UNDERLAY
A lasting impression A multitude of choice allows for finely tuned fittings The Floorwise underlay collection is renowned for delivering added value and long-term performance. When it comes to range, there are few UK brands that can manage the same level of choice in underlay. With recycled PU, rubber sponge, rubber crumb, wood and laminate, combination felt, acoustic, underfloor heating and LVT underlays, Floorwise has one of the widest collections available. ‘It is not just about the diversity of the collection. The company has worked hard to develop unique specifications that ensure quality at every price point. Be it a budget recycled PU like Initio or a premium rubber crumb option such as Champion, you can be sure that fantastic floors start with a Floorwise underlay,’ says Richard Bailey, Floorwise md. ‘We’ve made sure that our underlay collection provides options to keep everyone happy, not only in terms of
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Interiors Monthly March 2022
choice and comfort but also long-term performance. Whether you’re installing a tufted carpet or tackling sound beneath laminate, you know that using Floorwise will keep your customers delighted well into the future.’ For carpet underlays, great performance comes in a balance of comfort and long-term support. The recovery of the underlay plays a key role in getting this balance right – Floorwise calls this ‘bouncebackability’, and density is a controlling factor, which is why it offers several options. A prime example is its recycled PU underlays, with densities from MD+ (Medium Density Plus) right up to UHD+ (Ultra High Density Plus). Along with altering the thickness of the underlay, this approach ensures comfort expectations are met and long-term support delivered in line with budget. It is also keen to promote a systembased approach to carpet underlay,
highlighting the importance of suitable grippers. The Diamond gripper enjoys an enviable reputation among installers as an option for high-quality underlays, holding carpet well over thick 11mm products, as well as giving a better hold over the carpet’s lifetime. For more costconscious jobs, its Premium gripper range delivers a value product that delivers reliable quality and strong hold. ‘The installation is just as important as the carpet in meeting the expectations of the homeowner,’ says Bailey. ‘Underlay that fails to give that all-important comfortable underfoot feel from the off will leave a homeowner disappointed, but one that loses its comfort too quickly will also leave a less than glowing lasting impression. Floorwise underlays and grippers let retailers and installers fine-tune the installation, so that every floor feels fantastic.’ Visit: www.floorwise.co.uk
