixer: Grapefruit soda

Cocktail: Fresh daiquiri – why not go frozen this summer!

NEW LOOK, SAME WHISKY

International Spirits Challenge 2024: Gold different by nature

ENJOY RESPONSIBLY

DISCOVER MORE ABOUT HIGHLAND PARK

GIN • RUM • VODKA • ALCOHOL FREE SPIRITS

NATURALLY SPIRITED | SUSTAINABLY CRAFTED

Based in the Wyre Forest. Wildjac are a sustainable distillery committed to producing premium spirits that bring joy to our customers. We combine the finest foraged botanicals with a serious approach to distillation, and always dedicated to doing good for the planet and the community.

CAZADORES LYCHEE MARGARITA

15ml Lime juice

10ml Sugar syrup

25ml FUNKIN triple sec

35ml Lychee puree

A BOSTON SHAKER WITH ICE SHAKE & DOUBLE STRAIN OVER

ADD ALL INGREDIENTS TO ICE ICE GARNISH AND ENJOY

MARGARITA IS RANKED THE NO.1 COCKTAIL CONSUMERS EXPECT TO SEE ON A MENU.

A SHIFT TOWARDS EXPERIMENTATION AS SIGNATURES (+3PP) AND MODERN COCKTAILS (+1PP) BOTH GAIN PREFERENCE SHARE IN THE UK. CGABYNIQMIXEDDRINKSREPORTQ12024

Enjoy the vibrant taste of Casoni Spritz, available in both alcoholic and non-alcoholic versions. A perfect balance of citrus and herbal notes, delivering a refreshing and pleasantly bitter experience. Whether you prefer the classic kick or a lighter alternative, Casoni Spritz is your ideal aperitif for any occasion.

THE LIMONCELLO SPRITZ TWIST!

A zesty twist on the classic spritz, Casoni Limoncello Spritz combines the bright, sun-kissed flavor of Italian lemons with a refreshing, sparkling touch. Perfectly balanced between sweetness and citrusy freshness, it’s the ideal aperitif for any occasion. Enjoy the taste of Italian summer in every sip!

A W A R D - W I N N I N G

R E G E N E R A T I V E

D I S T I N C T N O . 4 1 - W H I T E R U M

D I S T I N C T N O . 5 7 - O V E R P R O O F T h i s B r i t i s h O v e r p r o o f f u s e s t o g e t h e r h i g h s t r e n g t h

w i t h u n p a r a l l e l e d s m o o t h n e s s .

‘ G o r g e o u s l y c o m p l e x n o t e s o f o l i v e s a n d r o a s t e d

b a n a n a c r e a t e a c r e a m y a n d f r u i t - f i l l e d m o u t h f e e l ,

e x p e r t l y b a l a n c e d w i t h a h i n t o f h e a t ’ I W S C J u d g e s , 2 0 2 4

D I S T I N C T N O . 4 1 - G O L D S P I C E D

A c o m b i n a t i o n o f a c o l u m n d i s t i l l e d a n d l i g h t

p o t s t i l l r u m w i t h a d e l i c a t e i n f u s i o n o f s p i c e s .

S e r v e S u g g e s t i o n : P a i r w i t h G i n g e r B e e r a n d L i m e

f o r a r e f r e s h i n g , y e t b o l d , D a r k a n d S t o r m y

D I S T I N C T D I S T I L L E R S I S P I O N E E R I N G A N

I N N O V A T I V E A P P R O A C H T O P R O D U C I N G Q U A L I T Y ,

B R I T I S H R U M F R O M S C R A T C H

.

F o r m a n y R u m b r a n d s , t h e e a s e o f i m p o r t i n g

s p i r i t o f t e n o u t w e i g h s t h e h a s s l e o f p r o d u c i n g i t

f r o m s c r a t c h . H o w e v e r , w e w a n t e d f u l l c o n t r o l o f

t h e f l a v o u r a n d q u a l i t y o f o u r R u m , s o i t w a s n ’ t a

c o m p r o m i s e w e w e r e w i l l i n g t o m a k e .

