Dicos, One of China’s Leading Fast-Food Chains, Adds Plant-Based JUST Egg to Menu Eat Just, Inc., a company that applies cutting-edge science and technology to create healthier, more sustainable foods, today announced that Dicos, one of China’s leading fastfood chains, has added the award-winning JUST Egg to its menu at over 500 locations.
“We have witnessed the excitement consumers in China have for just egg, all driven by a generational move to heal their, more sustainable foods. We are grateful to partner with DICOS on this global plant-base protein milestone” Notably, the chain’s conventional egg patty will be replaced with JUST Egg’s pre-baked, folded format, marking the first time a major quick service restaurant has swapped an animal-based product with a plant-based one across multiple regular menu offerings. The addition of a plant-based egg at one of China’s most popular restaurants signals growing consumer excitement and business momentum for delicious, healthier and more sustainable foods.
Dicos stores in Shanghai, Beijing and Guangzhou as well as in Liaoning and Shandong provinces will introduce JUST Egg in three breakfast burgers, three bagel sandwiches and a “western” breakfast plate. To celebrate JUST Egg’s launch, the companies will leverage Weibo and WeChat in addition to Douyin and Kuaishou video-sharing platforms to build awareness and drive consumer trial through a series of breakfast “unboxing” videos featuring technology-oriented key opinion leaders. “The introduction of JUST Egg at Dicos is a product and brand upgrade based on consumers’ increasing interest in nutrition, healthier diets and environmental awareness. Adding JUST Egg to our core breakfast menu offerings will allow customers to experience JUST Egg in a variety of ways. We look forward to seeing the consumer response and will plan future menu offerings around it,” said Dicos Chief Marketing Officer Xie Yahui. “We’ve witnessed the excitement consumers in China have for JUST Egg, all driven by a generational move to healthier, more sustainable foods. We’re grateful to partner with Dicos on this global plant-based protein milestone,” said Eat Just co-founder and CEO Josh Tetrick. Reference: https://www.asiafoodbeverage.com/business-wire-news/
DIGITAL ISSUE NO.01 : FEBRUARY 2021 27
