The CEO Behind An Admirable Company 2023

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Editor’sNote Editor’sNote

“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress and we would be forever repeating the same patterns.”- Edward De Bono. Creativity facilitates the path to innovation. At present, the business world is witnessing various emerging organizations that have paved their path through innovative and effective product panels. In this exclusive edition, we have summarized the success stories of some of them for our global readers.

Every business operating in the corporate world is chasing the approach and people that possess the capability to contribute to making the organization more innovative and competitive. And Business Connect is back with another brand new edition of our inspiring magazine. The special edition comprises a collection of some extraordinary businesses that are filled with a plethora of enthusiasm and offer some exceptionally innovative products in the market.

Although, our focus point is the same as always- excellent business and their leaders in different industries. Kishore Kumar Yedam, CEO of Federal Soft System Inc., is a well-known and experienced name in the domain of delivering extraordinary products. Since its inception, the platform is engaged in providing excellent products that have proven to be a supporter in the education sector.

Our editorial team had an interesting and joyful session with the inspiring persona in which they shared numerous less-known facts about his venture and his entrepreneurial journey so far. We truly hope and desire that this fascinating edition will immensely inspire our global readership panel and will add some extra value to their lives. We will be more than happy if these success tales will boom your motivation and would encourage you to break the barriers and chase your dreams. Lastly, I would like to sign off with one of my favorite quotations by William James, “Success or failure depends more upon your attitude than upon capacity. Successful people act as if they have accomplished or are enjoying something, soon it becomes reality. Act, Look, Feel Successful, Conduct yourself accordingly, and you will be amazed by the positive results.”

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 4 | Issue 5 | April 2023 4
“BREAKING BARRIERS: INSPIRING BUSINESS SUCCESS STORIES FUELED BY CREATIVITY AND INNOVATION…”

Vol - 4 |Issue 5|April 2023

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Kajal Dobhal | Puja Bhardwaj | GulshanParveen

Business Head

Ashish Kumar

Corporate Team

Satyam Singh |Pradeep Pandey | Reetu Chauhan | Neha Gupta

Co-ordinator

Vikas | Anita Kumari

Data Research & Analysis

Satyam Tiwari | Ravinder Singh | Adarsh Pathak

Finance Team

Gourav Singhal | Jyoti

Circulation Team

Vivek Singh

Creative Director

Ashutosh Ojha

Creative Team

Rajat Pathak | Vandana | Vishant Saroj | Pawan Yadav

Legal Affairs

Mukesh Kumar

Human Resources

Nivedita Basu

Digital Marketing Manager

Anurag Tiwari

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INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 4 | Issue 5 | April 2023 6 CONTENT 10 FEDERAL SOFT SYSTEMS INC. A Tech Pioneer Setting New Standards with its Quality Embellished Product Line: The Legacy of Federal Soft Systems Inc. Page No. Table of
INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 4 | Issue 5 | April 2023 7 20 24 32 40 44 Black Diamond Private Wealth LTD EmbarkingOnVoyage Digital Solutions Pvt. Ltd. Health Success Story Paradigm Integrated Facility Services Pvt. Ltd. Lifestyle 16 22 30 34 42

A Tech Pioneer Setting New Standards with its Quality Embellished Product Line: The Legacy of Federal Soft Systems Inc.

FEDERAL SOFT SYSTEMS INC.

This is the era of digitalization and innovation. With the advancement of technologies, organizations are embracing emerging trends to completely undergo digital transformation and flourish in the cutthroat digital marketplace. Businesses require a robust IT infrastructure that can meet customer needs and support sensible growth because there is an increasing market for IT/ AI/ML products.

One such leader is Federal Soft Systems, a Conglomerate Digital Transformation & IT endeavors that sailed out its journey with a pledge to deliver all the required solutions to help resolve business problems and maintain sustainable growth. With sands of time, Federal Soft Systems Inc. has developed & excelled in offering a wide range of IT/AI/ML Products, App Development, Custom Application Development, Product Engineering, Application Modernization & Cloud Solutions to various business verticals across the globe.

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Cover Story

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11
Kishore Kumar Yedam Global CEO

The company’s Co-founder & Executive Director, Kalyan Krishna C asserts “Federal Soft Systems is renowned for offering world-class IT/AI/ML products and services to our clients and partners that speed up digitization with groundbreaking technology”.

Federal Soft Systems’ wide range of IT services is created and curated, keeping the unique requirements of different businesses in mind. Magik Mat, My Talking Tree, Rolloverstock, Rezumr, Maid4U Online, 1 Hour Developer, Where is My Pocket Money, SameBoat, Spark ASAP, Qlearning, Subscrizy, True Reason, ARTrails, Connection IOT, Coupounding, Lockvies are among FSS’s 17 most distinctive IT/AI/ML products.

Nestled in Bentonville, USA, Federal Soft Systems has spread out its branches over international boundaries, including Canada - Ontario, Hyderabad, Bangalore, Chennai, and Tirupati. The organization was envisioned to offer and enable brands to develop the most suited tech-edge solution and intelligently built digital platforms for a complete Digital Revolution of businesses.

Federal Soft Systems - An Evolving Empire Federal Soft Systems is continually growing its business portfolio through a variety of advanced and diverse techedge products and services. The company helps industry leaders transform their businesses by effectively integrating domain, technology, and high-velocity execution. By providing outstanding business solutions and customer value all over the globe, Federal Soft Systems has made it possible for companies to improve their digital presence and user experience.

The company always strives to acknowledge the unknowns, build flexibility into the plan, and monitor and adjust accordingly. Being transparent with everyone, including other leaders, advisors, and peers, to cultivate well-thought-out approaches to the new and challenging terrain has helped the company stay afloat. Federal Soft Systems Inc. has always focused on creating a constructive & profitable impact on its clients by offering excellent quality products & services.

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Business Philosophy –

“Increasing Value Through People”

Federal Soft Systems Inc.’s core philosophy has always been to “Increase Value Through People” and help companies globally to enhance and strengthen their online presence while also offering the most flexible and effective business solutions. Customer Business First, Our People Culture, Flexibility, and Accelerate Innovations are the four success pillars that Federal Soft Systems firmly believes in and upholds, all of which support the company’s aim of providing exceptional catering IT/AI/ ML products.

The Secret of Federal Soft Systems Success & Constant Development

Organizations are rapidly shifting their business operations to stay ahead and competitive in today’s global business landscape. Many companies and well-known brands have benefited from Federal Soft Systems Inc.’s expertise in creating and constructing a solid software foundation for their operations.

Federal Soft Systems’ came up with an innovative idea to create the Edutech Products, Magik Mat & My Talking Tree, to transform preschool education. These products are designed to help children engage with their environment, boost their creativity & power of imagination, explore their intrinsic potential, remold their learning, beat boredom, support their holistic development, and stimulate interest and amusement in them to learn and grow significantly in today’s modern era.

The company was also able to expand its business, diversify its sales, and modernize the large-scale selling and buying of a variety of products in bulk at wholesale prices without any quantity restrictions through the rollout of the online B2B eCommerce platform, Rolloverstock. It is an online B2B eCommerce marketplace that connects Manufacturers & Master Distributors with Wholesalers & Retailers to sell and purchase large quantities of merchandise across a wide range of product categories.

Federal Soft Systems Take on Technology Infusion

To promote innovation, achieve organizational objectives, and maintain competitiveness in the changing digital business environment, it is crucial to be aware of and keep up with evolving technologies.

Federal Soft Systems Inc. is dedicated to fully digitizing a variety of enterprises and offering tech-edge products and services to its customers that are both effective and efficient. The firm employs specialists who combine their expertise to provide technologically advanced goods and services that should meet the needs of companies across the globe.

Assuring Productivity & Profitability through Continuous Research & Development Research and Development help businesses achieve a competitive advantage while also increasing long-term productivity and profitability. Additionally, it enables businesses to leverage technologically advanced products that will support their survival and expansion in a fierce market. Companies that use R&D to create products and features can be able to provide their clients with more of what they want or need.

