Interiors Monthly April 2019 by Interiors Monthly

APRIL 2019

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EDITOR’S COMMENT

Pricing rules matter Shoppers need confidence in what they are paying for, or everyone is in trouble Many large retailers’ sale or promotional offers are often taken with a pinch of salt by shoppers: Must end Tuesday (which Tuesday?); Save compared to after sales event (when does this end and what will the price be afterwards?), Free fitting or underlay (on which products?). This was meant to have been sorted in 2014 when Bensons for Beds, Carpetright, Dreams, Furniture Village, Harveys and ScS promised the then OFT to behave on pricing (DFS had been cleared in the investigation) and retailers were meant to take note. I cannot remember harsher words in terms of a prosecution brought by trading standards than those delivered by Sheriff Ian Wallace at Aberdeen Sheriff Court in March: ‘I do not view this as an oversight: it was a planned act by the company purposefully misleading its customers for financial gain.’ ScS had put prices up on three sofas at its Aberdeen branch three days before Black Friday 2017, but in-store POS claimed that all sofas had been reduced. Possibly seduced by the hype of Black Friday, many consumers would have eyed a bargain. But the city’s trading standards staff had been monitoring prices for months and knew the claimed reductions didn’t fit the rules. ‘Only through many months of labour-intensive monitoring of the prices of these product lines were we able to prove beyond doubt that the claimed reductions were spurious,’ said the department’s manager. Most local authorities wouldn’t have thought of sending staff in every day to take note of prices (and perhaps might not have at all had it not been an urban retail park), as they would justifiably say their resources would be better spent on things they legally have to do, such as social care, so who knows if other ‘offers’ have been going on elsewhere and by whom. ScS admitted having committed an offence (yes, it may have been a wrong one-off ) but surely it and other retailers have taken heed of the judgement, and things have changed? If not, more shoppers will simply go online.

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14 - 15 May 2019

Exclusive show for all flooring buying group members Over 60 leading brands converge at one place this May for The Buying Groups’ National Flooring Show. If you’re a member of a buying group make sure you visit to see the very latest in carpets, rugs, laminates, woods, vinyl, LVT’s, underlays and accessories.

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INTERIORS MONTHLY APRIL 2019

INSIDE THIS ISSUE NEWS 04 Mixed fortunes on orders 06 Management clear-out at Eve Sleep 10 ScS fined for ‘misleading customers’

FEATURES 12 New products 18 Service 20 Interiors Monthly Awards 2019

Send us your nominations

22 Protection

Products and policies

30 Royal Warrants

Badge of honour

32 Beds and bedroom

The doctor will see you now

42 Preview

Proposte, Salone del Mobile, Long Point

51 Show guide

Buying Groups’ National Flooring Show

71 Review

Stockholm, Heimtextil, MIFF, London Fabric Editor: Andrew Kidd

T: 01273 930 029 E: akidd@interiorsmonthly.co.uk

APRIL 2019

Furniture advertising (South): Tim Boden Luxury vinyl tiles, the simple route to fantastic looking flooring Visit: www.furlongflooring.co.uk

T: 01732 441 130 E: tboden@interiorsmonthly.co.uk

Furniture advertising (North): Jarrod Bird T: 01565 631 397 E: jbird@interiorsmonthly.co.uk

Carpet, flooring advertising: Joanne Paull T: 01732 441 130 E: jpaull@interiorsmonthly.co.uk

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NEWS

Upholstery duo see mixed fortunes in recent orders Upholstery groups ScS and DFS have seen their orders head in differing directions in recent months: orders have picked up at ScS but slowed at DFS. ScS has seen like for like orders grow 2.9% in the 33 weeks to 16 March compared with an increase of 1.5% in the 26 weeks to 26 January, although it has warned that second half margins will slip. ‘The group continues to deliver profitable growth whilst increasing its resilience. The board is pleased with the group's year to date trading. Our focus on providing excellent choice, value and quality for our customers, coupled with our commitment to delivering against our strategic priorities, continues to prove successful,’ says David Knight, ScS ceo. ‘The retail market continues to suffer in the midst of the uncertain economic and political environment. We therefore expect the trading environment to continue to remain challenging in the short to medium term, although the board is confident that the group is well positioned to maximise opportunities as they arise.’ Sales rose 1.2% to £159.2m in the six month period. Pre-tax profits rose from £400,000 to £500,000. In-store furniture sales dropped by 0.2% to £129.8m, in-store flooring sales rose by 1.4% to £21.6m and online sales rose 30% to 7.8m. Average upholstery sales fell 4.2% to £1,543 as it focussed on the value end of the market and increased gross margin by 0.2% to 44.9%. Average flooring sales rose by 3.1% to £697. Knight said the increased cost of providing IFC would mean second half margins would fall back to those of the first half of 2018 (44.7%). ‘This is a key part of our offering, with approximately half of our customers taking up this option, and this will therefore have an impact on orders delivered and gross margins in the second half of the year. ‘As a result, the group expects that

Interiors Monthly April 2019

DFS has seen lower orders since the turn of the year

margins in the second half of the year will be similar to those achieved in the first half of the prior year.’ DFS has warned that it has seen a drop in orders since the New Year as Brexit uncertainty deters shoppers. ‘Year on year order intake in the second half of the financial year to date has been lower than the first half. ‘Assuming no further weakening of this environment, our profit expectations for the financial year remain unchanged,’ said Tim Stacey, DFS ceo. In the 22 weeks to 30 December group sales rose by 29.1% to £422.4m, as the DFS, Sofology, Dwell and Sofa Workshop brands all saw growth. In the same period group pre-tax profits more than doubled to £14.1m. Like for like sales rose by 6.6% across the group and online sales rose by 22.6%. ‘We are pleased with the performance for the first five months of the financial year across the group, with all four of our brands achieving like-for-like

revenue growth. ‘The benefits of our investments in our online channels, delivery networks and the development of our brands help mitigate the impact of a market which we expect to remain particularly challenging in 2019 given the current political and economic uncertainty,’ Stacey said. ‘Gross profit margin for the group was diluted [from 59% to 58.7%] by the inclusion of five full months of Sofology trading compared to one month in the prior year, together with the growth in Sofa Workshop and Dwell. ‘However, we saw a steady gross margin in the DFS brand with the benefit of improved foreign exchange rates offset by product cost pressure, while group synergy benefits and average order value increases contributed to Sofology’s growing gross margin.’ Sofology saw like for like sales rise 14.2% while Dwell and Sofa Workshop saw a total sales rose of 24.3%.

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NEWS

Eve sees management clear-out after £20m loss Online mattress-in-a-box retailer Eve Sleep has seen a clearout of senior management after pre-tax losses increased to £20m and Dreams stopped selling the products. Abid Ismail, Eve chief financial officer and Felix Lobkowicz, Eve chief operating officer are to leave while Kuba Wieczorek, Eve chief brand officer is to become a part-time consultant. The company saw pre-tax losses increase by £1.3m to £20.3m in the year to 31 December 2018 while its cash fell from £26.9m to £6m. It has since raised £11.7m from shareholders alongside £900,000 worth of advertising from Channel4. Sales rose 25% to £34.8m, as it concentrated on selling to the UK, Republic of Ireland and France in July. Sales in those markets rose 35% to £29.4m. Repeat sales in those markets rose from 11% to 14% and returns fell from 10.5% to 9.3%. The company said it expected 2019’s sales to grow by 25% – with the UK and Republic of Ireland having much higher growth than France – but expected a substantial reduction on losses. It said Dreams wanted to renegotiate terms and it believed there were ‘other more profitable opportunities to be pursued instead. The impact of this step on 2019

performance is not expected to be material due to the low levels of revenue and profitability that were expected to be delivered from the arrangement.’ James Sturrock, Eve ceo said his strategy would cut losses. ‘We have made some good early progress with our rebuild strategy and have secured the funds to execute on it. As part of our pathway to profitability plan we have taken decisive action on our cost base, including a significant reduction in administrative expenses compared to 2018, along with a refocused and reduced marketing investment strategy removing inefficient activity. When combined with the expected benefits of our rebuild strategy, we anticipate a significant reduction in losses in 2019. ‘The opportunity to create a sleep wellness brand remains undiminished and I am confident that Eve's rebuild strategy, centred around a differentiated brand positioning, expanded product range and lower friction customer experience, combined with increasing brand awareness will win out over peers. ‘Our new approach focuses on sustainable growth and sets out a clear path to building a profitable business that delivers for shareholders.’

Wayfair resumes its Lorraine Kelly campaign Wayfair has resumed its marketing campaign with popular ITV host and brand ambassador Lorraine Kelly, the third consecutive year of the partnership. ‘It’s wonderful to be kicking off our third year of partnering with Lorraine Kelly, whose infectious positivity and charm continues to show shoppers across the UK how Wayfair makes it so fun and easy to find exactly what you need for any room in your home,’ said Martin Reiter, Wayfair head of Europe.

Lorraine Kelly and Angus star in the campaign

‘Lorraine’s role as brand ambassador has been a part of helping so many of

Second deal for Likewise Flooring group Likewise has made its second distribution move by agreeing to buy distributor Heatseam. The group is to pay £10m for the Dewsbury company, which also has branches in Glasgow and Daventry. Likewise will pay £7.5m upfront, £500,000 in a year’s time and two million shares in two years’ time.

Interiors Monthly April 2019

Heatseam is forecast to have a pre-tax profit of £1.6m from sales of £21m in the year to 31 March. Likewise will fund the deal by issuing up to £10m worth of shares. Adrian Laffey and James Kellett will run Heatseam once the deal is completed. ‘Consistent with our stated strategy when listing on TISE in January, the

our UK customers discover Wayfair’s affordable selection and unique product range. Channels such as our TV adverts have been instrumental in driving growth in UK brand awareness, which has quickly risen to over 60%.’ Kelly stars in two new advertisements where – with the help of her border terrier, Angus – she brings customers on a journey through Wayfair’s catalogue. The campaign will run across the UK, together with online, direct mail and social media support. acquisition of Heatseam would give Likewise scale and a distribution infrastructure to develop a meaningful floorcovering business in both the residential and commercial markets. ‘We plan further acquisitions to augment the intended organic growth in UK flooring distribution market,’ said Tony Brewer, Likewise chief executive. In February this year, Likewise paid £1m for south-east London distributor Lewis Abbott.

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NEWS

ScS fined for ‘misleading its customers for financial gain’ ScS has been fined £6,000 after admitting misleading customers over Black Friday deals, which a sheriff said was ‘a planned act by the company purposefully misleading its customers for financial gain’. Aberdeen Sheriff Court heard on 14 March that in-store POS claimed all sofas had been reduced for the Black Friday 2017 promotion at the chain’s Aberdeen store. However Aberdeen City Council Trading Standards Service had been monitoring prices for months as part of a nationwide investigation coordinated through the Society of Chief Officers of Trading Standards in Scotland. It found that three sofas had been increased in price three days before Black Friday: a La-Z-Boy Marvin three-seater sofa by £800; a La-Z-Boy Tamla three-seater sofa by £270 and an Endurance Baxter two-seater recliner by £700. ‘I do not view this as an oversight: it was a planned act by the company purposefully misleading its customers for financial gain,’ Sheriff Ian Wallace said. The company admitted the charge under the Consumer Protection from Unfair Trading Regulations 2008 of engaging

in an unfair commercial practice, which was misleading to consumers and related to the display of misleading posters throughout the store. The company had sought to rely on voucher books offering £25 off a sofa to justify its claim. ‘I am very concerned that this retailer appeared to have been ignoring the law relating to unfair trading in this manner by engaging in misleading sale practices. Such practices are unfair, not only by misleading consumers but also by placing the many local and national retailers who trade fairly at an unfair disadvantage,’ said Graeme Paton, Aberdeen City Council Trading Standards Services manager. ‘Black Friday has become a very high-profile retail event in recent years, and consumers are entitled to rely on the fact that a claimed saving is a genuine saving. ‘Officers of our Trading Standards Service will continue to monitor sales promotions, both within the home furnishings sector and beyond, including future Black Friday promotions, and will take robust action where they are shown to be misleading, including the reporting of offenders to the procurator fiscal.’

