Print to Profit: Just Imagine Marketing's Journey to Increased Readership and Revenue with Issuu +
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Meet Just Imagine Marketing
In an era when print was king and newspapers reigned supreme, a savvy marketer with a strong desire to serve her community embarked on an entrepreneurial journey. Stemming from her very first project for a local magazine in 1997, Kathy Hess-Slocum, founder of Just Imagine Marketing, quickly built a strong foundation in print publishing. Not long after, the digital revolution began to take shape, and Just Imagine Marketing was quick to adapt and evolve.
In its relentless pursuit of new ways to share content and captivate audiences worldwide, the agency discovered Issuu –a treasure trove for digital publishing that empowers Just Imagine Marketing to expand its reach, delight its clients, and truly make a splash in the world of digital marketing and advertising.
As a loyal customer for over 14 years, Just Imagine Marketing has witnessed the transformative power of Issuu firsthand. Providing marketing, PR, and advertising agencies with all the tools they need to publish, share, and promote content across
all digital marketing channels, Issuu swiftly became the centerpiece of Just Imagine Marketing’s workflow. With a current portfolio boasting six magazines, this marketing maven uses Issuu’s all-in-one content transformation platform to effortlessly dazzle clients and readers alike by creating, publishing, distributing, and promoting engaging reading experiences with ease.
Keep reading to learn about Just Imagine Marketing’s impressive growth as it navigates the rapidly changing digital landscape, fueled by Issuu and the agency’s commitment to continuous adaptability and innovation.
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"When I discovered Issuu, I was in heaven. It transformed everything about my agency at the click of a button. I’m a very happy customer.”
- Kathy Hess-Slocum, Founder at Just Imagine Marketing
Content Marketing Challenges
In the ever-evolving digital marketing space, Just Imagine Marketing faced a seemingly unsurmountable challenge: adapting to the rise of online competition and finding a way to seamlessly take printed marketing materials online. With countless hours dedicated to manually adding hyperlinks to its clients’ content, all while ensuring that the beautifully crafted 64-page magazines were easily accessible online, the right platform was needed.
When Just Imagine Marketing discovered Issuu, the agency’s trajectory and its approach to digital publishing and content marketing changed forever. Untied from the time-consuming and tedious manual processes of print publishing, the agency began to experience a newfound freedom to focus on what truly matters: crafting compelling content and expanding its remarkable portfolio with captivating digital magazines of all kinds.
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A Brilliant Solution
Utilizing Issuu’s powerful capabilities and top-notch features, Just Imagine Marketing was able to transform the way it creates, publishes, and distributes content virtually overnight. As a pivotal addition to the agency’s workflow, Issuu streamlines its creation-to-distribution processes, resulting in increased revenue, readership, read time, and engagement.
Just Imagine Marketing has mastered the art of captivating readers and keeping them engaged far longer than it ever could with print-only operations. The ability to stack publications into client-specific categories right on its Issuu profile has been instrumental in accelerating the sales process, allowing the agency to share curated collections of magazines with prospective clients and sign new business faster. Harnessing the power of built-in Statistics and interactive Links has proven to be a game-changer for Just Imagine Marketing’s digital strategy.
With each magazine being enhanced with Links and subsequently shared with audiences at the click of a button, readership has increased fourfold over the years. Moreover, transforming magazines into page-turning Flipbooks simplifies the process of making any required adjustments, ultimately saving precious time and energy while enhancing the reader experience and that of its clients, too.
Leveraging Statistics, Just Imagine Marketing gains invaluable insights into reader behavior and preferences for every client publication. Ever since making Issuu an essential part of its workflow, the agency has observed a notable surge in both circulation and read time. These metrics paint a vivid picture of success, with average read time leaping from 1-2 minutes to an
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"Issuu has always been the one for me. I always recommend Issuu to every other magazine in the area because the platform is simply brilliant.”
- Kathy Hess-Slocum, Founder at Just Imagine Marketing
impressive 8-10 minutes – a testament to dynamic digital content’s efficacy in capturing and retaining reader interest.
Armed with a wealth of data-driven insights, Just Imagine Marketing can relieve clients' concerns, making tweaks in response to performance in real-time and showcasing the solid online presence it has generated by using Issuu. This symbiotic relationship not only helps the agency stay ahead of the curve but also gives it a competitive edge that translates into higher revenue.
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"When I first started using Issuu, I quickly got ahead of my competitors, and it gave me a winning edge which resulted in higher revenue.”
- Kathy Hess-Slocum, Founder at Just Imagine Marketing
Key Results
Upon making Issuu an integral part of its digital publishing and content marketing strategy, Just Imagine Marketing noticed outstanding results:
Just Imagine Marketing observed a staggering 10 to 14% increase in readership, demonstrating the effectiveness of Issuu in improving content reach.
Average read time jumped from 1-2 minutes to a notable 8-10 minutes for all magazines, indicating that readers are more engaged with the content and spend more time consuming it.
Going digital with its magazines through Issuu has firmly established Just Imagine Marketing as a trailblazing marketing agency locally and beyond.
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