Federal Soft Systems’ Work Culture – A Blend of Value, Purpose, & Tradition

Federal Soft Systems is a Great Place To Work – 2023 certified business firm. With fantastic coworkers and a positive work culture that is influenced by a blend of business values, personality, purpose, and traditions that influence employees’ motivations and conduct. The company was founded on fundamental values like equality, innovation, integrity, and revolution. These principles underpin everything they do and are constant. They are keeping a close eye on emerging business trends and take every practical step to safeguard the valued interests of its Partners, Customers, and Employees. Fantastic teams exist throughout the organization and are always ready to help.

Accomplishments on the Way

Federal Soft Systems’ has accomplished several milestones while expanding on its mission to transform a positive & profitable impact on the client’s businesses through excellent customer service and quality of products. Below are the awards & accolades the company has received –

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1. Company Of The Year 2021 (CEO Story)

2. Business Leader Of The Year – 2021 (Prime Insights Magazine)

3. Great Place to Work Certified - 2023 Company (Great Place To Work India Institute)

4. ISO Certified Company

5. Icon Of Tamil Nadu 2021 (Times of India Group)

6. Global Achiever’s Award (Indian Achiever’s Awards Forum)

7. Most Trusted IT Brands to Watch Globally in 2022 (Business Connect Magazine)

8. Top 10 Most Admired Companies to Watch – 2022 (The CEO Magazine)

9. IOD Membership (IOD – Institute of Directors)

10. NASSCOM Membership

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Expansion Binge & Road Ahead

Federal Soft Systems’ goal is to transform businesses with world-class IT products and services that will be profitable and thrive for many years, not just a few. The company has expanded greatly since its inception and will do so going forward. The firm has always tried to make a good and lucrative influence on its clients’ companies and aims to provide employment opportunities to over 5,000 people and become a unicorn business firm.

Dynamic Leadership Of Federal Soft Systems

Kalyan Krishna C – Co-founder & Executive Director

Kalyan Krishna is a staffing and recruitment specialist with exceptional & professional experience in managing large global companies’ recruitment requirements. He is a fantastic leader with incredible organizational decision-making tactics and strategy skills. He has an in-depth understanding of designing, developing, and implementing learning & OD solutions across different geographies. He has actively contributed to management requirements analysis to understand organizational and individual goals.

Kishore Kapuveedhi - Global Managing Director

Kishore Kapuveedhi, one of the most accomplished and well-respected actuaries in the field as well as a business executive, is focused and committed to enhancing Federal Soft Systems’ focus on portfolio positioning and high-quality underwriting excellence, which underlines the company’s overall growth strategy. His impressive experience spans over 20 years in the IT sector and close to 15 years in the global business development and consulting sector with a focus on IT & Non-IT business.

Kishore Kumar Yedam - Global CEO

In the key position of Global CEO, Kishore Kumar Yedam is constantly dedicated to diversifying Federal Soft Systems’ opportunities through innovation and advancement. He is a magnificent leader with in-depth knowledge of numerous industries and significant expertise; he also possesses outstanding vision and talents to increase prospects for innovation and progress. He has an extraordinary 21 years of professional experience, is a highly qualified veteran with experience managing multi-million-dollar projects, and has held leadership positions with significant corporate organizations.

Advice for The New Entrepreneurs

Take Action Today To Get Closer To Your Goals Because The Best Preparation For Tomorrow Is Giving Your Best Today.

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HOW MARK

DUSTIN MOSKOVITZ BECAME ONE OF THE YOUNGEST SELF-MADE BILLIONAIRES?

Success Story
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Trent Richards CEO

CARVING THE TRUE ENTREPRENEURSHIP WITH LEGACY

Inspiring business leaders are those who possess a unique combination of vision, drive, and integrity. They are individuals who have a clear understanding of their business objectives, and they have the ability to motivate their teams to achieve those goals. These leaders are not afraid to take risks, and they have a relentless pursuit of innovation and improvement with the key trait of communicating effectively. They are not only skilled at articulating their vision and goals in a way that inspires and motivates their team members, but they also have the ability to listen actively and provide constructive feedback, which helps their team members to grow and develop. That being said, let’s introduce today’s exclusive edition, “World’s Inspiring Business Leaders to Watch in 2023.”

Innovative Zone has been a leading platform in the arena of publication renowned for its tremendous monthly editions comprising the untold success stories of the business world. And here again, we are back with another mesmerizing one! In this context, our editorial team had an interesting and joyful virtual session with the leadership panel of Black Diamond Private Wealth LTD, and the CEO of the venture, Mr. Trent Richards, shared numerous lesser-known facts about the company and also shed some light on his overall entrepreneurial journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will surely encourage the budding leaders out there to break the barriers and chase their dreams.

THE JOURNEY

Trent Richards, the CEO of Black Diamond Private Wealth LTD (BDPW), has a Financial Services background where he was previously a licensed Financial Planner, Mortgage Broker, Real Estate Agent, Accountant, and Insurance Broker. Trent started trading the financial markets 16+ years ago specializing in Forex, Futures, Options, and then Crypto. Once

Trent mastered crypto trading he opened the BDPW Proprietary Indexed Fund and retired a few years later from the day-to-day grind. Today, Trent lives the island life in Indonesia and runs the Indexed Fund.

EDGE OVER OTHERS

Dealing with cryptocurrency presents a major challenge due to its high volatility in the markets. However, their experienced team has developed a unique strategy to utilize the volatility to its advantage, resulting in substantial profits. By closely monitoring the market cycles, the team is able to skillfully trade out of positions and shift back to stablecoins when the markets exceed price positions. This enables the team to purchase back at a lower price point when the markets complete the bear cycle, even after an 85% price drop.

“Consequently, our fund experiences massive growth over time. Moreover, we have taken proactive measures to ensure our fund is fully compliant under 401K or Superannuation regulations, thereby providing a secure investment option for our clients based on their respective home country requirements. One major issue with other investment opportunities in this domain is the uncertainty surrounding the projected returns. In contrast, by choosing to invest with BDPW, our clients know the exact amount they will earn upfront prior to investing, mitigating any potential future risk,” says Mr. Richards.

Before signing off, he shared a few words of wisdom by quipping, “To keep up with the ever-changing crypto landscape, we have subscribed to major research companies in the industry, granting us access to cuttingedge market data. Our team then filters this information based on our unique criteria, ultimately yielding a carefully curated shortlist of projects to invest in. This ensures that our fund consistently maintains only the highest quality projects at any given time.”

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A distinguished leader with distinctive vision FUTURA SURGICARE PVT. LTD.

Businesses nowadays are in constant quest of developing ‘bleeding edge’, ‘silver bullets’, or ‘reinventing the wheels’. Many ventures succeed in this endeavor whereas several fail to do so. Well be it the success of any endeavor or its failure, it depends on many factors where proper bandwidth is one such aspect. Futura Surgicare has undeniably carved a niche for itself with its spectacular breakthroughs as one of the leading manufacturers of wound closure products in India. As a family-owned business that began its journey back in 1994, the organisation happened to offer a diverse range of relatable products under the brands Dolphin Sutures, Dolphin Mesh, Dolphin Stapler, Dolphin Hemostat & Dolphin Tapes.

Mr A.D Setty is the founding head of the company and has been spearheading his venture through thick and thin based on his years of extensive experience in the industry. What is noteworthy here is the fact that under his guidance, the company has gained traction and added substantial value to people at ground level. Keeping up with the customer pulse and market demands, he happened to develop products that spoke the most to people in dire need of such offerings. Needless to mention, the company has managed to stay ahead of the competition by thoroughly studying the market and developing the products to cater to the present market dynamics. Many of the top surgeons in India as well as overseas are in close collaboration with Futura Surgicare that helps it get a better understanding of the market requirements. The company’s vision is to become the surgeons’ foremost choice for safe and secure wound closure.

We had a face-to-face meeting with Mr. Abhijith Sagar, the company’s Director. He holds an MBA with a marketing concentration and has worked in the field for 15 years and also serves as the company’s R&D division’s director. He shed light on the company’s different aspects to enlighten us with vision, mission, product portfolio,etc. Trimming the fat, let’s dive in-

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Renu| Innovative Zone

The key to successInnovation

As per the CEO, innovation always poses as the key to success. For Futura Surgicare, innovation has ensured a sure success. Today, it has been well-acclaimed for its largest range of Antibacterial Sutures that have offered them global repute. Following its innovative streak, the leader supervised the launch of different unique products in the Hernia repairing space. Now, they own the largest portfolio of composite meshes that offers adhesion barrier and better biocompatibility- giving a leading edge to their portfolio. He happened to explain that Indian manufacturers must go above and beyond to win customers’ trust in a nation like India, where more than 80% of all medical equipment is still imported. This is especially true when dealing with a very delicate product like surgical sutures. Creating Dolphin Sutures was the same. Up until the brand became well-known, they had to earn the trust of the client by constantly delivering high-quality goods and services. They were able to get through this challenging time based on patience and perseverance.