25 for Big Shots Big Shots, The Furniture Makers’ Company’s annual clay pigeon shoot fundraising event, is celebrating 25 years of raising money for the furnishing industry’s only dedicated charity in 2019, and this year’s event is set to be the largest yet. After eight years’ absence, the fundraiser is returning to Holland & Holland, Middlesex, one of the UK’s premier shooting destinations, on Wednesday 12 June. Big Shots is once again being sponsored by Furniture Village and organised by Charlie Harrison, Furniture Village

director of multichannel. In addition to the shooting competition, guests can pay to use the indoor rifle range. There will also be an auction, Big Shots is returning to Holland & Holland raffle and games. supporting our industry charity ‘Over the past 25 years so that it can encourage young Big Shots has become one of people to pursue careers in our the most popular events in the sector and help those who have industry calendar, bringing worked alongside us and fallen together friends and colleagues on hard times,’ says Harrison. from around the country to The price is £250 (plus VAT) enjoy a fun-packed day of clay for an individual shooter, £995 shooting with just a hint of for a team of four. Sponsorship friendly competition. The day opportunities are also available. never fails to entertain, while To enter, call 020 7562 8526. highlighting the importance of Small comforts The value of the UK bed market dropped by 2% to £900m in 2018, according the NBF’s latest State of Trade report. However there was some evidence of a slight increase in average prices as unit sales dropped by 4%. Direct-to-consumer sales accounted for 11% of sales compared with 4% in 2015. Brexit uncertainty caused optimism among manufacturers to drop by 10%, but almost half of NBF members said raw material prices were dropping or stable in the final quarter of the year.

Interiors Monthly April 2019

ONS follows shoppers and drops three-piece suites The Office for National Statistics has removed three-piece suites from its list of products used to measure inflation, replacing the item with sofas. In its annual update of the basket of goods and services used to measure inflation, ONS said the move better reflected shoppers’ buying patterns. ‘These are moving away from traditional three-piece suites to individual sofas and corner units.’ The furniture and household goods category, which includes flooring and housewares, makes up 5.2% of the overall basket of goods and services used to measure inflation.

NEW PRODUCTS

1 ITC, Balta’s brand for pioneering concepts in carpet creativity for the home, has launched the Ritzy Infinity Collection. Through the flexibility of digital print, Ritzy Infinity is in constant motion, following the latest trends for a world of design possibilities. It is presented in five themes across 20 designs: Botanicals, Surfaces, Rich Traces, Sundance and Moods. Tel: 0032 5662 2211 2 Inspired by the rug designs of the Turkish tribe from which it takes its name, Ushak is the latest addition to Louis de Poortere’s Antiquarian series of handdistressed rugs. Available in two designs, Turkish Delight and Suleiman Grey, it uses

Interiors Monthly April 2019

a faded colour palette with occasional remnants of rich reds, teal and ochre for a time-worn look. Visit: www.louisdepoortere.com 3 Abingdon Flooring has improved its StainFree Satin Touch collection with a new polypropylene yarn that offers an even softer and silkier feel without any trade-off in durability or stain performance. It comes in 16 new colours and 2.5m, 4m and 5m widths with a 14mm pile height, and Soft Fleece Bac for easier installation. Visit: www.abingdonflooring.co.uk 4 Cormar Carpet Company has added a new flagship range to its popular

easy-clean twist carpet collection. Primo Grande is an extra-heavyweight, bleach cleanable, twist pile carpet made from 100% Excellon polypropylene and is a mix of plains and heathers. It is available in 4m and 5m widths in 16 modern shades. Visit: www.cormarcarpets.co.uk 5 Leoline has launched Vivo Click Vinyl, its first LVT range. With a patented L2C click joint to maintain its reputation for floors that are easy to lay, Vivo has 11 wood looks and four stone effects. Featuring a textured surface for realism, the planks and tile formats come in a versatile size suitable for a broad range of rooms. Visit: www.leoline.co.uk 

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NEW PRODUCTS

6 The new Floorwise Artificial Grass collection is available in six different qualities. All use a UV-stabilised and colourfast three-colour fibre. Topping the range, Trossachs comes as a 40mm pile-height grass, with a C+D shaped yarn. The C-shape fibres helps recovery while the D-shape gives spring, for a lasting artificial grass that keeps bouncing back. Visit: www.floorwise.co.uk

7 Abingdon Flooring will unveil its concession stand concept at the Buying Groups’ National Flooring Show. The ‘shop-in-shop’ idea is designed to provide stores with a packaged carpet retail experience consisting of wall stand bays, lecterns, large format wall graphic and carpet to create an immersive experience for up to 8sqm of store space. Visit: www.abingdonflooring.co.uk 8 The 2019 edition of The Specifier’s Guide to Ceramic Tiles & Calibrated Natural Stone, which explores all the latest ceramic tile design trends and advanced installation techniques, is now available in print and online. Now in its fifth edition, The Specifier’s provides an essential specification tool for architects and designers. Visit: www.specifiersguide.co.uk 9 Offering the same intensive skills accreditation course as the Quick-Step Master Installer programme, the Academy for Excellence in Flooring’s Balterio course tests every aspect of laminate flooring installation, so that qualified installers can offer a manufacturer-backed lifetime workmanship warranty on all Balterio floors. Visit: www.quick-step-academy.co.uk 10 Balta will be at this year’s Buying Groups’ National Flooring Show with five new cut-length ranges – including Castle Combe (pictured), a classic StainSafe quality in 10 popular natural, grey and pearl tones – and will reveal details of a new roll programme. Tel: 0032 5662 2211 

Interiors Monthly April 2019

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NEW PRODUCTS

11 Team 7 has introduced a larger version of its Lui chair: Grand Lui. Grand Lui enhances the seating comfort with its armrests and nestles perfectly against your body. Lui’s characteristic folds are also displayed in Grand Lui’s armrests. Visit: www.team7-design.com 12 Martin Staud is to make its Long Point debut next month with a new showroom in Long Eaton. It will highlight its bestselling Sinfonie Plus complete bedroom offer with sliding door and hinge door wardrobes, chests of drawers and bedframes all available in wood decor finishes and stylish

Interiors Monthly April 2019

glass colours. Innovations from its Media collection will also be on show, featuring clever TV design elements concealed in drawers or mounted on the wardrobe doors. Visit: www.staudmoebel.de 13 Room to Grow is expecting a 30% increase in web traffic after refreshing its website. It has been designed to make the user journey even more simple for parents, with features including a price, colour and material filter; improved search facility; more mobile friendly layout and more prominent blog. Visit: www.roomtogrow.co.uk

14 Presented for the first time at the 1936 Copenhagen Cabinetmakers’ Guild Furniture Exhibition, Frits Henningsen’s Coupé sofa is now becoming part of Carl Hansen & Søn’s collection of classic furniture pieces. Visit: www.carlhansen.com 15 Désirée’s Filo, designed by Marc Sadler, brings together in perfect harmony the weightless weave of its slim welded wires and the strength of the steel. The armchair and coffee table are available in polished steel or black or white painted steel. Visit: www.gruppoeuromobil.com

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SERVICE

Richard Renouf

The four rules What could possibly go wrong? If I tried to list all the different furniture and flooring products and the potential issues that could arise it would make a very thick book, but it’s possible to summarise every conceivable issue into just four categories. If I’m being pushed by a customer, contractor or supplier when I carry out an inspection, that’s what I’ll say: it could be one of four things… well, maybe five – because there might be nothing wrong at all. It does happen, but fortunately not very often. Usually the consumer has been told there isn’t a problem but won’t accept this from the supplier, so I’m asked to inspect in the hope that I’ll confirm this and give the customer reassurance. But this is a small

proportion of the claims I deal with. If there is something wrong, the first possibility is that it’s a fault with the product. Line faults on a carpet, a printing fault on laminate flooring or vinyl, short grain on a structural part of a chair or a finishing fault on a kitchen cabinet. These things (and more) do slip through the quality control net of even the best manufacturers. Fortunately most are dealt with quickly and effectively without the need for outside intervention. Just occasionally, however, the problem is not spotted by the installer or the customer at the time of delivery and that can lead to a dispute. The problem could be due to the way the product was assembled or installed. This is probably the biggest cause

of disagreement between a consumer and a supplier. Many installers are self-employed and paid by the consumer, even if the retailer introduces them to the consumer. When the installation is not done correctly the retailer wants to defend themselves and passes the blame to the installer. The installer has done the best job they know and so cannot accept they might be responsible for the problem. If the product needs replacing because of the installer’s work, this encourages the installer to dig a deeper trench as the cost of rectifying the issue could be much greater than the price paid for the work. Then again, the problem could be because the product was mis-sold. Some years ago a well-known retailer’s adverts featured happy families cuddling large dogs on their sofas, but the same retailer rejected many complaints due to ‘pet damage’. Three other cases from different retailers – one of which made it to BBC’s Watchdog – were the result of customers being told they were overweight. In each case the customer had bought the furniture in the shop and the salespeople had not considered whether the furniture they were selling was suitable. Finally, there are consumers who misuse or neglect what they buy. They assume a floor or suite can be cleaned in any way they like (or not at all), rather than considering the care instructions. Or that it’s fine for the bed to be used as a trampoline. The resulting problems are their responsibility. Visit: www.richard-renouf.com

Installation issues can cause problems

Interiors Monthly April 2019

Richard Renouf is an independent furnishings consultant

RECRUITMENT If you are looking to recruit staff for your furniture and flooring stores... then INTERIORS MONTHLY offers a great package! Our online package is just, ÂŁ175. Your advert will appear in our jobs section on the website until the position is filled, or you ask us to remove. Our weekly newsletter, which is mailed every Thursday to 12,500+ industry professionals, also includes a list of these latest jobs. If you have both online and quarter page recruitment advert in our magazine, the cost will only be ÂŁ250! Costs for larger recruitment adverts are available upon request.

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AWARDS

Once again in the Interiors Monthly Awards, we want you to tell us which retailers, manufacturers and suppliers are the best in the interiors industry. As ever, the criteria to base your vote on is entirely up to you. Fax the completed entry form to 01732 362 919, or download a copy from www.interiorsmonthly.co.uk, email akidd@interiorsmonthly. co.uk or complete the email questionnaire we’ll send you. As well as having your say, casting your vote gives you the chance to win a superb hamper from Fortnum & Mason. Voting closes on 28 June. Here’s a reminder of the winners of the 2018 awards. Best Furniture Retailer (1-3 stores): Fishpools Best Flooring Retailer (1-3 stores): Floor Coverings Best Furniture Retailer (4 plus stores): Dreams Best Flooring Retailer (4 plus stores): SCS Best Online Retailer: Loaf Best UK Furniture Manufacturer: Whitemeadow Best UK Flooring Manufacturer: Furlong Flooring Best Overseas Furniture Manufacturer: Wiemann Best Overseas Flooring Manufacturer: Balta Best Furniture Buying Group: AIS Best Flooring Buying Group: SMG Best Bed Manufacturer (Upmarket): Harrison Spinks Best Bed Manufacturer (Mid-Market): Sealy Best Bed Manufacturer (Value): Breasley Best Carpet Manufacturer: Cormar Best Bed Manufacturer (Adjustable): Furmanac Best Rug Supplier: Think Rugs Best Bedroom Manufacturer: Nolte Best Laminate Manufacturer: Quick-Step Best Dining Room Manufacturer: Willis & Gambier Best Solid/Engineered Wood Manufacturer: Woodpecker Flooring Best Living Room Manufacturer: Rowico UK Best Underlay Manufacturer: Ball & Young Best Fabric Upholstery Manufacturer (Luxury): Ashley Manor Best Fabric Upholstery Manufacturer: Westbridge Best Vinyl Manufacturer: IVC Best Leather Upholstery Manufacturer (Luxury): Ekornes Best Leather Upholstery Manufacturer: La-Z-Boy UK Best LVT Manufacturer: Karndean Design Flooring Best Recliner Manufacturer: himolla Best Accessory Supplier: Gallery Direct Best Flooring Accessory Supplier: Interfloor Best Children's Furniture Manufacturer: Steens

Interiors Monthly April 2019

Best Flatpack Furniture Manufacturer: Furniture to Go Best Home Entertainment Supplier: UK-CF Best Fabric/Soft Furnishings Manufacturer: Sanderson Best Mattress Protection Provider: Protect-A-Bed Best Lighting Manufacturer: Elstead Lighting Best Furniture Wholesaler: Julian Bowen Best Flooring Wholesaler: Mercado Best Customer Service (Furniture): Julian Bowen Best Customer Service (Flooring): Associated Weavers Best Business Support (Furniture): Greenwood Retail Best Business Support (Flooring): Flooring One Best Marketing Support (Furniture): Silentnight Best Marketing Support (Flooring): The Metro Group Best Software Supplier: Retail Systems Best Furniture Exhibition: January Furniture Show Best Flooring Exhibition: The Flooring Show Best Product Protection Provider: Guardsman Best Warranty Provider: Castelan Group Best New Supplier: The Great Chair Company Best Furniture Website: Parker Knoll Best Flooring Website: Moduleo Innovation of the Year (Furniture): National Bed Federation – Due Diligence Testing Innovation of the Year (Flooring): Unilin – Rigid LVT EDITOR’S CHOICE Product of the Year (Furniture): Natuzzi – Furrow Product of the Year (Flooring): Beauflor – Skyline Digitally Printed Vinyl Flooring Brand 2018: Lifestyle Floors Sustainability (Furniture): Hypnos Sustainability (Flooring): Carpet Recycling UK Outstanding Performance (Furniture): Calligaris Outstanding Performance (Flooring): Victoria

