SA Jewellery News (SAJN) • April 2020 by Isikhova Media

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• How to sell luxury products to millennials • Rolex announces mentors and protégés initiative • COVID-19: Jewellery industry’s communal sense of responsibility is crucial

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contents Editor: Adri Viviers Tel: +27 (0)11 883-4627 Cell: 084-261-1805 E-mail: adri@isikhova.co.za Publisher: Imraan Mahomed E-mail: imraanm@isikhova.co.za Watch Editor: Alice Weil Tel: +27 (0)11 880-1680 Cell: 083-266-9182 E-mail: aweil@mweb.co.za Advertising Sales: Ian Starnes Cell: 082-052-8428 E-mail: ian@isikhova.co.za Advertising Sales Representative (India): Bhupal Potdar Cell: 91-982-115-1035 Email: bhupalpotdar@gmail.com Advertising Sales Representative (Hong Kong): Maud Errera E-mail: maud@lni.com.hk Designer: Joanne Brook E-mail: joanne@isihkova.co.za

8. NEWS • Black Betty Jewellery opens in Parkhurst • JCSA to launch the Jewellery & Watch Fair • Lab spots new method for masking synthetics

10. COVID-19 In the face of the COVID-19 coronavirus, the jewellery industry’s communal sense of responsibility is crucial

Copy Editor: Anne Phillips Subscriptions & Accounts: Thuli Majola Tel: +27 (0)11 883-4627 Fax: +27 (0)11 783-2677 E-mail: thuli@isikhova.co.za Distribution: Ruth Dlamini and Direct Marketing Solution

SA Jewellery News is published by: Isikhova Media (Pty) Ltd, Physical: 10th Floor, Metal Box, 25 Owl Street, Milpark, Johannesburg, South Africa. Website: www.isikhova.co.za The views expressed in this publication are not necessarily those of the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, its members, the publisher or its agents. While every effort has been made to ensure the accuracy of its contents, neither the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, the editor nor the publisher can be held responsible for any omissions or errors; or for any misfortune, injury or damages which may arise therefrom. The same applies to all advertising. SA Jewellery News© 2020. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without prior written permission from the publishers. ISSN 1817-5333.

12. RETAILING Luxury retailers need a less traditional approach if they want millennials to buy their products. Leah Meirovich shares some tips for reaching this coveted cohort of consumers

16. THE PERFORMANCE CATALYST Nigel Smith, a results catalyst, aims to help people and businesses achieve goals by equipping them to innovate, relate, sell, coach and lead

19. MONTHLY EDUCATIONAL INSERT Written by Dr Petré Prins, Gems and Jewellery: The South African Handbook is an introduction to gemstones, jewellery and store management

33 SA JEWELLERY NEWS – APRIL 2020

CONTENTS|SAJN

Official Journal of the Jewellery Council of South Africa and the Diamond Dealers’ Club of South Africa. www.jewellery.org.za

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32. CIBJO CONGRESS 2020 CIBJO, the World Jewellery Confederation, will hold its 2020 annual congress in Dubai, United Arab Emirates (UAE), from 5-7 October

SUPPORT ENGAGE ENCOURAGE

33. BRAND MANAGEMENT • Carl F Bucherer’s Patravi Scubatec Black Manta Special Edition

• How to sell luxury products to millennials • Rolex announces mentors and protégés initiative • COVID-19: Jewellery industry’s communal sense of responsibility is crucial

On the cover 29. WATCHES Artistic masters Spike Lee, Phyllida Lloyd, Lin-Manuel Miranda and Carrie Mae Weems will pass on their creative legacy to rising talents in the Rolex mentor and protégé arts initiative

35. BUSINESS BAROMETER A monthly survey conducted by SA Jewellery News among industry players (small and large) on a national basis

Social distancing is hard during a time when we need each other more than ever. But we can still invent, innovate and do what our industry has always done in a time of crisis, sticking together, even when we must be apart. The Jewellery Council of South Africa (JCSA) staff will be available on e-mail during this lockdown to assist members. Contact Lorna Lloyd, JCSA CEO, on e-mail: lornal@jewellery.org.za; Elsa da Silva, PA to CEO: elsad@jewellery.org.za or Bavina Vassan on: bavinav@jewellery.org.za.

34. INTERNATIONAL FAIR With the Coronavirus (COVID-19) pandemic spreading exponentially to every part of the globe, major industrial, sporting and business events have been forced to cancel their 2020 editions – including Baselworld

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kind words made you feel. The work you do was seen, recognised and acknowledged. We may think that we don’t need these acts of encouragement and appreciation from others, but in fact we do – especially in times like these, when things are really tough. Mark Twain once wrote: “I can live for two months on a good compliment.” We tend to get so busy and move at such a rapid pace that even though we appreciate another person’s work, we seldom take the time to send an email or message to tell them so. When we do take the time to pay homage to someone for something they did, that acknowledgement could be passed on in turn and have a won-

Last month I received complimentary feedback from people in the industry about a piece I wrote for the February issue. I was quite surprised at how good it made me feel and it’s incredible what those compliments did for my morale and how it motivated me. Try to think about the last time you received a compliment for the work you do. Maybe it came from your employer, a customer or even a colleague. Think about how those positive and

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derful, uplifting ripple effect. May our compliments inspire others to pay tribute to others in turn and flow throughout our industry. Just a few kind words can make a massive difference to someone’s morale and confidence. Words are immensely powerful vehicles for positive change. Let’s start a “compliment revolution” in our industry and become cheerleaders for each other. Doing this will inspire all of us to do even better. By encouraging and acknowledging each other, we all rise together.

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SAJN |NEWS

BLACK BETTY JEWELLERY OPENS IN PARKHURST Black Betty Jewellery has opened a beautiful new design, piercing and retail space in Parkhurst, Johannesburg. The home-grown brand, started in 2012 by Capetonian jeweller Kristin Weixelbaumer, produces an array of designs using hand-cut precious and semiprecious stones suspended in treasured metals.

Weixelbaumer says the store in Parkhurst complements the existing kiosk store in Johannesburg’s Hyde Park Corner Shopping Centre. “We’re very pleased to offer Black Betty fans in Jo’burg the chance to immerse themselves in the full Black Betty experience – including our awesome new piercing studio,” she says. Weixelbaumer also introduced a piercing studio at the recently-opened Sea Point store in Cape Town, which she says has proved to be very popular. “The combination of a retail space offering jewels in all price ranges with an advanced piercing studio has been great. People feel safe in the hands of an expert, while still being able to choose from an array of beautiful designs with which to adorn themselves.” In SA, the concept of a curated ear has gained traction and Weixelbaumer says she is totally smitten with the concept. “A curated ear is a celebration of piercing as an art form. The idea is to curate your ear piercings with carefully selected pieces – all working together. It’s the same as the process you’d go through to select paintings for a gallery space.” Explaining the ethos of the Black Betty brand, Weixelbaumer says jewellery is not just

about embellishment or being a slave to the latest trends. “We believe there’s a definite sense of magic in wearing a polished and cherished fragment of the earth on your neck, ears or fingers. Jewellery helps to clearly define your personality, sense of femininity, intent and connectedness,” she explains.

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NEWS|SAJN

JCSA TO LAUNCH THE JEWELLERY & WATCH FAIR The Jewellery Council of SA (JCSA) is launching a retail jewellery show. The Jewellery & Watch Fair will run as an independent show during the same weekend as Jewellex Africa (but separately from it, since Jewellex is a trade show only). “Depending on sponsorship, it’s been proposed that a cocktail function be hosted to which special guests will be invited for an evening of glitz and glamour,” says Lorna Lloyd, the JCSA’s CEO. The council has taken a decision to invest financially in both the Jewellery & Watch Fair and Jewellex Africa for the following three years, after which it is anticipated that the retail

show will be self-sustainable. Exhibitors’ stand costs will be subsidised in order to attract more participation. A marketing company will be employed to provide professional expertise in marketing the show to consumers. “The council will vet proposed exhibitors to the retail show. It’s been agreed that wholesalers won’t exhibit. Only retailers, manufacturing retailers and art/contemporary jewellers selling to the public will be entitled to do so,” says Lloyd. “Once all the arrangements have been finalised, we’ll invite participation. “We’re looking forward to partnering with the industry to create an environment to sell more jewellery to consumers.”

LAB SPOTS NEW METHOD FOR MASKING SYNTHETICS Gemological Science International (GSI) is urging extra diligence after receiving a lab-grown diamond bearing a treatment generally only found in natural stones. “Diamond-growing technology continues to improve and growers are trying to mimic natural diamonds in every possible way,” says GSI’s Chief Information Officer Nick DelRe. The organisation’s Mumbai lab identified a synthetic stone which had been drilled into and given an inclusion using high-pressure-hightemperature, which was then acid-bleached out. The remnants of the inclusion strongly resembled laser-drill treatment, which is generally used to remove black inclusions from natu-

SA JEWELLERY NEWS – APRIL 2020

ral stones to enhance their appearance, but is highly unusual for lab-grown stones, explains GSI. The lab stresses that there is a common misconception in the industry that a diamond can be identified as natural or lab-grown based on inclusions. In this case, an examination that was not thorough might have led to the conclusion that the diamond was natural, because it contained a laser-drill channel. “There are no recorded cases of lab-grown diamonds with this treatment, nor would it currently make sense to laser-drill these diamonds,” notes GSI. “It’s important to use proper processes, equipment and expertise when identifying diamonds.” – Rapaport

SAJN |COVID-19

In the face of the COVID-19 coronavirus, the jewellery industry’s communal sense of responsibility is crucial MESSAGES OF ENCOURAGEMENT AND GOOD wishes have been flowing in from many of you, and they are much appreciated. The spirit of community and mutual support has always been a feature of the jewellery industry, and these are qualities that are especially valued in times like these. There is no denying that the coronavirus is impacting our industry and our members. Northern Italy, which represents the heart of the national sector and the jewellery design brain trust of the world, is in virtual shutdown, as is China, our second-largest market. International travel, which for many of us is the life-blood of our business, has been curtailed or suspended, trade shows across the globe have been postponed or cancelled, and factories, buying offices, wholesalers and retailers are in standby mode. At this stage it is very difficult to predict how long this state of virtual suspension will continue. What is certain, however, is that it is temporary. Economies need to function and human ingenuity will always find ways to adapt to changing conditions. But it is important to begin considering what needs to be done so that we are able to traverse the current crisis as intact as possible, both as an industry and as an association, such as CIBJO. Inevitably, the first priority must be dealing with the health crisis and – to the greatest degree possible – protecting the well-being of our families, employees and their dependants. Courageous decisions have already been taken

“I write these words from my home in Milan, to which the movement of my family is now restricted, according to new government regulations meant to help prevent the spread of COVID-19,” writes CIBJO President, Dr Gaetano Cavalieri. “Fortunately, we are all in good health.” – by trade shows and conference organisers, for example – who selected to spare the prospective participants in their events the dilemma of whether to attend or not. A great deal remains unknown about the real risk posed by COVID-19, but in the meantime, it is preferable to err on the side of safety. At the same time, within the framework of the restrictions being imposed to prevent the spread of the virus, we must begin using the tools at our disposal to allow the motor of our business to continue turning. Fortunately, more than during any other period in human history, we have a wealth of instruments in our toolkit. Travel and face-to-face interactions are preferable, but in their absence teleconferencing, video-chatting, Facebook, WhatsApp and Skype are all viable alternatives. Many employees can work from home and remain productive. Managers can monitor business long- distance, and products can be displayed and transactions completed online. The technology is available and many are already using it. But there is a caveat. Many of the technology-based solutions for managing a business

remotely come with a cost that will be less easily carried by small and medium-sized enterprises. Especially at a time like this, there should be an industry-wide sense of awareness that colleagues who are more vulnerable to the suspension of regular trading norms should be provided a fair opportunity to catch up and compete. The stakes are extremely high. We deal in luxury products, but our chain of supply supports communities and sometimes entire countries in some of the world’s most developmentally challenged areas. It is incumbent upon us to put our heads together and chart a way forward for the industry through the uncertainty that COVID-19 has created. It is during times like this that the communal spirit of our industry and the mettle of our members will be truly tried and tested. In the meantime, I send my best wishes to all of you from the determined and life-loving city of Milan. Let us face the challenges that confront us together, optimistic about the future. The information above was correct at the time of printing. However, as the COVID-19 situation changes continuously, it is subject to alteration.

SA JEWELLERY NEWS – APRIL 2020

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SAJN | RETAILING

How to sell luxury products to millennials Luxury retailers need a less traditional approach if they want the “me generation” to buy their products. Leah Meirovich shares some tips for reaching this coveted cohort of consumers.