Winning the clientage

The Wound Closure division is the company’s primary emphasis. The business closely collaborates with customers in this market to comprehend their wants and create items that meet those objectives. Sutures, staplers, surgical tapes, and topical skin adhesives are now available from the company’s comprehensive line of wound closure products. Fortis, Manipal Hospitals, AIIMS, and others are just a few of its prestigious clients. Additionally, the business exports its goods to approximately 65 nations, mostly in Europe, Asia, and Africa.

The leadership team is very much into keeping its clientele highly satisfied and ensures to maintain a high customer satisfaction rate. The business has never compromised on the quality, procedures, or commitments it has made to its clients and staff. It has undergone several certifications, including CE, ISO 13485, ISO 9001, and WHO:GMP, as proof of this. Additionally, the business is the only suture maker in India that has earned the strict ICMED 9000 and ICMED 13485 quality certifications for Indian-made medical equipment.

Synergy with R&D and technology

For Futura Surgicare Pvt. Ltd, R&D is crucial to create a new productline that could meet the expectation of the targeted customer base. Abhijith team has introduced a number of distinctive items for the first time in the nation.

In the hunt for the newest technology, the corporation seizes the lead. It was the first firm in India to release Durabarb, a Knotless wound closure device. It is the sole business producing the ground-breaking Teflene sutures made of PTFE

Cultivating an exciting workforce

Workforce is the backbone of any thriving company and a positive work environment is essential to scale the ladder of success. The staff at the organisation is extremely skilled and devoted. One of the secrets to the success of the company is that employee turnover is less than 5% throughout the whole organisation. They also show how consistently the business upholds its principles, rules and ethics.

Golden feathers in the cap

Under the stewardship of Abhijith, the company has crossed several milestones and bagged different accolades & recognitions. A few of the worthy mentions are as follows-

• In 1997, it became the first company to launch PGA sutures in India

• In 2007, it happened to emerge as the first Indian company to launch Polyglactin 910 sutures

• In 2008, it has achieved CE certification for the first time

• In 2010, it became the first Indian company to launch Poliglecaprone & Polydioxanone sutures

• In 2012, it was the first Indian company to launch Antibacterial Triclosan Coated sutures

• In 2013-18, it launched skin staplers, hernia meshes, skin staplers, bone wax, etc.

• In 2019, it became the first Indian company to launch Barb sutures – knotless wound closure device

• In 2021, it launched PTFE Sutures, 6 Composite Meshes for the 1st time in India

• In 2022, it introduced Topical Skin Adhesives, Hemostats and 5 types of antibacterial sutures- the world’s largest Antibacterial Suture Portfolio.

For the future, Abhijith has planned to expand the product basket of the company along with the sales team. Also, a sheer focus would be on the export market too. He envisions spreading the company’s reach across 100 countries by the end of 2025.

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Pizza is the universal food. It can be found in all types of restaurants, and there is no shortage of options for those in need. Because of so many variations and toppings, the possibilities for tasteful Pizza are endless.

Pizza is one of the world’s most loved dishes. It is a popular food for all ages and an excellent protein and comfort food source for people in need. But have you ever tried to find the best pizzas in the market? Well, here’s your chance! In this article, you will be introduced to the ten best pizza brands one must try at least once. Stay tuned, and be sure to read on! Let’s get started!

01. Domino’s:

Domino’s is a famous American restaurant specializing in Pizza. With more than 18,000 locations worldwide and many successful franchising operations, it is undoubtedly one of the best pizza brands. It originated in 1960, when the first store was opened in Ypsilanti, Michigan. This restaurant chain is named after the founder, Tom Monaghan.

One of the factors that made it one of the authentic pizza brands is that it was the first in the industry to offer online ordering. Nowadays, people are more comfortable ordering online and enjoying their delicious pizzas at home.

Apart from being a favorite among many, they are also known for providing excellent service and a diverse menu with a variety of Pizza including Double Cheese Margherita, cheesy Pizza, Peppy Paneer Pizza, Spicy Veg Pizza, and many more. Apart from Pizza, they also serve pasta and desserts. Having said all that, is it not one of the most famous pizza brands in the world?

02. Pizza Hut:

Pizza Hut is a fast-food chain known for its tasty pizzas and good customer service. With over 12,000 locations worldwide, the restaurant is one of the largest chains in the

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 4 | Issue 5 | April 2023 24 Cuisine

franchise industry. It was founded by two friends, Frank, and Dan Carney, in 1958. Over the years, it has become a successful international business with a significant presence in over 90 countries.It is no wonder why Pizza Hut is one of the best and gourmet pizza brands in the world. It uses fresh and quality ingredients, offers excellent service and customer satisfaction, has high-quality standards, and, most importantly, it serves delicious pizzas.

Its original menu includes sides including breadsticks, garlic rolls, Chicken Italian Pizza, and many more. You can also order pasta or salads for lunch or dinner. They also offer a variety of desserts, such as chocolate lava cake or crème caramel.

03. Papa John’s:

Papa John’s is a restaurant chain best known for its Pizza, which has been serving delicious pizzas since 1984. Papa John Schnatter, a former bartender, founded it. Papa John’s is an international chain with over 5,100 locations worldwide.

Papa John’s Pizza offers fantastic taste and value, and it is served burnt-on-charm pizza crust with fresh ingredients that include mozzarella cheese, tomatoes, and basil. Its menu comprises usual sides such as breadsticks, garlic rolls, and even Coca-Cola products. It has a great quality-to-price ratio and an excellent menu with several options. Its excellent service, affordable prices, and delicious pizzas make it one of the must-try pizza brands.

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04. Laziz Pizza:

A well-known pizza company in India called this one started in Kolhapur by providing various pizza items at affordable prices. The chain is currently present in India with at least 80 operational stores and plans to expand internationally. They place their pizza orders at the restaurant known as Big Bazar, which is Kolhapur’s first location.

This pizza chain is one of the best pizza brands because it is filling, offers great taste, and provides excellent service. Its professionally-trained team works hard to provide the best quality pizzas. It offers a gluten-free menu with gluten-free crust options consisting of cheese, tomato, or Hawaiian. If you wish to try something out of the box, try its chicken tikka sausage pizza. A 100% vegetarian pizza option is also available for vegans.

05. Little Caesars:

Little Caesars Pizza, American pizza brand, is an fast-food chain specializing in pizzas; It was founded in 1959 by the three brothers, Mike, Marian, and Robert De Michieli. Today, there are around 4500 functioning locations all over the world.

Little Caesars is one of the best pizza brands because it consistently offers great quality pizzas at affordable prices with excellent service throughout its stores. They offer a variety of toppings, including Italian sausage, pepperoni, cheese, and many more. They are also known for their signature Crazy Bread and Hot-n-Ready menu options.

A distinctive feature of this chain is that they do not deliver their pizzas; instead, they make them fresh every single time and deliver them to your door.

06. Oven Story Pizza:

The pizza brand Oven Story provides cutting-edge insight into local flavors and Pizza with Indian fixings. The pizza brand in many cities aims to attract the best customers by improving administration. The brand also sells baked goods, such as biscuits and pita bread.

Oven Story is one of the best pizza brands in the world because it is tasty, offers great taste and value, has excellent service and customer satisfaction, has high standards, and, most importantly, offers wide delicious varieties of Pizza, including Veg Pizza, Indian Pizza and many more.

Additionally, they also offer a variety of sides, such as Mozzarella sticks and Potato Tikki’s. Oven Story Pizza has an excellent array of toppings, like Chicken or Paneer, and many exciting choices for vegetarians.

07. Papa Murphy’s:

Papa Murphy’s is a pizza company known for its delicious and fresh pizzas. It is headquartered in Vancouver, Washington, and was founded in 1985 by Craig Taylor. Papa Murphy’s offers a unique menu with a variety to choose from and high-quality service.

