Generators Summit: Program

O C TO B E R 5 , 2 017

THE PEARL

SAN FRANCISCO HOSTED BY

# G E N E R ATO R S S U M M IT

The Explorer

LETTER FROM ISSUU CEO, JOE HYRKIN

Welcome to issuu’s Generators Summit.

Ten years ago, issuu was founded with the mission to digitally transform the publishing world and to empower creators in their efforts to share their content and to thrive.

In coming together today to explore the marriage of technology, creativity and content, we’ll focus on both the sources of the inspiration that drives us to create and to share our passions and visions with the world, and the ways to build lasting communities and businesses that support these efforts and connections.

Creativity is at the heart of how a society moves forward. It’s the creators who inspire and stand for new ways of thinking and seeing. That creativity that we access through the best art, publications, books, movies, photography, music and more arises from within and only manifests through a deep level of care and drive for impact.

It’s in this impact that new movements are formed, and communities created. It’s this creativity that serves as the antidote to the fears or anger to which society can, at times, resort.

We are fortunate to live in a world where technology is available to accelerate the ways we can create and offer our creations to people globally who share our passions. Technology is at the heart of the distribution of the ideas and content around which movements are born. Technology also serves as a tool to build the business containers that provide sustainability to our creativity.

So today, we celebrate Generation G(enerators)…the creatives who inspire and unite, and who use the tools of technology available to all of us now to spread their passions and visions around the globe. The issuu Generators Summit is about beating the drum for the creative voice: the authentic expression that each of us and many more like us bring to our work, and our communities every day. #GeneratorsSummit is about standing together with the voices of care, passion, and the forward movement of our culture so that all may thrive.

Enjoy the day. Dive in. Get inspired. Ask questions, and tap into the awe that is available to each one of us.

Best wishes, Joe Hyrkin

Atlas Magazine- Revival

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Power a culture of creativity through technology Generators Summit is a one-day program exploring the most compelling stories in creative tech today. We are gathering top thought leaders in the fields of technology, design, venture capital, art and media to share how creativity and technology are coactively working to fuel cultural movement.

Generators Summit soundtrack provided by Tom Tom Magazine's Mindy Abovitz

Tom Tom Magazine

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schedule Break

11:45am12:30pm

8:30am9:45am

Registration + Rooftop Breakfast

9:50am10am

Opening Remarks Speaker: Joe Hyrkin

10:00am10:30am

Meditating on Creativity Speaker: Will Kabat-Zinn

10:30am11:30am

Content Platforms Shifting Culture + Q&A Speakers: Sara Khoury, Mala Sharma, Deepa Subramaniam, Joe Hyrkin

11:30am11:45am

Make New Art; Make New Artists + Q&A Speaker: Brian Sharp

12:30pm12:40pm

Joe Hyrkin on Creativity

12:40pm1:40pm Rooftop Lunch

1:40pm1:45pm

Welcome Back Speaker: Joe Hyrkin

1:45pm2:30pm

Next Level Entertainment + Q&A Speaker: Alexander Green

2:30pm3:30pm

Building a Brand: New Voices in Media + Q&A

SCHEDULE

Speakers: Morgan DeBaun, Lauren Redding, Mindy Abovitz, George McCalman

3:30pm3:45pm

session descriptions

Break

3:45pm4:45pm

Empowering the Future: Investing in Creativity + Q&A Speakers: Charles Hudson, Enrique Allen, Ernestine Fu, Josh Constine

4:45pm5:00pm

Closing Remarks Speaker: Joe Hyrkin

5:00pm7:00pm

Networking Happy Hour

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10:00am-10:30am

Meditating on Creativity Session Style Talk and facilitated meditation Description We’ll start the day by tapping into your creative center. Insight Meditation specialist, Will Kabat-Zinn, will lead guests through a guided meditation, connecting the heart to the mind.

Speaker* Will Kabat-Zinn

Insight Meditation Leader, Spirit Rock Meditation

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10:30am-11:30am

11:45am-12:30pm

Content Platforms Shifting Culture

Make New Art; Make New Artists

Session Style Panel and Q&A

Session Style Generators Spotlight and Q&A

Description We’ll examine how content platforms are playing a role in shaping today’s culture. What is the designer’s strategy in curating information to optimize engagement? What behaviors have shifted on the side of the user in response?

Description How is VR creating an access point for new audiences to tap into their own creative practice?

In this session we’ll investigate the ways Oculus Medium is sparking creative potential, while also cultivating social creative communities.

Moderator* Joe Hyrkin

Speaker* Brian Sharp

CEO of issuu

Oculus Medium Project Director, Oculus VR

Panelists* Sara Khoury

User Experience Design Director, Google

Mala Sharma

VP & GM Creative Cloud Product, Marketing and Community, Adobe

Deepa Subramaniam

VP of Product & Design, Kickstarter

1:45pm-2:30pm

Next Level Entertainment Session Style Generators Spotlight and Q&A Description What connects audiovisual experience to emotion? Symmetry Labs’ CEO , Alexander Green, explores how the intersection of technology and aesthetics is powering a deeper level of experience in music, dance and entertainment.

Speaker* Alexander Green

CEO, Symmetry Labs

SESSION DESCRIPTIONS

2:30pm-3:30pm

Building a Brand: New Voices in Media

3:45pm-4:45pm

Empowering the Future: Investing in Creativity

Session Style Panel and Q&A

Session Style Panel and Q&A

Description Today’s media artists and publishers gather to discuss their process for building brands and generating an audience in today’s tech-savvy, information saturated market.

Description Silicon Valley’s influential investors discuss the impact of investing in companies that value creative thinking and design, and the cultural influence that occurs in effect.

Moderator* George McCalman

Speaker* Josh Constine

Founder and Creative Director of MCCALMAN.Co Studio

Panelists* Mindy Abovitz

Creator of Tom Tom Magazine

Morgan DeBaun CEO of Blavity

Lauren Redding

Publisher of Rookie Magazine

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Editor-At-Large, TechCrunch

Panelists* Enrique Allen

Co-Founder, Designer Fund

Ernestine Fu

Venture Partner, Alsop Louie Partners

Charles Hudson

Managing Partner, Precursor Ventures

5:00pm-7:00pm

Rooftop of The Pearl

*Learn more about our speakers at the Generators Summit website: bit.ly/2all4all

Description Guests will have time to network with fellow attendees and speakers while discussing their takeaways from the day’s program over complimentary beer, wine and non-alcoholic beverages, all while enjoying 360 degree city views of San Francisco and the Dogpatch waterfront.

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the pearl 601 19th St, San Francisco Transportation Located in the sunny Dogpatch neighborhood of San Francisco, The Pearl is easily accessible by public transportation (T-Third St. Light Rail; 22 and 48 Muni Bus Routes; 22nd St. Caltrain Station), and by car via Hwy 280, Mariposa St. Exit.

Parking Impark parking garage is located at the corner of 20th St. and 3rd St. First Floor The gathering space for all main programming and sessions.

Mezzanine Welcome to the FORGE. Creators Lounge. Sit back and enjoy readings from issuu’s publishers and creators. Curated by FORGE. Art Magazine.

Rooftop Network with your fellow attendees and speakers over a complimentary breakfast, lunch and happy hour, all while enjoying 360 degree city views of San Francisco and the Dogpatch waterfront.

THE VENUE

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photos: The Pearl

Forge Art Mag

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