AWARDS

Going for gold RETAILERS TO COMPLETE ONLY Best Customer Service (Furniture) Best UK Furniture Manufacturer Best Overseas Furniture Manufacturer Best Furniture Buying Group Best Accessory Supplier Best Lighting Manufacturer Best Mattress Protection Provider Best Bed Manufacturer (Upmarket) Best Bed Manufacturer (Mid-market) Best Bed Manufacturer (Value) Best Bedroom Manufacturer Best Dining Room Manufacturer Best Living Room Manufacturer Best Children's Furniture Manufacturer Best Fabric Upholstery Manufacturer Best Luxury Fabric Upholstery Manufacturer Best Leather Upholstery Manufacturer Best Luxury Leather Upholstery Manufacturer Best Flatpack Furniture Manufacturer

Best Solid/Engineered Wood Manufacturer Best Underlay Manufacturer Best Flooring Accessory Supplier Best Vinyl Manufacturer Best Luxury Vinyl Supplier Best Flooring Exhibition Best Flooring Website Best Flooring Wholesaler Best Software Supplier Best Finance Provider Best Business Support (Flooring) Best Business Support (Furniture) Best Marketing Support Innovation of the Year Best Recliner Manufacturer Best Home Entertainment Supplier Best Warranty Provider Best Product Protection Provider Best New Supplier Product of the Year

Best Furniture Wholesaler Best Fabric/Soft Furnishings Manufacturer

SUPPLIERS TO COMPLETE ONLY Best Flooring Retailer (1-3 stores)

Best Furniture Exhibition Best Flooring Retailer (4+ stores) Best Furniture Website Best Furniture Retailer (1-3 stores) Best Customer Service (Flooring) Best Furniture Retailer (4+ stores) Best UK Flooring Manufacturer Best Online Retailer Best Overseas Flooring Manufacturer Best Flooring Buying Group Best Carpet Manufacturer Best Rug Supplier Best Laminate Manufacturer

Please fax your completed form to 01732 362 919 or email your nominations to: akidd@interiorsmonthly.co.uk Name:....................................................................................................................................................... Company:............................................................................................................................................. Position:................................................................................................................................................. Tel:..................................................... Email:.........................................................................................

www.interiorsmonthly.co.uk

PROTECTION

Stop the scratches

Stroolmount offers a variety of protection products

Stroolmount has been helping to protect flooring and furniture for more than a decade How do your protect your investment and prevent thousands of pounds in insurance claims when things go wrong? That’s the dilemma faced by retailers, manufacturers, architects, designers, hotel refurbishers, shopfitters and the hospitality trade. Stroolmount offers cost-effective solutions from as little as 1p. The family-run specialist company has been helping to protect flooring and furniture for more than a decade. ‘It makes sense to spend a few pence protecting flooring and furniture and creating genuine customer goodwill. We’ve saved companies thousands in costly repairs, replacements and insurance claims, not to mention hikes in their premiums for next time,’ says Gill Finch, Stroolmount md. ‘To me it’s a no-brainer. Putting furniture on a floor without protection is like leaving out a lottery card: sooner

Interiors Monthly April 2019

or later it’s going to get scratched.’ Stroolmount has an updated website reflecting its new Protect and Care product range, packaging and POS displays. ‘The heart symbolises our passionate commitment to providing superior products to keep flooring and furniture looking their best: our 5mm felt is thicker and has a stronger adhesive than most.’ Caring means going out of their way to solve customers’ problems. When people struggled to clean around heavyweight recliners, Stroolmount developed special Furni-Glide glides that easily slide recliners across carpet. When a hotel’s cleaners couldn’t move the heavy bedside cabinets, the hotel asked Stroolmount for help. ‘We developed height-adjustable glides allowing them to both move the furniture easily and protect the uneven floor,’ says Finch. Stroolmount’s specialist solutions help the trade as well as helping customers

when cleaning, decorating or rearranging rooms. Its self-adhesive felt cushions the impact between furniture and flooring to prevent scratching. Its Quickclick glides, Furni-Glides and Move It pads mean heavy furniture moves smoothly across hard floors and carpets without fibre friction or flawing the joints as they lurch to one side. Visit: www.stroolmount.co.uk

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05/12/2018 12:23

PROTECTION Castelan has more than 2,000 Trustpilot reviews

Hat trick

Shoppers have praised the company’s repair technicians

Castelan has three key goals when dealing with consumers ‘It’s not always possible to keep all of the customers happy all of the time but with more than 2,000 reviews on the Trustpilot website we believe our rating of “Great” is justified,’ says Martin Napper, Castelan Group ceo. ‘Our mission statement is “to provide world class customer care and innovative tailored solutions in the product protection and insurance industry” and everything we do is focused on that goal. With this in mind, it is always pleasing to see comments from customers.’ ‘Very easy online claim. Fast decision and able to book appointment online. Friendly repair man turned up on time and did the repair quickly and to a high standard. Couldn’t ask for anything more,’ says S Nicholas. ‘The engineer was very helpful and dealt with the repair very efficiently. He kept me informed throughout the work as to the problem and what repair was needed. One hour time slot was great so I could plan the rest of my day. All round great service,’ says Mrs B of Manchester. Castelan strives to ensure that it is clear at the point of sale what the customer is buying, that it is as easy as possible for the customer to make a claim and that, when a visit is required, the attending technician delivers on the service expected. As the regulatory landscape moves towards focusing on the value insurance products offer the

Interiors Monthly April 2019

customer, Napper believes these three key areas will become even more important, and the company is working with its clients to ensure all are jointly ready to meet those requirements. ‘In the future, the value offered by insurance products will become a matter of public knowledge as the regulators seek to ensure greater protection for the consumer, so it is ever more important to be working with a trusted partner in the product protection arena,’ he says. In support of its insured schemes, Castelan continues to offer its comprehensive range of care kits and

products for leather, fabric, dining furniture, beds and carpets. The quality and performance of these products is key to complementing and enhancing the sale of the insured protection plans and, once again, Castelan is trusted to source and supply these to leading names in the retail, fashion and automotive sectors. ‘We continue to be fully committed to delivering a range of products and plans to the furniture industry and beyond that mean we are the trusted partner of choice,’ adds Napper. Visit: www.castelangroup.com

A wide range of care kits is on offer

PROTECTION Guardsman wants to enable its partners to concentrate on serving customers

Training investment Guardsman is taking the stress out of compliance

2018 was a challenging year for the insurance sector, with the long-awaited introduction of the General Data Protection Regulation (GDPR) and the Insurance Distribution Directive (IDD). This new legislation adds even more complexity to an already heavily regulated industry – but furniture protection plan provider Guardsman has developed a raft of support to help retailers navigate their way through the sea of regulation when selling Guardsman plans. Guardsman has a well-established e-learning programme which retail partners’ sales staff are required to complete as part of the induction process. The programme has been developed in-house and is regularly updated to include new legislation – most recently around best practice in data handling and the introduction of Insurance Product Information Documents. ‘The e-learning software we use enables us to make quick updates and roll out those updates immediately. All retail sales staff are enrolled on our training programme with unique logins, and this allows us to monitor completion rates and be confident that our partners are selling compliantly. In addition, our team of account managers are always on hand to provide face-to-face training as soon as sales staff hit the shop floor,’ says Kate Way,

Interiors Monthly April 2019

Guardsman trade marketing executive. ‘The third element of support we offer is around online selling. Our marketing team can provide advice and support to retail partners by reviewing their websites and ensuring they are selling compliantly.’ Guardsman is also investing in a new internal learning and development programme for its own staff, called Guardsman Academy. ‘We want to invest in our people so that we can attract the very best talent. Part of this process is making sure all our staff are properly trained in areas such as customer

service, sales, compliance and data protection. Guardsman Academy allows us to formalise this training and demonstrate our adherence to the Continuing Professional Development requirements set out in the IDD,’ says Phil Griffin, Guardsman md. ‘Investing in training is a priority for us. It enables us to take the hassle and stress away from our partners, allowing them to concentrate on their customer service proposition and sales growth,’ adds David Evans, Guardsman sales director. Guardsman, tel: 01235 444 700

An e-learning programme is available to retail partners

Flexible Furniture Protection Plans to give customers peace of mind and drive profits

Professional grade furniture care products to enhance your customer proposition

Expert furniture repair service for showroom models and warranty claims

Service Excellence â&#x20AC;˘ Regulatory Compliance â&#x20AC;˘ Sales Growth AIS directoryV2.indd 1

17/12/2018 15:13:51

PROTECTION Mattressgard has seen major growth

Protection plans remain at the core of the business

Speedy Quick product development is key for Staingard The market for insured care plans and the associated protection products has evolved enormously over the past 20 years. ‘It is Staingard’s flexibility and innovation that has propelled it to the lead the way. Having the ability to change is one thing, but having the desire and drive to do so is another,’ says Paul Aiston, Staingard md. The company continues to innovate and is constantly introducing new products and service developments. ‘The product range offered by Staingard is the most comprehensive on the market and the commitment and flexibility that are an integral part of the company culture ensures that the time taken from idea to market is short,’ says Aiston. Staingard has the largest field sales team in its sector and this means that customer contact is never compromised. ‘We work very closely with all our retail partners through our field sales

The Gliptone brand has been reintroduced

Interiors Monthly April 2019

team and are constantly working to provide them with additional ways of increasing margins and improving customer service. Furniture is in our blood. We have the most experienced team in our sector, and that is reflected in the enduring partnerships we have forged since we started the business in 2006’. Leather care and repair products have been at the heart of Staingard’s ‘Complete Protect and Care’ philosophy and the re-introduction of Gliptone Leather Care products has been welcomed by retailers. Staingard has invested heavily in the past year in the equipment and infrastructure to offer retailers and technicians the best support for their businesses including upgrading the

Scuffmaster and Flexicote brands to provide a superior leather colour-matching service. ‘The range of products marketed under the Mattressgard branding has seen major growth in the last year and proposed new products include enhanced cooling products and other bedding accessories, adding great value to an already superb commercial proposition. Mattressgard is now the clear market leader,’ says Aiston. ‘The range of Floorgard furniture and flooring protection products continues to gain traction in retail stores, with some big name retailers now offering these products and providing great service to their customers alongside increased transaction values and margins.’ Visit: www.staingard.co.uk

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ROYAL WARRANTS

Mark of recognition Royal Warrants can be traced back to medieval times A Royal Warrant of Appointment is a mark of recognition of those who have supplied goods or services to the households of the Queen, Duke of Edinburgh or Prince of Wales for at least five years, and who have an ongoing trading arrangement. The Monarch decides who may grant Royal Warrants. These are known as the Grantors: the Queen, Duke of Edinburgh and Prince of Wales. The Royal Warrant is the document that appoints the company in its trading capacity, and is granted to a named individual, known as the Grantee. The Royal Warrant gives the Grantee permission, and responsibility, for the display of the relevant Royal Arms in connection with the business.