Papa Murphy’s, American pizza brand, places a high value on the freshness of its ingredients, noting that none of its stores have freezers, that the dough is made daily from scratch, that the 100% whole-milk mozzarella cheese is grated, and that the vegetables are hand-sliced. Numerous toppings, including pepperoni, sausage, and two varieties of cheese, are available on their menu.

They also offer a variety of sides and desserts. Papa Murphy’s is one of the leading pizza brands because they serve delicious pizzas with excellent service and provide high standards.

08. Pizza Express:

Pizza Express is a well-known pizza company with a sizable buyer’s organization. The company is also well-established abroad, with over 100 cafés in countries like China, India, and Europe. The pizzas are excellent and must be tried.

Pizza Express is an excellent choice for Indian-style pizzas. It is one of the best pizza brands because it offers good quality pizzas and vegetarian options at reasonable prices. Pizza Express uses fresh ingredients, and it has an excellent service record.

It is also known for its variety of delicious pizzas and sides. The company offers an excellent menu with various choices and high-quality service. So, Pizza Express is one of the best pizza brands.

09. Marco’s Pizza:

Marco’s Pizza is an American pizza company that delivers delicious pizzas to your door. The company was formed in 1978 by Pasquale “Pat” Giammarco, making it the only significant American pizza chain founded by an Italian American. The pizzeria inspired the brothers they frequented while growing up with their family in Sicily.

Marco’s Pizza is the leading pizza brand in the USA, and it is known for offering a variety of toppings such as pepperoni, mushrooms, and others. It has jalapeño cheese, a unique mixture of spicy peppers, garlic, onions, and spices. It also offers many vegetarian options like tomato sauce and vegetable toppings to go on top of your choice of cheese or veggies.

10. Hungry Howie’s Pizza and Subs:

As one of the first pizza chains to introduce flavored crusts, Hungry Howie’s Pizza and Subs calls itself the “Home of the Flavored Crust Pizza” and began serving it in 1985 with eight different flavors, including butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame, and Asiago cheese. The menu at Hungry Howie’s features calzone-style subs, chicken wings and tenders, bread, salads, and brownies in addition to Pizza.

The chain entered the world of digital marketing late and had to learn some painful lessons along the way. Still, it is now having success thanks to a fully integrated marketing strategy, complemented by having the same point-of-sale system across all locations to implement daily specials quickly.

With 33 company-owned locations in the US, the company has 527 locations overall (down from its previous total of 534). It was founded in 1973 and has been franchising since 1982.

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Paradigm Integrated Facility Services Pvt. Ltd.

Paradigm: Catering to the Distinctive Needs of Facilities with Valuable and Tailored Services

Modernization, rapid urban development, and a growing understanding of the benefits of outsourcing non-core business activities are all driving the majestic growth of the facility management industry among commercial and residential clients.

There are a number of phenomenal companies that offer exemplary service. One such renowned name is – Paradigm Integrated Facility Services Pvt. Ltd.

Paradigm strives to provide a safe, productive, technology-driven, and wellmaintained physical environment for the communities by planning and delivering client-centered services that are sustainable and supportive of environmental excellence, now and into the future. In keeping with its vision to be the “Preferred Provider” in the facility management industry, Paradigm has successfully served more than 200 happy clients with a solid team of 2800+ professionals while upholding the highest standards of morality and professionalism.

South

The Key Differentiating Factors

1. Direct Involvement of the Founders: The founders of Paradigm are directly involved in the day-to-day operations of the business, which helps to ensure that the business upholds its purpose and core values. Secondly, customers can express their needs and concerns immediately when they can speak with the business’s owners directly. Thirdly, they are approachable, which encourages a strong sense of belonging and confidence among staff members.

2. Stable management: A stable management team ensures that the business operations and decision-making are

Paradigm focuses solely on the residential sector and employs 100% in-house staff, allowing them to provide a higher level of concentration and expertise in this area. The entire team is utterly dedicated and determined to ensure immaculate places to live.

consistent. “ We are pleased to report that, over the past 16 years, there has been zero attrition among our management employees. This increases the efficiency and usefulness of providing services to customers, according to Pallavi Reddy. Second, a solid leadership team helps to foster an engaging work environment and a feeling of belonging among employees. Thirdly, a dependable management group can foster client faith and trust.

3. Local Market Understanding: Paradigm Services is more knowledgeable about the area specifics and the local market. No other company in the market has more expertise in dealing with residential properties, and they have better relationships with regional contractors and

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TO WATCH IN 2023
Puja | Innovative Zone

service providers. As a result, they can offer a service that is better suited to the individual requirements of every location. Second, compared to bigger commercial properties, residential properties require a different strategy, and Paradigm Services has more experience working with all types of residential properties.

4. Paradigm: Born in Bangalore: They were born in the same city and the company is run by founders with Karnataka roots; this potentially provides great advantages as the founders would have a deep understanding of the local culture, customs, and language. This might help in establishing connections with customers and service suppliers and in figuring out the specific needs of the neighbourhood.

Paradigm’s Insight on Innovation, Tech Evolution, and R&D Innovation in facility management is essential for organizations to stay competitive, improve efficiency, reduce costs, and enhance the overall user experience. Technology advancements are a major factor in facility management’s explosive growth. Here, R&D is concentrated on creating cutting-edge solutions that might help companies manage their facilities more effectively and quickly.

Businesses are now able to optimise energy use, cut expenses, and enhance the overall operation of their facilities thanks to the use of sensors, IoT devices, and cloud-based software solutions. The use of artificial intelligence (AI) and machine learning (ML) algorithms to analyse substantial amounts of data gathered from various sources inside a building is another area of interest for R&D in facility management. These algorithms can aid in pattern recognition, equipment failure prediction, and the recommendation of the best maintenance plans, resulting in improved effectiveness and cost savings.

Paradigm have replaced manual registers with a digital APP called “TAP,” which allows for touch-based operations, complaint management, and facial recognition-based attendance of employees. They are consciously using machinery wherever possible to improve work efficiency and minimize staff and client exposure.

The Culture Contributing to Success

A company’s operations and decision-making procedures have been made consistent by having a stable management team and an ideal work culture, which has increased the company’s efficiency and effectiveness in serving customers. Additionally, a stable management team can foster a strong company culture and promote a sense of community among employees. When managers demonstrate commitment to the company and have long tenures, it can inspire employee loyalty and commitment. Moreover, clients are more likely to trust and believe in a company that has a solid management team because it denotes dependability and strength. The right management team may also provide a lot of information and experience to help with decision-making and optimise business operations.

Corporate Ethos at Paradigm

Consistently delivering high-quality services that meet or exceed customer expectations is key to maintaining their faith in your service portfolio. This entails adhering to best practises, following established protocols, and making sure that everyone on your team is qualified for their positions.

Customers feel engaged and informed with regular contacts, such as progress reports, updates, and feedback sessions. Customers are shown that the team cares about their needs and is dedicated to providing top-notch services by the speed with which they are addressed when they have questions, concerns, or problems.

Battling the COVID-19 Crisis

Paradigm has been at the forefront of supporting internal and external clients as well as handling cleaning and sanitising services. The team’s biggest difficulty during the pandemic has been maintaining the same level of quality facility management services without escalating the costs. There has been a sudden spurt in their expenditures. On the contrary, many of the clients are going through difficult times with their jobs or businesses. Despite this, they are providing clients with services while keeping expenses stable.

“Through employing better cleaning and disinfection processes, social distancing measures, remote monitoring and management, contact tracing methods, and good communication with clients and residents, we have survived the epidemic. These tactics have helped Paradigm enterprises adapt to the challenges provided by the pandemic and continue to deliver crucial services to their clients”, asserted Mrs Pallavi Reddy, Vice President (South) of Paradigm.

Notches on its Belt and Future Outlooks

Basking in the glory of its enormous success, Paradigm as well as its leadership team have bagged many awards and milestones. Some of the worthy mentions include:

• India Trade Awards 2022

• 20 Most Reliable Housekeeping Service Providing Companies Among COVID-19- 2019

• 50 Most Promising Brand Awards - 2021

• Asian Arab Trade Chambers of Commerce, 2020–2022.