MILLENNIAL CONSUMERS ARE INDEPENDENT, vocal, tech-savvy and used to getting what they want. They have disposable income and are not afraid to spend it on things they believe add value to their lives, no matter what the price tag. But successfully enticing this market into your store is not as easy as it was with their moms and dads, and retaining them can be even more difficult. That is why it is essential to understand what makes them tick and how to capture their loyalty. Create a good user experience “Millennial shoppers want an experience” is a common talking point in retail. But what does that mean? What constitutes an experience, and what type of experience is this generation looking for? Most importantly, how much will it cost you to make it happen? “Experience has become synonymous with millennial consumerism and in jewellery and luxury goods, opportunities abound to deliver a memorable moment,” says Kathryn Bishop, Research & Insights Director of the Women’s Jewellery Network. “But here’s the

thing – experience doesn't have to be costly or ostentatious. It can be as simple as offering shoppers a glass of champagne and taking time to listen and learn about their lifestyles, preferences and personalities before pushing products their way.” Karen Barry, a Senior Consultant with retail sales trainer the Friedman Group, agrees that millennials are not necessarily seeking a flashy experience, but something that gives them a link to the product they are considering purchasing. “Millennials are more enticed by an item’s personal meaning or story,” she emphasises. “Tell them about the mining process, how your buyer selects specific items, or anything that connects the

piece to people or brings it to life.” Even creating experiences that require you to splurge a little can more than reward your efforts by forging bonds with new customers. “Have an event where you invite your best millennial clients to come to your shop, bring friends and create a wish list,” says Kathleen Cutler, a sales expert for high-end jewellers. “Ask for the name of the person with the wish list so that you can reach out to them with suggestions.” Cater to the individual Unlike bargain goods, luxury items appeal to millennials because they are often one-of-akind products and this generation considers itself highly individual. Millennials do not want to wear “someone else’s engagement ring”, as bespoke jeweller Taylor & Hart declares in one of its ad campaigns. “Millennials don’t want to look like everyone else,” states Bishop, stressing that retailers need to keep this attitude in mind when choosing their stock and marketing their products. Barry concurs: “Individuality matters to millennials. When selecting products for your merchandise mix, include elements of current trends, while still ensuring each piece is unique.”

SA JEWELLERY NEWS – APRIL 2020

RETAILING|SAJN

The millennial customer wants to feel connected to the brands they are buying and will be extremely loyal if the brand vision resonates with them. that your future target audience for diamond jewellery will expand beyond heterosexual couples, men seeking the perfect engagement ring, or the burgeoning number of self-purchasing women,” she says. “Millennials have the potential to spend not only on commitment and wedding rings, but on new occasions and relationships for which jewellers might previously never have considered marketing, such as coming-out parties and ‘Friendsmas’.”

Cutler suggests offering customisable products, such as high-end nameplates that spell out the name of a significant other or a memorable date. But beyond that, she advises, “know your designers and their ‘why’, which is always best expressed through strategic story-telling. The millennial customer wants to feel connected to the brands they are buying and will be extremely loyal if the brand vision resonates with them.” Diversify your marketing efforts While consumers come from a broad demographic, that variety does not always make its way into companies’ advertising campaigns. Millennials are more inclusive and expect the world to be more inclusive of them, notes Barry. “Be aware of the diversity of images you share in ads and social media — and on your sales floor,” she urges. “Representation matters and millennials want to see a wide variety of ethnicities, gender and sexual identities, ages, abilities and disabilities, cultural and family backgrounds, and even fashion styling. Your imagery should match your clientele and your reach should be as broad as possible.” Expanding your focus group is essential, adds Bishop, as therein lies the potential to drive tomorrow’s jewellery spending. “Consider the fact

SA JEWELLERY NEWS – APRIL 2020

Cultivate open communication The millennial consumer seeks community and a sense of belonging, and wants to connect with others more than ever, says Benjamin Smithee, CEO of retail consultancy the Smithee Group. Fostering an environment that lets these consumers receive and share information about your brand is imperative.

“Brands are a micro-community and they must have a strategy for not only growing the community, but nurturing it,” he stresses. “That requires more than an e-mail newsletter and Instagram account. How are you creating opportunities for your fans to connect? How are you empowering your rock-star advocates to tell your story to others? And how are you listening to your community for feedback about how to evolve and grow over time?” There are many ways to reach your consumers, says Barry, from phone calls to text messages and social media. This generation has ever-increasing options of what to buy and where to buy it, so keeping in touch is more important than ever. “Use social media as an engagement strategy, not simply to post photos of products and announce sales,” she says. “Respond to as many comments as possible, update regularly and engage in story-telling. [Potential customers] are bombarded with ads on their social media feed. Stay top-of-mind by having memorable, engaging, purposeful posts with a truly human connection.” Make your engagement personal Do not just blast your customers with your business – make it their business too. Millennials want to engage and be part of your brand. They see it as more of a lifestyle than a business and want to feel as if they matter. “Send a message to important customers following a sale,” suggests Cutler. “Ask them for photos of your jewellery being worn, so you can feature them in both your social media posts and e-mail newsletter. This will

SAJN |RETAILING continue to create loyalty and visibility for your brand, while creating an affinity for your customers and their friends.” Making your marketing personal automatically makes your customers part of your brand, Barry affirms. She believes the more you include customers in your business, the more faithful they will be when it is time to make another purchase or suggest a jeweller to a friend. “Post stories and photos of couples who have purchased from you, employees sharing their favourite pieces with personal stories, customers’ engagement photos with your rings and custom items shown with the story of the design process,” she recommends. “All of those make your store a part of people’s lives, not just a place to buy jewellery.” Accept them on an equal footing Millennials are one of the most educated generations and have a penchant for researching and planning most major purchases. While a jeweller’s job is to be an expert and to impart knowledge, doing so in a controlling fashion can alienate customers. “While it’s important to present yourself as an expert, be cautious not to talk down to a millennial,” warns Barry. “They’re confident and prefer to be involved and treated as equals. Share your knowledge, but also take time to ask for their opinions and input.” Retailers should be casual and friendly, ask great questions and be prepared with an answer when asked, agrees Cutler. “They’ve most likely done their research online, so they arrive armed with tons of information. This may tempt you to take back authority and position yourself as the more knowledgeable expert, but don’t fall into this trap. You run the risk of the millennial interpreting your [attitude] as condescending.” Go old-school – with a twist Merging a traditional sales approach with a new attitude is a great way to hook millennial consumers, says Bishop, who is also Deputy Foresight Editor at trend consultancy The Future Laboratory. She suggests hosting focus groups to better understand what motivates these buyers, from the types of occasions they see as important to what visual and design cues stimulate them. One classic tactic that has come back into style is keeping notes to ensure your clients do not forget an occasion, says Cutler.

2019 study by the Boston Consulting Group and Altagamma. Some 60% of millennials have purchased “special-edition” products that were partnerships between different brands and artists, the survey found. Count the goods The average luxury consumer in the millennial and Generation Z age bracket (16-34) owns nine luxury fashion items from the accessories, apparel and footwear categories, according to a report by the NPD Group and Stylitics.

“Start collecting names and dates of partners and friends and reach out to customers six weeks ahead of these important dates.” That said, retailers need to understand that with millennials, not every experience or conversation needs to lead to a sale – for now. Instead, stores should work on building bonds and creating a feelgood environment centred around their brands. “The problem millennials have with most experiences is that right at the end of a potentially amazing one comes a forced sales attempt that sours the taste,” explains Smithee. “Brands shouldn’t worry about immediate return on investment. Instead, they should focus on creating the most value for the customer. That’s what will inspire them to return.”

The genuine article Unlike previous generations, most millennials do not buy luxury because of its exclusivity. In fact, only 6% of millennials and Gen Z-ers surveyed by luxury fashion site Highsnobiety purchased high-end goods out of a desire to express wealth, while 85% believed in the brand’s ideals and authenticity. In addition, only about half of the respondents thought the luxury item they had bought was of better quality than more affordable alternatives. Repeat performance When it comes to purchasing high-end products regularly, millennials take the top spot, with 25to 34-year-olds comprising 34% of repeat luxury sales, according to a survey by the Global Web Index. Men, in particular, tend to be repeat buyers, making up 67% of shoppers in that category. For what it’s worth… Approximately 50% of millennial consumers consider the long-term resale value of a luxury item when purchasing it, reported the Boston Consulting Group and Altagamma. - This article was first published in the January issue of Rapaport magazine.

The shopper’s perspective: teaming up Collaborations are among the key trends of today’s luxury market, according to an April

Do not just blast your customers with your business – make it their business too. Millennials want to engage and be part of your brand. They see it as more of a lifestyle than a business and want to feel as if they matter. SA JEWELLERY NEWS – APRIL 2020

Finest Gemstones & Beads Cape Town: 021 422 4677 or 021 424 0063 or 083 226 7370 Email: info@ajanta.co.za or gems@ajanta.co.za www.ajantaafrika.com

SAJN |THE PERFORMANCE CATALYST

Living and working in a VUCA world Nigel Smith, a results catalyst, aims to help people and businesses achieve goals by equipping them to innovate, relate, sell, coach and lead. THE VUCA ACRONYM HAS been around for a few years now and is often referred to in business schools and business literature to describe the dynamics of our current working world. If you haven’t seen it before, it stands for Volatility, Uncertainty, Complexity and Ambiguity. Over the past few weeks, the world has experienced VUCA not only as a business descriptor, but as a stark reality of our planet, with specific reference to the global COVID-19 virus spread. Volatility relates to fast, frequent, dynamic and turbulent change. Uncertainty describes events and situations which are unpredictable, uncertain and unusual. Complexity is a state of numerous interconnected factors and variables, happening simultaneously in large volumes and on multiple levels, creating information overload. Ambiguity refers to having no clear correlation of cause and effect,

meaning that we are unable to interpret the present or face the unknown because of confusion and lack of guidance. Although VUCA can and does have some positive connotations, the words and their descriptors are usually perceived as negative, evoking anxiety and insecurity. While the acronym is an accurate description for us in the world today, could we perhaps turn VUCA from its negative sense to its positive application in business and livelihoods in general? The answer is “yes”, so let us explore it. I believe the following information came from my esteemed colleague, Dr Jeff Chen at the GIBS Business School, but if I am mistaken, then I give all due credit to the originator. What would it look like if we could turn Volatility into Visionary? How could I, my organisation, team, division or group create Vision either directly or indirectly through our products, services and/or our company and its people? How could we deliver deliberate messages of insight and fresh focus in a volatile time? Could we perhaps slow the tide of turbulence and change with new and improved visions of hope and stability, even if only in a small way? How about Uncertainty? Could we change that to Understanding for employees and customers? What would it entail and how could we derive and deliver Understanding in uncertain and unpredictable times? How could we take proactive steps to create more and

better Understanding of the world around us, thus diminishing uncertainty? By similar token, could we move Complexity to Clarity, making things easier to follow and make sense of in small, incremental ways? As Dr Edward de Bono wrote: “Simplicity is the ultimate sophistication.” Lastly, how about turning Ambiguity into Agility? The future will always have unknowns, but what if we could help customers and societies develop agility and adaptability, instead of ambiguity? In fact, this is the essence of innovation and design. We need to take time out and design our futures, because if we do not, then someone or something else will design them for us. Could we develop business and society to be more agile in proactive thinking and designing what is to come? This article might sound a little nebulous and filled with highfalutin’, clever-sounding business school jargon. But it really is not. It simply poses the intriguing alternatives for managing our VUCA world. For me, it is simply about taking (or making) the time to think, slow down and design forward. Whether that means spending scheduled time coming up with innovative ideas, planning ahead better or considering various future scenarios and options for our businesses, it is all about creating security for those businesses and the livelihood of all mankind. Here’s to your personal and business health!

Over the past few weeks, the world has experienced VUCA not only as a business descriptor, but as a stark reality of our planet, with specific reference to the global COVID-19 virus spread. 16

SA JEWELLERY NEWS – APRIL 2020

IT’S ABOUT THE SPARKLE

Suite 313 – Third Floor, 5 Sturdee Avenue, Johannesburg, South Africa Oﬃce: +27 11 268 6980 • Cell: +27 64 954 1204 / +27 82 707 8676 info@afrasiandiamonds.co.za • www.afrasiandiamonds.co.za

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Wishing you a blessed and prosperous Easter. May you be showered with peace and love during this holy time. C

CMY

Tel: (021) 419-2000 or 060 801 4954 E-mail: online@byldiamonds.com or orders@byldiamonds.com www.byldiamonds.com

Wishing you a very blessed Easter. May all your prayers be answered and may God be with you in all the deeds you do!

To all those that celebrate, wishing you and your families a wonderful Easter!

Tel: (012) 323-1774 Fax: (012) 325-7097 E-mail: smwatch@iafrica.com

Tel: (021) 481-1023/083 226 7370 Email: orders@annab.co.za www.annab.co.za

Wishing all those that celebrate, a blessed and peaceful Easter. From the Bassano Gioielli team. Tel: (011) 704-5667/4164 Fax: (011) 704-4002 www.bassanogioielli.com

Wishing all our members, friends and colleagues a blessed and happy Easter. Tel: (011) 484-5528 Fax: 086 504 9512 E-mail: admin@jewellery.org.za Website: www.jewellery.org.za

Jozi Diamonds would like to wish you a wonderful and blessed Easter! Tel: 083 979 0515 Website: www.jozidiamonds.com

Happy

Easter

Wishing everyone a blessed Easter. May the challenge we face make us stronger together. Tel: (011) 418-1600 Fax: (011) 825-4043 Email: johan@richlinesa.co.za cathy@richlinesa.co.za angelique@richlinesa.co.za www.richlinesa.co.za

The SA Jewellery News team wishes all its clients a blessed Easter. Tel: (011) 883-4627 Publisher: imraan@isikhova.co.za Editor: adri@isikhova.co.za Sales: ian@isikhova.co.za Admin: thuli@isikhova.co.za

Monthly educational insert An SA Jewellery News and Jewellery Council of South Africa initiative

Written by Dr PetrĂŠ Prins, Gems and Jewellery: The South African Handbook is an introduction to gemstones, jewellery and store management.

The following is an extract from Gems and Jewellery: The South African Handbook

After two years' post-graduate research at Cambridge University, UK, and 10 years as senior lecturer in geochemistry and mineralogy at the University of Stellenbosch, South Africa, Dr Prins, in 1982, started Prins & Prins Diamonds, a leading supplier of diamonds, gemstones and fine jewellery in Cape Town.

