YDMP Vol. 4 - English

> volume 1 - January 2011

your Digital market Place magazine in this edition:

• uplink ag the complete office environment in a nutshell thanks to the interxion market place • wagner ag it from the socket outlet thanks to the interxion market place • aPC by Schneider electric energy efficiency consultants are the most sought-after experts

www.interxion.ch

pole position thanks to colocation

2 Interxion offers: > Highly secure facilities: Multi-level physical security including 24x7 onsite security, surveillance cameras, locked cabinets and private suites. > World-class facilities: Advanced Data Centre infrastructure with multiple layers of redundancy for power, cooling and fire-suppression. > Flexibility to build bespoke solutions: Interxion works to ensure that every customer’s precise needs are met and their expectations are exceeded. > Market leading service levels: Interxion sets rigorous Service Level Agreements for all its services, designed to offer cost-effective, flexible ICT infrastructure. > Carrier neutrality, multiple network providers: Most top tier carriers and ISPs offer direct access to the networks that serve the world’s Internet/communication routes. Interxion hosts 18 of Europe’s Internet Exchanges, offering outstanding peering opportunities. > Unprecedented connections: Interxion provides access to more than 700 Internet Service Providers and hosts the largest number of peering partners across Europe. Interxion ensures that the connectivity to your infrastructure - server farm, access network, or core network node - is superior. > Local expertise, European presence: Every Interxion Data Centre is fully staffed with trained professionals who know the local regulations and are fluent in the local language. > European Customer Service Centre: Interxion’s Data Centres are supported by a central European Customer Service Centre with a multilingual team offering technical assistance to customers 24 hours a day. > Full support services: Equipment housing, engineering, maintenance, connectivity solutions and a range of monitoring services provide Interxion customers with solutions to better manage their ICT and internet infrastructures. > Volume 1 - January 2011

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Your Digital Market Place Magazine

interxion interacts Would you like to comment on our Interxion Magazine?

We would be happy to receive your feedback via marketplace.ch@interxion.com

In this edition:

• uplink AG The complete office environment in a nutshell thanks to the Interxion market place • WAGNER AG IT from the socket outlet thanks to the Interxion market place • APC by Schneider Electric Energy efficiency consultants are the most sought-after experts

www.interxion.ch

Pole position thanks to colocation

3 Editorial Dear Customer,

Content In this edition: 2 Interxion offers 3 Editorial 4 Customer Case uplink AG 6 Pole position thanks to colocation 8 Looking back VIP Event 2010 9 Who’s who

Steve Callaert 10 Customer Case WAGNER AG

12 APC

by Schneider Electric 14 Tips & tricks 15 Fact Sheet

With the completion of the 2nd of three expansion phases at the Interxion ZUR1 data centre in Glattbrugg we have put an additional 640 m2 of state-ofthe-art data centre space into service. In doing so we are setting new standards not only within our Group, but also in Switzerland’s data centre landscape, maintaining our pole position thanks to colocation.

Optimum temperature control, the backup power supply and the access security system make our data centre the ideal facility for hosting your servers. Redundant, generously dimensioned backbone lines guarantee the promised bandwidth at all times. And a broad spectrum of connectivity options gives you access to over 30 carriers and ISPs. Turn to page 6 for more details.

Our Customer Case feature showcases two very interesting customers, uplink AG and WAGNER AG, both of which operate in the Interxion market place. uplink develops everything in-house, from readyto-use standardised offers to complex data centre solutions, ICT architectures and managed services.

With the clear-cut objective of designing a solution that boosts their customer’s flexibility as well as their security. WAGNER AG is the IT partner for SMEs. Its strengths lie in acting as general contractor for services relating to the consultancy, planning, construction and operation of IT infrastructure projects.

This time round the team member focus is on Steve Callaert, who took up the position of Account Manager in May. On 26 August 2010 we held our VIP event in ideal late summer conditions. Join us as we look back at the event. See page 8 for photos of the occasion.

Happy reading!

Interxion Switzerland AG Sägereistrasse 35 8152 Glattbrugg Switzerland T: +41 44 562 30 00 E: info.ch@interxion.com I: www.interxion.ch @InterxionCH

Eddy Van den Broeck Managing Director Interxion (Schweiz) AG

4 CASE

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customer

“For us the high security standards and the professional data centre support services were decisive in opting for Interxion (Schweiz) AG” Mainframes belong to the past. Today desktops in offices are all about mainframe virtualisation. As workplaces become increasingly mobile and location-independent, the highest security standards are an absolute necessity.