• Business Achievers India Foundation 2023

• The Best-in-Class Facility Management Service Providers2023- CioLook India Magazine

Pallavi envisions Paradigm Services to keep growing and expanding its activities in PAN India over the next ten years, potentially through strategic alliances or acquisitions. The company may also invest in new technologies and tools to improve efficiency and better serve its clients. As sustainability becomes an increasingly important issue, Paradigm Services may focus on providing eco-friendly solutions and promoting energy efficiency in its services.

Words of wisdom

• Keep your vision in mind and stay focused on what you want to achieve.

• Instead of viewing failure as a setback, see it as an opportunity to learn and grow.

• Entrepreneurship involves taking risks, but successful entrepreneurs take calculated risks.

• Surround yourself with a team of talented and passionate individuals who share your vision.

• The business landscape is constantly changing, so it’s important to stay adaptable and be willing to pivot when necessary.

• Success takes time, so be persistent and keep pushing forward even in the face of challenges and setbacks.

• Stay true to your principles and build a business that reflects your beliefs and ethics.

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EmbarkingOnVoyage Digital Solutions Pvt. Ltd.

EMBARKINGONVOYAGE

“When it comes to marrying online with offline efforts, technology is not a driver, but it is critical in making it happen.” – Alison Corcoran, CMO, and President of Dentaquest Partnership.

There is no doubt about the fact that digital transformation is no more an option but a necessity. And, to make this possible, the existence of digital and data engineering services companies becomes extremely important. EmbarkingOnVoyage Digital Solutions Pvt. Ltd. is one such company that is known for its excellence in work and delivery. This has been made possible under the leadership and guidance of Abhishek Nag, the Founder and CEO of EmbarkingOnVoyage Digital Solutions Pvt. Ltd. The belief and hard work of Abhishek Nag make him absolutely eligible to be included in the upcoming edition of “The 10 Ace Entrepreneurs to Watch in 2021”.

INNOVATION MEETING EXCELLENCE

EmbarkingOnVoyage is a digital and data engineering services company, where innovation meets excellence. Product and Data Engineering has been the roots of belief and excellence, hence the team takes pride in delivering high-quality digital solutions.

THE PANDEMIC GAVE BIRTH TO EMBARKINGONVOYAGE

As Abhishek quotes, “It was the pandemic (during the first lockdown) which made me realize how much it has affected the whole world. It gave a sharp reminder of our fragility giving true sense to the meaning that Money is nothing but a way to earn living.”

Further, he recalls, “In October 2020, my entire family was Covid affected. During this testing time, I was retrospecting myself, my learnings, achievements, ups, and downs during my 12+ years of employment. Finally, I summarized my side of professional experiences and expectations to myself. Priya and I had a long discussion on the same and, we decided to pursue our experience and knowledge for a broader purpose. A purpose which not only takes us to level up as an individual but also, lets us contribute towards economic growth and prosperity. In December 2020, we penned down entrepreneurship, identified a few additional core stakeholders, noted down goals, purpose, mission, vision, and how we wanted to pursue (delivery model). I never believed or targeted high-level plans because such plans never conclude meaningful contributions, instead, we did ground-level work. We started working with clients, initially, we failed at a few but that became our solid foundation and learning ground, which eventually become our strength.”

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Abhishek Nag - CEO & Founder Smita Kumar | Innovative Zone

Abhishek says- During my groundwork, as a CEO, I concluded five basic things- Clear Communications, Collaborations, Partnerships, Employee Well-being, and Creating Career Roadmap for our colleagues who would eventually lead the delivery organization and ensure customer success. What else? Since then, we formally started with one client who referred us to many and we are growing through word of mouth and great client satisfaction.

This is how the idea of EmbarkingOnVoyage (EOV) was implemented!

INSPIRATION

The confident entrepreneur asserts, “Well, I believe that there are always new things to learn from each being and every one is unique. Many individuals in my life have inspired me during various phases of my career (Even the ones who weren’t kind to me). However, I am truly inspired by Mr. Ratan Tata who is a great visionary, risk-taker, philanthropist, and a true leader. Taking his thought leadership throughout my entrepreneurial journey, I aim to contribute towards Economic growth, Social upliftment, and a Greener environment.”

Abhishek voices his opinion by saying people make conscious efforts while entering entrepreneurship but for him, it was a radical decision. All elements fell into place and there was sheer willpower and confidence to do something better and the focus is completely on customer success through people empowerment.

VISION

The proud entrepreneur states, “I never say ‘MY’ vision or prospect. It’s ‘OUR’ company- What we are today, is because of our people and their trust in us. Our vision is to be recognized as genuine and valued digital engineering partners. We encourage each of our crew members (EOV employees are our crew members) to pursue their passion fearlessly. Passion has no boundaries and therefore, we nurture the Millenials and channelize their passions towards an exceptional career trajectory accompanied by innovation, excellence, and immense growth.”

HANDLING COVID-19

Abhishek elucidates, “EOV’s inception was itself during the pandemic, hence the new norms of the pandemic is a part of the basic skeleton of our processes. The pandemic has removed the geographic boundaries thus partnering talent with the right opportunity was smooth and has helped us grow in a positive trajectory. Any startup always sails through the challenge between project win and resource onboarding. As a Founder and Executive Leadership member, I am fortunate to have people who came forward and collaborated with the confidence that we can make a positive impact on our clients and took over the complete delivery. In fact, our team members support us by expressing their intent to deliver work even without pay. Yes, ‘Without pay’, it’s certainly a big thing to hear and this shows how the people who surrounded us trusted our vision for EOV and leadership traits. We are delighted that since we started functioning, we have been maintaining a positive

cash flow, just by ensuring agile and on-time delivery following high-quality code and software development processes. EOV is 100% self-funded and bootstrapped.”

DIFFERENTIATING FACTORS

According to the 2020-started company, EmbarkingOnVoyage is customer-focused, agile, and innovative; carrying three decades of combined leadership experience of engineering delivery with a ready-to-use accelerator for reduced GTM.

As far as EOV is concerned, we believe in delivering the right experience, with the right expertise at a rational price point. The primary focus is on quality, experience, and customer success, and hence most of the business leads are through customer references.

THE WORK CULTURE

Abhishek mentions, “What binds us as a team is our value system. Our value system is the pillar of our organization’s culture and we all abide by the same. It’s the experience that we as leaders can pass on to the team that counts which is reflected by the amazing 80% of our team headcount growth through employee references. EOV is confident to onboard close to 1000 team members just through the employee referral system. We aim to keep our employee referral on-boarding about 80%. We trust our people, they have always fulfilled their responsibilities and go the extra mile in delivering value to the customers and the team. We believe in empowering our team rather than micro-managing.”

ACHIEVEMENTS

The luminary has been successful in terms of employee strength since they have grown from 1 to 30 in less than 6 months.

Also, within the first six-month of the launch, EOV has won a few Long Term Agreement (LTA) with Fortune 100 companies.

FUTURE PROSPECTS

The visionary acclaims, “As a part of our plans, we are confident to spread our arms in the enterprises and ISVs. Very soon, we will be onboarding a few leaders across Sales & Delivery to grow ourselves in certain geographies.”

CHALLENGE YOUR GOALS AND START FEARLESSLY

Abhishek conveys, “There is nothing called ‘Right Opportunity’. It’s you who has to grab the opportunity and make it right. Do not worry about the failures since those are a part of the learning process. Challenge your goals without worrying about your finances. Just start fearlessly because you do not have anything to lose but everything to gain. Work for yourself but have a bigger purpose where you can create a path for others towards a better life and together making the world a better place to live in.”

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Poorest Countries 10 of the world where fighting for tummy

is more than arms

Studying The Richest Nations Of The Globe Can Be Glamorous And Aspirational, But It’s Also Crucial To Be Aware Of Those At The Opposite End Of The Wealth Distribution.

One of the main strategies used by organisations like the UN to enhance the general standard of living for the residents of poorer countries is to assist those nations in strengthening their financial positions. The natural resources, educational system, political stability, and national debt of a country are only a few of the many elements that affect wealth.

Although not all, the majority of the world’s poorest nations are also among the least developed, commonly referred to as third world countries or, less generously, as undeveloped countries.

