SA Jewellery News (SAJN) • May 2020 by Isikhova Media

WE’RE IN THIS TOGETHER

MAY 2020

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Introducing GIA Diamond Origin Service GIA’s trusted reports are now available with geographic origin*.

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*GIA Rough Analysis required. GIA® and Gemological Institute of America® are registered trademarks of Gemological Institute of America, Inc.

ADT190119 SAJN DOR Ad_2020_Update_v1.indd 1

• JCSA: supporting our members during Covid-19

4/20/20 4:37 PM

• De Beers converting facilities to tackle virus • Another local innovation stands out on South African Mint’s newest collectable coin R36,00 (incl VAT)

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SAJN |CONTENTS

contents Editor: Adri Viviers Tel: +27 (0)11 883-4627 Cell: 084-261-1805 E-mail: adri@isikhova.co.za Publisher: Imraan Mahomed E-mail: imraanm@isikhova.co.za Watch Editor: Alice Weil Tel: +27 (0)11 880-1680 Cell: 083-266-9182 E-mail: aweil@mweb.co.za Advertising Sales: Ian Starnes Cell: 082-052-8428 E-mail: ian@isikhova.co.za Advertising Sales Representative (India): Bhupal Potdar Cell: 91-982-115-1035 Email: bhupalpotdar@gmail.com Advertising Sales Representative (Hong Kong): Maud Errera E-mail: maud@lni.com.hk Designer: Joanne Brook E-mail: joanne@isihkova.co.za Copy Editor: Anne Phillips Subscriptions & Accounts: Thuli Majola Tel: +27 (0)11 883-4627 Fax: +27 (0)11 783-2677 E-mail: thuli@isikhova.co.za Distribution: Ruth Dlamini and Direct Marketing Solution

SA Jewellery News is published by: Isikhova Media (Pty) Ltd, Physical: 10th Floor, Metal Box, 25 Owl Street, Milpark, Johannesburg, South Africa. Website: www.isikhova.co.za The views expressed in this publication are not necessarily those of the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, its members, the publisher or its agents. While every effort has been made to ensure the accuracy of its contents, neither the owners, the Jewellery Council of South Africa, the Diamond Dealers’ Club of South Africa, the editor nor the publisher can be held responsible for any omissions or errors; or for any misfortune, injury or damages which may arise therefrom. The same applies to all advertising. SA Jewellery News© 2020. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage retrieval system, without prior written permission from the publishers. ISSN 1817-5333.

12. NEWS • CIBJO makes all Blue Books available free of charge • COVID-19 forces cancellation of Jewellex Africa 2020 and postponement of JCSA roadshows • Baselworld mulls its future as more brands quit

14. INDUSTRY Since the implementation of the COVID-19 lockdown at the end of March, the Jewellery Council of SA (JCSA) has made supporting its members through these unprecedented times a priority

17. TRADE SHOWS The Coronavirus pandemic is encouraging jewellery trade shows to reschedule or consider virtual and other digital alternatives – and JCK Las Vegas & Luxury is no exception

19. COVID-19 De Beers converting facilities to tackle virus

20. THE PERFORMANCE CATALYST Nigel Smith, a results catalyst, aims to help people and businesses achieve goals by equipping them to innovate, relate, sell, coach and lead

23. MONTHLY EDUCATIONAL INSERT Written by Dr Petré Prins, Gems and Jewellery: The South African Handbook is an introduction to gemstones, jewellery and store management

33. BUSINESS MANAGEMENT How three US jewellers are coping during COVID-19

36. STAND IN SOLIDARITY

CONTENTS|SAJN

Official Journal of the Jewellery Council of South Africa and the Diamond Dealers’ Club of South Africa. www.jewellery.org.za www.ddcsa.co.za

WE’RE IN THIS TOGETHER

MAY 2020

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Introducing GIA Diamond Origin Service GIA’s trusted reports are now available with geographic origin*.

Learn more at GIA.edu/diamond-origin

44. COINS Another innovation on the SA Mint’s newest collectable coin

*GIA Rough Analysis required. GIA® and Gemological Institute of America® are registered trademarks of Gemological Institute of America, Inc.

ADT190119 SAJN DOR Ad_2020_Update_v1.indd 1

4/20/20 4:37 PM

• JCSA: supporting our members during Covid-19 • De Beers converting facilities to tackle virus • Another local innovation stands out on South African Mint’s newest collectable coin

R36,00 (incl VAT)

49. BRAND MANAGEMENT • Chopard’s latest interpretation of Happy Sport • The Legend of Defy's Zenith

53. LITTLE GEMS The town of Idar-Oberstein in Germany’s Rhineland is known as the gem centre of Europe and has a 500-year history of working with gemstones

55. BORN IN AFRICA 2019/2020

On the cover Established in 1931, the Gemological Institute of America (GIA) protects the public through gemmological research, education, impartial gem identification and grading services, and instrument development. The world’s foremost authority in gemmology and creator of the 4Cs, GIA sets the global standard for determining the quality of diamonds and performs research-based identification of coloured gems and pearls. As an independent non-profit organisation, all of GIA’s activities are governed by its mission to serve the public. For more information, visit: GIA.edu

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MOTHER’S DAY COMPETITION and stand a chance to win an elegant sterling silver chain necklace from Something Special and beautiful handcrafted pearl earrings from Impilo Collection for your mom.

enter now Like our SA Jewllery News (SAJN) Facebook page, share the competition on your Facebook proﬁle and tell us – in 25 words or less - why your mom is your most precious gem.

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Closing date for entries is Friday 08 May. The winner will be announced on our page on Mother’s Day (10 May).

ED'S NOTE|SAJN

Editor's

through thick and thin. She’s my best friend, my inspiration and my rock. My parents live just outside town and pre-COVID-19, my weekends were filled with quality mom-daughter-andgrandkids activities. It’s never easy being apart from our loved ones. It’s even harder if we don’t know when we’ll see them again. With Mother’s Day around the corner, the reality of self-isolation will hit home painfully if the lockdown is extended. It’s often said that technology drives us apart, but since the COVID-19 pandemic started, technology is what’s keeping us all connected. And while talking to my mom on the phone every day isn’t the same as popping over for tea, it still makes me and the kids happy to hear her voice or to see her on a video call. If the present lockdown has taught me anything, it’s to value those I love even more intensely. The minute this crisis is over, I’ll give her a huge bear-hug and treasure my time with her more than I ever have before. Tell us more about your mom and stand

AS I’M TYPING THIS, IT’S DAY 27 OF THE national lockdown. President Cyril Ramaphosa hasn’t yet announced what the way forward will be. We live in a quiet street in Louis Trichardt in Limpopo Province. The only noise we hear from outside our walls is the barking of dogs in the distance. However, every third or fourth day, the bell at our gate rings and when we open it, we find parcels of freshly baked cookies or cupcakes, or a cake, or a banana loaf, or rusks. Who keeps leaving this for us in our driveway? My mom, of course. Being apart from her during this lockdown is inexpressibly hard and I miss her far more than I miss restaurants, shops and socialising. Over the past 36 years, she’s been at my side

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a chance of winning amazing prizes with SA Jewellery News’ Mother’s Day Competition. All you have to do is like our Facebook page, share the competition on your profile and tell us – in no more than 25 words – why your mom is your most precious gem. Closing date for entries is Friday, 8 May. The winner will be announced on our Facebook page on Mother’s Day (10 May). Happy reading and stay safe!

Adri Viviers

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SAJN |NEWS

ERNIE BLOM STEPS DOWN AS WFDB PRESIDENT The World Federation of Diamond Bourses (WFDB) has named Yoram Dvash as Acting President following Ernie Blom’s decision to stand down temporarily. The WFDB’s executive committee elected the Israel Diamond Exchange President in a Zoom meeting, it said in a statement. He had already been named President Designate at a previous WFDB congress. “The diamond industry, like all other industries, is

going through a very difficult time due to the Coronavirus pandemic that's struck so much devastation in human [and] business terms across the world,” Dvash said in the statement. “In this situation, it's imperative that the diamond industry across the world be united in the goal of restoring it to its glory days, once the pandemic has receded and some semblance of normalcy returns to the globe.” – Rapaport

CIBJO MAKES ALL BLUE BOOKS AVAILABLE FREE OF CHARGE With the international jewellery and gemstone industry grappling with the challenge of a worldwide economic shutdown, instituted by governments in response to the COVID-19 pandemic, CIBJO has announced that it will no longer be charging for downloads of its Blue Book series of industry standards and nomenclature. The CIBJO Blue Books are definitive sets of grading standards and nomenclature for diamonds, coloured gemstones, pearls, coral, precious metals and gemmological laboratories, as well as responsible sourcing practices. With an almost complete absence of jewellery industry standards endorsed by the International Standards Organisation (ISO), the books have been recognised as the most widely accepted set of rules and terminology by courts in the European Union and various governments and regulatory bodies around the world.

“Given the scale of the current crisis, this is clearly a modest gesture, but one we’re keen to make,” says Gaetano Cavalieri, CIBJO President. “Like so many other economic sectors, the jewellery business is largely at a standstill. But that’s temporary and when the markets begin moving again, we believe their progress will be supported by all members of our industry working in unison, with a common set of rules and practices. That’s what the Blue Books promote.” The Blue Books are compiled and consistently updated – throughout the year – by the various CIBJO Commissions. Their standards represent a consensus derived from the broad expertise on the subject within the commissions, as well as from individuals outside the commissions who have expressed an interest in participating in the development of the guidelines. The application of the Blue Books' standards is voluntary. However, it is recommended that

they should apply to all persons, partnerships and corporations at all stages of the jewellery chain of distribution, from the initial sourcing of all industry products up to and including the creation of jewellery. All seven Blue Books can be downloaded at no cost from a dedicated page on the CIBJO website. Visit: www.cibjo.org/introduction-tothe-blue-books-2/.

SA JEWELLERY NEWS – MAY 2020

NEWS|SAJN

BASELWORLD MULLS ITS FUTURE AS MORE BRANDS QUIT Five major watch brands have pulled out of the 2021 Baselworld show, prompting organiser the MCH Group to consider the event’s future. Rolex, Patek Philippe, Chanel, Chopard and Tudor will launch a new fair in Geneva in early April 2021, alongside the Watches & Wonders show (formerly SIHH), they say.

The five companies cite Baselworld’s postponement of its 2020 edition to January 2021, which they describe as a “unilateral” decision made without consultation, and claim the exhibition’s management failed to meet their “needs and expectations”. Amid the falling-out, MCH says it will be making a decision on the continuation of Baselworld and future investments in the next few weeks. The exits could be even more explosive than that of the Swatch Group in 2019, which led to the appointment of new management to help salvage relationships with exhibitors. Tensions have remained, however, despite the change of leadership. In recent weeks, exhibitors complained that the new dates for the 2021 Baselworld show clashed with events in Miami, Vicenza and Tucson, and that MCH was refusing to provide full refunds to those unable to attend. “We’ve taken part in Baselworld since 1939,” said Jean-Frédéric Dufour, CEO of Rolex, which initiated discussions about the breakaway event. “Unfortunately, given the way the event has evolved and the recent decisions made by the MCH Group, and in spite

of the great attachment we had to this watch show, we’ve decided to withdraw.” Baselworld claimed the exiting brands had supported postponing the show to January and said none of them had mentioned establishing a rival Geneva fair during talks at the exhibitors’ committee. “The MCH Group must therefore conclude that the relevant plans have been in preparation for some time and that the discussions concerning the financial arrangements for the cancellation of Baselworld 2020 are now being put forward as an argument,” MCH said in response. The new show, which does not have a name yet, will take place at Geneva’s Palexpo convention centre and will be associated with Watches & Wonders. It may include other brands and will target retailers, the press and VIP customers, according to the Fondation de la Haute Horlogerie, which organises Watches & Wonders. Due to the Coronavirus pandemic, Baselworld pushed back the 2020 show, originally scheduled for 30 April-5 May. It is now due to run from 28 January-2 February 2021. – Rapaport

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SAJN |INDUSTRY

Since the implementation of the COVID-19 lockdown at the end of March, the Jewellery Council of SA (JCSA) has made supporting its members through these unprecedented times a priority.

JCSA:

supporting our members during COVID-19

SA JEWELLERY NEWS â&#x20AC;&#x201C; MAY 2020

INDUSTRY|SAJN THE JCSA, UNDER THE LEADERSHIP OF ITS CEO, Lorna Lloyd and Chairperson Chris van Rensburg, is continuing to support its members during the Coronavirus pandemic. This assistance and guidance have included negotiating with landlords as a “block tenant” – a collective – by providing a letter of support which members can present to their landlords requesting rental relief. “We’ve urged members to engage directly with their landlords in an effort to negotiate a workable solution that applies not only to the actual lockdown period, but also to the foreseeable future, until business operations reach the stage where we’re back to ‘business as usual’,” says Lloyd. Businesses are further invited to participate in a webinar regarding the Retail Tenants’ Assistance relief package put together by the Property Industry Group. With regard to some of the challenges which the industry would be facing on compliance with the Mining Charter, the council spoke to the CEO of the SA Diamond & Precious Metals Regulator requesting, inter alia, the regulator’s stance on extending deadlines for renewals and applications of permits/ licences. In addition, jewellers would be unable to apply for police clearance and tax clearance certificates and this would affect applications. “We expressed our deep concern about how jewellers would be able to comply with all the requirements of the charter, ie ownership, human resource development and employment equity,” says Lloyd.