ISSUE 7

ISSUE 7 SALES AND MARKETING •

Identify your clientele

• Factors that influence clients •

Purchase policies

•

Marketing strategies

•

Honest pricing - honest advertising

IDENTIFY YOUR CLIENTELE In order to plan and promote a jewellery store, you need to have some idea of where and how people buy jewellery and what motivates them to make a purchase. Such demographic information is not freely available in South Africa. However, US studies done by Jeweller’s Circular Keystone (JCK) in 2006 and 2008 provide some guidelines. Study the tables here and observe the clients in your mall or town in order to get an idea of the profile of your potential clients.

THE CHANGING PROFILE OF THE SOUTH AFRICAN JEWELLERY SHOPPER In identifying a target market, the South African jeweller will have to be aware of the rapidly changing profile of our black consumer. No longer is the white population the only segment that can afford diamonds and jewellery. The fast-growing black middle and upper classes will soon

have more spending power than any other ethnic group in South Africa. African blacks have a strong cultural link with jewellery. The gold jewellery and ornaments discovered at the ancient burial sites at Mapungubwe are proof thereof. Their traditional beads and copper wire work have symbolic meaning and such items are also worn as personal decoration. Although the tradition of lobola is used instead of an engagement ring, the new generation of blacks - while still honouring this tradition - will probably want to show their commitment with a diamond ring when they interact with societies where such a ring is the norm. When blacks purchase items outside their traditional spending pattern, they will demand such items to be of the highest quality and may steer away from fakes and synthetics. Gold and diamond jewellery is an ideal product to show their new-found status and jewellers ignore this massive future market at their peril.

SALES AND MARKETING

FACTORS THAT INFLUENCE THE RETAIL PURCHASE OF JEWELLERY Consumer studies commissioned by JCK (2006 and 2008) provide the following insights:

FACTORS AFFECTING SELECTION OF JEWELLERY AND WATCHES (excluding price)

Product quality.....................................................97% Salesperson’s honesty ............................................................83% Service ...............................................................71% Store reputation .................................................61% Salesperson’s knowledge and advice ...................58% Store display .......................................................29% Brand name ........................................................22% Store location .....................................................20% Recommendation by another shopper ................16% Store hours ........................................................16% Fashion trends as seen in media ............................7 % Percentage as ranked as very important.

WHERE IS JEWELLERY BOUGHT? In a 2008 study, American consumers were asked where they purchased jewellery in the previous two years. They answered as follows: TYPE OF STORE Retail store

USA 87%

Estimated RSA 80%

Online

42%

20%

Chain store

41%

50%

Discount store

35%

15%

Warehouse store

10%

Upscale speciality store

15%

10%

Antique store/auctions

TV/Catalogue clubs/other

18%

Mall kiosk/fashion boutique

13%

10%

Please note: The percentage of shoppers amounts to more than 100 because the same shopper indicated that he/she shops at more than one type of shop. The estimates for South Africa are merely a personal opinion and not based on any study.

FACTORS CONSUMERS SAY KEEP THEM OUT OF A JEWELLERY STORE A Sept 2006 study in the USA asked consumers to rate the factors that keep them from returning to a jewellery store. These no doubt also apply to the South African shopper. Attitude of sales staff makes me uncomfortable .......29% Always have to wait ................................................................29% No sense of privacy to discuss purchase .............29% Not a wide selection of diamond jewellery .............28% No unique diamond jewellery designs ................28% No knowledge/expertise of diamonds ........................27% Poor product quality/value ..................................25% Not an enjoyable shopping experience ...............25% Sales approach is pushy or aggressive ..................22% Ambience and décor are not unique ..................22% Not a fun environment to shop in ......................21% Don’t retain staff ................................................18% Carries few interesting product brands ...............17% Does not offer sales or promotions ....................14% No tradition or heritage .....................................13% Poor store layout ................................................12% No diamond jewellery upgrades ....................................10% All jewellers should study the list above, assess their own operation on each of these issues and take corrective action, if required.

AGE AND PERCENTAGE OF JEWELLERY BUYERS 18-24 years

65+ years 55-64 years

25-34 years

45-54 years 35-44 years From: JCK September 2006. In South Africa the percentages should be higher for the following groups: 25-34 years: due to our emerging “Black Diamond” consumer, and 55-65 years: due to the large tourist market of this age.

ISSUE 7

US DOLLAR AMOUNT SPENT BY PRODUCT CATEGORY Diamond jewellery

US$100-299

US$300-499

US$500-999

US$1 000+

19%

24%

26%

31%

Platinum jewellery

30%

13%

30%

27%

Gold jewellery

31%

30%

22%

17%

Watches

45%

22%

18%

15%

Coloured gem jewellery

48%

28%

16%

Pearl jewellery

50%

29%

15%

Silver jewellery

48%

35%

13%

Data shows the percentage of shoppers reporting a purchase for each price category, ie, 19% of diamond jewellery consumers spent US$100-299 on their purchase. From JCK (2006). South African price points are probably somewhat lower.

PURCHASE POLICIES TO BUY OR NOT TO BUY The start-up jeweller normally has limited funds and may have no option but to trade mostly on “memo” goods, ie, inventory that wholesalers leave with him “on appro”, which he does not have to pay for until sold or which can be returned to the supplier. However, some jewellers believe it is better to own your own inventory than rely on “memo” goods, because: •

“memo” goods always carry a high premium which makes you less competitive and lowers your gross margin;

•

you and your staff have more incentive to sell your own inventory than those on “memo”;

•

as you build your own inventory, you accumulate wealth rather than just profit, which is easy to spend.

On the other hand, “memo” goods are a safe option for smaller firms because: •

they remove the risk of redundant inventory and allow you to test new and fashionable lines;

•

they make capital available for extra ad spend, store improvements, etc, or to purchase a “real” bargain when it comes along;

•

the carrying cost of your inventory will be less.

The ideal situation regarding “memo” goods depends on the type of store and the merchandise it carries. If you

buy key items in bulk through an automatic re-ordering system, then an outright purchase - taking advantage of a bulk discount - should be the best. However, one-of-a-kind pieces or items specifically requested by a client are better to take in on “memo”.

THE RIGHT PRODUCT MIX One of the key ingredients of proper jewellery store management is to carry the “right” merchandise, ie, to always have what the client wants. Dead stock means a lower gross margin and ties up valuable funds. The successful jeweller knows his clients’ profile and what merchandise is selling. This is often done on “gut feel”, as few jewellers have a proper information system that can tell them how many of which item and style are selling.

•

Jewellery

In a 2006 study by JCK, jewellers in the US indicated the following list as the top 10 basic items they are selling from inventory:

SUGGESTED TOP 10 ITEMS FOR A NORMAL JEWELLERY STORE INVENTORY 1. Gold chain (all lengths: rope, snake, cable, etc) 2. Diamond studs a) 0,50ct b) 0,25ct d) 0,33ct e) 0,75ct

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c) 1ct

SALES AND MARKETING

3. Wedding bands (plain, white/yellow gold, titanium) 4. Diamond pendants and necklaces, including solitaires 5. Loose diamonds (0,25 to 1,00ct, 40 items including round brilliant cuts) 6. Diamond anniversary rings (gold and platinum) 7. Diamond solitaire rings a) 0,50ct b) 1ct c) 0,25ct 8. Coloured stone rings 9. Pearl stud earrings (5,5mm - 7mm) 10. Gold earrings (yellow and white) (from JCK, June 2002, adjusted to reflect the southern African market) As you gain experience in the type of jewellery your clients require, you have to adjust your product mix, scrap dead stock and buy those items that are fashionable and fast movers.

•

Coloured gemstones

The normal jeweller is often afraid to carry coloured gemstones because he/she lacks the knowledge or does not want to carry slow-moving items.

SUGGESTED COLOURED GEMSTONE INVENTORY FOR A START-UP STORE Gemstone

No of units

(double-up if your budget allows)

Proposed budget

However, you should use a relatively small portion of your capital to invest in coloured gems. This broadens your product range and will provide your clients with more purchase options. Relatively inexpensive coloured gems can be sold unmounted to a man who is unsure of his partner’s taste in jewellery, with the suggestion that it can be mounted at a later stage.

Please note: You always need to have a collection of small (,05 to ,10ct) sapphires, rubies, garnets and emeralds to be able to replace a stone that a client has lost from her jewellery. There are, of course, other less expensive gems that can be carried, depending on your client profile. Among large, beautiful gems costing less than R150 per piece are agate, amber, chalcedony, chrysoprase, bloodstone, smoky quartz, carnelian, onyx, chrysocolla, coral, zircon, iolite, moonstone, etc.

WHERE TO BUY GEMS AND JEWELLERY Newcomers to the industry often struggle to make a sale due to their low stockholding or lack of information on how and where to source special items. Access to the right product, at the right price and at the right time is crucial in today’s competitive market. Your buying-in acumen is as important as your selling ability. You have to decide if you wish to sell only individual hand-made items for an exclusive upmarket clientele, mass-produced items or a combination thereof. Most jewellers catering for the middle to upper markets need a combination of both types of jewellery.

Tanzanite Amethyst/Citrine

10 10

R30 000 R5 000

•

Topaz (blue and pink)

R2 000

Garnet (red and purple)

R3 000

Tourmaline (green and red) 10

R7 000

Tourmaline (chrome)

R5 000

If a client cannot find the item he wants among your stock, offer to have it custom-made. To offer such a service, you need to establish a relationship with a few independent goldsmiths who will supply you with their cost structure, delivery time and payment schedule. If you sell mostly custom-made items, it may be profitable to employ your own goldsmiths.

Sapphire (blue, yellow, pink) 10

R30 000

Tsavorite

R8 000

Ruby

R20 000

Emerald

R15 000

Aquamarine

R7 000

Spinel

R3 000

Peridot

R3 000

Opal

R5 000

Smalls

R7 000

Total

R150 000

•

Custom-made items

Normal stock purchases

Wholesale suppliers of all items you need will, on a regular basis, send a representative to your store with a range of samples from which you can order. If located in your city, they may even deliver a one-off item when asked for. These suppliers will either be importers of jewellery or large local manufacturers. It is preferable to buy from a local manufacturer, as they will be able to duplicate or replace an item far more efficiently and quickly than an importer of jewellery.

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ISSUE 7

•

Trade-in items

Very often a client will ask you to redesign her jewellery. She could insist that you use her gold because of sentimental reasons and dump on your desk a heap of old and broken items of various caratage. You should be careful of such a request. Explain to the client that you cannot melt all her old gold together, as the resultant metal may be brittle and not workable. Rather offer her new gold and a credit on her old gold. Ask a local precious metal supplier to update you daily on the price they will pay for scrap gold. Trade-in items should be recorded in your second-hand register.

•

Trade fairs

It is essential that you visit a jewellery trade fair at least once a year. There you will get an idea of the latest trends and developments in the industry, meet old and new suppliers and order stock. Careful planning in preparing a “wish list” before you visit the fair is essential. If you can afford it, combine your annual holiday with a visit to an overseas fair.

CONTACT INFORMATION •

Local suppliers

For contact numbers of all wholesalers, jewellery manufacturers and metal refineries, obtain an updated edition

of the Bi-Annual Directory published by Isikhova Media (e-mail: thuli@isikhova.co.za). If you are a paid-up member of the JCSA, you will receive a copy bi-annually.

•

Local trade fairs

You can get information and register for attendance at Jewellex Africa - South Africa’s premier jewellery exhibition held in Johannesburg - by visiting: www.jewellery.co.za.

•

International trade fairs

Switzerland: Baselworld, the Watch and Jewellery Show: www.baselworld.com

China - Hong Kong International Jewellery Show: www.hkjewellery.com

USA - AGTA Gem Fair, Tucson: www.agta.org USA - the JCK Las Vegas Show: www.jckgroup.com

Italy - Fiera de Vicenza: www.vicenzafiera.it

Germany - Intergem, International Trade Fair of Gems, Jewellery and Gemstone Objects, Idar Oberstein: www.intergem.de

France - Bijhorca Trade Fair, Paris: www.bijorhca.com

The above are just a few of the many international trade shows held annually.

MARKETING STRATEGIES One of the greatest pitfalls for jewellers - whether a small independent store or a large chain is doing unplanned, unco-ordinated marketing. A proper, well-devised marketing plan will have synergy and will produce an increase in sales. Most jewellers use a mix of advertising, promotions and public relations in their marketing plan. As a guide, on average, jewellery stores spend about 4 - 8% of their net sales on marketing.

1. ADVERTISING Before you buy advertising, you need to know which newspaper, magazine, radio or TV station reaches your present and potential customers. Most stations and publication houses will be able to help you with this. It is in their interests that your advertising works, so that you can continue to spend money with them. Commuter-time radio will probably be the choice for

engagement couples, while classical music stations will reach the more mature housewife and retired couples. Daily newspapers are best for sale or special discount offers. Jewellery advertisements are normally scheduled before the main buying periods, such as Christmas, Valentine’s Day, Mother’s Day, etc. Direct mail is often used to promote new lines and fashion items. The crux of advertising placement is that if you are a national chain, you can advertise in a countrywide news medium.

