The Power of the GIF

The Power of the GIF

March 2021

The Power of the GIF

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Agenda

All participants will be muted throughout the duration of the presentation to ensure the best audio quality for all Please submit your questions anytime during the webinar. Click the Q&A button to do so (shown below)

20 minutes - Issuu Insights 15 Minutes- Demo Open Q&A

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Lastly, we’re recording today’s webinar, and we’ll share the link in our follow-up. That way you can listen to it again, and even share with others who may be interested

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Meghan Cole Product Marketing Manager

Fan of all things Digital.

Also, bikes.

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What Level of Marketer are You? QUICK POLL

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What is the main reason you’ve joined today?

QUICK POLL

ABOUT ISSUU Issuu helps people transform static designs into high-performance content for every digital marketing channel.

PUBLISH to ISSUU

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MEASURE Impact

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Issuu Insights Leveraging the Power of the GIF

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What is a GIF? The Technical Answer: “Graphics Interchange Format”- A lossless format for image files that supports both animated and static images.

Whether you’re a marketer, consumer, or both, everyone is a fan of the GIF. When words just don’t do justice, the animated GIF offers us ways to express our emotions, show a reaction, grab your reader’s attention and express ourselves in this digital world.

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But really, what is a GIF? How “GIF”s have transcended the file format.

The style of GIFS has created its own communications shorthand. Short, looping video content that’s easily shared on digital platforms thanks to their small file size is a huge benefit.

GIFs can... ● ● ● ● ● ●

Provide emphasized feedback with little effort Serve as a call-to-action or click-through to more content Convey your brand to attract new customers Increase sales Give audiences a preview of things to come Provide a quick demonstration

When and Where to use GIFs

Social Media

Emails

GIFs on Social Media go hand-in-hand.

Adding motion to your email with a GIF is a great way to grab your subscribers’ attention, point them toward an action you want them to take, or keep them scrolling to make sure they get your whole message.

Make sure that your use of GIFs aligns with your brand and audience.

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Demo

Are you interested in a free workshop on how Issuu can help transform your content into stories, emails, and social posts to engage your customers?

Tuesdays Getting Started, Preparing PDF for Upload Wednesdays Mobile Optimization Thursdays Statistics and Integrations

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Q&A