The JCSA took the liberty of requesting advice from the insurance industry on how it could assist to provide some relief during Covid-19. “Members were, firstly – and most importantly – advised to contact their brokers to find out how they can renegotiate their insurance contracts. Insurance companies are able to amend contracts to ensure that jewellers only pay premiums for cover that’s needed due to the changing environment and the fact that your trading conditions have changed. “Cover required previously can be deleted or put on hold, thereby saving on monthly premium payments, depending on a case-by-case basis. In most instances. jewellers won’t be charged more when cover is reinstated post the lockdown.” The JCSA furnished members with a list of the incentives available for jewellers and other businesses to apply for relief funding during Covid-19. Most recently, the JCSA consulted its attorneys to seek guidance on behalf of its members who require assistance on maintaining the existing payroll on the same level it was during

better times. “In the unlikely event that members need to consider putting staff contracts on hold, reducing or halting salaries, retrenchments, short-time, etc, the council obtained guidance which we’ll be sharing with members,” says Lloyd. “In this current environment, we’re all constantly reassessing what we do and how we should do it.” One of the most important choices resulting from Covid-19 is to action and implement social media programmes. “Companies and people are turning more and more to online solutions and social media to build their businesses and build relationships with new and existing customers. The council’s working closely with brand specialists such as Isikhova Media to come up with solutions which we’ll share with members soon,” says Lloyd. “The JCSA is fully committed to supporting our members’ businesses, sharing what insights we continually learn in this ever-changing business landscape and remaining focused on you. “In order to recover, our industry’s hopeful that the policies put forward by government will mitigate the economic damage and help rebuild confidence in the economy. We look forward to working closely with government in tackling this crisis. “This time may be a great opportunity to engage more with our consumers to determine how their change in behaviour will evolve and how we can adapt to meet their needs. “We invite you to send through your suggestions on how the JCSA can assist our industry to adapt to our ‘new normal’ and grow again into a thriving industry.”

In order to recover, our industry is hopeful that the policies put forward by government will mitigate the economic damage and help rebuild confidence in the economy. We look forward to working closely with government in tackling this crisis. SA JEWELLERY NEWS – MAY 2020

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INTERNATIONAL FAIR|SAJN

JCK Las Vegas and Luxury announce new schedule for 2020-2021 events

JCK LAS VEGAS & LUXURY, part of Reed Exhibitions’ Reed Jewelry Group, has announced plans for its 2020/21 show schedule as a follow-up to the previously announced postponement of its June 2020 events. After careful consideration of the concerns of the jewellery community, JCK decided that the next edition of JCK & Luxury will now take place in June 2021 at the Venetian Resort & Sands Expo in Las Vegas. For 2020, JCK will shift to facilitating business connections through a virtual event and by enabling JCK customers to participate in JCK’s sister show, JIS October, in Miami from 13-16 October. “This decision was made in response to the unprecedented challenges faced by JCK’s jewellery community. We know it impacts the entire industry and it wasn’t made lightly. Far more than just a show floor, the event is a platform that brings our entire industry together and reflects its exceptional strength, creativity and diversity,” says Sarin Bachmann, Group Vice-President: JCK & Luxury. “We’re passionate about serving the greater good of this industry and for 2020, that means providing options for our audience. These are unprecedented times, but one thing we can guarantee: JCK & Luxury is in this with you and is here to support you. We’ll continue listening to our customers and facilitating the personal and business connections on which our industry is built so

The Coronavirus pandemic is encouraging jewellery trade shows to reschedule or consider virtual and other digital alternatives – and JCK Las Vegas & Luxury is no exception. that we can all evolve and emerge stronger and better connected than ever.” For in-person connections, all exhibitors at JCK will have the opportunity to have a presence on the show floor at JIS October, as well as under the Reed Jewelry Group umbrella and the second-largest jewellery show in the USA. JIS and JCK will combine forces to ensure the entire industry is invited to participate. JCK is devoting resources to develop additional channels beyond the show floor in order to unite the jewellery industry and support attendees, exhibitors, associations and partners. Reed Jewelry Group will host JCK Virtual 2020, a celebration of the industry with opportunities to network, merchandise, learn and unite virtually. In the meantime, JCK is creating other virtual tools to assist jewellery professionals. One such effort is a recently-launched comprehensive calendar of the jewellery industry’s upcoming virtual

education and webinars which address challenges related to COVID-19. “While we can’t predict the future, we can be prepared for the time when we can come together in support of our fabulous industry,” says Yancy Weinrich, COO of Reed Exhibitions. “You’ll see more resources from the JCK and Luxury teams that leverage our partners and the global reach of Reed Exhibitions worldwide to offer innovative solutions and a respite from the challenges presented by a global pause in business. Through the ability for JCK’s exhibitors to have a presence at JIS Miami, we’ll ensure our community has multiple opportunities to come together. In 2021, Reed Exhibitions looks forward to welcoming the jewellery and watch industries back to the Venetian Resort & Sands Expo, which has been an exceptionally strategic and flexible partner in finding the right solutions for the industry during this challenging time.”

For in-person connections, all exhibitors at JCK will have the opportunity to have a presence on the show floor at JIS October, as well as under the Reed Jewelry Group umbrella and the secondlargest jewellery show in the USA. JIS and JCK will combine forces to ensure the entire industry is invited to participate. SA JEWELLERY NEWS – MAY 2020

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COVID-19|SAJN

De Beers converting facilities to tackle virus De Beers is using its mining sites in Botswana and its technology production centre in the UK to help the fight against COVID-19. DEBSWANA, THE COMPANY’S JOINT VENTURE with Botswana, is making facilities available for the government to use as treatment or isolation centres, says parent company Anglo American. It is offering two of its ambulances and compiling databases of retired medical staff from Debswana-run hospitals that serve the Jwaneng and Orapa mining communities. The company is also working with health authorities to identify and support vulnerable households, giving the government money to buy supplies, and is donating essential items such as sanitiser. In total, De Beers will contribute US$2,5 million across Botswana and Namibia to aid the COVID-19 response. The outbreak threatens De Beers’ production in Botswana, as the country entered a lockdown following the discovery of three Coronavirus cases. Last year, the Jwaneng and Orapa deposits contributed 23,3 million carats of the company’s global output of 30,8 million carats. The miner has not provided an update on whether it will scale back operations in the country. Meanwhile, De Beers is making headbands in the UK for face shields worn by healthcare staff by converting the 3D printers that usually develop parts for synthetic diamond detection machines. The four printers at the site in Maidenhead, 48 km west of London, will work 24 hours a day to produce 25-30 of the headband components per day.

SA JEWELLERY NEWS – MAY 2020

At the Gahcho Kué mine in Canada’s Northwest Territories, De Beers is ensuring that employees from vulnerable communities can isolate themselves to avoid spreading infection and has funded food packages for local residents. It has also changed the shift patterns for mine workers to minimise travel. “Society is facing the greatest threat to global health in a century,” says Anglo American CEO Mark Cutifani. “Safety is at the heart of all we do at Anglo American and we’re doing our utmost to safeguard our people and their families from the spread of COVID-19, while also providing support to our host communities and countries where it’s most needed.” – Rapaport

De Beers and its parent company Anglo American have also contributed an additional US$3 million in aid to help mitigate the economic impact of COVID-19, the mining company announced. The donation will be split between two emergency finance bodies in South Africa, which is home to De Beers’ Venetia deposit. The Solidarity Fund, launched by the South African government in March, will receive two-thirds of the gift. The remaining US$1 million will go to the Oppenheimer family’s South African Future Trust, which was established to help small and medium-sized businesses through the crisis by offering interest-free loans. “We're continuing to identify additional areas for monetary and in-kind support that we can provide as conditions evolve,” says Anglo American CEO Mark Cutifani. “We're all endeavouring to play our part to address the health issues and hardships caused by the pandemic.”

SAJN |THE PERFORMANCE CATALYST

What’s next? Nigel Smith, a results catalyst, aims to help people and businesses achieve goals by equipping them to innovate, relate, sell, coach and lead. WHAT’S NEXT? NOBODY knows. The reality is, noone has any idea what the next five minutes may hold, let alone the next five days, months or years. At the time of writing, SA was well over four weeks of the COVID-19 lockdown. My sincere hope is that you and yours will be spared the infection. Trauma always alters people’s lives substantially and this virus is a trauma on a worldwide scale. I’ve spent many hours over the past few weeks listening to webinars where experts have offered advice on what COVID-19 and the lockdown means for us personally and for our businesses. However, since no-one’s ever lived through a calamity on this global scale (neither of the last two World Wars affected daily life this severely in this many countries, or

incapacitated this many populations simultaneously), referring to historical information can only help a little. There are still massive amounts of unpredictability, uncertainty and uncharted territory. In this article, I’ll distill the essence of what the experts have shared, divided into two categories: personal and business. Personal refers to the feelings and sense of personal well-being you’re currently experiencing. Which of the following words best describe your current state of mind: shock, denial, anger, fear, bargaining (mentally), depression, acceptance, new beginnings? The first point is to acknowledge that these feelings are very real and understandable. Secondly, it’s your personal experience, not someone else’s, so don’t try to live up to anyone else’s expectations or judgements. People experience things differently, with different levels of impact and duration, and they respond differently. Thirdly, it’s OK to oscillate between crying, anger, depression and new beginnings. Fourthly, you’re not alone: your family, friends, peers, subordinates, bosses, civil servants and competitors are all going through similar upheaval emotionally. Fifthly, if you need support, then search for it from the many resources available online and get it. Number six, remember that nothing lasts forever: we will get through this somehow, somewhere, sometime. Number seven, focus on what’s still working and positive in your life, what you’re grateful for, and search for new ideas and opportunities. Number eight, make an effort to support, motivate and connect with others. Nothing’s more empowering and uplifting than turning your own despair into a focused effort to help someone else. By giving someone else courage, you give it to yourself as well. And finally, make time to get into

direct sunlight for a few minutes. The vitamin D and outdoor exposure will help your mood tremendously. For the business category, most of us have been forced to either shut down, slow down or re-direct. The effects for many have been severe to devastating. First point to action is to check whether your business is eligible for any of the emergency funding bail-outs on offer from government and other registered sources. Explore what your bankers are offering and how you can benefit. Renegotiate with your suppliers, creditors and landlords, wherever possible. Do whatever you can to survive and get through this period. Manage your cash flow regularly and cut expenses wherever you can. Secondly, seek out ways to assist your clients and their clients, or society in general during this pandemic, even in small, nonessential ways. Thirdly, use any downtime to get everyone in your business to think of ideas for kick-starting business again in the short- to medium-term. Fourthly, show your employees and clients that while you don’t have all the answers, you’re actively working on a plan. Fifthly, see if there are any services you can create to offer your clients online. Number six, look at creating new alternative revenue streams, both for now and the future. Number seven, redefine your strategy and action plans. Number eight, assess what market gaps are currently developing and will continue after the pandemic, and how you can potentially be the solution. Number nine, give lots of recognition and praise to your employees during this time because of their efforts and resilience, even though output may be down. And finally, conjure up the leader in you to be the voice of confidence, calmness and logic. It’s the best favour you can do your business, your team and yourself. Keep on keeping on, all you brave people!

For the business category, most of us have been forced to either shut down, slow down or redirect. The effects for many have been severe to devastating. First point to action is to check whether your business is eligible for any of the emergency funding bail-outs on offer from government and other registered sources. Explore what your bankers are offering and how you can benefit. 20

SA JEWELLERY NEWS – MAY 2020

IT’S ABOUT THE SPARKLE

Suite 313 – Third Floor, 5 Sturdee Avenue, Johannesburg, South Africa Oﬃce: +27 11 268 6980 • Cell: +27 64 954 1204 / +27 82 707 8676 info@afrasiandiamonds.co.za • www.afrasiandiamonds.co.za

Monthly educational insert An SA Jewellery News and Jewellery Council of South Africa initiative

Written by Dr PetrĂŠ Prins, Gems and Jewellery: The South African Handbook is an introduction to gemstones, jewellery and store management.

The following is an extract from Gems and Jewellery: The South African Handbook

After two years' post-graduate research at Cambridge University, UK, and 10 years as senior lecturer in geochemistry and mineralogy at the University of Stellenbosch, South Africa, Dr Prins, in 1982, started Prins & Prins Diamonds, a leading supplier of diamonds, gemstones and fine jewellery in Cape Town.

ISSUE 8

ISSUE 8 SALES AND MARKETING • Guidelines in designing advertising and promotional material

• Presentation skills • Selling strategies

GUIDELINES IN DESIGNING ADVERTISING AND PROMOTIONAL MATERIAL 1.

The term “wholesale” means that you are selling in quantity for resale, ie, to another dealer or retail jeweller. It should not be used in advertising if you are selling to the public.

2. The term “sale” - or words with a similar meaning - should only be used if reasonable reductions off the regular selling price of the sale goods have been made. 3.

“70% off ” claims should only be made if you can show that you sold a substantial number of goods at their former price for at least three months before discounting.

4. You cannot simply mark up your goods to an unrealistically high promotional price so that you can later advertise a 70% mark-down. 5.

Manufacturers often issue suggested retail price lists and some jewellers love to use such lists to compare their own prices. The problem is that many phony price lists are produced and the consumer does not know the difference. You must be able to show that the list price is the real price.

Comparable advertising is not allowed in South Africa and in many other countries. However, if allowed, such advertisement should specifically state the name of your competitor, the quality, grade, material and craftsmanship in question.

Once you adhere to the above, your credibility and status in your community will be enhanced and increased sales will follow.

Please note: A new Consumer Protection Bill was passed in 2009. It aims to prevent consumer exploitation and applies to all transactions between a supplier and consumer, as well as to all types of advertising. Small businesses are also defined as a consumer. Any business may lodge a formal complaint to the Advertising Standards Authority (ASA) if it has proof that competitors are misleading consumers in their advertising.For further information, visit: www.asasa.org.za. Your retail clients also have the right to lodge a complaint with the ASA, the South African Jewellery Council, or even the SA Police, if your products and services do not conform and deliver as advertised.

PRESENTATION SKILLS SALES TOOLS AT THE COUNTER There are a number of important tools a jeweller must use when presenting gems and jewellery. The big four are: •

A paper pad, printed with grading scales and space for the client’s name, on which loose gems can be shown and prices indicated, is essential. Keep old sheets, as they have essential information to be used when the client returns.

•

A clean cloth that does not look like a dirty handkerchief is used not to clean jewellery, but to wipe off dust and fingerprints. Handle items with care and respect when

wiping, as if products are worth a million dollars. Even a R500 ring needs respect in order to instill a sense of worth in the client.

• A suede or leather ring stick, or a pad with slots into which rings can be put, need to be clean and crisp.They provide a cushion and create a stage. They should not be branded with a supplier’s logo - rather add your own logo. •

Clean hands and nails, fresh breath, well-kept hair and a neat and stylish dress sense are sales “tools” that are not negotiable.

SALES AND MARKETING

OTHER PRESENTATION TOOLS Gem files or boxes. Throw old and dirty boxes away. An expensive gem deserves a new and clean display box. Proper gem tweezers should be used.Transfer the gem slowly and with confidence. A dropped gem indicates incompetence or a lack of care. A plunger-type holder - which extends four wire prongs when the top is pressed or a spring/tension ring that looks like a traditional four-claw ring - is the ideal tool which the client can handle with ease. Never handle loose gems with your fingers - they will leave oily fingerprints on the gem. A well manicured lady’s hand is best to show rings to a man. Use the best hand in your office, even if it is that of someone not normally behind the sales counter. The client’s hand. Put loose gems, face up, on your client’s closed hand in the space between her ring and middle finger. Even if she walks to a window for a daylight look, she will start bonding with one of the gems. Hand mirror. A woman always wants to see how jewellery looks on her ears or hand. A microscope and/or 10X loupe . Some jewellers believe the presence of a microscope destroys the romance of the occasion; others use it to say “I am an exper t”. However, the use of a microscope is essential for gem identification, jewellery valuations and repair takeins. You decide how much par t of your décor these instruments should be. Proportion scope. This instrument is handy when you wish to emphasise the importance of the gem’s proportions, but it may crowd the presentation area and may be best suited for the grading bench. Gem education tools such as leaflets and video tapes should be available in the reception area. Coffee table books on gems and jewellery, as well as a daily newspaper (for waiting spouses), provide ambience in an area where clients can enjoy a cup of coffee. Use the best coffee available - poor-quality drinks project an image of poor taste and skimping.

ESSENTIAL EQUIPMENT IN YOUR DESK DRAWERS For a salesperson, it is very frustrating - as well as a security risk - to have to leave his work station in order to

find “things” during his sales presentation. Herewith, is a list of “things” which must be in a drawer within reach of his work station: Pencil, eraser, pen, drawing templates, sketch pad, envelopes, letterheads, compliment slips, glue stick, sellotape, correction pens, stapler, sheet punch, paper clips, small plastic bags, rubber bands, business cards and breath fresheners. Tweezers, gem scoop, 10X loupe, cleaning cloth, presentation pad, small tongs (to squeeze o-rings through pendant loops), scissors, electronic gemstone gauge and finger size stick, desk carat scale and desk gram scale. An explanation of the 4Cs (to educate the client) and a bound file (or this book) with useful information you may need to answer questions or to make an evaluation, such as price lists, telephone numbers, credit card requirements and code numbers. A calculator and/or laptop. Small bottle of surgical alcohol and cloth to clean earstuds before client tries them on. The client will appreciate your sense of hygiene. A small selection of jewellery boxes and carry bags - it will save you time if these are readily on hand. A small bottle of oil to help clients remove rings from their fingers. In your pocket: cellphone, handkerchief, panic button and pocket diary. On your face: a friendly smile.

ISSUE 8

SELLING STRATEGIES During the ‘70s, when “investment diamonds” were the buzz-words, many diamond purchases were driven by emotions such as greed and fear of inflation. For tunately, no longer. Today, consumers want to own a diamond because it is the ultimate symbol of love, commitment and appreciation. It is also a beautiful, unique gemstone with extraordinary optical and physical properties. When a consumer is shopping for jewellery and/or a diamond, he or she is on an emotional high, induced by love, respect or social pressures, which drive his/her need to purchase a luxury item. At the same time, the fear of purchasing an expensive item that he/she knows very little about, from an industry whose reputation is sometimes compared with that of a second-hand car salesman, is real. A good diamond salesperson will be aware of the conflicting emotions that crowd the client’s mind when he/she enters a jewellery store. First of all, a sense of comfort needs to be instilled in the client’s mind. Secondly, a relationship must be forged with the client. Thirdly, the need of the client must be identified. Fourthly, items must be presented and their benefits explained to the client. Fifthly, the sale must be concluded. Finally, proper after-sales service must be provided.

1. START CORRECTLY First impressions are important. A clean and stylish environment and well-dressed reception/sales staff with a friendly disposition are non-negotiable. Your initial contact should start with a non-business-related question. Notice what they are wearing or carrying - a company shirt, camera, etc - and use that as a leading question. Rehearse a number of stock questions that cover a variety of topics such as current events, holidays, cars, pets and children. Never discuss politics, religion or anything sensitive or controversial. Make sure the topic will be of interest to your clients and that they will respond to your questions. Once the client is at ease, you can proceed to the next phase. Determine if your client is in a buying phase or merely looking around. Ask a question such as: “What brings you to our shop

today?” If they have just started looking, this is your chance to impress them with a detailed description of quality and the reasons you will be able to help them. If they have been shopping around and have heard many versions of the 4Cs, do not bore them with what they already know – rather let them browse through your showroom, ask them to be seated and start building a relationship. Impress them with your company, its service and the value for money they will be getting from you.

2. BUILD A RELATIONSHIP Remember that your clients are celebrating an occasion and that the romance, beauty and symbolism of the item they wish to buy should form an integral part of the sales process. Ask questions such as how they met, how he asked for her hand, whether their parents know and so forth. If they answer these questions readily, it is the beginning of a personal relationship which, if nurtured properly, will provide a client for life. Also, they need to trust you before they buy an item which they know little about.This you have to establish during your presentation.

3. IDENTIFY THE NEED OF YOUR CLIENT Whether it is an engagement ring, jewellery for an occasion, repair, valuation or whatever, treat every customer with respect and a smile and never forget that today’s repair order may lead to tomorrow’s diamond sale. You have to determine their budget without embarrassing them. Observe the reaction of the man when he looks at a price tag. You can suggest a price bracket if he is not forthcoming with a budget. Do not start too high, as he will soon indicate whether he wants to buy something more expensive. Two months’ salary for an engagement ring has been the standard recommendation by jewellers for many decades. It works!

A couple may have conflicting needs which you have to identify.

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4. PRESENTATION Let the client select a few items from your stock and let her try them on. Use a mirror, as a woman always wants to see what the item looks like on her hand or neck. Give advice with confidence. Many clients expect the salesperson to guide them regarding style and value. If you do not have a suitable item in stock, suggest that they select a loose diamond and that you can design and have an item made up specially. If the client likes an item from your stock, but finds the price too high, suggest that by changing the carat, colour or clarity of the gem, an item could be provided that looks similar and is within their budget. If required, do a proper presentation on the 4Cs, how to identify quality in a jewellery piece and the difference between 18k and 9k gold and platinum. Use well-prepared and clean presentation pads, etc. Speak with a calm and composed voice. Your product knowledge forms the basis for their trust. Do not overkill with product knowledge. Remember the emotional aspect of their purchase and describe the diamond using terms such as “unique”, “brilliant”, “beauty”, “sparkle”, etc. Explain the benefits and value of the different gems you show. Some jewellers believe that a client should not be shown the inclusions under magnification. Once she has set her heart on the sparkle of a specific stone and afterwards sees how heavily included it is, she will be disappointed and a sale will be lost. Rather educate and explain the nature of inclusions - let her see a heavily included one and thereafter one with fewer inclusions. The true gift of a diamond salesperson is to read his client’s desires. Is “blue-white” her thing, or even flawless or a fancy shape? Or is size all that counts? Give them what they want and elaborate on the value of their choice. Ask them what they like about the gem. Their positive answers will induce a “must-have” feeling and make them “own” the stone. By showing first a few diamonds (or items) which you know are not what the couple wants, but which help you explain the difference in quality, and then presenting an item that fits their budget, sparkles more and is the right one for them, you will help them make a decision. Just watch the face of the lady when she looks at her man to see if he has also seen what she sees in the one you have just put on the pad.

5. FINALISE THE SALE Once you have provided a solution or satisfied the need of your client, it is time to close the sale. Salespeople often

Clients will walk away from a pushy salesperson.

do not ask for the order, as they fear rejection. Relax. Rejection is part of the sales process. If you have done a proper presentation and have spent enough time with your clients, you have earned the right to ask them to decide whether they will take it or not. So-called closing techniques are simply questions you ask to complete the sale. Below are some techniques to conclude the sale: (i)

Read the signals: often clients will give you a sign when they are ready to buy - “Can it be made by Friday?”, “Can the ring be sized?” or “Will this diamond fit in this ring?” means they are ready to buy. A couple often need time to discuss the choice of a diamond in private - leave them with the item and return a few minutes later, asking: “Which one is it?”

(ii) Closing questions: ask a question such as: “Would you like us to gift-wrap or would you like to do it yourself?”, “Will it be cash or credit card?”, “Shall I write it up?” or “I know that she'll love it - shall we do it?” (iii) Review the benefits. If your client gives no indication or lacks enthusiasm, you have to review the benefits you previously explained. These include value for money, beauty, durability, style and fashion, further explanation of certificates, return policy, etc. (iv) Give them an abstract benefit, such as: “This engagement ring cost R10 000, but it will last for 30 years and longer, costing you about R1 a day. The jacket your wife is wearing cost, say, R1 000 and being the lady she is – she'll probably only wear it 50 times, costing R20 per day.” The engagement ring comes at a small price for something which represents a lifelong “commitment”. (v)

Explain the “penalty” if they do not buy today, but may want it later: “Unfortunately, we can only honour the sale price during this special promotion” or: “This is a custom-made item and there's no other one like it.” You can use this only if the “penalty” is true.

(vi) Assume the sale is done. Start writing the order or the invoice. If the client does not object, the sale is done.

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ISSUE 8

(vii) Once the client gives a buying signal, stop selling. After you have asked the closing question, keep quiet and let the client think about it. If you keep on explaining benefits, the client’s mind will wander and he/she will not be able to decide.

6. AFTER THE SALE A successful sales career is built on a loyal customer base, repeat business and referrals from old clients. The relationship you built during the sales process needs to be continued. Here are a number of ways to do so: (i)

Follow up calls - especially after a large purchase, during which your appreciation must be expressed for their trust and support. It also gives you the opportunity to enquire if the lady is completely happy with the purchase. A follow-up call can be made at any time and can take the form of a non-business conversation. This will further cement your relationship.

(ii) A “thank you” note after the sale will be much appreciated by the client.

is a regular answer from clients. Your reply: “By all means, but while you think, let me polish your jewellery.” “Honey, we can’t afford it,” the wife may say, while the husband is willing to spend the money. Your answer to the wife: “You shouldn’t deprive your husband of the pleasure of buying this ring for you - he wants to express his appreciation for your love and care.” If the wife wants the item, but the husband balks at the price: “How much did you spend on your 4x4?” His guilt and the relatively small amount he needs to spend on his spouse may close the deal. “I have to talk to my husband about it.” Tell her to take the item now, show it to him and return it the next day if he is not happy.

AN ANGRY CLIENT Although some clients are more difficult to please than others, a disappointed client is normally the result of poor product and/or service delivery. However, some salespeople - in an attempt to please or finalise a sale - may promise the world and create expectations that are impossible to meet, such as delivery dates, better price, buy-back offers, etc. When the expectation of a client is not met, he/she will be disappointed and can do great harm to your reputation.

(iii) A regular newsletter is a good way of staying in contact with your existing clients. Provide interesting information on gems and jewellery, tips on cleaning, new developments in the industry, new stock lines you are carrying and special discounts to readers of your newsletter. (iv) Send holiday cards, birthday cards, anniversary cards, etc, to the top 20% of your clients and measure their response. You will be surprised by their response and will want to do it again the following year. (v) File and keep orders (alphabetically) and invoices (as dated) and transfer the names and contact numbers to your client list. Remember that obtaining a new client will cost far more than generating repeat business from an existing client base. An existing client already knows and trusts your firm and the sales process will be less of an effort.

HANDLING OBJECTIONS If the sale cannot be made and you receive a firm “no” from the client, offer a sincere and gracious “thank you”. Now you have to win him as a friend and future client. If the client is not ready to buy yet, offer to hold the item for a week. Phone the client afterwards or write a reminder that you are still holding the item. “We will think about it”

When an item is custom-made to a design requested by the client, the end result may not be exactly what he/she had in mind. Always accept that the client is right and do your utmost to ensure that he/she leaves your store with a smile. Remember that remaking an item is worth much less than the goodwill of a happy client. It is always a good idea to have company policies printed so that your staff are fully aware of them and are able to inform the client beforehand. Points to remember: • Let the angry client blow off steam. Do not lose your cool and do not show hostility. • Show that you understand the client’s disappointment and see what you can do to rectify the problem.

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• Even if your client is wrong, it is a good idea to compromise.

TO DISCOUNT OR NOT?

• If you cannot compromise in good faith, stick to your principles and fully explain why.

Discounting your tag price can do more harm than good, if not done correctly. Large chain stores normally do not allow their managers to discount prices beyond a certain limit and normally offer, once or twice a year, a proper sale, ie, the banner says: “30% off!” Independent jewellers have the advantage of negotiating a price with their clients throughout the year, on every item. Sales staff love to discount a tag price, but could do serious damage to your brand if they, for instance:

COMPARISON SHOPPING Modern communication systems and improved consumer awareness allow shoppers to compare prices and services much more than before. Therefore, be prepared for the comparison shopper. When clients want to shop around before deciding, suggest that they buy the item now with a proviso that it can be returned the following day. This demonstrates your confidence in the value and quality of your stock and should only be used if the item is unique and/or the price competitive.

The Internet comparison shopper Clients may walk into your store with a Rapaport Price Report or a price list from Blue Nile, etc, demanding that you match those prices. As Internet sites work on low margins, this may be difficult. Do not panic. An Internet shopper has done a little more research than your average client and may want to negotiate a price immediately. Your job is to restore the natural sales process and to focus on why they are buying, not what they are buying. Congratulate him on his research and ask about the engagement, his bride-to-be, etc. Establish a personal relationship which the Internet cannot do. Ask him: “What are you looking for?” He may have a list of 100 diamonds, but still need advice. Do not sell the diamond. Sell your store, its services and reputation. Do not knock the Internet sellers, but subtly explain the pitfalls in purchasing from them. Show him a well-cut stone next to one with inferior cut and sparkle. Explain the difference and that it can be seen only in real space and not on the Internet. Who will repair/size his ring in future and what about the extra effort and cost of return, if he is unhappy with it? Remember, if your client really wants to buy a diamond online, he would have done so. Cutting your prices to those of the Internet means compromising your store and its reputation. You offer much more than they ever can. However, some clients are so fixed on price that it is better to let them walk away. If you sold your store well, the client or his friend may be back for something else.

• Offer a discount even before the client has shown an interest in an item or has asked for a discount. • Offer a discount on an item or brand today, while yesterday another salesperson insisted that the item would never be discounted. • Fumble, hesitate, break eye contact or have to change the discount due to an incorrect calculation. • Discuss the price before they have explained the value. Points to remember: •

If you serve the tourist market, remember that certain cultures - especially those from the Far East - find it difficult to purchase if they cannot negotiate a large discount. Other cultures will distrust your pricing if even a small discount is offered without a sound reason.

• Loyal clients expect special treatment and their loyalty should be rewarded with a “special” price. •

If a retailer starts selling at wholesale prices, his future clients may also expect such discounted prices, and his gross margin will be insufficient to sustain a proper retail service.

SET SALES POLICIES IN ADVANCE Spell out your policy regarding the following: • Discounts allowed. This can change depending on the item, time of year and type of client. • Return of items. If you allow returns, specify over what period and whether it can be returned for cash or credit. • Lay-bys. Will you accept them? For how long and with what payment schedule? • Accounts receivable. What time period is allowed for

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ISSUE 8

payment and what interest do you charge on overdue accounts? When do you turn bad accounts over for collection?

•

Lost diamond. Do you replace a diamond if it falls out of a setting you have made? If it was due to poor workmanship that is identifiable, most jewellers will take responsibility if the item has not been worn for longer than a week or so. If the item was mishandled and you can show that the damage was a result thereof, few jewellers will accept responsibility.

Golden rule: Unpleasant encounters with unhappy clients will be limited if they are properly informed beforehand and if you stick to your pre-set policies.

•

Broken diamond. If a client returns a broken diamond which was originally I-1 to I-3 clarity and you have explained the implications of such a clarity grade when it was bought, few jewellers will assume responsibility. It could be an insurance claim.

When writing an order or invoice, make sure that names, addresses, telephone numbers and e-mail addresses are written down properly. Try to obtain information on anniversary and birth dates. This is valuable information and forms the basis of your client list.

•

Broken pearl string. Some clients do not know that pearls need to be restrung every year and are highly disappointed when the string breaks after five years. This needs to be explained to every client when they buy pearls. As a goodwill gesture, you can do the first restringing free of charge.

•

Re-plating of white gold. Clients are often disappointed when a rhodium-plated item loses its pure white colour. This needs to be explained during the purchase and the first re-plating is often done free of charge. Some jewellers offer a lifelong re-plating service.

Your client list needs to be updated regularly, especially the addresses of engagement couples, as they soon move to another home when their family expands. If you send a newsletter or birthday/anniversary wishes to your clients, the returned mail will indicate that they have moved. Phone or e-mail them to find their latest address.

• Poor workmanship. If the client has reason to complain, redo the item. Make sure that your goldsmith(s) understand the quality you require. •

Job not ready in time. This is unforgivable. Engagement couples often have a set function and need a ring. Add an extra week or more to your delivery promises and make sure that your goldsmith is aware of the due date.

•

Underestimated quotes. Nobody likes unpleasant surprises. Give a motivated estimate of the cost to the client and stick to it as far as possible. If the item comes out much heavier than expected, most clients will be willing to pay for the “extra” gold they receive.

CAPTURING INFORMATION

Provide guarantees and valuation certificates for all items you sell. Keep copies of these, as clients may lose or mislay the originals. This information will be invaluable if you need to quote for an insurance replacement.

PACKAGING Present the item in a box that does it justice. The more expensive the item, the better the box should be. Provide smart carry packages and envelopes, printed with your logo and address, into which you can place the box with a valuation certificate and other relevant information.

MONTHLY EDUCATIONAL INSERT 2020 In issue 9 (SA Jewellery News June edition): Selecting or designing the right style for your customer Face types Matching gold with skin colour Also in issue 9: Do's and dont's when robbers strike Shoplifting - the jeweller's plague

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BUSINESS MANAGEMENT|SAJN

How three US jewellers are coping during COVID-19 Stuller, Lafayette, Louisiana, USA Jewellery manufacturer and distributor Stuller shut its headquarters in Lafayette on 23 March. That has had inevitable consequences on revenues, with both physical and online operations suffering. “Transacting through the website is easy, but fulfilling the orders is the problem,” says Stanley Zale, Stuller’s Vice-President: Diamond & Gemstone Procurement. “We’re exploring ways of doing it. There are no solutions yet, but there could very well be.” For now, Stuller is not acquiring new merchandise because it has inventory and suppliers cannot export, notes Carl Lehnhardt, a diamond buyer for the company. Shortages might emerge in due course as manufacturing has stopped, he points out. However, the company is still paying its workers during the approximately three-week closure and plans to jump back into normal business when the shutdown ends, Zale stresses. “I’m an optimist at heart and I think that situations like this spur innovation. I recall

SA JEWELLERY NEWS – MAY 2020

Can my company survive this crisis? How long will the shutdown last? Should I lay my workers off? Should I apply for government support? The Coronavirus outbreak has left American jewellers with a string of questions. Joshua Freedman for Rapaport News spoke to three companies about their initial thoughts on the downturn and how it’s affecting their sales, liquidity, diamond-buying and business viability. that in the financial crisis 12 years ago, a phrase we heard often was: ‘Don’t waste a good crisis!’ Let’s use this as an opportunity to figure things out and make things better,” Zale adds, citing the digitisation of the supply chain as an example. As the wider jewellery industry battles the current crisis, financial aid from the US Small Business Administration (SBA) will greatly help many companies that form the backbone of the American trade. The government agency is offering forgivable loans (ie, loans of which a portion might be repayable later than the balance, as a measure of leniency to the creditor) for companies retaining their employees,

as well as other credit options providing emergency relief to struggling businesses. “There are many Mom-and-Pop operations, independent jewellers who’d benefit from the aid. That’s really the basis of the American industry, to a great extent,” says Zale.

SAJN |BUSINESS MANAGEMENT Ken & Dana Design, New York Most of Ken & Dana Design’s business is bridal, so sales have suffered as clients have postponed their nuptials, along with the purchase of engagement rings and wedding bands, explains founder Ken Leung. The uncertainty about when the company will be able to manufacture is also damaging its ability to close deals. The business is taking one or two orders each day – which might seem fairly good, for the middle of a crisis. However, in normal times, Leung would be taking about 10 daily. “Some clients are still placing orders, albeit slowly,” he notes. “The biggest sticking point is not being able to produce and give them a completion date. That really hurts our ability to carry on business.” E-commerce has not compensated for the drop in traditional sales. “At first, we tried to encourage clients to convert their inperson appointments to virtual appointments in the hope that we could keep sales moving, but the bottom line is that clients want to try things on,” says Leung. “So most clients are delaying their purchases until they are able to see us.” As a result, interactions with his vendors are limited to occasional, specific orders. “Before COVID-19, I was calling and emailing five to 10 diamond suppliers a day,” he explains. “Now, I’m e-mailing them once every three

days. We’re not buying diamonds in a meaningful way because we have so few sales.” The company will be able to continue for the foreseeable future, as it is not in serious debt and follows a sound, conservative strategy, he adds. He has not laid anyone off and sent his team home to work remotely in mid-March. He is in the process of applying for an SBA loan. There is no immediate danger to businesses “unless a company’s super-leveraged and has huge debt from the bank, but I think we’re fine to weather this for a few months”, Leung adds. “Hopefully it won’t drag on for more than half a year, but even if that’s the case, we’re not in any danger of having to close up shop.” Herzog Jewelers, Fort Mitchell COVID-19 came at a bad time for Herzog Jewelers, which was scheduled to move to a new store in its home town of Fort Mitchell, Kentucky, on 1 April. It has had to delay this to the beginning of May, costing it the big launch and moving sale for which owner Ted Koester had been planning and creating unexpected financial challenges. “I’m in the situation of paying current overheads, as well as a construction loan for the new store,” he explains. “I’ve been coming in and cleaning out, as I don’t want to pay double rent starting on 1 May.” The current store is closed in accordance

with state guidelines, so Koester is mainly dealing with customers who want to pick up orders or repairs from before the shutdown. E-commerce is limited because his site mainly displays manufacturers’ products; he cannot sell the goods, as he does not have them. “If I did make a sale now, I couldn’t produce the item,” he explains. “Pre-COVID-19, I was going to have the first store redone so that whatever was on show there was actually in the new one. If I had that set up, I’d promote the e-commerce side, but the way it’s set up now, most things in the first store are from manufacturers, which I can’t order, so I’m kind of locked out of it.” The first store will certainly remain shut for all of April, Koester predicts, though he’s hopeful about the May relaunch of the new store 14 m away. He believes his business can last until the end of the year with the situation as it is and has applied for SBA money to finance salaries, rent and utilities. The retailer has kept four of its six staff members on full pay. Even when things return to some normality, it will take some time for business to be back where it was, he forecasts. People might start hunting for engagement rings, seeing that they are more of an essential purchase than other jewellery items, but there will not be a sudden rush of pent-up demand. “There’ll be some bridal business in summer, but it’s still going to be soft. We’re not going to bounce right back,” he says. – Rapaport

Even when things return to some normality, it will take some time for business to be back where it was, he forecasts. People might start hunting for engagement rings, seeing that they are more of an essential purchase than other jewellery items, but there will not be a sudden rush of pent-up demand. 34

SA JEWELLERY NEWS – MAY 2020

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Stand in solidarity There’s no easy way to say it: life is overwhelming now. You feel it. We feel it. Everyone feels it. And if nothing else, we’re in this with you. Our hearts go out to all who have been affected by the massive scale and human impact of the Covid-19 pandemic.

AA WATCH WHOLESALERS

We invited the local jewellery and diamond community to send us their logos to be featured in our Stand in Solidarity section. Those who were unable to provide their logos for the May edition, can send theirs to joanne@isikhova.co.za before 22 May to be included in the June edition.

SA JEWELLERY NEWS – MAY 2020

Erica

designer Jewellery Erica du Plessis

Cel: +27 72 596 9014 esdjewellery@gmail.com www.esdjewellery.wordpress.com Jewellery made in South Africa

Henry

Gold

SA JEWELLERY NEWS – MAY 2020

WHOLESALERS OF ITALIAN MADE CHAINS AND JEWELLERY

design

manufacturing Est. 1985

SA JEWELLERY NEWS – MAY 2020

Maple Galleries Antique & Vintage Jewellery

SA JEWELLERY NEWS – MAY 2020

GATEWAY, UMHLANGA

PPPPP

NATURAL DDDDDDDD, TTTTTTTTT TTT GGGG, 1982

SA JEWELLERY NEWS – MAY 2020

www.schermans.co.za

SA JEWELLERY NEWS – MAY 2020

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SA JEWELLERY NEWS – MAY 2020

SAJN |COINS

Another innovation on the SA Mint’s newest collectable coin The South African Mint continues to unearth examples of South African ingenuity and innovation to further enrich the coin-collecting experience. The retinal cryoprobe, invented and commercialised by South African ophthalmologist and biomedical engineer Dr Selig Percy Amoils, is the subject of the new 2020 2½c tickey and R2 crown series. THE “SOUTH AFRICAN INVENTIONS” THEME was introduced on the crown and tickey coin series in 2016 to highlight globally relevant inventions and firsts by South Africans. In 2019 Pratley Putty, the world’s first epoxy adhesive invented by South African engineer George Pratley, was used by NASA aboard its Ranger moon-landing craft. This year the series features the retinal cryoprobe, invented in 1965 at (then) Baragwanath Hospital, Africa’s largest hospital located in Soweto, Johannesburg. The cryoprobe is a large, pen-like instrument commonly used in cryosurgery, a technique that uses extreme cold to remove abnormal or diseased tissue. The retinal cryoprobe emits analgesic nitrous oxide at temperatures of -80 oC. When inserted into a cut in the eye, it freezes the cataract, which is then removed effortlessly. The procedure only targets damaged tissue, without affecting any adjacent tissue. Cataract surgery is one of the most common procedures performed worldwide and is considered among the most successful treatments in all of medicine. Cataracts have been identified as a national health priority in SA and remain the leading cause of blindness, according to the SA Optometric Association. Amoils received global recognition for his invention and in 1975 was awarded the Queen’s Award for Technological Innovation. He also received the Medal of Honour of the US Academy of Applied Science. His cryoprobe remains on display at the Kensington Museum in London. His most famous patient, Nelson Mandela, had a cataract in his left eye removed days after his swearing-in as democratic SA’s

first black President. For his work, Amoils was also bestowed with the Silver Order of Mapungubwe “for excellence in the field of ophthalmology and for inspiring his colleagues in the field of science”. The Order is awarded to South African citizens for achievements that have made an impact internationally and served the interests of SA. “We created this beautiful coin for collectors who relish the prospect of adding unique themes to their collections, as well as those whose lives have been changed due to this extraordinary invention. This is an everlasting way in which one can cherish the wonderful contributions made by South Africans,” says Honey Mamabolo, MD: SA Mint. The crown coin features the anatomy of an eye on the reverse, the years “1965” and “2020”, the words “Retinal Cryoprobe” and the denomination “R2”. On the obverse, the national coat-ofarms, the words “South Africa” in all 11 official languages and the year of issue, “2020”, are featured. The reverse of the much smaller tickey coin depicts a gloved hand holding the retinal cryoprobe, the letters “SPA” (Selig Percy Amoils) and the denomination “2½c”. The obverse shows the national flower – a king protea – the words “South Africa” and the year “2020”. When the tickey is placed on top of the crown in the designated area, the surgical procedure is recreated. Only 1 000 of the 2020 South African Inventions sterling silver R2 crown coins and the single 2½ c sterling silver tickey coins will be produced individually, while 700 will be produced in a set (including a sterling silver miniature sculpture of the

eye), packaged in a beautiful piano-finish varnished walnut wooden box. The range also includes the Krugerrand and Crown Launch set, which consists of a proof sterling silver R2 crown and a proof fine silver Krugerrand with a privy mark. Only 500 of these sets will be produced. These coins and sets can be purchased from the SA Mint’s retail store in Centurion, as well as at Elegance Jewellers in Melrose Arch, True Story stores at OR Tambo International Airport or Sandton City, as well as the African Medallion Group in Sandton. Orders can also be placed online at: www.samint.co.za/order-form.

'We created this beaut prospect of adding unique whose lives have been cha an everlasting way in whic made by South Africans.' – SA JEWELLERY NEWS – MAY 2020

COINS|SAJN

tiful coin for coin collectors who relish the e themes to their collections, as well as those anged due to this extraordinary invention. This is ch one can cherish the wonderful contributions – Honey Mamabolo, MD: SA Mint SA JEWELLERY NEWS – MAY 2020

ABOUT THE SA MINT The SA Mint is the continent’s leading manufacturer of legal coin tender, as well as commemorative and rare collectable coins. With over 100 years’ experience in supplying symbols of value to the African and global markets, we pride ourselves on delivering products that represent our commitment to uniquely African design and supreme craftsmanship. We collaborate closely with our customers to develop distinct and durable monetary products that capture and preserve the heritage and pride of a nation. The SA Mint is a wholly-owned subsidiary of the SA Reserve Bank, established in accordance with the SARB Act 94 of 1989, as amended.

INTERESTING FACTS|SAJN

Interesting facts 1

Diamonds are separated into five types: Type Ia, Type Ib, Type 1aB, Type IIa and Type IIb. The impurities measured are at the atomic level within the crystal lattice of carbon atoms and so, unlike inclusions, require an infrared spectrometer to detect.

Ametrine is a unique gemstone in that it is essentially combined of two separate gemstones – amethyst and citrine. The only significant locality producing this gem is the Anahí Mine (Mina Anahí), which is located near the Brazilian border.

Early Europeans were using chains to make necklaces and bracelets as early as 11 000 BC. Round about the same time, early Russians were using chains to hang pendants.

Legend has it that the Nazis dumped billions of dollars worth of stolen gold – in the region of $5,6 billion – into the waters of Lake Toplitz, an isolated waterway located in the Alps. Over the years, at least five divers have died trying to find the legendary treasure.

Queen Victoria loved jewellery and is credited with bringing the charm bracelet into fashion. Not only did she frequently wear them, but she loved giving charm bracelets as gifts and took care to personalise the charms to suit the likes of the recipient.

The earliest of the Roman coins discovered was made of bronze and was issued around 269 BC. These coins were minted in over 40 different cities. The name of the mint in Rome was Juno Monet and it is from here that the term "money" came into being.

Most emeralds have some type of inclusion or imperfection, and emeralds without imperfections or inclusions are very rare. Instead of the term "imperfection", dealers like to reference emerald inclusions as an internal jardin ("garden" in French).

A homage watch is a timepiece that somehow imitates famous, authentic ones, but is sold at a fraction of the cost. Homage watches are not to be mistaken for replicas or counterfeits. They are legal imitations because they do not try to pass for as real ones.

Prague’s astronomical clock was designed around 200 years before people learnt that it was in fact the earth that rotates around the sun. This is why the clock depicts the earth surrounded by orange, black, green and blue motives, which stand for the four phases of the day.

• For your weekly dose of interesting industry-related facts, visit: www.facebook.com/pages/SAJN/508328912586722 and “like” the SAJN Facebook page.

SA JEWELLERY NEWS – MAY 2020

Specialist supplier of fine quality Tanzanite Foundation certified loose tanzanite and certified Tanzanite Blue jewellery. TM

www.tanzanitecompany.co.za marilyn@tanzanitecompany.co.za C +27 82 601 3621 warren@tanzanitecompany.co.za C +27 83 231 8919 P.O Box 85084, Emmarentia, 2029 T +27 11 446 5900 F +27 86 614 7433

BRAND MANAGEMENT|SAJN

Chopard’s latest interpretation of Happy Sport The newest interpretation by Chopard of the iconic Happy Sport has curvy oval proportions and a supple, updated version of the original galet (pebble) bracelet that adorned the first watch in the collection back in 1993. The bracelet is masterfully constructed, using polished, rounded, pebble-like links and though made of steel, it is as flexible as knitted mesh. It thus follows the curves of the wrist. This combination of fine construction, along with the use of both steel and diamonds, makes the watch accessible and wearable in the spirit of the easy-going charm at the heart of Happy Sport. In addition to the seven bezel-set diamonds dancing between sapphire crystals over the dial, there are diamonds set into the curved bezel of the stainless steel version. It features a Chopard automatic calibre 09.10-C movement which vibrates at 25 200 vi-

brations per hour, with a 42-hour power reserve. Its 18ct rose gold case with polished bezel or stainless steel with a diamond bezel is 31,31 x 29 mm in diameter and 10,77 mm thick, with a faceted crown in 18ct rose gold or stainless steel set with a blue glare-proof sapphire crystal front and back. The Happy Sport logo appears on the caseback. This timepiece is waterresistant to 30 m. Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvilier, in the Swiss Jura. Since 1963, Chopard has been owned by the Scheufele family and its headquarters are located in Geneva. Internationally renowned for its watch and jewellery creations, the group today employs over 2 000 people worldwide. It is independent and vertically integrated, controlling the entire process from design to distribution through 1 600 points of sale and more than 147 dedicated boutiques.

Over 30 different crafts are practised in six manufacturing sites, with a strong emphasis on in-house training. Chopard has built its reputation on iconic collections such as Happy Diamonds, Happy Sport and Mille Miglia. The firm is also widely recognised for its high jewellery creations, fine watchmaking and manufacture expertise, expressed in the LUC collection. According to two of its fundamental values, respect and social responsibility, Chopard is strongly committed to various philanthropic organisations. Long-term partnerships tie the company to the José Carreras International Leukaemia Foundation and the Elton John Aids Foundation. Last, but not least, Chopard is a faithful partner of the Cannes International Film Festival and legendary classic car events, such as the Mille Miglia in Italy and the Grand Prix de Monaco Historique. The project “The Journey” is a multi-year programme launched by Chopard in 2013, deepening its commitment to sustainable luxury.

Legends are forever Zenith has been showcasing its Defy collection as a platform for the brand’s renewed emphasis on advanced technology and materials, including its single-piece oscillator that beats at an extremely high frequency of 18 Hz or 129 600 vph, compared with the usual 4 Hz or 28 800 vph. The watch with the super-oscillator is no longer a limited-edition concept and will be produced in a run of several hundred pieces. The revolutionary single-piece oscillator replaces the traditional 30-piece standard regulating organ and is made of silicone. The case is made of lightweight titanium and the textured bezel is made of Aeronith, an aluminium-polymer composite which is three times lighter than titanium. The dial is open-worked to resemble a stylised propeller, with blades evoking the Zenith star. Functions include hours, minutes and central seconds with a stop-second mechanism. Its titanium case is 44 mm in diameter and 14,5 mm thick, with an Aeronith bezel, a domed sapphire crystal with anti-reflective treatment on both sides and a sapphire crystal case-back, and is water-resistant to 50 m. A black rubber strap with midnight blue alligator coating features a titanium doublefolding clasp.

SA JEWELLERY NEWS – MAY 2020

Zenith is a brand which has been bringing style and substance to the wrists of watchmaking cognoscenti all over the world for more than 150 years. Founded in Le Locle in 1865 by visionary watchmaker Georges Favre-Jacot, the Manufacture Zenith gained swift recognition for the precision of its chronometers, which has won it 2 333 chronometry prizes since the company was started: an absolute record. Having earned fame thanks to its legendary El Primero calibre – an integrated automatic column-wheel chronograph movement launched in 1969 and endowed with a high frequency of 36 000 vibrations per hour, which

ensures short-time measurements accurate to the nearest 1/10th of a second – the Manufacture Zenith has since developed over 600 movement variations. Zenith remains one of a select group of traditional luxury watch brands producing all their movements in-house, the industry’s ultimate accolade of quality. Engaged in several vintage territories such as classic cars, Zenith currently offers a collection of exclusive, finely crafted timepieces designed for sartorially minded men and women. Zenith’s rich heritage, tradition, passion and pursuit of excellence reflect its slogan: “Legends are forever”.

Wishing you a Ram Wishing you a very happy Ramadan. May all your prayers be answered and may God be with you in all the deeds you do! Tel: (012) 323-1774 Fax: (012) 325-7097 E-mail: smwatch@iafrica.com

Wishing all our Muslim customers and friends, happiness and faith in the holy month of Ramadan and a joyous Eid ul Fitr.

Best wishes to you and your family for a happy and blessed Eid.

Ramadan Kareem to all our clients! May you and your family always be blessed.

Tel: (011) 642-2018/9 Fax: (011) 642-2016 E-mail: ungarbros@worldonline.co.za www.ungarbros.co.za

Tel: (031) 301-3963 Fax: (086) 528-6516 E-mail: aroon@piyuvejewelers.co.za www.piyuvejewellers.co.za

Tel: (011) 888-8888 (Ext 226) Email: faaiza@villa-gold.com/ haseena@villa-gold.com www.villa-gold.com

AA WATCH WHOLESALERS

Ramadan SA Jewellery always be bl happine

Wishing all our Muslim clients faith and happiness in the holy month of Ramadan and a joyous Eid ul Fitr.

Wishing all our Muslim clients a blessed fasting month and joyous Eid Mubarak. From the Bassano Gioielli team.

Tel: (012) 342-8978 Email: orders@aawatch.co.za www.aawatch.co.za

Tel: (011) 704-5667/4164 Fax: (011) 704-4002 www.bassanogioielli.com

Tel: (0 Publisher: im Editor: ad Sales: ian Admin: th

a blessed madan & Eid Mubarak Ramadan Kareem to our Muslim clients, colleagues and friends. From the Afrasian Diamonds team.

Wishing all our members, friends and colleagues a happy Ramadan Mubarak.

Tel: (011) 268-6980 Cell: 064-954-1204 / 082-707-8676 E-mail: info@afrasiandiamonds.co.za www.afrasiandiamonds.co.za

Tel: (011) 484-5528 Fax: 086 504 9512 E-mail: admin@jewellery.org.za www.jewellery.org.za

Wishing our friends, clients and colleagues a wonderful Ramadan!

We would like to wish all our members, colleagues and friends a blessed Ramadan.

Tel: (011) 418-1600 Fax: (011) 825-4043 E-mail: johan@richlinesa.co.za www.richlinegroup.com

Tel: (011) 334-1930 Fax: 086 516 5958 E-mail: diamonds@diamonds.org.za www.ddcsa.co.za

n Kareem from the News team! May you lessed with prosperity, ess and success.

011) 883-4627 mraan@isikhova.co.za dri@isikhova.co.za n@isikhova.co.za uli@isikhova.co.za

To all our Muslim clients, wishing you and your family happiness in the holy month of Ramadan and a blessed Eid ul Fitr. Tel: (031) 208-9142 Email: info@vawdagoldgem.co.za www.vawdagoldgem.co.za

SAJN |LITTLE GEMS

A gem of a town THE DISCOVERY OF PRECIOUS STONES PROvided the incentive to create an impressive gem-producing industry – gemstones have been worked in the area since the 16th century. The town indirectly experienced a renewed boom with the discovery of agate deposits in Brazil by German immigrants The basis for the development of its manufacture at Idar-Oberstein lay in the resources of the concentrates and finds of agate, as well as good local sandstone for the cutting and polishing wheel, with major available water power from the River Nahe to work them. The first recorded documents of these operations recovered are dated 1548. In the 17th and 18th centuries, some 30 workshops for cutting agate were established using the river for electricity. By the 19th century, this number had grown to 153 cutting shops. In more recent times, with the use of steam power and the advent of electrical energy, manufacturers produced anything from goblets to beads and production has been somewhat decentralised to workshops around the district. Nevertheless, Idar-Oberstein has established its own gemstone industries, specialising almost exclusively in producing agate. By the early 20th century, the town had become a powerhouse in the field of chemistry and this knowledge was applied to the gem industry. It continued innovating and created superior technologies in the chemical process, which included a secret dyeing procedure. Agate

The town of Idar-Oberstein in Germany’s Rhineland is known as the gem centre of Europe and has a 500year history of working with gemstones. Alice Weil explains how the first major activities began when miners found agate and amethyst in the area. was also used for cameos, its layers ideal for carving the images featured thereon. While IdarOberstein focused on producing objects, the art of cameo-carving moved to Torre del Greco in Italy, where it is centred today. Some years ago, en route to Capri, I watched the callused hands of the artisans reveal wondrous miniature works of art made possible by the different layers of colours which their carvings exposed. After World War II, Idar-Oberstein needed to find a new niche for itself. To do so, it built on its previous tradition. Gem traders moved away from agate and invested heavily in mines in Brazil and Africa which produced rough of many different types of gemstones. IdarOberstein became a trading centre of rough and cut stones. With the large supplies of agate and gemstone rough, artists were able to choose the perfect material for their designs. A new generation of them was born in the 20th century, including some of the best gem-cutters of the era, such as Bernd Munsteiner, known to aficionados as the “Picasso of gems”. He created fantasy gems from large stones using his keen instincts and the depth of the rough to unveil

the best possible attributes of a given mineral through strategically placed facet shapes, a technique known as the “context cut”. He left a family legacy to be continued by his son, Tom. Agate is historically one of the most common materials used in the art of hard stone carving. It was used extensively in ancient times, particularly in the Bronze Age and the Minoan culture. It is a variety of silica, particularly chalcedony, a banded, shell-like material of which quartz fibres are orientated vertically. Some agate is formed from silicrified fossil shells, specifically spiral freshwater gastropods which have elongated. Greek agate is the name given to white to tancoloured agate which has been found in Sicily dating back to 400 BC. The Greeks used it for making jewellery and beads. The Sumerians and Egyptians utilised it for decoration and in religious ceremonies. The present-day Brazilian quality is interlaced with white and grey, which creates a startling specimen when cut opposite the successive bands, but is often dyed for ornamental purposes. Other forms include the Lake Superior variety, cornelian agate (which has a reddish hue), Botswana agate, blue lace agate and others. The material used to be recovered from large and heavy blocks split with hammer and chisel along fissures. Today, almost without exception, it is sawed with a diamond-studded circular saw, but some machines have been developed which cut flat stones automatically. The agate is shaped roughly on a wheel coated with water and the final shaping is done on a sandstone wheel. The stone is given its lustre in the final polishing, which is done slowly on a rotating cylinder of beechwood, which shows up the fine structural lines. Types of jewellery for which agate is used include pins and brooches. It is also used for making mortars and pestles due to its hardness and ability to resist acids. It is a unique industry created in and around Idar-Oberstein, with its highly favourable natural resources.

SA JEWELLERY NEWS – MAY 2020

Clarity is our trade stand point

80 COLUMBINE PLACE UNIT 5 COTTONFIELDS GLEN ANIL, DURBAN 031 569 3010/1/2 084 777 6966 nikki@virtuediamonds.co.za

website - www.virtuediamonds.co.za instagram - @virtuediamonds facebook - Virtue Diamonds

Sterling Silver

SHOWROOM BY APPOINTMENT ONLY Parkhurst Johannesburg Juanita Duncan 073 168 3761 â&#x20AC;¢ Zeynep Gursesler 081 842 2572 Email address: zeju.leggings@gmail.com Instagram: zeju.jewellery All our jewellery is Sterling Silver with the options of Rose Gold Plated, Yellow Gold Plated, Black Rhodium Plated or simply leave it Silver.

WE DO WHOLESALE ORDERS

JEWELLERY MANUFACTURERS’ ASSOCIATION OF SOUTH AFRICA BORN IN AFRICA JEWELLERY COLLECTIONS

Well entrenched in the Kimberley Process with a strong

South Africa is recognised around the world as the land

legislative framework and controls, the product is manu-

of gold, platinum and diamonds. From the historical

factured in an ethical business and socially responsible

town of Barberton in Mpumalanga, where the first gold

manner, giving the buyer peace of mind and added value to

was discovered, to the Merensky Reef – the largest

the conscientious consumer.

deposits of platinum in the world – and the fabled diamonds from Kimberley and Cullinan mines, our

SHOWCASE COLLECTION

mining history is well known and respected.

Born in Africa was launched in 2010 and features South African manufacturing jewellers listed alphabetically.

With the discoveries made at the Cradle of Humankind,

This listing, which forms part of the AFRICAN Odyssey

our country is linked to the birth of the human race in all

publication, should once again be considered a meeting

its celebrated diversity. Similarly, the culture of adornment

point between South African jewellery production and

in precious metals in South Africa dates back over 1 000

its distribution around the world.

years when, from a place called Mapungubwe in Limpopo Province, one of the largest kingdoms in South Africa had

THE JEWELLERY

a thriving international trade in ivory and gold with Egypt,

All jewellery is manufactured by members of the

China and India.

Jewellery Council of South Africa who abide by the Council’s Code of Ethics and Conduct.

The brand “Born in Africa” celebrates jewellery designed and manufactured in South Africa and created from the

BIA

mineral wealth our country has to offer. The ranges of

The “Born in Africa” brand forms part of the Jewellery

jewellery, manufactured from virgin metals, reflect the

Council’s vision to establish South Africa as the

diversity of our cultures born of the common origin of the

jewellery trading hub of Africa and actively encourages

South African soil.

the development of new entrants into the industry in a responsible, supportive manner.

THE INDUSTRY Our well-established jewellery industry has built a

Dave Newman

reputation for quality at a fair price. Its ability to service

JMASA Chairman

market needs through adaptability and a high level of service are its distinguishing traits. Ranging from technologically advanced mass producers to niche market specialists and hand-crafted pieces, South Africa offers a range of jewellery manufacturers able to cater to any variety of buyers’ needs.

Our thoughts are with the self employed and small business owners in the industry during this uncertain time. Let’s stand together and support each other, even if it’s by means of words of encouragement.

BORN IN AFRICA

TAKE NOTE: For those outside South Africa, use the dialling code +27.

ADELE’S MANUFACTURING JEWELLERS Tel no: 082 595 3868/083 227 6550 E-mail: adele@amj.co.za ADJANI SCHOEMAN T/A ADJANI DESIGN STUDIO Tel no: 083 460 7334 E-mail: info@adjani.co.za Website: www.adjani.co.za AFRICAN ARGENTUM RESOURCES Tel no: 011 608 0427 E-mail: info@silverchem.co.za Website: https://www.africanargentum.co.za/ AFRICAN TRADE BEADS JEWELLERY COLLECTION Tel no: 082 905 1736 / 011 726 7643 E-mail: tamiko@zazenconsulting.com Website: https://www.atbjc.com/about-us/ AKAPO JEWELS Tel no: 011 038 3130 E-mail: wumba@akapo.co.za; labi@akapo.co.za Website: www.akapojewels.co.za ALBO VAN DYK MANUFACTURING Tel no: 044 873 0567 E-mail: albo@telkomsa.net Website: http://www.albovandyk.com/ ALL BLING CREATIONS (PTY) LTD Tel no: 079 744 0971 E-mail: allblingcreations00@gmail.com; mmeshi.nkadimeng@gmail.com ALTIN JEWELLERS Tel no: 012 998 0141 E-mail: info@altin.co.za Website: www.altin.co.za ANACZYNSKI JEWELLERY Tel no: 082 934 5682 E-mail: anaczynski@gmail.com Website: www.anaczynski.co.za ANASTASIA JEWELLERS Tel no: 031 507 5561 E-mail: bazil.heeralall@gmail.com Website: www.anastasiajewellers.co.za ANDREAS SALVER MANUFACTURING JEWELLERS Tel no: 011 706 6828 E-mail: andreas@andreassalver.com Website: www.andreassalver.com

ASIMI JEWELS INTERNATIONAL Tel no: 011 453 4775 E-mail: ellassa@iafrica.com ASSIQUE MANUFACTURING JEWELLERS Tel no: 021 706 3629 E-mail: hashiem@telkomsa.net AU TRADERS AND REFINERS (PTY) LTD Tel no: 011 334 7607/8 E-mail: barend@autraders.co.za; jacqui@autraders.co.za Website: www.autraders.co.za AURUM DESIGN Tel no: 021 423 6590 E-mail: aurum@worldonline.co.za; adela@aurumdesign.co.za Website: www.aurumdesign.co.za AUTHOR BY KATHLYN ALLAN Tel no: 084 247 0358 E-mail: mail@worldofauthor.com AZTEC MANUFACTURING JEWELLERS Tel no: 013 757 0827 E-mail: ron@aztecjewellers.com; kyle@aztecjewellers.com Website: www.aztecjewellers.com BEADZ BY FLEX Tel no: 083 967 3264 E-mail: info@beadzbyflex.co.za Website: www.beadzbyflex.co.za BEAUDELL DESIGNS (PTY) LTD Tel no: 082 885 8303 E-mail: esther@beaudell.co.za Website: www.beaudell.co.za BEN & CO DESIGNS (PTY) LTD Tel no: 072 056 2156 E-mail: bheki@ben-codesigns.com; info@ben-codesigns.com Website: www.ben-codesigns.com BERNARD’S JEWELLERY DESIGN & MANUFACTURE Tel no: 032 586 0889 E-mail: bernard@bernardsjewellery.co.za Website: https://watchesforsale.co.za/ BIJOU EXQUISITE JEWELLERS Tel no: 041 450 4320 E-mail: marnic@bijoujewellery.international Website: https://www.bijoujewellery.international/ BRADLEY MANUFACTURING T/A VARGA MANUFACTURING Tel no: 011 327 7926 E-mail: bradjew@mweb.co.za

ANDRONIKIS MANUFACTURING JEWELLERS Tel no: 082 966 6647 E-mail: mstergiou1966@gmail.com

BRETTLANDS FINE JEWELLERS Tel no: 031 562 8009 E-mail: bretland@iafrica.com Website: www.brettlands.co.za

ANNELLE MURRAY GOUDSMID Tel no: 082 956 7747 E-mail: annellemurray@exclusivemail.co.za

BRIAN BOSMAN GOLDSMITH STUDIO Tel no: 011 616 5328 E-mail: divagoldsmith@yahoo.com

ANTONICORNELLIS JEWELLERY ENTERPRISE Tel no: 074 758 1014 E-mail: antonicornellius.nhlapo@gmail.com

BRONSKI JEWELLERS Tel no: 021 852 7891 E-mail: seanscrase@hotmail.com

ASHLEY HEATHER JEWELLERY Tel no: 082 563 5086 E-mail: info@ashleyheather.co.za Website: www.ashleyheather.co.za

BROWNS THE DIAMOND STORE – WORKSHOP Tel no: 011 438 7920 E-mail: albert@brownsjewellers.com Website: www.brownsjewellers.com

PROUDLY SPONSORED BY THE JEWELLERY COUNCIL OF SOUTH AFRICA

CAPE DIAMONDS Tel no: 021 421 5364 E-mail: joelgraham@capediamonds.co.za Website: www.capediamonds.co.za CAPE PENINSULA UNIVERSITY OF TECHNOLOGY Tel no: 021 460 3632 E-mail: konstandakellisv@cput.ac.za; camerondowl@cput.ac.za Website: www.cput.ac.za CARESS JEWELLERS UITENHAGE CC Tel no: 041 992 4421 E-mail: eben-caress@mweb.co.za CAROMBA MANUFACTURING JEWELLERS Tel no: 036 631 4565 E-mail: frank@caromba.co.za Website: http://www.caromba.co.za CENTRAL UNIVERSITY OF TECHNOLOGY FREE STATE – WELKOM Tel no: 051 507 4044 E-mail: eholmes@cut.ac.za; nmphore@cut.ac.za Website: www.cut.ac.za CHANDLER’S MANUFACTURING JEWELLERS (PTY) LTD Tel no: 011 781 0303 E-mail: mcjewel@netactive.co.za CHARL DE BEER Tel no: 012 440 7693 E-mail: leatherw@mweb.co.za; charldebeer@hotmail.com CHARLENE NEL T/A BELLA COSA Tel no: 021 975 5097 E-mail: charlene@bellacosa.co.za CHATEAU D’OR CC Tel no: 011 728 3741/3723 E-mail: denlincoln@mweb.co.za Website: www.chateaudorjewellers.com COLLEGE OF CAPE TOWN Tel no: 021 464 3821 E-mail: calbrechts@cct.edu.za; eoosthuizen@cct.edu.za Website: http://www.cct.edu.za/ CORNERSTONE MANUFACTURING (PTY) LTD Tel no: 082 599 5919 E-mail: cornerstonelof@gmail.com CAPE PRECIOUS METALS – CAPE TOWN Tel no: 021 551 2066 E-mail: sharon@cpmct.co.za Website: www.capepreciousmetals.co.za CAPE PRECIOUS METALS – DURBAN Tel no: 031 303 5402 E-mail: malcolm@cpmdbn.co.za Website: www.capepreciousmetals.co.za CAPE PRECIOUS METALS – JOHANNESBURG Tel no: 011 334 6263 E-mail: tom@cpmjhb.co.za Website: www.capepreciousmetals.co.za CAPE PRECIOUS METALS – PORT ELIZABETH Tel no: 041 365 1890 E-mail: renee@capepreciousmetals.co.za Website: www.capepreciousmetals.co.za CREATIVE DESIGN MANUFACTURERS (PTY) LTD Tel no: 031 563 3987 E-mail: goldlink@iafrica.com

BORN IN AFRICA

DABERON MANUFACTURING (PTY) LTD Tel no: 011 334 8841 E-mail: daberon1@gmail.com DALEEN BRUWER JEWELLERY DESIGN & GOLDSMITH Tel no: 023 342 7808 E-mail: db@xsinet.co.za DANIEL JACOBS JEWELLERY DESIGN CC Tel no: 021 880 1026 E-mail: djjd@mweb.co.za DAVID BOLDING GOLDSMITH Tel no: 021 418 1049/1612 E-mail: david@dbgold.co.za; marele@dbgold.co.za DC JEWELLERS Tel no: 044 691 3692 E-mail: dcjewel@mweb.co.za DEGLON JEWELLERY STUDIO Tel no: 021 851 3182 E-mail: waynedeglon@telkomsa.net Website: www.waynedeglondesign.withtank.com DESIGN @ 50 Tel no: 010 442 9201 E-mail: edna@design50.co.za Website: http://www.gidz.co.za/projects/design50.html DESIGNER GOLD BUSINESS TRUST Tel no: 043 726 2291 E-mail: info@designergold.co.za Website: https://www.designergold-el.co.za/ DIA-KIM DIAMONDS T/A CHRISTOPHER REID Tel no: 021 418 4484 E-mail: nick@christopherreid.co.za Website: http://www.christopherreid.co.za/ DIAMONDS4EVER Tel no: 082 786 7677 E-mail: info@diamonds4ever.co.za Website: www.diamonds4ever.co.za DIDIDESIGN Tel no: 011 784 0369 E-mail: didi@dididesign.co.za Website: www.dididesign.co.za DR ESME SPICER Tel no: 073 239 9983 E-mail: esme.spicer@gmail.com

EKURHULENI JEWELLERY PROJECT Tel no: 011 825 5822 E-mail: colin@ejewellery.org.za Website: www.ejewellery.org.za ELEMENTAL STUDIO Tel no: 084 507 7777 E-mail: lezamcleod@icloud.com Website: www.elementalstudio.co.za EMBER MANUFACTURING & DESIGN (PTY) LTD Tel no: 083 557 5190 E-mail: info@ember.co.za Website: www.ember.co.za ENZA MANAGEMENT SERVICES Tel no: 031 824 9427 E-mail: khulile@imarajewellery.com EON HOON JEWELLERY DESIGN Tel no: 083 578 7447 E-mail: eon@eonhoon.com Website: www.eonhoon.com ERICA DU PLESSIS (ERICA STRAUSS) Tel no: 021 851 8120 E-mail: artwear@telkomsa.net ETERNITY ENTERPRISE JEWELLERS (PTY) LTD Tel no: 018 290 5722/3 E-mail: eternity@eternityenterprise.com Website: www.eternityenterprise.com EVERTRADE 142 (PTY) LTD T/A D’OURO JEWELLERS Tel no: 011 615 3402 E-mail: dourojhb@vodamail.co.za; a.veloso@dourojewellers.co.za Website: www.dourojewellers.co.za FACET JEWELLERY Tel no: 073 397 8820 E-mail: catherine@facetjewellery.co.za FEMKE KLEISEN DESIGNS (PTY) LTD Tel no: 083 787 6120 E-mail: femkekleisen@webafrica.org.za Website: www.femkekleisen.co.za FERROS JEWELLERS Tel no: 041 363 1881 E-mail: alex@ferrosjewellers.com Website: www.ferrosjewellers.com

DUDLEY’S JEWELLERS Tel no: 082 319 3226 E-mail: dudleysjewellers@gmail.com

FINEGOLD LABORATORY SERVICES Tel no: 021 511 6237 E-mail: admin@finegold.co.za Website: www.finegold.co.za

DURBAN UNIVERSITY OF TECHNOLOGY Tel no: 031 373 6673/6 E-mail: chrisdb@dut.ac.za; samanthav@dut.ac.za Website: www.dut.ac.za

FOREVER JEWELLERY MANUFACTURERS Tel no: 031 564 9006 E-mail: fj@3i.co.za

GC MANUFACTURING JEWELLERY Tel no: 011 326 7919 E-mail: admin@thediamondring.co.za GEM AFRIQUE Tel no: 062 050 6479 E-mail: soni2.goldsmith@gmail.com GLOBAL JEWELLERY ACADEMY Tel no: 082 337 6428 E-mail: robertb@globaljewelleryacademy.co.za Website: www.globaljewelleryacademy.co.za GOLD AND I (PTY) LTD Tel no: 084 360 6762 E-mail: info@goldandi.co.za Website: www.goldandi.co.za GOLDFASHION JEWELLERS CC Tel no: 021 931 1319 E-mail: mhendricks@wsnet.co.za; goldfashion@telkomsa.net GOUDSMID TEHILA VAN ENGELENHOVEN Tel no: 082 674 4410 E-mail: tehila@absamail.co.za HARRIS JEWELLERS Tel no: 021 555 1437 E-mail: harrisjewellers@telkomsa.net Website: www.harrisjewellers.net HAVILAH GOLD CREATIONS Tel no: 041 581 1942 E-mail: design@havilah.co.za; carol@havilah.co.za Website: www.havilah.co.za HEATHER JANE SMITH CERAMICS & PORCELAIN Tel no: 064 915 4282 E-mail: ladyheatherette@gmail.com ICKINGER JEWELLERS Tel no: 015 307 4448 E-mail: jacques@ickinger.co.za Website: www.ickinger.co.za IMFUNDISO SKILLS DEVELOPMENT Tel no: 012 734 0245 E-mail: imfundiso@mweb.co.za Website: www.imfundiso.com IMPILO COLLECTION Tel no: 010 0210441 E-mail: ayeung@impilocollection.co.za Website: www.facebook.com/impilocollection INFACET Tel no: 082 878 4949 E-mail: bridgette@infacet.co.za Website: www.infacet.co.za INGE SCHOLTZ JEWELLERY DESIGNER & MANUFACTURER Tel no: 073 271 3789 E-mail: admin@csvaluers.co.za

ECO CHIC JEWELLERY Tel no: 021 553 0332 E-mail: e.m.duplooy@gmail.com

FRANKLI WILD Tel no: 011 483 2620 E-mail: kgf@frankliwild.com Website: www.frankliwild.com

EDEL DESIGNER JEWELLERY Tel no: 072 636 0213 E-mail: edeldesignerjewellery@gmail.com

GATTOO JEWELLERY DESIGN STUDIO Tel no: 011 852 2046 E-mail: gattoosdesign@gmail.com

ISABELLA JEWELLERS & REFINERS CC Tel no: 011 334 5919 E-mail: isabella@isabella-refiners.co.za Website: www.isabella-refiners.co.za

E-DESIGN Tel no: 082 445 8295 E-mail: cornenaude@e-design.co.za Website: www.e-design.co.za

GAUTA REFINERIES (PTY) LTD Tel no: 012 753 3304 E-mail: rudi@gautarefinery.com Website: https://www.gautarefinery.com/

J HIND JEWELLERS Tel no: 031 306 1330 E-mail: jhindrajesh@gmail.com Website: https://www.jhindjewellers.co.za/

PROUDLY SPONSORED BY THE JEWELLERY COUNCIL OF SOUTH AFRICA

BORN IN AFRICA

KAYRO JEWELLERS Tel no: 041 585 4842 E-mail: slaide.kayro@mweb.co.za

MAGMA METAL RECOVERIES Tel no: 031 702 4422 E-mail: edwards@astronet.co.za

JAGGATH JEWELLERS Tel no: 031 307 7790 E-mail: navinjagath372@gmail.com

KIM CLOETE JEWELLERY DESIGN Tel no: 021 531 9082 E-mail: kim@kimcloetedesign.co.za Website: http://www.kimcloetedesign.co.za/

MAMBU DESIGN Tel no: 011 614 1879 E-mail: mambudesign@mweb.co.za; mambuorders@mweb.co.za

JANINE BINNEMAN JEWELLERY DESIGNS Tel no: 021 715 6178 E-mail: info@janinebinneman.com Website: https://janinebinneman.com/

KINKEL JEWELLERY Tel no: 021 786 1549 E-mail: info@kinkeljewellery.co.za Website: www.kinkeljewellery.co.za

MAPULA DESIGNER JEWELLER (PTY) LTD Tel no: 083 641 2724 E-mail: mapuladesigner@gmail.com Website: www.mapuladesignerjeweller.com

JEWEL CRAFT – BRANDHOF Tel no: 051 444 3449 E-mail: rean.p@mweb.co.za Website: www.jewelcraft.co.za

KRISTEN MALAN CC Tel no: 011 880 1866 E-mail: kristen@merindol.com; john@merindol.com

MARINE GOLD CC Tel no: 021 424 0077 E-mail: stephen@marinegold.co.za

LADY PECULIAR Tel no: 021 886 8868 E-mail: info@ladypeculiar.co.za Website: www.ladypeculiar.co.za

MARION’S JEWELLERY STUDIO Tel no: 041 368 4582/3 E-mail: marionsstudio@mweb.co.za

JADE SOUTH AFRICA Tel no: 021 883 8974 E-mail: rhys@jade-sa.co.za Website: www.jade-sa.co.za

JEWELLERY CONNECTION Tel no: 011 728 6800 E-mail: vmagnes@netactive.co.za; info@thejeweller.co.za Website: www.thejeweller.co.za JEWELLERY CONSULTANCY Tel no: 083 581 1513 E-mail: md.jewelleryconsultancy@gmail.com Website: www.jewelleryconsultancy.co.za JEWELLERY DESIGN CONCEPTS Tel no: 083 709 7722 E-mail: sandm@polka.co.za JOHANNA VAN ZYL Tel no: 082 778 5846 E-mail: jo@johannavanzyl.co.za Website: www.johannavanzyl.co.za JOHN STEDMAN T/A ELEMENTAL DESIGN Tel no: 031 572 2902 E-mail: john@elementaldesign.co.za Website: www.elementaldesign.co.za JOHREN MANUFACTURING CC T/A THE JEWELLERY SHOP Tel no: 046 624 3748 E-mail: johren@telkomsa.net JOY MASSYN JEWELLERY MANUFACTURE & DESIGN Tel no: 012 662 2861 E-mail: joy@joymassyn.co.za Website: http://www.joymassyn.com/ JPPE LAPIDARY Tel no: 021 424 7764 E-mail: kylegilson@mweb.co.za JYARAS JEWELLERS (PTY) LTD Tel no: 067 397 6373 E-mail: admin@jyarasjewellers.co.za Website: https://jyarasjewellers.co.za/contact/

LALI SILVER JEWELLERY Tel no: 011 646 8358 E-mail: jc_tilman@yahoo.com Website: www.lalisilver.co.za LAMBO DIAMONDS Tel no: 081 743 9255 E-mail: christian@lambodiamonds.com Website: www.lambodiamonds.com L’AUTRICHE FINE JEWELLERY Tel no: 011 883 4021 E-mail: ernst@lebijoux.co.za Website: www.lautrichefj.co.za LEGA DORO CC Tel no: 011 450 3233 E-mail: legadoro@global.co.za; diamondafric@telkomsa.net Website: www.legadoro.co.za LEOPOLDINE DESIGNS Tel no: 076 586 3820 E-mail: info@leopoldinedesigns.co.za LEUVEN METALS (PTY) LTD Tel no: 021 426 4140 E-mail: kvessen@oroafrica.com; andrev@oroafrica.com Website: www.leuvenmetals.co.za LILLY FRIEDLAENDER CC Tel no: 021 887 1655 E-mail: lilly.f@wol.co.za LORIEN MANUFACTURING JEWELLERS Tel no: 011 967 1700 E-mail: heather@allanybrink.co.za LOVI JEWELLERY DESIGN Tel no: 011 882 3272 E-mail: lovijewellery@gmail.com

K2 DESIGN STUDIO Tel no: 031 940 1274 E-mail: khanyisile@k2designstudio.co.za Website: www.k2designstudio.co.za

MADE OF METTLE Tel no: 079 386 1079 E-mail: tracey@madeofmettle.co.za Website: www.madeofmettle.co.za

KARLIEN DESIGNS CC Tel no: 083 659 2607 E-mail: karlien@karliendesigns.co.za Website: www.karliendesigns.co.za

MADELIEF DESIGNER JEWELLERY Tel no: 083 453 7018 E-mail: madeliefjewellery@gmail.com

KARLSEN JEWELLERY CO Tel no: 033 386 7872 E-mail: karlsen@jewelleryco.co.za

MADELINE’S TEMPTATIONS Tel no: 083 305 2798 E-mail: info@madelinestemptations.co.za Website: https://www.madelinestemptations.co.za/

PROUDLY SPONSORED BY THE JEWELLERY COUNCIL OF SOUTH AFRICA

MARK WHITEHORN GOLDSMITH Tel no: 083 271 6065 E-mail: info@markwhitehorn.co.za Website: https://markwhitehorn.co.za/ MASELESELE JEWELLERS Tel no: 012 734 0245 E-mail: imfundiso@mweb.co.za; imfundisojewellers@mweb.co.za Website: www.imfundiso.com MD INDIVIDUALLY DESIGNED HANDCRAFTED JEWELLERY T/A MICHAEL’S DESIGNS Tel no: 011 465 6446 E-mail: michael@michaelsdesigns.co.za Website: www.michaeldesigns.co.za MEDITERRANEAN JEWELLERS Tel no: 082 689 0630 E-mail: panayiotis@mmjewellers.co.za Website: http://www.mmjewellers.co.za/ MERAKI JEWELLERY DESIGN Tel no: 082 574 6043 E-mail: megan@merakijewellerydesign.com Website: www.merakijewellerydesign.com METAL CONCENTRATORS SA (PTY) LTD – CAPE TOWN Tel no: 021 510 0770 E-mail: cpt@metcon.co.za Website: www.metcon.co.za METAL CONCENTRATORS SA (PTY) LTD – CENTURION Tel no: 012 000 4440 E-mail: info@metcon.co.za Website: www.metcon.co.za METAL CONCENTRATORS SA (PTY) LTD – DURBAN E-mail: info@metcon.co.za Website: www.metcon.co.za METAL IMAGE Tel no: 021 447 6600 E-mail: mi_greg@iafrica.com; mi_accounts@iafrica.com Website: www.metalimage.co.za MG IVORY Tel no: 011 788 1018 E-mail: mgivory@netactive.co.za

BORN IN AFRICA

MICHAEL J SOLOMON MANUFACTURING JEWELLERS (MJS) Tel no: 011 792 5292 E-mail: ms@absamail.co.za

PEARL AND DIAMONDS STUDIO Tel no: 011 678 0595/6 E-mail: pearldiamond@mweb.co.za Website: https://www.pearlanddiamond.co.za/

RAND REFINERY LIMITED Tel no: 011 418 9000 E-mail: nicolab@gold.co.za Website: www.randrefinery.com

MICHL CONTEMPORARY FINE JEWELLERY Tel no: 021 913 3944 E-mail: michelleliaosa@gmail.com Website: www.michljewellery.com

PHATSIMA JEWELLERY DESIGNS Tel no: 072 739 6800 E-mail: phatsimantando@gmail.com; orders@phatsimajd.com Website: www.phatsimajd.com

RARE EARTH CREATIONS Tel no: 011 326 1727 E-mail: noloyiso@rarearth.co.za Website: https://www.rareearth.co.za/

MIRKO JEWELLERY Tel no: 021 886 8296 E-mail: mirinda@mirkojewels.co.za Website: http://mirkojewels.co.za/ MIZANE JEWELLERY Tel no: 011 485 3784 E-mail: mizane@ananzi.co.za Website: www.mizanejewellery.co.za MUGA MUGA HANDMADES Tel no: 072 299 7148 E-mail: info@mugamuga.co.za Website: www.mugamuga.co.za NEWMAN JEWELLERY DESIGN Tel no: 012 329 9600 E-mail: nina@newmandesign.co.za; dave@newmandesign.co.za NIGHT SHINE CANDY Tel no: 082 455 8973 E-mail: aleks@nightshinecandy.com Website: www.nightshinecandy.com NILU ENGRAVING & JEWELLERY (PTY) LTD Tel no: 083 384 7792 E-mail: laser@nilu.co.za Website: www.nilu.co.za/ NOMAD JEWELLERY & ACCESSORIES Tel no: 082 770 9788 E-mail: idieh@mweb.co.za; info@nomadjewelleryandaccessories.com Website: https://nomadjewelleryandaccessories.com/ NOVUS DESIGN STUDIO Tel no: 012 332 5850 E-mail: info@novusdesign.co.za Website: http://www.novusdesign.co.za/ NQ JEWELLERY DESIGN SERVICES Tel no: 073 700 6225 E-mail: nq2jewel@gmail.com Website: www.nqjewellery.co.za NV DESIGN COMPANY T/A BY NANETTE Tel no: 021 883 3856 E-mail: nanette@bynanette.com Website: www.bynanette.com ORO AFRICA (PTY) LTD – CAPE TOWN Tel no: 021 480 9860 E-mail: sharin@oroafrica.com Website: www.oroafrica.com ORO AFRICA (PTY) LTD – JOHANNESBURG Tel no: 011 645 9260 E-mail: sharin@oroafrica.com Website: www.oroafrica.com OSMOND’S Tel no: 021 559 8277 E-mail: osmond@telkomsa.net PAUL GALLIAS Tel no: 073 194 2415 E-mail: pgallias@hotmail.com

PHILIP ZETLER JEWELLERS Tel no: 021 423 2771 E-mail: pzetler@mweb.co.za Website: www.philipzetlerjewellers.co.za PHOENIX MANUFACTURING JEWELLERS Tel no: 012 549 4966 E-mail: jack@phoenixjewellers.co.za Website: www.phoenixjewellers.co.za PICCOLO FINE DESIGNER JEWELLERY Tel no: 083 396 6178 E-mail: suvette@piccolo-jewellery.co.za Website: http://piccolo-jewellery.co.za/ PIERO G MANUFACTURING T/A PICO JEWELLERS Tel no: 011 483 3442 E-mail: pico1@global.co.za Website: www.picojewellery.com PIYUVE JEWELLERS CC Tel no: 031 301 3963 E-mail: aroon@piyuvejewelers.co.za; shashi@piyuvejewelers.co.za Website: www.piyuvejewelers.co.za PNEUMA JEWELLERS CC Tel no: 011 702 1462 E-mail: admin@pneumajewellers.com Website: www.pneumajewellers.co.za POLART JEWELLERY STUDIO Tel no: 021 422 3848 E-mail: info@polart.co.za; polart@telkomsa.net Website: http://www.polart.co.za/home.html POPULAR DIAMOND JEWELLERY MANUFACTURING CC Tel no: 011 484 7044 E-mail: pop@tiscali.co.za PRECISION SETTERS Tel no: 011 484 7803/4 E-mail: julian@precisionsetters.co.za PRETTY FOUND THINGS Tel no: 083 651 9042 E-mail: prettyfoundthings@gmail.com Website: www.prettyfoundthings.co.za

RASIFIWA (PTY) LTD Tel no: 021 422 1350 E-mail: rssa@rasifiwa.com; jacqui@rasifiwa.com Website: www.rasifiwa.com REC SET & ENGRAVE (PTY) LTD Tel no: 011 326 1727 E-mail: neil@rarearth.co.za; noloyiso@rarearth.co.za RICHLINE SA (PTY) LTD Tel no: 011 418 1600 E-mail: johan@richlinesa.co.za; marco@richlinesa.co.za Website: www.richlinegroup.co.za RITCO MANUFACTURING JEWELLERS Tel no: 041 374 2101 E-mail: sales@ritco.co.za Website: www.ritco.co.za ROHAN CHERRY DESIGNS Tel no: 082 974 4566 E-mail: info@rcdesigns.co.za Website: www.rcdesign.co.za ROK ORIGINALS Tel no: 072 203 3288 E-mail: info@rokoriginals.com Website: https://www.rokoriginals.com/ ROMANELLI DESIGNS (PTY) LTD Tel no: 011 794 1666 E-mail: bling@romanellidesigns.co.za Website: https://romanellidesigns.co.za/ RONALD’S JEWELLERY DESIGN Tel no: 031 701 5154 E-mail: ronaldcbr262@gmail.com ROUX DU PREEZ DESIGNS Tel no: 084 207 3876 E-mail: sales@preezdesigns.co.za Website: www.preezdesigs.co.za RUTH PROWSE SCHOOL OF ART Tel no: 021 447 2492 E-mail: admin@ruthprowse.co.za Website: www.ruthprowse.co.za SATHKAAR JEWELLERS C.C Tel no: 031 306 4921 E-mail: sathkaar@gmail.com

PRINS & PRINS DIAMONDS Tel no: 021 422 1090 E-mail: petre@prinsandprins.com; riana@prinsandprins.com Website: www.prinsandprins.com

SCARAB JEWELLERY STUDIO CC Tel no: 021 683 4646 E-mail: janine@scarabjewellery.co.za; tanya@scarabjewellery.co.za Website: www.scarabjewellery.co.za

QUICKSET JEWELLERS Tel no: 031 468 9236 E-mail: qsjewel@telkomsa.net; osjewel@telkomsa.net Website: www.quicksetjewellers.co.za

SEDA LIMPOPO JEWELLERY INCUBATOR Tel no: 015 293 0214 E-mail: tessa@slji.org.za Website: www.slji.org.za

RALPH WALTON Tel no: 028 316 3851 E-mail: ralph@rwd.co.za Website: https://www.rwd.co.za/

SERAGLIO JEWELLERS Tel no: 011 783 8301 E-mail: rolling.albert@yahoo.com Website: www.seragliojewellers.com

PROUDLY SPONSORED BY THE JEWELLERY COUNCIL OF SOUTH AFRICA

BORN IN AFRICA

SHADOW JEWELLERS Tel no: 082 689 8297 E-mail: shadrackmogoane@yahoo.com

SUGARBUSH CREATIONS Tel no: 015 293 2358 E-mail: sugarbushcreations@gmail.com

SHANI D JEWELLERY DESIGN (PTY) LTD Tel no: 082 308 2111 E-mail: diamondshani@gmail.com Website: http://www.shanidjewellery.co.za/

SUSAN ROOS JUWELE Tel no: 028 754 2949 E-mail: info@roosjuwele.co.za Website: www.roosjuwele.co.za

SIBAHLE JEWELLERY (PTY) LTD Tel no: 011 049 3933 E-mail: nthabiseng@sibahlejewellery.co.za Website: www.sibahlejewellery.co.za

TCHALIEU JEWELLERY Tel no: 011 453 0492 E-mail: siphokazi.tchalieu@gmail.com

SILK ROUTE GOLD (PTY) LTD Tel no: 011 450 3192 E-mail: info@silkroutegold.com Website: www.silkroutegold.com SILPLAT (PTY) LTD Tel no: 021 461 5344 E-mail: info@silplat.co.za Website: www.silplat.co.za SILVER MYST – JULIANA RED Tel no: 021 762 9794 E-mail: moyonela@gmail.com SIMON EFUNE MANUFACTURING JEWELLERS Tel no: 011 334 4529 E-mail: simon.efune@mweb.co.za SINCE NOW JEWELS Tel no: 072 336 9518 E-mail: sincenowcz@gmail.com SIRKEL JEWELLERY Tel no: 011 726 2365 E-mail: sirkeldesign@gmail.com Website: www.sirkeljewellery.co.za SL HERMAN MANUFACTURING JEWELLERS Tel no: 012 460 6771 E-mail: slhj@telkomsa.net Website: http://www.hermanmanufacturing jewellers.co.za/

THATO RADEBE JEWELLERY E-mail: thato@thatoradebejewellery.co.za Website: https://thatoradebejewellery.co.za/ THE BERA DIAMOND ACADEMY Tel no: 011 854 4556 E-mail: mmbera@gmail.com; muhammad.bera@absa.co.za Website: http://www.benefittohumanity.com/ THE JEWELLERY HUB Tel no: 083 326 5746 E-mail: ian@worldofdiamonds.co.za; yolandi@worldofdiamonds.co.za Website: www.worldofdiamonds.co.za THE MAKERY Tel no: 082 600 7142 E-mail: info@themakerycollection.com Website: www.themakerycollection.com

VICTORIA ORPEN JEWELLERS Tel no: 011 615 4758 E-mail: victoriaorpensa@gmail.com; roxanne.campbell07@gmail.com VIJAY SHAH CONCEPTS Tel no: 031 564 2948 E-mail: vijayshah@telkomsa.net; nihalshah23@gmail.com Website: www.vijayshahjewellers.co.za VK JEWELLERY Tel no: 082 789 4498 E-mail: vivek@vkjewellery.co.za Website: www.vkjewellery.co.za

TINSEL GALLERY Tel no: 011 782 4051 E-mail: geraldine@tinsel.co.za Website: https://tinselgallery.com/

WAINWRIGHT JEWELLERS Tel no: 021 554 1169 E-mail: info@wainwrightjewel.co.za Website: www.wainwrightjewel.co.za

TIP TOP JEWELLERS Tel no: 044 873 3048 E-mail: tiptop@lantic.net

WHITE DIAMOND JEWELLERS Tel no: 035 789 5550 E-mail: whitediamondjewellers@telkomsa.net Website: www.telkomsa.net

STARBRIGHT JEWELLERY Tel no: 083 775 9995 E-mail: megan@starbrightgirl.com Website: https://www.starbrightgirl.com/

TRISLO (PTY) LTD Tel no: 012 259 0100 E-mail: info@trislo.co.za Website: www.trislo.co.za

STUDIO 1980 (PTY) LTD Tel no: 083 379 0171 E-mail: info@studio1980za.com Website: https://studio1980za.com/

TSHWANE UNIVERSITY OF TECHNOLOGY Tel no: 012 382 6007 E-mail: newmand@tut.ac.za Website: www.tut.ac.za

STUDIO LOUBSER Tel no: 011 782 4051 E-mail: liz@lizloubser.com; info@studioloubser.com Website: www.studioloubser.com

VAWDA GOLD GEM JEWELLERS Tel no: 031 208 9142/3 E-mail: info@vawdagoldgem.co.za Website: www.vawdagoldgem.co.za

VUKANI UBUNTU COMMUNITY DEVELOPMENT PROJECTS Tel no: 012 342 1385/8099 E-mail: demos@vukani.org; info@vukani.org Website: www.vukani.org

TRIMALCHIO Tel no: 012 346 6874 E-mail: casanra@mweb.co.za

STUDIO C MANUFACTURING JEWELLERS Tel no: 011 642 7826 E-mail: chris@studioc.co.za; peggy@studioc.co.za Website: www.studioc.co.za

VALLABHJEE’S JEWELLERY SHOP Tel no: 032 944 1657 E-mail: hemval1@yahoo.co.uk

THE PLATINUM INCUBATOR Tel no: 014 597 0736 E-mail: sibongile@tpi.org.za Website: www.tpi.org.za

SMITH JEWELLERY Tel no: 071 313 8649 E-mail: info@smith-jewellery.com Website: www.smith-jewellery.com

STUDIO 39 JEWELLERY DESIGN Tel no: 031 764 3000 E-mail: studio39@telkomsa.net Website: www.studio39.co.za

UNIVERSITY OF STELLENBOSCH Tel no: 021 808 3047 E-mail: ct@sun.ac.za; Joani@sun.ac.za Website: http://www.sun.ac.za/english/faculty/arts/ visual-arts/

TURNER MANUFACTURING JEWELLERS Tel no: 021 424 2528 E-mail: sam@turnerjewellers.com Website: http://www.turnerjewellers.com/ UNCUT JEWELLERS Tel no: 083 225 8221 E-mail: mark@uncutjewellers.co.za Website: www.uncutjewellers.co.za UNIVERSITY OF JOHANNESBURG Tel no: 011 559 1129/1125 E-mail: fnazier@uj.ac.za Website: www.uj.ac.za

PROUDLY SPONSORED BY THE JEWELLERY COUNCIL OF SOUTH AFRICA

WOOSH DESIGNS JEWELLERY STUDIO Tel no: 011 318 1340 E-mail: wooshen@wooshjewellery.co.za Website: www.wooshjewellery.co.za YOL NOMADIC JEWELLERY Tel no: 074 136 3633 E-mail: yol_lu@yahoo.fr ZUREL BROTHERS SA (PTY) LTD Tel no: 015 293 2306/58 E-mail: zurelpolokwane@telkomsa.net; zurelqms@gmail.com Website: www.zurel.co.za

Disclaimer: taken from African Odyssey 2019/20 All JMASA member details were correct at the time of going to print. While every effort has been made to ensure the accuracy of contents, neither the JMASA nor the publishers can be held responsible for any omissions or errors, or any misfortune, injury, consequences or damages which may arise therefrom.

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