What’s more, the level of complexity is increasing all the time. This places great demand on users, demands they themselves are not always able to fulfill. That is where uplink, the specialist for information and communication solutions, comes into its own. Indeed, this is uplink’s strong suit. As uplink CEO Patrick Roth remarks, “Our aim is to ease the burden on the user and provide the level of service he effectively needs. That’s why we always come back to the original idea behind IT: IT is meant to lighten the burden in our everyday work, not make it more complex.

It is the only way to help the user. Which is why we came up with ‘nFlex’, our virtual workplace.”

> Patrick Roth Managing Director and co-founder of uplink AG

5 The complete office environment in a nutshell thanks to the Interxion market place After a development time of only two years, uplink presents the virtual workplace. A workplace whose data is stored on a central server and is retrieved via a chip card or web browser, worldwide and with a follow-me function, to the last automatically stored data status. ‘nFlex’ is proving very popular and is already up and running at many companies and various SMEs, for which it is ideally suited.

“However, it is thanks to the co-operation with Interxion (Switzerland) AG that we are able to offer our services and satisfy the trend for office cloud computing. For us Interxion (Switzerland) AG is the best possible data centre facility provider. Thanks to Interxion we are able to run IT services with a very high level of reliability and in turn offer our customers top quality and a high standard of security. This goes for all areas of physical security (from access control to fire protection and power supply). All the bank outsourcing regulations (2008/7) imposed by FINMA, Switzerland’s financial market supervisory authority, are also complied with. In other words we can guarantee our customers the highest security.”

CONTACT uplink AG Loorenstrasse 9, CH-8305 Dietlikon Tel. 044 828 64 00, Fax 044 828 64 01 info@uplink.ch, www.uplink.ch

“Thanks to its co-operation with Interxion (Switzerland) AG, uplink had made office cloud computing and all its benefits a reality” About uplink AG uplink provides reliable IT infrastructure as a managed service and operates a highly security data centre. It also develops products such as the virtual workplace ‘nFlex’, hosted mail and hosted backup service. The stated objective is to design IT infrastructure that equally boosts flexibility and reliability as well as availability and security. uplink develops everything in-house, from ready-to-use standardised offers to complex IT architectures and managed services. www.uplink.ch

6 Pole position thanks to colocation

Several studies have shown that the rapidly rising flood of data and the constantly increasing demand for storage space are among the biggest challenges of recent years. But more and more, the high demands in terms of data reliability and availability are playing a crucial role. That is why it is important for companies to be able to connect with their customers, reliably and in a variety of ways. This entails not just a free choice of network service providers, but also a high-density power supply and access to digital market places, to mention but a few key requirements. By outsourcing their IT infrastructure and businesscritical data to a data centre, companies are able to maximise their business potential and stimulate their own growth. Data centre operators such as Interxion (Switzerland) AG are of invaluable assistance as their special all-inclusive packages accommodate individual customer requirements.

> Frank Schaffner Senior Account Manager Interxion (Schweiz) AG

Choice of 350 carriers in 11 countries stand for professionalism As a leading provider of carrier-neutral data centres Interxion (Switzerland) AG for example is known for maximum quality and security. With access to more than 350 carriers and ISPs Interxion offers absolute neutrality, and with 28 data centres in 11 countries it covers a dense pan-European network, which can be of importance for international companies. Besides 18 Internet Exchanges (e.g. in Switzerland the neutral data exchange platform SwissIX) Interxion also hosts a range of communities or hubs throughout Europe. They provide customers with access to new and diverse business opportunities.

Tapping into new business opportunities However, what is essential for all customers is obtaining access to various communities such as Financial, Cloud or Content Hubs. Interxion (Switzerland) AG embraces future-oriented strategies such as cloud computing, which allows companies to gain added flexibility and respond more quickly to changes in business requirements without tying up capital. In Zurich it provides a secure and stable environment for high-availability cloud

7 Today a high-density power supply, a large choice of carriers and maximum security are all part and parcel of the requirements a data centre has to fulfil. Access to communities in key markets is also essential. Interxion (Switzerland) AG offers all of the above.

