IN REVIEW
September and October in Review The return of face-to-face meetings and the newfound importance of trade fairs.
S
eptember brought with it a moment that we had been waiting
editorial programs, which will follow the trade fairs even more closely.
for over a year: the return of in-person meetings and fairs.
In fact, 2022 promises to be a year full of important events for the
At last, we were able to personally distribute our magazines
sector, starting with PaintExpo, which will return for its eighth edition in
and meet our customers at various national and international fairs,
Karlsruhe, from 26 to 29 April.
such as the Salone del Mobile.Milano, Expo Ferroviaria (Milan), OMC (Ravenna) and Eurosurfas (Barcelona). There, we have met companies
The month of October reconfirmed the positive trend in terms of
and people who are enthusiastic about being able to interact again in
participation in trade fairs and events, together with great international
person and ready to face the new challenges that the market offers.
enthusiasm.
Another meeting we took part in (this time virtually, due to restrictions
Many trade fairs took place in these 31 days, and the ipcm® team
on travels to the United States still in force) is the Powder Coating
participated in-person to many of them. Among these, the three most
Summit, officially opened by Alessia Venturi, editor-in-chief of the
important events of the year for the industrial cleaning sector stand
ipcm® magazines, with a presentation dedicated to Smart Coatings. An
out: at EMO Milano, parts2clean in Stuttgart and DeburringExpo in
important occasion that we hope to be able to repeat soon, this time
Karlsruhe we distributed over 600 copies of the latest October issue of
in person.
ICT_Industrial Cleaning Technologies.
September also meant the publication of one
The pleasure of getting together, traveling
of the most important issues of the year: the
again and participating in international
special issue dedicated to architecture and
events is also reflected in the video-
design of ipcm . An edition full of inspiration,
interviews from the DeburringExpo fair that
of many “wow!” articles for insiders, and
we broadcasted live on our social media
of numerous innovations in the field of
channels. Several exhibiting companies
chemistry.
had the opportunity to briefly present
®
The new ipcm blog ®
their industrial company as well as their impressions about the post-pandemic
We inaugurated on 13 September the official
trade fair experience.
blog of ipcm®: Surface Treatment 101.
Regarding the events, on 7th October we
Currently available in English and Italian, the
were invited by the paint manufacturer PPG
articles that we will publish in this new space
to the inauguration of the new chemistry
aim to help those taking their first steps in
laboratory dedicated to STEM education
the world of surface treatment to have a
at the National Museum of Science and
better understanding of the processes and
Technology “Leonardo da Vinci” in Milan,
technologies that rule it.
created thanks to the support of the US
The first article that officially launched the
multinational company.
blog is dedicated to PVD processes, and explains what they are, the most common
On the 14th, on the other hand, we
industrial uses, application technologies and
participated in the inauguration of the
the advantages in terms of production and
Axalta Coating Systems Colour Experience
sustainability.
Room in Cavenago di Brianza (Italy), a
Work in progress for 2022
permanent space where the company’s experts will be able to present their
As always in the last four months of the
range of colours and powder coatings for
year, we are actively working on next year’s
architecture to architects and designers.
08
N. 72 - NOVEMBER/DECEMBER 2021 - international PAINT&COATING magazine