+ CUSTOMER SPOTLIGHT
First-rate quality care during frenzied times Respiratory care has dominated world news since the onset of COVID-19, with many healthcare systems facing incredible stress and strain. For patients who have extremely complicated respiratory conditions, physicians transfer patients to specialists at institutions such as Barlow Respiratory Hospital for their expertise and quality care. During this time of transition, the patients’ families have the added challenge of choosing a respiratory hospital without being able to visit or tour before the patient is transferred. Barlow Respiratory Hospital is globally recognized for excellence in treating medically complex patients dependent on a ventilator to breathe. Founded in 1902, it is the only not-for-profit long-term acute care hospital in California. Charitable support helps the hospital continue on with its dedication “to creating a positive difference in the lives of individuals with chronic critical illnesses and complex respiratory conditions in post-acute settings.” One Team, One Goal Every department at Barlow embraces the hospital’s “best outcomes” mission - including the small but highly impactful marketing and public relations department. Julia Robinson Shimizu, Director of Public Relations, is the driving force behind elevating the hospital’s brand experience for families exploring Barlow as their next step.
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