C A M P
:
F E B R U A R Y
H A C IPublisher: E N CCQ D magazine A I S S U U , Issue: CCQ6
2 6 - 2 8 , S A N
2 0 1 6
F R A N C I S C O
Welcome to Generators Camp @ Hacienda issuu Generators, we’re thrilled to welcome you to the first ever issuu Generators Camp. You and your fellow attendees have been handpicked from around the globe for your brilliant curation of content around fashion, music, art and design. From our basecamp at Hacienda issuu in the heart of San Francisco’s Mission District, we are looking forward to three incredible days together. Part conference, part workshop, part inspiration fest, our goal for Generators Camp is to send you home with ideas and tools to help raise issuu’s creative bar even higher. Thank you for doing what you do. And welcome.
— Joe Hyrkin, CEO of issuu
“I know not all that may be coming, but be it what it will, I’ll go to it laughing.”
― Herman Melville, Moby-Dick; or, The Whale
Generator: Forge. Art Magazine. Publication: Issue 10 Growth
Schedule of Events
Friday 1:00 - 4:00 pm Arrival 5:00 - 6:00 pm Cocktail Hour 6:00 - 8:30 pm Dinner
Saturday 10:00 - 11:00 am Breakfast/CEO Welcome 11:00 am -12:00 pm Design Panel 12:00 - 2:00 pm Editor’s Lunch 2:00 - 3:00 pm Business of Publishing 3:00 - 3:30 pm “Magma” Demo 3:30 - 6:00 pm Magazine Hackathon 4:30 - 5:30 pm Photography Session 6:00 -9:00 pm issuu Community Party and Salon Dinner
Sunday 9:00 -11:00 am Breakfast 11:00 am Departure
Generator: Atlas Magazine Publication: Issue 3 | Enchantment
Giselle Melendres@gisellelisabeth Founder and editor of Mad Sounds Magazin based in Seattle. Giselle started Mad Soun in Northern California, and continues to pr year at Seattle University. Cathrine Khom@cathrinekhom Catherine isM the founde E ELos T TAngeles-based H E Magazine. She started the magazine in Apr business while attending California State U Mary’s Medical Center. Anisa Tavengar@anisatav Anisa is the editor-in-chief of Barnard Colle Magazine. She has a background in fashion and HerCampus and will graduate with an Matthew James Wilson@ForgeArtMag Founder and editor of the New York City-b issue features submitted photographs, illu a single theme. Launched in 2014, Matthew attending Columbia University for applied Mindy Seegal Abovitz A self-taught drummer and drum machine drumming magazineTom Tom in 2009 and MINI presence and promote its feminist messag the only contest for female drummers, Hit Megan Breukelman Megan Breukelman@meganbruekelman: i with a degree from the School of Visual Ar fashion magazineAtlas in 2012, and along w print in 2014. She continues to work in pho Olivia Bossert Olivia Bossert@oliviabossert: is a creative ENCHANTMENT in Cornwall. She startedAtlas Magazine in fall/winter 2015
ISSUE NO.3
1
ne, an online youth and culture publication nds in 2013 while still attending high school roduce it while completing her freshman
er and editor-in-chief ofLocal Wolves ril of 2012 and continues to expand the University-Long Beachand working at St.
ege’s acclaimed fashion publication,Hoot n, with previous experience at Refinery 29 n Art History major in 2018. based quarterly art magazine, Forge.. Each ustrations and words centered around w continues to produce Forge. while d visual arts. e programmer. She started the women’s continues to grow the magazine’s online mad sounds ge today by speaking at colleges as running t Like A Girl. is a New York City based photographer rts. She co-founded the digital version of with her partner Olivia, expanded into otography and in New York City. e director and fashion photographer based 2012 along with her partner Megan and JANUARY/FEBRUARY 2016
ABOUT FEMALE DRUMMERS
a publication for the young and daring
VULA VIEL
MISS EAVES
CHITRANGANA
CHARAN-PO-RANTAN
local wolves magazine — 1
$6 | € 6 | £ 6 DISPLAY WINTER 2015/16
TRACY & THE PLASTICS
the modern age ISSUE NO. 12
Giselle Melendres@gisellelisabeth Founder and editor of Mad Sounds Magaz based in Seattle. Giselle started Mad Sou in Northern California, and continues to year at Seattle University. Cathrine Khom@cathrinekhom Catherine is the Los Angeles-based found Magazine. She started the magazine in A business while attending California State Mary’s Medical Center. Anisa Tavengar@anisatav Anisa is the editor-in-chief of Barnard Co Magazine. She has a background in fashi and HerCampus and will graduate with a Mindy Seegal Matthew James Wilson@ForgeArtMag Founder and editor of the New York CityAbovitz issue features submitted photographs, il a single theme. Launched Tom Tom in 2014, Matthe attending Columbia University for applie Mindy Seegal Abovitz A self-taught drummer and drum machin drumming magazineTom Tom in 2009 and presence and promote its feminist messa the only contest for female drummers, H Megan Breukelman Megan Breukelman@meganbruekelman: with a degree from the School of Visual A fashion magazineAtlas in 2012, and along print in 2014. She continues to work in ph Olivia Bossert Olivia Bossert@oliviabossert: is a creativ in Cornwall. She startedAtlas Magazine in Mindy is a self-taught drummer
and drum machine programmer
who started the women’s drumming magazine, Tom Tom, back in 2009. Today she continues to grow the
magazine’s online presence and promote its feminist message by speaking at
colleges and running an annual contest for female drummers, Hit Like A Girl.
