Issuu Generator Camp 2016

C A M P

:

F E B R U A R Y

H A C IPublisher: E N CCQ D magazine A I S S U U , Issue: CCQ6

2 6 - 2 8 , S A N

2 0 1 6

F R A N C I S C O

Welcome to Generators Camp @ Hacienda issuu Generators, we’re thrilled to welcome you to the first ever issuu Generators Camp.

You and your fellow attendees have been handpicked from around the globe for your brilliant curation of content around fashion, music, art and design. From our basecamp at Hacienda issuu in the heart of San Francisco’s Mission District, we are looking forward to three incredible days together. Part conference, part workshop, part inspiration fest, our goal for Generators Camp is to send you home with ideas and tools to help raise issuu’s creative bar even higher. Thank you for doing what you do. And welcome.

— Joe Hyrkin, CEO of issuu

“I know not all that may be coming, but be it what it will, I’ll go to it laughing.”

― Herman Melville, Moby-Dick; or, The Whale

Generator: Forge. Art Magazine.

Publication: Issue 10 Growth

Schedule of Events

Friday 1:00 - 4:00 pm Arrival 5:00 - 6:00 pm Cocktail Hour 6:00 - 8:30 pm Dinner

Saturday 10:00 - 11:00 am Breakfast/CEO Welcome 11:00 am -12:00 pm Design Panel 12:00 - 2:00 pm Editor’s Lunch 2:00 - 3:00 pm Business of Publishing 3:00 - 3:30 pm “Magma” Demo 3:30 - 6:00 pm Magazine Hackathon 4:30 - 5:30 pm Photography Session 6:00 -9:00 pm issuu Community Party and Salon Dinner

Sunday 9:00 -11:00 am Breakfast 11:00 am Departure

Generator: Atlas Magazine Publication: Issue 3 | Enchantment

Giselle Melendres@gisellelisabeth Founder and editor of Mad Sounds Magazin based in Seattle. Giselle started Mad Soun in Northern California, and continues to pr year at Seattle University.

Cathrine Khom@cathrinekhom Catherine isM the founde E ELos T TAngeles-based H E Magazine. She started the magazine in Apr business while attending California State U Mary’s Medical Center.

Anisa Tavengar@anisatav Anisa is the editor-in-chief of Barnard Colle Magazine. She has a background in fashion and HerCampus and will graduate with an Matthew James Wilson@ForgeArtMag Founder and editor of the New York City-b issue features submitted photographs, illu a single theme. Launched in 2014, Matthew attending Columbia University for applied Mindy Seegal Abovitz A self-taught drummer and drum machine drumming magazineTom Tom in 2009 and MINI presence and promote its feminist messag the only contest for female drummers, Hit Megan Breukelman Megan Breukelman@meganbruekelman: i with a degree from the School of Visual Ar fashion magazineAtlas in 2012, and along w print in 2014. She continues to work in pho Olivia Bossert Olivia Bossert@oliviabossert: is a creative ENCHANTMENT in Cornwall. She startedAtlas Magazine in fall/winter 2015

ISSUE NO.3

1

ne, an online youth and culture publication nds in 2013 while still attending high school roduce it while completing her freshman

er and editor-in-chief ofLocal Wolves ril of 2012 and continues to expand the University-Long Beachand working at St.

ege’s acclaimed fashion publication,Hoot n, with previous experience at Refinery 29 n Art History major in 2018. based quarterly art magazine, Forge.. Each ustrations and words centered around w continues to produce Forge. while d visual arts. e programmer. She started the women’s continues to grow the magazine’s online mad sounds ge today by speaking at colleges as running t Like A Girl. is a New York City based photographer rts. She co-founded the digital version of with her partner Olivia, expanded into otography and in New York City. e director and fashion photographer based 2012 along with her partner Megan and JANUARY/FEBRUARY 2016

ABOUT FEMALE DRUMMERS

a publication for the young and daring

VULA VIEL

MISS EAVES

CHITRANGANA

CHARAN-PO-RANTAN

local wolves magazine — 1

$6 | € 6 | £ 6 DISPLAY WINTER 2015/16

TRACY & THE PLASTICS

the modern age ISSUE NO. 12

Giselle Melendres@gisellelisabeth Founder and editor of Mad Sounds Magaz based in Seattle. Giselle started Mad Sou in Northern California, and continues to year at Seattle University.

Cathrine Khom@cathrinekhom Catherine is the Los Angeles-based found Magazine. She started the magazine in A business while attending California State Mary’s Medical Center.