Poorest nations

In the four-tiered World Bank rating system, the poorest nations in the world are categorised as low-income economies. The gross national income (GNI) per capita for each nation, which is the total national income divided by the population, is the basis for this ranking. Gross Domestic Product (GDP) per capita and GNI are extremely similar. Both measurements calculate the total dollar worth of all products made in a nation, while GNI additionally incorporates revenue from overseas sources (such as foreign investments or real estate holdings). Because of this, GNI is regarded as a marginally more accurate indicator of a nation’s economic health.

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Lifestyle

The riches and resources of the world are sufficient to guarantee that everyone has access to a minimal quality of living. However, people in the three most impoverished nations in the world— Burundi, South Sudan, and the Central African Republic— continue to live in abject poverty. Other obvious candidates for the unfavourable distinction of being the poorest of the poor, such as Afghanistan, Syria, and Lebanon, have endured years of military, social, and political unrest, making any judgement impossible due to the dearth of accurate economic data.

But how do we gauge one country’s richness or poverty in relation to another?

While GDP per capita is frequently regarded as the benchmark indicator, the purchasing power parity (PPP), which accounts for variations in living expenses and inflation rates, might provide a more accurate picture. Taking the same benchmark, here, we put some light on the poorest countries in the world.

10. Democratic Republic of the Congo: per capita income 2020- $550

The Congo has endured decades of violent rule, political instability, and unrelenting conflict since obtaining independence from Belgium in 1960. After Félix Antoine Tshisekedi Tshilombo, the son of eminent opposition leader Etienne Tshisekedi, was elected president in 2019, the nation turned to a new path. He has challenging duties ahead of him. The controversial Joseph Kabila, who had been president since taking over for his murdered father in 2001, is credited with putting a stop to the

“Great African War,” which is thought to have resulted in up to 6 million deaths, either directly from warfare or from illness and starvation. He did little, nevertheless, to enhance the lives of those who had survived the conflict. Contrarily, a new financial record leak demonstrates how, while in office, he utilised a private bank to syphon off nearly $138 million in public cash. About 75 percent of the 90 million people who live in the nation still make less than $2 each day.

9. Niger: per capita income 2020- $540

Niger tops the UN’s human development report as the world’s poorest nation thanks to factors including a GNI per capita of $540, a life expectancy of 60.4 years, and a mean 2 years of education (as opposed to an expected 5.4). According to World Bank statistics from 2014, the country’s 21.5 million people, or 44.5% of the population, live in extreme poverty.

Concern, an NGO, has been working in Niger for 16 years, assisting communities as they face a slew of development issues aggravated by terrorist invasions, migration, climate change, and excessive population growth. Poverty manifests itself in Niger as high levels of food insecurity, illnesses such as chronic malaria, and limited access to utilities like as water and sanitation. Agriculture-related crises have exacerbated hunger and nutrition concerns that have afflicted much of the Nigerien population in the previous 20 years, risking the lives of millions of people. This has resulted in three significant crises in the recent decade.

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7. Central African Republic: per capita income 2020- $510

Armed rebel groups are able to operate in the country and control substantial portions of the national territory because the Central African Republic has a weak central government. Additionally, the employment of Russian mercenaries by the government to keep the peace enrages Western nations. Due to ongoing conflict, Sub-Saharan Africa’s GDP growth for our estimate period of 2026 is anticipated to be significantly below average. In the future, it will be crucial to keep an eye on the development of a new constitution, which is expected to strengthen the president’s authority, as well as the adoption of bitcoin, which was recognised as legal cash earlier this year.

6. Afghanistan: per capita income 2020- $500

Afghanistan is still among the least developed nations in the world even though it has confirmed undiscovered mineral reserves worth over a trillion dollars. Over 23% of its workforce is unemployed, and nearly 50% of its people live in poverty. The primary cause of all of this has been the ongoing conflict in Afghanistan, which not only discourages significant foreign investment and assistance supplies but also has an adverse impact on public health across the board. Afghanistan has always looked for international investment to help its economy. The US Biden administration has blocked Afghanistan’s $9.5 billion worth of assets in order to further harm the country’s economy.

5. Sierra Leone: per capita income 2020- $490

In the middle of the 2010s, the Ebola virus rocked the economy, having an effect on employment and trade after a protracted civil war that concluded in 2002. This year’s import price spike due to the conflict in Ukraine has hurt consumers’ purchasing power and sparked violent anti-government rallies in August. A small export base, primarily made up of base metals, timber, diamonds, and cocoa, inadequate governance, and constrained fiscal space all restrain the economy. With growth projected to be only marginally above Sub-Saharan Africa’s average during the coming years, Sierra Leone will probably become the thirdpoorest nation in the world in 2026. The results of the elections in 2023 will be a crucial event to follow.

4. Madagascar: per capita income 2020- $480

Madagascar, the world’s fourth-largest island, sits 400 kilometres off the coast of East Africa. Despite being renowned for its

8. Liberia: per capita income 2020- $530

Liberia, the oldest country in Africa, was torn apart by civil wars from 1989 to 2003. Despite the fact that peace now outlasts conflict, the GNI per capita is only $530, and the average life expectancy is 63. The West African Ebola pandemic of 2014–16, which infected 10,675 Liberians and claimed 4,809 lives, also had a severe impact on Liberia. According to the World Bank’s most recent study of the nation, conducted in 2016, roughly 51% of the population was assessed to be living below the poverty line, leaving a lasting impact on the livelihoods of survivors. Even though 10 years of education are recommended, the average Liberian barely finishes 4.7 years of school. Concern has been involved in Liberia for 23 years, addressing the country’s severe poverty-related issues. This includes assisting with clean water projects to support the 42.5% of Liberians without access to protected wells, nutritional initiatives to counteract the 35.5% of children who are stunted, and projects against malaria and gender-based violence.

incredible wildlife, the country’s thriving tourism sector has not been able to help it escape poverty. The bulk of the population still relies on agriculture for a living, making the economy particularly vulnerable to natural disasters. Madagascar has gone through periods of political unrest, violent takeovers, and contentious elections since gaining independence from France in 1960. But in recent years, Madagascar finally appeared to be trending upward. Poverty reduction and infrastructure development were top priorities for President Andry Rajoelina and his predecessor (and rival) Hery Rajaonarimampianina. Growth was accelerating steadily, structural changes were being made, and returning foreign investors.

3. Mozambique: per capita income 2020- $460

The former Portuguese territory has an abundant amount of water and agricultural land, as well as an abundance of mineral and energy deposits. Mozambique is also strategically positioned, as four of its six borders are landlocked and rely on it as a conduit to global trade, and it has consistently posted average GDP growth rates of more than 7% over the last decade. Nonetheless, it remains one of the world’s top ten poorest countries, with huge segments of the population living considerably below the poverty line. While a 15-year civil conflict ended in 1992, severe weather, corruption, and political instability persisted. Making matters worse, since 2017, attacks by Islamic rebel groups have plagued the country’s gas-rich north, resulting in up to 4,000 fatalities and 800,000 displaced people.

2. Somalia: per capita income 2020- $310

Somalians are losing hope as a result of three decades of internal conflict and violence that have forced hundreds of thousands of people to flee their homes, as well as frequent droughts and floods that are followed by famine and disease, lack of access to health care, extremely high rates of unemployment among young people in particular. This 16-million-person nation on the Horn of Africa never seems to have a good day. The coronavirus pandemic, a locust infestation unheard of in modern times, and exacerbated flooding caused the economy to decline in 2020, interrupting the consistent GDP growth seen in the later part of the previous decade. Then, while a shaky recovery was taking hold, the boycott of Ukraine’s wheat exports further depressed the nation and crammed local hospitals with critically undernourished children.

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1.Burundi: per capita income 2020- $270

The unenviable distinction of being the world’s poorest nation belongs to the small, landlocked nation of Burundi, which has been scarred by Hutu-Tutsi ethnic conflict and civil war. Food scarcity is a major issue in this country of nearly 12 million people because 90% of its population depends on subsistence agriculture (and the vast majority of them live in extreme poverty). The level of food insecurity is nearly twice as high as the average for subSaharan African nations.

Less than 5% of the population has access to electricity, and water and sanitary facilities are still in very short supply. It goes without saying that the pandemic and the conflict in Ukraine have only served to make all of these issues worse.