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However, if you are locally based, use only a local news medium. There is no use paying for advertisements that are seen or heard by those who cannot get to your store. Larger chains can normally afford a professional ad agency. If you are a beginner, use an inexpensive, young and independent designer. Make sure that you retain copies (disks) of all advertising material for later use. Most jewellery ads emphasise the product and/or price. Be different. Tell your audience who and what you are, what expertise and service you offer, rather than competing with the low prices offered by others. Be consistent in the format and message of your ads. By changing the colour, copy and size continuously, the reinforcing effect of your advertising will be lost.

jewellery stores carry a variety of branded or designer products and do very well selling such items. Suppliers of branded products normally share in the jeweller’s advertising costs. Relying on brand names that you do not own could be dangerous. You may lose your supplier or the brand name could be sold to a competitor.

Hearts & Arrows is one of the first and most successful brand names that was established for round brilliant cut diamonds. The patterns above can only be seen through a special eyepiece provided by the supplier.

2. PROMOTIONS

• Store branding

Special functions, Christmas functions, sponsored golf days, etc, are only to be used if they produce immediate measurable results, ie, sales within a month. Expect only 20% of invited guests to attend such functions.

Establishing your store as a brand makes a lot of sense in the jewellery industry. To do so, you need to connect your store name to a well-defined niche in the marketplace.

3. PUBLIC RELATIONS Meeting your target market socially can produce great rewards. Join business, social and sports clubs and make an effort to meet all the members. Sponsor some of their functions and make sure that your products and services are known to such members. Offer to act as a speaker at club meetings and establish yourself as the local authority on gems and jewellery. Do not underestimate the impact your support of local charities will have. Your image as a “concerned giver” rather than a “greedy diamond dealer” will be worth more than what you give to charity. Larger chains normally employ a professional public relations agency, while the independent jeweller needs to do the job himself. Remember, PR does work!

Your niche will be defined by what your competitors offer, the type of client you serve and the stock you carry to satisfy these clients, the type of expertise and/or service you offer and the atmosphere of your store. Defining a niche means that you stop selling everything to everybody. When positioning your store, focus on something that sets you apart from your competitors, be it your expertise, an identifiable difference in products you carry or a unique shopping experience. Whatever point of difference you choose, make sure that you are the best provider in that niche. Most important: your brand image has to be reinforced by whatever you offer. From your logo to your ads, your displays, your staff ’s dress code and sales techniques, your packaging and store interior, everything must tell the same story.

4. BRANDING

The South African Rupert family, through their investment vehicle, Richemont, is the majority shareholder in Cartier, Mont Blanc and Van Cleef & Arpels - it is very appropriate that these famous brands are controlled from the land of gold and diamonds.

Branding is the buzzword of the 21st century and should not be ignored, even if you are a small and independent jeweller.

5. INTERNET MARKETING

• Product branding

Your website

Wholesalers, diamond manufacturers and large chain stores have been very successful in branding their products. Many

The key to beating your competitors is your website. It needs to stand out from the rest, be user-friendly and well known.

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ISSUE 7

It is your “shop window” and to getting customers to stop at your website is your first objective. Here are some tips on how to make your website more effective: • •

• • • • •

•

Spread the word. Stamp your website and e-mail address on everything, from your car to your stationery. You and your staff should visit your own website often. Discover what visitors to it are experiencing and improve it continuously. Press releases. Use your local media to announce that your company is now online. Respond to all feedback promptly. Inform your existing clients and suppliers. Link your site to others with similar interests. Negotiate free mutual links. If you offer an inventory on your site, it must have a reference number and preferably be accompanied by an image. If you take online orders, you must be able to process them within 24 hours. Have a secure payment system available and a speedy and safe delivery service on hand, or your reputation will suffer. Promote your website on the Internet. Search engines are the Yellow Pages of the Internet. Make sure your company’s address, with a description of your products, are listed on as many engines as possible. Banner adver tising, although an irritant to some, may work for you.

• •

Give customers an incentive to look through your site. For example, offer a gift to those who find a hidden icon. Chat rooms and forums can be used to spread the word. Promoting a website where people want to exchange information can be tricky. Offer advice, new development, burning questions, etc, rather than an advertisement.

Web 2.0 communication platforms Networking will always be an important part of a jeweller’s marketing effort. Today’s generation searches for information online and uses established electronic platforms such as Facebook, Twitter, WhatsApp and Linkedin to communicate with a vast number of friends and various virtual communities. Do not limit the use of these platforms by your sales staff. However, for your administrative staff, access to these platforms should be restricted. Business-focused social networking via services such as Linkedin is a powerful tool and should not be ignored. By accessing social networks you can receive feedback and statements of support from clients which can serve as electronic “word-of-mouth” marketing to a vast audience. Visit: www.facebook.com, www.twitter.com and www.linkedin.com for further information.

HONEST PRICING - HONEST ADVERTISING The advertisement says “70% off!” or “We sell wholesale” and the store is located in a busy mall serving retail clients only. Others incorrectly claim that they employ qualified gemmologists, have made jewellery for the Shah of Iran or publish an outlandish story in the hope of luring unsuspecting clients, especially tourists, to their store. These are unethical and misleading advertisements that compromise the credibility of all in the industry. They deceive the public and lead to a disillusioned client who may develop a distrust in all jewellers. There is nothing wrong with annual sales that offer reasonable discounts and advertising that you sell “wholesale” if you really do. Each jeweller is entitled to his own mark-up. His sales and growth in turnover will, however, soon indicate whether his mark-up versus the quality and service he offers is market-related.

Price-cutting as a means of staying competitive has a place, but misleading and false advertising to an ignorant public is a foolish practice that cannot lead to a healthy and growing business.

BEST PLACES TO ADVERTISE Newspaper ....................................................... 54% Magazine ............................................................ 50% Direct mail promotion ....................................... 40% Television .......................................................... 34% Radio ................................................................ 18% Billboard ............................................................ 15% Percentage of consumers who rated an advertising medium as very or somewhat important. From: JCK, September 2006

This educational supplement was proudly sponsored by

Sameach Chag Pesach

BYL 210 mm(w) x 297 mm(h) WS 2020.pdf

2/28/20

3:53 PM

Wishing all our Jewish colleagues and clients and friends health, happiness and good fortune. Chag Pesach Sameach! C

CMY

Tel: (021) 419-2000 or 060 801 4954 E-mail: online@byldiamonds.com or orders@byldiamonds.com www.byldiamonds.com Jozi Diamonds would like to wish you a Chag Pesach Sameach! Tel: 083 979 0515 Website: www.jozidiamonds.com

To our Jewish clients and friends, wishing you and your families a wonderful Pesach! Tel: (021) 481-1023/083 226 7370 Email: orders@annab.co.za www.annab.co.za

Wishing all our Jewish customers and friends a blessed and peaceful Passover. From the Bassano Gioielli team. Tel: (011) 704-5667/4164 Fax: (011) 704-4002 www.bassanogioielli.com

Wishing all our members, friends and colleagues a Chag Pesach Sameach. Tel: (011) 484-5528 Fax: 086 504 9512 E-mail: admin@jewellery.org.za Website: www.jewellery.org.za

Wishing you a very blessed Passover. May all your prayers be answered and may God be with you in all the deeds you do! Tel: (012) 323-1774 Fax: (012) 325-7097 E-mail: smwatch@iafrica.com

The SA Jewellery News team wishes all its Jewish clients a Chag Pesach Sameach. Tel: (011) 883-4627 Publisher: imraan@isikhova.co.za Editor: adri@isikhova.co.za Sales: ian@isikhova.co.za Admin: thuli@isikhova.co.za

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The best diamond substitute to use for clients who have a small budget but would love a big stone and still have a jewellery piece of value they can treasure.

Colours: white D-J/VVS, yellow, green, blue, black. Size: 0.15 ct to 12ct Delivery time: 2 – 10 working days depending on availability of stock.

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WATCHES|SAJN FOUR OF THE MOST GROUND-BREAKING and influential artists in their respective disciplines – Spike Lee (film), Phyllida Lloyd (theatre), Lin-Manuel Miranda (open category) and Carrie Mae Weems (visual arts) – have been named as mentors in the 2020/21 Rolex Arts Initiative. These world-renowned innovators will each spend the next two years in close collaboration with an outstanding young artist with whom they will exchange ideas and ensure that artistry at the highest level is transmitted across generations and geographic boundaries. American film-maker Spike Lee has chosen to work with Kyle Bell (33), USA; British director Phyllida Lloyd with Whitney White (33), USA, and American artist Carrie Mae Weems with Camila

Rolex announces mentors and protégés for 2020/21 initiative Artistic masters Spike Lee, Phyllida Lloyd, Lin-Manuel Miranda and Carrie Mae Weems will pass on their creative legacy to rising talents in the Rolex mentor and protégé arts initiative. Rodríguez Triana (34), Colombia. American composer, lyricist and actor Lin-Manuel Miranda will choose his protégé in the coming weeks. Rolex announced the new mentors and protégés at a public ceremony at Cape Town’s Baxter Theatre Centre, marking the culmination of the 2018/19 cycle of the Arts Initiative which, since 2002, has paired 54 of the world’s greatest artists with up-andcoming artists from around the globe. “We at Rolex have been privileged in that, for nearly two decades, dozens of the most genre-defining artists have lent their time and expertise to the Arts Initiative,” says Rebecca Irvin, Programme Director. “The four new mentors who join the initiative’s community of creative greats have broken new ground in their respective fields and we look forward to the impact they’ll have on their protégés as they pass on their devotion to their art in this cross-generational exchange.” The 2018/19 Arts Initiative series marked

SA JEWELLERY NEWS – APRIL 2020

a change in the programme structure, with mentorships addressing disciplines in alternating periods. In 2018/19, the mentorships took place in architecture, dance, literature and

music, while in 2020/21 the programme addresses film, theatre, the visual arts and the new variable eighth discipline, the “open category” mentorship.

SAJN |THE PERFORMANCE CATALYST The mentors in the 2020/21 Rolex Arts Initiative are: Spike Lee Film One of the most influential and socially conscious filmmakers of his generation, American Lee has produced a prodigious body of artistically daring work across a range of genres, including more than 35 feature films and documentaries. Among the culturally, historically and aesthetically significant films that he creates, directs and sometimes acts in is the recent award-winning BlacKkKlansman (2018). Lee, a tenured professor and Artistic Director at the New York University Graduate Film Programme, has been named President of the Jury at the 73rd Festival de Cannes. Phyllida Lloyd Theatre Widely recognised for her broad range of bold and innovative theatre, opera, musical and film productions, British director Lloyd has spent most of her career promoting gender equality both on and off stage. Among the highlights of her award-winning productions was her direction of both the smash-hit musical and film Mamma Mia!, as well as the Margaret Thatcher biopic, The Iron Lady (2011). Carrie Mae Weems Visual Arts Weems’s prolific output through image and text, film, video, performance and her many lectures, presentations and interactions with individuals across a multitude of disciplines delve into complex human experiences, including sexism, racism and class. Through her career-defining The Kitchen Table Series (1989/90), she examines various stereotypes of womanhood. Her highly acclaimed works are exhibited at major institutions throughout the world.

Lin-Manuel Miranda Open Category Pulitzer Prize, Grammy, Emmy and Tony award-winning composer, lyricist and actor Miranda is the creator and original star of Broadway’s Tony-winning Hamilton and In the Heights. A recipient of the 2015 MacArthur Foundation Award and the 2018 Kennedy Centre Honours, his TV and film credits include Fosse/Verdon, His Dark Materials, Saturday Night Live, Moana and Mary Poppins Returns. The three protégés for 2020/21 who have been selected are: Kyle Bell Film Over the past five years, native American film-maker Bell has striven to tell the stories of his people, “stories that don’t get told or whose voices aren’t heard”. His work as a director, director of photography and film editor has included the Heartland Emmywinning documentary show Osiyo: Voices of the Cherokee People, as well as short documentaries such as Dig It If You Can, Defend the Sacred and The Third, which have been screened at film festivals worldwide.

He was named a 2019 Sundance Indigenous Programme Fellow. Whitney White Theatre An accomplished director, musician/composer and actress, White is making her name as one of the most sought-after young theatre-makers in the USA. Currently Artistic Associate at New York’s Roundabout Theatre Company, she has directed a variety of theatrical genres, from Shakespearean works such as Othello to What to Send Up When it Goes Down, a play about racialised violence that was acclaimed by The New York Times. Camila Rodríguez Triana Visual Arts Colombian film-maker and visual artist Triana creates works with great emotional power that question the viewer and, like her mentor’s themes, portray intimate relationships in everyday spaces. Her art has been exhibited in solo and group shows in South America and Europe. As the founder of Heka Films SAS, Triana has been responsible for several acclaimed documentary features which explore the boundaries between documentary and fiction.

