African Odyssey by Isikhova Media

A F R I C A N

COVER: DE BEERS SHINING LIGHT AWARDS

01 african Odyssey 2012

Con tents Facing the challenges of exporting to the continent............ 4

Trading “virtually” anywhere...................................................... 9

The significance of beneficiation............................................. 12

JCSA: A central point of information related to and for the local jewellery industry.......................................... 13

DDCSA, SADMA AND RDDA: Nurturing the interests of the diamond industry................ 13

African states show promise..................................................... 15

Jewellex Africa: Africa’s premier jewellery and watch trade fair.................... 19

Map of Africa............................................................................... 21

List of African countries and territories................................. 22

A brief overview: Mozambique, Democratic Republic of the Congo, Tanzania and Zimbabwe................ 27

Communication: a fundamental part of any industry......... 31

Africa: A political view............................................................... 32

South Africa: a melting pot of resources, talent and economic opportunity............................................................... 35

Born in Africa 2012...................................................................... 38

Royal African Diamonds is one of the largest jewellery suppliers and diamond cutters in South Africa. A global leader in the polished diamond and ideal cut stone sector, Royal African Diamonds has been selling quality certified diamonds and designer jewellery to the wholesale market since 1966. With offices in both Cape Town and Johannesburg, it prides itself in supplying a magnificent range of internationally certified loose diamonds that are cut and polished to perfection. Its quality

We prides ourselves in supplying a magnificent range of internationally certified loose diamonds that are cut and polished to perfection.

products include earrings, bracelets, rings, pendants and necklaces with custom design options, made promptly to order. Royal African Diamonds’ name is trusted throughout the global jewellery industry and its diamonds are sourced from African mines in accordance with the Kimberly Process and are conflict free.

Diamonds are the hardest natural substance known to man formed deep inside the Earth’s mantle. Diamonds are composed of carbon and are usually pale yellow to colourless, but can also be found in brown, blue, green, red, orange and black colours.

Today 75-80% of the world’s natural diamonds are used for industrial purposes and 20-25% for investment purposed and jewellery.

The four Cs are cut, carat weight, clarity and colour and are used to determine the value of of the diamonds. An important characteristic to identify when purchasing a diamond is the brilliance, which gives it it’s sparkle.

Royal African Diamonds is a diamantaire of international reputation and a global leader in the manufacture of high-quality polished diamonds and finished jewellery. As an industry leader it has access to a regular and consistent supply of diamonds.

Tel: +27 21 424 3000

Fax: +27 86 238 0871

Tel: +27 21 424 3000

Fax: +27 86 238 0871

After Hours: +27 83 229 6384

PO Box 16113, Vlaeberg, 8018, South Africa

Website: www.royalafricandiamonds.co.za

Email: reception@royalafricandiamonds.co.za

03 afriCan odyssey 2012

Editor: Adri Viviers Tel: +27 (0)11 883 4627 Cell: 084 261 1805 E-mail: sajewellerynews@isikhova.co.za Advertising Sales: Tanja Jordaan Cell: 083 268 6153 E-mail: adsales@isikhova.co.za Stacey Oertel Cell: 082 691 0759 E-mail: sales@isikhova.co.za Senior Designer: Joanne Brook Designer: Chantelle Johnston Copy Editor: Anne Phillips Subscriptions & Accounts: Thuli Majola Tel: +27 (0)11 883 4627 E-mail: subscriptions@isikhova.co.za Distribution: Ruth Dlamini and Prestige Bulk Mailers

AFRICAN Odyssey is published by: Isikhova Publishing & Communications CC, PO Box 651793, Benmore, 2010, Johannesburg, South Africa. 27 Panners Lane, Riverclub, Sandton, South Africa. Chief Executive Officer: Andrew Meyer E-mail: andrewm @isikhova.co.za Chief Financial Officer: Imraan Mahomed E-mail: imraanm @isikhova.co.za Website: www.isikhova.co.za Printing: Colors Images: Photos.com by Jupiterimages

Sponsored by:

The views expressed in this publication are not necessarily those of the owners and the Diamond and Jewellery Federation of South Africa, its members, the publisher or its agents. while every effort has been made to ensure the accuracy of its contents, neither the owners and the Diamond and Jewellery Federation of South Africa, the editor nor the publisher can be held responsible for any omissions or errors; or for any misfortune, injury or damages which may arise therefrom. The same applies to all advertising. AFRiCAN odyssey 2012. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without prior written permission from the publishers.

editor’s note Out of the seven continents, Africa is the second-largest. It has an area of 11,7 million square miles and comprises vast deser ts, lush forests, incredible beaches, imposing mountain ranges and tropical oases. It is a continent of diversity and is largely defined by the array of wildlife that traverses its plains. Over the last 60 years, the population in Africa has grown very quickly. It is believed there were around 220 million people during the year 1950. In 2009, it was estimated that the population had grown to 1 billion, this number being even higher today. Although a continent known for its poverty, it offers great promise and is one of the fastestgrowing economies in the world. The economy of South Africa is the largest in Africa and accounts for 24% of its gross domestic product in terms of PPP. It is ranked as an upper-middle income economy by the World Bank, which makes it one of only four countries in Africa represented in this category. It has also proved to offer the greatest opportunity as a channel for jewellery, diamond and precious metals to reach the rest of the continent. AFRICAN Odyssey explores the challenges and benefits of exporting jewellery from South Africa. The general aim of the publication is to provide the reader with necessary information on South Africa as the trading hub for the continent, while also exploring Africa as a potential thriving trading market. This year’s publication emphasises the wonderful local product South Africa has to offer not only to Africa, but to the world. It looks at the vast amount of mineral resources available and examines how these are used to create jewellery pieces that are unique to South Africa, yet saleable across the globe. The publication encourages local jewel-

lery manufacturers, diamond dealers and refineries to export their products into the rest of the continent by providing them with the available incentives offered by local government, as well as financial and other benefits. Exporting into Africa, unfortunately, does pose a number of challenges and risks. AFRICAN Odyssey speaks to a number of local players who are currently exporting into Africa or who have done so in the past and finds out what these challenges entail. It offers possible alternatives or solutions to overcome these obstacles. Sponsored by the Department of Trade and Industry, this publication further assists the reader with comprehensive information on technical assistance available when communicating across borders. It again features a typographical map of the continent providing essential data on where all the states are situated, followed by information relating to the different countries’ population, capital, currency, imports (in million US$), GDP and cross-national income per capita. For the first time, AFRICAN Odyssey and Born in Africa have been combined instead of being distributed separately, as was done in previous years. Born in Africa is a comprehensive directory featuring information and contact details of all the Jewellery Manufacturers Associations of South Africa’s members. Combining the two now offers an even greater publication and a mustread reference guide for all operating within this promising and growing industry.

Adri Viviers

04 african Odyssey 2012

Facing the challenges

of exporting to the co Article by Stuart Rothgiesser

While South African exports of jewellery and diamonds to the continent still account for a fraction of our total exports, home-grown companies in other sectors (such as Standard Bank, Shoprite-Checkers and MTN) have done phenomenally well on the continent. What is it about the diamond and jewellery sector that has prevented similar growth – and how can these challenges be overcome? Exporting to our neighbours and the rest of the continent – whether precious metals, jewellery or other goods – is undoubtedly challenging. But opportunities exist – as shown by South African companies in other sectors that have done well on the continent. With due diligence, fortitude and taking advantage of what assistance there is on offer, there are ways to overcome these challenges and profit from the results. Africa has been a very lucrative investment for certain South African companies. Shoprite-Checkers is one such example. Beginning its expansion northwards just 16 years ago, the food retail chain currently boasts 180 corporate and 43 franchise stores that serve consumers in the 16 countries where they operate outside of South Africa and employ over 11 000 local nationals. The company’s 2010 annual general report concludes with an intention to expand beyond traditional territories and reiterates its confidence in the continent:

“The group is currently investigating opportunities in countries where it has not traded before as Africa remains a strong focus for its expansion.” SABMiller has primary brewing and beverage operations in 34 countries in Africa and is the number one brewer in terms of market share in most of these countries. And Mark Bowman, Managing Director: Africa, also speaking in 2010, was clear that the pace of expansion will continue unabated: “Over the past three to four years we have invested over US$1,5billion in capital expenditure, increasing our capacity and market penetration, in addition to taking us into several new markets through acquisitions. This investment is paying off.” MTN, Standard Bank and Aspen Pharmacare have all also successfully overcome the challenges of doing business on the continent – with excellent results. South Africa’s jewellery exports to the continent have not been so successful as yet. Ernest Blom, Founder Member and VicePresident of the World Diamond Council, states flat-out that there is no real exporting as yet to other African countries: “It’s more of a service to neighbouring countries of smaller types of polished diamonds. The export levies are onerous and the volumes just aren’t there.” According to the Department of Trade and Industry (DTI) figures for 2011, approximately R13 billion’s worth of diamonds and R222 million’s worth of South Africa’s finished jewellery (the latter amounting to 20% of entire domestic product) is exported. Most of our exports go to Europe (R7,6 billion’s worth of diamonds and R40 million’s worth of finished

jewellery), Asia (R3,8 billion’s worth of diamonds), Israel (R2,2 billion’s worth of diamonds) and the USA (almost R900 million’s worth of diamonds and R155 million’s worth of finished jewellery). Exports of jewellery and precious metals to the African continent are a much smaller affair. In 2011, South Africa only exported R2,3 million’s worth of diamonds and R7,6 million’s worth of finished jewellery to the entire continent. Southern African Development Community (SADC) countries account for the majority of South Africa’s exports on the continent. The majority went to Zambia (R1,3 million’s worth and R1,5 million’s worth, respectively) and Mauritius (just over R1 million for both categories), with Democratic Republic of Congo, Kenya and Botswana bringing up the rear. Much of these imports are from tourists purchasing in South Africa (and taking the product home). One would think that with these countries on our doorstep, exports would be higher. But there are a number of reasons why South African companies do not export more diamonds and jewellery to the continent. Lack of local knowledge In terms of location, Africa is still largely unknown to many South African jewellery and diamond companies. Unlike the developed world, local knowledge and partnerships are hard to come by, yet these are essential to any export operation. Sisanda Mtwazi, Economic Counsellor at the South African High Commission in Nairobi, made this point in an e-mail interview: “The biggest challenge affecting South African exporters in Kenya is lack of knowledge about the Kenyan market. The culture is very

05 african Odyssey 2012

ontinent different from South Africa and it is important for potential exporters to spend sufficient time learning and understanding the Kenyan way of doing business.” Mtwazi suggests that potential exporters visit the country and interact closely with potential business associates, ie local partners. “Thorough due diligence on potential business associates is a must, as we have had a number of cases where South African companies want us (the trade office in the embassy) to intervene when business transactions have gone bad. Once these hurdles have been overcome, the market is a pleasant one that presents a lot of opportunities.” The South African companies that have done well on the continent have piggybacked on the distribution networks, contacts and even branding of established businesses in order to gain a foothold in regions, usually buying controlling interest. SABMiller, for example, has management control in 16 of the countries on the continent, while in others it has a strategic alliance with Castel, the long-established French drinks distributor that controlled access to many of the African markets. Aspen Pharmacare, Africa’s largest pharmaceutical manufacturer and a world leader in generic medications, expanded its position into sub-Saharan Africa with the acquisition of 60% of Shelys Africa, a wellknown pharmaceutical manufacturer and distributor in Kenya and Tanzania and, a year later, through the formation of a collaboration with European multinational Glaxosmithkline that gave the South African group access to an established and credible distribution platform in regions such as French West Africa, Anglophone Africa and Kenya for the launch of its portfolio of products relevant for disease profiles in those regions. Aspen’s Head of Investor Relations, Roshni

Gajjar, spoke of the group’s realisation of the need for conducting an effective market analysis: “Aspen develops the necessary market intelligence for specific territories. We assign each region to a dedicated regional team and benefit from the experience of local management to bridge cultural differences and build market intelligence.” Gajjar reiterated that the company’s growth strategy is unique for each territory. “One must have experienced management who can travel around and understand the territory. Independently researched information is not as readily available for Africa as in developed countries and other emerging markets.” Lourens Maré, CEO of the Jewellery Council of South Africa (JCSA), notes that this need for in-depth, locally specific research is especially true for finished jewellery products which are about the artistic and aesthetic qualities that vary according to market – and not just commodities (like uncut diamonds, for example). Other factors to take into account include the amount of disposable income on hand in the country (jewellery and diamonds are luxury items), local trends and current suppliers, ie competition on hand. Mtwazi agrees: “It is advisable for South African exporters to visit Kenya prior to doing business. The culture is different. I think to

evaluate the export potential of the Kenyan market for South Africa’s jewellery, it would be proper that a market study be done. Unlike South Africa, Kenya does not have an industry body for the sector. In the absence of this, it is very difficult to say with authority whether the market has potential or not.” Infrastructure Another challenge in exporting diamonds and jewellery to Africa lies in poor infrastructure. Foremost is the lack of availability and high costs of transport on the continent. Besides Namibia and Botswana (Ram Couriers), courier companies will not deliver diamonds door-to-door to any African countries (deliveries to Windhoek have to go through Cape Town and can take four to five days). Companies are dependent on South African Airways Air Cargo for delivery to the rest of the continent – and this means a representative has to be present at the destination to clear the goods.The costs are prohibitive: a shipment to a SADC country can cost as much as US$700 – twice the cost of the same shipment to the United States or the United Kingdom! Besides transportation, other infrastructural challenges exist on the continent. Many African countries do not yet have the necessary support logistics in place for the jewellery

While the DTI offers export programmes and incentives, including for the jewellery and diamond industries, industry players want the government to take a stronger line with their African counterparts on these levies and duties.