T h e d o w n s i d e ? C r e a t i n g r u m f r o m m o l a s s e s

g e n e r a t e s a l a r g e a m o u n t o f f e r m e n t e d w a s t e .

B u t w h a t i f t h e r e w a s a w a y w e c o u l d f i n d v a l u e i n t h i s w a s t e . . . . ?

‘ W H E N I T C O M E S T O S U S T A I N A B I L I T Y I N S P I R I T S , W E T E N D T O T H I N K O F

I S S U E S L I K E P A C K A G I N G O R R E N E W A B L E S , B U T T H E R E I S A N O T H E R S I L E N T

C R I S I S W E N E E D T O C O N S I D E R . . . . S O I L H E A L T H ’ H A N N A H , F O U N D E R

D u e t o d e g r a d i n g s o i l h e a l t h , e x p e r t s b e l i e v e b y 2 0 5 0 w e w i l l l o s e 3 0 % o f o u r f o o d p r o d u c t i o n s o w e n e e d t o p r e v e n t t h i s u r g e n t l y .

B y w o r k i n g t o g e t h e r w i t h o u r f a m i l y ’ s c r o p

n u t r i t i o n b u s i n e s s , w e h a v e c r e a t e d a r e v o l u t i o n a r y

f e r t i l i s e r f r o m o u r f e r m e n t e d w a s t e , t h a t w o r k s t o

f e e d s o i l a n d n o t c r o p s l i k e t r a d i t i o n a l f e r t i l i s e r s

W i t h o v e r 2 0 0 , 0 0 0 l i t r e s p r o d u c e d s o f a r a n d u s e d b y t o p r e g e n e r a t i v e f a r m e r s i n t h e U K , w e ’ r e

i m p r o v i n g s o i l h e a l t h f o r e v e r y b a t c h o f R u m w e

p r o d u c e .

O U R C A S K P R O G R A M M E

W e h a v e r e c e n t l y l a u n c h e d o u r c a s k

p r o g r a m m e o f f e r i n g c u s t o m e r s t h e c h a n c e t o

i n v e s t i n o u r R u m o r E n g l i s h W h i s k y c a s k s

T h e s e a r e m a t u r e d i n o u r u n d e r g r o u n d v a u l t s

p r o v i d i n g t h e o p t i m u m c o n d i t i o n s f o r a n

e x c e p t i o n a l s p i r i t .

I f y o u ’ r e i n t e r e s t e d i n y o u r o w n a g e d s p i r i t , p l e a s e g e t i n t o u c h a t

c a s k s @d i s t i n c t d i s t i l l e r s . c o . u k

IESB 227

Spirits & Liqueurs

BACK IN FOR 2025... HAZY ORANGE

- Refreshingly Zesty -

THIS SEASONAL GIN HAS A DELICATE CITRUS SWEETNESS, WITH NOTES OF TANGY MARMALADE, REFRESHING SPICE, AND A RICH JUNIPER FINISH.

IDEAL FOR A SPRINGTIME G&T TWIST, OR MIXED IN A RANGE OF SEASONAL COCKTAILS

BECAUSE WE'RE ALWAYS UP FOR CHAT! Need some new cocktail serves, looking for samples or want to arrange a meeting... scan the QR code below to get in touch.

Spirits & Liqueurs

for a chance to win an exclusive hamper and gin experience with one of the founders*

£1.50 from every bottle sold is donated to the game we love** The Unofficial Spirit of Rugby

*T&C's apply. Blackeye Gin founders: Mike Tindall, James Haskell, Alex Payne **For more information visit Blackeyegin.com A BLENDED SCOTCH WHISKY MADE WITH SPIRITS FROM FIVE OF SCOTLAND'S WHISKY PRODUCING REGIONS, FINISHED IN A SHERRY CASK.

“Inspired by the historic art of automotive coachbuilding to create a bespoke and distinctive blended Scotch”

w e r B ar n B uildi n g s, H a s el o r , W a rwic ksh i r e B49

TEL : 01789 48800 8 E M A I L : hello @i nn - e xp r e ss . c o m

PRINTE O D N100%

E D PAPER O R DE R O N L IN E : i nn - e xp r e ss . c o m

RECYCL