Issuu for Designers eBook

Issuu for Designers

“Design adds value faster than it adds costs.”

– Joel Spolsky

Elevated Digital Design

Digital design is essential to developing strong marketing materials, visual art, and so much more. The digital spaces we use daily would be less inviting and harder to navigate if it weren’t for good design. From UX/UI designers to creative directors, you can elevate your essential work across digital platforms.

In this guide, we’ll dive into how creatives focused on digital design can expand their reach, display their skills, and build out their brand online. Before we do that, here’s a snapshot of the industry and how consumer trends are shifting.

1. Content Marketing

Currently, there are more than 1.2 billion websites worldwide, with more than 250,000 new ones being created daily. There’s no shortage of content competing for attention in every corner of the internet. Design helps people cut through the clutter and find valuable content. In a survey of tech and software industry professionals, 51% of respondents said that visuals and graphic design assets helped them generate more qualified leads, while 65% of businesses overall either have an in-house graphic designer or work with an external one to address their visual design needs. Companies are ready to invest in design-centric projects because of the higher returns on investment.

2. Website and Branding

Recently, PRNewswire reported that 94% of people believe their first impression of a company is directly related to its website’s design and feel. 81% of businesses in this Piktochart survey reported using graphic design in various formats. Brands of all sizes are investing more than ever in UX and UI, graphic design, and other visual branding and marketing materials.

3. Social Media

In a 2023 market research report from IBISWorld, 80% of digital marketers said they use graphic design regularly in their social media marketing. This should come as no surprise since its endless scroll means a never-ending bid for an audience's attention. Designers need to find a balance between staying current with trends while conveying originality and a clear vision in their content.

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How Issuu Helps Designers Shine

Take your designs further by uploading assets like brochures, magazines, creative publications and more to Issuu. Then transform your designs into multi-channel digital-ready assets. All while retaining your pixel-perfect aesthetic. Go from InDesign to your website and beyond with Issuu’s tools to connect your content with your audience. Here are some ways your work can break out of the traditional content marketing strategies and help you reach your goals.

Create a Stunning Portfolio

As a designer, the goal is always to highlight your best work. Now you can do that in a digital, easy-to-share format. Issuu enables designers and other creative professionals to share their work through a customizable and highly shareable digital portfolio. With our easy Embed feature, you can add your portfolio to your website and swap it out as needed, so your site always stays on-brand and up-to-date with minimal effort. Issuu helps you get your designs out there and promote yourself as effectively as your work’s visual impact.

Make Your Work Shareable

Having an engaging platform online will promote and lend credibility to your work. From freelancers to agencies, creative directors to design students, having a dedicated space online for your work can be invaluable. Especially when you can upload a range of materials, including project briefs for clients and magazines or case studies for your brand.

Sell Content Online

Design work can go as far as your imagination and reach audiences all over the world. With those audiences come opportunities to share your work on a large scale and invite them to own copies of your work. Prints and merchandise are great ways to do that, and digital assets can be added to that strategy to create more passive income. Issuu’s Digital Sales feature empowers you to sell your designs online as small-scale or recurring publications that you can host, promote, and sell completely commission-free. Monetizing your designs is easier than ever before with Issuu. Now your work can go further, and you can increase sales without needing to maintain manufacturing details or costs.

Issuu empowers you to present digital portfolios in a crisp fullscreen display. With our tools, you can promote agency projects across multiple online platforms and save time, delivering work (and results) ahead of schedule. From UX/UI designers to creative directors, elevating your work has never been simpler than it is with Issuu.

Get your work seen online, sell original content, or dazzle clients with results. Ready to give it a try?

Sign up with Issuu today.

“To us as an advertising agency, Issuu is extremely valuable in order to be able to offer our customers their publications in an easy-to-use digital solution. With the added marketing and SEO features, Issuu offers a great and well-rounded solution for our customers.”

– Kurér Grafisk, Advertising Agency