INTERVIEW
life at the age of 42 and embarked on a journey to become an expert in leadership and in language. As he learned more about leadership, he realized he had failed the people who worked for him when he was a CEO. In his quest for business growth and leadership success, he neglected his relationships with those who helped build his company. He eventually learned the secrets of universal communication that uses emotional intelligence to drive connection, growth and performance. His book reveals ways that people can use language to communicate more authentically and improve their listening skills. And the lessons he teaches apply equally to the business world and the family environment. Ungerböck travels the world, speaking about the lessons of effective communication, often illustrating his talks with stories of his own successes and failures. In this interview with Publisher Paul Feldman, Ungerböck discusses what inspired his book and how you can be an inspiration to others on your team. PAUL FELDMAN: Can you tell our readers about your career and how it helped you write the book 22 Talk SHIFTs: Tools to Transform Leadership in Business, in Partnership and in Life?
Krister Ungerböck helps you transform words into tools to improve your business and your relationships. An interview with Paul Feldman, publisher
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hat if there were an easy way to change your business team, change your relationships and improve your world? And what if that way was on the tip of your tongue? Bestselling author and leadership expert Krister Ungerböck understands that language can create confusion and misunderstanding. But it also can build bridges, 10
increase understanding and elevate the quality of all our relationships. The secret is to shift the way we talk to others. Ungerböck is author of The Wall Street Journal No. 1 bestselling book 22 Talk SHIFTs: Tools to Transform Leadership in Business, in Partnership and in Life. Before he wrote the book, he was CEO of a $200 million global event management software company. But he left the corporate
InsuranceNewsNet Magazine » December 2021
KRISTER UNGERBÖCK: Two elements of my career helped me write the book. One was running a successful software company that ultimately was valued at more than $200 million. The other was opening businesses in multiple countries and doing business outside the U.S. and in other languages. From a business side, Talk SHIFT helped me to have a multicultural understanding of different business cultures, how language plays into that, and some of the differences between language and words across cultures. When I left the business world, I surrounded myself with all the things and all the places that I wouldn’t have looked to find secrets back when I was a CEO. I looked for all the things that were more touchy-feely. I looked at the marriage counseling world in the new age; I looked at the spiritual world. My intention was always to keep my CEO hat on, and find out how can I translate some of those tools from those worlds into language that could be used in a business context. And that was how I formed Talk SHIFT. I took things from the business world