Rolex and the transmission of knowledge Inspired by the ethos of its founder, Hans

Since its launch, the Arts Initiative

Wilsdorf, over the decades, Rolex has made

has evolved into an enriching dialogue

a unique and lasting contribution to culture

between artists of different generations,

by assisting in the transmission of knowl-

cultures and disciplines, helping to ensure

edge across generations. This tradition of

that the world’s artistic heritage is passed

supporting and perpetuating excellence is

on. From the time of its inception at the

exemplified in the Rolex Mentor and Pro-

beginning of the 20th century, Rolex has

tégé Arts Initiative. Created in 2002, the

encouraged individual excellence and the

international

programme

perpetual pursuit of perfection in all its

seeks out gifted young artists in a variety of

endeavours, from watchmaking to the

disciplines from around the world and pairs

many people and activities it supports

them with artistic masters for a period of

– including sports, the environment,

mentoring and creative collaboration.

exploration, arts and culture.

philanthropic

Rolex announced the new mentors and protégés at a public ceremony at Cape Town’s Baxter Theatre Centre, marking the culmination of the 2018/19 cycle of the Arts Initiative which, since 2002, has paired 54 of the world’s greatest artists with up-andcoming artists from around the globe. 30

SA JEWELLERY NEWS – APRIL 2020

SAJN |BRAND MANAGEMENT

Inspired by manta rays The remarkable 500 m water-resistance of the Patravi Scubatec Black Manta Special Edition from Carl F Bucherer means you can swim with the manta rays that inspired it. And in order to ensure there will be plenty of the gentle sea creatures to swim with, part of the proceeds from its sales will be donated to the Manta Trust charity, which leads global research projects and awareness campaigns to help preserve this endangered species. Carl F Bucherer’s contribution is specifically earmarked for research on the manta ray’s movement patterns. The ultra-light titanium case is coated with black DLC and includes a helium release valve. Two silhouettes of manta rays adorn the centre of the black dial, framed by indexes covered in SuperLumiNova, framed by a unidirectional bezel made of tough titanium and ceramic. The automatic movement, calibre 1950.1, is COSC-certifi ed and has a 38-hour power reserve. Functions include hours, minutes,

seconds and date. Since 1888, the name of Carl F Bucherer has stood for quality, innovation and passion. Established in Lucerne, the small Swiss company grew to become internationally renowned. The Bucherer Group remains family-run today and is currently in its third generation, managed by the owner and Chairperson of the Board of Directors, Jörg G Bucherer. Under the leadership of CEO Sascha Moeri, a highly specialised team of 160 employees ensures the company's philosophy is carried from Lucerne into the world. Carl F Bucherer’s timepieces and their movements are developed and produced in the company's own workshops in Switzerland. The most recent breakthrough innovation was the manufacturer’s own CFB A1000 movement, which is driven by an external rotor. Bold design and technically sophisticated inner workings are the hallmarks of Carl F Bucherer watches, which show more than just the time.

SA JEWELLERY NEWS – APRIL 2020

CIBJO CONGRESS 2020|SAJN THE 2020 CONGRESS WILL BE HOSTED BY the Dubai Multi-Commodities Centre (DMCC), one of the world’s leading free zones, which is tasked by the Government of Dubai Authority to drive commodities trade and enterprise. With more than 17 000 businesses registered, the DMCC sits at the heart of the region’s growing jewellery trade and is home to the Dubai Diamond Exchange, the only World Federation of Diamond Bourses-accredited bourse in the Arabian Gulf. The Dubai Gold & Commodities Exchange and the Dubai Design Academy are also based in the DMCC. This is the second time that a CIBJO Congress will take place in Dubai, the first having been held there in 2008, when it was also hosted by the DMCC. The official venue of the 2020 CIBJO Congress is the Almas Conference Centre, located in the DMCC’s iconic Almas Tower headquarters. CIBJO Congresses serve as the official gathering places for the World Jewellery Confederation’s Assembly of Delegates. They are also the venue for the annual meetings of CIBJO’s sectoral commissions, where amendments can be introduced to the organisation’s definitive directories of international industry standards for diamonds, coloured stones, pearls, gem labs, precious metals, coral and responsible sourcing, known as the Blue Books.

2020 CIBJO Congress CIBJO, the World Jewellery Confederation, will hold its 2020 annual congress in Dubai, United Arab Emirates (UAE), from 5-7 October. Pre-congress meetings will take place from 3-4 October. In addition, CIBJO Congresses are where the programme of the World Jewellery Confederation Education Foundation, relating to responsible and sustainable activities in the industry and CIBJO’s ongoing cooperation with the United Nations and its development programme, is reported upon. “We’re delighted to be returning to Dubai,” says Gaetano Cavalieri, CIBJO President, “which over the past decade has established itself as one of the world’s most important jewellery and gemstone hubs and its third-largest diamond trading centre. As a city that straddles both East and West, it’s a most fitting venue for our global confederation’s an-

nual congress. We thank the DMCC for its generous invitation.” “The prestigious CIBJO Congress is one of the most important events on the international jewellery trade calendar. Being selected to host the event for a second time underscores Dubai’s standing in the trade and its role in shaping its future. Hospitality is in Dubai’s DNA and the DMCC looks forward to welcoming colleagues from across the globe and joining the conversation at this crucial juncture for the industry,” adds Ahmed Bin Sulayem, Executive Chairperson and CEO of the DMCC. A dedicated CIBJO Congress 2020 website will be launched shortly.

The CIBJO Congress is also where the programme of the World Jewellery Confederation Education Foundation, relating to responsible and sustainable activities in the industry and CIBJO’s ongoing co-operation with the United Nations and its development programme, is reported upon. SA JEWELLERY NEWS – APRIL 2020

SAJN |INTERNATIONAL FAIR

COVID-19 forces cancellation of Baselworld With the Coronavirus (COVID-19) pandemic spreading exponentially to every part of the globe, major industrial, sporting and business events have been forced to cancel their 2020 editions – including Baselworld. SINCE THE OUTBREAK OF COVID-19 IN LATE December 2019, its spread to almost all global regions – and daily headlines reporting increasing deaths – have had a massive impact on every sector of the world economy. On 28 February this year, the USA’s Dow index shed nearly 1 200 points – the steepest drop in its history since the Great Depression back in 1922 – while the spread of the virus was reported to have wiped out $6 trillion in value. With the epicentre of the virus in China, its earliest impact has been on that country’s economy. Chinese industry has been severely hobbled, due to the quarantine imposed on factory and retail employees, and this has also negatively affected exports and imports to and from large luxury goods markets in Europe, the Middle East, other parts of Asia and North America. Chinese consumers, who are among the world’s largest purchasers of luxury goods such as timepieces, jewellery, electronic devices and high-end fashion, have been disabled from accessing luxury goods outlets in their own country, and although online consumerism has obviously suffered less, production of goods has dwindled, causing severe backlogs. In addition, the impact of the virus on consumer morale has been considerable: with their incomes capsized by the crisis, and no foreseeable end in sight, most citizens are not concerned with purchasing anything other than

basic groceries, household and, particularly, medical items. Lockdown in numerous countries (including SA) have also prevented jewellery stores from operating. American investment bank Jefferies estimates that Chinese consumers accounted for nearly 40% of the e281 billion ($305 billion) spent on luxury goods globally in 2019 and drove 80% of that year’s sales growth in the sector. This makes them the fastest-growing luxury shopper demographic on the planet. In an article which appeared on The New York Times website on 14 February, lifestyle, luxury and style reporter Elizabeth Paton noted the growing concern not only of haute couture brands, but those of luxury watch and jewellery items like Richemont. With Swissbased global financial services group USB AG assuming a 20% drop in Chinese consumption in the second quarter of 2020, it predicts a 3% decrease in earnings per share for brands like LVMH and Hermès, compared with an 8% drop for Richemont and a 7% drop for designer house Burberry, which is particularly successful in China. On 29 January this year, www.bloomberg. com reported that operating profits of the Swatch Group AG – which recently celebrated its 10th anniversary in SA at a function in Johannesburg, attended by its Chief Financial Officer, Dr Thierry Kenel – had fallen for the

first time in three years, dropping 11% to SF1,02 billion ($1,1 billion), with shares dropping by as much as 4,1%. This was due not only to the COVID-19 virus, but also to the violent protests in Hong Kong and competition with smartwatches, particularly the Apple watch and fitness bands. Although the company’s CEO, Nick Hayek, believes the virus epidemic will be brought under control in the near future and still expects the group to achieve growth of 5-6% this year, other luxury goods makers are far less optimistic – especially other players in the Swiss watch industry, which relies heavily on key market Hong Kong. On 29 February, Baselworld announced the cancellation of its 2020 show, just hours after Switzerland’s Federal Council banned events involving more than 1 000 people, as the country’s health authorities battle to curb the check of the virus. The show has been postponed to 2021, when it will run from 28 January-2 February. According to www.professionaljeweller. com, Michel Loris-Melikoff – the MD of Baselworld – regrets the postponement of the event, but believes that it might turn out to be advantageous. “By postponing the show to January 2021, we’ve found a solution that enables the industry and all our customers to avoid losing a full year and, at the same time, reset their calendars for the beginning of the year, a period that’s conducive to the presentation of their new products, new trends and order-taking,” he said.

The information above was correct at the time of printing. However, as the COVID-19 situation changes continuously, it is subject to alteration.

SA JEWELLERY NEWS – APRIL 2020

MARKETS|SAJN

Business barometer FEBRUARY 2020 VS FEBRUARY 2019

A monthly survey conducted by SAJN among industry players (small and large) on a national basis.

WHOLESALERS

DIAMOND DEALERS

General sales compared with last year this time

Best-selling diamond size

RETAILERS

100%

0,5ct

100% SAME

General sales compared with last year this time

BETTER

100%

BETTER

SAME

WORSE

Foot traffic

General sales compared with last year this time

Watch sales

SAME

100% WORSE

0% BETTER

0% SAME

100% WORSE

Breakdown of retail sales bridal

fine jewellery

watches

18%

73%

MANUFACTURERS

25%

BETTER

50%

25%

SAME

100%

SAME

50%

SAME

50%

WORSE

Consumption of gold compared with last year this time

Consumption of platinum compared with last year this time

Consumption of silver compared with last year this time Source: IMF DataMapper, October 2019

THE SA JEWELLERY NEWS BUSINESS BAROMETER IS PROUDLY SPONSORED BY THE DIAMOND DEALERS CLUB OF SOUTH AFRICA For new membership applications contact Joyce on tel: 011 334 1930

SAJN |LITTLE GEMS

The Art Nouveau style The Art Nouveau movement was aimed at modernising design. It swept through decorative arts and architectural styles at the turn of the 19th century, attracting enthusiastic exponents who sought to abandon the elaborate, historic designs which were popular previously and draw inspiration from organic and geometric forms, writes Alice Weil. THE DECORATIVE ARTS HAD BEEN DOMInated by poorly-made objects stemming from Europe’s Industrial Revolution. The followers of the new movement sought to revive good craftsmanship by producing real works of art of genuinely modern design. The exponents of Art Nouveau wished to avoid what they perceived as frivolous decoration, in common with the preceding Arts and Crafts movement of the 1880s. It was also a reaction to the cluttered designs of the Victorian era. The movement’s birth has been linked to the Impressionist paintings of Paul Gauguin, Vincent van Gogh and Henri Toulouse-Lautrec, which were inspired by the natural forms of flowers and plants, as well as curved lines. This was a deviation from historic revival styles and 19th-century “modernism”. While the new style was most popular in Europe – and included architecture – its influence was global. In fact, it gave rise to various forms, such as stile Liberty (in honour of London’s famous department store), stile modern in France, stile italien, and stile Tiffany in America, among others. One of the particularly interesting developments through which the new form found expression was Glass Art, exemplified by the lamps of Louis Comfort Tiffany in New York and the vases and bowls of René Lalique (preceding his work of the later Art Deco style, for which he would become even more renowned). Today these objects can be seen in the Musée D’Orsay in Paris and the Carnegie Museum of Art in New York. Jewellery of the Art Nouveau period

was deﬁned in Paris and Brussels, with Lalique spearheading the trend. He had designed jewellery for Cartier, Boucheron and others as a freelance artist in his early days, before opening his own studio in Paris in 1885. By 1890, he had become one of France’s foremost Art Nouveau exponents. Lalique underwent training in drawing and sketching at the age of 12, attending evening classes at the Ècole des Arts Decoratifs. This was followed by two years

of study at London’s Crystal Palace School of Art, where he refined his skills in graphic design – the discipline which engendered his naturalistic approach to art. His entry to the world of design was marked by his interpretation of the spirit of Art Nouveau: jewels were no longer designed to flaunt wealth, but rather to imply good taste, creativity and imagination – ie, originality rather than affluence. He is still regarded as one of the most innovative designers of that period. This new form of jewellery design used innovative materials and techniques. Chains were an integral part of Lalique’s work and incorporated bars, batons, squares and ovals, with enamelled links.

He chose his materials according to how well they complemented each other, rather than opting for traditional metals and jewels. In Lalique’s eyes, ﬂora and fauna were the most powerful source of beauty, while many of his themes embraced mystique. His works in glass – a medium which became central to the Art Nouveau style – were a precursor to the Art Deco style for which he achieved renown in the 1920s. During the last few years before his death in 1945, it was considered de rigueur to possess a small, decorative piece by Lalique. Both his unique and commercial pieces feature in the collections of numerous museums around the world, notably in the Gulbenkien Museum in Lisbon, the Museum of Decorative Arts in France and the New York Metropolitan Museum. These hand-blown pieces of lead glass were produced in a limited number of colours, but the predominating ones – which distinguish Lalique objects such as vases, fruit bowls and platters, and make them much sought-after – were those produced by the slower cooling of the molten glass. These are blue-tinged with an opalescence in the centre. In the thicker parts, some crystallisation occurs inside the glass, which assumes a golden glow when light is shone behind it and beautiful blue when light is shone from the front. One wonders whether Lalique’s childhood – spent at the seaside – inspired this unusual, ocean-like effect.

SA JEWELLERY NEWS – APRIL 2020

INTERESTING FACTS|SAJN

Interesting facts 1

The “tick-tick-tick” of a wristwatch is rather quicker than the steady “tick-tock” of a pendulum grandfather clock: normally eight ticks per second.

Ancient Egyptians crafted jewellery from pieces of meteorites from outer-space, rather than being fashioned from iron ore, as was previously thought. Ancient Egyptian beads held at the UCL Petrie Museum were in fact made from pieces of meteorites.

