+ CUSTOMER SPOTLIGHT
First-rate quality care during frenzied times Respiratory care has dominated world news since the onset of COVID-19, with many healthcare systems facing incredible stress and strain. For patients who have extremely complicated respiratory conditions, physicians transfer patients to specialists at institutions such as Barlow Respiratory Hospital for their expertise and quality care. During this time of transition, the patients’ families have the added challenge of choosing a respiratory hospital without being able to visit or tour before the patient is transferred. Barlow Respiratory Hospital is globally recognized for excellence in treating medically complex patients dependent on a ventilator to breathe. Founded in 1902, it is the only not-for-profit long-term acute care hospital in California. Charitable support helps the hospital continue on with its dedication “to creating a positive difference in the lives of individuals with chronic critical illnesses and complex respiratory conditions in post-acute settings.” One Team, One Goal Every department at Barlow embraces the hospital’s “best outcomes” mission - including the small but highly impactful marketing and public relations department. Julia Robinson Shimizu, Director of Public Relations, is the driving force behind elevating the hospital’s brand experience for families exploring Barlow as their next step.
issuu.com
BRH’s Outcomes book is a
“Issuu helps produce professional,
digital flipbook integrated within the hospital’s website to
high-quality digital publications
help educate patients, inspire
that give families a sense of trust,
donors, and chronicle progress across the organizations
confidence and peace of mind
initiatives.
- especially during this critical time of social distancing where digital distribution of content is absolutely essential.”
Barlow chooses Issuu for Prior to COVID-19, Barlow’s social workers and nurs-
ing and communications projects rather than outsource
Comforting, tactile experience:
ing teams would meet with prospective families and
to an external design firm. In a very short period of
Flipbooks retain feel on flipping pages of printed
patients in person, providing them with printed materi-
time, Julia was able to upload, enhance, convert and
materials.
als such as patient care brochures, pamphlets, and an
share the Barlow Admissions book for staff to email to
Admissions Book. The printed materials are of highest
patients. Newsletters and the Outcomes book sent to
Professional, high-quality: Embed flipbooks in
quality and professionally produced to reflect Barlow’s
donors and patients are created and published with Is-
websites with full-screen reader for first-rate view-
brand traits: proven, experienced, trusted - and are
suu, and made available as embedded digital flipbooks
ing experience
meant to give the patient or family a sense of confi-
on the hospital’s website. Materials sent to important
dence and peace of mind.
charitable individuals and organizations as part of the
Wide scale reach: Add links of flipbooks, news-
Rebuild Barlow campaign are also designed and dis-
letters, Admission or Outcome Book within email,
Big Projects, Big Success
tributed with Issuu. Based on her own personal experi-
social, blogs
Julia had started a combined print-and-digital strategy
ence, Julia is confident that other staff members could
prior to COVID-19, but the mandated social distancing
quickly learn and use Issuu if she ever needed the help.
protocols accelerated her efforts since nurses, social
Better than PDFs: Eliminates frustrating, clunky step patients go through to download PDF software
workers and staff could no longer meet in person to
Making a Difference
discuss patient options. Julia chose Issuu to create and
Barlow Respiratory Hospital remains unwavering in its
distribute content and publications that are critical to
quest for best outcomes, and its employees carry for-
Easy, quick success: Anyone at the hospital can
patient education; fund-raising campaigns; and corpo-
ward that vision within their important disciplines. For
quickly learn, upload and publish in minutes
rate communications.
Julia, Issuu has become an essential software platform
in order to read PDF files
she uses to provide rich, engaging donor and patient When Julia started at BRH three years ago, she took
materials that help families make important health
the initiative to learn and use Issuu for her own market-
decisions.
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