Despite the civil war having officially ended 15 years ago, how has it come to this situation? The factors that contribute to extreme poverty are frequently the typical aspects: a lack of infrastructure, widespread corruption, and security issues. Former Hutu rebel turned charismatic president Pierre Nkurunziza had originally succeeded in bringing the nation together behind him and in reviving the economy. But in 2015, his declaration that he would seek a third term— which the opposition claimed violated the constitution—rekindled old disagreements. Thereafter, there was an unsuccessful coup attempt, hundreds of clash-related fatalities, and tens of thousands of internal and external displacements.

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MEET SRINIVAS RAO & BHASKAR SINGH

DIGITAL MARKETING LEADERS TAKING OVER THE GLOBAL MARKETING SPACE

Digital Marketing is one of the broad, complex and powerful segments in this era. With continual technological advancements, there are a plethora of options for ambitious entrepreneurs to carve out a career in digital leadership. Before 2020, digital leaders in marketing around the world were generalized to strategizing and executing with their knowledge and resources. Even though they looked at ideas and situations with a fresh lens and worked on them with creativity, analytical outlook, problemsolving skills and patience, 2020 turned everything upside down.

To deal with the changes, the digital marketing world is demanding multihat-wearing leaders. And its emergence has reached India–an economy constantly reinvented by digitization. Within this economy, in the bustling metropolis, Kolkata is a leading digital marketing agency scaling the growth of the Indian Digital Marketing space. We are talking about Proclivity Digitech. Helmed by two passionate leaders, Mr. K Srinivas Rao (Founder and Director) and Mr. Bhaskar Singh (CEO), the company is known for topnotch digital marketing solutions to clients worldwide.

DONNING THE HAT OF GLOBAL LEADERSHIP

In 2018, Srinivas founded Proclivity Digitech with a tunnel vision - to create the perfect digital agency primarily catering to SMEs and MSMEs. And his vision picked tremendous pace sprouting branches in Australia, New Zealand, Canada, and the USA. Srinivas’s incorrigible vision also inspired Bhaskar to join him on board. Since he joined the board in 2020, the Company has never looked back. Within 4 years, it has served and satisfied over 500 B2B clients worldwide. Its clients come from diverse segments: Architecture, Builders, Restaurants, Takeaways, Automobiles, Food, Non-Profit, Medical Services, Insurance, and Application Development for Large Retail, Grocery and Delivery Stores.

““We have worked with brands like Kodax, Techfairy, Kiwi Tint, Indian Tadka, Maihan Middle Eastern Supermarket, and more,” says Srinivas.

His idealistic purpose enthralled a slender set of people, and they banded together to achieve this magnificent goal. Eventually, the small cadre expanded into a group of specialists dedicated to offering tailored solutions. They understand the endeavours businesses face in these unannounced transformations; hence, they ensure an uncompromised quality in every delivery. Keeping the focal lens on building relationships, the company has showcased its sustainability through business intricacies and novel challenges. Proclivity Digitech also has a partner company called Web Maniacs LTD, based out of New Zealand.

Proclivity Digitech’s global stance is not an overnight success. While it has established a global footing in 4 years, it was irrigated by the dedicated efforts of a like-minded team and two passionate leaders. In the beginning, Proclivity Digitech was just an idea, but today it has notable presence in the market. Srinivas has over 15 years of industry expertise and a flair for

developing and implementing effective strategies that assist businesses and employees achieve objectives. He is an inventive thinker and is proficient in identifying & adopting emerging trends & addressing industry requirements to achieve organizational objectives and profitability norms.

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Indranil Roy | Innovative Zone

Bhaskar is a certified six sigma green belt with many feathers on the cap. He has donned many hats in Global Magnates like Wipro LTD, Dell International Services, Hughes Software Solutions, etc. He has over 20 years of diversified experience in Customer Service, Sales, Delivery and Profit Centre Management. Leveraging their experience and knowledge, the leaders aim to double the company’s sales operations by the end of 2022, generating a USD 50,000 revenue per month.

CONSTANTLY SHARPENING THE EDGES

Proclivity Digitech is on a mission to lead its domain, not follow. With that aim in mind, it continuously assesses itself and its competitors’ forte, identifying spots to fill and enhance. Its forte lies in two things: cost-leadership strategy and incorporating competitive advancements. Nowadays, customers are price sensitive and seek the best at the lowest price possible.

“And we provide our clients with top-notch digital marketing services at prices that most businesses cannot match,” adds Bhaskar

Second, the constant lookout for innovations. As a one-stop digital marketing firm, it uses Angular JS, Backbone, Codeigniter, CSS3, Drupal, HTML and others. Innovations are one of its USPs, and the right tools help create ‘Think tanks’ to help customers achieve their corporate goals.

While the resources help clients achieve business success, it’s the culture - that empowers relationships. To put it another way, the confluence of innovations, a welcoming work climate, an in-house team of experts, and innovative digital marketing solutions makes them a cut above others. And the clients’ faith and positive testimonials say it all. Many clients have appreciated them saying, “Great and professional attitude, and they even completed the project on time.”

ALWAYS AN ON GO MODE

By constantly nurturing its prowess, Proclivity Digitech aligns itself with the market and its opportunities. “Our focus is to provide a 360° solution, including online branding, advertising solutions and other creative services,” says Srinivas, The experts-on-board work on the latest technologies to generate the best results in the least time. And every project is strategized to achieve desired results that align with the market and trends. Clients are updated at all times to ensure nothing stops their growth. The company builds a familial relationship with its clients. Every project starts with understanding their needs, and a customized strategy is implemented for execution. The entire process is wrapped in consistent and fast customer service.

The practice of staying aligned but innovative has helped it implement many novel marketing strategies and use new methods to market their offerings. “Everybody loves to hear a story – and this is what we do to market our services,” shares Bhaskar. Proclivity Digitech publishes narratives of client dealings – how it has helped a client achieve their desired goal within a tight deadline. This also helps it better connect with its global audience.

The efforts are tantamount to in-depth R&D. Being on the cusp of innovative solutions, in-house research & analysis helps it improve, be it new products and services, processes, or new ways to interact with clients. It helps in growing the business and continually generates better outcomes for clients. It helps in conquering novel challenges, like COVID-19. As soon as the Pandemic started spreading, Proclivity Digitech deployed its crisis management plan - one that addresses employees’ well-being, brand reputation, finance management, supply chain, and legal issues that the crisis may trigger.

STRONG AND ENJOYABLE CULTURE

A company’s culture is one of the most striking features that set it apart from the crowd. Lending credence to this, Proclivity Digitech is looked upto for its team’s positive attitudes and actions. Its embellished management style empowers teamwork, transparency and authenticity amongst all. It encourages team members meaningfully to boost and align their performance with the company’s culture.

Srinivas says, “We understand the need for keeping the team engaged, especially how it can complement the company’s growth.”

THE NEXT LEVEL

Creating a resounding global presence within 4 years is not an achievement to be taken lightly. Proclivity Digitech has championed the pandemic and is battle-ready for the future. The Company plans to set a higher standard for its services as well as work culture while expanding its geographical footing. It’s focused on building better relationships with its employees and powering their decision-making abilities to help clients grow at an exponential rate.

“We will keep moving forward while constantly improving our customer support,” promises Srinivas.

CONCLUDING WITH A THROUGHTFUL NOTE

“To prosper as a leader, you must first learn from and connect with other leaders. Find a mentor who can guide you and assist you in learning from mistakes so that you can minimize the former and increase the latter in your own pursuits. Finally, build a team of youthful talent whose creativity aligns with your business.” – Srinivas & Bhaskar, Proclivity Digitech

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 4 | Issue 5 | April 2023 41
Bhaskar Singh CEO

IRFAN SIDDIQUI & PURVI MITTAL

THE INGINEOUS MASTERMINDS OF SIGNITY CORPORATE SOLUTIONS

Entrepreneurship is undoubtedly a bold career choice, and achieving milestones in it is a long and winding road. It takes firm resolve, proper attitude, and grit to achieve success in business. Such people are extremely driven and always excited by new prospects. Not only do they set big goals, but also commit to them despite countless setbacks that occur. Their passion for overcoming obstacles to make new strides exemplifies focus, commitment, and sheer will to succeed. They also possess a strong and assertive personality and can harness panic, which sets them apart from the crowd. Lastly, they are open to changes and always seek innovations to reinvent themselves and their products/services. To put it simply, entrepreneurs are the face of change in this generation.