The proximity to the key markets pays off - for example London Private Peering

Live Video

HOSTING TV Channels

MANAGEMENT

VOD

PLAY OUT

Gaming

EXCHANGE

Premium Web Content

STORAGE / DR

CONTENT

Public Peering - IX

CDN

Broadcaster

Mobile Operator/ IPX

INTERXION CONTENT HUB

DISTRIBUTION

Interxion Content Hub services where cloud providers are able to grow and prosper as part of the Interxion Cloud Hub Community thanks to broad-based connectivity opportunities and modern multi-level security systems. High-density power configuration, 2N UPS, and redundant N+1 temperature control are available as standard. Interxion (Switzerland) AG is thus responding to a definite trend; market researcher Gartner is anticipating cloud business to generate a turnover of no less than CHF 150 bn by 2013.

Guaranteed access to media community Given the complexity of the digital media landscape, which is itself subject to constant change, Content Hubs are also increasingly attractive. Demand for real-time content is growing, along with the pressure to distribute that content. Content owners, publishers and distributors need a colocation provider they can trust, someone with a sound expertise of both technology and market. They need a partner who can support them reliably with the use of real-time and live content services with guaranteed availability, maximum

security and tried-and-tested publishing methods for their valuable digital content. He also offers easy access to a broad spectrum of opportunities for content distribution. Content Hubs enable companies to interconnect with a fast-growing digital media community; they are located in the most densely populated cities in Europe and offer direct access to a market of over 90 million broadband subscribers and a link to leading global content delivery networks (CDNs).

Zurich data centre facilities • 3,400 m2 of net data centre space • Access to more than 30 carriers • Multi-level security system • Access to Content, Cloud and Financial Hub Communities • 3.2 MVA redundant network connection • High-density power supply • Redundant UPS system and N+1 air conditioning

8 VIP Event on 26 August 2010 Impressions

9 >

Steve Callaert Account Manager

Steve is our new team member. The 47-year-old, who has dual US and Swiss nationality, boasts many years of experience and is eminently qualified for the position of Account Manager. His key tasks include looking after Interxion’s carrier and ISP customers, expanding the carrier portfolio in Switzerland, and helping with the product development for tailored offers targeted at this important customer group.

In addition, he also looks after the emerging e-health market.

“The growing level of interconnectivity among customers and the increasing overlap in requirements in terms of infrastructure, communication, security and other services make this an exciting challenge,” says Steve. “My job is to spot trends early on and to fully grasp the business model of customers and their requirements.”

“Achieving a win-win situation for everyone involved is a prime concern for me. A customer who is fully satisfied is a customer who will always come back, time and time again” In his leisure time Steve likes to relax with art, music and jogging. He also enjoys cooking for friends and sipping a glass of good wine with them.

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If you have a question you would like to ask Steve, you can call him on +41 44 562 30 57 or email him at stevec@interxion.com.

TEAMmember

10 CASE

>

customer

“For WAGNER AG, Interxion (Switzerland) AG is the only provider who can meet the exceptional requirements in terms of power supply and air conditioning”

> Thomas Wagner Managing Director and Chairman of the Board Wagner AG

As a study by IDC and Interxion has shown, the trend is very much towards outsourcing. According to the study the sustained demand for outsourced data centre services is set to rise by an annual 23% in the next four years in the European core markets of Germany, the UK, the Netherlands and France. This is the equivalent of a growth in these countries of CHF 725 m. In Switzerland IT service provider WAGNER AG, which specialises in planning, building and operating IT infrastructure for (S)MEs, is also playing the outsourcing card. As CEO Thomas Wagner explains: “Cloud Computing, SaaS and Infrastructureas-a-Service are already key items on our agenda and their importance is set to increase considerably in the future.

With Interxion (Switzerland) AG’s infrastructure and our own data centre in Kirchberg (BE) we have set up the ideal conditions to steadily further develop our outsourcing business and, together with partners, satisfy our customers’ highest requirements”.

11 IT from the socket outlet thanks to the Interxion market place Regarding the decision to opt for Interxion Thomas Wagner adds: “We selected Interxion (Switzerland) AG because as a partner Interxion is able to guarantee us maximum availability, security and autonomy. That means we can concentrate on our core competence, i.e. operating IT infrastructure for our customers, and building on basic infrastructure of the highest standard. We are very taken by Interxion’s efficient spatial concepts with regard to power supply and air conditioning; they comply with the highest green IT standards.

Standards which more and more of our customers demand and appreciate.

Thanks to the multiple redundancy of infrastructure and connection and the top quality standards, we are able to satisfy the highest security and availability requirements,” Wagner concludes.