Today there are about 800 Royal Warrant holders representing a huge cross-section of trade and industry, from individual craftspeople to global multi-nationals. They are united by a commitment to the highest standards of service, quality and excellence. Companies can apply for a Royal Warrant after they have supplied the households of the Queen, Duke of Edinburgh or Prince of Wales with goods or services for at least five years out of seven (to include during the 12 months before applying). Royal Warrants are not granted for professional services – to bankers, brokers or agents, solicitors, employment agencies, training providers, veterinary services, government agencies for

Dorma (top), John Lewis (right) and Hypnos are among the Royal Warrant holders

Interiors Monthly April 2019

example – or to newspapers, magazines, journals or periodicals. Royal Warrants are granted for up to five years and only to companies that provide goods or services to the royal household. The history of the Royal Warrant can be traced back to medieval times, when competition for royal favour was intense and the monarch had the pick of the country's best tradespeople. By the 15th century, the Lord Chamberlain, as head of the royal household, formally appointed tradespeople with a Royal Warrant of Appointment – a practice that continues to this day. In the 18th century, Royal tradesmen began displaying the Royal Arms on their premises and stationery. In 1990 the Royal Warrant Holders Association, which represents the warrant holders and polices how the Royal Arms are used, set up the Queen Elizabeth Scholarship Trust to mark its 150th anniversary, and in 2017 the Prince of Wales became patron of QEST. QEST funds the education of talented craftspeople through traditional college courses, apprenticeships and one-on-one training with master artisans. Since it was founded in 1990, the Trust has awarded in excess of £4m to over 500 gifted individuals, of whom over 90% are still practising their craft professionally. Visit: www.royalwarrant.org

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ROYAL WARRANTS

Hypnos is known for outstanding design

A special trust

Hypnos holds a Royal Warrant from the Queen

Hypnos has held a Royal Warrant for 90 years British bed manufacturer Hypnos has been crafting bespoke, made-to-measure mattresses and beds for the finest homes and hotels around the world for more than 100 years. The award-winning business has been the proud holder of a Royal Warrant since 1929 under the Keen family, who still run the business to this day. With the Royal Warrant firmly entrenched in the history and at the heart of the business, it’s no surprise the company regards it as a symbol of quality. ‘We’re incredibly proud of our Royal Warrant status. Having one is not just a mark of excellence and superior quality, it’s a way of life for us and something to be trusted. It’s for this reason retailers can feel confident that if they’re stocking a

product with a Royal Warrant in their store, they’re getting something that’s altogether special,’ says James Keen, Hypnos md. ‘In order to receive or hold on to this prestigious accolade, a company must demonstrate the outstanding quality of its products and commitment to sustainability but also have served the Queen for at least five out of seven years prior to application. ‘Hypnos is proud to be the only bed maker to actively supply all Royal residences including Buckingham Palace, Windsor Castle and St James’ Palace. In addition Hypnos is also commissioned to re-upholster antique furniture for the Royal State Rooms from time to time, using respected and traditional

On occasion the company is commissioned to re-upholster furniture for the Royal State Rooms

Interiors Monthly April 2019

upholstery techniques to care for these timeless pieces.’ A Royal Warrant from the Queen provides the company with a symbol for exceptional quality and reinforces its reputation for the very best of British design. So whether Hypnos is making a bespoke bed for one of the palaces or giving the Royal household advice on the importance of sleep and its impact on health and wellbeing, it ensures the company is producing beds to the highest standards. This means retailers can be confident they’re providing their customers with a luxury, well-made bed that will stand the test of time. ‘Our skilled craftsmen use their experience and traditional, time-honoured skills passed down from generation to generation to create exceptional furniture. Every bed is created from natural and sustainable materials such as wool, which is ideal for regulating body temperature during sleep. We also use FSC or PEFC certified timbers been sourced from managed forests,’ says Keen. ‘Our wider sustainability and responsible approach is emphasised by becoming the first carbon neutral bed maker in the world and the only bed maker to hold this status for eight years, achieving FSC certified company status, passing the Sedex Ethical Trading Audit and creating a lean, green manufacturing culture. Furthermore, each bed is recyclable, meaning 100% landfill avoidance.’ Visit: www.hypnosbeds.com

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BEDS AND BEDROOM

Strictly sleeping

Natural Wool Collection

Sleepeezee secures tie-up with broadcaster Sleepeezee is partnering with British doctor, TV presenter, Strictly Come Dancing star, Singh worked for Sleepeezee author and columnist before becoming a doctor Dr Ranj Singh. Not only did Singh work for Sleepeezee as a tufter before starting his career as a doctor, but he’s also dedicated to fighting the ever-growing sleep crisis in the UK. Sleep is one of the most overlooked components to our health and wellbeing, affecting our performance in day-to-day activities. Sleepeezee will be working together with Singh to communicate to consumers the importance of sleep, offering tips and advice through monthly blogs, social media and by personal appearances. He will also be endorsing particular Sleepeezee products throughout the partnership, communicating the benefits

of each in order to help consumers find their perfect mattress. Sleepeezee will be creating assets for the endorsed products that retailers will be able to use online and in store. Further strengthening Sleepeezee’s products, its PocketGel Poise recently won a Good Housekeeping Approved

award. ‘Our GHI testers felt this mattress provided just the right balance between comfort and support, no matter what their sleeping position. The cooling gel layer effectively regulates body temperature, enabling a good, restful night’s sleep,’ it says. Visit: www.sleepeezee.com

Pure

Interiors Monthly April 2019

BEDS AND BEDROOM

Fast frame

The Great Chair Company has expanded into upholstered bed frames

The Great Chair Company has expanded its offer into upholstered bed frames. ‘There is huge demand for a fast track, simple service supplier,’ says Mark Symes, The Great Chair Company commercial director. ‘Our business foundation is all about being in stock and delivery within 24-72 hours depending on where you are in the UK or Republic of Ireland, so to extend that simple offer to upholstered bed frames was a logical progression. ‘In just a few months we have grown our bed business from zero to more than 700 floor placements and that’s growing rapidly. The key is our ability to manufacture private label fabrics for the larger group customers and maintain an exclusive prestige collection for independent retailers. We are constantly told by our customers that the quality of our product, the outstanding price

points and the simple minimum order of just one unit delivered super-fast is so

compelling and a huge commercial win.’ Visit: www.thegreatchaircompany.com

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Interiors Monthly April 2019 £265 Alderley

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SAFETY

Be prepared

PAS 7100 impacts on all non-food businesses

Last year the BEIS Office for Product Safety and Standards launched PAS 7100, covering consumer product safety-related recalls and other Tristine Hargreaves, National Bed Federation corrective actions. technical expert It is vital for anyone selling or making non-food products to the general public to know about: be you a retailer, e-tailer, manufacturer, distributor, importer or any combination of these, and you need to have a product safety plan in place. Companies are obliged, under the General Product Safety Regulations, to place only a safe product on the market. These regulations offer guidance and a framework on how to assess product safety and what you must consider when making your safety assessments. Failure to comply can lead to prosecution, imprisonment or both. Once an item has actually gone on sale, the regulations also require you to continue to monitor and measure the safety of the product, taking into account customer feedback: returns information, safety complaints and surveillance

testing, for example. But what happens when the feedback, monitoring and measuring shows there is a problem or potential problem? What do you do then? ‘Enter PAS 7100. The code of practice requires advance planning for corrective actions and gives guidance on how to prepare a product safety incident plan (PSIP) to deliver an effective recall or other corrective action in the event it is ever required,’ says Tristine Hargreaves, National Bed Federation technical expert. ‘In short, every business needs to be prepared for dealing with potential safety issues and how a retailer plans that may differ from how a manufacturer would handle it. What matters is that you are fully prepared and can demonstrate you would be able to do so. ‘Otherwise, when faced with a situation where a safety-related issue has arisen with a product already for sale on the market, it could be easy to panic and take the wrong course of action – or miss vital key actions that should be have been taken with immediate effect.’ A structured plan or procedure will set out responsibilities and actions, stating who should be doing what and within what timeframe. PAS 7100 delivers a framework on how

Safety must be monitored even after a product has gone on sale

to create a plan of action and what should be considered. It is essential that senior management within a business are committed to its development and operation, with regular reviews of both the plan and its effectiveness. ‘When developing the PSIP, input needs to be sought from several departments within a business. It is not simply a “QA” document. Several departments can have an influence on the overall safety of a product. There are several reasons why a product can become unsafe. It could simply be that a minor change, made with good intentions, has created a different problem or risk. So all departments need to be aware of how their actions could influence the outcome of the safety of the product,’ says Hargreaves. ‘It is also advisable to be prepared for the amount of work involved in handling an incident when it occurs, as there are many points to consider. These include conducting an investigation; potential quarantining of stock or recalling the product; tracing the product to the consumer; considering how to contact the consumer (do you need to place an advert in the press; do you need to notify trading standards?); managing customer expectations… the list goes on. ‘I would encourage businesses to seek assistance, where needed, to develop their PSIP. PAS 7100 also encourages businesses to consult their relevant market surveillance authority (through their trading standards primary authority where applicable) who also have a role in supporting business in the preparation of their PSIP.’ So where does product safety start and end? The honest answer – it doesn’t! It is an ongoing process of preparing to place only a safe product on the market, monitoring it while on sale, ensuring it continues to be safe, and having a PSIP in place to manage any safety issues that may occur. Visit: www.gov.uk/government/ organisations/office-for-product-safetyand-standards

www.interiorsmonthly.co.uk

SAFETY

The whole mattress testing facility

Chair testing

Test success

Geoff Bindley (right), SATRA furniture business manager with Johnny Worthington, SATRA senior team leader

SATRA is celebrating 21 years of furniture testing

SATRA celebrates its centenary this year after being founded to help the Northamptonshire footwear industry. It has since become a recognised and respected name for product research and testing in supply chains throughout the world. The organisation introduced furniture testing to its broad offering of technical services 21 years ago, since many of the test mechanisms developed for the footwear and chemical testing sectors during SATRA’s long history can, and have been, applied to furniture. ‘We are continuing to invest in growing the team as the furniture and floorcoverings department shows increased growth in testing work as well as flammability testing for both the domestic and contract markets,’ says Geoff Bindley, SATRA furniture business manager. ‘As well as meeting new and potential customers our focus in 2019 will be to

Bunk bed testing

Interiors Monthly April 2019

work with our current customers to introduce the SATRA Diamond Product Certification programme. It is designed to be a mark of quality for suppliers and manufacturers who want to show that their products and components exhibit superior quality and performance.’ SATRA gives a number of flammability and furniture safety seminars throughout the year, with the next scheduled for 30 May, 29 August and 14 November. These cover the requirements necessary for manufacturers, suppliers and contractors to comply with the current Furniture and Furnishings (Fire Safety) Regulations and offer customers attending the chance to ask specific questions relating to their own products. The furniture safety seminar on 6 June includes information on the complex REACH legislation regarding restricted substances requirements. The flammability seminars are particularly beneficial for overseas companies bringing furniture items into the UK. SATRA has an extensive modern test facility at its headquarters in Kettering with a dedicated flammability laboratory for heat and flame testing including whole mattress testing. There is also a comprehensive chemical laboratory for restricted substances evaluation and laboratories to assess the damage caused by impact, heat and stains on

veneers, granite and glass. All laboratories are UKAS accredited to ISO 17025. The chemical laboratory at SATRA receives a wide range of requests and could, for example, include a requirement to test the paint used in nursery furniture to guarantee safe use for children, or to analyse a leather chair or sofa for the presence of chromium-6 (a bi-product of the tanning process that can cause skin irritations). SATRA experienced increased demand for chemical testing after the introduction of the REACH EU regulation in 2006. SATRA can also offer fabric and leather technical experts for the assessment of upholstery flexibility, resistance to abrasion and colourfast properties. ‘With SATRA’s great heritage and wealth of knowledge in testing and certification under one roof, we can help customers with a wide range of physical testing and produce test reports that are respected and recognised. This is very important because the modern consumer expects products to be fit for purpose. ‘This is a very exciting time in furniture and floorcoverings testing and certification at SATRA, as there is potential in the whole market. We have a very helpful and experienced team, and we look forward to many more years of success,’ he says. Visit: www.satra.com

hex advert v1.qxp_Layout 1 11/02/2019 12:06 Page 1

Furniture testing and certification SATRA is an international centre of excellence for product testing, training, consultancy and innovation celebrating 100 years in business and 21 years of furniture testing. Working to ISO 17025 and offering expert technical advice on UK and European standards, SATRA is the premier technical partner for suppliers, manufacturers and retailers of furniture. SATRA Diamond Product Certification available for products that meet extra quality standards.

www.satra.com furniture@satra.com Tel: +44 (0)1536 410 000

UPHOLSTERY

Pagoda in Nola Espresso

Trigano in Deluxe Sienna

Be progressive Alpha Designs has four new stories At the January Furniture Show, Alpha Designs proved its credentials as a progressive UK upholstery manufacturer at the forefront of design and fabrics. From its stand in Hall 1, Alpha Designs presented its new Spring 2019 ranges: Nido, Trigano and Riposo, to customers old and new. It also unveiled a new velvet fabric treatment on the established Pagoda collection. These new ranges, which were designed and developed together with one of the industry’s leading furniture designers, look set to fuel Alpha Design’s momentum in the marketplace. Building on the company’s existing offer, these additions significantly broaden the breath of styles available from Alpha Designs. Coupled with the company’s can-do attitude and total flexibility on fabrics across all models, Alpha Design’s proposition is proving an enticing one for a growing number of retailers. Alpha Designs, tel: 01902 492 937 Right: Riposo in Evita Green

Interiors Monthly April 2019

Nido in Deluxe Wood with Deluxe Charcoal piping

ALPHA D E S I G N S Elegant upholstery, handmade in the UK by a family company with passion, dedication and care

Nido Pillow Back

Nido Trad Back

ALPHA DESIGNS UPHOLSTERY LIMITED T: 01902 492937 F: 01902 493700 E: sales@alpha-designs.co.uk Unit 1, Stag Industrial Estate, Oxford Street, Bilston, Wolverhampton WV14 7HZ

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Proposte, 15-17 April, Cernobbio, Lake Como

PREVIEW

Going global

The annual dinner at Villa Erba

This year’s show will be its most international ‘This year we have changed the calendar of the fair so that by opening from Monday 15th to Wednesday 17th April it will take up the baton from Salone del Mobile. I hope our idea of setting them close together will make it easier for our visitors by making these two important events available on one single trip.

‘Villa Erba will host 85 businesses this year, 33 of which are Italian and 52 from abroad. This is an undeniable indication of how highly esteemed Proposte is throughout the world,’ says Massimo Mosiello, Proposte director. ‘Proposte is a global preview of textile quality, and its search for excellence

The search for excellence

Interiors Monthly April 2019

among important textile manufacturers worldwide proceeds in 2019 with nine new admissions, namely two Turkish businesses: Akarca and Evimteks; three British businesses: David Walters Fabrics, Mallalieus of Delph and Stead McAlpin; one Spanish business: Naturtex; two  German businesses: Gustav

85 businesses will be attending

14 - 15 May 2019

CARPETS & FLOORINGS

select collection

FREE

ENTRY

•

FREE

REFRESHMENTS

•

FREE

LUNCH

•

FREE

ONSITE

PARKING

Cranmore Park Exhibition Centre Cranmore Avenue, Shirley, Solihull, West Midlands B90 4LF

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BEDS PREVIEW AND BEDROOM

Feature Head size/colour to suit

The 2018 show’s entrance

Standfirst style standfirst Most retailers agree that staff nd development is critical to business success

Gerster and Rahmig & Partner, and for the first time ever at Proposte, one Indian business: GM Syntex. ‘Once again, but more significantly so this year, the new galleries from abroad are proof that excellence in the world of furnishing fabrics comes from all continents and that quality and value are not just a question of nationality but also of substance, reliability, efficiency and creativity. ‘With each new edition, Proposte is becoming more and more an international event, a vital showcase for high-end fabric and curtain manufacturers

from all over the world,’ says Mosiello. For the fifth year running the parallel exhibition International Observatory will be held on the same days as Proposte. The participating firms, all non-Italian,

will exhibit in venues close to Villa Erba: Sheraton Lake Como Hotel, Spazio Como and CernobbioShed. Visit: www.propostefair.it www.internationalobservatory.com

EXHIBITORS Akarca; Albert Guegain & Fils; Algemene; Alois Tessitura Serica; Hijos de Antonio Ferre; Tex Athenea; Aznar Textil; B&T Textilia; Baumann Dekor; Bayart Vanoutryve; Boselli & C; BruvatexSagaert & Speyer; Casalegno Tendaggi; Mario Cavelli; Clerici Tessuto & C; Crevin: Danzo Divisione Arredo; David Walters Fabrics; Delius; Deltracon; De Negri; D’Etoffe; Dina-Vanelli Tekstil; Manifattura Tessile Di Nole; Edinburgh Weavers; Evimteks; Fibertex; Fiorete; Francisco Jover; Froca; Gemini Padana; Giber; GM Syntex; Güleser; Gustav Gerster; Haezebrouck; Hield; Imatex; The Isle Mill; JB Martin; Lemaitre Demeestere; Libecol Lodetex; Mallalieus of Delph; Marteks Difference; Martinelli Ginetto;

Interiors Monthly April July 2018 2019

Molteni Vincenzo Tessitura Jacquard; Monti Napoleone; MTL; Munzert; Muvantex Bekaert; MYB Textiles; Naturtex Home Deco; Nelen & Delbeke; Neutex Home Deco; Parà; Penelope Dokuma; PIF; Pozzi Arturo; Prosetex; Rahmig & Partner; Ratti; Raymakers; Redaelli Velluti; Rossini Della Quercia; Seteria Bianchi; Sirio Tendaggi; Spinelli Vincenzo; Standfast & Barracks; Stead McAlpin; Engelbert Stieger; Manifatture Toscane Ta-Bru; Ter Molst International; Texao; Texital; Texnova; Thistle Mills; Tissus D’Avesnieres; Torri Lana 1885; Weverij Van Neder; Verbatex; Verstraete & Verbauwede Fabrics; Viganò; Wintex; Yutes Natural Fabrics.

NEW MAY & NOVA Two fantastic new collections from Furniture To Go The new May and Nova collections are the perfect way to broaden your furniture offering. Both ranges are styled in a modern, linear design which offers top-notch practicality and appeals to the masses. Available in an impressive selection of attractive, durable ﬁnishes including classic white and black options - all kept in stock ready for next day delivery! - See all the news on www.furniture-to-go.co.uk

NOVA

All Nova cabinets and chests feature a modern handle-less drawer solution for a clean, linear design. Available in Dark Walnut, Oak, Trufﬂe Oak and White ﬁnishes.

MAY

The sleek design of the May collection creates a perfect balance between and useful function to create a bold, uniform look. Available in White, Black, Grey ans Dark Walnut ﬁnishes.

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Milan Design Week, 9-14 April, Milan

PREVIEW

Part of Fuorisalone, Nodus’ debuts include the Sinking Circles rug

Centre stage

Angelo Cappellini’s latest dining table features inlaid motifs that create a three-dimensional effect

The design world is again flocking to Milan, for Salone at Rho and hundreds of events across the city. Here are some highlights. Visit: www.salonemilano.it and https://fuorisalone.it

Formitalia’s Giulia sofa has a satin champagne gold finished metal frame

Borzalino’s Ayton has a leather upholstered frame inspired by Nordic design of the 1950s

Tonino Lamborghini Casa’s debuts include the Sarthe sofa, Victoria chairs, Tau table and Alpha One lamps

Interiors Monthly April 2019

PREVIEW Smania’s Killian upholstery is part of the Shelter collection

Aston Martin’s V263 armchair combines two curved elements for a minimal look

Molteni&C’s introductions include the modular Gregor upholstery, by Vincent Van Duysen

Illulian’s Kintsugi rug is inspired by the Japanese art of repairing items by introducing gold or previous metals that highlight the breaks

Oluce is among the exhibitors at Euroluce, with its Ilo pendant lamp

MisuraEmme will celebrate its record of having attended every Salone, with the Rialto side table

www.interiorsmonthly.co.uk

Long Point, 29 April–1 May, Long Eaton

PREVIEW

G Plan’s Harrison is available in several sizes and its contemporary arm styling is finished with a choice of show-wood feet on static models, while recliners are available in a choice of manual or power options

Siren Furniture’s Finn has pillow arms, French seams and statement back cushions. The range features a sofabed and a chaise with storage, a medium sofa and an armchair. The cushions are reversible and it has black metal legs.

Centre stage 20 brands will be taking part. Visit: www.longeatonguild.co.uk

Artistic Upholstery’s Westfield sofa features fully coil sprung seats and is available in a range of options including corner groups

Hugo Park’s Living by Christiane Lemieux is a sophisticated brand providing home furnishings that artfully combine heirloom quality with curated trend-setting style, whilst providing an everlasting touch of glamour. The brand takes inspiration from nature, art deco and mid-century style, creating an eclectic mix of exclusive modern designs.



Interiors Monthly April 2019

MARTIN STAUD OPENS THE NEW SHOWROOM IN LONG EATON

MARTIN STAUD

PROGRESS & TRUST

is a traditional manufacturer of bedroom furniture located in the beautiful south of Germany since 1553. )RU HYHU\ OLIH VLWXDWLRQ ZH RÎ?HU DSSURSULDWH KLJK TXDOLW\ IXUQLVKLQJ FRQFHSWV :KHWKHU IRU IDPLOLHV FRXSOHV or singles â&#x20AC;&#x201C; STAUD furniture ensures relaxation and recreation in the bedroom.

For many gernerations STAUD stands for 3URJUHVV RULHQWHG SURGXFWLRQ IDFLOLWLHV 0DQ\ \HDUV RI WUXVWIXO FRRSHUDWLRQ ZLWK RXU WUDGLQJ SDUWQHUV LQ (XURSHDQ FRXQWULHV 6WURQJ PDUNHWLQJ FRQFHSWV +LJK DYDLODELOLW\ LQ TXDOLČ´HG IXUQLWXUH WUDGH +LJK UHYHQXH V\VWHPV Products with high hi contribution margins

VISIT US ! AT THE LONG POINT SHOW FROM 29.04.2019 TO 01.05.2019 THE EXCHANGE, WESTEND MILL LEOPOLD STREET LONG EATON NG10 4QE

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ENYOY OUR stand and get informed about one of the leading bedroom manufacturers in Germany. We look forward to seeing you!

22.03.19 14:14

Long Point, 29 April–1 May, Long Eaton

PREVIEW

With a traditional drop arm and tie-backs, Duresta’s Blakeney blends English heritage statement features with timeless luxury

Iain James Furniture will showcase its Rosewood collection, offering an eclectic mix of simplistic elegance, featuring delicate inlays to legs, tops and drawers. All pieces are fully cross-banded and further complemented with solid ash drawer sides and solid brass English hardware. It will also introduce a glass top coffee table in Burr Walnut.

Gascoigne Designs will introduce several designs including 5th Avenue (pictured) and Central Park, which made its debut at iSalone and incorporates a modern twist into the elegance of Italian show-wood

A-Z: Alexander & James, Artistic Upholstery, Ashley Manor, Carlton Furniture, Collins & Hayes, David Gundry Upholstery, David Knight Collection, Duresta, G Plan, Gascoigne Designs, Hugo Park, Iain James Furniture, John Sankey, Parker Knoll, Peter Guild, Siren Furniture, Steed Upholstery, Staud, Westbridge, Wiemann.

Wiemann will showcase a selection of its latest bedroom collections and innovations, ranging from entry level to top quality VIP and semi-solid. Taking centre stage will be award-winning Monaco (pictured), Misura, Kansas and Brussels.

Interiors Monthly April 2019

David Knight’s Long Eaton workshop creates bespoke handmade upholstery. The company is able to undertake clients’ own specific designs along with work for the hotel and contract market.

Lola is one of the most recent additions to Westbridge’s Spirit collection, with deep seats over a fully sprung platform and layers of feather scatter cushions

Show guide

14 - 15 May 2019

CARPETS & FLOORINGS

select collection

FREE

ENTRY

•

FREE

REFRESHMENTS

•

FREE

LUNCH

•

FREE

ONSITE

PARKING

Cranmore Park Exhibition Centre Cranmore Avenue, Shirley, Solihull, West Midlands B90 4LF

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Interiors Monthly

April 2019

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Elliott Anti-slip

TO THE DINING ROOM, COFFEE LOUNGE AND TOILETS

Manx Tomkinson

Roller Shutter doors

Hugh Mackay WWeavers T Witter

B&C display

Ramp

Balta

Phoenox Textiles/ Hug Rug

Carpets

Oriental Weavers

Brink & Campman

CORRIDOR

CRUK

Rugs

Woodpecker

Underlay

PLATINUM SUITE

Smooths

Sebo

Ulster

Others

Abingdon

BWMB

Cormar

Axminster

Brockway

Associated Weavers

Woolsafe

Telenzo

Cavalier

Furlong

Kersaint Cobb

Lano Carpets

Brintons

William Armes

Alternative Flooring

Computers for floors

Interfloor

Coffee Plaza

Bruce Starke

Victoria Carpets

Karndean Designflooring

Distinctive

Home Foundations

Westex

Crucial Trading

Stairrods

Jacaranda

Penthouse/Mayfield

Kenburn

Ball & Young

Gaskell

Masterpiece

Asiatic

Carpenter

De Poortere Deco

Mastercraft

CORRIDOR

Adam

Amtico

Kingsmead

Buying Groups National Flooring Show 14th -15th MAY 2019

display area

52 Walk way to Diamond Suite FLOORING ONE AREA

Rama Carpets

Fells

Gooch

Reception and Entrance to Show

Gooch

Boiler Room

Buying Groupsâ&#x20AC;&#x2122; National Flooring Show, 14-15 May, Solihull SHOW GUIDE

cleaning starterset FREE with each iSense purchase of min. 16sqm Ask your AW area sales manager for full details. Also enquire about our new displays.