As one of the rapidly evolving publishing media platforms, Innovative Zone Magazine has always believed in helping the business world grow. In this issue, ‘The 10 Ace Entrepreneurs to Watch in 2021,’ we aim to feature entrepreneurial gems that are creating enormous waves in the world. The following read tells the journey of Irfan Siddiqui and Purvi Mittal, founders of a reckoning corporate firm, Signity Corporate Solution. Their passion for business growth, progressive customer base, and array of customized solutions qualify them to include in our edition.

THE DUO & THEIR ENTREPRENEURIAL BEGININGS

Purvi and Irfan are versatile professionals having many years of leadership experience. Purvi is a marketing veteran with a proven track record of leadership in the e-learning industry. She specializes in SEO, customer satisfaction, web content creation and business development. She has an MBA and has worked with e-commerce giants like IndiaMART. Irfan is a recruiting specialist with over a decade of experience in meeting various recruitment needs, from mid-level to senior management. He has an avid talent for connecting with people and gaining knowledge and is known for his energetic and cooperative attitude combined with excellent judgment skills. During their last tenure, the two were managing major corporate duties at E&Y (Ernst & Young) and had sterling opportunities ahead of them. But this wasn’t enough. The duo aspired to touch new skies, foray into new possibilities, and create opportunities for others;ultimately, form a sound presence in the business community.

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Irfan Siddiqui CEO | Founder

Moreover, the market was becoming a whirlpool of opportunities because of increasing technological influence. Digitalization was attracting aspirers to unveil new possibilities and play a prominent role in developing the economy. The duo believed their skills, combined with innovative resources, could create something innovative. Their thoughts attracted several investors, and finally, in 2018, Irfan and Purvi founded Signity Corporate. While they began with just Software Solutions, now, Signity Corporate Solution is a jack of all trades! The Company is headquartered in UP and has a firm presence in the UK as well.

SIGNITY – A ONE STOP SHOP OF CORPORATE NEEDS

Signity Corporate is a leading global firm addressing all kinds of corporate needs. Its offerings include staffing management, corporate training for employees, graphics designing with visualization and business consulting. Although it envisions complete growth of businesses, Signity Corporate’s prime expertise is in IT/software development, staffing solutions and training & development. In Software, it mainly focuses on development of CRMs, applications and other solutions as per the client’s requirements. Under recruitments, it works with IT, BFSI, e-learning and manufacturing and provides them with sourcing, training, payroll and manpower support. Lastly, it provides all kinds of technical training, like Coding and Web Development, as well as non-technical coaching in soft skills, personality development, interview preparation, and much more.

The Company is guided by values of end-to-end support, quality commitment and integrity, which catapult its growth. They work on a consultancy model, which allows them to comprehend business requirements, opportunities, challenges and pitfalls. Its comprehensive business structure and trusted solutions have helped it partner with multiple eminent brands worldwide. Signity Corporate is shouldered by men and women of diverse talents. Beginning with only 2 people, the company has a team of 20+ dynamic professionals with room for more. In its brief span, Signity Corporate has completed 100+ projects and has over 50 satisfied clients, including national and international magnates.

PROGRESS ANCHORED BY CHALLENGES

Over the last three years, Signity Corporate has excelled and added several feathers to its cap. However, it was not without its difficulties. Digitization has had a significant impact on the business community, resulting in fierce competition among firms, including Signity Corporate. Moreover, software development, staffing, and corporate training are all popular services. Nevertheless, Signity Corporate has always competed on an equal level because of its dedication to quality & standard. Another major challenge was over overcoming the Pandemic. Within a year, COVID-19 led to a global economic meltdown, deteriorating business growth across industries. It transmuted the general work model, sifting people to work from home or remote locations. More than ever, the period brought a wave of unemployment in every segment. Despite the circumstances, Signity Corporate became one of the few enterprises to thrive, losing none of its employees. Muscled with technological trends, it even won multiple awards for its solutions, trust and unrivalled quality in delivery.

Signity Corporate’s resilience comes from its leaders’ tenacious nature, especially Irfan. He faced several torments

at an early age that woke the leader inside him. His father lost everything in a riot, and they had to sell important assets to settle a huge bank loan. This fluctuated his academic trajectory. However, choosing to be a leader at an early age, he made huge strides through Signity Corporate. Besides its clients and accomplished projects, the company has grown a vast network of 100+ sub-vendors. Its consulting model focuses on identifying facets to attain goals more efficiently and with better results.

A REWARDING JOURNEY

Signity Corporate has stood the test of time and earned a place in the pantheon of leading corporate firms. In its brief span, it has won over 28 awards, including prestigious epithets, such as ‘Best Hiring Partner,’ ‘Best Start-Up’ and ‘Best Recruitment Partner.’ In recognition of its unyielding passion and commitment to growth amid the Pandemic, the company has been enlisted amongst ‘Top 10 Survivor Startups in India 2020.’ Earning a global reputation of this scale reflects the leaders’ and their team’s unwavering dedication and commitment. A few of its noteworthy team members include:

• HR TEAM: Ananya Mittal, Saima Seikh, Pooja Pal

• BUSINESS EXPANSION TEAM: Qamar Ansari, Aditivik Sharma, Eshaan Siddiqui

• OPERATIONS TEAM: Umar Farooq, Sushil Mittal, Mubeen Husain, Vasant Malhotra

Their collaboration and like-minded efforts have kept the business running no matter what. Its stellar growth has paved the way for further expansion plans too. In the next four years, it aims to grow strong footfalls in Dubai, Canada and UK.

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How to Reverse

Clogged Arteries Tips to Keep Your Heart Healthy

Many people may not know that clogged arteries can significantly risk their health. One reason for this is the common occurrence of clogged arteries in older individuals who are more susceptible to complications such as stroke and heart attack.

Clogging up your arteries can also lead to many other illnesses, including arthritis, diabetes, and eye problems. These diseases occur when blood flow is blocked from reaching organ tissue or the body’s extremities. Here we present some tips on how you can prevent artery clogging and maintain your optimal health!

What are clogged arteries?

First of all, let’s understand what causes clogged arteries and what they can do in your body. Clogged arteries are when plaque develops inside your blood vessels and reduces or completely blocks blood flow to your organs and other extremities. The plaque that forms is made up of fat and cholesterol, which leads to the hardening of your arteries.

Additionally, plaque can also build up on the artery walls, causing them to narrow and thicken. This causes an increase in blood pressure and is a common cause of stroke and heart attack.

What Causes Clogged Arteries?

What causes clogged arteries? Many factors can clog your arteries, including high blood pressure and cholesterol. Here are some of the causes of clogged arteries:

• High Cholesterol Levels: High cholesterol levels can lead to plaque buildup in your arteries, which reduces blood flow. This is mainly caused by eating a lot of fat and not exercising, which leads to high cholesterol levels.

• High Blood Pressure: High blood pressure also leads to plaque buildup since your blood vessel walls are constantly pressed on. This causes the formation of plaque, which eventually leads to a narrowing of the blood vessels and clogged arteries.

• Cigarette smoke: Cigarette smoke contains chemicals that destroy the lining of blood vessels and cause clogged arteries. Smoking is a significant cause of heart disease and high blood pressure, leading to an increased risk of heart disease, stroke, and clogged arteries.

• Diabetes, or elevated circulating blood sugar: Diabetes can also lead to plaque buildup that reduces blood flow. This is most commonly caused by eating too many carbohydrates, which increase glucose levels in the blood. This, in turn, leads to inflammation and subsequent clogged arteries.

• Obesity: Obesity causes plaque buildup since the extra weight within your body increases the pressure on your blood vessels. This leads to a thickening of the arteries and an increased risk of clogged arteries.

How do you reverse clogged arteries naturally?

When people hear the word “clogged arteries,” the first thing that comes to mind is that the only way to reverse the damage is by surgically removing plaque or bypassing surgery. However, many people also seek the answer to question how to clear heart blockage naturally without surgery or medication.

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There are natural ways to reverse and remove this plaque, by which the streets gradually become clear with time. The idea of how to clear blocked arteries without surgery with natural methods, includes diet, exercise, and stress management. Quitting smoking, if you smoke, can also help clear clogging in your arteries by reducing high blood pressure and cholesterol levels.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol - 4 | Issue 5 | April 2023 45

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