African Odyssey 2013/2014

a f r i c a n

2013/14

Cover: De Beers Shining Light Awards

Au

99.99

IMPORTER EXPORTER OF PRECIOUS METALS tel: (+27) 11 334-1317 | e-mail: info@anabellaresources.com

03 african Odyssey 2013/14

Con tents 06

06

African continent is now open for business

13

10

Giving back to the continent

10

15

Jewellex Africa: what southern Africa has to offer under one roof

17

Open society initiative for southern Africa

17

20

Kimberley Process’ mixed success a decade later

23

Map of Africa

20

24

24

List of African countries and territories

29

29

A brief overview: Angola, Ghana, Madagascar and Malawi

32

32

Why brands need to adapt if they want to reach Africa’s youthful consumers

35

Island paradise

35

39

Born in Africa 2013/14

05 african Odyssey 2013/14

Editor: Adri Viviers Tel: +27 (0)11 883 4627 Cell: 084 261 1805 Email: sajewellerynews@isikhova.co.za Advertising Sales: Tanja Jordaan Cell: 083 268 6153 Email: adsales@isikhova.co.za Designer: Chantelle Johnston Copy Editor: Anne Phillips

editor’s Note

Subscriptions & Accounts: Thuli Majola Tel: +27 (0)11 883 4627

with necessary information not only on how, but

Email: subscriptions@isikhova.co.za

where as well.

Distribution: Ruth Dlamini

This year’s issue will also investigate how

and Prestige Bulk Mailers

companies looking to grow their brands in Africa can no longer afford to overlook the con-

AFRICAN Odyssey is published by:

tinent’s youthful consumers who make up 50%

Isikhova Publishing & Communications CC,

of the population, as well as how Mauritius is

PO Box 651793, Benmore, 2010, Johannesburg, South Africa.

becoming an investment destination for South

27 Panners Lane, Riverclub,

African precious metals and jewellery manufacturing businesses. African Odyssey revisits the

Sandton, South Africa.

Chief Executive Officer: Andrew Meyer Email: andrewm@isikhova.co.za Chief Financial Officer:

Africa is a place of stupendous beauty, optimism,

recent Open Forum which took place in Cape

courage, dance and laughter. It is a continent

Town where discussions focused around how Af-

filled with hidden treasures and leaves visitors

rica needs to reduce its dependency on foreign

in awe.

aid and get to the point of financing its own de-

The question is, however, can Africa be a

velopment.

Imraan Mahomed

lucrative export market for local distributors

A typographical map of Africa provides

Email: imraanm@isikhova.co.za

and manufacturers? African Odyssey seeks

readers with the necessary data on where all

to answer this question and reassure potential

African states are situated, followed by essential

exporters of the positive spin-offs the continent

statistical information relating to the different

has to offer and provides a unique guide on how

countries’ population, capital, currency, trading

to start up, conduct and manage the process.

language and GDP per capita.

Website: www.isikhova.co.za Printing: Colors Images: Photos.com by Jupiterimages

Sponsored by:

The views expressed in this publication are not necessarily those of the owners and the Diamond and Jewellery Federation of South Africa, its members, the publisher or its agents. While every effort has been made to ensure the accuracy of its contents, neither the owners and the Diamond and Jewellery Federation of South Africa, the editor nor the publisher can be held responsible for any omissions or errors; or for any misfortune, injury or damages which may arise therefrom. The same applies to all advertising. African Odyssey 2013. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without prior written permission from the publishers.

Sponsored by the Department of Trade and

For this edition, African Odyssey and

Industry (DTI) the publication is updated annually,

Born in Africa have once again been combined

closely monitoring the changes and dynamics of

instead of being distributed separately. Born in

policies and regulations as they occur.

Africa is a comprehensive directory featuring

It’s important to know some facts before tak-

information and contact details of all the

ing the leap to enter the African continent. In this

Jewellery Manufacturers’ Associations of South

year’s issue, African Odyssey looks at various

Africa’s members. Combining the two now

aspects. In its 2011 report, The Dynamic African

offers an even greater publication and a must-

Consumer Market: Exploring Growth Opportuni-

read reference guide to all operating within

ties in Sub-Saharan Africa, global management

this promising and growing industry.

consulting and outsourcing company Accenture notes that consumer spending in the sub-Saharan African region (SSA) is expected to rise to nearly US$1 trillion by 2020. This growth, it explains, will be accompanied by “rapid improvements in income levels, infrastructure and the business environment that promise continued growth as a consumer market”.

African Odyssey explores the benefits – and challenges – of exporting jewellery from South Africa into Africa and provides the reader

Adri Viviers

06 african Odyssey 2013/14

African continent is now Article by Lauren Copley

It’s no secret that a number of South African companies like MTN, Standard Bank, Shoprite, Sanlam, Tiger Brands and Nampak have been doing business in Africa for years. Now is a good time for local companies to grab the ample exporting opportunities available on the African continent.

the progress made and see the opportunities

income levels, infrastructure and the business

for growth, are overwhelmingly positive.”

environment that promise continued growth

It goes on to say that 86% of these business

leaders

believe

that

as a consumer market.”

Africa’s

The Accenture report authors believe

attractiveness as a place to do business will

that three key trends will further boost

continue to improve. They rank Africa as the

consumer buying. These are vastly improved

second most attractive regional investment

access to consumers via increased use

destination in the world, after Asia. This

of mobile technology, loosening of trade

is good news indeed for South African

restrictions and a more stable and better

companies thinking about dipping their toes

regulated business environment.

into Africa’s export market. Venturing into the

Another important trend is that Africa’s

“dark continent” is a daunting prospect, but

growing, increasingly wealthy population

Just a few years ago, The Economist called

then again, doing business is not for the faint-

is becoming more urbanised, with almost

Africa the “hopeless continent”. But that has

hearted in the first place.

two-thirds of the population expected to

changed, with the annual African Economic Outlook predicting that Africa’s economy will grow by 4,8% this year and accelerate further to 5,3% in 2014. In addition, the International Monetary Fund (IMF)’s most recent forecast notes that 11 of the world’s 20 fastest-growing economies through 2017 will be African.

Ernst & Young’s third annual attractiveness survey – entitled Africa 2013: Getting Down to Business – reinforces the point that “those already doing business in Africa are overwhelmingly confident about the continent’s progress and prospects.” With

live in cities by 2050. Accenture explains that

Consumer spending in the Sub-Saharan African region (SSA) is expected to rise to nearly US$1 trillion by 2020.

urbanisation will lead African consumers to purchase more goods and services, making it easier for companies to reach consumers with products, services and communications.

Mindset changes and looking North Africa offers a higher return on investment than any other emerging market, according to United Nations (UN) data. With a smaller presence of foreign companies, there is not only less competition, but also plenty of consumer demand for goods and services.

a physical presence in 33 African countries,

Diana Layfield, Africa CEO of leading

providing services in all 54 of the continent’s

international banking group Standard Char-

sovereign nations, Ernst & Young is not merely

It’s important to know some facts before

tered, concedes that corruption, poverty and

taking the leap. In its 2011 report (The Dynamic

limited infrastructure mean that Africa can

In this year’s survey, the E&Y authors

African Consumer Market: Exploring Growth

still be a challenging place to do business.

highlight the stark and enduring perception

Opportunities in Sub-Saharan Africa), global

However, with the company having seen

gap between those respondents who are

management consulting and outsourcing

steady progress across most markets, and a

already doing business in Africa, versus those

company Accenture notes that consumer

significant improvement in governance and

who have not yet invested in the continent.

spending in the sub-Saharan African region

political stability over the last 10 years, she

“Those with an established business, who

(SSA) is expected to rise to nearly US$1

asserts that investors who “take the time to

understand the real rather than perceived risks

trillion by 2020. This growth, it explains, will

understand the nuances, risks and opportuni-

of operating in Africa, who have experienced

be accompanied by “rapid improvements in

ties in Africa will be rewarded.”

theorising about doing business in Africa.

07 african Odyssey 2013/14

Experts advise on exporting to Africa

open for business Accenture reports that the first step for

port significant amounts into other African

companies considering emerging markets –

countries. “Africa hasn’t been a major focus,

in sub-Saharan Africa (SSA), for example – is

mainly because of lack of market knowledge

to determine where the greatest opportuni-

and finding big customers that are able to

ties and most attractive consumer markets

pay for the products in advance. It’s an area

lie. “Our analysis shows that nine countries

we’d like to explore, but the question is how

will account for nearly three-quarters of total

to deal with challenges in dealing with any

consumer spending in sub-Saharan Africa by

export market (not necessarily only Africa).

2020.” Apart from South Africa (involved in

We’d need to ensure that products are deliv-

an estimated 2 000 projects), other promis-

ered safely and cost-effectively to customers

ing countries are Kenya, Ethiopia, Uganda,

and that we get paid.”

•

Invest time and effort in building local relationships and understanding African business and social traditions, customs and the culture of the country where you intend doing business.

•

Get on the ground and do your homework. Do thorough research to establish whether there’s a market for your products/services and who your competitors will be.

•

Utilise available resources and learn from businesses already in Africa.

•

Don’t limit innovation to service and product offerings only – it must extend to pricing and marketing.

•

Be willing to spend money on market research or consulting with an export agent that travels to your target market regularly and has an established network.

•

Don’t assume that what works for one country will work for another.

Africa has widely diverse cultures and business strategies.

•

Assess your risk and then decide whether to establish a stand-alone business, enter via an acquisition, seek partnerships or joint ventures or licence your products/services to another company.

•

It’s critical to have good representation on the ground that can follow through on your business plans. Choose someone you trust with useful contacts and credibility in the right circles.

Angola, Zambia, Senegal, Ghana and Nigeria.

Louise Robinson, managing director of

Countries attracting growing numbers of

Database 360, admits that doing business

projects in E&Y’s survey are Ghana, Nigeria,

in Africa is not for the faint-hearted or for

Kenya,

companies looking to make a quick profit.

and win their trust. Only then will you be

Simply using already tried and tested Western

able to proceed with business,” explains

Continuing diversification, notes E&R,

business practices will not cut it in Africa, she

Robinson. She adds that entrepreneurs

means an ever-increasing emphasis on ser-

remarks, no matter how well it has already

accustomed to Western punctuality may be

vices, manufacturing and infrastructure-related

served a company in other global areas.

frustrated to discover that time has a uniquely

Tanzania,

Zambia,

Mozambique,

Mauritius and South Africa.

activities. In 2012, services accounted for 70,2%

Accenture’s report agrees that companies

of projects (up from 45,2% in 2007), while manu-

looking to export into Africa will “have to

patience and longer timelines to conduct

facturing activities accounted for 43,1% of capi-

adjust their strategies and expectations”, since

business than elsewhere. For example, pre-

tal invested (up from 22,4% in 2007).

unreliable logistics, lagging infrastructure

arranged meetings or other appointments

and understanding the diverse nature of

may not always begin on the scheduled time,

opportunities can be challenging.

and you’ll need to follow up telephonically

Moreover, Mark Paper, COO of Business Partners International, says the telecommuni-

different

meaning

in

Africa,

requiring

when emails go unanswered.

cations, construction, banking and retail sec-

“Cultivating business relationships in

tors are thriving, providing “entrepreneurs in

Africa requires patience. In the West, trust is

Africa with much opportunity to take advan-

formed through successful business. In Africa,

be deterred by Africa’s different way of

tage of these growing industries.”

it’s the other way around. You first need to get

conducting business. She cautions against

to know your prospective business associates

waiting too long and advises “getting in while

As the continent’s star performer, South Africa invested in 75 projects in Africa last year, more than any other country.

Robinson

urges

companies

not

to

the market is still small and growing with it.”

“Investors from Western business back-

OroAfrica CEO Gary Nathan, involved

grounds looking to grow into Africa need to up

in the local retail watch and jewellery indus-

their game. They need to improve their pres-

try, believes there is “significant demand

ence because they are at serious risk of losing

among African consumers for items such as

all the opportunities to their Chinese counter-

gold chains, wedding bands and earrings.”

parts that are forging business relationships in

While OroAfrica supplies to customers in

every African country,” she remarks.

Namibia, Botswana, Mozambique and Mau-

Accenture shares her sentiments on

ritius, Nathan says it doesn’t currently ex-

the need to move quickly. “Companies that

08 african Odyssey 2013/14

enter early, and even create new product

Abundant support

across sectors to identify international

categories, stand to gain a significant

Aspirant exporters can tap into several

business opportunities through its For-

advantage over competitors that wait until

resources,

export

eign Economic Representatives (FER)

the African market is more mature, when

consultants, export councils and government

network. The network currently com-

allegiances have already been formed and

organisations such as Wesgro and the

prises 53 economic representatives situ-

competitive pressures are more intense.”

Department of Trade and Industry (DTI).

ated in over 40 strategically selected

countries that actively participate in helping exporters reach their targets.

including

private

Both Wesgro and the DTI offer a wealth Hurdles and hope rising

of useful information and practical support to

E&Y’s report indicates that while people

emerging and established exporters on their

•

The DTI Global Export Passport Initiative

already doing business across Africa say the

websites, via various publications and training

training programme focuses on export

business environment is improving, there

programmes. For example, the DTI launched

capacity-building and training emerging

are still two key constraints – transport and

its National Export Development Programme

and experienced exporters to ensure

logistics infrastructure, as well as bribery

(NEDP) in April this year. Just one of its offerings

their

and corruption.

is an online Export Readiness Assessment,

sustainability in the international market.

Wesgro’s Exporter Development Pro-

export-ready

status

and

This is underpinned by the World Bank’s

which determines whether a company and its

•

Logistics Performance Index (LPI), which

products are ready to export. Wesgro and DTI’s

gramme

shows that Africa’s quality of infrastructure

initiatives and programmes include:

Western Cape-based SME companies

and inept customs and border management

•

The DTI’s Trade Opportunities Centre

in improving their international trade

are only two of several factors contributing to

(TOC) assists small and medium-sized

management knowledge and expertise.

transport and logistics cost and inefficiencies.

South African export-ready companies

The EDP programme provides various

levels of training courses.

E&Y reports that while people often

(EDP)

assists

established

perceive corruption to be rife across Africa the facts indicate wide variation in the extent

Africa – where believers flourish

to which it is a major issue, “with several

There’s no doubt that Africa offers some

African countries benchmarking well against

lucrative markets to exporters – whether it’s

other emerging markets.”

food, mobile phones, entertainment, cars,

Africa’s considerable infrastructure deficit

clothes or financial services. With the World

– particularly relating to logistics, electricity

Bank recently stating in its Africa Pulse report

and transport infrastructure (roads, rail, ports,

that consumer spending accounts for more

etc) – has been well documented, along with

than 60% of sub-Saharan Africa’s buoyant

calls to prioritise solutions. Just one of these,

economic growth, it is forecasting this will rise

the Africa Competitiveness Report 2013

to more than 5% over the next three years, far

(launched in May launched during the World

outpacing the global average.

Economic Forum in Cape Town), assessed

The continent’s size, diversity and frag-

38 African countries, concluding that trade

mented economies make it an intrinsically

restrictions and poor transport infrastructure

complex place to do business. Frontier Ad-

limit the continent’s promising growth.

visory, a consultancy for developing world investment, reminds us that for Africa “to de-

There is no “cut-and-paste” approach to resolving these complex constraints. It

Sources and helpful resources:

liver on its growth promise, its governments

will need focused interventions by African

1. WEF on Africa (Cape Town May 2013) http://www.weforum.org/africa2013

must create environments of opportunity.”

2. Department of Trade and Industry

(DTI): www.thedti.gov.za or toll-free

0861 843 384

companies

governments in co-operation with the private sector, but the gap is being narrowed. In 2012, there were over 800 active infrastructure projects across different sectors in Africa with a combined value in excess of US$700 billion, most of which focused on power (37%) and transport (41%).

Closer

to

home,

Christo

Wiese,

chairman of Shoprite Holdings and Pepkor, remarks that “red tape has been a bigger inhibitor of trade than corruption” in his 20year experience expanding the group into Africa. Speaking at the Cape Town Press Club on 30 August this year, Wiese said while anecdotal evidence of the effects of Africa’s flawed policy may be discouraging, “the upside is that there is plenty of lowhanging fruit to be gathered through relatively simple reforms.”

3. World Economic Forum:

contact@weforum.org or website www.weforum.org 4. Africa Competitiveness Report: http://www3.weforum.org/docs/ WEF_GlobalCompetitiveness Report_2012-13.pdf 5. http://www.howwemadeitinafrica.com/ advice-on-exporting-to-africa/987/ 6. Accenture: The Dynamic African Consumer Market: Exploring Growth

Opportunities in Sub-Saharan Africa

(2011 report) 7. Ernst &Young Attractiveness Survey:

Africa 2013 – Getting Down to

Business: Growing Beyond 8. Wesgro: http://wesgro.co.za/exporter

Yet the fact that several South African with

an

already-established

presence in Africa are very positive about the continent’s growth prospects should inspire other businesses to consider exporting to grow their international business.

These companies, says E&Y, are getting down to business and are already deeply committed to the future of the continent, both financially and emotionally. “They are growing their investments and expanding their operations. They do not need convincing because they are believers in the Africa growth story.”

The bottom line, concludes Robinson, is that investors and businesses that continue to ignore Africa are missing out on a vast untapped market, with an abundance of investment opportunities across many different sectors and industries.

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10 african Odyssey 2013/14

Giving back

Courtesy Gemfields

to the continent Gemfields is the world’s largest producer of coloured gemstones, but prefers to think of itself as more than just a mining company. It is a pioneer at an exciting new frontier where mining and marketing, exploration and ethics meet. Historically Zambian emeralds have been its specialty, but it also produces Zambian amethysts and, more recently, rubies from Mozambique.

The company does so ethically, sustainably and transparently.

commercial obligations – obligations not only

Gemfields’ approach has set new benchmarks

Community

for fair trade, environmental, social and safety

Kagem, its emerald mine, is at the heart of

practices, a fact of which the mining company

its operations. It is located in the Lufwanyama

is very proud. Its direct involvement in each

district of Zambia, several hundred miles

step of the process from mine to market is

north of the capital, Lusaka. It is a remote and

unique, and allows it to guarantee the prov-

poor part of the country, where employment

enance of every one of its gemstones.

they live. That’s why we engage so closely with our stakeholders to ensure that we’re in touch with their needs and concerns, whether environmental, educational, medical or social.

We understand that mining companies can no longer take from the Earth without giving back.

In an industry in which, historically, fine words have often been more common than fine deeds, we have set out to lead by example.”

is low and opportunities few. Here Gemfields works closely with local community leaders,

home is in Zambia, in southern Africa.

the government and select NGOs to ensure

its

relationship

with

Zambia is essential to understanding the

Courtesy Gemfields

our employees and the communities in which

Although it operates globally, its Understanding

Courtesy Gemfields

to our shareholders and customers, but also to

that its presence has the maximum, positive, impact on those who live in the area.

company. Zambia is not only the place

The company employs nearly 700 people

where it started, but is also the place that

at the mine and in ancillary jobs, has either

helps it define who it is. “The breathtaking

built or provided material support to several

Zambian landscape is a constant and

community schools, opened a medical centre

powerful reminder of the beauty and

and an HIV/Aids clinic and started an agricul-

majesty of our planet. It has instilled in us

tural assistance programme that has helped

a sense of just how precious the natural

farmers to improve and diversify their crop

environment is, and of how the things we

yields; all of these projects are overseen by a

do can affect the lives of local communities

full-time community project co-ordinator, em-

for the better,” says Gemfields.

ployed by Gemfields to ensure their effective

It works in close partnership with dealers

implementation. Moreover, none of the proj-

and manufacturers to track and monitor its

ects have been imposed on the community;

gems throughout their journey to the consum-

they are only agreed on after consultation and

er. It’s not just the beginning and the end of

discussion with all interested parties.

the process that is important to the company:

In the past 12 months, it has been pri-

everything that happens in between matters

marily focused on running and maintaining

too. Naturally, ensuring that its gemstones are

projects that were initiated in the last few

conflict-free is an essential component of that,

years. These projects were developed in

but it is only a part of a much larger commit-

conjunction with key local stakeholders with

ment that also prioritises the health and safety

a view to creating long-term, sustainable

of its workers and their communities, environ-

benefits for the local population. Highlights

mental sustainability and the implementation

of the programme include the construction

of best business practices.

of three classrooms and sporting facilities

In short, its concerns transcend the bottom

for the village of Chapula, three class rooms

line. “We know that we have moral as well as

and sporting facilities for the community of

11

Courtesy Gemfields

african Odyssey 2013/14

struction of sports facilities at Namanhumbir

The future

and the purchase of sports equipment for

There’s barely a company in the world of any

several local teams. Montepuez Ruby Min-

size that doesn’t boast a Corporate Social

ing contributed to two important community

Responsibility (CSR) policy. For many, CSR is

projects in Namanhumbir, namely a complete

viewed as a cost of doing business and large-

upgrade of the village market facilities and

ly an exercise in ticking boxes. Such compa-

the renovation of the local school, as well

nies commission some reports, give some

as contributing to several smaller projects

money to charity, engage in some community

that have made a real difference to people’s

activities, reduce their carbon footprint and

lives in the immediate area. These projects

announce to the world that they are ethical.

include the upgrade and maintenance of

“At Gemfields we aspire to be more than

various roads, several community events and

that, and we use the word ‘aspire’ advisedly.

direct aid to victims of flooding.

We have found it isn’t easy. When we started our operations in 2009, we took some signifi-

Environment

cant first steps towards being the sort of busi-

Respect for the environment is central to

ness that makes CSR central to its philosophy.

Gemfields’ approach to sustainable mining

Now we have taken a decision to invest more

Kapila, clinics for the communities of Nkana

practices. Founded on a thorough under-

resources into this important area. We have

and Pilala, and outgrowing programmes with

standing of, and adherence to, international

allocated a larger budget to the programme

local co-operative farming projects, who sell

and local coloured gemstone mining guide-

and we are in the process of developing a

fresh produce directly to the mine. Further-

lines and practices, it continues to pioneer

strategic and aligned plan to take us through

more, Kagem has ensured the ongoing up-

new approaches throughout the mining,

to the end of 2016. For Gemfields, CSR is not

keep of the schools by supplying permanent

processing and selling cycles. It uses sophis-

simply about ticking boxes. We wish to inte-

maintenance staff and constructed 11 km of

ticated tools and techniques allowing it to

grate the principles we believe in into every

gravelled roads to facilitate access for local

greatly reduce the impact of its activities on

area of our business.”

communities. The community relations man-

the environment – for example, it’s been able

ager based at Kagem has identified projects

to eliminate the use of harmful chemicals in

for future development that are in line with

the mining process. Beyond the mines, sim-

Gemfields’ development goals. These in-

pler innovations are proving equally helpful

clude the construction of a secondary school

to local communities. Through its agricultural

at Chapula, a vocational skills training centre

assistance programme, for instance, it’s sup-

at Chantete and mini-hospital facilities at

plying farmers with seeds and fertilisers to

Nkana, a project which is already underway.

help increase their crop yields.

In Mozambique, where its project has

It also collaborates with like-minded or-

grown exponentially since commencing op-

ganisations that share its concerns, such as

erations in January 2012, the need for mean-

the World Land Trust, an international conser-

ingful community projects has also grown.

vation NGO that buys, preserves and protects

Therefore Montepuez Ruby Mining has em-

threatened habitats worldwide and always

ployed a dedicated community relations

strives to set an example of best practice. In

manager to oversee all community-based

partnership with the World Land Trust, the

projects. Major projects undertaken include

University of East Anglia and London’s Natural

the construction of two drinking water wells

History Museum, it’s begun an ambitious proj-

for the villages of Namanhumbir, Nacoja

ect to identify, monitor and conserve the pre-

and Minheune, the purchase of two tractors

viously unstudied flora and fauna of

for the use of local farmers, the construction

Zambia’s Miombo woodlands,

and renovation of schools in the villages of

a region immensely rich in

Npene, Nsewe and Nanune, the rehabilita-

biodiversity, in which its

tion of the maternity ward at Mirate, con-

Kagem mine is located.

Courtesy Gemfields

We understand that mining companies can no longer take from the Earth without giving back.

In an industry in which, historically, fine words have often been more common than fine deeds, we have set out to lead by example.

Responsible Jewellery Council

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Diamond jewellery report: This report is an analysis of the colour and clarity of the diamonds and the estimated weight of the gems.

Colour authentication of diamonds: All fancy coloured diamonds are extensively checked for colour treatments and/or enhancements using sophisticated technology.

GEMSTONE REPORTS Tanzanite report and tanzanite jewellery report: This report verifies that the gem is natural. The report covers the weight, colour, clarity and cut of the gem and the standards applied are accepted by the industry world-wide.

Coloured stone reports: This comprehensive report covers the weight and the verification of the variety, colour, clarity, brilliancy and final grade of the gemstone and reports on whether the gem is synthetic, fracture filled or enhanced in any other manner.

Equipment used by E.G.L. South Africa includes: • Vis-nir spectrophotometer interfaced with a Raman unit • DiamondSure TM and DiamondView TM • Sarin Proportionscope • Long and short wave radiation sources: fluorescence test • Macbeth Judge II illumination box • Diamond and Tanzanite colour master sets • Standard gemological equipment • Electronic weighing scales • Electronic conductivity testers • Variable fibre optic lighting (daylight equivalent and Tungstenlight) • Gossen colour temperature meter • Type II diamond indicator (ultra – sensitive SWUV) • FTIR - spectrophotometer • HRD - d-Screen

REPORT VERIFICATION The authenticity of the reports or certificates can be verified online using our web based search and verification programme or by contacting us directly via email, telephone or fax.

E.G.L. COLLEGE OF GEMMOLOGY JOHANNESBURG

E.G.L. South Africa has been offering diamond grading courses since 1983. Due to the high demand for training in the diamond sector, E.G.L. South Africa made the decision to formally establish the E.G.L. South Africa College of gemmology to provide training for the jewellers and their staff, the gem dealers and the public.

CAPE TOWN

The courses currently on offer are: • Diamond and Diamond Grading • Polished Diamond for the Retail Jeweller • Introduction to Tanzanite • Essentials of Coloured Stones

FOR FURTHER INFORMATION OR ENQUIRIES EMAIL: college@egl.co.za

Suite 410, 4th Floor, SA Diamond Centre • Cnr. Main and Philip Street, Johannesburg • Tel: +27 11 334 4527 • Email: infoJHB@egl.co.za Suite 704, 7th Floor, 80 Strand • Strand Street, Cape Town • Tel: +27 21 419 8828 • Email: infoCT@egl.co.za E.G.L. SOUTH AFRICA IS A MEMBER OF THE DIAMOND DEALERS CLUB OF SOUTH AFRICA AND THE JEWELLERY COUNCIL OF SOUTH AFRICA

www.egl.co.za

15 african Odyssey 2013/14

Jewellex Africa: what southern Africa has to offer under one roof Jewellex Africa is the premier trade fair of the South African jewellery industry and has been hosted by the Jewellery Council of South Africa (JCSA) for nearly 40 years. Under the chairmanship of Rowan Jacobson of CJR Gift Sales, a small committee once again put together an impressive event this year.

Jewellex is a forum for and by the local industry, offering the buyer a wide variety in terms of merchandise lines of watches, clocks, fine jewellery, pearls and precious stones,

jewellery

packaging,

machinery,

accessories and services.

It is a division of the JCSA, a Section 21 company, not for gain. The Jewellex committee is a sub-committee of the Jewellery Council Board and comprises JCSA mem-

flying colours. In spite of a downturn in the

During this year’s fair, Jeremy Maggs,

economy, Jewellex exhibitors still believe in

renowned journalist with over 20 years’

the power and success of marketing.

experience, addressed attendees at the annual Business Breakfast. Maggs shared

The fair has established a reputation over the years for being the premier showcase for the South African manufacturer and distributor.

his experiences during his time in various media platforms. Also on the agenda was a seminar presented by Daniel Jacobs on “Understanding How Design Works,” where delegates had the opportunity to learn about fundamental principles needed for good design.

The Department of Trade and Industry (DTI) once again financially supported 10 SMME companies to exhibit at Jewellex.

“Without the assistance of the DTI, some of these companies wouldn’t have been able to do this on their own, so we are truly grateful for their support,” said Lorna Lloyd, acting CEO of the Jewellery Council.

The Jewellery Council’s Chairman’s Fund

bers representing the various stakeholders of

also covered the costs of bringing a small

the South African jewellery industry.

group of students to visit Jewellex from the

The fair has established a reputation over

Durban University of Technology.

the years for being the premier showcase

Jewellex offers an environment for busi-

for the South African manufacturer and

ness-to-business linkages in the industry that

distributor. By growing Jewellex into Jewellex

have seen significant successes for existing

Africa, the JCSA is aiming to expand its

business growth and the integration of new

offering to include neighbouring countries

participants in the industry. Its key mission

and international exhibitors, acknowledging

is to provide a platform that will grow the

that SA is part of a global market. The core

South African and African jewellery industry.

purpose of this vision is to assist the South

It is also an ideal platform for brand intro-

African jewellery industry to grow and create

ductions and new launches. It sup-

jobs, as well as earn foreign exchange.

ports the jewellery industry as a

Although 2013 has been one of the

whole and promotes South

most challenging years that Jewellex has

Africa’s quest to become

ever experienced due to economic factors, fair organisers have still pulled through with

the jewellery trading hub of Africa.

Labi Kapo, a gifted and artistic

creating a workshop that allowed him the space to fulfil his dream of

London jeweller who has worked with

training people from this continent to become top-end manufacturers.

renowned jewellers such as Andrew

Above, from left: Wumba Kapo (Director) and Labi Kapo (Director)

Grima (Queens Court Jewellers –

Labi is a master goldsmith, a member of the London Assay Office and

Queen Elizabeth II), Universal Gem

involved with the University of Johannesburg (UJ) as a lecturer in its

Trade,

Robert

Jewellery Faculty. Between lecturing and manufacturing, Labi also fi nds

Glenn and Byron Jewellery Ltd,

time to mentor young people starting off in the industry. Your typical

decided to leave Europe behind and

student found at Akapo Jewels would either be a UJ graduate, an MQA

relocate to South Africa with his wife

trainee (accredited service provider) or a private student. The training

Wumba in 2002.

provided at Akapo is for Graduate Development Projects (GDP), which

Alexis

Jewellery,

is then followed by a trade test. Akapo also provides NQF training Labi and Wumba had a dream to

from level two, three and four. The team specialises in developing and

create a business that could teach

designing short courses for people in the industry who are seeking to

and train talented youngsters from

hone their skills and develop their careers.

Africa to become as skilled as the best London had to offer in the form of goldsmiths. This dream became a reality with the formation of Akapo

Wumba, co-director and administrative manager of the business, and

Jewels, based in Hyde Park, Johannesburg. The facility offered Labi the

Labi welcome students from across the continent and invite any private

opportunity to work and produce jewellery for the top-end consumer

client or company to make contact with them to discuss training courses

through some of South Africa’s most upmarket jewellers whilst also

that work and add value to careers and businesses.

AKAPO JEWELS (Pty) Ltd • Specialists in Bespoke Jewellery Address: Hyde Park Corner, 5th Floor, North Wing, Johannesburg, 2196 • Tel: +27 11 325-4704 • E-mail: wumba@akapo.co.za • www.akapojewels.co.za

17 african Odyssey 2013/14

Africa needs to reduce its dependency on foreign aid and get to the point of financing its own development, some of the continent’s key development experts said at the recent Open Forum which took place in Cape Town.

Timing is optimal now that Africa is experiencing an economic boom with annual growth rates of up to 8%.

“Africa has become a place where you will make money, not lose money,” said Graça Machel, the wife of former President Nelson Mandela and a renowned women’s and children’s rights activist. She was addressing delegates at the Open Forum on “Money, Power and Sex: the Paradox of Unequal Growth” organised by the four Open Society Africa Foundations.

Africa’s richness in natural resources should give the continent’s governments a strong position at global negotiating tables, said Machel, adding: “African governments have to radically change the way they see

Open society initiative for southern Africa

the potential of the resources we have.”

Mkandawire from the London School of

only African governments can solve,” said

She stressed that they needed to create real

Economics suggested.

Neville Gabriel, executive director of South-

partnerships, refuse to be patronised and

Although domestic savings can play a key

ern Africa Trust, an independent agency that

ensure that economic gains benefited all

role in financing development in any economy

supports regional policy dialogue to over-

people on the continent.

– for example, by providing resources for in-

come poverty. He believes one of the conti-

Machel warned that Africa’s exceptional

vestment, boosting financial market development

resulted in more equity, equality and fairness

growth – sub-Saharan African

in the past few years already

for all. To achieve this, countries needed to

countries are only saving on

shown their political force –

collaborate more intensely on a sub-regional or

average about 15% of their

most prominently during the

continental level, she suggested.

GDP. This is down from 20-

Arab Spring – and now need

25% in the 1970s, according

to demonstrate their econom-

“Africans need to have a more inward

and

stimulating

nent’s key assets is its emerging and

economic growth over the past decade had not

focus to benefit our continent as a unit. We

to the United Nations Economic

must not continue in a scattered, territorial

Commission for Africa.

young middle class. They have

ic force. “The young middle class will be the engine for Africa’s

way. No-one will make it alone. We will make

African countries compare poorly

it when we’re united,” said Machel. This

with other major developing blocs like China

also means moving away from a “hand-out

and India, which currently save 35-40% of

African governments therefore need

mentality” and a focus on aid, she added.

their GDP. Such differences in savings rates

to ensure that natural resources are used

can ultimately make the difference between

adequately so they can lead to job creation

thriving and stagnant economies.

to turn this new middle class into a productive

Foreign aid for Africa is already on a steady decline in relative terms. Because the

development in the medium to long term,” said Gabriel.

continent is experiencing economic growth at

“Africa is not poor. We just don’t know

part of society. Currently, between seven and

7-8% annually, and foreign aid makes up, on

how to manage the resources we have,” said

10 million young Africans on the continent

average, 3-4% of a nation’s GDP, aid will over

Dr Nkosana Moyo, executive chair of the

are looking for jobs.

time decrease in proportion of total resources

South African Mandela Institute for Develop-

KPMG experts commented on issues

spent. But African governments will have to use

ment. “Too much of Africa’s capital contin-

surrounding the recent BRICS Summit,

the additional income effectively to translate

ues to leave the continent in the form of

with a particular focus on the potential

monetary gains into development.

raw materials, instead of contributing to

role of BRICS in Africa’s development.

the development of the continent by

Lullu Krugel, senior economist for KPMG,

much more efficient. We need

adding value through manufacturing,

commented on financing investment and

better

production and services,” he said.

development:

“We have to make governments taxation

systems

and a more restrained consumption

cul-

ture, a savings culture,”

Prof

Thandika

“SMMEs

are

regarded

The next step is to link economic

globally as one of the major catalysts for

growth to social inclusion, to en-

economic growth and development. This is

sure development for all.

“That’s a problem

even more apparent in the aftermath of the global economic downturn.”

18 african Odyssey 2013/14

and schemes that will assist in financing these

Africa’s exceptional economic growth over the past decade has not resulted in more equity, equality and fairness for all. To achieve this, countries need to collaborate more intensely on a – Graça Machel sub-regional or continental level.

supposedly risky, but extremely important, businesses in the economy.”

Aziakpono believes that key to improving economic efficiencies on the continent is the development of financial structures that stimulate the “middle space” in the economy. “On the one side, where traditional financial systems operate, the level of cost recovery is very high. At the other end, where the cost recovery is

SMMEs represent almost two-thirds

Development finance in-

very low, one finds ‘survivalist’

of total global employment opportuni-

stitutions are crucial for the

enterprises that are not regis-

ties. Research by the OECD also indicates

development of small- and

tered businesses. These sur-

that, during the high growth periods of

medium-scale

enterprises

vivalist enterprises come with

developed economies, nearly all job cre-

(SMEs) across Africa, which

extremely high levels of risk

ation came from organisations that were

otherwise

less than five years old. Smaller enterprises

proper access to finance to help

also lost fewer jobs during the recession. It

build and expand their operations. It is

is therefore clearly important that SMME

the opening up of finance available to these

what Aziakpono refers to as the develop-

development, opportunity creation and

businesses that will help to unlock the invest-

ment finance niche – the “middle space” in

support should be a key component of the

ment potential in Africa.

an economy. “This space is populated by

economic development strategies of the BRICS nations.

struggle

to

gain

According to Prof Meshach Aziakpono, programme head of the University of Stel-

and they can hardly be financed by any profit-driven institution.”

In between these two extremes is

self-employed, salaried workers, micro-enterprises and small- and SMEs.”

DeBuys Scott, head of KPMG’s Global

lenbosch Business School’s (USB) MPhil in

Infrastructure and Projects Group, addressed

Development Finance, SMEs often suffer as

industry

investments in infrastructure. “Populations

they are not big enough to raise capital on

can design courses that provide the skills

need the major driver of infrastructure de-

the stock market or liquid enough to be able

people need to develop schemes which

velopment.” According to Scott, two major

to issue bonds to obtain financing.

can assist in providing finance to the poor

factors differentiate South Africa and Africa

Aziakpono, who is an expert in eco-

Aziakpono says that by working with bodies,

academic

institutions

and SMEs. “There is a real need to develop

in this regard:

nomic and financial sector development in

financial

•

Population growth on the continent is

Africa, says that in terms of training, financial

tailored to the African reality. However, it

the fastest anywhere on the planet.

programmes often tend to focus only on tra-

is not practical to have a purely academic

•

The degree of urbanisation for Africa is

ditional financial systems comprising banks,

solution. We need to engage with industry

the quickest in the world.

insurance companies, and stock and bond

and learn from them.”

This creates massive pressure on the

markets. “The majority of the populations

According to Aziakpono, one challenge

available infrastructure on the continent and,

and businesses in African countries do not

for these financial schemes is overcoming

in particular, in the major cities. “We have to

have access to these markets, hence they

under-development in the African environ-

think differently about how we develop the

are often excluded.

ment. “Firstly, there is a lack of collateral

vehicles

that

are

specifically

infrastructural in the major centres, particularly

“There is an urgent need for training in

due to poorly defined property rights. Most

as there is more emphasis on sustainable

this area – it is critical to develop programmes

of the property and land in Africa is commu-

infrastructure development than ever before.

nally owned. Therefore a very small percent-

Thinking about projects in isolation simply will

age of people have the ability to offer their

not be good enough any more.”

property as collateral for a loan. Further-

Africa is largely a resources continent,

more, weak accounting standards through-

and South Africa also relies heavily on its

out the continent pose a significant barrier

resources. More of the key natural resources

to assessing the viability of a company as

required for all sorts of manufacturing, power

an investment opportunity. There is also the

generation, etc are found in these locations

weak legal system which makes the enforce-

than anywhere else in the world. From an

ment of contracts difficult.”

infrastructure viewpoint, this places all the

He says the significant income inequali-

emphasis on “pit to port” development,

ties between the poor and wealthy popula-

namely mine operations, freight rail, port

tions in Africa limit not only the pool of sav-

facilities and maritime activities.

ings available in many economies, but also

Often these routes span many countries,

the number of individuals who have access

leading to the development of specific cor-

to them. “Dealing with this inequality by

ridors. Regional development and co-opera-

improving access to finance for all levels of

tion is often critical to ensuring the success of

business is essential for the further develop-

these corridor developments.

ment and growth of Africa.”

Earrings by Dominic Jones

Mila Kunis wears Zambian emeralds from Gemfields, the world’s leading producer of ethically-sourced coloured gemstones.

Beauty, set in stone. www.gemfields.co.uk +27 (0)21 794 2488

20 african Odyssey 2013/14

Kimberley Process’

mixed success a decade later

Article by Stuart Rothgiesser

Almost all would agree that the Kim-

threatened consumer confidence in precious

stating such, and be sealed in a tamper-proof

stones and diamonds specifically.

container for export. An email with the content

In 2000, recognising what the industry

berley Process Certification Scheme

had to lose in the face of this world-

(or just “the KP”, as it is referred to in

wide campaign, the South African

the industry) has been a success in its 10-year existence. Not only have the mechanisms and processes been put in

of the package is sent to the recipient country and, upon importation, the package is taken directly to the author-

government, in partnership with

ity to verify contents, weight and

the World Federation of Dia-

value before being released.

mond Bourses, called a meeting

Process diamonds can only be

of diamond-producing and con-

exported to other KP member

place to reduce conflict diamonds by

suming nations and civil society

a significant percentage, but the pro-

in the eponymous Northern Cape

cess has also shown that private indus-

town in order to address the issue. After

try, government and civil society can

some tough negotiations, what we know today

with the Central African Republic and Ivory

as the “Kimberley Process” was endorsed by

Coast. Participating countries also have to set

the United Nations General Assembly and the

up the necessary infrastructure and logistics to

United Nations Security Council and officially

expeditiously carry out the certification. As at

launched in January 2003.

2010, there were 75 participating countries.

How it works

by member countries. South Africa will hand

work together to achieve a common goal. That said, the second decade of the KP will see the initiative forced to deal with a fresh set of challenges already rearing their heads.

countries. Failure to adhere to the above conditions can mean suspension or expulsion, as has been the case

The process is chaired on a rotating basis The Kimberley Process is an export-import

over the 2013 chair to China in November.

An African initiative

certification system for rough diamonds. Only

While the process has no physical headquar-

The Kimberley Process has been an African-

those countries that follow the protocol and

ters, participating countries, civil society and

initiated and driven one. In 1998, international

certification are allowed to participate, and

industry meet twice a year for plenary sessions

NGO Global Witness launched a highly suc-

membership can be revoked or suspended

(usually hosted by the chair), and various work-

cessful campaign to expose the role of rough

at any time. Participating countries must war-

ing groups (eg monitoring, statistics, alluvial

diamonds in funding conflicts. Easily transport-

rant that any diamond from its territory was not

diamonds) meet as they see fit. The monitoring

able due to their size and weight, and mined in

used to finance rebel or terrorist activity. Every

group sends assessors to participating coun-

remote areas often under the control of non-

diamond must be accompanied by a certificate

tries on “review visits”, while statistics tracks

government, self-appointed militias, diamonds

numbers and carats of diamonds traded, with

were being used to fund rebel movements,

data published in the process’s annual report.

some of them using child soldiers (eg Lord’s Resistance Army), as well as terrorist organisa-

Successes to date

tions, in countries such as Angola and Sierra Le-

The Kimberley Process has undoubtedly made

one. The popular movie Blood Diamond, that

it more difficult for people seeking to fund

featured Leonardo DiCaprio as a South African

civil war through rough diamonds. Ernest Blom,

mercenary and premièred in 2006, represented

President of the World Federation of Diamond

the pinnacle of this movement that spread

Bourses, estimates that trade in conflict dia-

throughout North America and Europe and

monds has been reduced from 4% in 2003 to

21 african Odyssey 2013/14

Ernest Blom, president of the World Federation of Diamond Bourses, estimates that trade in conflict diamonds has been reduced from 4% in 2003 to less than 0,2% of total trade, as a direct result of the KP. less than 0,2% of total trade, as a direct result

legial, even if there is a difference of opinion,

countries to step back and grasp the optics of

of the KP. But the claim that the process has

and therefore we can find compromises. The

what people see in diamonds. Polishing and

solved wars on the continent is far-fetched,

Zimbabwe incident [see below] strained the

cutting industries such as Dubai and India do

according to Alan Martin of Partnership Africa

relationship, but dealings now are quite good

not see the risks in an evolving landscape of

because we recognise that industry, led by

conflict. African countries are stymieing their

Canada (PAC), a Canadian NGO that under-

the American retail market, is seeing the

takes investigative research, advocacy

dangers of not doing anything.”

and policy dialogue on issues relat-

own economies,” warns Martin.

In 2011, despite claims from both respected NGO Human Rights Watch and Global

ing to conflict, natural resource governance and human rights in Af-

Challenges Ahead

Witness that the Zimbabwean army was di-

The first half of the decade has seen

rectly involved in human rights abuses in the

fairly good press for the KP, with many

Marange diamond field – including using heli-

diamonds and was one of the founders of the

consumers believing they could buy in good

copter gunships to kill up to 200 people – and

KP. Martin, director of Research at PAC, stated

conscience. But in recent years, the image of

that monies raised from diamonds sales were

in a Skype interview: “The current dilemma is

the industry and of the process itself has be-

to be used to intimidate voters in the 2012

how to define a ‘dirty diamond’. The old defini-

come tainted due to the changing nature of

elections, the process agreed to continue to

tion – ie diamonds used to fund rebel move-

conflict on the continent. “In 2000, the KP was

allow Zimbabwe to export diamonds. Angola

ments – negates how civil war has evolved. For

groundbreaking, innovative and recognised

is another country that has been allowed to

example, today we see state security forces

the threat to the industry of conflict diamonds.

continue to export – this, despite evidence of

being the leading perpetrators of abuses and

At the time, the Canadian ambassador spoke

state collusion in abuses in the industry.

political parties using diamond revenues for

of the diamond trade going the way of the fur

This demand for a revised or expanded

political purposes. Thus, the state is no longer

trade. Now, there is amnesia – especially on

definition of conflict diamonds to suit the

an independent arbiter.”

the part of governments that are dependent

changing nature of realpolitks is the most

on diamond revenue. There is an inability of

important challenge to face the KP – and

rica. PAC is internationally recognised for its efforts to halt the trade in conflict

One of the largest areas of success has been that of partnerships; namely, of civil so-

one that threatens to tear the initiative apart.

ciety, government and private industry. The

Due in part to these concerns, Global Wit-

process sees these usually oppositional play-

ness pulled out of the KP. The most human

ers working together to achieve a common

rights abuses in the diamond-producing or

aim. All three have a vote in the decisions

trading countries are occurring at the hands

of the KP. Blom recalls the early days: “The

of state actors; we must draw up a defini-

World Federation of Diamond Bourses had

tion to include the activities of the state, but

brought in a chain of warranties. Any member

limited to diamond-producing or trading

stood the chance of being expelled. We were

zones, notes Martin. The American industry,

alerted to problems by NGOs and formed

in particular, is aware that it does not take

very close partnerships with them. The mo-

much to erode consumer confidence.

tivation was the need to maintain consumer

Other challenges lie in an expanded hu-

confidence for polished diamonds. Consum-

man rights dimension, as is implicit in the KP.

ers are not that concerned any more.”

Some actors are calling for environmental and

According to Blom, the role of private

labour rights components to be added to the

industry has changed from the early days:

current protocols. There are calls for the KP to help ensure that rights of tenure and sale –

“Our role has grown: industry is a very important cog to protect members worldwide

Sources:

as well as protection from security forces – for

so government does not make demands

• http://www.globalwitness.org/ campaigns/conflict/conflict diamonds/kimberley-process

individual miners are enforced. The process

• http://www.bbc.co.uk/news/ business-16027011

lies on consensus voting – meaning that any

•

legislation. Mozambique is expected to join

on us through ignorance. We also work to combat smuggling and to enforce moneylaundering and anti-terrorism legislation.”

When asked about the partnerships within the KP, Martin remarked: “Not everyone is seen as an enemy. The relationships are col-

http://www.kimberleyprocess.com

has no permanent infrastructure and no independent technical capacity. Finally, the KP reone country or partner organisation can veto the KP in the near future.

23 african Odyssey 2013/14

Map of africa

Feature countries Dependencies and disputed territories

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

South Africa Lesotho Swaziland Namibia Botswana Zimbabwe Mozambique Madagascar Mauritius Tanzania Malawi Zambia Angola Republic of the Congo

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

26.

27.

São Tomé and Príncipe Réunion Democratic Republic of the Congo Burundi Rwanda Uganda Kenya Somalia Ethiopia Djibouti Eritrea Sudan Central African Republic

28.

29.

30.

31.

32.

33.

34.

35.

36.

37.

38.

39.

40.

41.

Gabon Equatorial Guinea Cameroon Nigeria Chad Egypt Libya Niger Tunisia Algeria Mali Burkina Faso Benin Togo

42.

43.

44.

45.

46.

47.

48.

49.

50.

51.

52.

53.

54.

55.

Ghana Côte d’Ivoire Liberia Sierra Leone Guinea Guinea-Bissau Senegal Gambia Western Sahara Morocco Mauritania Comoros Seychelles Mayotte

24 african Odyssey 2013/14

List of African

countries and territories This is a list of African countries and territories, including the respective capitals, currencies, population, GDP per capita, cross national income per capita and imports. Dependencies and disputed territories are listed with a blue background.

Did you

know

Ancient Greeks and Romans originally used the term “Africa” to apply only to the northern region of the continent. In Latin, the word “Africa” means “sunny” and the word “aphrike” in Greek means “without cold.”

Gates, Henry Louis Jr, 1999. Wonders of the African World. New York, NY: Alfred A Knopf

gross Name (official name)

Capital

Currency

imports

national

million US$

income per

Population

GDP per capita (PPP) (US$)

Map

capita

Algeria (People’s Democratic Republic of Algeria)

Algiers

Algerian dinar

39 258

3 880

33 333 216

7 700

37

Angola (Republic of Angola)

Luanda

Kwanza

–

1 627

15 941 000

2 813

13

Benin (Republic of Benin)

Porto Novo

West African CFA franc

1 003

729

8 439 000

1 176

40

Botswana (Republic of Botswana)

Gaborone

Pula

4 728

5 845

2 000 000

11 400

5

Burkina Faso

Ouagadougou

West African CFA franc

1 870

516

13 228 000

1 284

39

Burundi (Republic of Burundi)

Bujumbura

Burundi franc

344

188

7 548 000

739

18

Cameroon (Republic of Cameroon)

Yaoundé

Central African CFA franc

3 150

1 124

17 795 000

2 421

30

Canary Islands (Spain)

Las Palmas de Gran Canaria and Santa Cruz de Tenerife

Euro

–

–

1 995 833

N/A

–

Cape Verde (Republic of Cape Verde)

Praia

Cape Verdean escudo

671

3 025

420 979

6 418

–

Central African Republic (Central African Republic)

Bangui

Central African CFA franc

186

445

4 216 666

1 198

27

Ceuta (Spain)

Ceuta

Euro

–

–

76 861

N/A

–

Chad (Republic of Chad)

N’Djamena

Central African CFA franc

–

349

10 146 000

1 519

32

17 million Estimated number of residents in the metropolitan area of Cairo, Egypt, the most populated city in Africa.

Habeeb, William Mark & Robert I Rotberg. 2004. Africa: Facts and Figures. Broomall, PA: Mason Crest

About half of the world’s diamonds come from southern and central Africa.

The largest gem quality diamond ever found (the 3106,75 carat Cullinan Diamond) came from the Premier Mine near Pretoria.

It was found in 1905.

25 african Odyssey 2013/14

The estimated population of Nigeria, the most populated country in Africa.

170 123 million

gross Name (official name)

Capital

Currency

imports

national

million US$

income per

Population

GDP per capita (PPP) (US$)

Map

capita

Comoros (Union of the Comoros)

Moroni

Comorian franc

120

788

798 000

1 660

53

Côte d’Ivoire (Republic of Côte d’Ivoire)

Yamoussoukro

West African CFA franc

6 959

1 109

17 654 843

1 600

43

Democratic Republic of the Congo (Democratic Republic of the Congo)

Kinshasa

Congolese franc

–

160

71 000 000

774

17

Djibouti (Republic of Djibouti)

Djibouti

Djiboutian franc

648

1 172

496 374

2 070

24

Egypt

Cairo

Egyptian pound

52 752

2 271

80 335 036

4 836

33

Equatorial Guinea (Republic of Equatorial Guinea)

Malabo

Central African CFA franc

–

12 762

504 000

16 312

29

Eritrea (State of Eritrea)

Asmara

Nakfa

–

429

4 401 000

1 000

25

Ethiopia (Federal Democratic Republic of Ethiopia)

Addis Ababa

Ethiopian birr

7 974

344

85 237 338

823

23

Gabon (Gabonese Republic)

Libreville

Central African CFA franc

1 724

6 530

1 384 000

7 055

28

Gambia (Republic of The Gambia)

Banjul

Dalasi

304

497

1 517 000

2 002

49

Ghana (Republic of Ghana)

Accra

Ghanaian cedi

8 536

611

23 000 000

2 700

42

Guinea (Republic of Guinea)

Conakry

Guinean franc

1 836

431

9 402 000

2 035

46

Guinea-Bissau (Republic of Guinea-Bissau)

Bissau

West African CFA franc

112

501

1 586 000

736

47

Kenya (Republic of Kenya)

Nairobi

Kenyan shilling

10 202

737

41 000 000

1 445

21

Lesotho (Kingdom of Lesotho)

Maseru

Loti

–

1 054

1 795 000

2 113

2

Liberia (Republic of Liberia)

Monrovia

Liberian dollar

–

173

3 283 000

1 003

44

Libya

Tripoli

Libyan dinar

–

9 228

6 036 914

12 700

34

gold on the african continent Three of the world’s largest gold producers have their primary operations in Africa – Harmony Gold, Gold Fields and Anglogold Ashanti.

The Omo remains found in 1967 near the Ethiopian Kibish Mountains have been dated as ca 195 000 years old, making them the earliest human remains ever found. They are older than the remains found at Herto Bouri, Ethiopia.

26 african Odyssey 2013/14

The northern most point in Africa is Ras ben Sakka in Tunisia.

The most southerly point is Cape Agulhas in South Africa.

Mount Kilimanjaro in Tanzania is the highest point in Africa, 5 895 m above sea level.

The Nile is the longest river in the world with a length of 6 670 km

The lowest point in Africa is Lake Assal in Djibouti, which lies 155 m below sea level.

gross Name (official name)

Capital

Currency

imports

national

million US$

income per

Population

GDP per capita (PPP) (US$)

Map

capita

Madagascar (Republic of Madagascar)

Antananarivo

Malagasy ariary

3 159

422

18 606 000

905

8

Madeira (Portugal)

Funchal

Euro

–

–

245 806

N/A

–

Malawi (Republic of Malawi)

Lilongwe

Malawian kwacha

2 029

230

12 884 000

596

11

Mali (Republic of Mali)

Bamako

West African CFA franc

2 339

659

13 518 000

1 154

38

Mauritania (Islamic Republic of Mauritania)

Nouakchott

Mauritanian ouguiya

1 638

934

3 069 000

2 402

52

Mauritius (Republic of Mauritius)

Port Louis

Mauritian rupee

3 729

6 739

1 219 220

13 703

9

Mayotte (France)

Mamoudzou

Euro

–

–

186 452

2 600

55

Melilla (Spain)

–

Euro

–

–

72 000

N/A

Morocco (Kingdom of Morocco)

Rabat

Moroccan dirham

33 032

2 877

33 757 175

4 600

51

Mozambique (Republic of Mozambique)

Maputo

Mozambican metical

3 764

382

20 366 795

1 389

7

Namibia (Republic of Namibia)

Windhoek

Namibian dollar

4 689

4 189

2 100 000

7 478

4

Niger (Republic of Niger)

Niamey

West African CFA franc

1 247

342

13 957 000

872

35

Nigeria (Federal Republic of Nigeria)

Abuja

Nigerian naira

33 906

1 060

140 003 542

1 188

31

Republic of the Congo

Brazzaville

Central African CFA franc

–

1 750

4 012 809

3 919

14

Réunion (France)

Saint-Denis

Euro

–

–

793 000

N/A

16

Rwanda (Republic of Rwanda)

Kigali

Rwandan franc

1 258

521

7 600 000

1 300

19

Saint Helena, Ascension and Tristan da Cunha (United Kingdom)

Jamestown

Saint Helenian pound

–

–

4 250

N/A

–

Africa has about 15% of the world’s population and one-quarter of the languages ​​spoken in the world are spoken only in Africa.

27 african Odyssey 2013/14

gross Name (official name)

Capital

Currency

imports

national

million US$

income per

Population

GDP per capita (PPP) (US$)

Map

capita

São Tomé and Príncipe (Democratic Republic of São Tomé and Príncipe)

São Tomé

São Tomé and Príncipe dobra

103

1 331

157 000

1 266

15

Senegal (Republic of Senegal)

Dakar

West African CFA franc

4 712

1 001

11 658 000

1 759

48

Seychelles (Republic of Seychelles)

Victoria

Seychellois rupee

1 022

8 041

80 654

11 818

54

Sierra Leone (Republic of Sierra Leone)

Freetown

Leone

341

377

6 144 562

903

45

Somalia (Somali Republic)

Mogadishu

Somali shilling

–

211

9 832 017

600

22

Somaliland (Republic of Somaliland)

Hargeisa

Somaliland shilling

–

–

9 832 017

600

–

South Africa (Republic of South Africa)

Pretoria (executive) Bloemfontein (judicial) Cape Town (legislative)

South African rand

63 766

5 581

47 432 000

12 161

1

Sudan (Republic of Sudan)

Khartoum

Sudanese pound

8 589

1 201

36 992 490

2 522

26

Swaziland (Kingdom of Swaziland)

Lobamba (royal and legislative) Mbabane (administrative)

Lilangeni

1 270

2 564

1 032 000

5 245

3

Tanzania (United Republic of Tanzania)

Dodoma

Tanzanian shilling

6 531

524

37 849 133

723

10

Togo (Togolese Republic)

Lomé

West African CFA franc

787

405

6 100 000

1 700

41

Tunisia (Tunisian Republic)

Tunis

Tunisian dinar

19 098

3 646

10 102 000

8 800

36

Uganda (Republic of Uganda)

Kampala

Ugandan shilling

4 526

512

27 616 000

1 700

20

Western Sahara (Sahrawi Arab Democratic Republic)

El Aaiún (Moroccan), Bir Lehlou (temporary)

Moroccan dirham

–

–

266 000

N/A

50

Zambia (Republic of Zambia)

Lusaka

Zambian kwacha

3 793

881

14 668 000

931

12

Zimbabwe (Republic of Zimbabwe)

Harare

Zimbabwean dollar

3 527

322

13 010 000

2 607

6

Information and statistics courtesy of Wikipedia and African Data Finder, available from the World Bank

While Egypt is best-known for its pyramids, the Republic of Sudan actually has 223 of its own pyramids, double the number of pyramids in Egypt. Smaller and steeper than their Egyptian counterparts, the pyramids of Sudan are not nearly as famous.

Gates, Henry Louis Jr, 1999. Wonders of the African World. New York, NY: Alfred A Knopf

Seychelles

The smallest country in Africa.

The largest country in Africa.

population Africa accounts for 15% of the world’s population at an estimated 1 032 532 974 (2011)

Algeria

natural precious metals cc african Odyssey 2013/14

The naTural refined choice Refining of gold & silveR Buying & selling of gold & silveR supply gold & silveR shot in house AssAy fAsCility & niton speCtRoMeteRs MeMBeR : the jewelleRy CounCil of sA diAMond deAleR, egl CeRtified QuAlifiCAtion www.naturalpreciousmetals.co.za TEL: (031) 569 3010/1 Email: refined@mweb.co.za Est. 2004 KwazuLu naTaL

29 african Odyssey 2013/14

a brief overview

malawi, angola, Ghana and Madagascar

African Odyssey explores four African countries in each issue by means of an in-depth look at their respective resources, people and attractions.

Profile: malawi Although totally landlocked, Malawi is not

The official working language is

denied its “inland sea”. This vast body of

English, while Chichewa is the national

freshwater fringed by beaches of golden

language. Other local languages are also

sand is a scenic wonderland.

spoken, mainly Yao and Tumbuka. All local

Malawi is among the world’s least-

languages use the Roman script. English is

developed countries. The economy is

taught at all schools and is widely spoken.

heavily based on agriculture, with a largely

Malawi experiences a tropical conti-

rural population. The Malawian govern-

nental climate, with variations in altitude

ment depends heavily on outside aid to

leading to wide differences in climate. The

meet development needs, although this

vast water surface of Lake Malawi has a

need (and the aid offered) has decreased

cooling effect, but because of the low el-

since 2000. The Malawian government

evation, the margins of the lake have long

Malawi, officially the Republic of Malawi, is

faces challenges in building and expand-

hot seasons and high humidity, with an an-

a landlocked country in south-east Africa

ing the economy, improving education,

nual temperature of 24° C (75° F ).

that was formerly known as Nyasaland.

healthcare, environmental protection and

Malawi’s variety of attractions is one

It is bordered by Zambia to the north-

becoming financially independent. Ma-

of its greatest assets. While Lake Malawi

west, Tanzania to the north-east and

lawi has several programmes developed

dominates the country, this is not a land

Mozambique on the east, south and west.

since 2005 that focus on these issues, and

of a singular attraction. It is the mixture of

The jewel in the crown of the country’s

the country’s outlook appears to be im-

beautiful landscapes, fascinating wildlife,

tourist attractions is Lake Malawi, “discov-

proving, with progress made in economic

the alluring Lake Malawi and rich culture

ered” by the missionary-explorer Dr Da-

growth, education and healthcare seen in

that combine to make this small country a

vid Livingstone just over 150 years ago.

2007 and 2008.

wonderful place to visit.

the 16th to the 19th century, interacting in diverse ways with the peoples who lived there. In the 19th century, they slowly and hesitantly began to establish themselves in the interior. Angola as a Portuguese colony encompassing the present territory was not established before the end of the 19th century, and “effective occupation”, as required by the Berlin Conference (1884), was achieved only by the 1920s after the Mbunda resistance and abduction of their King, Mwene Mbandu I Lyondthzi Kapova. Independence was achieved in 1975, after a protracted liberation war.

After independence, Angola was the scene of an intense civil war from 1975 to 2002.

With the end of civil war, it started to emerge as a major tourist hub in Africa.

Angola has a wide range of climates, landscapes and cultures, making it an attractive prospect for any traveller. The top tourist

attractions in Angola are its nature parks and striking coastline.

The country is also the home of the giant sable antelope, which cannot be found anywhere else and was thought to be extinct until it was discovered a few years ago.

The Red Brick Church of St Michael and All Angels, Malawi, Blantyre.

Profile: angola Angola, officially the Republic of Angola, is a country in southern Africa bordered by Namibia on the south, the Democratic Republic of the Congo on the north and Zambia on the east; its west coast is on the Atlantic Ocean and Luanda is its capital city. Its small (but oil-rich) northern province, Cabinda, is separated from the rest of the country by a small part of the Democratic Republic of the Congo and the Congo River.

Angola’s narrow coastal plain, where most of the people live, rises to a high interior plateau with rain forests in the north and dry savanna in the south.

Due to the increase of oil production, Angola has one of the fastest-growing economies. The official language in Angola is Portuguese, but Bantu and other African languages are also spoken.

The Portuguese were present in some – mostly coastal – points of the territory of what is now Angola, from

Miradouro da Lua (“watchpoint of the moon”), situated at the coast 40 km south of Luanda, Angola.

30 african Odyssey 2013/14

profile: ghana

Kwame Nkrumah Memorial Park (KNMP) is a national park in Accra, Ghana, named after Osagyefo Dr Kwame Nkrumah, the ‘’founding father’’ of Ghana.

Ghana, officially the Republic of Ghana, is a sovereign state and unitary presidential constitutional republic located on the Gulf of Guinea and Atlantic Ocean in West Africa. It is one of the most thriving democracies on the continent and has often been referred to as an “island of peace”. It shares boundaries with Togo to the east, Côte d’Ivoire to the west, Burkina Faso to the north and the Gulf of Guinea to the south. The recent discovery of oil in the Gulf of Guinea could make Ghana

an important oil-producer and exporter in the next few years.

Ghana has the same land mass as the United Kingdom, with the northern half of the country containing savannas and wildlife and the southern half containing great industrial mineral and fossil fuel wealth, principally gold, petroleum and natural gas.

Known as “the Switzerland of Africa”, Ghana has had democracy and political stability since 2001 and has enjoyed rapid economic growth and rising human development. It is a member of the Non-Aligned Movement, South Atlantic Peace and Co-operation Zone, and the Group of 24. Ghana is the second-largest cocoa producer in the world, one of the world’s largest gold producers, petroleum and natural gas producer and is home to Lake Volta, the largest artificial lake in the world by surface area.

The climate of Ghana is tropical and there are two main seasons: the wet and the dry seasons. North Ghana experiences its rainy season from March to November, while South Ghana experiences its rainy season from April to mid-November.

English is the country’s official lan-

guage and predominates in government and business affairs. It is also the standard language used for educational instruction.

The country has several tourist attractions, such as castles. Most of the major international airlines fly into and from the international airport in Accra. Domestic air travel is thriving and the country has a vibrant telecommunications sector, with five cellular phone operators and several Internet service providers.

A mud and stick mosque in Nakori, Ghana.

Profile: Madagascar Madagascar, officially the Republic of and previously known as the Malagasy Republic, is an island country in the Indian Ocean, off the south-eastern coast of Africa.

Until the late 18th century, the island of Madagascar was ruled by a fragmented assortment of shifting sociopolitical alliances. Beginning in the early 19th century, most of the island was united and ruled as the Kingdom of Madagascar by a series of Merina nobles.

The monarchy collapsed in 1897 when the island was absorbed into the French colonial empire, from which the island regained independence in 1960. The autonomous state of Madagascar has since undergone four major constitutional periods, termed Republics. Since 1992 the nation has officially been governed as a constitutional democracy from its capital at Antananarivo.

Madagascar has evolved into one of the world’s most phenomenal

destinations for natural history travel.

It’s the world’s fourth largest island – about the size of Texas or France. It contains an immense diversity flora and fauna. Of 12 000 plant species identified, 10 000 are endemic to the island including seven of the world’s nine species of the iconic Baobab tree.The remarkable fauna and flora is matched by epic landscapes of an incredible diversity where one can go from rainforest to desert in just 300 km. Few places on earth offer such an intense kaleidoscope of nature.

With 5 000 km of coastline, 450 km of barrier reef and 250 islands, divers can revel in the choice of sites, from underwater “cathedrals” to shipwrecks, and can relish the chance to see rays, whale sharks, reef sharks and many other kinds of sharks.

Madagascar is home to all of the world’s lemurs (some 40+ species) and

over half of the world’s chameleons, in addition to more than 170 kinds of frogs.

Malagasy and French are both official languages of the state. The majority of the population adheres to traditional beliefs, Christianity, or an amalgamation of both.

Ecotourism and agriculture, paired with greater investments in education, health and private enterprise, are key elements of Madagascar’s development strategy.

Pirate cemetery at Île Sainte-Marie.

african Odyssey 2013/14

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32 african Odyssey 2013/14

Why brands need

reach Africa’s

Article by Lauren Copley

aspire to Gucci, Breitling and other luxury brands they see in magazines or on TV.

Companies looking to grow their

He adds that with young people having

brands in Africa can no longer afford

lots of interests and making decisions quickly, youth marketing is “less about putting across

to overlook the continent’s youthful

messages than starting dialogues.” “Young

consumers who make up 50% of the

people don’t only demand irresistibility in a

population. African Odyssey inves-

brand, but in order for brands to entice them,

tigates some consumer trends and how

they need to really know them.” Events such as

companies can reach out to youth mar-

HDI’s Generation Next Survey, now in its ninth

kets in a brand-cluttered environment.

year, focuses on what 6 000 youths aged 8-22 regard as "cool" brands that influence their

If you own a South African company or are

lives. Not surprisingly, in the most recent survey

a brand marketer, you may have considered

released in June this year, the coolest brands

looking further afield to market your brand.

included BlackBerry, BMW, Guess, Nike and

Like Africa, for example. But don’t look

Apple iPhone.

north unless you’re willing to invest time and effort to understand the continent and

the broader, US$400 billion African consumer

Reaching out

its consumers. Sarina de Beer, managing

opportunity between now and 2020."

If it’s true that customers – according to Abey

director of Ask Afrika, comments that

Closer to home, South Africa, like other

Mokgwatsane, CEO of Ogilvy & Mather

consumers are changing and this has many

developing countries, also has a very young

South Africa – want “brands to be genuine,

implications for brands. She says increasing

population. Almost three in every 10 adults

honest and open,” how does a company do

competition and a volatile economic climate

in South Africa (28%) falls in the 15-24 age

this successfully and grow its business? Firstly,

mean that brands – in particular, big ones

group, according to leading local youth

your company needs to know what makes

– can no longer sit back and assume that

marketing group HDI Youth Marketeers.

your brand unique, and as local marketing

consumers will continue to purchase their product simply because they always have.

“Brands need to adapt their strategies

and brand strategist Thomas Oosthuizen Brands and youth consumer trends

says, “if nothing does, find it or create it.”

Secondly, accept that mobile devices,

to remain relevant and foster an engagement

Jason Levin, MD of HDI Youth Marketeers,

digital platforms and social media will play an

with consumers on their current needs,” De

comments that although South African youth

increasingly important role in building brands

Beer remarks. So then, which consumer mar-

have an annual direct spend of more than

throughout Africa. Therefore, it’s vital to un-

ket is your best bet if you want to grow your

R104 billion, only 20% of marketing budgets

derstand how consumers, particularly young

brand into Africa? According to global man-

take them into account.

ones, like to participate and engage with their

agement consulting firm McKinsey, African

With little data on youth generally, that’s

favourite brands. If you want your brand to

youth aged 16-34 are easily the most impor-

where companies like HDI are making inroads

reach confident young consumers, you’ll need

with their mostly experiential work. With

to leap bravely into the techno-pioneering

the African continent, accounting

programmes that connect with 4

sphere to develop online relationships with

for 65% of its consumer spending.

million learners annually at 6 000

new fans. And for info-overloaded youngsters,

Despite enormous joblessness,

schools, they are well positioned

that means delivering simple, smart messages.

tant consumer demographic on

many African youngsters are brim-

to understand how youthful mindsets

When it comes to "hard luxury" brands

ming with hope and actively looking

engage and spend in a brand-cluttered

(watches and jewellery), there is no evidence

for ways to brighten their futures.

environment.

that suggests Generation Z (those born since

In its comprehensive May 2013 report

Many companies, says Levin, still don’t

1995) will be less fond of luxury items than

on youth consumer insights, the McKinsey

understand that the youth market is a signifi-

consumers who have come before. That’s

Africa Consumer Insights Centre remarks that

cant one, not a fringe market, where even the

according to research by digital innovation

"young consumers are the key to unlocking

poorest children at urban township schools

think tank company L2 founder, Prof Scott

33 african Odyssey 2013/14

to adapt if they want to

youthful consumers Galloway of New York University. L2’s 2012

digital IQ index study found that although

their Internet-capable phones to

technology, with many using

50% of Generation Z prefer shopping online,

do what people in developed

“Those companies that both in-

fewer than 50% of 46 watch and jewellery

markets usually do on a PC or

vest in gaining a deep understanding

brands are ecommerce. Galloway believes

laptop. Two- thirds use the

of how young African people make

the primary reason for this is that younger

Inter-net regularly – of these,

consumption decisions, and then are

buyers represent a future consumer, not a

84% use their phones to access

able to translate those insights into

current consumer who can buy their time-

social networks, while 64% go

benefits for their brand, will have a

pieces at high price-points. However, he says

online to receive emails.

recognition is finally spreading that these

•

Brand-conscious:

clients of tomorrow don’t just socialise in the

appreciate brands and use them to make

world’s most important and dynamic con-

digital space – they are influenced by it, re-

purchasing decisions. These image-con-

sumer groups.”

search in it and also spend in it.

scious youngsters see themselves as trend-

African

mand “a careful balance between quality, brand, style and price.”

clear competitive advantage in a secyouth

tor that is poised to become one of the

setters and are increasingly aware of prod

Targeting young consumers in

African insights

ucts and trends in developed markets.

the watch and jewellery industry

McKinsey’s Africa Consumer Insights Centre’s

Companies looking to create a loyal con-

According to leading UK online magazine

first pan-African research on the African con-

sumer base for their brands must under-

Retail Jeweller, some observers in the watch

sumer identifies some key characteristics of

stand what styles and global product

and jewellery industry assert that owners of

the new young African generation under 20

trends young consumers are following,

luxury watch and jewellery brands have to

years old. The results – based on a 2012 survey

and tailor their products accordingly.

change their communication focus to include

of 13 000 consumers in 10 countries – focused

•

Localise,

African

younger consumers. These examples show

on the largest African cities.

youth differ significantly by region, coun-

how global retailers and luxury brands are

It offers valuable insights for any com-

try and even city. The price-conscious

reaching out to penetrate this potentially lu-

pany looking to expand its brand in a largely

West African youth are keen to try a new

crative youth market.

overlooked younger demographic that com-

brand based on promotions. North Af-

More jewellery retailers are reconsidering

prises 50% of the African population. Compa-

ricans are particularly brand-conscious

their displays, branding and selling approach to

nies are advised to:

and loyal, yet rely heavily on family mem-

appeal to younger markets. This includes stock-

•

Understand the youth’s purchase deci-

bers for decisions and recommenda-

ing lines solely aimed at younger consumers,

sion-making process and how to com-

tions, while South African youth are ex-

stocking branded jewellery, offering value for

municate with them, including ensuring

tremely tech-savvy and spend consider-

money and customising the look to tap into the

that product and package design make

able time online.

youth’s need for individuality; TAG Heuer and

provision for their brand consciousness;

In its reports, McKinsey urges companies

Jaeger-LeCoultre have anchored their brands to

•

Recognise that digital communications

to get in now and build their brands, but also

celebrity and sports-based brand ambassadors

(Internet and especially mobile) are key in

to make sure they have the right products for

who have universal aspirational appeal, Omega

marketing and monitoring youth feedback;

African youth consumers who de-

featured its high-visibility product on the wrist

•

Ensure affordability by understanding

key price points.

While the McKinsey report notes that

African youth differ significantly by region and country, it highlights some broad themes that apply to African youth as a whole.

These include: •

Digital rules: Rapidly growing social

media and Internet penetration – both

mobile and fixed-line – are important

channels for young consumers to find

information. Young Africans value mobile

don’t

generalise:

of Daniel Craig as James Bond in last year’s Sources: • HDI Youth Marketeers (www.hdiyouth.co.za) • McKinsey Consumer and Shopper Insights: Daring Dreamers: Today’s

(and Tomorrow’s) African Youth Consumers (May 2013)

Website: http://csi.mckinsey.com • McKinsey Africa Consumer Insights

Centre Report: Highly Value Conscious Consumers The Rise of

the African Consumer (October 2012) • Biz Trends 2013 Report (Bizcommunity.com) •

Target Group Index (TGI) Report: The Global Consumer Power Shift (2013)

blockbuster movie, Skyfall.

Cartier broke new ground by crossing multiple media platforms in its 2012 L’Odyssée de Cartier luxury advertising campaign, while IWC and Vacheron Constantin have both launched successful social media community web pages.

Rolex overcame its reluctance to go digital by finally launching its Rolex YouTube channel in March last year, receiving 1,4 million views. Its official Facebook page attracted nearly 700 000 fans in just two months.

Richemont Group has established ecommerce as a priority by launching online boutiques for Montblanc, Van Cleef & Arpel and Piaget’s within a 12-month period, with more to follow.

35 african Odyssey 2013/14

Island

Article by Stuart Rothgiesser

Long known as a holiday spot, Mauritius is becoming an investment destination for South African precious metals and jewellery manufacturing businesses. This is due to its political and social stability, highly skilled workforce and open business environment. But foreign businesses need to be well prepared to successfully enter the island market.

Paradise

free and abolished exchange controls. Export-

(re)position itself as an offshore extension of

orientated operators enjoy duty-free privileges

Europe, Africa and Asia (the overseas Chinese

for their inputs and equipment. And Mauritius

population, the second-largest demographic,

has secured preferential market access to the

are economically powerful) that explains Mau-

European Union, the USA (through the Africa

ritius’ appeal as a global manufacturing and

Growth and Opportunity Act), the Common Market for Eastern and Southern Africa (COMESA) and

banking harbour. And with the highest literacy rate in Africa (education is free up to tertiary level) and a

the Southern African Development

young workforce (almost 30% are

Situated 2 400 km east of South Africa,

Community (SADC). The island

under the age of 30), the country

Mauritius

nation has also signed taxation-

stands

out

among

African

is an excellent place to open light

countries as a beacon of stability. Since

easing agreements with almost 40

gaining independence from the UK in 1968,

countries

the country of almost 1,3 million has been

and protection agreements with another

Entrepreneurs – island style

consistently ranked top on the continent for

36 countries. One look at the government’s

Husband-and-wife

good governance. Part of this may be due

website (investmauritius.com) is enough to

Hilary Stern of Metal Concentrators (www.

to its relative cultural homogeneity: the vast

show that Mauritius is serious about attracting

metcom.co.za, a multi-billion-rand operation

majority of its population is of Indian descent.

foreign investors. It proudly proclaims that

specialising in refining metals in South Africa)

But the country has done well economically,

“a foreign investor can settle hassle-free in

moved to Mauritius in order to “take life a bit

too, emerging from a mono-crop (sugar)

Mauritius and be operational in just three days”

easier”. They saw the country as a beautiful,

economy to a leader in textiles, banking,

and offers the forms for registering businesses.

safe place to live: not only is the lifestyle good,

export-orientated manufacturing, real estate

Foreign nationals are allowed to work and/or

but the island is also a central point from

and tourism – to the extent that Mauritius

live in Mauritius as investors. No surprise, then,

which to trade to the rest of Africa. The Sterns

is now rated as an upper-middle income

that Mauritius is ranked first in Africa and 23rd

wanted to keep occupied, so they decided

country. GDP has grown at an impressive 5%

globally in terms of ease of doing business,

to open a small precious metals refinery that

a year for the past three decades.

according to the latest World Bank Doing

treats local industry waste such as scrap and

Business survey.

polishing dust. The Mauritian operation,

and

investment

industry facilities.

promotion

Open economy

team

Bernard

and

with a staff of nine, processes gold and silver

This is the result of the government

Global citizens

and supplies to local dealers and jewellery

opening the economy and making

Mauritians are truly global citizens. Although

manufacturing businesses.

it attractive to foreign investors

many speak Creole, most are bi-

of

all

backgrounds.

It

has

lingual (English and French); the

Room for growth

instituted a low tax regime

island nation is a member of both

Alan Lowe, managing director of EGL South Af-

(personal and corporate tax

the Commonwealth and the

rica (www.egl.co.za, a diamond, gemstone and

Francophone countries. It

jewellery grading and certification laboratory),

is precisely this ability to

estimates that there are approximately 450 jew-

are harmonised at 15%), declared

dividends

tax-

36 african Odyssey 2013/14

ellers in Mauritius and six to seven factories that

its manufacturing and retailing operations

want to expand into free trade zones for pol-

in Mauritius), agrees: “By training, selecting

ished diamonds. “If they play the game right,

and utilising the capacity of each population

Mauritius can become the polishing centre of

group, one can get a mixture that has a

the African coast due to the Indian connection,

lot of potential. We have Hindus, Muslims

work ethic and cheap labour. But they need

and Chinese all working together in our

expertise.” And that is precisely what EGL is

workshop.” But Tucci cautions: “Unless

looking to provide: “The industry needs trained

you’ve already trained staff, it will take five to

personnel plus equipment. The Assay Office

10 years to train them, so it’s better to join

needs to get up to world standards in terms

forces with an existing company or set up a

of grading; there is a large volume of synthetic

large concern capable of importing labour.”

stones sold as natural ones in Mauritius.” Originally working through the Mauritian govern-

No walk in the park

ment to do training, the company is currently

Any South African thinking that doing

investigating the best way forward, either as a

business in Mauritius is a walk in the park

stand-alone enterprise or in conjunction with a

would be sorely mistaken. Local markets

Mauritian lab. “The officials at the office have

are well developed and not always open

the willingness to progress; it is now a question

to foreign products. As Stern notes: “The

of funding from the government.”

population are not waiting for us; they’ve been surviving and doing their own thing

Setting up shop

for many years. In precious metals, they’ve

Set-up costs are similar in Mauritius to those

had traditional markets for the last 50

in South Africa – although it is necessary to

years and send refining to Europe or do it

import a considerable amount of goods that

themselves. It takes a long time for locals

are readily available in South Africa. And it

to trust foreigners with their refining, but I

is vital for foreign companies setting up new

suppose that attitude would be similar in

businesses to investigate the impact and

other countries.” Even large South African

application of local regulations and taxes on their businesses, as in some instances they

retail companies have found it difficult to

Mauritius at a glance

penetrate the Mauritian market.

are very different from those in South Africa –

Lowe agrees: “Do your homework in

even down to equipment importation duties.

Capital

Port Louis

terms of viability very, very carefully – people

Stern appreciates the assistance of the Board

Workforce

541 000

will encourage you to come in, but you need

of Investment: “They are very proactive and will

Climate

Sub-tropical, with temperatures ranging from 21-34ºC

to know your market share. Deal with a very

assist South Africans with any matter. They really do assist in setting up businesses.” He concurs that there are certain Mauritian consumer-

well

recognised

commercial

accounting

operation to do some serious homework.”

Tucci, whose business took 10 years to

orientated regulations that take some getting

Time Zone

GMT +4 hours

crack the domestic market, and that only

used to for a South African, but says these are

Per capita income

US$7 500

because its products were sold in local

not insurmountable. “The board will assist and

hotels, is adamant that a company wanting to

advise on any regulatory or legal issue that the

African ones. As with all experienced foreign

open up in Mauritius must have the capacity

prospective investor may come across.”

business persons, Stern says that South

and infrastructure in place to export its goods

Lowe had a different experience from

Africans have to adapt their mindset to be

prior to making the move. “It is difficult and

Stern: “I used a local firm of accountants

more in tune with the local population in order

costly to gain market from the middle of

which handled the set-up of the company and

to succeed. “You must change the way you

the Indian Ocean!” (Bijem has a distributor

accounts at the bank, which was a breeze and

operate. The unemployment rate is low and in

for the American market and is currently

done in days. But there were accountability

many cases Mauritians do not appreciate the

developing its own retail network in Europe.)

issues. The Mauritians weren’t clear on the

aggressive nature of South African business.

“It has been my experience that foreigners –

customs process. They communicated well

There are some gems, as most Mauritians are

South African and French – opening single

with the client, but not with each other. I had to

well educated. We have found that training,

stores with tiny workshops haven’t succeeded

personally spend a day and a half to arrange the

even for technical positions, has shown

in Mauritius in the last five years. They have

clearance of EGL equipment at the airport!”

positive results. Employment was mostly by

lasted only two or three years, as there is not

word of mouth – once we found a good person

enough volume. It is advisable to tie up with

Less hunger

who understood how we operated and the

an existing company.”

While set-up can be relatively easy, Mauritian

type of person who would be suitable for our

labour issues are very different from South

business, they found other staff members.”

As with all foreign destinations, Mauritius offers both positives and negatives for

Roberto Tucci, founder and managing

prospective investors. South African processing

director of the Bijem Group (www.bijem.

and polishing business would do well to

com, an international company operating

conduct thorough research, look to export and

in the high-end jewellery sector that has

partner with a local firm.

HELP STOP RHINO POACHING As an industry working with diamonds, jewellery and precious metals, we value

All South Africans are implored to band together to help make a difference.

beauty. And what is more beautiful than a rhino in the wild?

South Africans that are concerned with the

Visit any of the following acredited websites to learn how you can contribute in the fight against rhino poaching:

current status quo regarding rhino poaching need to stand together to help preserve these

wonderful

animals

for

the

next

generation.

WWW.STOPRHINOPOACHING.COM WWW.UNITEAGAINSTPOACHING.CO.ZA WWW.SAVETHERHINO.ORG

Game reserves and national parks are doing what they can to help protect these endangered creatures.

African ODYSSEY proudly supports the ďŹ ght against rhino poaching

jewellery manufacturers’ association of south africa Born in Africa Jewellery Collections 2013

Well entrenched in the Kimberley Process with a strong legislative framework and controls, the product

South Africa is recognised around the world as

is manufactured in an ethical business and socially

the land of gold, platinum and diamonds. From

responsible manner, giving the buyer peace of mind

the historical town of Barberton in Mpumalanga, where the first gold was discovered, to the Merensky Reef, the largest deposits of platinum in the world, and the fabled diamonds from Kimberley and Cullinan mines, our mining history is well known and respected.

and added value to the conscientious consumer.

SHOWCASE COLLECTION “Born in Africa” was launched in 2010 and features South

African

manufacturing

jewellers

listed

alphabetically. This listing, which forms part of the

With the discoveries made at the Cradle of

African Odyssey publication, should once again be

Humankind, our country is linked to the birth of the

considered a meeting point between South African

human race in all its celebrated diversity. Similarly,

jewellery production and its distribution around

the culture of adornment in precious metals in

the world.

South Africa date back over 1 000 years when, from a place called Mapungubwe in the Limpopo

THE JEWELLERY

Province, one of the largest kingdoms in South Africa

All jewellery is manufactured by members of the

had a thriving international trade in ivory and gold with Egypt, China and India.

The brand “Born in Africa” celebrates jewellery designed and manufactured in South Africa and created from the mineral wealth our country has to offer. The ranges of jewellery, manufactured from

Jewellery Council of South Africa who abide by the Council’s Code of Ethics and Conduct.

BIA The “Born in Africa” brand forms part of the Jewellery Council’s vision to establish South Africa

virgin metals, reflect the diversity of our cultures born

as the jewellery trading hub of Africa and actively

from the common origin of the South African soil.

encourages the development of new entrants into the industry in a responsible, supportive manner.

THE INDUSTRY Our well-established jewellery industry has built a reputation for quality at a fair price. Its ability to

Andrew Stephens

service market needs through adaptability and

Chairman

a high level of service are its distinguishing traits.

Jewellery Manufacturers’ Association of SA

Ranging from technologically advanced mass producers to niche market specialists and handcrafted pieces, South Africa offers a range of jewellery manufacturers able to cater to any variety of buyers' needs.

Jewellery Council of

South Africa

born in africa

Adele’s Manufacturing Jewellers Tel: 083 227 6650 Email: adele@amj.co.za Adri Stander T/A Adri Jewellers Tel: 083 368 0009 Email: astander@aerosat.co.za Akapo Jewels (Pty) Ltd Tel: 011 325 4704 Email: wumba@akapo.co.za We are a proudly South African company that plays an intrinsic role in advancing business solutions across the province and beyond its borders.

Aztec Jewellers

Caress Jewellers Uitenhage

Tel: 013 757 0827

Tel: 041 992 4421

Email: ron@aztecjewellers.com

Email: eben-caress@mweb.co.za

Website: www.aztecjewellers.com Manufacturers of exclusive handcrafted,

Cari-Mari

diamond and precious stone jewellery.

Tel: 012 346 5761

Valuation certificates. Engraving services

Email: cmg@lantic.net

and jewellery repairs.

Carla Frank Bernard's Jewellery

Tel: 011 432 3182

Design and Manufacture

Email: carla.frank.za@gmail.com

Tel: 032 586 0889/082 924 8478 Email: sales@bernardsjewellery.co.za Jewellery of superb quality and craftsmanship – specialising in handmade

Altin Jewellers Tel: 012 998 0141/082 454 4430 Email: info@altin.co.za Anabella Resources Tel: 011 334 1317 Email: info@anabellaresources.com Anastasia Jewellers Tel: 031 507 5561/082 372 8127 Email: anastasiaj@mweb.co.za

jewellery. All gems including diamonds and tanzanite.

Boezaart Bauermeister Jewellery & Design Tel: 021 883 2193 Email: anneli@boezaart.com; kim@boezaart.com Bradley Manufacturing T/A Varga Manufacturing

Andreas Salver Manufacturing Jewellers Tel: 011 706 6828 Email: andreas@andreassalver.com Website: www.andreassalver.com We make all the things you can’t make, including jewellery for jewellers’ wives.

Andronikis Manufacturing Jewellers Tel: 046 622 5579/082 966 6647 Email: stergiou@procomp.co.za Aninka Harms Tel: 021 887 2559/082 305 7063 Email: aninka@new.co.za Arabella Diamonds Tel: 028 312 2295 Email: justfish@netactive.co.za Asimi Jewels International Tel: 011 453 4775 Email: ellassa@iafrica.com

Tel: 011 327 7926 Email: bradjew@mweb.co.za; martin@varga.co.za Brettlands Fine Jewellers

Augenta Jewellers Tel: 021 883 8288 Email: dylan@augenta.com Aurum Design Tel: 021 423 6590 Email: aurum@worldonline.co.za AU Traders and Refiners Tel: 011 334 7607/8 Email: barend@autraders.co.za

40

Tel: 072 988 4433 Email: info@crjewel.com Central University of Technology Free State Tel: 057 217 3217 Email: eholmes@cut.ac.za CG Design Tel: 021 418 5943 Email: cgdesign@mweb.co.za Charly Mingas Goldsmiths Tel: 021 883 3932 Email: charly@charlymingas.co.za Chateau D’Or

Tel: 031 562 8009

Manufacturing Jewellers

Email: bretland@iafrica.com

Tel: 011 728 3741/3753/3723 Email: dennis@chateaudorjewellers.com

Bronski Jewellers

Website: www.chateaudorjewellers.com

Tel: 021 852 7891

Complete package – expertly designed,

Email: seanscrase@hotmail.com

from commissioned handcrafted to mass

Exclusive sterling silver and gemstone

manufacturing of quality South African-

ranges. Onsite workshop does repair and

made gold and silver jewellery.

manufacturing of platinum, palladium, gold and silver jewellery.

Cape Peninsula University of Technology Tel: 021 460 3632 Email: konstandakellisv@cput.ac.za

College of Cape Town Tel: 021 404 6700/462 2053 Email: info@cct.edu.za Website: www.cct.edu.za The College of Cape Town is a top public FET College offering recognised, accredited and quality assured careerorientated vocational and occupational

Assique Designer Jewellers Tel: 021 706 3629/082 376 0522 Email: hashiem@telkomsa.net We offer manufacturing of exclusive handmade jewellery in platinum, white gold and yellow gold.

Atteridgeville Jewellery Project Tel: 012 373 6158 Email: ajpjewellery@telkomsa.net

Carle Rothero Jewellery Design

qualifications that are in high demand by commerce and industry.

Creative Design Manufacturers Tel: 031 563 3987 Email: goldlink@iafrica.com

Your choice in refining Precious Metals, Tools, Castings and Findings Suppliers.

CTG Jewellery Tel: 021 424 0077 Email: Stephen@marinegold.co.za Daberon Manufacturing

CT: 021 551 2066

Tel: 011 334 8841

JHB: 011 022 6241

Email: ungaro@iafrica.com

PE: 041 365 1890 DBN: 031 303 5402 Email: orders@capepreciousmetals.co.za Website: www.capepreciousmetals.co.za

Daleen Bruwer Jewellery Design and Goldsmith Tel: 023 342 7808 Email: db@xsinet.co.za

born in africa

Goldsmith and Silver Jewellery Manufacturers Tel: 011 250 2022 Email: albert@brownsjewellers.com

Daniel Jacobs jewellery Design Tel: 021 880 1026 Email: djjd@mweb.co.za International and national design awards are testimony to our dedication to serving a growing awareness and celebration of absolute individualism and quality.

David Bolding Goldsmith Tel: 021 418 1049 Email: marele@dbgold.co.za Hand-manufacturing of jewellery in 9ct, 18ct and platinum.

Dean Vermeulen Tel: 011 782 4332 Email: mygoldsmith@gmail.com DidiDesign Tel: 011 784 0369 Email: didi@dididesign.co.za Website: www.dididesign.co.za Creative and contemporary jewellery, designing and producing individual pieces using precious metals, diamonds and gemstones.

Goodwins Goldsmiths Tel: 041 585 5957 Email: Rodney@goodwin.co.za

Serving the Jewellery Trade since 1983 with Quality and Integrity.

Refiners and dealers in precious metals. Jewellers tools and consumables.

Tel: 021 511 6237 Email: admin@finegold.co.za Website: www.finegold.co.za

Forever Jewellery Manufacturers Tel: 031 564 9006 Email: fj@3i.co.za

Dieter Setz Master Platinum Gold and Silversmiths Tel: 083 309 0504 Email: dieter@dietersetz.com

Frankli Wild

Durban University of Technology Tel: 031 373 6673/6 Email: nicholasr@dut.ac.za

Tel: 021 418 3607

Edelsmedery Kleisen Tel: 012 332 2246 Email: af.kleisen@webafrica.org.za

far beyond the boundaries set by

Tel: 011 483 2620 Email: sa@frankliwild.com FreeRange Jewels Email: info@freerangejewels.co.za Website: www.freerangejewels.co.za

Goudsmid Tehila Van Engelenhoven Tel: 082 674 4410 Email: tehila@absamail.co.za Greig Stephens Jewellers Tel: 011 326 1727 Email: workshop@charlesgreig.co.za Manufacturers of bespoke jewellery, catering to a niche clientele and leaders in the jewellery industry.

Harris Jewellers Tel: 021 555 1437 Email: harrisjewellers@telkomsa.net Havilah Gold Creations Tel: 041 581 1942 Email: design@havilah.co.za Herbst Manufacturing Jewellers Tel: 039 727 5513 Email: herbstjewell@telkomsa.net Hesti Prinsloo T/A Fetter-and-Three Tel: 012 548 6556 Email: hesti@fetter-and-three.co.za

FreeRange presents jewels with character, convention. Our store boasts an exclusive collection of bespoke gemstone and

Ickinger Jewellers Tel: 015 307 4448 Email: jacques@ickinger.co.za

diamond pieces.

Gattoo Jewellery Design Studio

Ekurhuleni Jewellery Project Tel: 011 825 5822 Email: colin@ejewellery.org.za

Tel: 082 553 1625

Tel: 011 852 2046 Global Jewellery Academy Email: jac2009t@gmail.com

Elemental Studio Tel: 011 782 2898 Email: elemental@wbs.co.za

Gold & Silver SWD

Erica Strauss Tel: 021 851 7652 Email: artwear@telkomsa.net

Gold Fashion Jewellers

Tel: 09268 416 1032 Email: pogiso.moatshe@yahoo.com

Tel: 021 939 8819 Email: mhendricks@wsnet.co.za Specialising in jewellery manufacturing,

Eternity Enterprise Tel: 018 297 5364 Email: eternity@eternityenterprise.com

Ferros Jewellers Tel: 041 363 1881 Email: alex@ferrosjewellers.com

Isis Designer Goldsmith Tel: 084 609 6499 Email: ingrid@isisdesignergoldsmith.co.za J Hind Jewellers Tel: 031 306 1330 Email: jhindr23@gmail.com Website: www.jhindjewellers.com Manufacturers and designers of exclusive platinum, gold and diamond jewellery and remodelling of old jewellery.

remodelling, repairs to all precious metal items and diamond mounting.

Gold Impressions

Evertrade 142 T/A Douro Jewellers Tel: 011 616 7470 Email: dourojhb@vodamail.co.za Website: www.dourojewellers.co.za We specialise in the import of Portuguese gold jewellery, as well as in the design of fine jewellery in 3D CAD.

Inge Scholtz Jewellery Designer and Manufacturer Tel: 073 271 3789 Email: inge.scholtz@hotmail.com

v

E-Design Tel: 082 445 8295 Email: cornenaude@e-design.co.za

J Wagenaar T/A Nouveau Jewellery Tel: 083 424 6542 Email: nouveaujewellery@telkomsa.net

Tel: 031 765 9000 Email: info@goldimpressions.co.za Website: www.goldimpressions.co.za Handcrafted jewellery in gold and platinum. Services include valuations, re-stringing and watch repairs. Stockist of Trollbeads.

Goldmaster Jewellery Tel: 021 423 5812 Email: graham@goldmaster.co.za

Jethro Jewellers Tel: 072 128 4828 Email: jethrokhumalo@gmail.com Manufacturing, repairing, polishing and remodelling of all kinds of precious metals, including engraving.

Jewel Craft Tel: 051 444 3449 Email: rean.p@mweb.co.za

41

born in africa

Jewelcor Tel: 011 896 4584 Email: rayest@mweb.co.za

Lady Peculiar Tel: 021 886 8868 Email: info@ladypeculiar.co.za

Manufacturing, 3D designing, setting and engraving.

Jewellery Connection

Jewelry Studio

We specialise in the manufacturing of bangles up to 30 mm and all other

L’Autriche Fine Jewellery Tel: 011 883 4021 Email: ernst@lebijoux.co.za Lega D’oro Tel: 011 450 3233 Email: legadoro@global.co.za

manufacturing and repairing of jewellery.

Jhadim Jewellery Manufacturing Tel: 011 483 1382/3 Email: jhadim@mweb.co.za Joel Graham Tel: 021 421 5364 Email: joelgraham@capediamonds.co.za John Stedman T/A Elemental Design Tel: 031 572 2902 Email: john@elementaldesign.co.za

Johren Manufacturing T/A The Jewellery Shop Tel: 046 624 3748 Email: johren@telkomsa.net We are a manufacturing and retail store situated in the beautiful coastal town of Port Alfred.

Joy Manufacture & Design Tel: 012 662 2861 Email: joy@joymassyn.co.za JPPE Lapidary Tel: 021 424 7764 Email: kylegilson@mweb.co.za Juweel Kuns Tel: 013 752 2494 Email: admin@juweelkuns.co.za Kai Schmidt Tel: 011 484 7777 Email: info@kaischmidt.co.za

Leuven Metals Tel: 021 480 9860 Email: kvessen@oroafrica.com Lia Abrahamse Jewellery Tel: 011 432 3309 Email: info@liaabrahamse.com Lilly Friedlaender Tel: 021 887 1655 Email: lilly.f@wol.co.za Goldsmith and jewellery designer specialising in exclusive handmade pieces in precious metals and stones.

Email: karlsen@jewelleryco.co.za

Email: slaide.kayro@mweb.co.za Keith’s Manufacturing Jeweller Tel: 021 930 9139 Email: keithjooste@yahoo.com;

Tel: 011 709 4367/4017 Email: theresad@mintek.co.za

42

Email: whitehor@mweb.co.za Martin mills goldfields Tel: 012 753 3705/072 716 7632 Email: mmillsgoldfields@yahoo.com Gold and diamond jewels.

MD Individually Designed Handcrafted jewellery Tel: 011 465 6446/7 Email: info@michaelsdesigns.co.za Website: www.michaelsdesigns.co.za An exclusive, top-quality jewellery store. We specialise in only top-quality, individually handcrafted jewellery to meet your desires.

Metal Concentrators SA Tel: 021 510 0770/0861 METALS – 638 257 Email: metcon1@mweb.co.za Website: www.metcon.co.za jewellers’ waste. Suppliers of gold, silver, platinum, palladium, carated alloys and master alloys. Jewellery findings, rhodium solutions, computer-aided design and printing. Trade casting, finishing and

Lou Jewellers Tel: 048 881 2637 Email: louven@telkomsa.net

Michael J Solomon

mounts. Minted bullion bars and licensed manufacturers of sports jewellery.

Manufacturing Jewellers Tel: 011 792 5292 Email: ms@absamail.co.za

M G Ivory Tel: 011 788 1018 Email: mgivory@netactive.co.za Magma Metal Recoveries Tel: 031 702 4422 Email: edwards@astronet.co.za Magnavolt Trading 215CC T/A Metal Image Tel: 021 447 6600 Email: mi_greg@iafrica.com Marinus Des Tombe Tel: 011 469 0063 Email: riendestombe@yahoo.com Marion’s Jewellery Studio Tel: 041 368 4582/3 Email: marionsstudio@mweb.co.za Manufacturing, jewellery remodelling and repairs and suppliers of precious and semi-precious stones.

Work done on the premises – insured and supervised.

Mizane Jewellery Tel: 011 485 3784 Email: mizane@ananzi.co.za Morris Segal Tel: 011 486 0965 Email: rael@wbs.co.za Manufacturing jewellers and diamond mounters now specialising in all diamond sizes, with new styles in diamond engagement rings.

Novus Design Studio Tel: 012 326 5649 Email: info@novusdesign.co.za; neels@novusdesign.co.za NQ Jewellery Design Services Tel: 011 982 7048 Email: nq-jewel@webmail.co.za

waynejooste@yahoo.com Kgabane

Mark Whitehorn Goldsmith

Lorien Manufacturing Jewellers Tel: 011 967 1700 Email: heather@allanybrink.co.za

Kayro Jewellers Tel: 041 585 4842

Johannesburg.

Refiners of precious metal scrap and Liz Loubser Designer Jewellers Tel: 011 782 4051 Email: liz@lizloubser.com

Karlsen Jewellery Co Tel: 033 386 7872

platinum, palladium and gold. Situated

Tel: 011 325 5145

Tel: 013 752 5325 Email: jewelry@polka.co.za

fine designer jewellery. Work mainly in in the Lifestyle Centre in Randburg,

Lali Silver Jewellery Tel: 011 646 8358 Email: jc_tilman@yahoo.com

Tel: 011 728 6800 Email: vmagnes@netactive.co.za

Jewellery company specialising in

Marius Nel Jewellers Tel: 083 959 5268 Email: mariusneljewellers@gmail.com Website: http://mariusnel.blogspot.com

NWJ Fine Jewellery Tel: 031 570 5000 Email: louised@nwjcorp.com

born in africa

Obsidian Jewellery Studio Tel: 021 913 5377 Email: info@obsidianjewellery.co.za Website: www.obsidianjewellery.co.za We are a manufacturing and retail jewellery design company that proudly offers award-winning service.

Olive Green Cat Tel: 021 913 3643 Email: philippa@philippagreen.com Oroafrica Tel: 0860 AFRICA (0860 237 422) Email: orders@oroafrica.com Website: www.oroafrica.com OroAfrica’s new in-stock programme for jewellery retailers eliminates the risk of being overstocked with less desirable products that impact negatively on sales.

Osmonds Tel: 021 559 8277 Email: osmond@telkomsa.net Paddy’s Jewellers Tel: 031 765 2283 Email: paddy@ledom.co.za Palazzo Rosa Fine Jewellery Tel: 021 851 3182 Email: waynedeglon@telkomsa.net Perkins Metal Recoveries Tel: 011 334 6263 Email: ianperkins@acenet.co.za Peter Stanley Assays Tel: 011 616 7210 Email: firstassay@mweb.co.za

Philip Zetler Jewellers Tel: 021 423 2771 Email: pzetler@mweb.co.za Phoenix Manufacturing Jewellers Tel: 012 549 4966 Email: jack@phoenixjewellers.co.za Phoenix Jewellers is a unique jewellery workshop that specialises in the crafting of fine custom jewellery. Each piece is made to order after careful consideration of your needs. Phoenix Jewellers is the go-to shop for anything customised.

Piero G Manufacturing T/A Pico Jewellers Tel: 011 483 3442 Email: pico1@global.co.za Website: www.picojewellery com Manufacturers of handmade jewellery in gold and platinum containing precious and semi-precious stones.

Piyuve Jewellers Tel: 031 301 3963 Email: piyuve@telkomsa.net

Polart Jewellery Studio Tel: 021 422 3848 Email: info@polart.co.za Popular Diamond & Jewellery Manufacturer Tel: 011 484 7044 Email: pop@tiscali.co.za Precision Setters Tel: 011 484 7803/4 Email: psetters@tiscali.co.za Manufacturing handmade pieces in silver, gold and platinum. Casting, setting, finishing and repairs. Specialising in CAD design and printing services. Quick turnaround time.

Prins & Prins Diamonds Tel: 021 422 1090 Email: prinsgem@iafrica.com

Ronald’s Jewellery Design Tel: 031 701 5154 Email: ronaldcbr@webmail.co.za Romancing The Stone Goldsmiths and Jewellers Tel: 012 662 0618 Email: info@romancingthestone.co.za Website: www.romancingthestone.co.za Manufacturing jewellers and retailers of gold and silver jewellery, 3D design, retailers in diamonds and coloured gemstones. Stockist of Nomination, Swatch, Lochman, Bulova, Sector and Offshore watches.

Roux Du Preez Designs Tel: 084 207 3876 Email: roux@preezdesigns.co.za Ruth Prowse School of Art Tel: 021 447 2492 Email: admin@ruthprowse.co.za Scant Design Tel: 072 339 1885 Email: as@scant.co.za Scarab Jewellery Studio Tel: 021 683 4646 Email: janine@scarabjewellery.co.za

PS Gems & Minerals T/A Facets Gems Tel: 013 755 4994 Email: paul@skakal.co.za

Schwartz Jewellers Tel: 011 783 1717 Email: cyou@schwartzjewellers.com

Quickset Jewellers Tel: 031 903 4764/031 468 9236 Email: osjewel@telkomsa.net Established in 1987, we specialise in stunning designer jewellery, manufacturing, remodelling, alterations and diamond setting. Contact Vishnu or Molly.

Ralph Walton Design Tel: 028 313 1784 Email: rwalton@telkomsa.net Rand Refinery Limited Tel: 011 418 9200 Email: nicolab@gold.co.za Redlex 451 T/A Facet Manufacturing Jewellers Tel: 011 452 7295 Email: facetjewellers1@gmail.com Richline SA Tel: 011 418 1600 Email: peter@richlinesa.co.za Website: www.richlinegroup.co.za Worldwide jewellery manufacturer and mass producer.

Ritco Manufacturing Jewellers Tel: 041 373 7309 Email: sales@ritco.co.za Website: www.ritco.co.za We manufacture 18ct gold and silver ethnic and animal jewellery for export into Africa and for the tourist market.

Seda Platinum Incubator Tel: 014 597 0736 Email: rjstein@telkomsa.net Serafini Design workshop Tel: 021 780 1617/083 270 07316 Email: serafinidesign@mweb.co.za

v

Phase of Platinum Jewellers T/A Phase Jewellers Tel: 014 592 5914 Email: cedric@phasejewellers.co.za

Pneuma Jewellers Tel: 011 702 1462 Email: pneuma@telkomsa.net Website: www.pneumajewellers.co.za Pneuma Jewellers are leading manufacturers of high-quality, handmade jewellery and training providers and have been Jewellery Council members for 25 years.

Cape Town-based company that creates enduring pieces of jewellery art, classics that transcend time and fashion.

Seraglio Jewellers Tel: 011 783 8301 Email: rolling.albert@yahoo.com Silplat Tel: 021 461 5344 Email: alberto@silplat.co.za; anna@silplat.co.za Silver Mist Tel: 021 797 3246 Email: jbroad@mweb.co.za Simon Efune Manufacturing Jewellers Tel: 011 334 4529 Email: simon.efune@mweb.co.za Manufacturers of fine-quality jewellery.

Sirkel Jewellery Tel: 011 726 2365 Email: sirkeldesign@gmail.com

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born in africa

SL Herman Manufacturing Jewellers

Website: www.houseofegoli.com

Tel: 012 460 6771/082 407 7729

The House of Egoli International is a

Email: slhj@telkomsa.net

wholly black- and women-owned lifestyle

Manufacturing, repairing, plating,

showroom, based in Gauteng, offering

valuation, setting, clock repairs, watch

an authentic South African lifestyle retail

repairs, spectacle frame repairs,

experience consisting of authentic South

restringing, antique silver repairs,

African-manufactured giftware, designer

Van der Bank Jewellers Tel: 012 663 4304 Email: sales@vdbj.co.za Website: www.vdbj.co.za We specialise in the designing and manufacturing of jewellery, offering our own diamonds and exceptional semi-

engraving and costume jewellery repairs.

costume jewellery, accessories, home

precious stones.

décor and memorabilia.

Soffia Fine Jewellery Tel: 031 303 2370

The House of Hector

Email: info@soffia.co.za

Tel: 021 782 5434

Website: www.soffia.co.za

Email: paula@thehouseofhector.co.za

We are a jewellery design and fabrication

Website: www.thehouseofhector.co.za

workshop. Bespoke once-off pieces. CAD

Bold and contemporary, African-inspired

and mass production of the finest quality.

jewellery, working with unusual uncut stones, African trade beads, organic

Stellenbosch University

materials, gold and silver.

Tel: 021 808 3045 Email: ct@sun.ac.za; nanette@sun.ac.za

The Jewel Box

Website: www.sun.ac.za/visualarts;

Manufacturing Jewellers

http://klimt02.net/schools/stellenbosch-

Tel: 011 609 8405

university-2013

Email: thejewelbox@mweb.co.za

Stellenbosch University offers a four-year degree course in Creative Jewellery

Tip Top Jewellers

Design and Metal Techniques, which

Tel: 044 873 3048

combines theory with technical, design

Email: tiptop@lantic.net

and conceptual training.

Trilogy Studio 39 Jewellery Design

Tel: 012 669 3258/69/65

Tel: 031 764 3000

Email: susan@iafricangold.co.za

Email: studio39@telkomsa.net

Website: www.trilogyjewellers.co.za

Website: www.studio39.co.za

Titanium jewellery, African/ethnic

Handcrafted jewellery in gold and

jewellery – gold and silver, esoteric

platinum. Services include valuations,

jewellery, engraving, badges, corporate

restringing and watch repairs. Stockist of

gifts. Original African and Africa 5

Trollbeads.

masks, Ancient Wisdoms, custommade jewellery.

Studio C Manufacturing Jewellers Tel: 011 642 7826

Trimalchio

Email: studio.c@mweb.co.za

Tel: 012 346 6874

Manufacturer of quality 9ct, 18ct and

Email: casanra@webmail.co.za

platinum jewellery. Specialising in CAD design and printing services.

Trislo Tel: 082 540 5229

Susan Roos Juwele

Email: mcdawson@gmail.com

Tel: 028 754 2949 Email: susanroos@vodamail.co.za

Tshwane University of Technology Tel: 012 382 6006/7/159

Tarquin Precious Metalsmiths

Email: newmand@tut.ac.za

Tel: 031 765 8946 Email: preciousmetalsmith@live.co.za

Umjindi Jewellery Barberton

Website: www.tarquin.co.za

Tel: 013 712 5807

Designers and creators of fine hand-

Email: info@umjindijewellery.co.za

crafted jewellery with over 100 years of

Website: www.umjindijewellery.co.za

combined experience among all

Umjindi Jewellery designs, manufactures

three branches.

and markets its own collections from its premises in Barberton, Mpumalanga,

Terry’s Goldsmith

specialising in training local people.

and Diamond Mounter Tel: 031 312 4762/079 884 5711

Urbanative

E-mail: terrys.goldsmiths@gmail.com

Tel: 021 761 0156

Website: http://www.terrysgoldsmiths.co.za

Email: idieh@mweb.co.za

Terry’s Goldsmith and Diamond Mounter is a Durban-based manufacturer of high-

Vallahjee’s Jewellery Shop

quality platinum, gold and silver jewellery.

Tel: 032 944 1657 Email: hemval1@yahoo.co.uk

The House of Egoli International

44

Tel: 011 462 1087

Vally Manufacturing Jewellers

Email: info@houseofegoli.com

Tel: 011 383 3379

Manufacturers of fine gold, diamond, platinum and silver jewellery. Retailers and designers, repairs done, Lowest Prices!

Branded watch sales.

Tel: 031 208 9142 Email: info@vawdagoldgem.co.za Website: www.vawdagoldgem.co.za

Vijay Shah Jewellers Tel: 031 564 2948 Email: vijayshah@telkomsa.net Website: www.vijayshah.co.za Vijay Shah Jewellers (Durban-based) encompasses the individual, always striving to create different works of art in the form of jewellery.

VJS Jewellers Tel: 057 904 4363 Email: isaac.jonas@harmony.co.za Vukani Ubuntu Community Development Project Tel: 012 342 1385/8099 Email: demos@vukani.org White Diamond Jewellers Tel: 035 789 5550 Email: whitediamondjewellers@telkomsa.net Woosh Designs Jewellery Studio Tel: 011 318 1340 Email: woosh@vodamail.co.za World of Diamonds Tel: 011 964 8119 Email: ian@worldofdiamonds.co.za

All JMASA member details were correct at the time of going to print. While every effort has been made to ensure the accuracy of contents, neither the JMASA nor the publishers can be held responsible for any omissions or errors, or any misfortune, injury, consequences or damages which may arise therefrom.

Shop 1, South African Jewellery Center, 225 Main Street (corner Phillips street), Johannesburg CBD shop: 011 026 8885

| office: 011 025 2552 | fax: 086 611 5448 | email: sales@sivanadiamonds.co.za

www.sivanadiamonds.co.za