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Buying Groups’ National Flooring Show, 14-15 May, Solihull

SHOW GUIDE

Bond Retail Marketing Bond Retail Marketing prides itself on its history, experience and agility to navigate and keep pace with the ever-changing flooring marketplace. It offers a personal service that can be tailored to serve each retailer’s individual needs, allowing the retailer to carry on with the day-to-day running of a business. Its buying and marketing function has many years of experience negotiating with all types of suppliers/manufacturers, large and small, in the UK market across all flooring product groups, with the addition of an online presence via www.daisyalexandrasubert.com and www.beautifulflooring.co.uk where consumers are directed to its national retailer network. Corporate image, debranding and profit engineering are all attributes it is skilled in developing with individual retailers to create successful and profitable business models that will stand the test of time. Designer initiatives such as the Daisy Alexandra Subert collection give its retailers exclusive selling opportunities with enhanced margins. BRM, tel: 07403 442 229

Flooring One Flooring One’s strategy of offering a highly professional and friendly service across the UK and Republic of Ireland continues to assist its suppliers and members. The aim is to increase member profitability by offering financial benefits such as specially negotiated rebates from key suppliers, low prices and terms, alongside its unique CENPAC payment system that also offers additional support and payment terms. Partnerships with more than 50 suppliers give its members margin protection on rebranded products, in addition to dedicated support in field merchandising and a comprehensive marketing manual. A number of promotional offers throughout the year are supported by promotional concepts that will assist members with advertising requirements, and a dedicated website specifically for members. Its procurement service can assist with money-saving advice for energy, telecoms, lighting, insurance and other business areas, together with an IFC and credit card scheme. Flooring One, tel: 0121 713 4454

Greendale Carpets & Flooring Greendale Carpets & Flooring is a not-for-profit group that supplies carpets for its members from its own stockholding warehouse, which holds more than 2,000 rolls of carpet. The group has over 50 suppliers and more than 100 own-labelled carpet ranges all renamed to colour level, enabling members to compete with multiple own-label ranges, widely distributed manufacturers’ products and Internet marketed ranges, and gives them local exclusivity. The group actively discourages online or national marketing as the member in their local area is the priority. All Greendale members belong to BIRA, the association of independent retailers, and qualify for a range of benefits including preferential credit card rates. The group has its own website with consumer information as well as a member area and employs agents to help members locally. Greendale still has exclusive areas of the UK available and encourages any retailer who shares its ethos to make contact. Visit: www.greendalecarpets.co.uk

Interiors Monthly

April 2019

SHOW GUIDE

Metro is a group of independent retailers from the smallest operation to multiple-outlet businesses. Retaining independence is vital to Metro members, which is why all group activity is always optional, allowing members to select the best benefits of group membership while being 100% in control of their own businesses. Since 1995 the group has had an own-label brand, Carpet 1st, encompassing the bestselling and performing products. Members can maximise profits while supporting the group and authorised suppliers. Metro has a dedicated marketing department with over 30 years of retail flooring experience, complete with a mobile marketing studio. This service allows retailers’ showrooms to be transformed, on-site, with remarkable results. The service particularly appeals to new members that have previously not had access to professional and impartial marketing advice, design and production of material. There’s so much more to Metro than just buying flooring. Visit: www.carpet1st.co.uk

SMG SMG is the largest and most progressive flooring group in the UK. Members can proudly retain their independence while taking advantage of the most profitable and comprehensive benefits package available. Established retailers with existing direct accounts will benefit from SMG’s special pricing, rebates and promotions to improve their profitability and competitiveness. In addition to the financial advantages, members without direct accounts can still access products from any of their suppliers via the unique central purchasing scheme. At this year’s Buying Groups’ National Flooring Show, SMG will be showcasing the latest additions to its Pure own brand ranges. This exclusive own brand offers retailers the opportunity to sell the very best ranges available at competitive prices. Alternatively, SMG can help members to fully de-brand their store if required. All of this together with its award-winning business support means SMG really does give strength to the independent. Visit: www.smg-group.co.uk

www.interiorsmonthly.co.uk

Buying Groups’ National Flooring Show, 14-15 May, Solihull

Metro

Buying Groups’ National Flooring Show, 14-15 May, Solihull

SHOW GUIDE

Bell Twist Effie in Golden

Blues mood board

Earthy mood board

Best dressed

Brintons has updated its Timorous Beasties and Bell Twist offer Brintons will be showcasing its new Timorous Beasties collection alongside 10 new Bell Twist colours at this year’s show. Featuring eight new designs with sprawling patterns and striking colourways, the Timorous Beasties collection provides a hit of drama for any home. Patterns such as Moiré and Effie have been introduced for 2019 alongside existing favourites like Grain Du Bois, Damask and Atholl Garden, which have been given a colour refresh. Brintons has also expanded its Bell Twist range by creating 10 new contemporary colours. Including

Interiors Monthly

April 2019

ocean blues and soft dusky pinks, the shades take inspiration from Earth. From the warm tones of Scorched Earth, a soft pinky hue, and the rich blues of Azure to the greyed off-green blues of Ionian and the deep forest green of Mangrove, these colours all evoke the calming effects of nature that will bring a contemporary feel to any home. With the addition of these colours, Brintons is now able to offer a complete spectrum, ensuring that no matter what the colour scheme, there is a Bell Twist carpet to complement it. Each of Brintons’ carpets combines 80% wool with 20% nylon for the

perfect combination of softness and durability. Marrying the finest materials with the latest technology, each Brintons carpet has all the beauty of wool in an even longer-lasting form. Bell Twist is a nine row carpet, making it suitable for heavy contract and extra-heavy domestic installations. It is available in 4.57m and 3.66m widths and has a retail guide price of £39.99 per sqm. Timorous Beasties is a nine row Axminster woven carpet and is suitable for heavy domestic usage. It is available in 4m widths and has a retail guide price of £89.99 per sqm. Visit: www.brintons.co.uk

Best UK Flooring Manufacturer

Luxury Vinyl Tile The simple route to fantastic looking ﬂooring Our stunning LVT collection sits perfectly alongside our engineered wood, hardwood, laminate ranges and the Design Elements vinyl collection.

STYLISH DISPLAYS

LVT is warm to the touch, possesses excellent heat & sound insulation properties, is easy to clean, hygienic and moisture resistant – making it ideal for all rooms.

TO ENHANCE YOUR SHOWROOM APPEAL

With improved wear levels and durability – LVT is scuff, stain & scratch resistant – perfect for day-to-day life. Available in dryback or click for easy installation – the tile or wood planks are textured to look & feel completely natural. Experience ﬁrst choice ﬂooring for every room and explore our Luxury Vinyl Tile collection today.

www.furlongﬂooring.co.uk

Sales: Preston - 01772 696 787

Dartford - 01322 628 707

Gloucester - 0845 520 0800

Buying Groups’ National Flooring Show, 14-15 May, Solihull

SHOW GUIDE

Zarla

Inside and out

Oriental Weavers has a host of new designs Oriental Weavers has long been an established leading supplier to th rug industry. This year sees its exciting 2019 collection exhibited at BGNFS. Oriental Weavers is embracing key colour trends for 2019 including the return of neutrals. See this embraced in its new quality Vista: the range offers soft wool textures

handloomed in a traditional Gabbeh technique. It is also predicting a shift towards more natural products such as jute, which is perfectly executed in its new Zarla range. Handwoven in India, and available in a choice of neutral or black, it’s a perfect style statement. For more exciting new colours such as blush pink, mustard and teal, see

Clockwise from top right: Atlas 561J, Medina Pink, Milano Grey, Sansa 2S

Siena

Interiors Monthly

April 2019

additions to existing popular ranges including Portland, Kelim, Carter and Arabesque. Alternatively the new super-soft-touch shaggy Zelda is available in an array of on-trend colours such as teal, mustard, blush pink, charcoal and grey. The company is also embracing new concepts for its 2019 collection, including the introduction of reversible play mats. Available in two designs, City & Farm and Balloons & ABC, the concept was to offer a multifunctional mat by giving two designs in one, whilst also providing quality and value. The new Kingdom collection is the first Oriental Weavers has developed for animal lovers. Featuring five unique designs in a neutral palette, the range is not only playful and fun but the flat-woven design is tasteful and durable, crafted in high quality wool. As outdoor living becomes ever more popular in the UK, Oriental Weavers’ indoor/outdoor range has been expanded again. Siena is a new line that brings bold bright colour to outdoor spaces. The whole collection will be available to view at BGNFS. Visit: www.owbmk.b2b-payments.co.uk

Classic Berber A familiar British Classic P: 01827 831450 W: www.manxtomkinson.co.uk E: sales@manxtomkinson.co.uk

Buying Groups’ National Flooring Show, 14-15 May, Solihull

SHOW GUIDE

On show

Fine Velvet Purbeck

Kingsmead will display its full range ‘At Kingsmead Carpets, we make carpets to suit every style and budget in a wide variety of colours. We are renowned for high-quality carpets that are made to stand the test of time. ‘BGNFS is a golden opportunity to show our carpet collection to a wide audience, including our most recent new ranges such as Clean Easy Devotion, Tweedy and Pennine Twist within our wool collection,’ says Graham Harris, Kingsmead Carpets general manager. ‘We will exhibit our entire product range presented on attractive wall units and smart lecterns.’ Made from 100% soft Everlon polypropylene fibre, Tweedy has all the Clean Easy, stain-resistant and bleach-cleanable qualities of Kingsmead’s other family-friendly ranges. It is a two-ply yarn for a finer look and improved pile density and performance. Tweedy also comes with Kingsmead’s increasingly popular

Interiors Monthly

April 2019

10-year stain and wear warranty. ‘Fine Velvet is a luxurious plush pile carpet that will enrich the most gracious of homes, creating an air of sophisticated elegance. This supremely soft and dense velvet carpet is 1/10th gauge for a finer look. It’s resilient, easy to clean and holds its colour beautifully. Made from 100% Clean Easy two-fold yarn and available in 4m and 5m widths, it now comes with a 10-year stain and wear warranty.’ The new look carpet range offers a choice of 12 fashionable neutrals, including greys and contemporary beiges to reflect today’s trends. Pennine Twist is made from 80% wool and 20% polyester and is available in multiweight options at 30oz, 40oz and 50oz in both 4m and 5m widths. It offers superior comfort underfoot and outstanding practicality and durability. Established over 40 years ago, Kingsmead is part of the Headlam Group. All its ranges are stocked at its

150,000sqft distribution centre in Staffordshire and regional hubs across the UK, ensuring prompt delivery nationwide. Visit: www.kingsmeadcarpets.co.uk

Pennine Twist

SHOW GUIDE

Touch me

Windsor

Telenzo’s latest ranges focus on texture Telenzo Carpets is recognised for its contemporary designs and innovative construction offering maximum wear and durability. Great attention is paid to factors as ease of maintenance, durability, colour fastness, light resistance, anti-static and fire-proof properties. The company is introducing two wool ranges: Cormo and Rya. Delivering on increasing consumer demand for texture, Cormo offers a robust, modern four-ply rib, alongside Rya which is a sophisticated loop pile. Both carpets are right on trend for 2019 with lots of character in 100% undyed wool, 70% of which is New Zealand wool for a soft, luxurious feel. Both are available in five natural shades in 4m and 5m widths. On the floor these carpets deliver in both texture and pattern and the elegant designs will give any room a refined and sophisticated appearance. New refreshed colours make the

Greenwich two-ply 50/50 wool and polypropylene blend collection fit for the future, while Eton has been introduced to complement Greenwich and the striped Windsor.

Telenzo Carpets has the perfect solution to create that luxury look, whether you’re designing an office, hotel or beautiful home. Visit: www.edeltelenzocarpets.co.uk

Buying Groups’ National Flooring Show, 14-15 May, Solihull

Cormo in Ricotta

Rya in Mouse

www.interiorsmonthly.co.uk

Buying Groups’ National Flooring Show, 14-15 May, Solihull

SHOW GUIDE

Gripperrods’ Premier metal edgings

Be better

The right underlay and accessories can make floors last longer and improve performance Interfloor’s premium range of quality underlays and accessories helps make different types of flooring longer lasting and better performing. Its portfolio includes British-manufactured brands and market leaders Tredaire and Duralay for underlay, and Gripperrods and Stikatak for accessories. Its Premium High Density PU underlays, introduced in response to demand for firmer and more luxurious products suitable for use in domestic and contract installations, include the award-winning Tredaire Palladium. It

Tredaire’s Palladium

has high performance Textron backing to give it more dimensional stability and cleaner cutting during installation, as well as exceptional ‘shock absorber’ properties to help give it a longer life. It has superior heat insulation and high acoustic ratings to reduce noise. It has a nominal density of 180kg per cum and offers superior protection for carpets. Palladium is also made from 100% recycled foam, giving it excellent green credentials. For luxurious finishing touches you can see rather than feel, Interfloor’s

Gripperrods’ Premier

Interiors Monthly April 2019

Premier metals edgings are a top quality addition to the existing Gripperrods range. The profiles are available in modern brushed aluminium or bright chrome finishes that complement the current trends in luxury home accessories. Both finishes are available in six specialist trims designed to provide the perfect solution for all types of flooring. The latest addition to Interfloor’s market-leading professional Duralay brand is a specialist collection of LVT underlays designed to make floors even more comfortable underfoot and to ensure the tiles look good for longer. The LVT underlays are quick to fit, easy to work with, and help to reduce the risk of damage to flooring due to uneven sub-floors. The three underlays are: Duralay LVT Multi-fit which is a versatile option, ideal for double-stick installation in high temperature locations; Duralay LVT Low-Grab, a versatile solution for ‘click fit’ LVT; and Duralay LVT Dry-back with a high grab backing. Visit: www.interfloor.com

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The perfect ﬁnish

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Buying Groupsâ&#x20AC;&#x2122; National Flooring Show, 14 -15 May, Solihull

SHOW GUIDE

Abingdon Flooring

Unit 5a, Wharfedale Business Park, Edward Street, Bradford BD4 9RT Tel: 01274 655 694 Visit: www.abingdonflooring.co.uk Along with colour updates and range developments to its StainFree and Wilton Royal brands, Abingdon Flooring will present an exciting new concept in floor retailing with the launch of its concession stand concept.