“We are very taken by Interxion’s efficient spatial concepts with regard to power supply and air conditioning; they comply with the highest green IT standards. Standards which more and more of our customers demand and appreciate”

The partnership, now already in its eighth year, has evolved in the most positive way for both companies.

WAGNER AG now ranks among the most prestigious customers of Interxion (Switzerland) AG. Both companies have enjoyed steady growth, success and continual efficiency gains. As a result they have now become close partners of many year’s standing.

WAGNER AG acts as general contractor for consultancy and planning services, as well as the construction and operation of IT infrastructure projects. Founded in 1996 the company currently employs around 90 people in various areas of expertise.

About WAGNER AG

At its two data centres WAGNER AG runs the IT infrastructure for several thousand workplaces for its customers with highly specialised and qualified employees, with its Service Desk providing a fully customised support offer around the clock.

CONTACT WAGNER AG Industrie Neuhof 15 3422 Kirchberg Tel. +41 (0)34 426 13 13, Fax +41 (0)34 426 13 19 info@wagner.ch, www.wagner.ch

12 APC by Schneider Electric

Rising energy costs on the one and, more cost-effective IT budgets on the other. A challenge with which data centre operators are faced also in 2010. According to the latest Gartner research, companies have to expect a rise in energy prices of up to 10% this year. And yet, for most companies methods for ascertaining energy efficiency are still of secondary importance, and many IT managers simply do not know how much energy their data centres consume.

Christian Stolte, Systems Engineer with APC by Schneider Electric, has to say on the subject: “While energy-efficient technologies are now readily available, they are still not sufficiently taken into account. Against the backdrop of rising energy prices it is essential for most companies to keep a check on energy costs by using the appropriate tools and procedures. The availability of analysis functions and indicative data on current and historical power consumption, as well as the expenditure for individual subsystems is a precondition for enabling companies to spot opportunities to optimise their energy efficiency and control their costs. It’s a step which is certainly worthwhile, especially given the rise in energy costs.”

On this basis measures can be adopted to lower energy consumption. APC by Schneider Electric has drawn up the following four-point plan for companies:

1. Optimise by sizing correctly Poor energy efficiency in data centres is often due to oversizing and obsolete UPS technology. To counter inefficient oversizing, decision-makers need to respond quickly to growing UPS power requirements and opt for modern technologies that require less energy.

What’s more, not every UPS is suitable for every area. That is why APC provides UPS systems for all requirements: from home users to server rooms, small data centres to production facilities and large data centres.

2. Identify power consumption trends Once the information on the data centre’s power consumption is available, informed decisions can be made on the ideal dimensioning of an IT environment, thereby lowering the overall running costs. APC’s Infra-Struxure Central management software for example is used to ascertain unused capacities.

Data centre operators also obtain data on the age and status of their systems, as well as historical data on the energy consumption and costs.

3. Determine physical values at rack level Local and remote monitoring of physical values such as temperature and air humidity should be made directly at the relevant location, i.e. the data centre cabinets. A centralised monitoring software can then be used to determine and control the power supply, air conditioning and security in real time at aisle and rack level, right across the system.

13 The most sought-after data centre experts are now energy efficiency consultants 4. Cool correctly According to Gartner, in 2011 rack and aisle cooling systems will be the most widespread strategy for IT infrastructure with high power density. However, the right cooling system begins with the conceptual design for the infrastructure. Reducing the spacing between cooling source and heat load helps minimise the mix of air, which in turn prevents hotspots and increases availability. The temperature at rack and aisle level can also be monitored with sensors, providing the user with real-time on the precise heat distribution on the premises. APC’s InRow cooling systems are specially geared to the requirements of virtualised IT environments.

About APC APC by Schneider Electric is a global leader in Critical Power & Cooling Services, offering customers in industry, large corporations, mediumsized companies and the private sector powerful software and systems for IT and process applications. They

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MORE INFORMATION Interxion is a reseller of APC products.

Contact us for more information on +41 44 562 30 00 or at customercare.ch@interxion.com

include products for offices, home users, data centres and industry.

