8 Types of Sustainable Marketing for Travel Professionals

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Social Media

Travel marketing can be a visual masterpiece on social media. Sharing content online is an effective way of helping travelers discover and plan their perfect trip, as well as establishing a strong presence across multiple channels. Get creative in showcasing all that your destination has to offer with Social Posts, GIFs, Videos, and more.

Travel Influencers

Weaving influencer marketing into your strategy is a clever way to deliver engaging content that drives bookings. Travel influencers can rack up thousands of views between their social profiles, blogs, and more, so leverage the opportunity to get in front of their loyal followers.

Eco-friendly Content

Creating sustainable marketing materials for your business, like Digital Flipbooks of your magazines, itineraries, city guides, and more, deliver an eco-friendly experience that today’s travelers appreciate. By going paperless, you can reduce your environmental impact while cutting down on costs.

Social Ads

Targeted social media ads are an effective way to end up on potential customers’ feeds without needing them to follow your brand’s profile. Curious travelers searching for offers like yours can find your ad while scrolling on social media. Repurpose bits of your best content in eye-catching promoted posts that will make them stop and look.

Destination Directories

Get included on the annual and seasonal destination lists released by your local chamber of commerce or tourism board. Amplify your reach with little effort while cutting down on printing duplicate information and reducing your environmental impact even further.

Content Syndication

If you have interesting insights, you can go beyond publishing articles for your own digital magazines, brochures, or blog posts; take your travel tips, tricks, and recommendations further through content syndication with key partners within your industry to grow your audience faster.

ADS ADS

Third-Party Ads

Do you know of a great newsletter, digital magazine, or website that works with advertisers? Consider using some of your marketing budget for digital ad placement in spaces that would be popular with your target audience. Don’t forget to drive viewers to your digital publications to learn more about your offers.

On-brand Blogs

Blogs are an important tool for digital marketing, especially for those passionate about their environmental impact. A searchand keyword-optimized blog post with informative, evergreen content can put your destination at the top of must-visit lists. Update your blog posts regularly and include high-quality photos to attract travelers for years to come.