Adam Carpets

Greenhill Works, Birmingham Road, Kidderminster, DY10 2SH Tel: 01562 822 247

Asiatic Carpets

Oriental Carpet Centre, 105 Eade Road, London N4 1TJ Tel: 020 8800 2000

Associated Weavers

F Mill, 2nd Floor East, Dean Clough Mills, Halifax HX3 5AX Tel: 01422 431 100

Axminster Carpets

Woodmead Road, Axminster EX13 5PQ Tel: 01297 32244 Visit: www.axminster-carpets.co.uk Axminster Carpets is proud to introduce a new soft touch carpet concept: Aalya. Crafted from a unique blend of sheep and alpaca wool, the pastel collection is a first-of-its-kind. The luxurious woven deep pile brings a new, tonal dimension and is proudly designed and made in Britain

Alternative Flooring 4 Stephenson Close, East Portway, Andover SP10 3RU Tel: 01264 335 111

Amtico

Solar Park, Southside, Solihull B90 4SH Tel: 0121 745 0800 Visit: www.amtico.com Amtico will be showcasing two stunning new Designers Choice laying patterns, Check and Key Stone Mini, part of its premium Signature Collection. These striking geometric designs will add an injection of style into any space. Visitors will also be able to hear about the Amtico Training Academy. Designed by experienced tutors, the courses are the perfect opportunity to build your flooring skills.

Interiors Monthly

April 2019

Ball & Young

53 Causeway Road, Earlstrees Industrial Estate, Corby NN17 4DU Tel: 01536 200 502

Balta Carpets

Wakkensteenweg 2, 8710 St-Baafs-Vijve, Belgium Tel: 00 32 5662 2211 Visit: www.balta-carpets.com Balta will be showcasing five new cut length ranges along with details of an exciting new roll programme. Offering quality and style in equal measure, these are all new additions to Baltaâ&#x20AC;&#x2122;s buying groups portfolio bringing impressive choice and value.

SHOW GUIDE Carpenter

Brintons Carpets

Carpet Recycling UK

Albert Schweitzerstraat 3, 7131 PG Lichtenvoorde, Netherlands Tel: 00 31 5 4439 0400

No 6 Factory, Stourport Road, Kidderminster DY11 7PZ Tel: 01562 820 000 Visit: www.brintons.co.uk Brintons sees carpet as a foundation for creativity, a way to bring homes to life, helping consumers to express themselves, in ways that they never thought possible. Brintons is proud to be showcasing its new Timorous Beasties collection and new Bell Twist colours at the show

British Wool

Wool House, Sidings Close, Canal Road, Bradford BD2 1AZ Tel: 01274 688 666 Visit: www.britishwool.org.uk British Wool understands how hard brands have to work to grab consumers’ attention in competitive retail environments. That’s why it is supporting retailers and manufacturers with a striking new range of merchandising and displays designed to clearly communicate the benefits of buying British wool

Brockway Carpets

Kidderminster Trading Estate, Spennells Valley Road, Kidderminster DT10 1XS Tel: 01562 824 737

Dinting Lodge Industrial Estate, Glossop SK13 6LE Tel: 01457 861 141

c/o Axion Consulting, Unit 2 Tudor House, Meadway, Bramhall, Stockport SK7 2DG Tel: 0161 440 8325 Carpet Recycling UK is a not for profit, industry led membership association with core funding from Cormar, Headlam, Brintons, Desso, Ege, Milliken and Balsan. It helps flooring companies to divert carpet waste from landfill. Its network is developing: come and find out about new outlets for carpet and carpet tiles.

Cavalier Carpets

Thompson Street Industrial Estate, Blackburn BB2 1TX Tel: 01254 268 000

Computers for Flooring

1 Drake Walk, Brigantine Place, Cardiff CF10 4AN Tel: 0845 869 8403 Visit: www.computersforflooring.com The Carman flooring business management software, manages every aspect of your business promoting transparency, best practice and efficiency. Carman will organise everything from supplier orders, quotations, invoices even holidays, sickness and marketing. Carman complies with HMRC ‘making tax digital’ and is an investment that will make you money.

Buying Groups’ National Flooring Show, 14 -15 May, Solihull

Brink & Campman

Bruce Starke & Co

Langton Green, Eye, IP23 7HN Tel: 01379 870 209 Visit: www.bruce-starke.com Bruce Starke, your first choice for all things coir, will show a range of PVC coir doormats, washable nylon and Cotton Sflex mats alongside the star of the show: the new Caribbean range of washable non-slip rugs and runners. Don’t forget to get up to date with the barrier matting available on the roll.

www.interiorsmonthly.co.uk

Buying Groups’ National Flooring Show, 14 -15 May, Solihull

SHOW GUIDE

Cormar Carpet Co.

Brookhouse Mill, Greenmount, Bury BL8 4HR Tel: 01204 881 234

Crucial Trading

PO Box 10469, Birmingham B46 1WB Tel: 01562 743 747

Distinctive Flooring

Unit 5A, Wharfedale Business Park, Edward Street, Bradford BD4 9RT Tel: 01274 655 690 Visit: www.distinctiveflooring.co.uk Four ranges will be debuted, with more than 104 new products across dry back, click, parquet, herringbone and tiles. Offering hard flooring for both residential and commercial environments the company has a wide range of products with numerous textures and finishes that are as stunning as they are practical.

Furlong Flooring

Unit E6, Bridge Close, Edisons Park, Crossways Industrial Estate, Dartford DA2 6QN Tel: 01322 628 707 Visit: www.furlongflooring.co.uk Furlong Flooring will be showcasing its market leading products in carpet, vinyl, LVT, laminate and wood flooring. It will also launch a ‘bar raising’ new carpet range. Independent retail is part of its DNA: talk to Furlong about how it can make life simple and easily add profit to your business.

Gaskell Wool Rich

Relay Park, Relay Drive, Tamworth B77 5PR Tel: 01827 831 424

Gooch Oriental Carpets

56 Burners Lane, Kiln Farm, Milton Keynes MK11 3HD Tel: 01908 569 200

Home Foundations – LG Hausys Elliot Anti Slip

Gorsey Lane, Coleshill B46 1JU Tel: 01675 433 501

430 Enterprise Way, Vale Park, Evesham WR11 1AD Tel: 01386 425 921

Hugh Mackay

Fells Carpets

Interfloor

Treefield Industrial Estate, Gelderd Road, Gildersome, Morley, Leeds LS27 7JU Tel: 0113 307 1900 Visit: www.fellscarpets.co.uk Fells Carpets continues to take its Woven collection into the modern world with currently 33 different ranges. Most recently Fells has developed Geometric design, along with using effect yarns with highlights and shrink yarn fibres. Fells Carpets is proud to be supporting the BGNFS.

Interiors Monthly

April 2019

Park View Road East, Hartlepool TS25 1HT Tel: 01429 892 555

Broadway, Haslingden, Rossendale BB4 4LS Tel: 01706 238 810 Visit: www.interfloor.com

Jacaranda Carpets

1 Cockerel Rise, Desborough NN14 2WE Tel: 01536 762 697

Karndean Designflooring

Crab Apple Way, Vale Park, Evesham WR11 1GP Tel: 01386 820 200 Visit: www.karndean.com As well as the latest additions to its Art Select wood collection, Karndean Designflooring will be previewing new Kaleidoscope designs and showcasing its creative Heritage Collection, a range of exquisite geometric designs inspired by the architectural tiled floors of grand Victorian and Regency villas.

SHOW GUIDE

Relay Park, Relay Drive, Tamworth B77 5PR Tel: 01827 831 424

Mastercraft Rugs Kenburn Waste Management

Kenburn House, Porters Wood, St Albans AL3 6HX Tel: 01727 844 988

Kersaint Cobb

Gorsey Lane, Coleshill B46 1JU Tel: 01675 430 430

Kingsmead Carpets

Relay Park, Relay Drive, Tamworth B77 5PR Tel: 01827 831 424 Visit: www.kingsmeadcarpets.co.uk

Lano Carpets

PO Box 200, B-8530 Harelbeke, Belgium Tel: 00 32 56 654 000 Visit: www.lano.com With new developments, concepts and refreshes across all of Lano’s collections including Touchdown, Essenz , X High-End Residential and Landscape, Lano continues to demonstrate why it remains one of the flooring industry’s most highly regarded manufacturers. The show will once again allow Lano to demonstrate its unrivalled diversity and capabilities.

19 Kenyon Road, Lomeshaye Industrial Estate, Nelson BB9 5SP Tel: 01282 694 565 Visit: www.mastercraftrugs.co.uk Mastercraft Rugs is a leading wholesaler, trading for more than 35 years. This year at BGNFS it will exhibit several new exciting rug collections, while the current bestselling ranges have new colours and designs added to reflect the latest trends.

MasterPiece Systems

Unit 2, 38 Downs Wood, Epsom Downs KT18 5UL Tel: 01737 355 831 Visit: www.masterpiece-system.com Cloud based measuring, planning and quantification with automated fitting sheets. On iPad, Android or Windows. Choice of auto-planning, manual or both. Extend to costing jobs, with emailable estimates and invoices. A database of your carpets can be added, also costing to your rules, with T&Cs and customer signature taken on screen

Louis de Poortere

Rue de la Royenne 45, 7700 Mouscron, Belgium Tel: 00 32 56 393 393 Visit: www.louisdepoortere.com Master manufacturer of woven rugs and broadloom carpets, Louis de Poortere will be showcasing its latest eye-catching launches. Highlights will include striking new designs to established rug collections, including the popular Antiquarian, as well as updates to the premium wall-to-wall Haute Couture design collection.

Buying Groups’ National Flooring Show, 14 -15 May, Solihull

Manx Tomkinson

Oriental Weavers

OW House, PO Box 158, Leeds LS9 1AS Tel: 0113 380 5330 Visit: www.owbmk.b2b-payments.co.uk

Penthouse Carpets

Buckley Carpet Mill, Buckely Road, Rochdale OL12 9DU Tel: 01706 639 866

Phoenox Textiles

Spring Grove Mills, Clayton West, Huddersfield HD8 9HH Tel: 01484 864 304 www.interiorsmonthly.co.uk

Buying Groupsâ&#x20AC;&#x2122; National Flooring Show, 14 -15 May, Solihull

SHOW GUIDE Rama Carpets

41 Humber Road, Staples Corner, London NW2 6EN Tel: 0845 521 1010

SEBO

The Merlin Centre, Cressex Business Park, High Wycombe HP12 3QL Tel: 01494 465 533

Stairrods (UK)

Unit 6, Park Road North Industrial Estate, Blackhill, Consett DH8 5UN Tel: 01207 591 176

Telenzo Carpets

Unit B7, Warhurst Road, Lowfields Business Park, Elland HX5 9DF Tel: 01422 374 417 Visit: www.edeltelenzocarpets.co.uk

Thomas Witter Carpets

Park View Road East, Hartlepool TS25 1HT Tel: 01429 892 555

Ulster Carpets

Castleisland Factory, Craigavon BT62 1EE Tel: 02838 334 433

Victoria Carpets

Worcester Road, Kidderminster DY10 1JR Tel: 01562 749 300 Visit: www.victoriacarpets.com Victoria Carpets will showcase one of the UKâ&#x20AC;&#x2122;s bestselling PP twists in New First Impressions, loved by retailers across the country. First Impressions has a new colour update for Spring 2019 and retains the superior 63oz, 1/10th gauge twist finish and will be presented on a dedicated in-store display.

Westex Carpets

Castle Mills, Moorend, Cleckheaton BD19 3PS Tel: 01274 861 334 Visit: www.westexcarpets.co.uk Westex will be exhibiting its new LVT range with its authentic wood plank and stone tile designs. Complemented by the wide range of Westex carpets, it truly offers a complete flooring solution for every interior. Visit to see exciting new developments in its Ultima Twist 80/20 carpet range.

Interiors Monthly

April 2019

Whitestone Weavers

Park View Road East, Hartlepool TS25 1HT Tel: 01429 892 500

William Armes

Church Field Road, Sudbury CO10 2YA Tel: 02920 888 223 Visit: www.william-armes.co.uk It is very difficult to sell mats unless you have them well displayed. The William Armes stand will feature all its latest display options with special show stand deals for opening orders. Including cotton washable, timeless Kilkis and PVC backed coir mats.

Woodpecker Flooring

Woodpecker House, 26 Pant Glas Industrial Estate, Bedwas CF83 8DR Tel: 02920 888 223 Visit: www.woodpeckerflooring.co.uk Woodpecker will display its naturally inspired collection of wood floors, featuring contemporary ashen tones, rustic designs and its next generation, moisture resistant laminate range, Brecon. Contemporary and stylish point of sale stands will be on show and visitors can benefit from 50% off orders placed for these at the event.

Woolsafe

49 Boroughgate, Otley LS21 1AG Tel: 01943 850 817

3 is the new2 get ready to display â&#x20AC;&#x2DC;iconâ&#x20AC;&#x2122;, the exciting new 8th gauge, 3ply twist from Cavalier

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REVIEW

Scandi rules

Eilerson introduced the Float High version of its 2018 Float model

The Stockholm Furniture & Light Fair cemented its position as the Scandinavian design exhibition and formed the centrepiece of Stockholm Design Week, which had more than 400 events this year – double that of 2018 Visit: www.stockholmfurniturelightfair.se

Flowing forms dominate Fogia’s Barba sofa and armchair with a low skirt for added presence, while the Ribbon rugs draw on traditional Scandinavian rugs but with a modern colour palette

Terratinta’s Sartoria brand introduced Artigiana handcrafted floor tiles

Maxdesign’s modular Offset bookcase/sideboard Woodnotes’ Grid rug uses undyed wool



www.interiorsmonthly.co.uk

REVIEW

Fritz Hansen introduced a wall-mounted version of its 1971 Coat Tree for smaller homes

Kasthall’s Feather rug, part of the Soul of Nature collection, has a tousled linen fringe inspired by the heron (pictured), the peacock, the flamingo and the rhea

Massproductions introduced a larger version of its Waiter chair, Waiter XL, with arms, in three versions: Side Chair, Armchair and Easy Chair

Bolon’s Diversity has three designs including Bouquet (pictured) with its floral motifs inspired by a watercolour painting

The contrast between the tight lines and the flap edge of the cushions provide Juul’s 311 sofa with a bohemian look

Interiors Monthly April 2019

Menu’s Bank pendant draws on 1920’s style, while its Harbour chair collection was expanded with the Sidechair

REVIEW

Offecct’s Young easy chair and compact two-seater sofa

The Shark lighting by DIM Atelier, part of the Belgium is Design project, is cast in bronze or brass

Dieffebi’s Echo Lockers offer a variety of storage options

Magis’ Bureaurama stools and tables

Inno’s Play is made up of four seats, two backrests, two arms and cushions to be arranged as you like

Swedese’s Cookie mirror was part of a project to make designs from waste materials from its factory. The design, by Front, won the new Born Classic award at the show

www.interiorsmonthly.co.uk

REVIEW

Textile home

Erismann’s California Dreams wallpaper collection includes designs of weathered planks, tile motifs and wooden and tin signs

Snow storms and airport strikes failed to deter the 67,500 visitors who made it to Frankfurt to see Heimtextil’s record 3,025 exhibitors. Here are some highlights. Visit: www.heimtextil.messefrankfurt.com

Clarke & Clarke has partnered with Oasis to launch a homeware collection featuring signature patterns from the Oasis fashion archive

Interiors Monthly April 2019

Lanerossi introduced Green Label, a collection of designs made from wool fibres collected from the company’s processing scraps

REVIEW

Livia is part of Curt Bauer’s 7 Flowers Dream collection

After Storm wallpaper from Skinwall’s Suite collection

Patternsfrom Agency’s Filix bedlinen, designed by Miira Zukale

Clarke & Clarke’s Avalon has five tactile chenille weaves, simple waves, offset contemporary chevrons and chic distressed textures in this multi-purpose collection

Follmann identified a trend of geometric wallpaper designs: Shifted Straights consists of short lines, with a repeating sequence of colours that give the impression that they are displaced

With their contemporary marbled and mineral effects, Prestigious Textiles’ Surface printed velours are destined for distinctive upholstery and accessories. The four designs are presented across a spectrum of stony hues and on-trend shades, all complemented by velour plains.

The Roses blind is from JAB’s Gallery range from the Hemisphere collection

Libeco’s Indulgence linen/wool fabric was inspired by traditional Berber rugs. The heavy fabric consists of 70% linen but has a strong bouclé effect thanks to the tight dobby weave and wool mix. The result is a very indulgent fabric with a luxurious and artisanal feel.

www.interiorsmonthly.co.uk

REVIEW

World of potential

Kinheng Furniture

MIFF celebrated its 25th edition

The Malaysian International Furniture Fair (MIFF) rounded off its 25th anniversary edition with positive feedback from exhibitors and buyers. The 8-11 March show spread over 100,000sqm at the Malaysia International Trade and Exhibition Centre and Putra World Trade Centre and was particularly well received by buyers, thanks to the enticing variety of modern lifestyle designs showcased by 600 exhibitors from 14 countries and regions and the comfortable show experience. Exhibitors were satisfied by the diversity of attendance and high-quality buyers. Many reported strong visitor traffic and order writing. On the first two days alone, MIFF welcomed buyers from 120 countries with a significant number of first-time visitors. â&#x20AC;&#x2DC;We are very happy at the positive response, more so as 2019 is a very special year for MIFF. We have been able to celebrate not just our strong legacy

Interiors Monthly April 2019

but also proved to our customers that MIFF is always changing and growing, and it will remain relevant for their

business and future. We are already very excited about 2020 and confident that there will be more exhibitors because

Ivorie International

REVIEW Kian Swee Seng

we received so many queries on the first day of trading this year,’ says Karen Goi, MIFF general manager. Among the highlights this year was the spotlight on Malaysia’s Furniture City of Muar and strong presence of young Malaysian designers bringing their products to the market to tap the growing population of millennial consumers. The show was packed with offerings from Malaysian companies and the increased international participation from China, Taiwan, Indonesia, South Korea, Japan, the United States, Turkey, New Zealand, Thailand, Vietnam and, for the first time, suppliers from Portugal, Romania and Sri Lanka. Albert Hsueh, sales manager of longtime Malaysian exhibitor RTA said he saw more customers this year, especially from the US. ‘This year we are showcasing Malaysian-made mattresses for the first time and targeting US buyers. Due to the tax imposed on China-made mattresses, people in the US are looking for other options. It’s great that we are able to meet so many potential buyers at MIFF. We will definitely be back next year.’ American importer James Holt, who was at the show for the third year, noted the number of exhibitors had grown tremendously along with a wide range of products to choose from. ‘The designs stay fresh and up to date. So far, we have struck several deals, and we are looking forward to more. This is a great hub to buy products, especially for importers like us who want to purchase Chinese products.’ ‘The exhibition is excellent. Initially our main objective was to find partners in southeast Asia. But we were pleasantly

Visitors from 120 countries attended on the first two days

surprised we can find partners from the whole world at MIFF: from New Zealand to Sweden, and even islands like Fiji and Mauritius. It’s incredible,’ said Andre Solares, vice president of sales Europe for first-time Portuguese exhibitor Colmol. Benitah Nyonjo of Kampala, Uganda

retailer Nina Interiors said the company had sourced wood-based home and office furniture from MIFF for 20 years and found new suppliers this year. Next year’s show will take place from 6-9 March. Visit: www.miff.com.my

Step Furniture

www.interiorsmonthly.co.uk

REVIEW

British Velvets

Winning return

Abraham Moon

London Fabric celebrated five years at Stamford Bridge London Fabric saw visitors praise the quality and comprehensive collections on show while exhibitors saw the cream of the UK’s fabric buyers. Featuring a rich array of fabric and fabric treatments, 38 high-end fabric producers and suppliers from Belgium, Germany, Italy, Spain, Turkey and the UK introduced buyers to new designs in fabrics including velvets, jacquards and cottons.

New collections on show included new, inherently fire-resistant and wipecleanable fabrics from Aqua Clean. ‘This has been the best London Fabric we have ever exhibited at. We had only real, positive customers, and there was a steady flow of customers on both days which made the show extremely manageable for us and pleasurable for the visitors,’ says James Lowe, Aqua Clean sales manager.

Exhibitors saw a steady flow of buyers at Stamford Bridge

Interiors Monthly April 2019

British exhibitors included British Velvets, showing new collections in its best-selling velvets in a wide variety of colours from black to on-trend oranges and teals. Abraham Moon showed its new National Trust Collection inspired by properties in the care of the Trust, as well as additions to the Melton Wools range. ‘It would take two months of solid driving around to see all the companies that we can see here in two days. This show is a winner and we’ll definitely be back next year,’ said Julian Smith, Abraham Moon sales manager. Bill Beaumont Textiles had its show debut with a new collection of upholstery fabrics. Belgian exhibitors are a major draw at the show. Annabel, Beaulieu, Bru, Greenstreet and Van Neder were among the brands showing their latest plains and patterns. Ragolle Textiles showed for the first time and said it would return next year, praising the knowledgeable buyers and the relaxed atmosphere of the show. Turkish companies too are an important element of LFS and returning exhibitors Adoksan, Aydin, Cizmeci Textil, Kets and Marsteks were joined by first-time exhibitor Teksium Textil, which produces a diverse assortment of fabric types and styles. It praised the show and was delighted to meet UK buyers at the show. Visit: www.londonfabricshow.uk

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OFFICE

Quiet, please

A new head office needed help to keep noise down Sea salt producer Zoutman has invested €2.5m in a new head office in Roeselare, Belgium after experiencing rapid growth in recent years. This modern and energy-efficient workplace, designed by Caanarchitects, is the home base for about 100 employees. ‘The number of employees within the group has grown by 60% over the past five years. We have welcomed not only many new production operatives but

also quite a few new office workers too,’ says Bert Lamote, Zoutman coo. ‘As a result of opening our new head office, which covers an area of 14,520sqft, we can double the number of office workers in the future.’ The company’s ambitions are reflected in the new building, which is a real eyecatcher on the Roeselare–Leie canal. ‘We deliberately opted for a modern and energy-efficient building with large

Zoutman used Print Acoustics products to reduce noise in its €2.5m head office

Interiors Monthly April 2019

windows, which makes it a lovely place to work,’ says Jan Cerpentier, Zoutman chief technology officer. Architectural concrete for walls and ceiling, combined with a window glass outer shell and a rigid furniture interior is the perfect cocktail for an environment with very long reverberation times. The intelligibility in such an open office is normally very poor. In the concept phase Cerpentier was very concerned about the acoustical comfort for employees and visitors alike. He studied numerous products and solutions and together with the architects he chose to correct the reverberation in the office with made-to-measure products for walls and furniture by Print Acoustics. High cabinet doors with a regular grooved pattern, low cabinet doors with micro-perforations and desk elements with a fine groove pattern were used, along with Pianofurn acoustical furniture and wall cladding. ‘The ergonomics for our staff were given due consideration in all of our decisions. The acoustics and lighting are perfect,’ says Cerpentier. Print Acoustics, part of Triplaco, strives to develop and produce the most efficient, stable and decorative acousticabsorbing timber products, based on the Helmholtz principle, with the aim of reducing the reverberation inside a room caused by the human voice. Visit: www.triplaco.be

MARKETING

Perfect space Flooring CGI – as easy as ABC

White Crow Studios create roomset CGI indistinguishable from traditional photography. With many years’ experience in this field, it has become a specialist in recreating all kinds of flooring material. Its artists can accurately recreate the distinct qualities of wood; be it natural or stained, untreated or engineered. The same considerations are taken into account when installing a floor digitally as they are in the real world. Laying patterns are respected and lighting conditions accurately reflected. If you have a flooring range that comes in a number of colour finishes but no imagery available for your website or marketing campaign, White Crow Studios can provide a cost-effective and versatile CGI solution. If you can imagine the perfect space in which to showcase your product range,

Interiors Monthly April 2019

White Crow Studios can visualise it for you. There are no limits to size or design because it creates everything virtually. Nothing is real, but seeing is believing. All it needs from you is a sample or good quality digital image of your product. Unsure as to what room setting you’d like? Its in-house interior designers can help. They can adapt the imagery to match current interior design trends or to evoke a specific mood for advertising. Once you’ve signed off on your roomset, the same setting can be used again and again for as many products as you like at a fraction of the cost. This consistency of imagery makes the decision process much easier for your clients. The beauty of CGI is that it can create images at any size you require, be it for social media or a large display for a

hoarding. Also, digitally created assets have many more applications beyond still imagery. If you need extra marketing collateral it can adapt your CGI roomset for use as a 360deg image for Facebook, an animated campaign or a virtual reality experience. Visit: www.whitecrowstudios.co.uk

CGI can be indistinguishable from photography

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