Traditional Hindu culture prescribed specific days and times during which diamonds had to be purchased. Even today, many people will buy a diamond only on the Friday when the planet Venus lies in the zodiac sign of Taurus, Libra or Pisces.

Black diamonds have a high amount of inclusions (which are clusters of graphite) inside them. The level is so high that they cause the gem to appear black. They were formed up to 3,8 billion years ago and are typically mined from the beds of streams.

In ancient times, the mines of central and South-East Asia yielded exceptionally large spinel crystals. These fine stones became known as Balas rubies, and some of them were the treasured property of kings and emperors. As a result, some of the world’s most illustrious “rubies” are actually spinels.

With instrumentation shut down following the rupture of a service module oxygen tank, Commander Jack Swigert was reduced to using his NASA-issue Speedmaster’s precise chronograph function to accurately time the 14-second thruster burn that corrected the crew's course and allowed for their safe return.

In 1649, many supporters of Charles I wore lockets containing his portrait or locks of his hair after his execution, as a sign of mourning for him. These lockets were worn secretly and, though not romantic in nature, were nevertheless cherished pieces to the wearers.

In Zulu beaded jewellery, they way the triangles are positioned within particular beadwork signifies different meanings. For example a triangle facing downwards signifies an unmarried woman, while a triangle facing upwards signifies an unmarried man.

The use of gold compounds in medicine is called chrysotherapy. Since 1929, when a French doctor discovered their anti-inflammatory properties, gold compounds in drugs have been used to treat rheumatoid arthritis.

• For your weekly dose of interesting industry-related facts, visit: www.facebook.com/pages/SAJN/508328912586722 and “like” the SAJN Facebook page.

SA JEWELLERY NEWS – APRIL 2020

JEWELLERY MANUFACTURERS’ ASSOCIATION OF SOUTH AFRICA BORN IN AFRICA JEWELLERY COLLECTIONS

Well entrenched in the Kimberley Process with a strong

South Africa is recognised around the world as the land

legislative framework and controls, the product is manu-

of gold, platinum and diamonds. From the historical

factured in an ethical business and socially responsible

town of Barberton in Mpumalanga, where the first gold

manner, giving the buyer peace of mind and added value to

was discovered, to the Merensky Reef – the largest

the conscientious consumer.

deposits of platinum in the world – and the fabled diamonds from Kimberley and Cullinan mines, our

SHOWCASE COLLECTION

mining history is well known and respected.

Born in Africa was launched in 2010 and features South African manufacturing jewellers listed alphabetically.

With the discoveries made at the Cradle of Humankind,

This listing, which forms part of the AFRICAN Odyssey

our country is linked to the birth of the human race in all

publication, should once again be considered a meeting

its celebrated diversity. Similarly, the culture of adornment

point between South African jewellery production and

in precious metals in South Africa dates back over 1 000

its distribution around the world.

years when, from a place called Mapungubwe in Limpopo Province, one of the largest kingdoms in South Africa had

THE JEWELLERY

a thriving international trade in ivory and gold with Egypt,

All jewellery is manufactured by members of the

China and India.

Jewellery Council of South Africa who abide by the Council’s Code of Ethics and Conduct.

The brand “Born in Africa” celebrates jewellery designed and manufactured in South Africa and created from the

BIA

mineral wealth our country has to offer. The ranges of

The “Born in Africa” brand forms part of the Jewellery

jewellery, manufactured from virgin metals, reflect the

Council’s vision to establish South Africa as the

diversity of our cultures born of the common origin of the

jewellery trading hub of Africa and actively encourages

South African soil.

the development of new entrants into the industry in a responsible, supportive manner.

THE INDUSTRY Our well-established jewellery industry has built a

Dave Newman

reputation for quality at a fair price. Its ability to service

JMASA Chairman

market needs through adaptability and a high level of service are its distinguishing traits. Ranging from technologically advanced mass producers to niche market specialists and hand-crafted pieces, South Africa offers a range of jewellery manufacturers able to cater to any variety of buyers’ needs.

Our thoughts are with the self employed and small business owners in the industry during this uncertain time. Let’s stand together and support each other, even if it’s by means of words of encouragement.

BORN IN AFRICA

TAKE NOTE: For those outside South Africa, use the dialling code +27.

ADELE’S MANUFACTURING JEWELLERS Tel no: 082 595 3868/083 227 6550 E-mail: adele@amj.co.za ADJANI SCHOEMAN T/A ADJANI DESIGN STUDIO Tel no: 083 460 7334 E-mail: info@adjani.co.za Website: www.adjani.co.za AFRICAN ARGENTUM RESOURCES Tel no: 011 608 0427 E-mail: info@silverchem.co.za Website: https://www.africanargentum.co.za/ AFRICAN TRADE BEADS JEWELLERY COLLECTION Tel no: 082 905 1736 / 011 726 7643 E-mail: tamiko@zazenconsulting.com Website: https://www.atbjc.com/about-us/ AKAPO JEWELS Tel no: 011 038 3130 E-mail: wumba@akapo.co.za; labi@akapo.co.za Website: www.akapojewels.co.za ALBO VAN DYK MANUFACTURING Tel no: 044 873 0567 E-mail: albo@telkomsa.net Website: http://www.albovandyk.com/ ALL BLING CREATIONS (PTY) LTD Tel no: 079 744 0971 E-mail: allblingcreations00@gmail.com; mmeshi.nkadimeng@gmail.com ALTIN JEWELLERS Tel no: 012 998 0141 E-mail: info@altin.co.za Website: www.altin.co.za ANACZYNSKI JEWELLERY Tel no: 082 934 5682 E-mail: anaczynski@gmail.com Website: www.anaczynski.co.za ANASTASIA JEWELLERS Tel no: 031 507 5561 E-mail: bazil.heeralall@gmail.com Website: www.anastasiajewellers.co.za ANDREAS SALVER MANUFACTURING JEWELLERS Tel no: 011 706 6828 E-mail: andreas@andreassalver.com Website: www.andreassalver.com

ASIMI JEWELS INTERNATIONAL Tel no: 011 453 4775 E-mail: ellassa@iafrica.com ASSIQUE MANUFACTURING JEWELLERS Tel no: 021 706 3629 E-mail: hashiem@telkomsa.net AU TRADERS AND REFINERS (PTY) LTD Tel no: 011 334 7607/8 E-mail: barend@autraders.co.za; jacqui@autraders.co.za Website: www.autraders.co.za AURUM DESIGN Tel no: 021 423 6590 E-mail: aurum@worldonline.co.za; adela@aurumdesign.co.za Website: www.aurumdesign.co.za AUTHOR BY KATHLYN ALLAN Tel no: 084 247 0358 E-mail: mail@worldofauthor.com AZTEC MANUFACTURING JEWELLERS Tel no: 013 757 0827 E-mail: ron@aztecjewellers.com; kyle@aztecjewellers.com Website: www.aztecjewellers.com BEADZ BY FLEX Tel no: 083 967 3264 E-mail: info@beadzbyflex.co.za Website: www.beadzbyflex.co.za BEAUDELL DESIGNS (PTY) LTD Tel no: 082 885 8303 E-mail: esther@beaudell.co.za Website: www.beaudell.co.za BEN & CO DESIGNS (PTY) LTD Tel no: 072 056 2156 E-mail: bheki@ben-codesigns.com; info@ben-codesigns.com Website: www.ben-codesigns.com BERNARD’S JEWELLERY DESIGN & MANUFACTURE Tel no: 032 586 0889 E-mail: bernard@bernardsjewellery.co.za Website: https://watchesforsale.co.za/ BIJOU EXQUISITE JEWELLERS Tel no: 041 450 4320 E-mail: marnic@bijoujewellery.international Website: https://www.bijoujewellery.international/ BRADLEY MANUFACTURING T/A VARGA MANUFACTURING Tel no: 011 327 7926 E-mail: bradjew@mweb.co.za

ANDRONIKIS MANUFACTURING JEWELLERS Tel no: 082 966 6647 E-mail: mstergiou1966@gmail.com

BRETTLANDS FINE JEWELLERS Tel no: 031 562 8009 E-mail: bretland@iafrica.com Website: www.brettlands.co.za

ANNELLE MURRAY GOUDSMID Tel no: 082 956 7747 E-mail: annellemurray@exclusivemail.co.za

BRIAN BOSMAN GOLDSMITH STUDIO Tel no: 011 616 5328 E-mail: divagoldsmith@yahoo.com

ANTONICORNELLIS JEWELLERY ENTERPRISE Tel no: 074 758 1014 E-mail: antonicornellius.nhlapo@gmail.com

BRONSKI JEWELLERS Tel no: 021 852 7891 E-mail: seanscrase@hotmail.com

ASHLEY HEATHER JEWELLERY Tel no: 082 563 5086 E-mail: info@ashleyheather.co.za Website: www.ashleyheather.co.za

BROWNS THE DIAMOND STORE – WORKSHOP Tel no: 011 438 7920 E-mail: albert@brownsjewellers.com Website: www.brownsjewellers.com

PROUDLY SPONSORED BY THE JEWELLERY COUNCIL OF SOUTH AFRICA

CAPE DIAMONDS Tel no: 021 421 5364 E-mail: joelgraham@capediamonds.co.za Website: www.capediamonds.co.za CAPE PENINSULA UNIVERSITY OF TECHNOLOGY Tel no: 021 460 3632 E-mail: konstandakellisv@cput.ac.za; camerondowl@cput.ac.za Website: www.cput.ac.za CARESS JEWELLERS UITENHAGE CC Tel no: 041 992 4421 E-mail: eben-caress@mweb.co.za CAROMBA MANUFACTURING JEWELLERS Tel no: 036 631 4565 E-mail: frank@caromba.co.za Website: http://www.caromba.co.za CENTRAL UNIVERSITY OF TECHNOLOGY FREE STATE – WELKOM Tel no: 051 507 4044 E-mail: eholmes@cut.ac.za; nmphore@cut.ac.za Website: www.cut.ac.za CHANDLER’S MANUFACTURING JEWELLERS (PTY) LTD Tel no: 011 781 0303 E-mail: mcjewel@netactive.co.za CHARL DE BEER Tel no: 012 440 7693 E-mail: leatherw@mweb.co.za; charldebeer@hotmail.com CHARLENE NEL T/A BELLA COSA Tel no: 021 975 5097 E-mail: charlene@bellacosa.co.za CHATEAU D’OR CC Tel no: 011 728 3741/3723 E-mail: denlincoln@mweb.co.za Website: www.chateaudorjewellers.com COLLEGE OF CAPE TOWN Tel no: 021 464 3821 E-mail: calbrechts@cct.edu.za; eoosthuizen@cct.edu.za Website: http://www.cct.edu.za/ CORNERSTONE MANUFACTURING (PTY) LTD Tel no: 082 599 5919 E-mail: cornerstonelof@gmail.com CAPE PRECIOUS METALS – CAPE TOWN Tel no: 021 551 2066 E-mail: sharon@cpmct.co.za Website: www.capepreciousmetals.co.za CAPE PRECIOUS METALS – DURBAN Tel no: 031 303 5402 E-mail: malcolm@cpmdbn.co.za Website: www.capepreciousmetals.co.za CAPE PRECIOUS METALS – JOHANNESBURG Tel no: 011 334 6263 E-mail: tom@cpmjhb.co.za Website: www.capepreciousmetals.co.za CAPE PRECIOUS METALS – PORT ELIZABETH Tel no: 041 365 1890 E-mail: renee@capepreciousmetals.co.za Website: www.capepreciousmetals.co.za CREATIVE DESIGN MANUFACTURERS (PTY) LTD Tel no: 031 563 3987 E-mail: goldlink@iafrica.com

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DABERON MANUFACTURING (PTY) LTD Tel no: 011 334 8841 E-mail: daberon1@gmail.com DALEEN BRUWER JEWELLERY DESIGN & GOLDSMITH Tel no: 023 342 7808 E-mail: db@xsinet.co.za DANIEL JACOBS JEWELLERY DESIGN CC Tel no: 021 880 1026 E-mail: djjd@mweb.co.za DAVID BOLDING GOLDSMITH Tel no: 021 418 1049/1612 E-mail: david@dbgold.co.za; marele@dbgold.co.za DC JEWELLERS Tel no: 044 691 3692 E-mail: dcjewel@mweb.co.za DEGLON JEWELLERY STUDIO Tel no: 021 851 3182 E-mail: waynedeglon@telkomsa.net Website: www.waynedeglondesign.withtank.com DESIGN @ 50 Tel no: 010 442 9201 E-mail: edna@design50.co.za Website: http://www.gidz.co.za/projects/design50.html DESIGNER GOLD BUSINESS TRUST Tel no: 043 726 2291 E-mail: info@designergold.co.za Website: https://www.designergold-el.co.za/ DIA-KIM DIAMONDS T/A CHRISTOPHER REID Tel no: 021 418 4484 E-mail: nick@christopherreid.co.za Website: http://www.christopherreid.co.za/ DIAMONDS4EVER Tel no: 082 786 7677 E-mail: info@diamonds4ever.co.za Website: www.diamonds4ever.co.za DIDIDESIGN Tel no: 011 784 0369 E-mail: didi@dididesign.co.za Website: www.dididesign.co.za DR ESME SPICER Tel no: 073 239 9983 E-mail: esme.spicer@gmail.com

EKURHULENI JEWELLERY PROJECT Tel no: 011 825 5822 E-mail: colin@ejewellery.org.za Website: www.ejewellery.org.za ELEMENTAL STUDIO Tel no: 084 507 7777 E-mail: lezamcleod@icloud.com Website: www.elementalstudio.co.za EMBER MANUFACTURING & DESIGN (PTY) LTD Tel no: 083 557 5190 E-mail: info@ember.co.za Website: www.ember.co.za ENZA MANAGEMENT SERVICES Tel no: 031 824 9427 E-mail: khulile@imarajewellery.com EON HOON JEWELLERY DESIGN Tel no: 083 578 7447 E-mail: eon@eonhoon.com Website: www.eonhoon.com ERICA DU PLESSIS (ERICA STRAUSS) Tel no: 021 851 8120 E-mail: artwear@telkomsa.net ETERNITY ENTERPRISE JEWELLERS (PTY) LTD Tel no: 018 290 5722/3 E-mail: eternity@eternityenterprise.com Website: www.eternityenterprise.com EVERTRADE 142 (PTY) LTD T/A D’OURO JEWELLERS Tel no: 011 615 3402 E-mail: dourojhb@vodamail.co.za; a.veloso@dourojewellers.co.za Website: www.dourojewellers.co.za FACET JEWELLERY Tel no: 073 397 8820 E-mail: catherine@facetjewellery.co.za FEMKE KLEISEN DESIGNS (PTY) LTD Tel no: 083 787 6120 E-mail: femkekleisen@webafrica.org.za Website: www.femkekleisen.co.za FERROS JEWELLERS Tel no: 041 363 1881 E-mail: alex@ferrosjewellers.com Website: www.ferrosjewellers.com

DUDLEY’S JEWELLERS Tel no: 082 319 3226 E-mail: dudleysjewellers@gmail.com

FINEGOLD LABORATORY SERVICES Tel no: 021 511 6237 E-mail: admin@finegold.co.za Website: www.finegold.co.za

DURBAN UNIVERSITY OF TECHNOLOGY Tel no: 031 373 6673/6 E-mail: chrisdb@dut.ac.za; samanthav@dut.ac.za Website: www.dut.ac.za

FOREVER JEWELLERY MANUFACTURERS Tel no: 031 564 9006 E-mail: fj@3i.co.za

GC MANUFACTURING JEWELLERY Tel no: 011 326 7919 E-mail: admin@thediamondring.co.za GEM AFRIQUE Tel no: 062 050 6479 E-mail: soni2.goldsmith@gmail.com GLOBAL JEWELLERY ACADEMY Tel no: 082 337 6428 E-mail: robertb@globaljewelleryacademy.co.za Website: www.globaljewelleryacademy.co.za GOLD AND I (PTY) LTD Tel no: 084 360 6762 E-mail: info@goldandi.co.za Website: www.goldandi.co.za GOLDFASHION JEWELLERS CC Tel no: 021 931 1319 E-mail: mhendricks@wsnet.co.za; goldfashion@telkomsa.net GOUDSMID TEHILA VAN ENGELENHOVEN Tel no: 082 674 4410 E-mail: tehila@absamail.co.za HARRIS JEWELLERS Tel no: 021 555 1437 E-mail: harrisjewellers@telkomsa.net Website: www.harrisjewellers.net HAVILAH GOLD CREATIONS Tel no: 041 581 1942 E-mail: design@havilah.co.za; carol@havilah.co.za Website: www.havilah.co.za HEATHER JANE SMITH CERAMICS & PORCELAIN Tel no: 064 915 4282 E-mail: ladyheatherette@gmail.com ICKINGER JEWELLERS Tel no: 015 307 4448 E-mail: jacques@ickinger.co.za Website: www.ickinger.co.za IMFUNDISO SKILLS DEVELOPMENT Tel no: 012 734 0245 E-mail: imfundiso@mweb.co.za Website: www.imfundiso.com IMPILO COLLECTION Tel no: 010 0210441 E-mail: ayeung@impilocollection.co.za Website: www.facebook.com/impilocollection INFACET Tel no: 082 878 4949 E-mail: bridgette@infacet.co.za Website: www.infacet.co.za INGE SCHOLTZ JEWELLERY DESIGNER & MANUFACTURER Tel no: 073 271 3789 E-mail: admin@csvaluers.co.za

ECO CHIC JEWELLERY Tel no: 021 553 0332 E-mail: e.m.duplooy@gmail.com

FRANKLI WILD Tel no: 011 483 2620 E-mail: kgf@frankliwild.com Website: www.frankliwild.com

EDEL DESIGNER JEWELLERY Tel no: 072 636 0213 E-mail: edeldesignerjewellery@gmail.com

GATTOO JEWELLERY DESIGN STUDIO Tel no: 011 852 2046 E-mail: gattoosdesign@gmail.com

ISABELLA JEWELLERS & REFINERS CC Tel no: 011 334 5919 E-mail: isabella@isabella-refiners.co.za Website: www.isabella-refiners.co.za

E-DESIGN Tel no: 082 445 8295 E-mail: cornenaude@e-design.co.za Website: www.e-design.co.za

GAUTA REFINERIES (PTY) LTD Tel no: 012 753 3304 E-mail: rudi@gautarefinery.com Website: https://www.gautarefinery.com/

J HIND JEWELLERS Tel no: 031 306 1330 E-mail: jhindrajesh@gmail.com Website: https://www.jhindjewellers.co.za/

PROUDLY SPONSORED BY THE JEWELLERY COUNCIL OF SOUTH AFRICA

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KAYRO JEWELLERS Tel no: 041 585 4842 E-mail: slaide.kayro@mweb.co.za

MAGMA METAL RECOVERIES Tel no: 031 702 4422 E-mail: edwards@astronet.co.za

JAGGATH JEWELLERS Tel no: 031 307 7790 E-mail: navinjagath372@gmail.com

KIM CLOETE JEWELLERY DESIGN Tel no: 021 531 9082 E-mail: kim@kimcloetedesign.co.za Website: http://www.kimcloetedesign.co.za/

MAMBU DESIGN Tel no: 011 614 1879 E-mail: mambudesign@mweb.co.za; mambuorders@mweb.co.za

JANINE BINNEMAN JEWELLERY DESIGNS Tel no: 021 715 6178 E-mail: info@janinebinneman.com Website: https://janinebinneman.com/

KINKEL JEWELLERY Tel no: 021 786 1549 E-mail: info@kinkeljewellery.co.za Website: www.kinkeljewellery.co.za

MAPULA DESIGNER JEWELLER (PTY) LTD Tel no: 083 641 2724 E-mail: mapuladesigner@gmail.com Website: www.mapuladesignerjeweller.com

JEWEL CRAFT – BRANDHOF Tel no: 051 444 3449 E-mail: rean.p@mweb.co.za Website: www.jewelcraft.co.za

KRISTEN MALAN CC Tel no: 011 880 1866 E-mail: kristen@merindol.com; john@merindol.com

MARINE GOLD CC Tel no: 021 424 0077 E-mail: stephen@marinegold.co.za

LADY PECULIAR Tel no: 021 886 8868 E-mail: info@ladypeculiar.co.za Website: www.ladypeculiar.co.za

MARION’S JEWELLERY STUDIO Tel no: 041 368 4582/3 E-mail: marionsstudio@mweb.co.za

JADE SOUTH AFRICA Tel no: 021 883 8974 E-mail: rhys@jade-sa.co.za Website: www.jade-sa.co.za

JEWELLERY CONNECTION Tel no: 011 728 6800 E-mail: vmagnes@netactive.co.za; info@thejeweller.co.za Website: www.thejeweller.co.za JEWELLERY CONSULTANCY Tel no: 083 581 1513 E-mail: md.jewelleryconsultancy@gmail.com Website: www.jewelleryconsultancy.co.za JEWELLERY DESIGN CONCEPTS Tel no: 083 709 7722 E-mail: sandm@polka.co.za JOHANNA VAN ZYL Tel no: 082 778 5846 E-mail: jo@johannavanzyl.co.za Website: www.johannavanzyl.co.za JOHN STEDMAN T/A ELEMENTAL DESIGN Tel no: 031 572 2902 E-mail: john@elementaldesign.co.za Website: www.elementaldesign.co.za JOHREN MANUFACTURING CC T/A THE JEWELLERY SHOP Tel no: 046 624 3748 E-mail: johren@telkomsa.net JOY MASSYN JEWELLERY MANUFACTURE & DESIGN Tel no: 012 662 2861 E-mail: joy@joymassyn.co.za Website: http://www.joymassyn.com/ JPPE LAPIDARY Tel no: 021 424 7764 E-mail: kylegilson@mweb.co.za JYARAS JEWELLERS (PTY) LTD Tel no: 067 397 6373 E-mail: admin@jyarasjewellers.co.za Website: https://jyarasjewellers.co.za/contact/

LALI SILVER JEWELLERY Tel no: 011 646 8358 E-mail: jc_tilman@yahoo.com Website: www.lalisilver.co.za LAMBO DIAMONDS Tel no: 081 743 9255 E-mail: christian@lambodiamonds.com Website: www.lambodiamonds.com L’AUTRICHE FINE JEWELLERY Tel no: 011 883 4021 E-mail: ernst@lebijoux.co.za Website: www.lautrichefj.co.za LEGA DORO CC Tel no: 011 450 3233 E-mail: legadoro@global.co.za; diamondafric@telkomsa.net Website: www.legadoro.co.za LEOPOLDINE DESIGNS Tel no: 076 586 3820 E-mail: info@leopoldinedesigns.co.za LEUVEN METALS (PTY) LTD Tel no: 021 426 4140 E-mail: kvessen@oroafrica.com; andrev@oroafrica.com Website: www.leuvenmetals.co.za LILLY FRIEDLAENDER CC Tel no: 021 887 1655 E-mail: lilly.f@wol.co.za LORIEN MANUFACTURING JEWELLERS Tel no: 011 967 1700 E-mail: heather@allanybrink.co.za LOVI JEWELLERY DESIGN Tel no: 011 882 3272 E-mail: lovijewellery@gmail.com

K2 DESIGN STUDIO Tel no: 031 940 1274 E-mail: khanyisile@k2designstudio.co.za Website: www.k2designstudio.co.za

MADE OF METTLE Tel no: 079 386 1079 E-mail: tracey@madeofmettle.co.za Website: www.madeofmettle.co.za

KARLIEN DESIGNS CC Tel no: 083 659 2607 E-mail: karlien@karliendesigns.co.za Website: www.karliendesigns.co.za

MADELIEF DESIGNER JEWELLERY Tel no: 083 453 7018 E-mail: madeliefjewellery@gmail.com

KARLSEN JEWELLERY CO Tel no: 033 386 7872 E-mail: karlsen@jewelleryco.co.za

MADELINE’S TEMPTATIONS Tel no: 083 305 2798 E-mail: info@madelinestemptations.co.za Website: https://www.madelinestemptations.co.za/

PROUDLY SPONSORED BY THE JEWELLERY COUNCIL OF SOUTH AFRICA

MARK WHITEHORN GOLDSMITH Tel no: 083 271 6065 E-mail: info@markwhitehorn.co.za Website: https://markwhitehorn.co.za/ MASELESELE JEWELLERS Tel no: 012 734 0245 E-mail: imfundiso@mweb.co.za; imfundisojewellers@mweb.co.za Website: www.imfundiso.com MD INDIVIDUALLY DESIGNED HANDCRAFTED JEWELLERY T/A MICHAEL’S DESIGNS Tel no: 011 465 6446 E-mail: michael@michaelsdesigns.co.za Website: www.michaeldesigns.co.za MEDITERRANEAN JEWELLERS Tel no: 082 689 0630 E-mail: panayiotis@mmjewellers.co.za Website: http://www.mmjewellers.co.za/ MERAKI JEWELLERY DESIGN Tel no: 082 574 6043 E-mail: megan@merakijewellerydesign.com Website: www.merakijewellerydesign.com METAL CONCENTRATORS SA (PTY) LTD – CAPE TOWN Tel no: 021 510 0770 E-mail: cpt@metcon.co.za Website: www.metcon.co.za METAL CONCENTRATORS SA (PTY) LTD – CENTURION Tel no: 012 000 4440 E-mail: info@metcon.co.za Website: www.metcon.co.za METAL CONCENTRATORS SA (PTY) LTD – DURBAN E-mail: info@metcon.co.za Website: www.metcon.co.za METAL IMAGE Tel no: 021 447 6600 E-mail: mi_greg@iafrica.com; mi_accounts@iafrica.com Website: www.metalimage.co.za MG IVORY Tel no: 011 788 1018 E-mail: mgivory@netactive.co.za

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MICHAEL J SOLOMON MANUFACTURING JEWELLERS (MJS) Tel no: 011 792 5292 E-mail: ms@absamail.co.za

PEARL AND DIAMONDS STUDIO Tel no: 011 678 0595/6 E-mail: pearldiamond@mweb.co.za Website: https://www.pearlanddiamond.co.za/

RAND REFINERY LIMITED Tel no: 011 418 9000 E-mail: nicolab@gold.co.za Website: www.randrefinery.com

MICHL CONTEMPORARY FINE JEWELLERY Tel no: 021 913 3944 E-mail: michelleliaosa@gmail.com Website: www.michljewellery.com

PHATSIMA JEWELLERY DESIGNS Tel no: 072 739 6800 E-mail: phatsimantando@gmail.com; orders@phatsimajd.com Website: www.phatsimajd.com

RARE EARTH CREATIONS Tel no: 011 326 1727 E-mail: noloyiso@rarearth.co.za Website: https://www.rareearth.co.za/

MIRKO JEWELLERY Tel no: 021 886 8296 E-mail: mirinda@mirkojewels.co.za Website: http://mirkojewels.co.za/ MIZANE JEWELLERY Tel no: 011 485 3784 E-mail: mizane@ananzi.co.za Website: www.mizanejewellery.co.za MUGA MUGA HANDMADES Tel no: 072 299 7148 E-mail: info@mugamuga.co.za Website: www.mugamuga.co.za NEWMAN JEWELLERY DESIGN Tel no: 012 329 9600 E-mail: nina@newmandesign.co.za; dave@newmandesign.co.za NIGHT SHINE CANDY Tel no: 082 455 8973 E-mail: aleks@nightshinecandy.com Website: www.nightshinecandy.com NILU ENGRAVING & JEWELLERY (PTY) LTD Tel no: 083 384 7792 E-mail: laser@nilu.co.za Website: www.nilu.co.za/ NOMAD JEWELLERY & ACCESSORIES Tel no: 082 770 9788 E-mail: idieh@mweb.co.za; info@nomadjewelleryandaccessories.com Website: https://nomadjewelleryandaccessories.com/ NOVUS DESIGN STUDIO Tel no: 012 332 5850 E-mail: info@novusdesign.co.za Website: http://www.novusdesign.co.za/ NQ JEWELLERY DESIGN SERVICES Tel no: 073 700 6225 E-mail: nq2jewel@gmail.com Website: www.nqjewellery.co.za NV DESIGN COMPANY T/A BY NANETTE Tel no: 021 883 3856 E-mail: nanette@bynanette.com Website: www.bynanette.com ORO AFRICA (PTY) LTD – CAPE TOWN Tel no: 021 480 9860 E-mail: sharin@oroafrica.com Website: www.oroafrica.com ORO AFRICA (PTY) LTD – JOHANNESBURG Tel no: 011 645 9260 E-mail: sharin@oroafrica.com Website: www.oroafrica.com OSMOND’S Tel no: 021 559 8277 E-mail: osmond@telkomsa.net PAUL GALLIAS Tel no: 073 194 2415 E-mail: pgallias@hotmail.com

PHILIP ZETLER JEWELLERS Tel no: 021 423 2771 E-mail: pzetler@mweb.co.za Website: www.philipzetlerjewellers.co.za PHOENIX MANUFACTURING JEWELLERS Tel no: 012 549 4966 E-mail: jack@phoenixjewellers.co.za Website: www.phoenixjewellers.co.za PICCOLO FINE DESIGNER JEWELLERY Tel no: 083 396 6178 E-mail: suvette@piccolo-jewellery.co.za Website: http://piccolo-jewellery.co.za/ PIERO G MANUFACTURING T/A PICO JEWELLERS Tel no: 011 483 3442 E-mail: pico1@global.co.za Website: www.picojewellery.com PIYUVE JEWELLERS CC Tel no: 031 301 3963 E-mail: aroon@piyuvejewelers.co.za; shashi@piyuvejewelers.co.za Website: www.piyuvejewelers.co.za PNEUMA JEWELLERS CC Tel no: 011 702 1462 E-mail: admin@pneumajewellers.com Website: www.pneumajewellers.co.za POLART JEWELLERY STUDIO Tel no: 021 422 3848 E-mail: info@polart.co.za; polart@telkomsa.net Website: http://www.polart.co.za/home.html POPULAR DIAMOND JEWELLERY MANUFACTURING CC Tel no: 011 484 7044 E-mail: pop@tiscali.co.za PRECISION SETTERS Tel no: 011 484 7803/4 E-mail: julian@precisionsetters.co.za PRETTY FOUND THINGS Tel no: 083 651 9042 E-mail: prettyfoundthings@gmail.com Website: www.prettyfoundthings.co.za

RASIFIWA (PTY) LTD Tel no: 021 422 1350 E-mail: rssa@rasifiwa.com; jacqui@rasifiwa.com Website: www.rasifiwa.com REC SET & ENGRAVE (PTY) LTD Tel no: 011 326 1727 E-mail: neil@rarearth.co.za; noloyiso@rarearth.co.za RICHLINE SA (PTY) LTD Tel no: 011 418 1600 E-mail: johan@richlinesa.co.za; marco@richlinesa.co.za Website: www.richlinegroup.co.za RITCO MANUFACTURING JEWELLERS Tel no: 041 374 2101 E-mail: sales@ritco.co.za Website: www.ritco.co.za ROHAN CHERRY DESIGNS Tel no: 082 974 4566 E-mail: info@rcdesigns.co.za Website: www.rcdesign.co.za ROK ORIGINALS Tel no: 072 203 3288 E-mail: info@rokoriginals.com Website: https://www.rokoriginals.com/ ROMANELLI DESIGNS (PTY) LTD Tel no: 011 794 1666 E-mail: bling@romanellidesigns.co.za Website: https://romanellidesigns.co.za/ RONALD’S JEWELLERY DESIGN Tel no: 031 701 5154 E-mail: ronaldcbr262@gmail.com ROUX DU PREEZ DESIGNS Tel no: 084 207 3876 E-mail: sales@preezdesigns.co.za Website: www.preezdesigs.co.za RUTH PROWSE SCHOOL OF ART Tel no: 021 447 2492 E-mail: admin@ruthprowse.co.za Website: www.ruthprowse.co.za SATHKAAR JEWELLERS C.C Tel no: 031 306 4921 E-mail: sathkaar@gmail.com

PRINS & PRINS DIAMONDS Tel no: 021 422 1090 E-mail: petre@prinsandprins.com; riana@prinsandprins.com Website: www.prinsandprins.com

SCARAB JEWELLERY STUDIO CC Tel no: 021 683 4646 E-mail: janine@scarabjewellery.co.za; tanya@scarabjewellery.co.za Website: www.scarabjewellery.co.za

QUICKSET JEWELLERS Tel no: 031 468 9236 E-mail: qsjewel@telkomsa.net; osjewel@telkomsa.net Website: www.quicksetjewellers.co.za

SEDA LIMPOPO JEWELLERY INCUBATOR Tel no: 015 293 0214 E-mail: tessa@slji.org.za Website: www.slji.org.za

RALPH WALTON Tel no: 028 316 3851 E-mail: ralph@rwd.co.za Website: https://www.rwd.co.za/

SERAGLIO JEWELLERS Tel no: 011 783 8301 E-mail: rolling.albert@yahoo.com Website: www.seragliojewellers.com

PROUDLY SPONSORED BY THE JEWELLERY COUNCIL OF SOUTH AFRICA

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SHADOW JEWELLERS Tel no: 082 689 8297 E-mail: shadrackmogoane@yahoo.com

SUGARBUSH CREATIONS Tel no: 015 293 2358 E-mail: sugarbushcreations@gmail.com

SHANI D JEWELLERY DESIGN (PTY) LTD Tel no: 082 308 2111 E-mail: diamondshani@gmail.com Website: http://www.shanidjewellery.co.za/

SUSAN ROOS JUWELE Tel no: 028 754 2949 E-mail: info@roosjuwele.co.za Website: www.roosjuwele.co.za

SIBAHLE JEWELLERY (PTY) LTD Tel no: 011 049 3933 E-mail: nthabiseng@sibahlejewellery.co.za Website: www.sibahlejewellery.co.za

TCHALIEU JEWELLERY Tel no: 011 453 0492 E-mail: siphokazi.tchalieu@gmail.com

SILK ROUTE GOLD (PTY) LTD Tel no: 011 450 3192 E-mail: info@silkroutegold.com Website: www.silkroutegold.com SILPLAT (PTY) LTD Tel no: 021 461 5344 E-mail: info@silplat.co.za Website: www.silplat.co.za SILVER MYST – JULIANA RED Tel no: 021 762 9794 E-mail: moyonela@gmail.com SIMON EFUNE MANUFACTURING JEWELLERS Tel no: 011 334 4529 E-mail: simon.efune@mweb.co.za SINCE NOW JEWELS Tel no: 072 336 9518 E-mail: sincenowcz@gmail.com SIRKEL JEWELLERY Tel no: 011 726 2365 E-mail: sirkeldesign@gmail.com Website: www.sirkeljewellery.co.za SL HERMAN MANUFACTURING JEWELLERS Tel no: 012 460 6771 E-mail: slhj@telkomsa.net Website: http://www.hermanmanufacturing jewellers.co.za/

THATO RADEBE JEWELLERY E-mail: thato@thatoradebejewellery.co.za Website: https://thatoradebejewellery.co.za/ THE BERA DIAMOND ACADEMY Tel no: 011 854 4556 E-mail: mmbera@gmail.com; muhammad.bera@absa.co.za Website: http://www.benefittohumanity.com/ THE JEWELLERY HUB Tel no: 083 326 5746 E-mail: ian@worldofdiamonds.co.za; yolandi@worldofdiamonds.co.za Website: www.worldofdiamonds.co.za THE MAKERY Tel no: 082 600 7142 E-mail: info@themakerycollection.com Website: www.themakerycollection.com

VICTORIA ORPEN JEWELLERS Tel no: 011 615 4758 E-mail: victoriaorpensa@gmail.com; roxanne.campbell07@gmail.com VIJAY SHAH CONCEPTS Tel no: 031 564 2948 E-mail: vijayshah@telkomsa.net; nihalshah23@gmail.com Website: www.vijayshahjewellers.co.za VK JEWELLERY Tel no: 082 789 4498 E-mail: vivek@vkjewellery.co.za Website: www.vkjewellery.co.za

TINSEL GALLERY Tel no: 011 782 4051 E-mail: geraldine@tinsel.co.za Website: https://tinselgallery.com/

WAINWRIGHT JEWELLERS Tel no: 021 554 1169 E-mail: info@wainwrightjewel.co.za Website: www.wainwrightjewel.co.za

TIP TOP JEWELLERS Tel no: 044 873 3048 E-mail: tiptop@lantic.net

WHITE DIAMOND JEWELLERS Tel no: 035 789 5550 E-mail: whitediamondjewellers@telkomsa.net Website: www.telkomsa.net

STARBRIGHT JEWELLERY Tel no: 083 775 9995 E-mail: megan@starbrightgirl.com Website: https://www.starbrightgirl.com/

TRISLO (PTY) LTD Tel no: 012 259 0100 E-mail: info@trislo.co.za Website: www.trislo.co.za

STUDIO 1980 (PTY) LTD Tel no: 083 379 0171 E-mail: info@studio1980za.com Website: https://studio1980za.com/

TSHWANE UNIVERSITY OF TECHNOLOGY Tel no: 012 382 6007 E-mail: newmand@tut.ac.za Website: www.tut.ac.za

STUDIO LOUBSER Tel no: 011 782 4051 E-mail: liz@lizloubser.com; info@studioloubser.com Website: www.studioloubser.com

VAWDA GOLD GEM JEWELLERS Tel no: 031 208 9142/3 E-mail: info@vawdagoldgem.co.za Website: www.vawdagoldgem.co.za

VUKANI UBUNTU COMMUNITY DEVELOPMENT PROJECTS Tel no: 012 342 1385/8099 E-mail: demos@vukani.org; info@vukani.org Website: www.vukani.org

TRIMALCHIO Tel no: 012 346 6874 E-mail: casanra@mweb.co.za

STUDIO C MANUFACTURING JEWELLERS Tel no: 011 642 7826 E-mail: chris@studioc.co.za; peggy@studioc.co.za Website: www.studioc.co.za

VALLABHJEE’S JEWELLERY SHOP Tel no: 032 944 1657 E-mail: hemval1@yahoo.co.uk

THE PLATINUM INCUBATOR Tel no: 014 597 0736 E-mail: sibongile@tpi.org.za Website: www.tpi.org.za

SMITH JEWELLERY Tel no: 071 313 8649 E-mail: info@smith-jewellery.com Website: www.smith-jewellery.com

STUDIO 39 JEWELLERY DESIGN Tel no: 031 764 3000 E-mail: studio39@telkomsa.net Website: www.studio39.co.za

UNIVERSITY OF STELLENBOSCH Tel no: 021 808 3047 E-mail: ct@sun.ac.za; Joani@sun.ac.za Website: http://www.sun.ac.za/english/faculty/arts/ visual-arts/

TURNER MANUFACTURING JEWELLERS Tel no: 021 424 2528 E-mail: sam@turnerjewellers.com Website: http://www.turnerjewellers.com/ UNCUT JEWELLERS Tel no: 083 225 8221 E-mail: mark@uncutjewellers.co.za Website: www.uncutjewellers.co.za UNIVERSITY OF JOHANNESBURG Tel no: 011 559 1129/1125 E-mail: fnazier@uj.ac.za Website: www.uj.ac.za

PROUDLY SPONSORED BY THE JEWELLERY COUNCIL OF SOUTH AFRICA

WOOSH DESIGNS JEWELLERY STUDIO Tel no: 011 318 1340 E-mail: wooshen@wooshjewellery.co.za Website: www.wooshjewellery.co.za YOL NOMADIC JEWELLERY Tel no: 074 136 3633 E-mail: yol_lu@yahoo.fr ZUREL BROTHERS SA (PTY) LTD Tel no: 015 293 2306/58 E-mail: zurelpolokwane@telkomsa.net; zurelqms@gmail.com Website: www.zurel.co.za

Disclaimer: taken from African Odyssey 2019/20 All JMASA member details were correct at the time of going to print. While every effort has been made to ensure the accuracy of contents, neither the JMASA nor the publishers can be held responsible for any omissions or errors, or any misfortune, injury, consequences or damages which may arise therefrom.

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