zine, an online youth and culture publicati unds in 2013 while still attending high scho produce it while completing her freshman
der and editor-in-chief ofLocal Wolves April of 2012 and continues to expand the e University-Long Beachand working at St.
ollege’s acclaimed fashion publication,Hoot ion, with previous experience at Refinery 2 an Art History major in 2018. Giselle Matthew -based quarterly art magazine, Forge.. Each Melendres James Wilson llustrations and words centered around ew continues to produce Forge. while Mad Sounds Forge. ed visual arts. ne programmer. She started the women’s d continues to grow the magazine’s online age today by speaking at colleges as runni Hit Like A Girl. : is a New York City based photographer Arts. She co-founded the digital version of g with her partner Olivia, expanded into hotography and in New York City. ve director and fashion photographer base n 2012 along with her partner Megan and Matthew is the founder and editor
@gisellelisabeth
of the New York City-based quarterly
Giselle is the founder and editor of
art magazine, Forge.. Each issue
Mad Sounds Magazine, an online
features submitted photographs,
youth and culture publication based
illustrations and words centered around
in Seattle. Giselle started Mad
a single theme. Launched in 2014,
Sounds in 2013 while still attending
Matthew continues to produce Forge.
high school in Northern California,
while attending Columbia University
and continues to produce it while
for applied visual arts.
completing her freshman year at Seattle University.
Megan Breukelman
Olivia Bossert
Atlas
Atlas
Megan helped co-found Atlas
Olivia is the Swiss-born, U.K.-
Magazine with Oliva Bossert,
based editor and publisher of
whom she met online in 2012. Atlas
Atlas Magazine. Along with Megan
is geared at promoting the new
Breukelman, she helped launch
generation of fashion creatives. A
Atlas Magazine in 2012. In
recent graduate of the School of
December of 2014, Megan and
Visual Arts, Megan continues to help
Olivia introduced a subscription-
grow the magazine while pursuing
based print version of Atlas to
a career in photography.
complement their digital one.
Cathrine Khom
Anisa Tavengar
Local Wolves
Hoot
Catherine is the California-based
Anisa is the editor-in-chief of
founder and editor-in-chief of Local Wolves Magazine. Since April of 2012, Local Wolves has been geared at embracing the art, music, entertainment and film scenes around Long Beach, where she currently attends California State University.
Columbia College’s acclaimed fashion publication, Hoot Magazine, which focuses on the fashion, art and culture of New York City. She has a background in fashion, with previous experience at Refinery 29 and HerCampus. Anisa will graduate with an Art History major in 2018..
PANELS AND SESSIONS
Welcome and Demo of Article Extraction.
Generator: Local Wolves Publication: Issue 34 - Raymond Braun
In this morning session, issuu’s CEO, Joe Hyrkin, will officially welcome everyone to Generators Camp and engage the group in a discussion around their publications and their decisions to use issuu for distribution. In the latter half of the session John Sturino, issuu’s VP of Product Management and Operations, will give a brief demo of article extraction and solicit feedback from the Generators on their reactions to the opportunities article extraction will make available for extended reach for their content.
Joe Hyrkin issuu CEO
Joe joined issuu in early 2013
John Sturino
issuu VP Product Management & Operations
after more than 20 years
John has been working on
of leading startup/growth
bringing products to life online
companies in executive,
for over 15 years. He has
business-development and
held Product and Operations
product roles. He served
leadership positions in
as CEO of Reverb during
companies big and small,
two rounds of financing;
from Braintree where he was
in addition, as head of
VP of Product to AOLEurope
SingleFeed, Joe oversaw
and AOLChina where he was
that firm’s acquisition by
Sr. Director of Product and
Alibaba. Before that, Joe
Customer Acquisition to Yahoo!
held sales and leadership
where he was VP of Display
positions at Gaia Interactive,
Advertising Platforms. In these
Yahoo, Flickr and Virage.
capacities, he was able to
He directed the Economist
improve the pace and quality
Group’s business in China
of the product releases and
and has extensive board
increase overall revenue. Prior
and tech-advisor experience.
to all of that, John began his
Joe was educated at the
career producing magazines
State University of New York
for non-profits and starting
at Albany and as a foreign
a nonprofit in Russia helping
student at Beijing Normal
independent newspapers to
University in China.
remain independent.
Design Panel. The second morning session is a panel discussion moderated by Paul Kim, issuu’s VP of Marketing, on the topic of design and publishing. The goal of this session is to explore crossdisciplinary design thinking from the perspective of three industry experts with a diverse range of knowledge and experience.
Jeremy Lacroix
Bob Baxley
Lowell Goss
issuu VP of Design, UX & Brand
Silicon Valley Design Executive
Prior to his role at issuu,
Most recently, Bob served as
Telenav Global Head of UX & Design
Jeremy served as the Head of
Pinterest’s Head of Product
Mobile Product & Design at
Design where he built, led
AOL, as well as the company’s
and managed a multifaceted
Creative Director for Mobile.
design team responsible
It was there he designed the
for both the consumer- and
platform by which two award-
business-facing elements
winning, digital-first magazines
of Pinterest. Prior to that,
were launched — Huffington
Bob spent over eight
for the Huffington Post and
years at Apple, where he
Distro for Engadget. In previous
served in senior leadership
roles, Jeremy has been Art
roles for Apple’s retail and
Director at Wired Magazine
e-commerce teams. As a
and Creative Director at CBS
Director of Design, Bob
Interactive. He has also taught
hired and led the creative
magazine and online design at
team responsible for a
Stanford University, and served
broad variety of applications
four years on the Society of
including the Apple Online
Publication Designers’ board
Store, the Apple Store app, and the transactional areas of iPhoto and GarageBand.
Generator: Hoot Publication:Fall / Winter 2015
Over the course of 15 years, Lowell has built teams, designed products and participated in design thinking at Telenav, Amazon, MTV and Yahoo!, as well as clients including Uber Conference, Ford and Comcast. Sometimes his job is to take technology (old & new) and rethink what it can do and how it should work. Usually though, he finds the answers already exist and what’s needed is to build a design-focused organization that can realize those ideas.
Business of Publishing Panel Discussion.
Chas Edwards
California Sunday President Chas is co-founder, publisher
In this afternoon session, Joe will moderate a panel discussion on the business of digital publishing, drawing from the vast experience the two panelists bring to the subject. The goal of this session is to provide the
and president of California Sunday, which produces both Pop-Up Magazine and The California Sunday Magazine. He was cofounder at Federated Media, where he served as Publisher and Chief Revenue Officer. As CRO at Digg he helped launch the first native ad
Generators with insights on some of
product for social news feeds. He’s
the challenges that come with building
also held executive management
a sustainable publishing business from industry veterans who have had success doing just that.
posts at CNET Networks, mySimon and Luminate. He writes on advertising and digital publishing at All Things D, Ad Age, Adweek, Techdirt and Huffington Post.
Kristin Shine
Bay Area Internet Executive As the President of the San Francisco Chronicle and SFGate, Kristen was responsible for transforming the print based company to a next generation content publisher. Before that she served as chief revenue officer at PopSugar, Vice president of Sales at Spot Runner and Director of Sales at Microsoft. Kristin was educated at Marist College and is a frequent contributor to MediaPost.
Generator: Mad Sounds Publication: Issue 12: The Modern Age
Magma and Distribution Demos Magazine Hackathon. Our final session will feature a set of demos led by John Sturino and Jeremy Lacroix on Magma and the social distribution tools built into issuu. This session will segue into a magazine hackathon where the Generators will use Magma to collaborate on producing a new publication from scratch.
Generator: Tom Tom Publication: Issue 24: Time
Guide to the Mission Go to the online map
Connecting content to people.
issuu Contacts: Lisie Sabbag: (650) 575-5553 | es@issuu.com
Hacienda address: 160 14th Street San Francisco, CA 94103
Hashtags: #issuugenerators, #generatorscamp, #haciendaissuu
Alana Corbett: (707) 260-5250
Wifi Password: tbd
Generators url: issuu.com/m/generators