06 african Odyssey 2012

and diamond industry. These include the capacity and/or technology to service or replace jewellery pieces. Banking and security are also areas that are lacking in certain countries on the continent. Corrupt or inept officials are another hurdle to be overcome. Mike Ellis, Treasurer of the Diamond Dealers’ Club, related how recently Zambian officials, in their fervour to stamp out the corruption of the previous regime, are now (incorrectly) asking for Kimberley Process certificates for polished diamonds coming into the country! Paperwork In fact, one of the most significant challenges to exporting jewellery and diamonds to the continent lies in bureaucracy – and much of that from our officials. There is a significant amount of paperwork that must be completed for export of any goods from South Africa. Every exporter must register with the Department of Customs and Excise o f SARS in accordance with the type of exports in order to be given a customs client number and an exporter registration number. Specific documentation required for export includes a Customs Declaration Form (SAD 500) or bill of entry export, a letter of credit, a commercial invoice, exchange control forms (Forms F178/NEP or Form E; also processed by the Department of Customs and Excise), export permits, as well as various transportation documents, including a Bill of Lading and Airways Bill. Most exporters let their freight forwarders handle the paperwork (for a fee, of course), thereby avoiding getting bogged down in the bureaucratic maze, but this is not always possible for exporters of diamonds and jewellery, especially given the small margins and for smaller enterprises, including entrepreneurs, the process can be confounding and plain onerous. Ellis tells of how his clients must at times endure three-hour delays at OR Tambo Airport: “If a client wants to take

a parcel with him [back to his home country], and even if he has been to the Commission and had the parcel sealed, he needs to get cleared with customs. Customs officials have to be called to come down and often they are unavailable – no-one answers the phone. And this while walking around with a parcel of diamonds!” Duties Most persons interviewed for this article commented that the biggest obstacle to exporting to the continent are the high tariffs imposed by various buyers. Bilateral and zonal agreements control much of what we can export and these, for the most part, work in favour of prospective exporters. South Africa is part of the SADC free trade area, established by a free trade agreement (FTA) named the SADC Protocol on Trade. In addition, within the Southern African Customs Union (SACU, comprising, Botswana, Lesotho, Namibia, SA and Swaziland), South Africa has full duty-free access for its products. No origin rules apply, as SACU is a customs union with a common external tariff. All other (non-SACU) SADC FTA members have made offers of preferential tariff treatment to South Africa. But the reality is that African countries, including non-jewellery manufacturing ones, impose heavy tariffs. According to Market Access Map, a web portal containing information on market access measures, trade agreements and rules of origin, Zimbabwe imposes a 20% official tariff, Zambia 25% on diamonds, but the real charge (when combined with other punitive “duties”) can make up almost 100%. Ellis complains that this is short-sighted; in some cases these countries could benefit from importing diamonds from South Africa to add to their own products – he cites Zambia, with its emeralds, as one such example. Namibia stands out as the one African destination that does not apply exorbitant duties and import fees.

Way forward While the DTI offers export programmes and incentives, including for the jewellery and diamond industries, industry players want the government to take a stronger line with their African counterparts on these levies and duties. “The South African government must make life easier for us by talking to other governments on the deep punitive taxes on products they don’t manufacture – even if just in the SADC,” says Ellis. And although not yet a strong presence, many in the industry are keen on getting into exporting to the continent. Sterns and American Swiss are already doing well in Zambia (selling mostly watches), where the infrastructure is well established. After a hiatus, Zimbabwe is seen as a potential market. Maré of the JCSA says that the industry will soon be conducting research – fact-finding missions to identify key territories for export – in the next six to 10 months. “We can learn a lot from the South African retail franchises like Shoprite that have succeeded on the continent.” He notes, though, that the industry must first reestablish the local manufacturing environment before going overseas. With some government intervention, much research, better infrastructure and a bit of luck, the South African jewellery and diamonds industry can realise the profits of exporting to the rest of the continent in the near future. Sources: • Gold Avenue. http://info.goldavenue.com/info_ site/in_jewe/in_je_sa.htm • Republic of South Africa. Department of Trade and Industry. http://www.thedti.gov.za/trade_in vestment/metals.jsp Useful websites: • For rates on importing countries’ tariffs: Market Access Map: http://www.macmap.org • Export regulations and paperwork: www.exporthelp.co.za • DTI Export Marketing and Investment Assistance (EMIA) scheme http://www.thedti.gov.za/ exporting/primaryexport marketing.htm • DTI Primary Export Marketing Scheme: http://www.thedti.gov.za/ exporting/primaryexport marketing.htm

99.99

E.G.L. SOUTH AFRICA YOUR AFRICAN PARTNER IN HIGH QUALITY, RELIABLE, INDEPENDENT GRADING SERVICES OVER THE PAST 30 YEARS. ALL DIAMONDS SUBMITTED ARE CHECKED FOR TREATMENTS AND ENHANCEMENTS. Diamond report: This report provides vital information on aspects such as the shape, weight, colour, diagram, clarity and dimensions of the diamond. Comprehensive diamond certificate: This certificate is a thorough analysis of the diamond. It contains additional information to the report and is presented in laminated A4 format. Champagne diamond report and certificate: This report grades the colour according to the Argyle International Colour Grading System from C1 (Light Champagne) – C7 (Fancy Cognac). This is available in a report or certificate format. Diamond jewellery report: This report is an analysis of the colour and clarity of the diamonds and the estimated weight of the gems. Colour authentication of diamonds: All fancy coloured diamonds are extensively checked for colour treatments and/or enhancements using sophisticated technology.

GEMSTONE REPORTS Tanzanite report and tanzanite jewellery report: This report verifies that the gem is natural. The report covers the weight, colour, clarity and cut of the gem and the standards applied are accepted by the industry world-wide.

Coloured stone reports: This comprehensive report covers the weight and the verification of the variety, colour, clarity, brilliancy and final grade of the gemstone and reports on whether the gem is synthetic, fracture filled or enhanced in any other manner. Equipment used by E.G.L. South Africa includes: • Vis-nir spectrophotometer interfaced with a Raman unit • DiamondSure TM and DiamondView TM • Sarin Proportionscope • Long and short wave radiation sources: ﬂuorescence test • Macbeth Judge II illumination box • Diamond and Tanzanite colour master sets • Standard gemological equipment • Electronic weighing scales • Electronic conductivity testers • Variable ﬁbre optic lighting (daylight equivalent and Tungstenlight) • Gossen colour temperature meter • Type II diamond indicator (ultra – sensitive SWUV) • FTIR - spectrophotometer • HRD - d-Screen

REPORT VERIFICATION The authenticity of the reports or certificates can be verified online using our web based search and verification programme or by contacting us directly via email, telephone or fax.

E.G.L. COLLEGE OF GEMMOLOGY JOHANNESBURG

E.G.L. South Africa has been offering diamond grading courses since 1983. Due to the high demand for training in the diamond sector, E.G.L. South Africa made the decision to formally establish the E.G.L. South Africa College of gemmology to provide training for the jewellers and their staff, the gem dealers and the public.

CAPE TOWN

The courses currently on offer are: • Diamond and Diamond Grading • Polished Diamond for the Retail Jeweller • Introduction to Tanzanite • Essentials of Coloured Stones

FOR FURTHER INFORMATION OR ENQUIRIES EMAIL: college@egl.co.za

Suite 410, 4th Floor, SA Diamond Centre • Cnr. Main and Philip Street, Johannesburg • Tel: +27 11 334 4527 • Email: infoJHB@egl.co.za Suite 704, 7th Floor, 80 Strand • Strand Street, Cape Town • Tel: +27 21 419 8828 • Email: infoCT@egl.co.za E.G.L. SOUTH AFRICA IS A MEMBER OF THE DIAMOND DEALERS CLUB OF SOUTH AFRICA AND THE JEWELLERY COUNCIL OF SOUTH AFRICA

www.egl.co.za

09 african Odyssey 2012

Trading “Virtually” anywhere Article by Jason Laing Meeting the ever-changing demands of the industry today is proving to be quite a challenge and in such a competitive industry, and the world economy in turmoil, not many secrets are being shared on how to access new markets and how small and medium businesses could possibly find themselves competing in the mainstream of international trading. It is said that time is money, but how ironic that you cannot buy time with money – so, the key, I believe, is to play the game smart and let go of your fears of using technology, as this will undoubtedly allow you to see what is possible beyond our borders. Many argue that using technology is really only good if you are looking to enter into First World countries. However, this is not true. With mobiles and telecommunications today it is very possible to enter areas that you might not have considered in the past, allowing you to expand your customer range faster than any analogue means that your competitor may be using. Looking to export products to areas in northern, southern and

central Africa is now made very possible as the Internet and mobile communications have become the backbone of businesses based in those areas. So what do you need to get started in order to tackle your route to expansion? By following a few simple steps, you will be up and running in a very short time. Firstly, it is vital create a presence for yourself online, as this is your new office space. How much will this cost? According to research, it can cost you under R1 000 from set-up to implementation – no matter the size of your business. Step 1: Set up your online presence In order to do, this you will need a website. There are many places you can go to get a

website designed. However, with technology today it is possible to do it yourself utilising template-based systems. A popular site to use which also offers great support, infrastructure and stability is: www.yola.com. Here you will be able to set up a site free of charge and, by using their templates, you will get online even more promptly. You can also register your URL here and, with all the tutorials on hand, your company will be able to take on a large business appearance without the cost of running one. Step 2: Communication It is very important to get input from various people regarding the look and feel of your website in order to cater for a wide variety of customers. Also ensure that it functions as you intended.

10 african Odyssey 2012

It is impor tant to make it as convenient as possible for potential customers to contact you to discuss or enquire about your products. It might not be sufficient only to supply an e-mail address and telephone number on the site. Jewellery is generally a discussion item which makes voice communication fundamental. E-mailing can follow after you have given your customers the oppor tunity to speak to you. The easiest way to do so is by visiting: www.skype.com and registering. Skype also gives you the oppor tunity to set up a Skype number in each country, allowing potential customers to call it as they would if you were based in their local area and not in another country. Online communication Having an online presence is like having an actual store, but with a number of additional benefits, such as not having to be in the store seven days a week. The same as with a physical outlet, you would like to be aware of when someone enters your â&#x20AC;&#x153;storeâ&#x20AC;? so that you can be available to engage in any questions or discussions they might require. A popular site for this is: www.comm100.com live chat software. This can be linked to cer tain mobile phones, which means that it is not even necessary for you to be near your computer, as any enquiry will come through in a message format straight to your phone. Step 3: Showing your items and engaging customers Having set up an online presence and your communication platforms, you are now able

It might not be sufficient only to supply an e-mail address and telephone number on the site. Jewellery is generally a discussion item which makes voice communication fundamental. to do live showcasing of your products by having online webinars or even business-to-business meetings. To be able to do this, visit: www.anymeeting.com where you can host basic meetings or even invite customers to a webinar. You will be able to host up to 200 par ticipants at once, which is more clients than most outlets will see in a day. This is a very powerful tool as it allows you to meet customers in their timeframes and without them having to leave their offices, making it easier to get your sales pitch across. Step 4: Links you will need to set up You will need to set up a few social network links such as a Facebook account for your business. Star t by looking for groups on Facebook in the areas that you specialise in and network by inviting people to see your site or like your page. Be sure to link this with your website so that if a potential customer likes your products, they can see your online store or catalogue. Once they are on your site, comm100 will notify you that someone has entered your store so that you can be

prepared to engage or answer any possible questions; or you could invite them to a live demo via anymeeting.com, making the whole sales experience unique. E-marketing To ensure that you get the results and returns you desire, you will need to put in extra work as your online presence will not be sufficient for customers to find your business online. Much like a physical store, you will need to market yourself by contacting potential customers through their websites or send out an e-mail to them introducing yourself. Be careful with your wording, as you donâ&#x20AC;&#x2122;t want to be seen as spamming them. Do some cross-banner linking with other websites by putting your link on their site in exchange for their link on yours. Being proactive Being proactive and getting your brand and company out there with the correct tools makes a tremendous difference. It does not even need to cost a fortune to grow your business on an international level.

12 african Odyssey 2012

The significance

of beneficiation Article by Nicola Jenvey South Africa has a resource economy that will take more than a century to mine, but maximising that wealth to local benefit will demand a paradigm shift. President Jacob Zuma has stated mineral beneficiation before export as a government priority and the strategy for achieving its goal includes identified policies, legislation and incentives. Jewellery fabrication using diamonds, gold and platinum is a key component of that strategy. An evaluation by investment group Citibank in May 2010 placed South Africa’s nonenergy in situ wealth at US$2,5 trillion, making the country among the world’s wealthiest mining jurisdiction. However, the criticism is that a considerable amount of those mineral resources are exported as raw ores or only partially processed. Today mineral beneficiation is one of the six key sectors in the government’s New Growth Path strategy for creating 5 million new jobs by 2020. Adding value to gold and diamonds requires establishing national integrated jewellery hubs. While platinum jewellery is not a priority within its beneficiation group, integrating specialised platinum jewellery facilities into the hubs is welcomed. In reality, South Africa holds substantial promise as the channel by which jewellery can reach Africa, as well as broader international markets. According to the Department of Trade and Industry (DTI), the high value and low bulk of gold, platinum and diamond jewellery lends itself to exporting. Correspondingly, the African Growth and Opportunity Act, the legislation providing ac-

cess to US markets, is the means by which local wholesalers, manufacturers and retailers can grow their export businesses. In their report Positioning for Mineral Beneficiation: Opportunity Knocks, Deloitte executive lead Ebrahim Takolia and tex director Suren Dharamlall recognise the access to international markets for beneficiated products as among the macro-economic challenges South Africa must overcome. For the government, the answer is ensuring future trade agreements adequately support beneficiation on which the private sector can leverage. “Beneficiation presents one of the rarest opportunities for South Africa to continue sustainable growth of its economy beyond mining,” Takolia and Dharamlall said. None of this takes place in a vacuum. The government has various incentives to South African companies seeking out export opportunities. Chief among these is the Export Marketing and Investment Assistance (EMIA) scheme to compensate exporters for costs involved in developing those markets. Administered by the DTI, the EMIA offers exporters financial assistance with market research, trade missions, and showcasing products and services at international exhibitions. Specifically, the scheme includes reimbursements for primary export market research such as airfares, car hire and daily allowances and reimbursements for a percentage of the costs associated with participating in trade fairs. It also helps exporters make contacts with foreign buyers and puts prospective buyers in contact with South African exporters. One opportunity for leveraging this incentive within Africa would be the annual Fashion Business Angola, an international exhibition

showcasing fashion, clothes, textiles, cosmetics and jewellery held each October. The Industrial Development Corporation (IDC) offers exporters, whose long-term benefit for South Africa would be boosting foreign exchange earnings, financial schemes at reduced interest rates. Hand-in-hand with that financial assistance is export credit insurance, the means by which exporters have protection against financial loss arising from importers not honouring their debts. The DTI reinsures these guarantees. However, translating the theory into practice are several heart-warming success stories for local jewellery designers and producers taking their work to the international market. Nqobile Nkosi was an unemployed, unskilled Soweto youth who less than decade ago undertook a two-year jewellery manufacturing course as his pathway to making something out of his life. Earlier this year he showcased his Cornerstone brand collection, created in partnership with UK-based businessman Paul Spurgeon, at the Spring Fair International in Birmingham. Nkosi believes that as South African mining houses increasingly focus on beneficiation, there are opportunities for him to capitalise on exports, including into Africa. Another is Cape Town-based jewellery wholesaler Umtha Jewellery, currently supplying local and international markets. The vision is designing and producing quality, innovative jewellery with a South African flair, while providing employment for disadvantaged South Africans and foreign refugees. Its products fly the local flag in Namibia and Botswana and further afield in Denmark, the Netherlands, Norway, Switzerland and the UK. These are the beacons of light which demonstrate the adage that one of the most important tools in the fight against poverty is trade.

13 african Odyssey 2012

A central point of information related to and for THE jewellery industry through its mediation, arbitration, disciplinary and consumer complaints procedures.

The Jewellery Council of South Africa (JCSA) is an industry representative body incorporating jewellery manufacturing, jewellery wholesale and jewellery retail in South Africa. It currently represents 85% of manufacturing capacity, over 70% of refineries, vir tually all of the key importers, distributors and wholesalers and in excess of 75% of retail turnover. The council has as its main aim the support and growth of the South African jewellery industry. To accomplish this, it is involved in a variety of initiatives and projects that offer opportunities for members of the jewellery industry. Its facilities include the following: • Consumer confidence The JCSA has been actively involved in suppor ting and promoting consumer confidence in the jewellery industry since 1972. Members abide by a Code of Ethics and Conduct that is overseen by the council

• Legislative support The council fulfils two goals in terms of legislation. The first is to represent the local industry to the South African government in terms of legislation and the second is to assist members to comply with applicable legislation. For this, it builds up databases of information on legislation affecting the industry and provides guidelines on compliance on key pieces of legislation. The intention of the JCSA is to involve itself to the level of self-regulation, where practically possible. • Marketing and promotion Various products are initiated or facilitated by the JCSA to promote manufacturers, wholesalers, importers, distributors and suppliers to the rest of the industry.These include electronic contact databases, bi-annual directories and publications allowing for advertising opportunities. Export awareness marketing is done through publications such as African Odyssey and Born in Africa, building on the South African brand of Land of Gold, Platinum and Diamonds and promoting the industry through participation in international jewellery shows. The key event for marketing and promotion every year is Jewellex Africa, the pre-

Nurturing the interests of the diamonds industry The Diamond Dealers’ Club of SA (DDCSA) is the body that promotes the interests of polished diamond dealers. Also promoting the interests of the local diamond industry are the South African Diamond Manufacturers Association (SADMA) and the Rough Diamond Dealers Association of South Africa (RDDA). Through their affiliation with the World Federation of Diamond Bourses and the International Diamond Manufacturers Association, and many other internationally recognised organisations, these bodies are exposed to global

best practices and other network-related benefits which are extended to all their members. Their primary function is to promote the interest of their members by addressing current and topical industry concerns. With the aim of achieving their objectives, these bodies constantly forge relationships with various government entities whose mandate is vested in the diamond and mining industries, but not limited to legislative, economic or any other relevant matters that may have any form of impact on the diamond industry. The DDCSA, SADMA and RDDA serve

mier showcase of watches and jewellery in South Africa. This is hosted and arranged by the JCSA annually. • Training and development In all arenas of the jewellery industry, from manufacturing to retail, the JCSA plays a key role in facilitating training and development opportunities. These are done according to the industry’s key strategic objectives and needs. • General information and support programmes The council utilises a range of linkages and products to communicate to the local industry and keep it informed about the environment around it. This ranges from information on the state of the industry to opportunities for industry members and legislative changes affecting the industry. • Investor support In order to grow the local industry, the JCSA offers a variety of services to its potential investors. This includes local industry knowledge and facilitating meetings with key government departments for incentives and legislative compliance. The council is also able to provide potential investors with guidance on legal compliance, location and local suppliers.

their members by establishing various institutions’ support for the industry. They further promote the empowerment of historically disadvantaged South Africans, support research on issues affecting the diamond industry and strive to disseminate information to their members on a regular basis. Members of these bodies reap various benefits, including lobbying and advocacy – on behalf of members – on legislation and policy as it affects industry competitiveness, sustainability of enterprises and the industry as a whole.

DIA

I NTERNATIONAL D IAMOND CERTIFICATION LABORATORY

DIA

The DIA has 26 years experience in Diamond Grading and grades to International standards so having your stones graded by us means you can buy and sell with confidence. We can advise you through the polishing process of your stones enabling you to get the best results or advise you as to whether your stones can be improved. The DIA tests each and every stone on the Diamond Sure machine which means you can buy and sell our Certificate with confidence. Having your Diamonds graded serves as a valuable reference if your stone is lost, damaged or stolen.

EST 1996

EST 1996 So why not come and try our FAST, FRIENDLY and EFFICIENT service today.

Suite 429, S.A. Diamond Centre, Cnr Main & Phillip Street, Johannesburg, South Africa, 2001 Tel: +27 11 334-5911

Fax: +27 11 334-5911

Email: DIAlab@telkomsa.net

Website: diagrading.co.za

15 african Odyssey 2012

African states

show promise

Article by Stuart Rothgiesser The African continent is one of the most exciting markets currently available to local manufacturers and retailers. African Odyssey investigates which states offer some of the best opportunities. Africa is a continent known for its beautiful wildlife, unspoiled nature, rich cultural heritage and abundant natural resources. Even though it remains one of the poorest continents in the world, a number of African states (“African Lions”) have shown significant growth and development, some of them ranking among the fastest-growing economies in the world. African decade It is clear that the next decade will belong to Africa. The World Economic Forum on Africa, held last year in Cape Town, saw more than 900 business, government and civil society heavyweights singing a tune of promise, potential and partnerships for the continent that some business leaders described as being “where China was 30 years ago.” Themed “From Vision to Action: Africa’s Next Chapter”, the tone of the 21st edition of the annual conference was overwhelmingly positive and practical. President Jacob Zuma opened the conference by highlighting the need for partnerships that work for the continent: “If Africa is one of the fastest-growing regions and has a billion people, then

we need to think differently about how we interact with the world.” Many of the world’s largest companies held sideshows, producing reams of data pointing to Africa’s growing middle class, increasing examples of stable democracies and high rates of mobile connectivity as evidence of it being the next boom region. As Patrick Smith, editor of newsletter Africa Confidential, said to the BBC recently, “If you go to Africa today, there’s a lot of people, many of them European, touting for business, trying to get in on the economic growth.” Three of the most attractive states for investors currently include Uganda, Angola and Mozambique. Uganda Blessed with abundant natural resources, and a central location on Lake Victoria that makes it a crossroads north to south and east to west, this former British colony has come a long way and is poised for tremendous growth since achieving independence in 1962. Uganda experienced human rights abuses on a terrible scale in the following two decades – first under the infamous Idi Amin Dada and then under its (deposed first) leader, Milton Obote.Yoweri Museveni led a revolt to take and cement power in 1986. This country with a population of 34 million has experienced stability and growth under the 25year leadership of Museveni, including multi-party democracy for the first time in 2005. Economic

growth has been achieved through his negotiating external support (with the assistance of the World Bank) since coming to power – and is beginning to pay off. To date, Uganda’s main exports consist of coffee, tea, tobacco, corn, cotton, beans and fish, but the 2009 discovery of vast oil reserves (over one billion barrels by litre) in Bunyoro has already changed the game, with multinationals scrambling to enter the competition. Uganda also possesses mineral deposits, including cobalt and copper, according to Economy Watch. Although still modest at US$42,15 billion (2010 estimate), its GDP is growing exponentially (by an estimated 5,2% in 2010 – see table). And oil output, expected to commence early next year, will boost this growth – most probably up to around 7%, according to www.market research.com. Although increasing oil prices have raised inflation up to 24%, the central bank is cutting the interest rate and expectations are that it will fall sharply in the coming years. Domestic demand for imported good, fuelled by new oil money, has affected the trade balance of Uganda, but oil revenues and increasing foreign investments should even things out by 2013. The country boasts improving rail and road networks and is a transportation hub for trucking goods north and west. South Africa is currently Uganda’s fifth-biggest source of imports, at 6,2%. It also attracts large inflows of capital from China and India. Uganda is regional headquarters to some of the world’s largest NGOs – though the oil situation is changing this (some observers believe that the anti-gay campaign for which Uganda

16 afriCan odyssey 2012

became infamous recently is Museveni’s method of clearing the country of Western NGOs, thereby allowing for a free-for-all of the oil reserves). Recently, this Lion has also made some real gains in meeting the Millennium Development Goals. According to Africa: the Good News, Uganda has made great gains in life expectancy in the last decade: seven years. The poverty headcount dropped from 56% (1992) to 31% (2006). Uganda is renowned worldwide for its very successful Aids prevention campaign that sees only 6,5% of population ages 15-49 HIVpositive (from levels of 30% spread in part by the trucking industry). An astounding 85,5% of Ugandan women between the ages of 15-24 have achieved literacy, according to the World Bank. Challenges to Uganda have their roots in territorial disputes, including from instability in the newly-independent Southern Sudan, as well as the stubborn persistence of the Lord’s Resistance Army, which has spread terror to neighbouring territories. Uganda is also embroiled in territorial disputes in the Democratic Republic of Congo. And it remains to be seen whether Museveni will be able to hand over power in a democratic manner. But the East African country remains a state with great potential. Mozambique Closer to home lies another success story. Located on our north-eastern border, Mozambique is rapidly emerging as the next state to join the Lions. A former Portuguese colony, this country of 24 million suffered a terrible civil war from independence in 1975 to 1992, leaving it one of the most underdeveloped countries in the world. But the last decade has seen significant progress in both governance and economy. Elections were first held in 1999, and Mo-

If you go to Africa today, there’s a lot of people, many of them European, touting for business, trying to get in on the economic growth. – Patrick Smith, editor of Africa Confidential zambique has held regular, free and fair elections ever since. Although the threat of civil war was present, disputes have been settled in the country’s courts and this threat has mostly passed. The return of 1,7 million refugees from the war has boosted the country’s economy and confidence. And this political stability – combined with some very important natural resource finds (see below) – has led to massive economic gains. GDP growth has been impressive, coming in at 7,2% for 2011 and an estimated 7,5% for 2012, while the government has kept inflation low. While most residents of the Indian Ocean nation survive off small-scale agriculture, the state has also made significant inroads in freeing up the economy, including privatising more than 1 200 state-owned enterprises and preparing to liberalise or open up other parastatals, including energy, telecoms and transport. The Mozambique government has made several partnerships with foreign investors, and has reduced customs (Mozambique is a member of the Southern African Development Community). South Africans account for much of the economic recovery – both in terms of investment and tourism. Its deep-water port outside Maputo (where the Mozal Aluminium smelter has been built) and the Maputo

Development Corridor are cases in point of partnership between the two countries, while holiday spots such as Ponta d’Ouro are very popular among South Africans. Natural resources Recent developments in the economy of Mozambique have been exciting and have mostly centred on energy resources. Huge reserves of natural gas were discovered off the coast in 2011. These findings, taken with other discoveries, rank the country fourth in the world in natural gas. The government is partnering with foreign petroleum companies to reap this resource and plans for construction of a liquefied natural gas (LNG) plant are afoot. Last year also saw the first time this Lion exported coal, while its government broke the news that it is planning to build the R54 billion Ponto Techobanine harbour – connected to a 1 100 km railway line – to export fuel to Asia. Mozambique also comes up quite strong in the socio-economic indicators – though not as good as Uganda. Sixty-four percent of women aged 15-24 are literate, while HIV is prevalent in 12% of the population of Mozambique aged 15-49. Population growth is set at a modest 2,3%. Challenges Of course, Mozambique faces many challenges on its path to economic health. Its dependence on aluminum makes the country susceptible to world market volatility. It needs to diversify the economy. Keeping inflation in check is a priority – as seen in the 2010 riots due to cost-of-living increases. Corruption is another huge challenge: Mozambique was ranked 116 of 178 countries in Transparency International’s index of global corruption. But if these challenges can be met, this nation is on course to becoming the next success story of Africa. Angola Another former Por tuguese colony that has also lived through a long civil war and

17 african Odyssey 2012

sees its exponential growth due to the discovery of natural resources is Angola. With a population of 19 million, Angola is already a Lion, notching up GDP growth above 10% since 2005, according to Economy Watch. In 2009, the International Monetary Fund (IMF) ranked Angola 62nd in terms of GDP based on purchasing power parity (US$113,9 billion). Angola’s history is a difficult one. The Portuguese used the continent’s secondlargest producer of oil as a slave trade base, supplying Brazil and the United States, as well as its holdings, before treating the locals as forced labourers. Three groups, aligned with various forces, rose up against the colonial masters. The apartheid government supported Unita, while Cuba supported the MPLA. South African troops found themselves fighting Cubans during the ‘70s and ‘80s. Various ceasefires and accords were made, but Angola’s first free elections in 1992 were disputed and civil war continued until 2008. In 2010 a new constitution and government were sworn in and all movements have successfully been disarmed. Presidential and Parliamentary elections are expected to take place in September this year. Over 400 000 refugees have returned to the country, with over 140 000 still living outside its borders. Angola’s economy is based on oil, gas and diamonds. According to the IMF, in 2011 crude oil accounted for approximately 46% of the country’s GDP, 94% of exports and 76% of government revenues. The beginning of a US$9 billion LNG project and increase of oil production to over 2 million barrels per day will see GDP growth rates of 8,2% in 2012 and 7,1% in 2013, respectively. While inflation remains in double digits, projections see it coming down to 10,5% in 2013, according to the US government. The Angolan government has made steady progress in implementing economic reforms along international standards. In November 2009, it signed a Stand-By Arrangement programme (US$1,4 billion in liquidity) with the IMF. This agreement aims to increase fiscal and monetary discipline, improve public financial management, create a sound banking system and reform the exchange rate system – among other things. Angola has continuously met the targets of the agreement, has overhauled its central bank and has developed

a strategy for private sector development. The government has even managed to pay off some US$7,5 billion in domestic debt since 2009. The country’s infrastructure has been well developed since the end of the civil war. It has a strong transportation network with railways and roadways covering more than 51 000 kilometres (this in part due to the Portuguese colonial masters trying to reach as wide an area as possible). In 2009, the country had 192 airports. It also ranks 74th in the world in terms of mobile usage. Of course, cer tain challenges exist. Angola is heavily dependent on oil, which is not an industry that creates many jobs, is capital-intensive and is dependent on external forces for pricing. Its agricultural industry, once strong, is crippled. Not surprising for a country that has been at war for almost three decades, major challenges remain in building or repairing destroyed infrastructure. In many par ts of the country, schools and medical clinics are not functioning. More than onethird of the population live in pover ty, while unemployment remains high. But there are also positive signs. Sixty-five percent of young Angolan women are literate and, thankfully, only 2% of the population aged 1549 are HIV-positive. The Angolan government spends more than 30% of its budget on social programmes, and plans to greatly increase social expenditure this year, including increasing education and health by over 10%. Conclusion Without a doubt, this is Africa’s decade. Uganda, Mozambique and Angola are just three of the many young Lions that will provide lucrative hunting grounds for South African and other companies wishing to sell products to rapidly emerging, technologically savvy and urbanised middle classes. Fast Facts

Sources: • Africa: the Good News. “Star Performers”. Online. http://www. africagoodnews.com/star-perform ers/index.html Accessed June 25, 2011 • African Economic Outlook. “Angola” Online. http://www.afri caneconomicoutlook.org/en/coun tries/southern-africa/angola/ Accessed June 22, 2012. • African Economic Outlook. “Mozambique” Online. http:// www.africaneconomicoutlook.org/ en/countries/southern-africa/mo zambique/ Accessed June 22, 2012 • CIA. “The World Fact Book”. Online. www.cia.gov/library/ publications/the-world-factbook/ geos/ao.html. Accessed June 22, 2012 • BBC News. “Spain v Uganda: How different are they really?” Online. http://www.bbc.co.uk/ news/magazine-18408448. Accessed June 13, 2011 • Economy Watch. “Angola Economy”. Online. http://www. economywatch.com/world_ economy/angola/ Accessed June 24, 2012 • Index Mundi. “Uganda Economy Profile 2012” Online. http://www. indexmundi.com/uganda/econ omy_profile.html. Accessed June 14, 2012 • Index Mundi. “Mozambique Economy Profile 2012” Online. http://www.indexmundi.com/ mozambique/economy_profile. html. Accessed June 14, 2012 • Market Research.com. “Uganda: Country Economic Forecast: 28 Mar 2012” Online. http://www.marketresearch. com/Oxford-Economics-v3791/ Uganda-Country-Economic Forecast-Mar-6924462/ Accessed June 24, 2012

African growth (all figures in US$) Uganda – GDP total

Uganda GDP – real growth rate

$42,15 billion (2010 est)

5,2% (2010 est)

$40,08 billion (2009 est)

7,2% (2009 est)

$37,37 billion (2008 est)

8,7% (2008 est)

• World Bank. 2011. “Africa Competitiveness Report” http://go.worldbank. org/37ODDU30H0 • World Bank. “Uganda – Data & Statistics”. Online. http://web. worldbank.org/ Accessed June 13, 2011

Labi Kapo, a gifted and artistic

creating a workshop that allowed him the space to fulﬁl his dream of

London jeweller who has worked with

training people from this continent to become top-end manufacturers.

renowned jewellers such as Andrew

Above, from left: Wumba Kapo (Director) and Labi Kapo (Director)

Grima (Queens Court Jewellers –

Labi is a master goldsmith, a member of the London Assay Ofﬁce and

Queen Elizabeth II), Universal Gem

involved with the University of Johannesburg (UJ) as a lecturer in its

Trade,

Robert

Jewellery Faculty. Between lecturing and manufacturing, Labi also ﬁ nds

Glenn and Byron Jewellery Ltd,

time to mentor young people starting off in the industry. Your typical

decided to leave Europe behind and

student found at Akapo Jewels would either be a UJ graduate, an MQA

relocate to South Africa with his wife

trainee (accredited service provider) or a private student. The training

Wumba in 2002.

provided at Akapo is for Graduate Development Projects (GDP), which

Alexis

Jewellery,

is then followed by a trade test. Akapo also provides NQF training Labi and Wumba had a dream to

from level two, three and four. The team specialises in developing and

create a business that could teach

designing short courses for people in the industry who are seeking to

and train talented youngsters from

hone their skills and develop their careers.

Africa to become as skilled as the best London had to offer in the form of goldsmiths. This dream became a reality with the formation of Akapo

Wumba, co-director and administrative manager of the business, and

Jewels, based in Hyde Park, Johannesburg. The facility offered Labi the

Labi welcome students from across the continent and invite any private

opportunity to work and produce jewellery for the top-end consumer

client or company to make contact with them to discuss training courses

through some of South Africa’s most upmarket jewellers whilst also

that work and add value to careers and businesses.

AKAPO JEWELS (Pty) Ltd • Specialists in Bespoke Jewellery Address: Hyde Park Corner, 5th Floor, North Wing, Johannesburg, 2196 • Tel: +27 11 325-4704 • E-mail: wumba@akapo.co.za • www.akapojewels.co.za

19 afriCan odyssey 2012

afriCa’s premier JeWellerY and WatCh

trade fair

Article by Lynette Dicey Jewellex Africa is the premier trade fair of the South African jewellery industry and has been hosted by the Jewellery Council of SA (JCSA) for almost 40 years. This three-day event attracts exhibitors and buyers from within South Africa, as well as from African states and international countries. Jewellex Africa is a forum for and by the local industry, offering the buyer a wide variety in terms of merchandise lines of watches, clocks, fine jewellery, pearls and precious stones, jewellery packaging, machinery, accessories and services available. It is a division of the JCSA, a Section 21 Company, not for gain. The Jewellex committee is a sub-committee of the Jewellery Council Board and comprises JCSA members representing the various stakeholders of the South African jewellery industry. The fair has established a reputation over the years for being the premier showcase for the South African manufac-

turer and distributor. By growing Jewellex into Jewellex Africa, the JCSA is aiming to expand its offering to include neighbouring countries and international exhibitors, acknowledging that SA is par t of a global market. The core purpose of this vision is to assist the South African jewellery industry to grow and create jobs, as well as earn foreign exchange. Jewellex offers an environment for business-to-business linkages in the industry that have seen significant successes for existing business growth and the integration of new participants in the industry. Its key mission is to provide a platform that will grow the South African and African jewellery industry. It is also an ideal platform for brand introductions and new launches. During this year’s fair, AngloGold Ashanti will launch its newest gold couture jewellery collection – AuDITIONS Urban Tribes 2.0. The bespoke 18ct collection consists of 18 jewellery and accessory pieces. Also on the agenda is the annual Jewellex Business Breakfast which will be addressed by Debora Patta, one of the most prominent and respected journalists in

South Africa. She is the executive producer and anchor for television programme 3rd Degree. Patta will be speaking on “Why South Africa Matters – 10 Reasons Why South Africa is the Best Place to be Today”. Patta weaves a fascinating tale of the characteristics that make South Africans marketable around the world. However, Jewellex is not all work. As the JCSA is celebrating 40 years of existence this year, it is hosting a special celebration function for the industry on the first evening of Jewellex Africa. For this year’s event, which will take place from 1-3 September at the prestigious Sandton Convention Centre in Johannesburg, South Africa, Jewellex has created an Exhibitor Website Directory to access the list of exhibitors in order to plan visits to the fair (www.jewellex.co.za). Jewellex supports the jewellery industry as a whole and promotes South Africa’s quest to become the jewellery trading hub of Africa.

21 afriCan odyssey 2011

MAp oF afriCa

Feature countries Dependencies and disputed territories

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.

South Africa Lesotho Swaziland Namibia Botswana Zimbabwe Mozambique Madagascar Mauritius Tanzania Malawi Zambia Angola Republic of the Congo

15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27.

São Tomé and Príncipe Réunion Democratic Republic of the Congo Burundi Rwanda Uganda Kenya Somalia Ethiopia Djibouti Eritrea Sudan Central African Republic

28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41.

Gabon Equatorial Guinea Cameroon Nigeria Chad Egypt Libya Niger Tunisia Algeria Mali Burkina Faso Benin Togo

42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55.

Ghana Côte d’Ivoire Liberia Sierra Leone Guinea Guinea-Bissau Senegal Gambia Western Sahara Morocco Mauritania Comoros Seychelles Mayotte

22 african Odyssey 2012

List of African

countries and territories This is a list of African countries and territories, including the respective capitals, currencies, population, GDP per capita, cross national income per capita and imports. Dependencies and disputed territories are listed with a green background.

gross Name (official name)

Capital

Currency

imports

national

million US$

income per

Population

GDP per capita (PPP) (US$)

Map

capita

Algeria (People’s Democratic Republic of Algeria)

Algiers

Algerian dinar

39 258

3 880

33 333 216

7 700

Angola (Republic of Angola)

Luanda

Kwanza

–

1 627

15 941 000

2 813

Benin (Republic of Benin)

Porto Novo

West African CFA franc

1 003

729

8 439 000

1 176

Botswana (Republic of Botswana)

Gaborone

Pula

4 728

5 845

2 000 000

11 400

Burkina Faso

Ouagadougou

West African CFA franc

1 870

516

13 228 000

1 284

Burundi (Republic of Burundi)

Bujumbura

Burundi franc

344

188

7 548 000

739

Cameroon (Republic of Cameroon)

Yaoundé

Central African CFA franc

3 150

1 124

17 795 000

2 421

Canary Islands (Spain)

Las Palmas de Gran Canaria and Santa Cruz de Tenerife

Euro

–

1 995 833

N/A

–

Cape Verde (Republic of Cape Verde)

Praia

Cape Verdean escudo

671

3 025

420 979

6 418

–

Central African Republic (Central African Republic)

Bangui

Central African CFA franc

186

445

4 216 666

1 198

Ceuta (Spain)

Ceuta

Euro

–

76 861

N/A

–

Chad (Republic of Chad)

N’Djamena

Central African CFA franc

–

349

10 146 000

1 519

Comoros (Union of the Comoros)

Moroni

Comorian franc

120

788

798 000

1 660

23 african Odyssey 2012

gross Name (official name)

Capital

Currency

imports

national

million US$

income per

Population

GDP per capita (PPP) (US$)

Map

capita

Côte d’Ivoire (Republic of Côte d’Ivoire)

Yamoussoukro

West African CFA franc

6 959

1 109

17 654 843

1 600

Democratic Republic of the Congo (Democratic Republic of the Congo)

Kinshasa

Congolese franc

–

160

71 000 000

774

Djibouti (Republic of Djibouti)

Djibouti

Djiboutian franc

648

1 172

496 374

2 070

Egypt

Cairo

Egyptian pound

52 752

2 271

80 335 036

4 836

Equatorial Guinea (Republic of Equatorial Guinea)

Malabo

Central African CFA franc

–

12 762

504 000

16 312

Eritrea (State of Eritrea)

Asmara

Nakfa

–

429

4 401 000

1 000

Ethiopia (Federal Democratic Republic of Ethiopia)

Addis Ababa

Ethiopian birr

7 974

344

85 237 338

823

Gabon (Gabonese Republic)

Libreville

Central African CFA franc

1 724

6 530

1 384 000

7 055

Gambia (Republic of The Gambia)

Banjul

Dalasi

304

497

1 517 000

2 002

Ghana (Republic of Ghana)

Accra

Ghanaian cedi

8 536

611

23 000 000

2 700

Guinea (Republic of Guinea)

Conakry

Guinean franc

1 836

431

9 402 000

2 035

Guinea-Bissau (Republic of Guinea-Bissau)

Bissau

West African CFA franc

112

501

1 586 000

736

Kenya (Republic of Kenya)

Nairobi

Kenyan shilling

10 202

737

41 000 000

1 445

Lesotho (Kingdom of Lesotho)

Maseru

Loti

–

1 054

1 795 000

2 113

Liberia (Republic of Liberia)

Monrovia

Liberian dollar

–

173

3 283 000

1 003

Libya

Tripoli

Libyan dinar

–

9 228

6 036 914

12 700

Madagascar (Republic of Madagascar)

Antananarivo

Malagasy ariary

3 159

422

18 606 000

905

24 african Odyssey 2012

gross Name (official name)

Capital

Currency

imports

national

million US$

income per

Population

GDP per capita (PPP) (US$)

Map

capita

Madeira (Portugal)

Funchal

Euro

–

245 806

N/A

–

Malawi (Republic of Malawi)

Lilongwe

Malawian kwacha

2 029

230

12 884 000

596

Mali (Republic of Mali)

Bamako

West African CFA franc

2 339

659

13 518 000

1 154

Mauritania (Islamic Republic of Mauritania)

Nouakchott

Mauritanian ouguiya

1 638

934

3 069 000

2 402

Mauritius (Republic of Mauritius)

Port Louis

Mauritian rupee

3 729

6 739

1 219 220

13 703

Mayotte (France)

Mamoudzou

Euro

–

186 452

2 600

Melilla (Spain)

–

Euro

–

72 000

N/A

Morocco (Kingdom of Morocco)

Rabat

Moroccan dirham

33 032

2 877

33 757 175

4 600

Mozambique (Republic of Mozambique)

Maputo

Mozambican metical

3 764

382

20 366 795

1 389

Namibia (Republic of Namibia)

Windhoek

Namibian dollar

4 689

4 189

2 100 000

7 478

Niger (Republic of Niger)

Niamey

West African CFA franc

1 247

342

13 957 000

872

Nigeria (Federal Republic of Nigeria)

Abuja

Nigerian naira

33 906

1 060

140 003 542

1 188

Republic of the Congo

Brazzaville

Central African CFA franc

–

1 750

4 012 809

3 919

Réunion (France)

Saint-Denis

Euro

–

793 000

N/A

Rwanda (Republic of Rwanda)

Kigali

Rwandan franc

1 258

521

7 600 000

1 300

Saint Helena, Ascension and Tristan da Cunha (United Kingdom)

Jamestown

Saint Helenian pound

–

4 250

N/A

–

São Tomé and Príncipe (Democratic Republic of São Tomé and Príncipe)

São Tomé

São Tomé and Príncipe dobra

103

1 331

157 000

1 266

25 african Odyssey 2012

gross Name (official name)

Capital

Currency

imports

national

million US$

income per

Population

GDP per capita (PPP) (US$)

Map

capita

Senegal (Republic of Senegal)

Dakar

West African CFA franc

4 712

1 001

11 658 000

1 759

Seychelles (Republic of Seychelles)

Victoria

Seychellois rupee

1 022

8 041

80 654

11 818

Sierra Leone (Republic of Sierra Leone)

Freetown

Leone

341

377

6 144 562

903

Somalia (Somali Republic)

Mogadishu

Somali shilling

–

211

9 832 017

600

Somaliland (Republic of Somaliland)

Hargeisa

Somaliland shilling

–

9 832 017

600

–

South Africa (Republic of South Africa)

Pretoria (executive) Bloemfontein (judicial) Cape Town (legislative)

South African rand

63 766

5 581

47 432 000

12 161

Sudan (Republic of Sudan)

Khartoum

Sudanese pound

8 589

1 201

36 992 490

2 522

Swaziland (Kingdom of Swaziland)

Lobamba (royal and legislative) Mbabane (administrative)

Lilangeni

1 270

2 564

1 032 000

5 245

Tanzania (United Republic of Tanzania)

Dodoma

Tanzanian shilling

6 531

524

37 849 133

723

Togo (Togolese Republic)

Lomé

West African CFA franc

787

405

6 100 000

1 700

Tunisia (Tunisian Republic)

Tunis

Tunisian dinar

19 098

3 646

10 102 000

8 800

Uganda (Republic of Uganda)

Kampala

Ugandan shilling

4 526

512

27 616 000

1 700

Western Sahara (Sahrawi Arab Democratic Republic)

El Aaiún (Moroccan), Bir Lehlou (temporary)

Moroccan dirham

–

266 000

N/A

Zambia (Republic of Zambia)

Lusaka

Zambian kwacha

3 793

881

14 668 000

931

Zimbabwe (Republic of Zimbabwe)

Harare

Zimbabwean dollar

3 527

322

13 010 000

2 607

Information and statistics courtesy of Wikipedia and African Data Finder available from the World Bank

27 afriCan odyssey 2012

a Brief oVerVieW DEMOCRATIC REPUBLIC OF THE CONGO, MOZAMBIQUE, TANZANIA, ZIMBABWE

AFRICAN Odyssey explores four African countries in each issue by means of an in-depth look at their respective resources, people and attractions.

PROFILE: DEMOCRaTIC REPUBLIC OF THE CONGO (DRC)

The Congo, in west-central Africa, is bordered by the Republic of Congo, the Central African Republic, the Sudan, Uganda, Rwanda, Burundi, Tanzania, Zambia, Angola and the Atlantic Ocean. It is one-quarter the size of the USA. The principal rivers are the Ubangi and Bomu

in the north and the Congo in the west, which flows into the Atlantic. It is the second-largest country in Africa by area and the 11th-largest in the world. The population of the DRC was estimated at 71 million in 2011. As many as 250 Sudanese, Nilotic and Bantu ethnic groups have been distinguished and named; small groups of aboriginal Pygmies are found throughout the central Congo Basin. Some of the larger groups are the Kongo, Luba, Tetela and Anamongo. Although some 700 local languages and dialects are spoken, the linguistic variety is bridged both by the use of French and by the national languages of Kikongo, Tshiluba, Kiswahili and Lingala. The Second Congo War, beginning in 1998, devastated the country and involved nine African nations and some 20 armed groups. Despite the signing of peace accords in 2003, fighting continues in the east of the country. The war is the

world’s deadliest conflict since World War II, killing 5,4 million people since 1998. The vast majority died of malaria, diarrhoea, pneumonia and malnutrition. The Democratic Republic of the Congo was formerly, in chronological order, the Congo Free State, Belgian Congo, Congo-Léopoldville, Congo-Kinshasa and Zaire.These former names are sometimes referred to as unofficial names. Though it is located in the Central African UN subregion, the nation is also economically and regionally affiliated with southern Africa as a member of the Southern African Development Community (SADC). The DRC is a bubbling cauldron of untamed wilderness carpeted by swathes of rainforest and punctuated by gushing rivers and smoking volcanoes. Rendered almost ungovernable by the central administration in Kinshasa, the country remains closed to all but the most bravehearted travellers.

PROFILE: ZIMBaBWE Zimbabwe lies in the heart of southern Africa, sharing a long eastern border with Mozambique, southern and western borders with South Africa and Botswana, and a north-western border with Zambia along the Zambezi River. In the northwest it also touches on Namibia’s Caprivi Strip. Much of the country consists of high plateau, climbing to mountains in the east. Zimbabwe achieved recognised independence from Britain in April 1980, following a 14-year period as an unrecognised state under the predominantly white minority government of Rhodesia, which unilaterally declared independence in 1965. The country today equivalent to Zimbabwe was first demarcated by the British South Africa Company in the late 19th century and became the selfgoverning colony of Southern Rhodesia in 1923. President Robert Mugabe is the head of State and Commander-in-Chief of the armed forces. Morgan Tsvangirai is the Prime Minister.

Zimbabwe has a population of approximately 13 million and its three official languages are English, Shona and Sindebele. The Zimbabwe economy has seen some recovery in the last few years, following a decade of economic decline. In the 10 years up to 2009, GDP fell by more than one-third and per capita income fell by 40%. The establishment of the Government of National Unity in February 2009 and the adoption of macro-economic stabilisation policies (including the multicurrency regime) resulted in some signs of economic recovery. GDP growth was estimated to be 8,2% in 2010 and 7,8% in 2011, mostly due to expansion in the mining and agriculture sectors. Mining output rose 47% in 2010 due to increased investment in the sector. Likewise, agricultural output rose 34% in 2010, largely due to an almost doubling of tobacco production. Exports were estimated to have increased by 35% in 2010

to US$2,1 billion while imports increased by 13,5% to US$3,6 billion. Zimbabwe is home to the Victoria Falls, one of the natural wonders of the world, the stone enclosures of Great Zimbabwe – remnants of a past empire – and to herds of elephant and other game roaming vast stretches of wilderness.

28 afriCan odyssey 2012

PROFILE: TaNZaNIa

Tanzania is bordered on the south by Mozambique, Malawi and Zambia; on the west by Zaire, Burundi and Rwanda; on the north by Uganda and Kenya; and on the east by the Indian Ocean. Tanzania is the largest of the east African nations, and it possesses a geography as mythic as it is spectacular. Tanzania is a state composed of 26 regions (mikoa). The head of state is President Jakaya Mrisho Kikwete, elected in

2005. Since 1996, the official capital of Tanzania has been Dodoma, where Parliament and some government offices are located. Between independence and 1996, the main coastal city of Dar-es-Salaam served as the country’s political capital. The name “Tanzania” derives from the names of the two states, Tanganyika and Zanzibar, that united in 1964 to form the United Republic of Tanganyika and Zanzibar, which later the same year was renamed the United Republic of Tanzania Tanzania’s economy is a reflection of its relatively stable political situation; however, high inflation has recently proven to be an acute challenge for the country. In spite of recent restrictive measures taken by the Central Bank, the inflation rate only declined from 19,8% in 2011 to 19,4% in 2012. Pressure on the current account balance has started to weaken the current macro-economic programme. Tanzania remains one of the world’s poorest economies in terms of per capita

income. GDP growth is constant, however, mostly due to gold production and tourism. About 80% of Tanzanian households depend on agriculture as their primary economic activity. The large degree of dependency on this sector renders the economy particularly vulnerable to adverse weather conditions and price swings in international commodity markets. Tanzania is a country with myriad attractions and several important tourist destinations. The Serengeti National Park is the primary attraction of Tanzania, apart from the other national parks like Ngorongoro Crater, Tarangire Park, Lake Manyara, Ruaha and Selous National Park. Mount Kilimanjaro also provides exotic pleasure with its snow-capped peaks. One of the most fascinating islands in Tanzania is Zanzibar. Located on the eastern coast of the country, this island also has several historical ruins and palaces and is a vital heritage site.

PROFILE: MOZaMBIQUE Mozambique, officially the Republic of Mozambique, is a country in south-eastern Africa bordered by the Indian Ocean to the east, Tanzania to the north, Malawi and Zambia to the north-west, Zimbabwe to the west and Swaziland and South Africa to the south-west. With a population of just over 20 million people, it is a country of great potential and many contrasts. Around 70% of Mozambicans live in rural areas, where the majority eke out a living from subsistence farming. Recurrent drought in the country’s interior, however, has led people to migrate to urban and coastal areas. While Mozambique’s income per capita is US$370, the country has emerged as one of Africa’s most successful examples of post-conflict reconstruction and economic recovery. Mozambique has vast and untapped natural resources that can support the development of agriculture, forestry, mining, fishing, energy and tourism. Despite the global economic crisis, Mozambique’s economy grew by 6,6% in 2010, above the 4,7% average for sub-Saharan African countries. South Africa is Mozambique’s main trading partner and source of foreign di-

rect investment. Portugal, Spain and Belgium are also among the country’s most important partners. Since 2001 Mozambique is one of the world’s top 10 for annual average GDP growth. However, it still has one of the lowest GDP per capita, one of the worst human development indices and one of the highest inequality statistics in the world, as well as having the world’s lowest life expectancy. The only official language of Mozambique is Portuguese, with roughly half of the population speaking it as a second language and few as a first language. Languages widely spoken natively include

Swahili, Makhuwa and Sena. The largest religion in Mozambique is Christianity, with significant Muslim and African traditional religious minorities. Mozambique is a country known for its deserted tropical islands, prawns, beautiful coral beaches and numerous water activities – it is unquestionably an appealing holiday destination. It is a member of the African Union, the Commonwealth of Nations, the Community of Portuguese Language Countries, the Latin Union, the Organisation of Islamic Co-operation and the Southern African Development Community.

HELP STOP RHINO POACHING As an industry working with diamonds, jewellery and precious metals, we value beauty. And what is more beautiful than a rhino in the wild? South Africans that are concerned with the current status quo regarding rhino poaching need to stand together to help preserve these wonderful animals for the next generation.

All South Africans are implored to band together to help make a difference.

Visit any of the following acredited websites to learn how you can contribute in the fight against rhino poaching: WWW.STOPRHINOPOACHING.COM WWW.UNITEAGAINSTPOACHING.CO.ZA

As of 20 June 2012, more than 251 rhinos had already been killed for their horns this year alone. Game reserves and national parks are doing what they can to help protect these endangered creatures.

WWW.SAVETHERHINO.ORG

African ODYSSEY proudly supports the fight against rhino poaching

Protecting the trade and the consumer Grading diamonds with certiﬁcation that is trusted by consumers and trade

- Tanzanite certiﬁcations coming soon -

Suite 521A, 5th Floor, SA Jewellery Centre, 225 Main Street, Johannesbure, 2001 | T: (011) 334 7086 | E: ursela@idllab.co.za | W: www.idllab.co.za

The South African industry at your ﬁngertips. Subscription rate: US$188.00 (12 issues) plus US$5.50 international banking clearance fee. For a subscription form or more information, contact subscriptions@isikhova.co.za

31 afriCan odyssey 2012

There are a number of communication platforms available in South Africa to help keep the local industry clued-up about current events and the latest developments such as the Jewellery Council of South Africa (JCSA’s) recently launched D6 Communicator, the official magazine of the Diamond and Jewellery federation of South Africa, SAJN and the weekly newsletter, Jewellery Biz-News, which gets distributed to more than 6 000 readers every Monday. The most recently launched communication platform launched to assist local players with the distribution of information is the JCSA Communicator that is free to all its members. This D6 Communicator is a lightweight application that can run on any computer. “It is a fantastic tool to get your message through,” says Ivona Heck, administration manager of the JCSA. The Communicator can be downloaded once a member receives the link from the council. It then runs in the background and pops up on the screen the moment the JCSA uploads new information, news, messages or resources informing members that something new has been added. This ensures that messages are never overlooked. “The council has chosen this tool in order to get its messages through to members without them getting lost in a mailbox,” explains Heck. The D6 Communicator contains an at-aglance summary of all the contents, a news archive, a detailed calendar of all events, useful resources (downloaded to the user’s computer), important contacts and a photo gallery, personalised content, a self-managed banner module as well as a simple, webbased control panel for updating content. It further allows members to set up their Communicator to only receive information directly relevant to them. Users can subscribe to specific channels and receive only content for those channels. Also available to the local industry is SA Jewellery News (SAJN), the official magazine of the Diamond & Jewellery Federation of South Africa. Published monthly, it is aimed at all people and companies operating within the jewellery, diamond, gold and precious metals fields.

CommuniCation: a fundamental part of any industry Dominant in the industry for 80 years, SAJN brings readers exciting and current international and local industry-related news. This includes jewellery shows and expos, trends in manufacturing, diamond-cutting and polishing development, precious stones and metals, collecting masterpieces, jewellery design, training and development. Although a b2b (business-to-business) title, SAJN reflects an upmarket, modern consumer look and feel that makes it possible for any person to reach key people and decision-makers within this industry across a broad range of related businesses. Its gets distributed to a subscriber base that includes international subscribers, the Diamond and Jewellery Federation of South Africa, the Jewellery Council of South Africa, the Diamond Dealers’ Club of SA, the South African Diamond Manufacturers Association, the Rough Diamond Dealers Association of South Africa, the Jewellers’ Association of

South Africa, the Jewellery Manufacturers Association of South Africa, AngloGold Ashanti, De Beers, Anglo Platinum, Chamber of Mines, local jewellery fair Jewellex Africa as well as international jewellery shows such as VicenzaOro, Baselworld, the India International Jewellery Show, the Hong Kong Jewellery Show, Bangkok and so forth. The Bi-annual Directory is the quick reference guide of the South African diamond and jewellery industry. All members of the Diamond and Jewellery Federation of South Africa (DJFSA), the JCSA and the various diamond associations’ members are listed by province and by industry sector with full contact details. Jewellex Today! is the only publication of its kind in South Africa. It is a daily newspaper distributed at South Africa’s premier jewellery exhibition: Jewellex Africa. The journal contains essential information, reports, news, views, developments and trends unveiled at the show on a daily basis. Published by Isikhova, the newspaper is distributed free on each of the fair days to visitors and exhibitors. It also carries advertising to allow exhibitors to hone in on the highly lucrative market Jewellex attracts. Also available to help keep the industry informed about current industry news and developments is Jewellery Biz-News, a free weekly electronic newsletter. This newsletter gets distributed every Monday afternoon to more than 6 000 readers and reflects the hottest, latest and most controversial developments in the jewellery and related sectors – both locally and internationally.

32 african Odyssey 2012

Africa:

A political view Article by Nicola Jenvey

Africa has justifiably earned itself a reputation for political instability, driven too often by civil wars, dictatorships and corruption. The Arab Spring uprisings of 2011 were the latest wave of protests to hit the continent, bringing about government changes in a host of north African and Middle Eastern countries. Since 26-year-old Tunisian fruit vendor Mohamed Bouazini set himself alight in protest at treatment by local authorities, there have been protests in Algeria, Djibouti, Egypt, Libya, Mauritania, Morocco, Somalia, Sudan and Western Sahara. The Libyan conflict broiled over into a full-scale civil war between forces supporting the 40-year dictatorship of Muammar Gaddafi and those seeking a new regime. Begun in February 2011, the war only ceased with Gaddafi’s death eight months later and resulted in the deaths of an estimated 30 000 Libyan civilians and soldiers. In July 2012 Libyans voted in the first Parliamentary elections since the war to form an interim national assembly that replaced the unelected National Transitional Council and form a committee to draft a constitution. Further south, elections in the Ivory Coast saw both President Laurent Gbagbo and opposition candidate Alassane Ouattare claim victory in 2010. While international observers agreed

Ouattara had won, Gbagbo refused to accept this, sparking violent outbursts that triggered the country’s second civil war. It was another four months before Ouattara assumed office, during which time an estimated 1 million people were thought to have fled their homes and thousands of civilians were killed. Described by some as Africa’s First World War, the conflict in the Democratic Republic of Congo (DRC) – formerly called Zaire – involved seven nations between 1998 and 2003. It was founded on several complex reasons including water, access and control over rich minerals and various political agendas. Despite the war officially ending nearly a decade ago, the International Rescue Committee estimates 5,4 million people have died since the conflict erupted, many since the ceasefire. The bulk of these deaths were non-violent, caused by malaria, diarrhoea, pneumonia and malnutrition, with children accounting for nearly half of them. As the violence dipped, people have returned to their homes, but an estimated 1,5 million are still believed to be internally displaced or refugees elsewhere on the continent. In Nigeria religious conflict between the predominantly Muslim northern provinces and predominantly Christian southern ones regularly rears its head. In January 2012 Nigerian President Goodluck Jonathan said spiralling violence blamed on the Islamic group Boko Haram was “even worse” than the country’s 1960s civil war, predominantly because it was more complex than the issues faced during that conflict. A week earlier the government had declared a state of emergency in four of the worst-hit areas.

In June 2012, the verdict of a life sentence for ousted Egyptian President Hosni Mubarak and acquittals for most other defendants again raised ire among the Egyptian people only days before the country’s first free presidential run-off. Several weeks later Mohamed Morsi assumed office as Egypt’s fifth president, narrowly winning the election. However, the political situation in that country remains tense. Currently the US State Department has issued travel warnings – either in part or wholly discouraging – for numerous African countries. These include Libya, Kenya, Chad, Burundi, Eritrea, Somalia, the Central African Republic, the Ivory Coast, Nigeria, Algeria, Sudan, the Republic of South Sudan, the DRC, Mali, Mauritania, Guinea and Niger and reflects the range of political issues affecting the continent. The United Nations (UN) Economic Commission for Africa African Governance Report II, released in 2009, stated that corruption is a major challenge to governance and development on the continent. This is because it erodes the capacity of the state to efficiently deliver services, provide security, maintain peace, order and social stability and undermines achieving the Millennium Development Goals as resources meant for education, health, rural roads and electricity are diverted for personal use. It also raises the cost of doing business and is a disincentive for foreign direct investment. The general perception is that many government institutions are corrupt to varying degrees and that the non-state institutions of civil society and the private sector are not insulated from the problem.

33 african Odyssey 2012

“When deep-seated, corruption generates poverty and turns resource-rich countries into low-income, backward societies. Many African countries are trapped in this cycle of corruption, poverty and underdevelopment,” the report stated. According to former UN secretary-general Kofi Annan, corruption causes “enormous harm by impoverishing national economies, threatening democratic institutions, undermining the rule of law and facilitating terrorism”. Yet, while corruption rears its head regularly across the continent, Africa is not wholly entrenched against fighting this scourge. Annan’s comments are reflected in the African Union (AU) Convention, the legally binding instrument covering various anti-corruption actions. In addition to calling on states to make certain acts of corruption criminal offences in their domestic law, the AU Convention addresses the jurisdiction of states over corruption and related offences, minimum fair trial guarantees, extradition, the confiscation and seizure of the proceeds of corruption including their repatriation, bank secrecy, co-operation and mutual legal assistance, international co-operation, national authorities and follow-up actions. In a concrete translation of these issues, Ellen Johnson Sirleaf declared corruption “public enemy number one” following her election as Liberian president in 2006. The UN report credited her with leading the Liberian government to adopt a tough stance against bribery after a beleaguered history of war and pervasive corruption. Liberia has developed a national anticorruption strategy and anti-corruption institution and put into place a civil servants’ code of conduct. The country has also signed the UN and AU Conventions on corruption and indicted civil servants and political officeholders have been removed from their jobs. According to the report, this fight was paying substantial dividends, with government revenue rising from $80 million in 2004/2005 to $180 million four years later.

Sirleaf was also named one of three winners of the 2011 Nobel Peace Prize in honour of her work promoting non-violent change, taking the stage beside Liberian peace activist Leymah Gbowee and Yemenbased democracy advocate Tawakul Karman. Botswana has promoted executive responsibility and accountability in its fight against corruption. The report states the government has enforced relative openness in economic policy-making, priority-setting and national development planning. The constitutional roles of auditor-general, attorney-general, directorate on corruption and economic crimes and an independent judiciary have also been strengthened. South Africa and Madagascar are also recognised for adopting national anti-corruption strategies and for putting in place mechanisms to implement, monitor and report on them. It was thus in this vein that the report concluded there were “remarkable efforts to address the problem” of corruption. International and regional anti-corruption instruments and frameworks provided benchmarks and parameters by which African countries could tackle the problem. Countries had passed anti-corruption laws, although the report stated these “may not be up to the standards and requirements of the international and regional instruments”. Multiple anti-corruption institutions had been established across the continent to detect money laundering, operate as a code of conduct bureau or have in place an ombudsman and oversight agencies such as an auditor-general. Parliamentary committees and ad hoc investigative tribunals were also regularly established to probe specific cases of corruption or maladministration. World Bank chief economist for Africa Shanta Devarajan cites numerous African success stories across his blogsite. Mozambique has

achieved one of the longest growth episodes for low-income countries in recent years. Since free elections were held in 1994, the country has posted an average 8% per annum economic growth, translating into substantial reductions in income poverty. Devarajan says the poverty headcount index dropped 15 percentage points between 1997 and 2003 and moved nearly 3 million people out of extreme poverty. Key to this success was a government focus on improving governance and accountability by getting closer to its citizens. He says Tanzania has dramatically boosted its economic performance as a process of comprehensive economic reforms transformed the country from a controlled economy to an open market-based one. Beginning in the mid-1990s, the macro economy had stabilised, inflation had dropped to single digits and economic growth improved, averaging 7% annually between 2001 and 2007. Major reforms included sound fiscal and monetary policies, fiscal consolidation and stronger public financial management, privatisation of state-owned enterprises and a drop in state intervention in the economy. Devarajan also credits Africa with leveraging regional markets to build a domestic manufacturing sector. Although still small, intra-Africa regional trade was the fastest-growth part of trade by African countries and the most diversified in terms of products. Regional African trade had grown 13% annually for the past decade, eclipsing global trade by three percentage points. Currently 33 of the 53 African countries have ratified the UN Convention against corruption and 27 have ratified the AU Convention on preventing and combating corruption in perhaps the largest indication that the continent is prepared to shrug off its mantle and take its place on the world stage.

35 african Odyssey 2012

South africa:

a thriving market Article by Elsabe Rheeders In an ever-changing continent, South Africa provides an abundance of opportunities in the growing jewellery industry. The industry’s competitive edge depends on resources, technology, design, skill and creativity. We have a unique design signature in South Africa and therefore compete comfortably in the global market. Our raw sense of creativity combined with the infrastructure and mineral resources can establish South Africa as the trading hub of the continent. South Africa is a treasure trove of mineral deposits.The natural resources this country has to offer can comfortably compete in the global market. South Africa is currently the world’s biggest producer and exporter of platinum, a significant producer of gold, manganese, chrome, vanadium and titanium. In a recent report commissioned by the USA-based Citigroup Bank, South Africa was ranked the world’s richest country in terms of its mineral reserves, worth an estimated US$2,5 trillion

(Citigroup 2010). Mineral commodities are exported to no fewer than 80 countries. South Africa has been one of the leading exporters in the world for more than a century. Being the economic powerhouse of Africa, the bold macro-economic reforms since the advent of democracy in the country in 1994 have boosted competitiveness and the economy, created jobs and opened South Africa up to world markets. Despite the global economic crises which hit South Africa in late 2008, economic growth has been steady and unprecedented. Overall growth is still expected to rise to 4,4% by 2013. The government’s industrialisation policy called for a shift in mineral development, strategic investment in assets to maximise beneficiation projects, enhance exports as well as creating sustainable jobs. Beneficiation of a mineral entails the transformation of a mineral (or the combination of minerals) to a higher value product, which can either be consumed locally or exported. Minerals in South Africa are a vital input to the industrialisation programme, intended to accelerate both local consumption and export. Former Minister Phumzile Mlambo-Ngcuka kick-started the beneficiation leg of the Mining Charter in April 2004 with the opening of a R3 million jewellery and craft exhibition at the then Johannesburg International Airport. This showcased the importance of jewellery in the development of the economy locally. The jewellery industry in itself is considered an impor tant contributor to the local

economy.. Young designers are encouraged to upskill their talent. The oppor tunity in jewellery exists in recapturing local markets in order to access global markets. The need to strive towards competitive edges in technology, skill and design typifies the can-do spirit of the South African people. Respected tertiary institutions have become the means to celebrate the belief that creativity will fuel the economic revolution in South Africa and on the international markets. Anglo American, one of the world’s largest diversified mining and natural resource groups, has long been supporting the major tertiary institutions in South Africa, thus promoting well-needed growth in the jewellery industry. This has grown to support six tertiary institutions and one further education and training facility. The goal of the Tshwane University of Technology is to teach students to develop striking concepts and to craft students carefully into becoming exactly the artists they dream of being. The University of Stellenbosch aims to develop adequate skills, technology and practice of platinum jewellery by developing an understanding of the material, its manipulation through design and manufacture to move towards high-quality design techniques within the local and international marketplace. The University of Johannesburg’s Faculty of Art and Design is one of the leading design educational resources in the country. The Cape Peninsula University of Technology is probably the best resource facility in Africa. The university is in touch with the local industry, driven particularly by the tourist market. The Durban University of Technology‘s Faculty of Arts has the reputation of producing artists of both national and international stature. According to Chris de Beer, co-ordinator for jewellery design at the university, students are encouraged to use what they have, applying traditional beadwork or weaving into contemporary jewellery. Students are taught South African design – unique and not to be

36 african Odyssey 2012

duplicated – looking at cultural influences as a basis for jewellery. Besides the abovementioned institutions, Anglo American also supports the Cape Craft and Design Institute at the Cape Technikon, as well as the School of Jewellery Design at the Central University of Technology in the Free State. Needless to say, a company such as Anglo American not only has faith in our ability to produce excellence in design and technology, but in our ability to lead in Africa and in the world, given our resources. South African jewellery-makers have achieved commendable progress in the export market. Raw local talent and the hunger for bespoke, unique designs are in demand. Nqobile Nkosi, a local designer from Dube, Soweto, manufactures jewellery from his workshop in Soweto. In 2007 Nkosi partnered with UK businessman Paul Spurgeon, to launch the jewellery brand, Cornerstone. Cornerstone is aimed at training people in rural areas to become jewellers. It became the first jewellery company to showcase its goods at the Springfare Show in Birmingham. Several international jewellers are involved in the Cornerstone project, thus showcasing the spirit of ubuntu, determination and talent in South Africa. At the moment there is a greater demand for Nkosi’s work outside the country than locally. In 2009 he won the Jet Community Award and the SAB Kickstart Award in Gauteng. Nkosi’s jewellery range can be described as a fusion of African design with the clean edges of Scandinavian influences. Kirsten Goss’s Lily Pod ring, winner of the Most Beautiful Bbject in South Africa Award at the Design Expo 2012, exemplifies contemporary design style, combining intriguing lines with a playful edge. After launching her design label in 2002 in London, she returned to South Africa as one of the many talented, creative jewellery designers this country has to offer. An abundance of local talent combined with South Africa’s resources contributes to a thriving market. International exposure of South African jewellery will reaffirm our branding and introduce our designers to the world The Jewellex Africa Trade Fair attracts exhibitors from all over the world including Europe, USA, the East and SADC countries. This is where new merchandise lines and product ranges of watches, fine jewellery, pearls and precious stones, jewellery packaging and machinery as well as services available are offered

to the local and international jewellery industry. By attracting the world’s brightest talent, Design Indaba has become a respected institution and one of the few global events that celebrates all the creative sectors. It is currently one of the world’s leading design events. South African jewellers also par ticipate in exhibitions and trade fairs all over the world, such as the Indian International Jewellery Show, Hong Kong Gem and Jewellery Fair and the three VicenzaOro fairs in Italy. Co-operation between South Africa and Italy also received a welcome boost in 2012. The Gauteng Provincial Government under took a visit to Italy in January 2012 to attend the Vicenza Jewellery Show and to explore possibilities of co-operation with Italy’s jewellery sector for the development of the jewellery manufacturing precinct at OR Tambo International Airpor t and its industrial development zone. The aim of the cooperation is two-fold: 1. To train young South African designers through the transfer of skills that can improve the design of South African products and make them more com petitive on the international market. 2. To increase investments in South Africa by developing the jewellery manu-

facturing precinct and promote finished products, as opposed to raw materials. Important progress for co-operation in skills transfer was made with il Tari, an Italian consortium of over 400 jewellery-making companies. Timeframes for implementation of the latter were agreed upon, confirming South Africa’s potential as a destination for international investment in this exciting industry. Recent developments that contributed to South Africa’s success politically and economically boosted our stance in the world. South Africa plays a leading role in the continent, which is demonstrated by our role in the Organisation of African Unity with the candidacy of the current Minister of Home Affairs, Nkosazana Dlamini-Zuma, to head the organisation into the future. South Africa has been included in the Brics bloc, which is an association of leading emerging economies that are distinguished by their large, fast-growing economies and significant influence on global affairs. This highlights the potential of South Africa as a future powerhouse in world affairs. Investor confidence was further boosted when South Africa was awarded the bid to host the 2010 Fifa World Cup, becoming the first African nation to serve as host for this prestigious international competition. The World Cup was successful in branding South Africa, reducing “Afro pessimism” among foreign investors and increasing tourism and investment, thus stimulating the national economy during a global recession. With the decline of developed economies, investors are looking towards South Africa as the jewel of the African continent, as well as a thriving trading market. Add our mineral resources, unique design talent and you have a winning combination.

Glossary: www.info-gov.za www.fosagams.co.za www.angloplatinum.com www.angloamerican.com www.miningweek.com www.sowetanlive.co.za www.designindaba.com www.jewellex.co.za www.birminghampost.net The South African Consulate General, Milan, Italy

JEWELLERY MANUFACTURERS ASSOCIATION OF SOUTH AFRICA BORN IN AFRICA JEWELLERY COLLECTIONS 2012

Well entrenched in the Kimberley Process with a strong legislative framework and controls, the

BORN IN AFRICA

product is manufactured in an ethical business

South Africa is recognised around the world as the

and socially responsible manner, giving the buyer

land of gold, platinum and diamonds. From the his-

peace of mind and added value to the conscien-

torical town of Barberton in Mpumalanga, where the

tious consumer.

ﬁ rst gold was discovered, to the Merensky Reef, the largest deposits of platinum in the world, and the fa-

SHOWCASE COLLECTION

bled diamonds from Kimberley and Cullinan mines,

Born in Africa was launched in 2010 and features

our mining history is well known and respected.

South

African

manufacturing

jewellers

listed

alphabetically. With the discoveries made at the Cradle of Humankind, our country is linked to the birth of the human

This listing, which forms part of AFRICAN Odyssey

race in all its celebrated diversity. Similarly, the cul-

should once again be considered a meeting point

ture of adornment in precious metals in South Af-

between South African jewellery production and its

rica date back over 1 000 years when, from a place

distribution around the world.

called Mapungubwe in Limpopo Province, one of the largest kingdoms in South Africa had a thriving

THE JEWELLERY

international trade in ivory and gold with Egypt,

All jewellery is manufactured by members of the

China and India.

Jewellery Council of South Africa who abide by the Council’s Code of Ethics and Conduct.

The brand “Born in Africa” celebrates jewellery designed and manufactured in South Africa, created

BIA

from the mineral wealth our country has to offer. The

The brand forms part of the Jewellery Council’s vision

ranges of jewellery, manufactured from virgin met-

to establish South Africa as the jewellery trading hub

als, reﬂ ect the diversity of our cultures born from the

of Africa and actively encourages the development

common origin of the South African soil.

of new entrants into the industry in a responsible, supportive manner.

THE INDUSTRY Our well-established jewellery industry has built a reputation of quality at a fair price. Its ability to

Andrew Stephens

service market needs through adaptability and a

Chairman

high level of service is among its distinguishing traits.

Jewellery Manufacturers Association of SA

Ranging from technologically advanced massproducers to niche market specialists and handcrafted pieces, South Africa offers a range of jewellery manufacturers able to cater to any variety of buyer’s needs.

Jewellery Council of

South Africa

BORN IN AFRICA

AKAPO JEWELS (PTY) LTD

lazuli, natural amber necklaces, Italian

CPM specialises in reﬁ ning and supply of

Tel: 011 325 4704

gold clasps, 18ct assorted jewellery.

precious metals, tools, castings, ﬁ ndings and semi-ﬁ nished products to the

Email: wumba@akapo.co.za

jewellery manufacturing Industry.

Website: www.akapojewels.co.za

BERNARD’S JEWELLERY

We are a proudly South African company

DESIGN & MANUFACTURING

that plays an intrinsic role in advancing

Tel: 032 586 0889

CAPE PRECIOUS METALS (PTY) LTD

business solutions across the province and

Email: Bernard@bernardsjewellery.co.za

Tel: 041 365 1890

beyond its borders.

We design and manufacture jewellery of

Email: Renee@capepreciousmetals.co.za

superb quality and craftsmanship on our

Website: www.capepreciousmetals.co.za

ALTIN JEWELLERS

premise. We also repair any goods from a

CPM specialises in reﬁ ning and supply of

Tel: 012 460 3673

broken chain to sizing up a ring!

precious metals, tools, castings, ﬁ ndings and semi-ﬁ nished products to the

Email: info@altin.co.za BOEZAART BAUERMEISTER

jewellery manufacturing Industry.

ANASTASIA JEWELLERS

JEWELLERY AND DESIGN

Tel: 031 507 5561

Tel: 021 883 2193

CAPE PRECIOUS METALS (PTY) LTD

Email: anneli@boezaart.com

T/A UNIORO FINDINGS Tel: 031 303 5402

ANDREAS SALVER JEWELLERY WORKSHOP

BRADLEY MANUFACTURING

Email: colette@capepreciousmetals.co.za

Tel: 011 706 6828

T/A VARGA MANUFACTURING

Website: www.capepreciousmetals.co.za

Email: salver@iafrica.com

Tel: 011 327 7926

CPM specialises in reﬁ ning and supply of

Email: bradjew@mweb.co.za;

precious metals, tools, castings, ﬁ ndings

martin@varga.co.za

and semi-ﬁ nished products to the

ANDRONIKIS MANUFACTURING JEWELLERS

jewellery manufacturing Industry.

Tel: 046 622 5579 Email: stergiou@procomp.co.za

BRETTLANDS FINE JEWELLERS Tel: 031 562 8009

CARESS JEWELLERS UITENHAGE CC

ANINKA HARMS

Email: bretland@iafrica.com

Tel: 041 992 4421

Tel: 021 887 2559

Brettlands Fine Jewellers specialises in

Email: eben-caress@mweb.co.za

Email: aninka@new.co.za

unique contemporary design and bespoke manufacture of hand-made jewellery. We

CARI-MARI

ASIMI JEWELS INTERNATIONAL

also undertake remodelling, commissions

Tel: 012 321 3271

Tel: 011 453 4775

and repairs to gold jewellery.

Email: cmg@lantic.net

Email: ellassa@iafrica.com BRONSKI JEWELLERS

CARLA FRANK

ATTERIDGEVILLE JEWELLERY PROJECT

Tel: 021 852 7891

Tel: 011 432 3182

Tel: 012 373 6158

Email: seanscrase@hotmail.com

Email: Carla.frank@gmail.com

Email: ajpjewellery@telkomsa.net

Designers, manufacturers and repairing CARLÉ ROTHERO JEWELLERY DESIGN

jewellery. Wide range of watches and

(É IS MADE BY ALT 130)

Tel: 011 334 7607/8

sterling silver jewellery.

Tel: 072 988 4433

of gold, silver, platinum and palladium AU TRADERS AND REFINERS

Email: info@crjewel.com

Email: barend@autraders.co.za CAPE DIAMONDS.CO.ZA

Website: www.crjewel.com

AUGENTA JEWELLERS

Tel: 021 421 5364

Carlé Rothero Jewellery Design designs

Tel: 021 883 8288

Email: joelgraham@capediamonds.co.za

and specialises in gold and platinum manufacturing all over South Africa.

Email: Dylan@augenta.com CAPE PENINSULA AURUM DESIGN

UNIVERSITY OF TECHNOLOGY

CENTRAL UNIVERSITY OF

Tel: 021 423 6590

Tel: 021 460 3632

TECHNOLOGY FREE STATE

Email: aurum@worldonline.co.za

Email: konstandakellisv@cput.ac.za

Tel: 057 231 2229

AZTEC JEWELLERS

CAPE PRECIOUS METALS (PTY) LTD

Tel: 013 757 0827

Tel: 021 551 2066

CG DESIGNS

Email: Ron@aztecjewellers.com

Email: orders@capepreciousmetals.co.za

Tel: 021 418 5943

Website: www.aztecjewellers.com

Website: www.capepreciousmetals.co.za

Email: cgdesign@mweb.co.za

Our company, established in 1987, offers

CPM specialises in reﬁ ning and supply of

outstanding workmanship, with hand-

precious metals, tools, castings, ﬁ ndings

CHARLY MINGAS GOLDSMITHS

crafted jewellery in platinum, yellow gold,

and semi-ﬁ nished products to the

Tel: 021 883 3932/083 299 9689

white gold and silver.

jewellery manufacturing Industry.

Email: charly@charlymingas.co.za

B MUSCAT FINE JEWELS

CAPE PRECIOUS METALS (PTY) LTD

Expert design and hand-made jewellery

Tel: 011 336 6031

Tel: 011 022 6241/2

of the highest quality and perfection. Fully

We specialise in sapphires, rubies, emeralds

Email: michael@capepreciousmetals.co.za

equipped workshop on premises. Gold-

and gemstones. Cultured pearls, lapis

Website: www.capepreciousmetals.co.za

smith with 40 years’ experience.

Email: eholmes@cut.ac.za

Website: www.charlymingas.co.za

BORN IN AFRICA

CHATEAU D’OR CC

DIDIDESIGN – DEIRDRE

gal. Also, the manufacturing of diamond

Tel: 011 728 3741/3723

Tel: 011 784 0369

jewellery set onto the 19,2ct gold.

Email: denlincoln@mweb.co.za

Email: didi@dididesign.co.za

COLLEGE OF CAPE TOWN

DURBAN UNIVERSITY OF TECHNOLOGY

Tel: 041 363 1881

Tel: 021 404 6700/021 462 2053

Tel: 031 373 6673/6

Email: alex@ferrosjewellers.com

Email: info@cct.edu.za

Email: chrisdb@dut.ac.za

FERROS JEWELLERS

Website: www.cct.edu.za The College of Cape Town is a public fur-

EDELSMEDERY KLEISEN

ther education & training college, offering

Tel: 012 332 2246

jewellery manufacturing as an accredited

Email: af.kleisen@webafrica.org.za

training programme. E-DESIGN CREATIVE DESIGN MANUFACTURERS

Tel: 082 445 8295

Tel: 031 563 3987

Email: cornenaude@e-design.co.za

Email: goldlink@iafrica.com

Website: www.e-design.co.za The transformation of jewellery design

CTG JEWELLERY T/A MARINE GOLD

into 3D works of art, a data library and 3D

Tel: 021 424 0077

renderings, by a CAD specialist.

Email: Stephen@marinegold.co.za EKURHULENI JEWELLERY PROJECT

Serving the Jewellery Trade since 1983 with Quality and Integrity. Refiners and dealers in precious metals. Jewellers tools and consumables.

D SETZ MASTER PLATINUM

Tel: 011 825 5822

GOLD AND SILVERSMITHS

Email: colin@ejewellery.org.za

Tel: 083 309 0504

EJP is a jewellery training centre that can

Email: admin@finegold.co.za

Email: dieter@dietersetz.com

supply high-quality jewellery using the

Website: www.finegold.co.za

Tel: 021 511 6237

latest technology while developing young DABERON MANUFACTURING

jewellers and entrepreneurs.

Tel: 011 334 8841

FOREVER JEWELLERY

Email: ungaro@iafrica.com

ELEMENTAL STUDIO

MANUFACTURERS

Leading manufacturers of gold and silver

Tel: 011 782 2898

Tel: 031 564 9006

jewellery in South Africa, specialising in

Email: elemental@wbs.co.za

Email: fj@3i.co.za

hollow, lightweight jewellery with genera-

Website: www.elementalstudio.co.za

tions of expertise and caring.

Goldsmith extraordinaire and teacher to

FRANKLI WILD

creative wannabes.

Tel: 011 483 2620 Email: sa@frankliwild.com

DALEEN BRUWER JEWELLERY DESIGN AND GOLDSMITH

ELEMENTAL DESIGN

Tel: 023 342 7808

Tel: 031 572 2902

GATTOO JEWELLERY

Email: db@xsinet.co.za

Email: john@elementaldesign.co.za

DESIGN STUDIO

Website: www.elementaldesign.co.za

Tel: 011 852 2046

DANIEL JACOBS

Hand-crafted gold and platinum

JEWELLERY DESIGN CC

jewellery in innovative classical and

GLOBAL JEWELLERY ACADEMY

Tel: 021 880 1026

contemporary styles. Sourcing of top-

Tel: 082 553 1625

Email: djjd@mweb.co.za

quality diamonds and gemstones.

Email: jac2009t@gmail.com

pages/Daniel-Jacobs-Jewellery-

ERICA STRAUSS

GOLD & SILVER SWD

Design/205915126120439

Tel: 021 851 7652

Tel: 09268 416 1032

Our desire is to design and create unique

Email: artwear@telkomsa.net

Email: afj@realnet.co.sz

ETERNITY ENTERPRISE JEWELLERS

GOLD COLLECTIONS CC

Tel: 018 297 5364

Tel: 011 682 2305

DAVID BOLDING – GOLDSMITH

Email: eternity@eternityenterprise.com

Email: goldsmith@jewelofafrica.co.za

Tel: 021 418 1049

Website: www.eternityenterprise.com

Email: david@dbgold.co.za

Manufacturing jewellers and diamond

GOLD FASHION

merchants in the North-West province

MANUFACTURING JEWELLERS

Website: https://www.facebook.com/

masterpieces. Our customers’ desire is simply to express individuality.

Tel: 021 939 8819

DEAN VERMEULEN

Tel: 011 782 4332

EVERTRADE 142 PTY LTD

Email: mhendricks@wsnet.co.za

Email: mygoldsmith@gmail.com

T/A DOURO JEWELLERS

Jewellery manufacturing, diamond

Tel: 011 616 7470

mounting, repairs etc.

DEVON STEWART:

Email: dourojhb@vodamail.co.za

CUSTOM AFRICAN JEWELLERY

Website: www.douroJhb.com

GOLD IMPRESSIONS

Tel: 074 173 1104

Specialists in the Portuguese 19,2ct gold

Tel: 031 765 9000

Email: devstewy@yahoo.co.uk

ﬁne jewellery imported directly from Portu-

Email: info@goldimpressions.co.za

BORN IN AFRICA

GOLDMASTER JEWELLERY

ISIS DESIGNER GOLDSMITH

JPPE LAPIDARY

Tel: 021 423 5812

Tel: 084 609 6499

Tel: 021 424 7764

Email: graham@goldmaster.co.za

Email: info@isisdesignergoldsmith.co.za

Email: jppelap@iafrica.com

Website:www.isisdesignergoldsmith.co.za GOLDSMITH AND SILVER

Personalised jewellery is crafted to capture

JUWEEL KUNS

JEWELLERY MANUFACTURERS

the essence of love and magic in your life.

Tel: 013 752 2494 Email: juweelkuns@telkomsa.net

Tel: 011 250 2022 Email: nancy@brownsjewellers.com GOODWINS GOLDSMITHS

J & J MANUFACTURING JEWELLERS Tel: 011 869 8176/907 7396

KAI SCHMIDT

Email: info@jandjjewellers.com

Tel: 011 484 7777/80 Email: info@kaischmidt.co.za

AND JEWELLERY DESIGNERS CC Tel: 041 585 5957

J HIND JEWELLERS

Website: www.kaischmidt.co.za

Email: rodney@goodwin.co.za

Tel: 031 306 1330

Specialists in hand-made commissioned work in platinum, gold and silver. Our clients

Website: www.goodwin.co.za Diamond and precious metal specialists.

J WAGENAAR T/A NOUVEAU JEWELLERY

Personalised jewellery designed and manu-

Tel: 083 424 6542

factured by Rodney and Jack Goodwin to

Email: nouveaujewellery@telkomsa.net

KARLSEN JEWELLERY CO Tel: 033 386 7872

the highest international standards. Friendly, trustworthy service you can rely on.

receive personal attention by appointment.

JAXS TRADING

Email: karlsen@jewelleryco.co.za

Tel: 084 778 6246 GOUDSMID TEHILA

Email: amia_786@yahoo.com

KAYRO JEWELLERS Tel: 041 585 4842

Tel: 082 674 4410 Email: tehila@absamail.co.za

JEWEL CRAFT

Email: slaide.kayro@mweb.co.za

Designing, manufacturing and repair

Tel: 051 444 3449

Retail of 9ct and silver jewellery.

work on all gold and silver items. Personal

Email: rean.p@mweb.co.za

Manufacture and repair to all jewellery. Suppliers of diamonds, precious and semi-

service with workshop on premises. JEWELCOR CC

precious stones.

GREIG STEPHENS JEWELLERS PTY LTD

Tel: 011 896 4584

Tel: 011 326 1727

Email: rayest@mweb.co.za

KEITH’S MANUFACTURING JEWELLER

Email: svetla@charlesgreig.co.za

Specialising in setting, engraving and

Tel: 021 930 9139

Manufacturers in 18ct and platinum

CAD design manufacturing hand-made

Email: keithjooste@yahoo.com

bespoke jewellery.

pieces in gold, platinum and silver. Casting ﬁnishing and repair services available.

KGABANE Tel: 011 709 4367/4017

HARRIS JEWELLERS Tel: 021 555 1437

JEWELRY STUDIO

Email: harrisjewellers@telkomsa.net

Tel: 013 752 532

Email: TheresaD@mintek.co.za LADY PECULIAR

We manufacture and repair gold and silver

Tel: 021 886 8868

Tel: 039 727 5513

jewellery and specialise in the manufacture

Email: info@ladypeculiar.co.za

Email: herbstjewell@telkomsa.net

of C-shape bangles up 30 mm.

HESTI PRINSLOO

JHADIM JEWELLERY MANUFACTURER

Tel: 011 646 8358

T/A FETTER-AND-THREE

Tel: 011 483 1382/3

Email: jc_tilman@yahoo.com

Tel: 012 548 6556

Email: jhadim@mweb.co.za

Email: jewelry@polka.co.za HERBST MANUFACTURING JEWELLERS

LALI SILVER JEWELLERY

Email: hesti@fetter-and-three.co.za

LASHONGWE DESIGNERS CC JOHREN MANUFACTURING

Tel: 011 656 0173

ICKINGER JEWELLERS

T/A THE JEWELLERY SHOP

Email: njabug@lashongwe.com

Tel: 015 307 4448

Tel: 046 624 3748

Email: Jacques@ickinger.co.za

Email: johren@telkomsa.net

LEGA D’ORO CC

We are a small family-run manufacturing

Tel: 011 450 3233

IMFUNDISO SKILLS DEVELOPMENT

and retail store, situated in Port Alfred,

Email: legadoro@global.co.za

Tel: 012 734 0245

Sunshine Coast, Eastern Cape.

Email: imfundiso@mweb.co.za

LELANI ADAMSON JEWELLER Tel: 011 945 3142 Email: lelaniada@gmail.com

INGE SCHOLTZ JEWELLERY

JOY JEWELLERY MANUFACTURE & DESIGN

DESIGNER AND MANUFACTURER

Tel: 012 662 2861/082 904 8158

Tel: 073 271 3789

Email: joy@joymassyn.co.za

LIA ABRAHAMSE JEWELLERY

Email: inge.scholtz@hotmail.com

Website: www.joymassyn.co.za

Tel: 083 604 0702

Jewellery with a difference, made to your

Email: info@liaabrahamse.com

INTSIKA SKILLS BENEFICIATION PROJECT

personal taste in any precious metal. Our

Website: www.liaabrahamse.com

Tel: 011 873 2261

personal touch and professional service

I am a Johannesburg-based jewellery

Email: intsika@telkomsa.net

will make you feel at home.

designer and goldsmith with my own

BORN IN AFRICA

workshop and studio. I feel strongly

MARTIN MILLS GOLDFIELDS

OSMONDS

about creating authentic, unique and

Tel: 072 716 7632

Tel: 021 559 8277

100% hand-crafted pieces. Nothing

Email: mmillsgoldﬁ elds@yahoo.com

Email: osmond@telkomsa.net

is mass-manufactured; every piece is uniquely designed and made locally in

METAL CONCENTRATORS

PADDY’S JEWELLERS

my studio.

Tel: 021 510 0770

Tel: 031 765 2283

Email: metcon1@mweb.co.za

Email: paddy@ledom.co.za

Tel: 021 8871655

METAL CONCENTRATORS

PERKINS METAL RECOVERIES

Email: lilly.f@wol.co.za

Tel: 0861 638 257

Tel: 011 334 6263

Design and hand-crafting of studio

Email: michaelv@metcon.co.za

Email: ianperkins@acenet.co.za

MICHAEL J SOLOMON

PETER STANLEY ASSAYS

MANUFACTURING JEWELLERS

Tel: 011 616 7210

LIZ LOUBSER DESIGNER JEWELLER

Tel: 011 792 5292

Email: ﬁ rstassay@mweb.co.za

Tel: 011 782 4051

Email: ms@absamail.co.za

LILLY FRIEDLAENDER CC

jewellery in precious metals with or without gemstones.

Email: liz@lizloubser.com;

PHASE OF PLATINUM JEWELLERS

erika@lizloubser.com

MICHAEL’S DESIGNS

T/A PHASE JEWELLERS

Website: www.lizloubser.com

Tel: 011 465 6446

Tel: 014 592 5914

As a contemporary South African jewel-

Email: info@michaelsdesigns.co.za

Email: cedric@phasejewellers.co.za

and specially designed pieces to meet

MIZANE JEWELLERY

PHILIP ZETLER JEWELLERS

our clients’ requirements and budget.

Tel: 011 485 3784

Tel: 021 423 2771

Our jewellery is hand-made to exacting

Email: mizane@ananzi.co.za

Email: pzetler@mweb.co.za

semi-precious stones, diamonds, gold,

MORRIS SEGAL

PHOENIX MANUFACTURING JEWELLERS

silver and platinum. We also incorporate

Tel: 011 486 0965

Tel: 012 549 4966

found objects sourced throughout Africa

Email: rael@wbs.co.za

Email: jack@phoenixjewellers.co.za

lery design studio, we create one-off

quality standards and we use various

in our work. NORTHERN CAPE

PIERO G MANUFACTURING

LORIEN MANUFACTURING JEWELLERS

URBAN FET COLLEGE

T/A PICO JEWELLERS

Tel: 011 967 1700

Tel: 053 802 4700

Tel: 011 483 3442

Email: heather@allanybrink.co.za

Email: k.fairweather@ncufetcollege.edu.za

Email: pico1@global.co.za

LOU JEWELLERS

NOVUS DESIGN STUDIO

PIYUVE JEWELLERS CC

Tel: 048 881 2637

Tel: 012 326 5649

Tel: 031 301 3963

Email: louven@telkomsa.net

Email: info@novusdesign.co.za

Email: piyuve@telkomsa.net

crafted jewellery on our premises.

NWJ FINE JEWELLERY

PNEUMA JEWELLERS

Diamond and precious stone dealers and

– HEAD OFFICE

Tel: 011 702 1462

setters. Over 30 years’ experience.

Tel: 031 570 5000

Email: pneuma@telkomsa.net

We design and manufacture hand-

Email: louised@nwjcorp.com POPULAR DIAMOND AND

MG IVORY Tel: 011 788 1018

OBSIDIAN JEWELLERY STUDIO

JEWELLERY MANUFACTURERS

Email: mgivory@netactive.co.za

Tel: 021 913 3643

Tel: 011 484 7044

Email: info@obsidianjewellery.co.za

Email: pop@tiscali.co.za

Tel: 031 702 4422

OLIVE GREEN CAT

PORT ELIZABETH PUBLIC FET COLLEGE

Email: Edwards@astronet.co.za

Tel: 021 424 1101/2

Tel: 041 585 7771 ext 122

Email: info@olivegreencat.com

Email: sarelv.pefet@feta.gov.za

T/A METAL IMAGE

ONE BRIGHT DAY

PRECISION SETTERS

Tel: 021 447 6600

Tel: 044 343 3208

Tel: 011 484 7803/4

Email: mi_greg@iafrica.com

Email: info@onebrightday.co.za

Email: psetters@tiscali.co.za

MARINUS DES TOMBE

OROAFRICA

PRINS & PRINS DIAMONDS

Tel: 011 469 0063

Tel: 021 480 9860

Tel: 021 422 1090

Email: riendestombe@yahoo.com

Email: snathan@oroafrica.co.za

Email: prinsgem@iafrica.com

MARK WHITEHORN GOLDSMITH

OROAFRICA

PS GEMS & MINERALS T/A FACET GEMS

Tel: 011 325 5145

Tel: 011 645 9260

Tel: 013 755 4994

Email: whitehor@mweb.co.za

Email: gnathan@oroafrica.co.za

Email: paul@skakel.co.za

MAGMA METAL RECOVERIES

MAGNAVOLT TRADING 215 CC

BORN IN AFRICA

QUICKSET JEWELLERS

businesses. SPI provides access to facilities

STUDIO C

Tel: 031 468 9236

eg machinery, metals, automotive ofﬁce

MANUFACTURING JEWELLERS

Email: qsjewel@telkomsa.net

equipment, platinum loans, etc.

Tel: 011 642 7826

RALPH WALTON DESIGNS

SERAGLIO JEWELLERS

Manufacturer of 9ct, 18ct and platinum

Tel: 028 313 1784

Tel: 011 783 8301

jewellery to the trade.

Email: rwalton@telkomsa.net

Email: rolling.albert@yahoo.com

RAND REFINERY LIMITED

SILPLAT (PTY) LTD

Tel: 042 293 2777

Tel: 011 418 9200

Tel: 021 461 5344

Email: sdo@telkomsa.net

Email: nicolab@gold.co.za

Email: jatkinson@silplat.co.za

Email: studio.c@mweb.co.za

STUDIO D’ORIGINALE

Website: www.silplat.co.za

STUDIO S

REDLEX 451 T/A FACET

Manufacturer of ﬁne Jewellery specialising in

Tel: 011 440 8433

MANUFACTURING JEWELLERS

cast, stamped, tube and chain. All products

Email: leon@shapshak.com

Tel: 011 452 7295

are available in bonded, silver and gold.

Email: facetjewellers1@gmail.com

SUSAN ROOS JUWELE SILVER MYST

Tel: 028 754 2949

RITCO MANUFACTURING

Tel: 021 797 3246

Email: susanroos@vodamail.co.za

Tel: 041 373 7309

Email: jbroad@mweb.co.za

Email: sales@ritco.co.za

TARQUIN PRECIOUS SIMON EFUNE MANUFACTURING

METALSMITHS

ROMANCING THE STONE

JEWELLERS CC

Tel: 031 765 8946

GOLDSMITHS AND JEWELLERS

Tel: 011 334 4529

Email: @yahoo.com

Tel: 012 662 0618

Email: simon.efune@mweb.co.za

Email: info@romancingthestone.co.za

Leading manufacturers of ﬁ ne-quality 9ct

TERRYS GOLDSMITH

Website: www.romancingthestone.co.za

and 18ct gold diamond jewellery.

– DIAMOND MOUNTER Tel: 031 312 4762

Manufacturing jewellers, palladium specialists, retailers in gold and silver jewel-

SIRKEL JEWELLERY

lery, We specialise in coloured gemstones

Tel: 011 726 2365

and diamonds, 3-D Wax design and

Email: sirkeldesign@gmail.com

Email: terrysgoldsmiths@gmail.com THE HOUSE OF HECTOR Tel: 021 788 7132

cutting, daluations etc. SL HERMAN MANUFACTURING JEWELLERS RONALDS JEWELLERY DESIGN

Tel: 012 460 6771

Tel: 031 701 5154

Email: slhj@telkomsa.net

Email: paula@thehouseofhector.co.za THE JEWEL BOX MANUFACTURING JEWELLERS

RUTH PROWSE SCHOOL OF ART

Tel: 011 609 8405

Tel: 021 447 2492

Email: thejewelbox@mweb.co.za

Website: www.ruthprowse.co.za The Ruth Prowse School of Art offers a three-year Diploma in Jewellery Design at NQF6. We are located in Cape Town and offer a hands-on teaching approach in our programme. SCANT DESIGN Tel: 072 339 1885 Email: as@scant.co.za SCARAB JEWELLERY STUDIO CC Tel: 021 683 4646 Email: Janine@scarabjewellery.co.za SCHWARTZ JEWELLERS Tel: 011 783 1717

Email: admin@ruthprowse.co.za TRILOGY Tel: 012 669 0998 Email: susan@africangold.co.za

Sofia, the home of fine jewellery, specialises in the fabrication of customised handmade platinum, gold and diamond jewellery. Every piece exceeds local and international standards. Tel: 031 303 2370 Email: sonny@soffia.co.za info@soffia.co.za Website: www.soffia.co.za

TRIMALCHIO Tel: 012 346 6874 TSHWANE UNIVERSITY OF TECHNOLOGY Tel: 012 382 6159/6006/6007 Email: newmand@tut.ac.za; artsinfo@tut.ac.za Website: www.tut.ac.za The Tshwane University of Technology provides excellent training in jewellery manufacturing and design which includes training in gold, platinum and CAD.

Email: cyou@schwartzjewellers.com STONE TEMPLE JEWELLERS

UMJINDI JEWELLERY PROJECT

SEDA PLATINUM INCUBATOR

Tel: 083 368 0009

Tel: 013 712 5807

Tel: 014 597 0736

Email: astander@aerosat.co.za

Email: evert@umjindijewellery.co.za

SPI is a government-owned, non-proﬁt

STUDIO 39 JEWELLERY DESIGN

UNIVERSITY OF JOHANNESBURG

organisation that supports the beneﬁcia-

Tel: 031 764 3000

Tel: 011 559 1129

tion of platinum through jewellery small

Email: studio39@telkomsa.net

Email: judyp@uj.ac.za

Email: zandi@spi.org.za

BORN IN AFRICA

UNIVERSITY OF STELLENBOSCH

VIRGINIA JEWELLERY SCHOOL

Tel: 021 808 3045

Tel: 057 904 4363

Email: Nanette@sun.ac.za

Email: Isaac.Jonas@Harmony.co.za

URBANATIVE JEWELS

VUKANI UBUNTU COMMUNITY

Tel: 082 770 9788

DEVELOPMENT PROJECT Tel: 012 326 8534

Email: idieh@mweb.co.za

Email: demos@vukani.org

Website: www.urbanative.co.za Cape Town-based jewellery design and manufacture of bespoke jewels in precious metal and stones. VALLABHJEE’S JEWELLERY SHOP Tel: 032 944 1657

Manufacturers of fine gold, diamond, platinum and silver jewellery. Retailers and designers, repairs done, Lowest Prices! Branded watch sales.

Email: hemval1@yahoo.co.uk

WHITE DIAMOND JEWELLERS Tel: 035 789 5550 Email: whitediamond jewellers@telkomsa.net WILLEM BUYS Tel: 012 332 1314 Email: wpmbuys@global.co.za

Tel: 031 208 9142 VALLY MANUFACTURING JEWELLERS Tel: 011 838 3379

Email: info@vawdagoldgem.co.za Website: www.vawdagoldgem.co.za

Email: dayahs@absamail.co.za

WOOSH DESIGN JEWELLERY STUDIO Tel: 011 318 1340 Email: woosh@vodamail.co.za

VAN DER BANK JEWELLERS

VIJAY SHAH JEWELLERS

WORLD OF DIAMONDS

Tel: 012 663 4304

Tel: 031 564 2948

Tel: 011 964 8119

Email: sales@vdbj.co.za

Email: vijayshah@telkomsa.net

Email: yolandi@worldofdiamonds.co.za

Africa’s premier jewellery & watch exhibition

a f r ica 2 012

1 - 3 SEPTEMBER 2012 Sandton Convention Centre, Johannesburg, South Africa

Exhibition exclusively for members of the Jewellery Trade Please bring a business card and ID / Drivers Licence to avoid disappointment.

Email: jewellex@jewellery.org.za Website: www.jewellex.co.za

We prides ourselves in supplying a magnificent range of internationally certified loose diamonds that are cut and polished to perfection. Royal African Diamonds is one of the largest jewellery suppliers and diamond cutters in South Africa. A global leader in the polished diamond and ideal cut stone sector, Royal African Diamonds has been selling quality certified diamonds and designer jewellery to the wholesale market since 1966.

With offices in both Cape Town and Johannesburg, it prides itself in supplying a magnificent range of internationally certified loose diamonds that are cut and polished to perfection. Its quality products include earrings, bracelets, rings, pendants and necklaces with custom design options, made promptly to order.

Royal African Diamondsâ&#x20AC;&#x2122; name is trusted throughout the global jewellery industry and its diamonds are sourced from African mines in accordance with the Kimberly Process and are conflict free.

Tel: +27 21 424 3000

Fax: +27 86 238 0871

After Hours: +27 83 229 6384 PO Box 16113, Vlaeberg, 8018, South Africa Website: www.royalafricandiamonds.co.za Email: reception@royalafricandiamonds.co.za

Tel: +27 21 424 3000

Fax: +27 86 238 0871

After Hours: +27 83 229 6384 PO Box 16113, Vlaeberg, 8018, South Africa Website: www.royalafricandiamonds.co.za Email: reception@royalafricandiamonds.co.za