Anisa Tavengar@anisatav Anisa is the editor-in-chief of Barnard Co Magazine. She has a background in fashi and HerCampus and will graduate with a Mindy Seegal Matthew James Wilson@ForgeArtMag Founder and editor of the New York CityAbovitz issue features submitted photographs, il a single theme. Launched Tom Tom in 2014, Matthe attending Columbia University for applie Mindy Seegal Abovitz A self-taught drummer and drum machin drumming magazineTom Tom in 2009 and presence and promote its feminist messa the only contest for female drummers, H Megan Breukelman Megan Breukelman@meganbruekelman: with a degree from the School of Visual A fashion magazineAtlas in 2012, and along print in 2014. She continues to work in ph Olivia Bossert Olivia Bossert@oliviabossert: is a creativ in Cornwall. She startedAtlas Magazine in Mindy is a self-taught drummer

and drum machine programmer

who started the women’s drumming magazine, Tom Tom, back in 2009.

Today she continues to grow the

magazine’s online presence and promote its feminist message by speaking at

colleges and running an annual contest for female drummers, Hit Like A Girl.

zine, an online youth and culture publicati unds in 2013 while still attending high scho produce it while completing her freshman

der and editor-in-chief ofLocal Wolves April of 2012 and continues to expand the e University-Long Beachand working at St.

ollege’s acclaimed fashion publication,Hoot ion, with previous experience at Refinery 2 an Art History major in 2018.

Giselle Matthew -based quarterly art magazine, Forge.. Each Melendres James Wilson llustrations and words centered around ew continues to produce Forge. while Mad Sounds Forge. ed visual arts. ne programmer. She started the women’s d continues to grow the magazine’s online age today by speaking at colleges as runni Hit Like A Girl. : is a New York City based photographer Arts. She co-founded the digital version of g with her partner Olivia, expanded into hotography and in New York City. ve director and fashion photographer base n 2012 along with her partner Megan and Matthew is the founder and editor

@gisellelisabeth

of the New York City-based quarterly

Giselle is the founder and editor of

art magazine, Forge.. Each issue

Mad Sounds Magazine, an online

features submitted photographs,

youth and culture publication based

illustrations and words centered around

in Seattle. Giselle started Mad

a single theme. Launched in 2014,

Sounds in 2013 while still attending

Matthew continues to produce Forge.

high school in Northern California,

while attending Columbia University

and continues to produce it while

for applied visual arts.

completing her freshman year at Seattle University.

Megan Breukelman

Olivia Bossert

Atlas

Atlas

Megan helped co-found Atlas

Olivia is the Swiss-born, U.K.-

Magazine with Oliva Bossert,

based editor and publisher of

whom she met online in 2012. Atlas

Atlas Magazine. Along with Megan

is geared at promoting the new

Breukelman, she helped launch

generation of fashion creatives. A

Atlas Magazine in 2012. In

recent graduate of the School of

December of 2014, Megan and

Visual Arts, Megan continues to help

Olivia introduced a subscription-

grow the magazine while pursuing

based print version of Atlas to

a career in photography.

complement their digital one.

Cathrine Khom

Anisa Tavengar

Local Wolves

Hoot

Catherine is the California-based

Anisa is the editor-in-chief of

founder and editor-in-chief of Local Wolves Magazine. Since April of 2012, Local Wolves has been geared at embracing the art, music, entertainment and film scenes around Long Beach, where she currently attends California State University.

Columbia College’s acclaimed fashion publication, Hoot Magazine, which focuses on the fashion, art and culture of New York City. She has a background in fashion, with previous experience at Refinery 29 and HerCampus.

Anisa will graduate with an Art History major in 2018..

PANELS AND SESSIONS

Welcome and Demo of Article Extraction.

Generator: Local Wolves Publication: Issue 34 - Raymond Braun

In this morning session, issuu’s CEO, Joe Hyrkin, will officially welcome everyone to Generators Camp and engage the group in a discussion around their publications and their decisions to use issuu for distribution. In the latter half of the session John Sturino, issuu’s VP of Product Management and Operations, will give a brief demo of article extraction and solicit feedback from the Generators on their reactions to the opportunities article extraction will make available for extended reach for their content.

Joe Hyrkin issuu CEO

Joe joined issuu in early 2013

John Sturino

issuu VP Product Management & Operations

after more than 20 years

John has been working on

of leading startup/growth

bringing products to life online

companies in executive,

for over 15 years. He has

business-development and

held Product and Operations

product roles. He served

leadership positions in

as CEO of Reverb during

companies big and small,

two rounds of financing;

from Braintree where he was

in addition, as head of

VP of Product to AOLEurope

SingleFeed, Joe oversaw

and AOLChina where he was

that firm’s acquisition by

Sr. Director of Product and

Alibaba. Before that, Joe

Customer Acquisition to Yahoo!

held sales and leadership

where he was VP of Display

positions at Gaia Interactive,

Advertising Platforms. In these

Yahoo, Flickr and Virage.

capacities, he was able to

He directed the Economist

improve the pace and quality

Group’s business in China

of the product releases and

and has extensive board

increase overall revenue. Prior

and tech-advisor experience.

to all of that, John began his

Joe was educated at the

career producing magazines

State University of New York

for non-profits and starting

at Albany and as a foreign

a nonprofit in Russia helping

student at Beijing Normal

independent newspapers to

University in China.

remain independent.

Design Panel.

The second morning session is a panel discussion moderated by Paul Kim, issuu’s VP of Marketing, on the topic of design and publishing. The goal of this session is to explore crossdisciplinary design thinking from the perspective of three industry experts with a diverse range of knowledge and experience.

Jeremy Lacroix

Bob Baxley

Lowell Goss

issuu VP of Design, UX & Brand

Silicon Valley Design Executive

Prior to his role at issuu,

Most recently, Bob served as

Telenav Global Head of UX & Design

Jeremy served as the Head of

Pinterest’s Head of Product

Mobile Product & Design at

Design where he built, led

AOL, as well as the company’s

and managed a multifaceted

Creative Director for Mobile.

design team responsible

It was there he designed the

for both the consumer- and

platform by which two award-

business-facing elements

winning, digital-first magazines

of Pinterest. Prior to that,

were launched — Huffington

Bob spent over eight

for the Huffington Post and

years at Apple, where he

Distro for Engadget. In previous

served in senior leadership

roles, Jeremy has been Art

roles for Apple’s retail and

Director at Wired Magazine

e-commerce teams. As a

and Creative Director at CBS

Director of Design, Bob

Interactive. He has also taught

hired and led the creative

magazine and online design at

team responsible for a

Stanford University, and served

broad variety of applications

four years on the Society of

including the Apple Online

Publication Designers’ board

Store, the Apple Store app, and the transactional areas of iPhoto and GarageBand.

Generator: Hoot Publication:Fall / Winter 2015

Over the course of 15 years, Lowell has built teams, designed products and participated in design thinking at Telenav, Amazon, MTV and Yahoo!, as well as clients including Uber Conference, Ford and Comcast. Sometimes his job is to take technology (old & new) and rethink what it can do and how it should work.

Usually though, he finds the answers already exist and what’s needed is to build a design-focused organization that can realize those ideas.

Business of Publishing Panel Discussion.

Chas Edwards

California Sunday President Chas is co-founder, publisher

In this afternoon session, Joe will moderate a panel discussion on the business of digital publishing, drawing from the vast experience the two panelists bring to the subject. The goal of this session is to provide the

and president of California Sunday, which produces both Pop-Up Magazine and The California Sunday Magazine. He was cofounder at Federated Media, where he served as Publisher and Chief Revenue Officer. As CRO at Digg he helped launch the first native ad

Generators with insights on some of

product for social news feeds. He’s

the challenges that come with building

also held executive management

a sustainable publishing business from industry veterans who have had success doing just that.

posts at CNET Networks, mySimon and Luminate. He writes on advertising and digital publishing at All Things D, Ad Age, Adweek, Techdirt and Huffington Post.

Kristin Shine

Bay Area Internet Executive As the President of the San Francisco Chronicle and SFGate, Kristen was responsible for transforming the print based company to a next generation content publisher. Before that she served as chief revenue officer at PopSugar, Vice president of Sales at Spot Runner and Director of Sales at Microsoft. Kristin was educated at Marist College and is a frequent contributor to MediaPost.

Generator: Mad Sounds Publication: Issue 12: The Modern Age

Magma and Distribution Demos Magazine Hackathon.

Our final session will feature a set of demos led by John Sturino and Jeremy Lacroix on Magma and the social distribution tools built into issuu. This session will segue into a magazine hackathon where the Generators will use Magma to collaborate on producing a new publication from scratch.

Generator: Tom Tom Publication: Issue 24: Time

Guide to the Mission Go to the online map

Connecting content to people.

issuu Contacts: Lisie Sabbag: (650) 575-5553 | es@issuu.com

Hacienda address: 160 14th Street San Francisco, CA 94103

Hashtags: #issuugenerators, #generatorscamp, #haciendaissuu

Alana Corbett: (707) 260-5250

Wifi Password: tbd

Generators url: issuu.com/m/generators