With the strength, experience and wide network of Schneider Electric’s Critical Power & Cooling Services, APC supplies precisely planned and meticulously installed and maintained solutions throughout the entire lifecycle. And with its exemplary commitment to innovation APC offers pioneering and energy-efficient systems for critical technologies and industrial applications. In 2007 Schneider Electric acquired APC and formed the Critical Power & Cooling Services Business Unit, which includes the APC and MGE UPS Systems brands and in 2008 achieved sales of EUR 2.6 bn with a workforce of 12,000 employees. The company’s product portfolio includes solutions for uninterruptible power supplies (UPS), precision cooling equipment, rack systems, security and monitoring software for the physical infrastructure, and design and management software. APC Infra-StruXure® is a data centre architecture that offers the industry’s most comprehensive solution concept for secure energy, cooling and management. With 114,000 employees and business ties in 100 countries Schneider Electric returned annual sales of EUR 18.3 bn in 2008. For more detailed information, please visit: http:// www.apc.com/de

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On average a typical company site will experience around 15 power outages a year. UPS systems provide an emergency power supply for a limited amount of time and help to prevent data loss. The UPS runtime should be at least as long as the systems it protects need to shut down correctly or until an additional emergency power unit kicks in. If data is still being processed during the outage, documents or system structures may be damaged.

Single or multiple workstations can be efficiently protected using offline models. Line-interactive UPS systems are the systems in most widespread use.

This is down to their high reliability and the fact that they can be mounted in 19� racks. Double-conversion UPS systems from 1 kVA upwards or in larger

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installations from 10 kVA upwards can be used cost-effectively and ensure outstanding output voltage quality. Finally, UPS systems with delta conversion come into their own in larger installations. This technology’s high efficiency levels results in considerable savings in energy and overall operating costs.

It is only with the right technology that the required level of availability can be achieved at economically justifiable costs. Long-term viability is also a key aspect. Many companies are familiar with the scenario where capacity and availability requirements increase much faster than expected. Opting for the right UPS and infrastructure solution offers the ability to respond flexibly to new requirements.

MORE INFORMATION Interxion is a reseller of APC products.

For more information contact Interxion at +41 44 562 30 00 or customercare.ch@interxion.com

15 Fact Sheet > Facility

> Services

• 3’400 m2 of equipped space • Located next to Zurich Kloten airport (five minutes) and ten minutes from Zurich city centre • Fault-tolerant and concurrently maintainable design

• Cabinets, shared rooms, cages and private suites • Remote hands-and-eyes: 24x7 installation and maintenance • Connectivity, management, backup services • Extendable across Europe via one service contract

> Connectivity • Quadruple-entry fibre • Direct access to 30 carriers/ISPs including the SwissIX Internet exchange • SLA-based cross connects available to all Zurich customers

> Power • • • •

4 MVA redundant grid connection Up to 99.999% availability SLA 2N UPA redundancy N+1 backup generators, supporting 72 hours at full capacity with highspeed refueling • Full range of output voltages and currents

> Security • Trained security staff on site 24x7 • Multiple physical security layers, including CCTV, man traps, 24x7 controlled access • ISO 27001-certified information security management systems

> Controlled Environment • Very Early Smoke Detection Apparatus (VESDA) • Inergen fire suppression system • N+1 CRAC redundancy per room • SLAs on temperature and humidity in line with ASHRAE recommendations • Entire facility infrastructure monitored 24x7 (Chiller, CRAC, Fire Panels, Generator, UPS, etc.)

> Energy Efficiency • Phased modular architecture optimizes Power Usage • Effectiveness (PUE) • Chillers with free cooling • Cold cube setup • Operated to the highest energy efficiency standards

> Customer Support ISO 27001-accredited European Customer Service Centre (ECSC) provides support in 11 countries to the same rigorous standards: • 24x7 facility and service monitoring • Multilingual response (German, English, Spanish, French and Dutch)

Accreditations & Associations Contributor Member, The Green Grid

Cofounder EMEA Chapter, Uptime Institute

ISO-27001-accredited Information Security Management-Systems

Contributor, EC Joint Research Centre on Sustainability

Patron of the European Internet Exchange Association Cofounder and patron of the Swiss Internet Exchange Association (SwissIX)

Published by Cornelia Arioli

Interxion Switzerland AG, Sägereistrasse 35, 8152 Glattbrugg, Switzerland

Carrier-Neutral Data Centres

POWER ON Equipment Housing | Connectivity | Managed Services Tel: +41 44 562 30 00 Fax: +41 44 562 30 01 web: www.interxion.ch e-mail: info.ch@interxion.com Amsterdam • Brussels • Copenhagen • Dublin • Düsseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich