a f r i c a n
2013/14
Cover: De Beers Shining Light Awards
Au
99.99
IMPORTER EXPORTER OF PRECIOUS METALS tel: (+27) 11 334-1317 | e-mail: info@anabellaresources.com
03 african Odyssey 2013/14
Con tents 06
06
African continent is now open for business
13
10
Giving back to the continent
10
15
Jewellex Africa: what southern Africa has to offer under one roof
17
Open society initiative for southern Africa
17
20
Kimberley Process’ mixed success a decade later
23
Map of Africa
20
24
24
List of African countries and territories
29
29
A brief overview: Angola, Ghana, Madagascar and Malawi
32
32
Why brands need to adapt if they want to reach Africa’s youthful consumers
35
Island paradise
35
39
Born in Africa 2013/14
05 african Odyssey 2013/14
Editor: Adri Viviers Tel: +27 (0)11 883 4627 Cell: 084 261 1805 Email: sajewellerynews@isikhova.co.za Advertising Sales: Tanja Jordaan Cell: 083 268 6153 Email: adsales@isikhova.co.za Designer: Chantelle Johnston Copy Editor: Anne Phillips
editor’s Note
Subscriptions & Accounts: Thuli Majola Tel: +27 (0)11 883 4627
with necessary information not only on how, but
Email: subscriptions@isikhova.co.za
where as well.
Distribution: Ruth Dlamini
This year’s issue will also investigate how
and Prestige Bulk Mailers
companies looking to grow their brands in Africa can no longer afford to overlook the con-
AFRICAN Odyssey is published by:
tinent’s youthful consumers who make up 50%
Isikhova Publishing & Communications CC,
of the population, as well as how Mauritius is
PO Box 651793, Benmore, 2010, Johannesburg, South Africa.
becoming an investment destination for South
27 Panners Lane, Riverclub,
African precious metals and jewellery manufacturing businesses. African Odyssey revisits the
Sandton, South Africa. Chief Executive Officer: Andrew Meyer Email: andrewm@isikhova.co.za Chief Financial Officer:
Africa is a place of stupendous beauty, optimism,
recent Open Forum which took place in Cape
courage, dance and laughter. It is a continent
Town where discussions focused around how Af-
filled with hidden treasures and leaves visitors
rica needs to reduce its dependency on foreign
in awe.
aid and get to the point of financing its own de-
The question is, however, can Africa be a
velopment.
Imraan Mahomed
lucrative export market for local distributors
A typographical map of Africa provides
Email: imraanm@isikhova.co.za
and manufacturers? African Odyssey seeks
readers with the necessary data on where all
to answer this question and reassure potential
African states are situated, followed by essential
exporters of the positive spin-offs the continent
statistical information relating to the different
has to offer and provides a unique guide on how
countries’ population, capital, currency, trading
to start up, conduct and manage the process.
language and GDP per capita.
Website: www.isikhova.co.za Printing: Colors Images: Photos.com by Jupiterimages
Sponsored by:
The views expressed in this publication are not necessarily those of the owners and the Diamond and Jewellery Federation of South Africa, its members, the publisher or its agents. While every effort has been made to ensure the accuracy of its contents, neither the owners and the Diamond and Jewellery Federation of South Africa, the editor nor the publisher can be held responsible for any omissions or errors; or for any misfortune, injury or damages which may arise therefrom. The same applies to all advertising. African Odyssey 2013. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without prior written permission from the publishers.
Sponsored by the Department of Trade and
For this edition, African Odyssey and
Industry (DTI) the publication is updated annually,
Born in Africa have once again been combined
closely monitoring the changes and dynamics of
instead of being distributed separately. Born in
policies and regulations as they occur.
Africa is a comprehensive directory featuring
It’s important to know some facts before tak-
information and contact details of all the
ing the leap to enter the African continent. In this
Jewellery Manufacturers’ Associations of South
year’s issue, African Odyssey looks at various
Africa’s members. Combining the two now
aspects. In its 2011 report, The Dynamic African
offers an even greater publication and a must-
Consumer Market: Exploring Growth Opportuni-
read reference guide to all operating within
ties in Sub-Saharan Africa, global management
this promising and growing industry.
consulting and outsourcing company Accenture notes that consumer spending in the sub-Saharan African region (SSA) is expected to rise to nearly US$1 trillion by 2020. This growth, it explains, will be accompanied by “rapid improvements in income levels, infrastructure and the business environment that promise continued growth as a consumer market”. African Odyssey explores the benefits – and challenges – of exporting jewellery from South Africa into Africa and provides the reader
Adri Viviers
06 african Odyssey 2013/14
African continent is now Article by Lauren Copley
It’s no secret that a number of South African companies like MTN, Standard Bank, Shoprite, Sanlam, Tiger Brands and Nampak have been doing business in Africa for years. Now is a good time for local companies to grab the ample exporting opportunities available on the African continent.
the progress made and see the opportunities
income levels, infrastructure and the business
for growth, are overwhelmingly positive.”
environment that promise continued growth
It goes on to say that 86% of these business
leaders
believe
that
as a consumer market.”
Africa’s
The Accenture report authors believe
attractiveness as a place to do business will
that three key trends will further boost
continue to improve. They rank Africa as the
consumer buying. These are vastly improved
second most attractive regional investment
access to consumers via increased use
destination in the world, after Asia. This
of mobile technology, loosening of trade
is good news indeed for South African
restrictions and a more stable and better
companies thinking about dipping their toes
regulated business environment.
into Africa’s export market. Venturing into the
Another important trend is that Africa’s
“dark continent” is a daunting prospect, but
growing, increasingly wealthy population
Just a few years ago, The Economist called
then again, doing business is not for the faint-
is becoming more urbanised, with almost
Africa the “hopeless continent”. But that has
hearted in the first place.
two-thirds of the population expected to
changed, with the annual African Economic Outlook predicting that Africa’s economy will grow by 4,8% this year and accelerate further to 5,3% in 2014. In addition, the International Monetary Fund (IMF)’s most recent forecast notes that 11 of the world’s 20 fastest-growing economies through 2017 will be African. Ernst & Young’s third annual attractiveness survey – entitled Africa 2013: Getting Down to Business – reinforces the point that “those already doing business in Africa are overwhelmingly confident about the continent’s progress and prospects.” With
live in cities by 2050. Accenture explains that
Consumer spending in the Sub-Saharan African region (SSA) is expected to rise to nearly US$1 trillion by 2020.
urbanisation will lead African consumers to purchase more goods and services, making it easier for companies to reach consumers with products, services and communications. Mindset changes and looking North Africa offers a higher return on investment than any other emerging market, according to United Nations (UN) data. With a smaller presence of foreign companies, there is not only less competition, but also plenty of consumer demand for goods and services.
a physical presence in 33 African countries,
Diana Layfield, Africa CEO of leading
providing services in all 54 of the continent’s
international banking group Standard Char-
sovereign nations, Ernst & Young is not merely
It’s important to know some facts before
tered, concedes that corruption, poverty and
taking the leap. In its 2011 report (The Dynamic
limited infrastructure mean that Africa can
In this year’s survey, the E&Y authors
African Consumer Market: Exploring Growth
still be a challenging place to do business.
highlight the stark and enduring perception
Opportunities in Sub-Saharan Africa), global
However, with the company having seen
gap between those respondents who are
management consulting and outsourcing
steady progress across most markets, and a
already doing business in Africa, versus those
company Accenture notes that consumer
significant improvement in governance and
who have not yet invested in the continent.
spending in the sub-Saharan African region
political stability over the last 10 years, she
“Those with an established business, who
(SSA) is expected to rise to nearly US$1
asserts that investors who “take the time to
understand the real rather than perceived risks
trillion by 2020. This growth, it explains, will
understand the nuances, risks and opportuni-
of operating in Africa, who have experienced
be accompanied by “rapid improvements in
ties in Africa will be rewarded.”
theorising about doing business in Africa.
07 african Odyssey 2013/14
Experts advise on exporting to Africa
open for business Accenture reports that the first step for
port significant amounts into other African
companies considering emerging markets –
countries. “Africa hasn’t been a major focus,
in sub-Saharan Africa (SSA), for example – is
mainly because of lack of market knowledge
to determine where the greatest opportuni-
and finding big customers that are able to
ties and most attractive consumer markets
pay for the products in advance. It’s an area
lie. “Our analysis shows that nine countries
we’d like to explore, but the question is how
will account for nearly three-quarters of total
to deal with challenges in dealing with any
consumer spending in sub-Saharan Africa by
export market (not necessarily only Africa).
2020.” Apart from South Africa (involved in
We’d need to ensure that products are deliv-
an estimated 2 000 projects), other promis-
ered safely and cost-effectively to customers
ing countries are Kenya, Ethiopia, Uganda,
and that we get paid.”
•
Invest time and effort in building local relationships and understanding African business and social traditions, customs and the culture of the country where you intend doing business.
•
Get on the ground and do your homework. Do thorough research to establish whether there’s a market for your products/services and who your competitors will be.
•
Utilise available resources and learn from businesses already in Africa.
•
Don’t limit innovation to service and product offerings only – it must extend to pricing and marketing.
•
Be willing to spend money on market research or consulting with an export agent that travels to your target market regularly and has an established network.
•
Don’t assume that what works for one country will work for another. Africa has widely diverse cultures and business strategies.
•
Assess your risk and then decide whether to establish a stand-alone business, enter via an acquisition, seek partnerships or joint ventures or licence your products/services to another company.
•
It’s critical to have good representation on the ground that can follow through on your business plans. Choose someone you trust with useful contacts and credibility in the right circles.
Angola, Zambia, Senegal, Ghana and Nigeria.
Louise Robinson, managing director of
Countries attracting growing numbers of
Database 360, admits that doing business
projects in E&Y’s survey are Ghana, Nigeria,
in Africa is not for the faint-hearted or for
Kenya,
companies looking to make a quick profit.
and win their trust. Only then will you be
Simply using already tried and tested Western
able to proceed with business,” explains
Continuing diversification, notes E&R,
business practices will not cut it in Africa, she
Robinson. She adds that entrepreneurs
means an ever-increasing emphasis on ser-
remarks, no matter how well it has already
accustomed to Western punctuality may be
vices, manufacturing and infrastructure-related
served a company in other global areas.
frustrated to discover that time has a uniquely
Tanzania,
Zambia,
Mozambique,
Mauritius and South Africa.
activities. In 2012, services accounted for 70,2%
Accenture’s report agrees that companies
of projects (up from 45,2% in 2007), while manu-
looking to export into Africa will “have to
patience and longer timelines to conduct
facturing activities accounted for 43,1% of capi-
adjust their strategies and expectations”, since
business than elsewhere. For example, pre-
tal invested (up from 22,4% in 2007).
unreliable logistics, lagging infrastructure
arranged meetings or other appointments
and understanding the diverse nature of
may not always begin on the scheduled time,
opportunities can be challenging.
and you’ll need to follow up telephonically
Moreover, Mark Paper, COO of Business Partners International, says the telecommuni-
different
meaning
in
Africa,
requiring
when emails go unanswered.
cations, construction, banking and retail sec-
“Cultivating business relationships in
tors are thriving, providing “entrepreneurs in
Africa requires patience. In the West, trust is
Africa with much opportunity to take advan-
formed through successful business. In Africa,
be deterred by Africa’s different way of
tage of these growing industries.”
it’s the other way around. You first need to get
conducting business. She cautions against
to know your prospective business associates
waiting too long and advises “getting in while
As the continent’s star performer, South Africa invested in 75 projects in Africa last year, more than any other country.
Robinson
urges
companies
not
to
the market is still small and growing with it.” “Investors from Western business back-
OroAfrica CEO Gary Nathan, involved
grounds looking to grow into Africa need to up
in the local retail watch and jewellery indus-
their game. They need to improve their pres-
try, believes there is “significant demand
ence because they are at serious risk of losing
among African consumers for items such as
all the opportunities to their Chinese counter-
gold chains, wedding bands and earrings.”
parts that are forging business relationships in
While OroAfrica supplies to customers in
every African country,” she remarks.
Namibia, Botswana, Mozambique and Mau-
Accenture shares her sentiments on
ritius, Nathan says it doesn’t currently ex-
the need to move quickly. “Companies that
08 african Odyssey 2013/14
enter early, and even create new product
Abundant support
across sectors to identify international
categories, stand to gain a significant
Aspirant exporters can tap into several
business opportunities through its For-
advantage over competitors that wait until
resources,
export
eign Economic Representatives (FER)
the African market is more mature, when
consultants, export councils and government
network. The network currently com-
allegiances have already been formed and
organisations such as Wesgro and the
prises 53 economic representatives situ-
competitive pressures are more intense.”
Department of Trade and Industry (DTI).
ated in over 40 strategically selected
countries that actively participate in helping exporters reach their targets.
including
private
Both Wesgro and the DTI offer a wealth Hurdles and hope rising
of useful information and practical support to
E&Y’s report indicates that while people
emerging and established exporters on their
•
The DTI Global Export Passport Initiative
already doing business across Africa say the
websites, via various publications and training
training programme focuses on export
business environment is improving, there
programmes. For example, the DTI launched
capacity-building and training emerging
are still two key constraints – transport and
its National Export Development Programme
and experienced exporters to ensure
logistics infrastructure, as well as bribery
(NEDP) in April this year. Just one of its offerings
their
and corruption.
is an online Export Readiness Assessment,
sustainability in the international market. Wesgro’s Exporter Development Pro-
export-ready
status
and
This is underpinned by the World Bank’s
which determines whether a company and its
•
Logistics Performance Index (LPI), which
products are ready to export. Wesgro and DTI’s
gramme
shows that Africa’s quality of infrastructure
initiatives and programmes include:
Western Cape-based SME companies
and inept customs and border management
•
The DTI’s Trade Opportunities Centre
in improving their international trade
are only two of several factors contributing to
(TOC) assists small and medium-sized
management knowledge and expertise.
transport and logistics cost and inefficiencies.
South African export-ready companies
The EDP programme provides various
levels of training courses.
E&Y reports that while people often
(EDP)
assists
established
perceive corruption to be rife across Africa the facts indicate wide variation in the extent
Africa – where believers flourish
to which it is a major issue, “with several
There’s no doubt that Africa offers some
African countries benchmarking well against
lucrative markets to exporters – whether it’s
other emerging markets.”
food, mobile phones, entertainment, cars,
Africa’s considerable infrastructure deficit
clothes or financial services. With the World
– particularly relating to logistics, electricity
Bank recently stating in its Africa Pulse report
and transport infrastructure (roads, rail, ports,
that consumer spending accounts for more
etc) – has been well documented, along with
than 60% of sub-Saharan Africa’s buoyant
calls to prioritise solutions. Just one of these,
economic growth, it is forecasting this will rise
the Africa Competitiveness Report 2013
to more than 5% over the next three years, far
(launched in May launched during the World
outpacing the global average.
Economic Forum in Cape Town), assessed
The continent’s size, diversity and frag-
38 African countries, concluding that trade
mented economies make it an intrinsically
restrictions and poor transport infrastructure
complex place to do business. Frontier Ad-
limit the continent’s promising growth.
visory, a consultancy for developing world investment, reminds us that for Africa “to de-
There is no “cut-and-paste” approach to resolving these complex constraints. It
Sources and helpful resources:
liver on its growth promise, its governments
will need focused interventions by African
1. WEF on Africa (Cape Town May 2013) http://www.weforum.org/africa2013
must create environments of opportunity.”
2. Department of Trade and Industry (DTI): www.thedti.gov.za or toll-free 0861 843 384
companies
governments in co-operation with the private sector, but the gap is being narrowed. In 2012, there were over 800 active infrastructure projects across different sectors in Africa with a combined value in excess of US$700 billion, most of which focused on power (37%) and transport (41%). Closer
to
home,
Christo
Wiese,
chairman of Shoprite Holdings and Pepkor, remarks that “red tape has been a bigger inhibitor of trade than corruption” in his 20year experience expanding the group into Africa. Speaking at the Cape Town Press Club on 30 August this year, Wiese said while anecdotal evidence of the effects of Africa’s flawed policy may be discouraging, “the upside is that there is plenty of lowhanging fruit to be gathered through relatively simple reforms.”
3. World Economic Forum: contact@weforum.org or website www.weforum.org 4. Africa Competitiveness Report: http://www3.weforum.org/docs/ WEF_GlobalCompetitiveness Report_2012-13.pdf 5. http://www.howwemadeitinafrica.com/ advice-on-exporting-to-africa/987/ 6. Accenture: The Dynamic African Consumer Market: Exploring Growth Opportunities in Sub-Saharan Africa (2011 report) 7. Ernst &Young Attractiveness Survey: Africa 2013 – Getting Down to Business: Growing Beyond 8. Wesgro: http://wesgro.co.za/exporter
Yet the fact that several South African with
an
already-established
presence in Africa are very positive about the continent’s growth prospects should inspire other businesses to consider exporting to grow their international business. These companies, says E&Y, are getting down to business and are already deeply committed to the future of the continent, both financially and emotionally. “They are growing their investments and expanding their operations. They do not need convincing because they are believers in the Africa growth story.” The bottom line, concludes Robinson, is that investors and businesses that continue to ignore Africa are missing out on a vast untapped market, with an abundance of investment opportunities across many different sectors and industries.
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10 african Odyssey 2013/14
Giving back
Courtesy Gemfields
to the continent Gemfields is the world’s largest producer of coloured gemstones, but prefers to think of itself as more than just a mining company. It is a pioneer at an exciting new frontier where mining and marketing, exploration and ethics meet. Historically Zambian emeralds have been its specialty, but it also produces Zambian amethysts and, more recently, rubies from Mozambique. The company does so ethically, sustainably and transparently.
commercial obligations – obligations not only
Gemfields’ approach has set new benchmarks
Community
for fair trade, environmental, social and safety
Kagem, its emerald mine, is at the heart of
practices, a fact of which the mining company
its operations. It is located in the Lufwanyama
is very proud. Its direct involvement in each
district of Zambia, several hundred miles
step of the process from mine to market is
north of the capital, Lusaka. It is a remote and
unique, and allows it to guarantee the prov-
poor part of the country, where employment
enance of every one of its gemstones.
they live. That’s why we engage so closely with our stakeholders to ensure that we’re in touch with their needs and concerns, whether environmental, educational, medical or social. We understand that mining companies can no longer take from the Earth without giving back. In an industry in which, historically, fine words have often been more common than fine deeds, we have set out to lead by example.”
is low and opportunities few. Here Gemfields works closely with local community leaders,
home is in Zambia, in southern Africa.
the government and select NGOs to ensure
its
relationship
with
Zambia is essential to understanding the
Courtesy Gemfields
our employees and the communities in which
Although it operates globally, its Understanding
Courtesy Gemfields
to our shareholders and customers, but also to
that its presence has the maximum, positive, impact on those who live in the area.
company. Zambia is not only the place
The company employs nearly 700 people
where it started, but is also the place that
at the mine and in ancillary jobs, has either
helps it define who it is. “The breathtaking
built or provided material support to several
Zambian landscape is a constant and
community schools, opened a medical centre
powerful reminder of the beauty and
and an HIV/Aids clinic and started an agricul-
majesty of our planet. It has instilled in us
tural assistance programme that has helped
a sense of just how precious the natural
farmers to improve and diversify their crop
environment is, and of how the things we
yields; all of these projects are overseen by a
do can affect the lives of local communities
full-time community project co-ordinator, em-
for the better,” says Gemfields.
ployed by Gemfields to ensure their effective
It works in close partnership with dealers
implementation. Moreover, none of the proj-
and manufacturers to track and monitor its
ects have been imposed on the community;
gems throughout their journey to the consum-
they are only agreed on after consultation and
er. It’s not just the beginning and the end of
discussion with all interested parties.
the process that is important to the company:
In the past 12 months, it has been pri-
everything that happens in between matters
marily focused on running and maintaining
too. Naturally, ensuring that its gemstones are
projects that were initiated in the last few
conflict-free is an essential component of that,
years. These projects were developed in
but it is only a part of a much larger commit-
conjunction with key local stakeholders with
ment that also prioritises the health and safety
a view to creating long-term, sustainable
of its workers and their communities, environ-
benefits for the local population. Highlights
mental sustainability and the implementation
of the programme include the construction
of best business practices.
of three classrooms and sporting facilities
In short, its concerns transcend the bottom
for the village of Chapula, three class rooms
line. “We know that we have moral as well as
and sporting facilities for the community of
11
Courtesy Gemfields
african Odyssey 2013/14
struction of sports facilities at Namanhumbir
The future
and the purchase of sports equipment for
There’s barely a company in the world of any
several local teams. Montepuez Ruby Min-
size that doesn’t boast a Corporate Social
ing contributed to two important community
Responsibility (CSR) policy. For many, CSR is
projects in Namanhumbir, namely a complete
viewed as a cost of doing business and large-
upgrade of the village market facilities and
ly an exercise in ticking boxes. Such compa-
the renovation of the local school, as well
nies commission some reports, give some
as contributing to several smaller projects
money to charity, engage in some community
that have made a real difference to people’s
activities, reduce their carbon footprint and
lives in the immediate area. These projects
announce to the world that they are ethical.
include the upgrade and maintenance of
“At Gemfields we aspire to be more than
various roads, several community events and
that, and we use the word ‘aspire’ advisedly.
direct aid to victims of flooding.
We have found it isn’t easy. When we started our operations in 2009, we took some signifi-
Environment
cant first steps towards being the sort of busi-
Respect for the environment is central to
ness that makes CSR central to its philosophy.
Gemfields’ approach to sustainable mining
Now we have taken a decision to invest more
Kapila, clinics for the communities of Nkana
practices. Founded on a thorough under-
resources into this important area. We have
and Pilala, and outgrowing programmes with
standing of, and adherence to, international
allocated a larger budget to the programme
local co-operative farming projects, who sell
and local coloured gemstone mining guide-
and we are in the process of developing a
fresh produce directly to the mine. Further-
lines and practices, it continues to pioneer
strategic and aligned plan to take us through
more, Kagem has ensured the ongoing up-
new approaches throughout the mining,
to the end of 2016. For Gemfields, CSR is not
keep of the schools by supplying permanent
processing and selling cycles. It uses sophis-
simply about ticking boxes. We wish to inte-
maintenance staff and constructed 11 km of
ticated tools and techniques allowing it to
grate the principles we believe in into every
gravelled roads to facilitate access for local
greatly reduce the impact of its activities on
area of our business.”
communities. The community relations man-
the environment – for example, it’s been able
ager based at Kagem has identified projects
to eliminate the use of harmful chemicals in
for future development that are in line with
the mining process. Beyond the mines, sim-
Gemfields’ development goals. These in-
pler innovations are proving equally helpful
clude the construction of a secondary school
to local communities. Through its agricultural
at Chapula, a vocational skills training centre
assistance programme, for instance, it’s sup-
at Chantete and mini-hospital facilities at
plying farmers with seeds and fertilisers to
Nkana, a project which is already underway.
help increase their crop yields.
In Mozambique, where its project has
It also collaborates with like-minded or-
grown exponentially since commencing op-
ganisations that share its concerns, such as
erations in January 2012, the need for mean-
the World Land Trust, an international conser-
ingful community projects has also grown.
vation NGO that buys, preserves and protects
Therefore Montepuez Ruby Mining has em-
threatened habitats worldwide and always
ployed a dedicated community relations
strives to set an example of best practice. In
manager to oversee all community-based
partnership with the World Land Trust, the
projects. Major projects undertaken include
University of East Anglia and London’s Natural
the construction of two drinking water wells
History Museum, it’s begun an ambitious proj-
for the villages of Namanhumbir, Nacoja
ect to identify, monitor and conserve the pre-
and Minheune, the purchase of two tractors
viously unstudied flora and fauna of
for the use of local farmers, the construction
Zambia’s Miombo woodlands,
and renovation of schools in the villages of
a region immensely rich in
Npene, Nsewe and Nanune, the rehabilita-
biodiversity, in which its
tion of the maternity ward at Mirate, con-
Kagem mine is located.
Courtesy Gemfields
We understand that mining companies can no longer take from the Earth without giving back. In an industry in which, historically, fine words have often been more common than fine deeds, we have set out to lead by example.
Responsible Jewellery Council
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Coloured stone reports: This comprehensive report covers the weight and the verification of the variety, colour, clarity, brilliancy and final grade of the gemstone and reports on whether the gem is synthetic, fracture filled or enhanced in any other manner. Equipment used by E.G.L. South Africa includes: • Vis-nir spectrophotometer interfaced with a Raman unit • DiamondSure TM and DiamondView TM • Sarin Proportionscope • Long and short wave radiation sources: fluorescence test • Macbeth Judge II illumination box • Diamond and Tanzanite colour master sets • Standard gemological equipment • Electronic weighing scales • Electronic conductivity testers • Variable fibre optic lighting (daylight equivalent and Tungstenlight) • Gossen colour temperature meter • Type II diamond indicator (ultra – sensitive SWUV) • FTIR - spectrophotometer • HRD - d-Screen
REPORT VERIFICATION The authenticity of the reports or certificates can be verified online using our web based search and verification programme or by contacting us directly via email, telephone or fax.
E.G.L. COLLEGE OF GEMMOLOGY JOHANNESBURG
E.G.L. South Africa has been offering diamond grading courses since 1983. Due to the high demand for training in the diamond sector, E.G.L. South Africa made the decision to formally establish the E.G.L. South Africa College of gemmology to provide training for the jewellers and their staff, the gem dealers and the public.
CAPE TOWN
The courses currently on offer are: • Diamond and Diamond Grading • Polished Diamond for the Retail Jeweller • Introduction to Tanzanite • Essentials of Coloured Stones
FOR FURTHER INFORMATION OR ENQUIRIES EMAIL: college@egl.co.za
Suite 410, 4th Floor, SA Diamond Centre • Cnr. Main and Philip Street, Johannesburg • Tel: +27 11 334 4527 • Email: infoJHB@egl.co.za Suite 704, 7th Floor, 80 Strand • Strand Street, Cape Town • Tel: +27 21 419 8828 • Email: infoCT@egl.co.za E.G.L. SOUTH AFRICA IS A MEMBER OF THE DIAMOND DEALERS CLUB OF SOUTH AFRICA AND THE JEWELLERY COUNCIL OF SOUTH AFRICA
www.egl.co.za
15 african Odyssey 2013/14
Jewellex Africa: what southern Africa has to offer under one roof Jewellex Africa is the premier trade fair of the South African jewellery industry and has been hosted by the Jewellery Council of South Africa (JCSA) for nearly 40 years. Under the chairmanship of Rowan Jacobson of CJR Gift Sales, a small committee once again put together an impressive event this year. Jewellex is a forum for and by the local industry, offering the buyer a wide variety in terms of merchandise lines of watches, clocks, fine jewellery, pearls and precious stones,
jewellery
packaging,
machinery,
accessories and services. It is a division of the JCSA, a Section 21 company, not for gain. The Jewellex committee is a sub-committee of the Jewellery Council Board and comprises JCSA mem-
flying colours. In spite of a downturn in the
During this year’s fair, Jeremy Maggs,
economy, Jewellex exhibitors still believe in
renowned journalist with over 20 years’
the power and success of marketing.
experience, addressed attendees at the annual Business Breakfast. Maggs shared
The fair has established a reputation over the years for being the premier showcase for the South African manufacturer and distributor.
his experiences during his time in various media platforms. Also on the agenda was a seminar presented by Daniel Jacobs on “Understanding How Design Works,” where delegates had the opportunity to learn about fundamental principles needed for good design. The Department of Trade and Industry (DTI) once again financially supported 10 SMME companies to exhibit at Jewellex. “Without the assistance of the DTI, some of these companies wouldn’t have been able to do this on their own, so we are truly grateful for their support,” said Lorna Lloyd, acting CEO of the Jewellery Council. The Jewellery Council’s Chairman’s Fund
bers representing the various stakeholders of
also covered the costs of bringing a small
the South African jewellery industry.
group of students to visit Jewellex from the
The fair has established a reputation over
Durban University of Technology.
the years for being the premier showcase
Jewellex offers an environment for busi-
for the South African manufacturer and
ness-to-business linkages in the industry that
distributor. By growing Jewellex into Jewellex
have seen significant successes for existing
Africa, the JCSA is aiming to expand its
business growth and the integration of new
offering to include neighbouring countries
participants in the industry. Its key mission
and international exhibitors, acknowledging
is to provide a platform that will grow the
that SA is part of a global market. The core
South African and African jewellery industry.
purpose of this vision is to assist the South
It is also an ideal platform for brand intro-
African jewellery industry to grow and create
ductions and new launches. It sup-
jobs, as well as earn foreign exchange.
ports the jewellery industry as a
Although 2013 has been one of the
whole and promotes South
most challenging years that Jewellex has
Africa’s quest to become
ever experienced due to economic factors, fair organisers have still pulled through with
the jewellery trading hub of Africa.
Labi Kapo, a gifted and artistic
creating a workshop that allowed him the space to fulfil his dream of
London jeweller who has worked with
training people from this continent to become top-end manufacturers.
renowned jewellers such as Andrew
Above, from left: Wumba Kapo (Director) and Labi Kapo (Director)
Grima (Queens Court Jewellers –
Labi is a master goldsmith, a member of the London Assay Office and
Queen Elizabeth II), Universal Gem
involved with the University of Johannesburg (UJ) as a lecturer in its
Trade,
Robert
Jewellery Faculty. Between lecturing and manufacturing, Labi also fi nds
Glenn and Byron Jewellery Ltd,
time to mentor young people starting off in the industry. Your typical
decided to leave Europe behind and
student found at Akapo Jewels would either be a UJ graduate, an MQA
relocate to South Africa with his wife
trainee (accredited service provider) or a private student. The training
Wumba in 2002.
provided at Akapo is for Graduate Development Projects (GDP), which
Alexis
Jewellery,
is then followed by a trade test. Akapo also provides NQF training Labi and Wumba had a dream to
from level two, three and four. The team specialises in developing and
create a business that could teach
designing short courses for people in the industry who are seeking to
and train talented youngsters from
hone their skills and develop their careers.
Africa to become as skilled as the best London had to offer in the form of goldsmiths. This dream became a reality with the formation of Akapo
Wumba, co-director and administrative manager of the business, and
Jewels, based in Hyde Park, Johannesburg. The facility offered Labi the
Labi welcome students from across the continent and invite any private
opportunity to work and produce jewellery for the top-end consumer
client or company to make contact with them to discuss training courses
through some of South Africa’s most upmarket jewellers whilst also
that work and add value to careers and businesses.
AKAPO JEWELS (Pty) Ltd • Specialists in Bespoke Jewellery Address: Hyde Park Corner, 5th Floor, North Wing, Johannesburg, 2196 • Tel: +27 11 325-4704 • E-mail: wumba@akapo.co.za • www.akapojewels.co.za
17 african Odyssey 2013/14
Africa needs to reduce its dependency on foreign aid and get to the point of financing its own development, some of the continent’s key development experts said at the recent Open Forum which took place in Cape Town. Timing is optimal now that Africa is experiencing an economic boom with annual growth rates of up to 8%. “Africa has become a place where you will make money, not lose money,” said Graça Machel, the wife of former President Nelson Mandela and a renowned women’s and children’s rights activist. She was addressing delegates at the Open Forum on “Money, Power and Sex: the Paradox of Unequal Growth” organised by the four Open Society Africa Foundations. Africa’s richness in natural resources should give the continent’s governments a strong position at global negotiating tables, said Machel, adding: “African governments have to radically change the way they see
Open society initiative for southern Africa
the potential of the resources we have.”
Mkandawire from the London School of
only African governments can solve,” said
She stressed that they needed to create real
Economics suggested.
Neville Gabriel, executive director of South-
partnerships, refuse to be patronised and
Although domestic savings can play a key
ern Africa Trust, an independent agency that
ensure that economic gains benefited all
role in financing development in any economy
supports regional policy dialogue to over-
people on the continent.
– for example, by providing resources for in-
come poverty. He believes one of the conti-
Machel warned that Africa’s exceptional
vestment, boosting financial market development
resulted in more equity, equality and fairness
growth – sub-Saharan African
in the past few years already
for all. To achieve this, countries needed to
countries are only saving on
shown their political force –
collaborate more intensely on a sub-regional or
average about 15% of their
most prominently during the
continental level, she suggested.
GDP. This is down from 20-
Arab Spring – and now need
25% in the 1970s, according
to demonstrate their econom-
“Africans need to have a more inward
and
stimulating
nent’s key assets is its emerging and
economic growth over the past decade had not
focus to benefit our continent as a unit. We
to the United Nations Economic
must not continue in a scattered, territorial
Commission for Africa.
young middle class. They have
ic force. “The young middle class will be the engine for Africa’s
way. No-one will make it alone. We will make
African countries compare poorly
it when we’re united,” said Machel. This
with other major developing blocs like China
also means moving away from a “hand-out
and India, which currently save 35-40% of
African governments therefore need
mentality” and a focus on aid, she added.
their GDP. Such differences in savings rates
to ensure that natural resources are used
can ultimately make the difference between
adequately so they can lead to job creation
thriving and stagnant economies.
to turn this new middle class into a productive
Foreign aid for Africa is already on a steady decline in relative terms. Because the
development in the medium to long term,” said Gabriel.
continent is experiencing economic growth at
“Africa is not poor. We just don’t know
part of society. Currently, between seven and
7-8% annually, and foreign aid makes up, on
how to manage the resources we have,” said
10 million young Africans on the continent
average, 3-4% of a nation’s GDP, aid will over
Dr Nkosana Moyo, executive chair of the
are looking for jobs.
time decrease in proportion of total resources
South African Mandela Institute for Develop-
KPMG experts commented on issues
spent. But African governments will have to use
ment. “Too much of Africa’s capital contin-
surrounding the recent BRICS Summit,
the additional income effectively to translate
ues to leave the continent in the form of
with a particular focus on the potential
monetary gains into development.
raw materials, instead of contributing to
role of BRICS in Africa’s development.
the development of the continent by
Lullu Krugel, senior economist for KPMG,
much more efficient. We need
adding value through manufacturing,
commented on financing investment and
better
production and services,” he said.
development:
“We have to make governments taxation
systems
and a more restrained consumption
cul-
ture, a savings culture,”
Prof
Thandika
“SMMEs
are
regarded
The next step is to link economic
globally as one of the major catalysts for
growth to social inclusion, to en-
economic growth and development. This is
sure development for all. “That’s a problem
even more apparent in the aftermath of the global economic downturn.”
18 african Odyssey 2013/14
and schemes that will assist in financing these
Africa’s exceptional economic growth over the past decade has not resulted in more equity, equality and fairness for all. To achieve this, countries need to collaborate more intensely on a – Graça Machel sub-regional or continental level.
supposedly risky, but extremely important, businesses in the economy.” Aziakpono believes that key to improving economic efficiencies on the continent is the development of financial structures that stimulate the “middle space” in the economy. “On the one side, where traditional financial systems operate, the level of cost recovery is very high. At the other end, where the cost recovery is
SMMEs represent almost two-thirds
Development finance in-
very low, one finds ‘survivalist’
of total global employment opportuni-
stitutions are crucial for the
enterprises that are not regis-
ties. Research by the OECD also indicates
development of small- and
tered businesses. These sur-
that, during the high growth periods of
medium-scale
enterprises
vivalist enterprises come with
developed economies, nearly all job cre-
(SMEs) across Africa, which
extremely high levels of risk
ation came from organisations that were
otherwise
less than five years old. Smaller enterprises
proper access to finance to help
also lost fewer jobs during the recession. It
build and expand their operations. It is
is therefore clearly important that SMME
the opening up of finance available to these
what Aziakpono refers to as the develop-
development, opportunity creation and
businesses that will help to unlock the invest-
ment finance niche – the “middle space” in
support should be a key component of the
ment potential in Africa.
an economy. “This space is populated by
economic development strategies of the BRICS nations.
struggle
to
gain
According to Prof Meshach Aziakpono, programme head of the University of Stel-
and they can hardly be financed by any profit-driven institution.” In between these two extremes is
self-employed, salaried workers, micro-enterprises and small- and SMEs.”
DeBuys Scott, head of KPMG’s Global
lenbosch Business School’s (USB) MPhil in
Infrastructure and Projects Group, addressed
Development Finance, SMEs often suffer as
industry
investments in infrastructure. “Populations
they are not big enough to raise capital on
can design courses that provide the skills
need the major driver of infrastructure de-
the stock market or liquid enough to be able
people need to develop schemes which
velopment.” According to Scott, two major
to issue bonds to obtain financing.
can assist in providing finance to the poor
factors differentiate South Africa and Africa
Aziakpono, who is an expert in eco-
Aziakpono says that by working with bodies,
academic
institutions
and SMEs. “There is a real need to develop
in this regard:
nomic and financial sector development in
financial
•
Population growth on the continent is
Africa, says that in terms of training, financial
tailored to the African reality. However, it
the fastest anywhere on the planet.
programmes often tend to focus only on tra-
is not practical to have a purely academic
•
The degree of urbanisation for Africa is
ditional financial systems comprising banks,
solution. We need to engage with industry
the quickest in the world.
insurance companies, and stock and bond
and learn from them.”
This creates massive pressure on the
markets. “The majority of the populations
According to Aziakpono, one challenge
available infrastructure on the continent and,
and businesses in African countries do not
for these financial schemes is overcoming
in particular, in the major cities. “We have to
have access to these markets, hence they
under-development in the African environ-
think differently about how we develop the
are often excluded.
ment. “Firstly, there is a lack of collateral
vehicles
that
are
specifically
infrastructural in the major centres, particularly
“There is an urgent need for training in
due to poorly defined property rights. Most
as there is more emphasis on sustainable
this area – it is critical to develop programmes
of the property and land in Africa is commu-
infrastructure development than ever before.
nally owned. Therefore a very small percent-
Thinking about projects in isolation simply will
age of people have the ability to offer their
not be good enough any more.”
property as collateral for a loan. Further-
Africa is largely a resources continent,
more, weak accounting standards through-
and South Africa also relies heavily on its
out the continent pose a significant barrier
resources. More of the key natural resources
to assessing the viability of a company as
required for all sorts of manufacturing, power
an investment opportunity. There is also the
generation, etc are found in these locations
weak legal system which makes the enforce-
than anywhere else in the world. From an
ment of contracts difficult.”
infrastructure viewpoint, this places all the
He says the significant income inequali-
emphasis on “pit to port” development,
ties between the poor and wealthy popula-
namely mine operations, freight rail, port
tions in Africa limit not only the pool of sav-
facilities and maritime activities.
ings available in many economies, but also
Often these routes span many countries,
the number of individuals who have access
leading to the development of specific cor-
to them. “Dealing with this inequality by
ridors. Regional development and co-opera-
improving access to finance for all levels of
tion is often critical to ensuring the success of
business is essential for the further develop-
these corridor developments.
ment and growth of Africa.”
Earrings by Dominic Jones
Mila Kunis wears Zambian emeralds from Gemfields, the world’s leading producer of ethically-sourced coloured gemstones. Beauty, set in stone. www.gemfields.co.uk +27 (0)21 794 2488
20 african Odyssey 2013/14
Kimberley Process’
mixed success a decade later
Article by Stuart Rothgiesser
Almost all would agree that the Kim-
threatened consumer confidence in precious
stating such, and be sealed in a tamper-proof
stones and diamonds specifically.
container for export. An email with the content
In 2000, recognising what the industry
berley Process Certification Scheme
had to lose in the face of this world-
(or just “the KP”, as it is referred to in
wide campaign, the South African
the industry) has been a success in its 10-year existence. Not only have the mechanisms and processes been put in
of the package is sent to the recipient country and, upon importation, the package is taken directly to the author-
government, in partnership with
ity to verify contents, weight and
the World Federation of Dia-
value before being released.
mond Bourses, called a meeting
Process diamonds can only be
of diamond-producing and con-
exported to other KP member
place to reduce conflict diamonds by
suming nations and civil society
a significant percentage, but the pro-
in the eponymous Northern Cape
cess has also shown that private indus-
town in order to address the issue. After
try, government and civil society can
some tough negotiations, what we know today
with the Central African Republic and Ivory
as the “Kimberley Process” was endorsed by
Coast. Participating countries also have to set
the United Nations General Assembly and the
up the necessary infrastructure and logistics to
United Nations Security Council and officially
expeditiously carry out the certification. As at
launched in January 2003.
2010, there were 75 participating countries.
How it works
by member countries. South Africa will hand
work together to achieve a common goal. That said, the second decade of the KP will see the initiative forced to deal with a fresh set of challenges already rearing their heads.
countries. Failure to adhere to the above conditions can mean suspension or expulsion, as has been the case
The process is chaired on a rotating basis The Kimberley Process is an export-import
over the 2013 chair to China in November.
An African initiative
certification system for rough diamonds. Only
While the process has no physical headquar-
The Kimberley Process has been an African-
those countries that follow the protocol and
ters, participating countries, civil society and
initiated and driven one. In 1998, international
certification are allowed to participate, and
industry meet twice a year for plenary sessions
NGO Global Witness launched a highly suc-
membership can be revoked or suspended
(usually hosted by the chair), and various work-
cessful campaign to expose the role of rough
at any time. Participating countries must war-
ing groups (eg monitoring, statistics, alluvial
diamonds in funding conflicts. Easily transport-
rant that any diamond from its territory was not
diamonds) meet as they see fit. The monitoring
able due to their size and weight, and mined in
used to finance rebel or terrorist activity. Every
group sends assessors to participating coun-
remote areas often under the control of non-
diamond must be accompanied by a certificate
tries on “review visits”, while statistics tracks
government, self-appointed militias, diamonds
numbers and carats of diamonds traded, with
were being used to fund rebel movements,
data published in the process’s annual report.
some of them using child soldiers (eg Lord’s Resistance Army), as well as terrorist organisa-
Successes to date
tions, in countries such as Angola and Sierra Le-
The Kimberley Process has undoubtedly made
one. The popular movie Blood Diamond, that
it more difficult for people seeking to fund
featured Leonardo DiCaprio as a South African
civil war through rough diamonds. Ernest Blom,
mercenary and premièred in 2006, represented
President of the World Federation of Diamond
the pinnacle of this movement that spread
Bourses, estimates that trade in conflict dia-
throughout North America and Europe and
monds has been reduced from 4% in 2003 to
21 african Odyssey 2013/14
Ernest Blom, president of the World Federation of Diamond Bourses, estimates that trade in conflict diamonds has been reduced from 4% in 2003 to less than 0,2% of total trade, as a direct result of the KP. less than 0,2% of total trade, as a direct result
legial, even if there is a difference of opinion,
countries to step back and grasp the optics of
of the KP. But the claim that the process has
and therefore we can find compromises. The
what people see in diamonds. Polishing and
solved wars on the continent is far-fetched,
Zimbabwe incident [see below] strained the
cutting industries such as Dubai and India do
according to Alan Martin of Partnership Africa
relationship, but dealings now are quite good
not see the risks in an evolving landscape of
because we recognise that industry, led by
conflict. African countries are stymieing their
Canada (PAC), a Canadian NGO that under-
the American retail market, is seeing the
takes investigative research, advocacy
dangers of not doing anything.”
and policy dialogue on issues relat-
own economies,” warns Martin. In 2011, despite claims from both respected NGO Human Rights Watch and Global
ing to conflict, natural resource governance and human rights in Af-
Challenges Ahead
Witness that the Zimbabwean army was di-
The first half of the decade has seen
rectly involved in human rights abuses in the
fairly good press for the KP, with many
Marange diamond field – including using heli-
diamonds and was one of the founders of the
consumers believing they could buy in good
copter gunships to kill up to 200 people – and
KP. Martin, director of Research at PAC, stated
conscience. But in recent years, the image of
that monies raised from diamonds sales were
in a Skype interview: “The current dilemma is
the industry and of the process itself has be-
to be used to intimidate voters in the 2012
how to define a ‘dirty diamond’. The old defini-
come tainted due to the changing nature of
elections, the process agreed to continue to
tion – ie diamonds used to fund rebel move-
conflict on the continent. “In 2000, the KP was
allow Zimbabwe to export diamonds. Angola
ments – negates how civil war has evolved. For
groundbreaking, innovative and recognised
is another country that has been allowed to
example, today we see state security forces
the threat to the industry of conflict diamonds.
continue to export – this, despite evidence of
being the leading perpetrators of abuses and
At the time, the Canadian ambassador spoke
state collusion in abuses in the industry.
political parties using diamond revenues for
of the diamond trade going the way of the fur
This demand for a revised or expanded
political purposes. Thus, the state is no longer
trade. Now, there is amnesia – especially on
definition of conflict diamonds to suit the
an independent arbiter.”
the part of governments that are dependent
changing nature of realpolitks is the most
on diamond revenue. There is an inability of
important challenge to face the KP – and
rica. PAC is internationally recognised for its efforts to halt the trade in conflict
One of the largest areas of success has been that of partnerships; namely, of civil so-
one that threatens to tear the initiative apart.
ciety, government and private industry. The
Due in part to these concerns, Global Wit-
process sees these usually oppositional play-
ness pulled out of the KP. The most human
ers working together to achieve a common
rights abuses in the diamond-producing or
aim. All three have a vote in the decisions
trading countries are occurring at the hands
of the KP. Blom recalls the early days: “The
of state actors; we must draw up a defini-
World Federation of Diamond Bourses had
tion to include the activities of the state, but
brought in a chain of warranties. Any member
limited to diamond-producing or trading
stood the chance of being expelled. We were
zones, notes Martin. The American industry,
alerted to problems by NGOs and formed
in particular, is aware that it does not take
very close partnerships with them. The mo-
much to erode consumer confidence.
tivation was the need to maintain consumer
Other challenges lie in an expanded hu-
confidence for polished diamonds. Consum-
man rights dimension, as is implicit in the KP.
ers are not that concerned any more.”
Some actors are calling for environmental and
According to Blom, the role of private
labour rights components to be added to the
industry has changed from the early days:
current protocols. There are calls for the KP to help ensure that rights of tenure and sale –
“Our role has grown: industry is a very important cog to protect members worldwide
Sources:
as well as protection from security forces – for
so government does not make demands
• http://www.globalwitness.org/ campaigns/conflict/conflict diamonds/kimberley-process
individual miners are enforced. The process
• http://www.bbc.co.uk/news/ business-16027011
lies on consensus voting – meaning that any
•
legislation. Mozambique is expected to join
on us through ignorance. We also work to combat smuggling and to enforce moneylaundering and anti-terrorism legislation.” When asked about the partnerships within the KP, Martin remarked: “Not everyone is seen as an enemy. The relationships are col-
http://www.kimberleyprocess.com
has no permanent infrastructure and no independent technical capacity. Finally, the KP reone country or partner organisation can veto the KP in the near future.
23 african Odyssey 2013/14
Map of africa
Feature countries Dependencies and disputed territories
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.
South Africa Lesotho Swaziland Namibia Botswana Zimbabwe Mozambique Madagascar Mauritius Tanzania Malawi Zambia Angola Republic of the Congo
15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27.
São Tomé and Príncipe Réunion Democratic Republic of the Congo Burundi Rwanda Uganda Kenya Somalia Ethiopia Djibouti Eritrea Sudan Central African Republic
28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41.
Gabon Equatorial Guinea Cameroon Nigeria Chad Egypt Libya Niger Tunisia Algeria Mali Burkina Faso Benin Togo
42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55.
Ghana Côte d’Ivoire Liberia Sierra Leone Guinea Guinea-Bissau Senegal Gambia Western Sahara Morocco Mauritania Comoros Seychelles Mayotte
24 african Odyssey 2013/14
List of African
countries and territories This is a list of African countries and territories, including the respective capitals, currencies, population, GDP per capita, cross national income per capita and imports. Dependencies and disputed territories are listed with a blue background.
Did you
know
Ancient Greeks and Romans originally used the term “Africa” to apply only to the northern region of the continent. In Latin, the word “Africa” means “sunny” and the word “aphrike” in Greek means “without cold.” Gates, Henry Louis Jr, 1999. Wonders of the African World. New York, NY: Alfred A Knopf
gross Name (official name)
Capital
Currency
imports
national
million US$
income per
Population
GDP per capita (PPP) (US$)
Map
capita
Algeria (People’s Democratic Republic of Algeria)
Algiers
Algerian dinar
39 258
3 880
33 333 216
7 700
37
Angola (Republic of Angola)
Luanda
Kwanza
–
1 627
15 941 000
2 813
13
Benin (Republic of Benin)
Porto Novo
West African CFA franc
1 003
729
8 439 000
1 176
40
Botswana (Republic of Botswana)
Gaborone
Pula
4 728
5 845
2 000 000
11 400
5
Burkina Faso
Ouagadougou
West African CFA franc
1 870
516
13 228 000
1 284
39
Burundi (Republic of Burundi)
Bujumbura
Burundi franc
344
188
7 548 000
739
18
Cameroon (Republic of Cameroon)
Yaoundé
Central African CFA franc
3 150
1 124
17 795 000
2 421
30
Canary Islands (Spain)
Las Palmas de Gran Canaria and Santa Cruz de Tenerife
Euro
–
–
1 995 833
N/A
–
Cape Verde (Republic of Cape Verde)
Praia
Cape Verdean escudo
671
3 025
420 979
6 418
–
Central African Republic (Central African Republic)
Bangui
Central African CFA franc
186
445
4 216 666
1 198
27
Ceuta (Spain)
Ceuta
Euro
–
–
76 861
N/A
–
Chad (Republic of Chad)
N’Djamena
Central African CFA franc
–
349
10 146 000
1 519
32
17 million Estimated number of residents in the metropolitan area of Cairo, Egypt, the most populated city in Africa. Habeeb, William Mark & Robert I Rotberg. 2004. Africa: Facts and Figures. Broomall, PA: Mason Crest
About half of the world’s diamonds come from southern and central Africa. The largest gem quality diamond ever found (the 3106,75 carat Cullinan Diamond) came from the Premier Mine near Pretoria. It was found in 1905.
25 african Odyssey 2013/14
The estimated population of Nigeria, the most populated country in Africa.
170 123 million
gross Name (official name)
Capital
Currency
imports
national
million US$
income per
Population
GDP per capita (PPP) (US$)
Map
capita
Comoros (Union of the Comoros)
Moroni
Comorian franc
120
788
798 000
1 660
53
Côte d’Ivoire (Republic of Côte d’Ivoire)
Yamoussoukro
West African CFA franc
6 959
1 109
17 654 843
1 600
43
Democratic Republic of the Congo (Democratic Republic of the Congo)
Kinshasa
Congolese franc
–
160
71 000 000
774
17
Djibouti (Republic of Djibouti)
Djibouti
Djiboutian franc
648
1 172
496 374
2 070
24
Egypt
Cairo
Egyptian pound
52 752
2 271
80 335 036
4 836
33
Equatorial Guinea (Republic of Equatorial Guinea)
Malabo
Central African CFA franc
–
12 762
504 000
16 312
29
Eritrea (State of Eritrea)
Asmara
Nakfa
–
429
4 401 000
1 000
25
Ethiopia (Federal Democratic Republic of Ethiopia)
Addis Ababa
Ethiopian birr
7 974
344
85 237 338
823
23
Gabon (Gabonese Republic)
Libreville
Central African CFA franc
1 724
6 530
1 384 000
7 055
28
Gambia (Republic of The Gambia)
Banjul
Dalasi
304
497
1 517 000
2 002
49
Ghana (Republic of Ghana)
Accra
Ghanaian cedi
8 536
611
23 000 000
2 700
42
Guinea (Republic of Guinea)
Conakry
Guinean franc
1 836
431
9 402 000
2 035
46
Guinea-Bissau (Republic of Guinea-Bissau)
Bissau
West African CFA franc
112
501
1 586 000
736
47
Kenya (Republic of Kenya)
Nairobi
Kenyan shilling
10 202
737
41 000 000
1 445
21
Lesotho (Kingdom of Lesotho)
Maseru
Loti
–
1 054
1 795 000
2 113
2
Liberia (Republic of Liberia)
Monrovia
Liberian dollar
–
173
3 283 000
1 003
44
Libya
Tripoli
Libyan dinar
–
9 228
6 036 914
12 700
34
gold on the african continent Three of the world’s largest gold producers have their primary operations in Africa – Harmony Gold, Gold Fields and Anglogold Ashanti.
The Omo remains found in 1967 near the Ethiopian Kibish Mountains have been dated as ca 195 000 years old, making them the earliest human remains ever found. They are older than the remains found at Herto Bouri, Ethiopia.
26 african Odyssey 2013/14
The northern most point in Africa is Ras ben Sakka in Tunisia.
The most southerly point is Cape Agulhas in South Africa.
Mount Kilimanjaro in Tanzania is the highest point in Africa, 5 895 m above sea level.
The Nile is the longest river in the world with a length of 6 670 km
The lowest point in Africa is Lake Assal in Djibouti, which lies 155 m below sea level.
gross Name (official name)
Capital
Currency
imports
national
million US$
income per
Population
GDP per capita (PPP) (US$)
Map
capita
Madagascar (Republic of Madagascar)
Antananarivo
Malagasy ariary
3 159
422
18 606 000
905
8
Madeira (Portugal)
Funchal
Euro
–
–
245 806
N/A
–
Malawi (Republic of Malawi)
Lilongwe
Malawian kwacha
2 029
230
12 884 000
596
11
Mali (Republic of Mali)
Bamako
West African CFA franc
2 339
659
13 518 000
1 154
38
Mauritania (Islamic Republic of Mauritania)
Nouakchott
Mauritanian ouguiya
1 638
934
3 069 000
2 402
52
Mauritius (Republic of Mauritius)
Port Louis
Mauritian rupee
3 729
6 739
1 219 220
13 703
9
Mayotte (France)
Mamoudzou
Euro
–
–
186 452
2 600
55
Melilla (Spain)
–
Euro
–
–
72 000
N/A
Morocco (Kingdom of Morocco)
Rabat
Moroccan dirham
33 032
2 877
33 757 175
4 600
51
Mozambique (Republic of Mozambique)
Maputo
Mozambican metical
3 764
382
20 366 795
1 389
7
Namibia (Republic of Namibia)
Windhoek
Namibian dollar
4 689
4 189
2 100 000
7 478
4
Niger (Republic of Niger)
Niamey
West African CFA franc
1 247
342
13 957 000
872
35
Nigeria (Federal Republic of Nigeria)
Abuja
Nigerian naira
33 906
1 060
140 003 542
1 188
31
Republic of the Congo
Brazzaville
Central African CFA franc
–
1 750
4 012 809
3 919
14
Réunion (France)
Saint-Denis
Euro
–
–
793 000
N/A
16
Rwanda (Republic of Rwanda)
Kigali
Rwandan franc
1 258
521
7 600 000
1 300
19
Saint Helena, Ascension and Tristan da Cunha (United Kingdom)
Jamestown
Saint Helenian pound
–
–
4 250
N/A
–
Africa has about 15% of the world’s population and one-quarter of the languages spoken in the world are spoken only in Africa.
27 african Odyssey 2013/14
gross Name (official name)
Capital
Currency
imports
national
million US$
income per
Population
GDP per capita (PPP) (US$)
Map
capita
São Tomé and Príncipe (Democratic Republic of São Tomé and Príncipe)
São Tomé
São Tomé and Príncipe dobra
103
1 331
157 000
1 266
15
Senegal (Republic of Senegal)
Dakar
West African CFA franc
4 712
1 001
11 658 000
1 759
48
Seychelles (Republic of Seychelles)
Victoria
Seychellois rupee
1 022
8 041
80 654
11 818
54
Sierra Leone (Republic of Sierra Leone)
Freetown
Leone
341
377
6 144 562
903
45
Somalia (Somali Republic)
Mogadishu
Somali shilling
–
211
9 832 017
600
22
Somaliland (Republic of Somaliland)
Hargeisa
Somaliland shilling
–
–
9 832 017
600
–
South Africa (Republic of South Africa)
Pretoria (executive) Bloemfontein (judicial) Cape Town (legislative)
South African rand
63 766
5 581
47 432 000
12 161
1
Sudan (Republic of Sudan)
Khartoum
Sudanese pound
8 589
1 201
36 992 490
2 522
26
Swaziland (Kingdom of Swaziland)
Lobamba (royal and legislative) Mbabane (administrative)
Lilangeni
1 270
2 564
1 032 000
5 245
3
Tanzania (United Republic of Tanzania)
Dodoma
Tanzanian shilling
6 531
524
37 849 133
723
10
Togo (Togolese Republic)
Lomé
West African CFA franc
787
405
6 100 000
1 700
41
Tunisia (Tunisian Republic)
Tunis
Tunisian dinar
19 098
3 646
10 102 000
8 800
36
Uganda (Republic of Uganda)
Kampala
Ugandan shilling
4 526
512
27 616 000
1 700
20
Western Sahara (Sahrawi Arab Democratic Republic)
El Aaiún (Moroccan), Bir Lehlou (temporary)
Moroccan dirham
–
–
266 000
N/A
50
Zambia (Republic of Zambia)
Lusaka
Zambian kwacha
3 793
881
14 668 000
931
12
Zimbabwe (Republic of Zimbabwe)
Harare
Zimbabwean dollar
3 527
322
13 010 000
2 607
6
Information and statistics courtesy of Wikipedia and African Data Finder, available from the World Bank
While Egypt is best-known for its pyramids, the Republic of Sudan actually has 223 of its own pyramids, double the number of pyramids in Egypt. Smaller and steeper than their Egyptian counterparts, the pyramids of Sudan are not nearly as famous. Gates, Henry Louis Jr, 1999. Wonders of the African World. New York, NY: Alfred A Knopf
Seychelles
The smallest country in Africa.
The largest country in Africa.
population Africa accounts for 15% of the world’s population at an estimated 1 032 532 974 (2011)
Algeria
natural precious metals cc african Odyssey 2013/14
The naTural refined choice Refining of gold & silveR Buying & selling of gold & silveR supply gold & silveR shot in house AssAy fAsCility & niton speCtRoMeteRs MeMBeR : the jewelleRy CounCil of sA diAMond deAleR, egl CeRtified QuAlifiCAtion www.naturalpreciousmetals.co.za TEL: (031) 569 3010/1 Email: refined@mweb.co.za Est. 2004 KwazuLu naTaL
29 african Odyssey 2013/14
a brief overview
malawi, angola, Ghana and Madagascar
African Odyssey explores four African countries in each issue by means of an in-depth look at their respective resources, people and attractions.
Profile: malawi Although totally landlocked, Malawi is not
The official working language is
denied its “inland sea”. This vast body of
English, while Chichewa is the national
freshwater fringed by beaches of golden
language. Other local languages are also
sand is a scenic wonderland.
spoken, mainly Yao and Tumbuka. All local
Malawi is among the world’s least-
languages use the Roman script. English is
developed countries. The economy is
taught at all schools and is widely spoken.
heavily based on agriculture, with a largely
Malawi experiences a tropical conti-
rural population. The Malawian govern-
nental climate, with variations in altitude
ment depends heavily on outside aid to
leading to wide differences in climate. The
meet development needs, although this
vast water surface of Lake Malawi has a
need (and the aid offered) has decreased
cooling effect, but because of the low el-
since 2000. The Malawian government
evation, the margins of the lake have long
Malawi, officially the Republic of Malawi, is
faces challenges in building and expand-
hot seasons and high humidity, with an an-
a landlocked country in south-east Africa
ing the economy, improving education,
nual temperature of 24° C (75° F ).
that was formerly known as Nyasaland.
healthcare, environmental protection and
Malawi’s variety of attractions is one
It is bordered by Zambia to the north-
becoming financially independent. Ma-
of its greatest assets. While Lake Malawi
west, Tanzania to the north-east and
lawi has several programmes developed
dominates the country, this is not a land
Mozambique on the east, south and west.
since 2005 that focus on these issues, and
of a singular attraction. It is the mixture of
The jewel in the crown of the country’s
the country’s outlook appears to be im-
beautiful landscapes, fascinating wildlife,
tourist attractions is Lake Malawi, “discov-
proving, with progress made in economic
the alluring Lake Malawi and rich culture
ered” by the missionary-explorer Dr Da-
growth, education and healthcare seen in
that combine to make this small country a
vid Livingstone just over 150 years ago.
2007 and 2008.
wonderful place to visit.
the 16th to the 19th century, interacting in diverse ways with the peoples who lived there. In the 19th century, they slowly and hesitantly began to establish themselves in the interior. Angola as a Portuguese colony encompassing the present territory was not established before the end of the 19th century, and “effective occupation”, as required by the Berlin Conference (1884), was achieved only by the 1920s after the Mbunda resistance and abduction of their King, Mwene Mbandu I Lyondthzi Kapova. Independence was achieved in 1975, after a protracted liberation war. After independence, Angola was the scene of an intense civil war from 1975 to 2002. With the end of civil war, it started to emerge as a major tourist hub in Africa. Angola has a wide range of climates, landscapes and cultures, making it an attractive prospect for any traveller. The top tourist
attractions in Angola are its nature parks and striking coastline. The country is also the home of the giant sable antelope, which cannot be found anywhere else and was thought to be extinct until it was discovered a few years ago.
The Red Brick Church of St Michael and All Angels, Malawi, Blantyre.
Profile: angola Angola, officially the Republic of Angola, is a country in southern Africa bordered by Namibia on the south, the Democratic Republic of the Congo on the north and Zambia on the east; its west coast is on the Atlantic Ocean and Luanda is its capital city. Its small (but oil-rich) northern province, Cabinda, is separated from the rest of the country by a small part of the Democratic Republic of the Congo and the Congo River. Angola’s narrow coastal plain, where most of the people live, rises to a high interior plateau with rain forests in the north and dry savanna in the south. Due to the increase of oil production, Angola has one of the fastest-growing economies. The official language in Angola is Portuguese, but Bantu and other African languages are also spoken. The Portuguese were present in some – mostly coastal – points of the territory of what is now Angola, from
Miradouro da Lua (“watchpoint of the moon”), situated at the coast 40 km south of Luanda, Angola.
30 african Odyssey 2013/14
profile: ghana
Kwame Nkrumah Memorial Park (KNMP) is a national park in Accra, Ghana, named after Osagyefo Dr Kwame Nkrumah, the ‘’founding father’’ of Ghana.
Ghana, officially the Republic of Ghana, is a sovereign state and unitary presidential constitutional republic located on the Gulf of Guinea and Atlantic Ocean in West Africa. It is one of the most thriving democracies on the continent and has often been referred to as an “island of peace”. It shares boundaries with Togo to the east, Côte d’Ivoire to the west, Burkina Faso to the north and the Gulf of Guinea to the south. The recent discovery of oil in the Gulf of Guinea could make Ghana
an important oil-producer and exporter in the next few years. Ghana has the same land mass as the United Kingdom, with the northern half of the country containing savannas and wildlife and the southern half containing great industrial mineral and fossil fuel wealth, principally gold, petroleum and natural gas. Known as “the Switzerland of Africa”, Ghana has had democracy and political stability since 2001 and has enjoyed rapid economic growth and rising human development. It is a member of the Non-Aligned Movement, South Atlantic Peace and Co-operation Zone, and the Group of 24. Ghana is the second-largest cocoa producer in the world, one of the world’s largest gold producers, petroleum and natural gas producer and is home to Lake Volta, the largest artificial lake in the world by surface area. The climate of Ghana is tropical and there are two main seasons: the wet and the dry seasons. North Ghana experiences its rainy season from March to November, while South Ghana experiences its rainy season from April to mid-November. English is the country’s official lan-
guage and predominates in government and business affairs. It is also the standard language used for educational instruction. The country has several tourist attractions, such as castles. Most of the major international airlines fly into and from the international airport in Accra. Domestic air travel is thriving and the country has a vibrant telecommunications sector, with five cellular phone operators and several Internet service providers.
A mud and stick mosque in Nakori, Ghana.
Profile: Madagascar Madagascar, officially the Republic of and previously known as the Malagasy Republic, is an island country in the Indian Ocean, off the south-eastern coast of Africa. Until the late 18th century, the island of Madagascar was ruled by a fragmented assortment of shifting sociopolitical alliances. Beginning in the early 19th century, most of the island was united and ruled as the Kingdom of Madagascar by a series of Merina nobles. The monarchy collapsed in 1897 when the island was absorbed into the French colonial empire, from which the island regained independence in 1960. The autonomous state of Madagascar has since undergone four major constitutional periods, termed Republics. Since 1992 the nation has officially been governed as a constitutional democracy from its capital at Antananarivo. Madagascar has evolved into one of the world’s most phenomenal
destinations for natural history travel. It’s the world’s fourth largest island – about the size of Texas or France. It contains an immense diversity flora and fauna. Of 12 000 plant species identified, 10 000 are endemic to the island including seven of the world’s nine species of the iconic Baobab tree.The remarkable fauna and flora is matched by epic landscapes of an incredible diversity where one can go from rainforest to desert in just 300 km. Few places on earth offer such an intense kaleidoscope of nature. With 5 000 km of coastline, 450 km of barrier reef and 250 islands, divers can revel in the choice of sites, from underwater “cathedrals” to shipwrecks, and can relish the chance to see rays, whale sharks, reef sharks and many other kinds of sharks. Madagascar is home to all of the world’s lemurs (some 40+ species) and
over half of the world’s chameleons, in addition to more than 170 kinds of frogs. Malagasy and French are both official languages of the state. The majority of the population adheres to traditional beliefs, Christianity, or an amalgamation of both. Ecotourism and agriculture, paired with greater investments in education, health and private enterprise, are key elements of Madagascar’s development strategy.
Pirate cemetery at Île Sainte-Marie.
african Odyssey 2013/14
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32 african Odyssey 2013/14
Why brands need
reach Africa’s
Article by Lauren Copley
aspire to Gucci, Breitling and other luxury brands they see in magazines or on TV.
Companies looking to grow their
He adds that with young people having
brands in Africa can no longer afford
lots of interests and making decisions quickly, youth marketing is “less about putting across
to overlook the continent’s youthful
messages than starting dialogues.” “Young
consumers who make up 50% of the
people don’t only demand irresistibility in a
population. African Odyssey inves-
brand, but in order for brands to entice them,
tigates some consumer trends and how
they need to really know them.” Events such as
companies can reach out to youth mar-
HDI’s Generation Next Survey, now in its ninth
kets in a brand-cluttered environment.
year, focuses on what 6 000 youths aged 8-22 regard as "cool" brands that influence their
If you own a South African company or are
lives. Not surprisingly, in the most recent survey
a brand marketer, you may have considered
released in June this year, the coolest brands
looking further afield to market your brand.
included BlackBerry, BMW, Guess, Nike and
Like Africa, for example. But don’t look
Apple iPhone.
north unless you’re willing to invest time and effort to understand the continent and
the broader, US$400 billion African consumer
Reaching out
its consumers. Sarina de Beer, managing
opportunity between now and 2020."
If it’s true that customers – according to Abey
director of Ask Afrika, comments that
Closer to home, South Africa, like other
Mokgwatsane, CEO of Ogilvy & Mather
consumers are changing and this has many
developing countries, also has a very young
South Africa – want “brands to be genuine,
implications for brands. She says increasing
population. Almost three in every 10 adults
honest and open,” how does a company do
competition and a volatile economic climate
in South Africa (28%) falls in the 15-24 age
this successfully and grow its business? Firstly,
mean that brands – in particular, big ones
group, according to leading local youth
your company needs to know what makes
– can no longer sit back and assume that
marketing group HDI Youth Marketeers.
your brand unique, and as local marketing
consumers will continue to purchase their product simply because they always have. “Brands need to adapt their strategies
and brand strategist Thomas Oosthuizen Brands and youth consumer trends
says, “if nothing does, find it or create it.” Secondly, accept that mobile devices,
to remain relevant and foster an engagement
Jason Levin, MD of HDI Youth Marketeers,
digital platforms and social media will play an
with consumers on their current needs,” De
comments that although South African youth
increasingly important role in building brands
Beer remarks. So then, which consumer mar-
have an annual direct spend of more than
throughout Africa. Therefore, it’s vital to un-
ket is your best bet if you want to grow your
R104 billion, only 20% of marketing budgets
derstand how consumers, particularly young
brand into Africa? According to global man-
take them into account.
ones, like to participate and engage with their
agement consulting firm McKinsey, African
With little data on youth generally, that’s
favourite brands. If you want your brand to
youth aged 16-34 are easily the most impor-
where companies like HDI are making inroads
reach confident young consumers, you’ll need
with their mostly experiential work. With
to leap bravely into the techno-pioneering
the African continent, accounting
programmes that connect with 4
sphere to develop online relationships with
for 65% of its consumer spending.
million learners annually at 6 000
new fans. And for info-overloaded youngsters,
Despite enormous joblessness,
schools, they are well positioned
that means delivering simple, smart messages.
tant consumer demographic on
many African youngsters are brim-
to understand how youthful mindsets
When it comes to "hard luxury" brands
ming with hope and actively looking
engage and spend in a brand-cluttered
(watches and jewellery), there is no evidence
for ways to brighten their futures.
environment.
that suggests Generation Z (those born since
In its comprehensive May 2013 report
Many companies, says Levin, still don’t
1995) will be less fond of luxury items than
on youth consumer insights, the McKinsey
understand that the youth market is a signifi-
consumers who have come before. That’s
Africa Consumer Insights Centre remarks that
cant one, not a fringe market, where even the
according to research by digital innovation
"young consumers are the key to unlocking
poorest children at urban township schools
think tank company L2 founder, Prof Scott
33 african Odyssey 2013/14
to adapt if they want to
youthful consumers Galloway of New York University. L2’s 2012
digital IQ index study found that although
their Internet-capable phones to
technology, with many using
50% of Generation Z prefer shopping online,
do what people in developed
“Those companies that both in-
fewer than 50% of 46 watch and jewellery
markets usually do on a PC or
vest in gaining a deep understanding
brands are ecommerce. Galloway believes
laptop. Two- thirds use the
of how young African people make
the primary reason for this is that younger
Inter-net regularly – of these,
consumption decisions, and then are
buyers represent a future consumer, not a
84% use their phones to access
able to translate those insights into
current consumer who can buy their time-
social networks, while 64% go
benefits for their brand, will have a
pieces at high price-points. However, he says
online to receive emails.
recognition is finally spreading that these
•
Brand-conscious:
clients of tomorrow don’t just socialise in the
appreciate brands and use them to make
world’s most important and dynamic con-
digital space – they are influenced by it, re-
purchasing decisions. These image-con-
sumer groups.”
search in it and also spend in it.
scious youngsters see themselves as trend-
African
mand “a careful balance between quality, brand, style and price.”
clear competitive advantage in a secyouth
tor that is poised to become one of the
setters and are increasingly aware of prod
Targeting young consumers in
African insights
ucts and trends in developed markets.
the watch and jewellery industry
McKinsey’s Africa Consumer Insights Centre’s
Companies looking to create a loyal con-
According to leading UK online magazine
first pan-African research on the African con-
sumer base for their brands must under-
Retail Jeweller, some observers in the watch
sumer identifies some key characteristics of
stand what styles and global product
and jewellery industry assert that owners of
the new young African generation under 20
trends young consumers are following,
luxury watch and jewellery brands have to
years old. The results – based on a 2012 survey
and tailor their products accordingly.
change their communication focus to include
of 13 000 consumers in 10 countries – focused
•
Localise,
African
younger consumers. These examples show
on the largest African cities.
youth differ significantly by region, coun-
how global retailers and luxury brands are
It offers valuable insights for any com-
try and even city. The price-conscious
reaching out to penetrate this potentially lu-
pany looking to expand its brand in a largely
West African youth are keen to try a new
crative youth market.
overlooked younger demographic that com-
brand based on promotions. North Af-
More jewellery retailers are reconsidering
prises 50% of the African population. Compa-
ricans are particularly brand-conscious
their displays, branding and selling approach to
nies are advised to:
and loyal, yet rely heavily on family mem-
appeal to younger markets. This includes stock-
•
Understand the youth’s purchase deci-
bers for decisions and recommenda-
ing lines solely aimed at younger consumers,
sion-making process and how to com-
tions, while South African youth are ex-
stocking branded jewellery, offering value for
municate with them, including ensuring
tremely tech-savvy and spend consider-
money and customising the look to tap into the
that product and package design make
able time online.
youth’s need for individuality; TAG Heuer and
provision for their brand consciousness;
In its reports, McKinsey urges companies
Jaeger-LeCoultre have anchored their brands to
•
Recognise that digital communications
to get in now and build their brands, but also
celebrity and sports-based brand ambassadors
(Internet and especially mobile) are key in
to make sure they have the right products for
who have universal aspirational appeal, Omega
marketing and monitoring youth feedback;
African youth consumers who de-
featured its high-visibility product on the wrist
•
Ensure affordability by understanding
key price points. While the McKinsey report notes that
African youth differ significantly by region and country, it highlights some broad themes that apply to African youth as a whole. These include: •
Digital rules: Rapidly growing social
media and Internet penetration – both
mobile and fixed-line – are important
channels for young consumers to find
information. Young Africans value mobile
don’t
generalise:
of Daniel Craig as James Bond in last year’s Sources: • HDI Youth Marketeers (www.hdiyouth.co.za) • McKinsey Consumer and Shopper Insights: Daring Dreamers: Today’s (and Tomorrow’s) African Youth Consumers (May 2013) Website: http://csi.mckinsey.com • McKinsey Africa Consumer Insights Centre Report: Highly Value Conscious Consumers The Rise of the African Consumer (October 2012) • Biz Trends 2013 Report (Bizcommunity.com) •
Target Group Index (TGI) Report: The Global Consumer Power Shift (2013)
blockbuster movie, Skyfall. Cartier broke new ground by crossing multiple media platforms in its 2012 L’Odyssée de Cartier luxury advertising campaign, while IWC and Vacheron Constantin have both launched successful social media community web pages. Rolex overcame its reluctance to go digital by finally launching its Rolex YouTube channel in March last year, receiving 1,4 million views. Its official Facebook page attracted nearly 700 000 fans in just two months. Richemont Group has established ecommerce as a priority by launching online boutiques for Montblanc, Van Cleef & Arpel and Piaget’s within a 12-month period, with more to follow.
35 african Odyssey 2013/14
Island
Article by Stuart Rothgiesser
Long known as a holiday spot, Mauritius is becoming an investment destination for South African precious metals and jewellery manufacturing businesses. This is due to its political and social stability, highly skilled workforce and open business environment. But foreign businesses need to be well prepared to successfully enter the island market.
Paradise
free and abolished exchange controls. Export-
(re)position itself as an offshore extension of
orientated operators enjoy duty-free privileges
Europe, Africa and Asia (the overseas Chinese
for their inputs and equipment. And Mauritius
population, the second-largest demographic,
has secured preferential market access to the
are economically powerful) that explains Mau-
European Union, the USA (through the Africa
ritius’ appeal as a global manufacturing and
Growth and Opportunity Act), the Common Market for Eastern and Southern Africa (COMESA) and
banking harbour. And with the highest literacy rate in Africa (education is free up to tertiary level) and a
the Southern African Development
young workforce (almost 30% are
Situated 2 400 km east of South Africa,
Community (SADC). The island
under the age of 30), the country
Mauritius
nation has also signed taxation-
stands
out
among
African
is an excellent place to open light
countries as a beacon of stability. Since
easing agreements with almost 40
gaining independence from the UK in 1968,
countries
the country of almost 1,3 million has been
and protection agreements with another
Entrepreneurs – island style
consistently ranked top on the continent for
36 countries. One look at the government’s
Husband-and-wife
good governance. Part of this may be due
website (investmauritius.com) is enough to
Hilary Stern of Metal Concentrators (www.
to its relative cultural homogeneity: the vast
show that Mauritius is serious about attracting
metcom.co.za, a multi-billion-rand operation
majority of its population is of Indian descent.
foreign investors. It proudly proclaims that
specialising in refining metals in South Africa)
But the country has done well economically,
“a foreign investor can settle hassle-free in
moved to Mauritius in order to “take life a bit
too, emerging from a mono-crop (sugar)
Mauritius and be operational in just three days”
easier”. They saw the country as a beautiful,
economy to a leader in textiles, banking,
and offers the forms for registering businesses.
safe place to live: not only is the lifestyle good,
export-orientated manufacturing, real estate
Foreign nationals are allowed to work and/or
but the island is also a central point from
and tourism – to the extent that Mauritius
live in Mauritius as investors. No surprise, then,
which to trade to the rest of Africa. The Sterns
is now rated as an upper-middle income
that Mauritius is ranked first in Africa and 23rd
wanted to keep occupied, so they decided
country. GDP has grown at an impressive 5%
globally in terms of ease of doing business,
to open a small precious metals refinery that
a year for the past three decades.
according to the latest World Bank Doing
treats local industry waste such as scrap and
Business survey.
polishing dust. The Mauritian operation,
and
investment
industry facilities.
promotion
Open economy
team
Bernard
and
with a staff of nine, processes gold and silver
This is the result of the government
Global citizens
and supplies to local dealers and jewellery
opening the economy and making
Mauritians are truly global citizens. Although
manufacturing businesses.
it attractive to foreign investors
many speak Creole, most are bi-
of
all
backgrounds.
It
has
lingual (English and French); the
Room for growth
instituted a low tax regime
island nation is a member of both
Alan Lowe, managing director of EGL South Af-
(personal and corporate tax
the Commonwealth and the
rica (www.egl.co.za, a diamond, gemstone and
Francophone countries. It
jewellery grading and certification laboratory),
is precisely this ability to
estimates that there are approximately 450 jew-
are harmonised at 15%), declared
dividends
tax-
36 african Odyssey 2013/14
ellers in Mauritius and six to seven factories that
its manufacturing and retailing operations
want to expand into free trade zones for pol-
in Mauritius), agrees: “By training, selecting
ished diamonds. “If they play the game right,
and utilising the capacity of each population
Mauritius can become the polishing centre of
group, one can get a mixture that has a
the African coast due to the Indian connection,
lot of potential. We have Hindus, Muslims
work ethic and cheap labour. But they need
and Chinese all working together in our
expertise.” And that is precisely what EGL is
workshop.” But Tucci cautions: “Unless
looking to provide: “The industry needs trained
you’ve already trained staff, it will take five to
personnel plus equipment. The Assay Office
10 years to train them, so it’s better to join
needs to get up to world standards in terms
forces with an existing company or set up a
of grading; there is a large volume of synthetic
large concern capable of importing labour.”
stones sold as natural ones in Mauritius.” Originally working through the Mauritian govern-
No walk in the park
ment to do training, the company is currently
Any South African thinking that doing
investigating the best way forward, either as a
business in Mauritius is a walk in the park
stand-alone enterprise or in conjunction with a
would be sorely mistaken. Local markets
Mauritian lab. “The officials at the office have
are well developed and not always open
the willingness to progress; it is now a question
to foreign products. As Stern notes: “The
of funding from the government.”
population are not waiting for us; they’ve been surviving and doing their own thing
Setting up shop
for many years. In precious metals, they’ve
Set-up costs are similar in Mauritius to those
had traditional markets for the last 50
in South Africa – although it is necessary to
years and send refining to Europe or do it
import a considerable amount of goods that
themselves. It takes a long time for locals
are readily available in South Africa. And it
to trust foreigners with their refining, but I
is vital for foreign companies setting up new
suppose that attitude would be similar in
businesses to investigate the impact and
other countries.” Even large South African
application of local regulations and taxes on their businesses, as in some instances they
retail companies have found it difficult to
Mauritius at a glance
penetrate the Mauritian market.
are very different from those in South Africa –
Lowe agrees: “Do your homework in
even down to equipment importation duties.
Capital
Port Louis
terms of viability very, very carefully – people
Stern appreciates the assistance of the Board
Workforce
541 000
will encourage you to come in, but you need
of Investment: “They are very proactive and will
Climate
Sub-tropical, with temperatures ranging from 21-34ºC
to know your market share. Deal with a very
assist South Africans with any matter. They really do assist in setting up businesses.” He concurs that there are certain Mauritian consumer-
well
recognised
commercial
accounting
operation to do some serious homework.” Tucci, whose business took 10 years to
orientated regulations that take some getting
Time Zone
GMT +4 hours
crack the domestic market, and that only
used to for a South African, but says these are
Per capita income
US$7 500
because its products were sold in local
not insurmountable. “The board will assist and
hotels, is adamant that a company wanting to
advise on any regulatory or legal issue that the
African ones. As with all experienced foreign
open up in Mauritius must have the capacity
prospective investor may come across.”
business persons, Stern says that South
and infrastructure in place to export its goods
Lowe had a different experience from
Africans have to adapt their mindset to be
prior to making the move. “It is difficult and
Stern: “I used a local firm of accountants
more in tune with the local population in order
costly to gain market from the middle of
which handled the set-up of the company and
to succeed. “You must change the way you
the Indian Ocean!” (Bijem has a distributor
accounts at the bank, which was a breeze and
operate. The unemployment rate is low and in
for the American market and is currently
done in days. But there were accountability
many cases Mauritians do not appreciate the
developing its own retail network in Europe.)
issues. The Mauritians weren’t clear on the
aggressive nature of South African business.
“It has been my experience that foreigners –
customs process. They communicated well
There are some gems, as most Mauritians are
South African and French – opening single
with the client, but not with each other. I had to
well educated. We have found that training,
stores with tiny workshops haven’t succeeded
personally spend a day and a half to arrange the
even for technical positions, has shown
in Mauritius in the last five years. They have
clearance of EGL equipment at the airport!”
positive results. Employment was mostly by
lasted only two or three years, as there is not
word of mouth – once we found a good person
enough volume. It is advisable to tie up with
Less hunger
who understood how we operated and the
an existing company.”
While set-up can be relatively easy, Mauritian
type of person who would be suitable for our
labour issues are very different from South
business, they found other staff members.”
As with all foreign destinations, Mauritius offers both positives and negatives for
Roberto Tucci, founder and managing
prospective investors. South African processing
director of the Bijem Group (www.bijem.
and polishing business would do well to
com, an international company operating
conduct thorough research, look to export and
in the high-end jewellery sector that has
partner with a local firm.
HELP STOP RHINO POACHING As an industry working with diamonds, jewellery and precious metals, we value
All South Africans are implored to band together to help make a difference.
beauty. And what is more beautiful than a rhino in the wild? South Africans that are concerned with the
Visit any of the following acredited websites to learn how you can contribute in the fight against rhino poaching:
current status quo regarding rhino poaching need to stand together to help preserve these
wonderful
animals
for
the
next
generation.
WWW.STOPRHINOPOACHING.COM WWW.UNITEAGAINSTPOACHING.CO.ZA WWW.SAVETHERHINO.ORG
Game reserves and national parks are doing what they can to help protect these endangered creatures.
African ODYSSEY proudly supports the ďŹ ght against rhino poaching
jewellery manufacturers’ association of south africa Born in Africa Jewellery Collections 2013
Well entrenched in the Kimberley Process with a strong legislative framework and controls, the product
South Africa is recognised around the world as
is manufactured in an ethical business and socially
the land of gold, platinum and diamonds. From
responsible manner, giving the buyer peace of mind
the historical town of Barberton in Mpumalanga, where the first gold was discovered, to the Merensky Reef, the largest deposits of platinum in the world, and the fabled diamonds from Kimberley and Cullinan mines, our mining history is well known and respected.
and added value to the conscientious consumer. SHOWCASE COLLECTION “Born in Africa” was launched in 2010 and features South
African
manufacturing
jewellers
listed
alphabetically. This listing, which forms part of the
With the discoveries made at the Cradle of
African Odyssey publication, should once again be
Humankind, our country is linked to the birth of the
considered a meeting point between South African
human race in all its celebrated diversity. Similarly,
jewellery production and its distribution around
the culture of adornment in precious metals in
the world.
South Africa date back over 1 000 years when, from a place called Mapungubwe in the Limpopo
THE JEWELLERY
Province, one of the largest kingdoms in South Africa
All jewellery is manufactured by members of the
had a thriving international trade in ivory and gold with Egypt, China and India. The brand “Born in Africa” celebrates jewellery designed and manufactured in South Africa and created from the mineral wealth our country has to offer. The ranges of jewellery, manufactured from
Jewellery Council of South Africa who abide by the Council’s Code of Ethics and Conduct. BIA The “Born in Africa” brand forms part of the Jewellery Council’s vision to establish South Africa
virgin metals, reflect the diversity of our cultures born
as the jewellery trading hub of Africa and actively
from the common origin of the South African soil.
encourages the development of new entrants into the industry in a responsible, supportive manner.
THE INDUSTRY Our well-established jewellery industry has built a reputation for quality at a fair price. Its ability to
Andrew Stephens
service market needs through adaptability and
Chairman
a high level of service are its distinguishing traits.
Jewellery Manufacturers’ Association of SA
Ranging from technologically advanced mass producers to niche market specialists and handcrafted pieces, South Africa offers a range of jewellery manufacturers able to cater to any variety of buyers' needs.
Jewellery Council of
South Africa
born in africa
Adele’s Manufacturing Jewellers Tel: 083 227 6650 Email: adele@amj.co.za Adri Stander T/A Adri Jewellers Tel: 083 368 0009 Email: astander@aerosat.co.za Akapo Jewels (Pty) Ltd Tel: 011 325 4704 Email: wumba@akapo.co.za We are a proudly South African company that plays an intrinsic role in advancing business solutions across the province and beyond its borders.
Aztec Jewellers
Caress Jewellers Uitenhage
Tel: 013 757 0827
Tel: 041 992 4421
Email: ron@aztecjewellers.com
Email: eben-caress@mweb.co.za
Website: www.aztecjewellers.com Manufacturers of exclusive handcrafted,
Cari-Mari
diamond and precious stone jewellery.
Tel: 012 346 5761
Valuation certificates. Engraving services
Email: cmg@lantic.net
and jewellery repairs. Carla Frank Bernard's Jewellery
Tel: 011 432 3182
Design and Manufacture
Email: carla.frank.za@gmail.com
Tel: 032 586 0889/082 924 8478 Email: sales@bernardsjewellery.co.za Jewellery of superb quality and craftsmanship – specialising in handmade
Altin Jewellers Tel: 012 998 0141/082 454 4430 Email: info@altin.co.za Anabella Resources Tel: 011 334 1317 Email: info@anabellaresources.com Anastasia Jewellers Tel: 031 507 5561/082 372 8127 Email: anastasiaj@mweb.co.za
jewellery. All gems including diamonds and tanzanite. Boezaart Bauermeister Jewellery & Design Tel: 021 883 2193 Email: anneli@boezaart.com; kim@boezaart.com Bradley Manufacturing T/A Varga Manufacturing
Andreas Salver Manufacturing Jewellers Tel: 011 706 6828 Email: andreas@andreassalver.com Website: www.andreassalver.com We make all the things you can’t make, including jewellery for jewellers’ wives. Andronikis Manufacturing Jewellers Tel: 046 622 5579/082 966 6647 Email: stergiou@procomp.co.za Aninka Harms Tel: 021 887 2559/082 305 7063 Email: aninka@new.co.za Arabella Diamonds Tel: 028 312 2295 Email: justfish@netactive.co.za Asimi Jewels International Tel: 011 453 4775 Email: ellassa@iafrica.com
Tel: 011 327 7926 Email: bradjew@mweb.co.za; martin@varga.co.za Brettlands Fine Jewellers
Augenta Jewellers Tel: 021 883 8288 Email: dylan@augenta.com Aurum Design Tel: 021 423 6590 Email: aurum@worldonline.co.za AU Traders and Refiners Tel: 011 334 7607/8 Email: barend@autraders.co.za
40
Tel: 072 988 4433 Email: info@crjewel.com Central University of Technology Free State Tel: 057 217 3217 Email: eholmes@cut.ac.za CG Design Tel: 021 418 5943 Email: cgdesign@mweb.co.za Charly Mingas Goldsmiths Tel: 021 883 3932 Email: charly@charlymingas.co.za Chateau D’Or
Tel: 031 562 8009
Manufacturing Jewellers
Email: bretland@iafrica.com
Tel: 011 728 3741/3753/3723 Email: dennis@chateaudorjewellers.com
Bronski Jewellers
Website: www.chateaudorjewellers.com
Tel: 021 852 7891
Complete package – expertly designed,
Email: seanscrase@hotmail.com
from commissioned handcrafted to mass
Exclusive sterling silver and gemstone
manufacturing of quality South African-
ranges. Onsite workshop does repair and
made gold and silver jewellery.
manufacturing of platinum, palladium, gold and silver jewellery. Cape Peninsula University of Technology Tel: 021 460 3632 Email: konstandakellisv@cput.ac.za
College of Cape Town Tel: 021 404 6700/462 2053 Email: info@cct.edu.za Website: www.cct.edu.za The College of Cape Town is a top public FET College offering recognised, accredited and quality assured careerorientated vocational and occupational
Assique Designer Jewellers Tel: 021 706 3629/082 376 0522 Email: hashiem@telkomsa.net We offer manufacturing of exclusive handmade jewellery in platinum, white gold and yellow gold. Atteridgeville Jewellery Project Tel: 012 373 6158 Email: ajpjewellery@telkomsa.net
Carle Rothero Jewellery Design
qualifications that are in high demand by commerce and industry. Creative Design Manufacturers Tel: 031 563 3987 Email: goldlink@iafrica.com
Your choice in refining Precious Metals, Tools, Castings and Findings Suppliers.
CTG Jewellery Tel: 021 424 0077 Email: Stephen@marinegold.co.za Daberon Manufacturing
CT: 021 551 2066
Tel: 011 334 8841
JHB: 011 022 6241
Email: ungaro@iafrica.com
PE: 041 365 1890 DBN: 031 303 5402 Email: orders@capepreciousmetals.co.za Website: www.capepreciousmetals.co.za
Daleen Bruwer Jewellery Design and Goldsmith Tel: 023 342 7808 Email: db@xsinet.co.za
born in africa
Goldsmith and Silver Jewellery Manufacturers Tel: 011 250 2022 Email: albert@brownsjewellers.com
Daniel Jacobs jewellery Design Tel: 021 880 1026 Email: djjd@mweb.co.za International and national design awards are testimony to our dedication to serving a growing awareness and celebration of absolute individualism and quality. David Bolding Goldsmith Tel: 021 418 1049 Email: marele@dbgold.co.za Hand-manufacturing of jewellery in 9ct, 18ct and platinum. Dean Vermeulen Tel: 011 782 4332 Email: mygoldsmith@gmail.com DidiDesign Tel: 011 784 0369 Email: didi@dididesign.co.za Website: www.dididesign.co.za Creative and contemporary jewellery, designing and producing individual pieces using precious metals, diamonds and gemstones.
Goodwins Goldsmiths Tel: 041 585 5957 Email: Rodney@goodwin.co.za
Serving the Jewellery Trade since 1983 with Quality and Integrity. Refiners and dealers in precious metals. Jewellers tools and consumables. Tel: 021 511 6237 Email: admin@finegold.co.za Website: www.finegold.co.za
Forever Jewellery Manufacturers Tel: 031 564 9006 Email: fj@3i.co.za
Dieter Setz Master Platinum Gold and Silversmiths Tel: 083 309 0504 Email: dieter@dietersetz.com
Frankli Wild
Durban University of Technology Tel: 031 373 6673/6 Email: nicholasr@dut.ac.za
Tel: 021 418 3607
Edelsmedery Kleisen Tel: 012 332 2246 Email: af.kleisen@webafrica.org.za
far beyond the boundaries set by
Tel: 011 483 2620 Email: sa@frankliwild.com FreeRange Jewels Email: info@freerangejewels.co.za Website: www.freerangejewels.co.za
Goudsmid Tehila Van Engelenhoven Tel: 082 674 4410 Email: tehila@absamail.co.za Greig Stephens Jewellers Tel: 011 326 1727 Email: workshop@charlesgreig.co.za Manufacturers of bespoke jewellery, catering to a niche clientele and leaders in the jewellery industry. Harris Jewellers Tel: 021 555 1437 Email: harrisjewellers@telkomsa.net Havilah Gold Creations Tel: 041 581 1942 Email: design@havilah.co.za Herbst Manufacturing Jewellers Tel: 039 727 5513 Email: herbstjewell@telkomsa.net Hesti Prinsloo T/A Fetter-and-Three Tel: 012 548 6556 Email: hesti@fetter-and-three.co.za
FreeRange presents jewels with character, convention. Our store boasts an exclusive collection of bespoke gemstone and
Ickinger Jewellers Tel: 015 307 4448 Email: jacques@ickinger.co.za
diamond pieces. Gattoo Jewellery Design Studio
Ekurhuleni Jewellery Project Tel: 011 825 5822 Email: colin@ejewellery.org.za
Tel: 082 553 1625
Tel: 011 852 2046 Global Jewellery Academy Email: jac2009t@gmail.com
Elemental Studio Tel: 011 782 2898 Email: elemental@wbs.co.za
Gold & Silver SWD
Erica Strauss Tel: 021 851 7652 Email: artwear@telkomsa.net
Gold Fashion Jewellers
Tel: 09268 416 1032 Email: pogiso.moatshe@yahoo.com
Tel: 021 939 8819 Email: mhendricks@wsnet.co.za Specialising in jewellery manufacturing,
Eternity Enterprise Tel: 018 297 5364 Email: eternity@eternityenterprise.com
Ferros Jewellers Tel: 041 363 1881 Email: alex@ferrosjewellers.com
Isis Designer Goldsmith Tel: 084 609 6499 Email: ingrid@isisdesignergoldsmith.co.za J Hind Jewellers Tel: 031 306 1330 Email: jhindr23@gmail.com Website: www.jhindjewellers.com Manufacturers and designers of exclusive platinum, gold and diamond jewellery and remodelling of old jewellery.
remodelling, repairs to all precious metal items and diamond mounting. Gold Impressions
Evertrade 142 T/A Douro Jewellers Tel: 011 616 7470 Email: dourojhb@vodamail.co.za Website: www.dourojewellers.co.za We specialise in the import of Portuguese gold jewellery, as well as in the design of fine jewellery in 3D CAD.
Inge Scholtz Jewellery Designer and Manufacturer Tel: 073 271 3789 Email: inge.scholtz@hotmail.com
v
E-Design Tel: 082 445 8295 Email: cornenaude@e-design.co.za
J Wagenaar T/A Nouveau Jewellery Tel: 083 424 6542 Email: nouveaujewellery@telkomsa.net
Tel: 031 765 9000 Email: info@goldimpressions.co.za Website: www.goldimpressions.co.za Handcrafted jewellery in gold and platinum. Services include valuations, re-stringing and watch repairs. Stockist of Trollbeads. Goldmaster Jewellery Tel: 021 423 5812 Email: graham@goldmaster.co.za
Jethro Jewellers Tel: 072 128 4828 Email: jethrokhumalo@gmail.com Manufacturing, repairing, polishing and remodelling of all kinds of precious metals, including engraving. Jewel Craft Tel: 051 444 3449 Email: rean.p@mweb.co.za
41
born in africa
Jewelcor Tel: 011 896 4584 Email: rayest@mweb.co.za
Lady Peculiar Tel: 021 886 8868 Email: info@ladypeculiar.co.za
Manufacturing, 3D designing, setting and engraving. Jewellery Connection
Jewelry Studio
We specialise in the manufacturing of bangles up to 30 mm and all other
L’Autriche Fine Jewellery Tel: 011 883 4021 Email: ernst@lebijoux.co.za Lega D’oro Tel: 011 450 3233 Email: legadoro@global.co.za
manufacturing and repairing of jewellery. Jhadim Jewellery Manufacturing Tel: 011 483 1382/3 Email: jhadim@mweb.co.za Joel Graham Tel: 021 421 5364 Email: joelgraham@capediamonds.co.za John Stedman T/A Elemental Design Tel: 031 572 2902 Email: john@elementaldesign.co.za
Johren Manufacturing T/A The Jewellery Shop Tel: 046 624 3748 Email: johren@telkomsa.net We are a manufacturing and retail store situated in the beautiful coastal town of Port Alfred. Joy Manufacture & Design Tel: 012 662 2861 Email: joy@joymassyn.co.za JPPE Lapidary Tel: 021 424 7764 Email: kylegilson@mweb.co.za Juweel Kuns Tel: 013 752 2494 Email: admin@juweelkuns.co.za Kai Schmidt Tel: 011 484 7777 Email: info@kaischmidt.co.za
Leuven Metals Tel: 021 480 9860 Email: kvessen@oroafrica.com Lia Abrahamse Jewellery Tel: 011 432 3309 Email: info@liaabrahamse.com Lilly Friedlaender Tel: 021 887 1655 Email: lilly.f@wol.co.za Goldsmith and jewellery designer specialising in exclusive handmade pieces in precious metals and stones.
Email: karlsen@jewelleryco.co.za
Email: slaide.kayro@mweb.co.za Keith’s Manufacturing Jeweller Tel: 021 930 9139 Email: keithjooste@yahoo.com;
Tel: 011 709 4367/4017 Email: theresad@mintek.co.za
42
Email: whitehor@mweb.co.za Martin mills goldfields Tel: 012 753 3705/072 716 7632 Email: mmillsgoldfields@yahoo.com Gold and diamond jewels. MD Individually Designed Handcrafted jewellery Tel: 011 465 6446/7 Email: info@michaelsdesigns.co.za Website: www.michaelsdesigns.co.za An exclusive, top-quality jewellery store. We specialise in only top-quality, individually handcrafted jewellery to meet your desires. Metal Concentrators SA Tel: 021 510 0770/0861 METALS – 638 257 Email: metcon1@mweb.co.za Website: www.metcon.co.za jewellers’ waste. Suppliers of gold, silver, platinum, palladium, carated alloys and master alloys. Jewellery findings, rhodium solutions, computer-aided design and printing. Trade casting, finishing and
Lou Jewellers Tel: 048 881 2637 Email: louven@telkomsa.net
Michael J Solomon
mounts. Minted bullion bars and licensed manufacturers of sports jewellery.
Manufacturing Jewellers Tel: 011 792 5292 Email: ms@absamail.co.za
M G Ivory Tel: 011 788 1018 Email: mgivory@netactive.co.za Magma Metal Recoveries Tel: 031 702 4422 Email: edwards@astronet.co.za Magnavolt Trading 215CC T/A Metal Image Tel: 021 447 6600 Email: mi_greg@iafrica.com Marinus Des Tombe Tel: 011 469 0063 Email: riendestombe@yahoo.com Marion’s Jewellery Studio Tel: 041 368 4582/3 Email: marionsstudio@mweb.co.za Manufacturing, jewellery remodelling and repairs and suppliers of precious and semi-precious stones.
Work done on the premises – insured and supervised. Mizane Jewellery Tel: 011 485 3784 Email: mizane@ananzi.co.za Morris Segal Tel: 011 486 0965 Email: rael@wbs.co.za Manufacturing jewellers and diamond mounters now specialising in all diamond sizes, with new styles in diamond engagement rings. Novus Design Studio Tel: 012 326 5649 Email: info@novusdesign.co.za; neels@novusdesign.co.za NQ Jewellery Design Services Tel: 011 982 7048 Email: nq-jewel@webmail.co.za
waynejooste@yahoo.com Kgabane
Mark Whitehorn Goldsmith
Lorien Manufacturing Jewellers Tel: 011 967 1700 Email: heather@allanybrink.co.za
Kayro Jewellers Tel: 041 585 4842
Johannesburg.
Refiners of precious metal scrap and Liz Loubser Designer Jewellers Tel: 011 782 4051 Email: liz@lizloubser.com
Karlsen Jewellery Co Tel: 033 386 7872
platinum, palladium and gold. Situated
Tel: 011 325 5145
Tel: 013 752 5325 Email: jewelry@polka.co.za
fine designer jewellery. Work mainly in in the Lifestyle Centre in Randburg,
Lali Silver Jewellery Tel: 011 646 8358 Email: jc_tilman@yahoo.com
Tel: 011 728 6800 Email: vmagnes@netactive.co.za
Jewellery company specialising in
Marius Nel Jewellers Tel: 083 959 5268 Email: mariusneljewellers@gmail.com Website: http://mariusnel.blogspot.com
NWJ Fine Jewellery Tel: 031 570 5000 Email: louised@nwjcorp.com
born in africa
Obsidian Jewellery Studio Tel: 021 913 5377 Email: info@obsidianjewellery.co.za Website: www.obsidianjewellery.co.za We are a manufacturing and retail jewellery design company that proudly offers award-winning service. Olive Green Cat Tel: 021 913 3643 Email: philippa@philippagreen.com Oroafrica Tel: 0860 AFRICA (0860 237 422) Email: orders@oroafrica.com Website: www.oroafrica.com OroAfrica’s new in-stock programme for jewellery retailers eliminates the risk of being overstocked with less desirable products that impact negatively on sales. Osmonds Tel: 021 559 8277 Email: osmond@telkomsa.net Paddy’s Jewellers Tel: 031 765 2283 Email: paddy@ledom.co.za Palazzo Rosa Fine Jewellery Tel: 021 851 3182 Email: waynedeglon@telkomsa.net Perkins Metal Recoveries Tel: 011 334 6263 Email: ianperkins@acenet.co.za Peter Stanley Assays Tel: 011 616 7210 Email: firstassay@mweb.co.za
Philip Zetler Jewellers Tel: 021 423 2771 Email: pzetler@mweb.co.za Phoenix Manufacturing Jewellers Tel: 012 549 4966 Email: jack@phoenixjewellers.co.za Phoenix Jewellers is a unique jewellery workshop that specialises in the crafting of fine custom jewellery. Each piece is made to order after careful consideration of your needs. Phoenix Jewellers is the go-to shop for anything customised. Piero G Manufacturing T/A Pico Jewellers Tel: 011 483 3442 Email: pico1@global.co.za Website: www.picojewellery com Manufacturers of handmade jewellery in gold and platinum containing precious and semi-precious stones. Piyuve Jewellers Tel: 031 301 3963 Email: piyuve@telkomsa.net
Polart Jewellery Studio Tel: 021 422 3848 Email: info@polart.co.za Popular Diamond & Jewellery Manufacturer Tel: 011 484 7044 Email: pop@tiscali.co.za Precision Setters Tel: 011 484 7803/4 Email: psetters@tiscali.co.za Manufacturing handmade pieces in silver, gold and platinum. Casting, setting, finishing and repairs. Specialising in CAD design and printing services. Quick turnaround time. Prins & Prins Diamonds Tel: 021 422 1090 Email: prinsgem@iafrica.com
Ronald’s Jewellery Design Tel: 031 701 5154 Email: ronaldcbr@webmail.co.za Romancing The Stone Goldsmiths and Jewellers Tel: 012 662 0618 Email: info@romancingthestone.co.za Website: www.romancingthestone.co.za Manufacturing jewellers and retailers of gold and silver jewellery, 3D design, retailers in diamonds and coloured gemstones. Stockist of Nomination, Swatch, Lochman, Bulova, Sector and Offshore watches. Roux Du Preez Designs Tel: 084 207 3876 Email: roux@preezdesigns.co.za Ruth Prowse School of Art Tel: 021 447 2492 Email: admin@ruthprowse.co.za Scant Design Tel: 072 339 1885 Email: as@scant.co.za Scarab Jewellery Studio Tel: 021 683 4646 Email: janine@scarabjewellery.co.za
PS Gems & Minerals T/A Facets Gems Tel: 013 755 4994 Email: paul@skakal.co.za
Schwartz Jewellers Tel: 011 783 1717 Email: cyou@schwartzjewellers.com
Quickset Jewellers Tel: 031 903 4764/031 468 9236 Email: osjewel@telkomsa.net Established in 1987, we specialise in stunning designer jewellery, manufacturing, remodelling, alterations and diamond setting. Contact Vishnu or Molly. Ralph Walton Design Tel: 028 313 1784 Email: rwalton@telkomsa.net Rand Refinery Limited Tel: 011 418 9200 Email: nicolab@gold.co.za Redlex 451 T/A Facet Manufacturing Jewellers Tel: 011 452 7295 Email: facetjewellers1@gmail.com Richline SA Tel: 011 418 1600 Email: peter@richlinesa.co.za Website: www.richlinegroup.co.za Worldwide jewellery manufacturer and mass producer. Ritco Manufacturing Jewellers Tel: 041 373 7309 Email: sales@ritco.co.za Website: www.ritco.co.za We manufacture 18ct gold and silver ethnic and animal jewellery for export into Africa and for the tourist market.
Seda Platinum Incubator Tel: 014 597 0736 Email: rjstein@telkomsa.net Serafini Design workshop Tel: 021 780 1617/083 270 07316 Email: serafinidesign@mweb.co.za
v
Phase of Platinum Jewellers T/A Phase Jewellers Tel: 014 592 5914 Email: cedric@phasejewellers.co.za
Pneuma Jewellers Tel: 011 702 1462 Email: pneuma@telkomsa.net Website: www.pneumajewellers.co.za Pneuma Jewellers are leading manufacturers of high-quality, handmade jewellery and training providers and have been Jewellery Council members for 25 years.
Cape Town-based company that creates enduring pieces of jewellery art, classics that transcend time and fashion. Seraglio Jewellers Tel: 011 783 8301 Email: rolling.albert@yahoo.com Silplat Tel: 021 461 5344 Email: alberto@silplat.co.za; anna@silplat.co.za Silver Mist Tel: 021 797 3246 Email: jbroad@mweb.co.za Simon Efune Manufacturing Jewellers Tel: 011 334 4529 Email: simon.efune@mweb.co.za Manufacturers of fine-quality jewellery. Sirkel Jewellery Tel: 011 726 2365 Email: sirkeldesign@gmail.com
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born in africa
SL Herman Manufacturing Jewellers
Website: www.houseofegoli.com
Tel: 012 460 6771/082 407 7729
The House of Egoli International is a
Email: slhj@telkomsa.net
wholly black- and women-owned lifestyle
Manufacturing, repairing, plating,
showroom, based in Gauteng, offering
valuation, setting, clock repairs, watch
an authentic South African lifestyle retail
repairs, spectacle frame repairs,
experience consisting of authentic South
restringing, antique silver repairs,
African-manufactured giftware, designer
Van der Bank Jewellers Tel: 012 663 4304 Email: sales@vdbj.co.za Website: www.vdbj.co.za We specialise in the designing and manufacturing of jewellery, offering our own diamonds and exceptional semi-
engraving and costume jewellery repairs.
costume jewellery, accessories, home
precious stones.
décor and memorabilia. Soffia Fine Jewellery Tel: 031 303 2370
The House of Hector
Email: info@soffia.co.za
Tel: 021 782 5434
Website: www.soffia.co.za
Email: paula@thehouseofhector.co.za
We are a jewellery design and fabrication
Website: www.thehouseofhector.co.za
workshop. Bespoke once-off pieces. CAD
Bold and contemporary, African-inspired
and mass production of the finest quality.
jewellery, working with unusual uncut stones, African trade beads, organic
Stellenbosch University
materials, gold and silver.
Tel: 021 808 3045 Email: ct@sun.ac.za; nanette@sun.ac.za
The Jewel Box
Website: www.sun.ac.za/visualarts;
Manufacturing Jewellers
http://klimt02.net/schools/stellenbosch-
Tel: 011 609 8405
university-2013
Email: thejewelbox@mweb.co.za
Stellenbosch University offers a four-year degree course in Creative Jewellery
Tip Top Jewellers
Design and Metal Techniques, which
Tel: 044 873 3048
combines theory with technical, design
Email: tiptop@lantic.net
and conceptual training. Trilogy Studio 39 Jewellery Design
Tel: 012 669 3258/69/65
Tel: 031 764 3000
Email: susan@iafricangold.co.za
Email: studio39@telkomsa.net
Website: www.trilogyjewellers.co.za
Website: www.studio39.co.za
Titanium jewellery, African/ethnic
Handcrafted jewellery in gold and
jewellery – gold and silver, esoteric
platinum. Services include valuations,
jewellery, engraving, badges, corporate
restringing and watch repairs. Stockist of
gifts. Original African and Africa 5
Trollbeads.
masks, Ancient Wisdoms, custommade jewellery.
Studio C Manufacturing Jewellers Tel: 011 642 7826
Trimalchio
Email: studio.c@mweb.co.za
Tel: 012 346 6874
Manufacturer of quality 9ct, 18ct and
Email: casanra@webmail.co.za
platinum jewellery. Specialising in CAD design and printing services.
Trislo Tel: 082 540 5229
Susan Roos Juwele
Email: mcdawson@gmail.com
Tel: 028 754 2949 Email: susanroos@vodamail.co.za
Tshwane University of Technology Tel: 012 382 6006/7/159
Tarquin Precious Metalsmiths
Email: newmand@tut.ac.za
Tel: 031 765 8946 Email: preciousmetalsmith@live.co.za
Umjindi Jewellery Barberton
Website: www.tarquin.co.za
Tel: 013 712 5807
Designers and creators of fine hand-
Email: info@umjindijewellery.co.za
crafted jewellery with over 100 years of
Website: www.umjindijewellery.co.za
combined experience among all
Umjindi Jewellery designs, manufactures
three branches.
and markets its own collections from its premises in Barberton, Mpumalanga,
Terry’s Goldsmith
specialising in training local people.
and Diamond Mounter Tel: 031 312 4762/079 884 5711
Urbanative
E-mail: terrys.goldsmiths@gmail.com
Tel: 021 761 0156
Website: http://www.terrysgoldsmiths.co.za
Email: idieh@mweb.co.za
Terry’s Goldsmith and Diamond Mounter is a Durban-based manufacturer of high-
Vallahjee’s Jewellery Shop
quality platinum, gold and silver jewellery.
Tel: 032 944 1657 Email: hemval1@yahoo.co.uk
The House of Egoli International
44
Tel: 011 462 1087
Vally Manufacturing Jewellers
Email: info@houseofegoli.com
Tel: 011 383 3379
Manufacturers of fine gold, diamond, platinum and silver jewellery. Retailers and designers, repairs done, Lowest Prices! Branded watch sales. Tel: 031 208 9142 Email: info@vawdagoldgem.co.za Website: www.vawdagoldgem.co.za
Vijay Shah Jewellers Tel: 031 564 2948 Email: vijayshah@telkomsa.net Website: www.vijayshah.co.za Vijay Shah Jewellers (Durban-based) encompasses the individual, always striving to create different works of art in the form of jewellery. VJS Jewellers Tel: 057 904 4363 Email: isaac.jonas@harmony.co.za Vukani Ubuntu Community Development Project Tel: 012 342 1385/8099 Email: demos@vukani.org White Diamond Jewellers Tel: 035 789 5550 Email: whitediamondjewellers@telkomsa.net Woosh Designs Jewellery Studio Tel: 011 318 1340 Email: woosh@vodamail.co.za World of Diamonds Tel: 011 964 8119 Email: ian@worldofdiamonds.co.za
All JMASA member details were correct at the time of going to print. While every effort has been made to ensure the accuracy of contents, neither the JMASA nor the publishers can be held responsible for any omissions or errors, or any misfortune, injury, consequences or damages which may arise therefrom.
Shop 1, South African Jewellery Center, 225 Main Street (corner Phillips street), Johannesburg CBD shop: 011 026 8885
| office: 011 025 2552 | fax: 086 611 5448 | email: sales@sivanadiamonds.co.za
www.sivanadiamonds.co.za