O C TO B E R 5 , 2 017
THE PEARL
SAN FRANCISCO HOSTED BY
# G E N E R ATO R S S U M M IT
The Explorer
LETTER FROM ISSUU CEO, JOE HYRKIN
Welcome to issuu’s Generators Summit. Ten years ago, issuu was founded with the mission to digitally transform the publishing world and to empower creators in their efforts to share their content and to thrive. In coming together today to explore the marriage of technology, creativity and content, we’ll focus on both the sources of the inspiration that drives us to create and to share our passions and visions with the world, and the ways to build lasting communities and businesses that support these efforts and connections. Creativity is at the heart of how a society moves forward. It’s the creators who inspire and stand for new ways of thinking and seeing. That creativity that we access through the best art, publications, books, movies, photography, music and more arises from within and only manifests through a deep level of care and drive for impact. It’s in this impact that new movements are formed, and communities created. It’s this creativity that serves as the antidote to the fears or anger to which society can, at times, resort. We are fortunate to live in a world where technology is available to accelerate the ways we can create and offer our creations to people globally who share our passions. Technology is at the heart of the distribution of the ideas and content around which movements are born. Technology also serves as a tool to build the business containers that provide sustainability to our creativity. So today, we celebrate Generation G(enerators)…the creatives who inspire and unite, and who use the tools of technology available to all of us now to spread their passions and visions around the globe. The issuu Generators Summit is about beating the drum for the creative voice: the authentic expression that each of us and many more like us bring to our work, and our communities every day. #GeneratorsSummit is about standing together with the voices of care, passion, and the forward movement of our culture so that all may thrive. Enjoy the day. Dive in. Get inspired. Ask questions, and tap into the awe that is available to each one of us. Best wishes, Joe Hyrkin
Atlas Magazine- Revival
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Power a culture of creativity through technology Generators Summit is a one-day program exploring the most compelling stories in creative tech today. We are gathering top thought leaders in the fields of technology, design, venture capital, art and media to share how creativity and technology are coactively working to fuel cultural movement.
Generators Summit soundtrack provided by Tom Tom Magazine's Mindy Abovitz
Tom Tom Magazine
# G E N E R ATO R S S U M M IT
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schedule Break
11:45am12:30pm
8:30am9:45am
Registration + Rooftop Breakfast
9:50am10am
Opening Remarks Speaker: Joe Hyrkin
10:00am10:30am
Meditating on Creativity Speaker: Will Kabat-Zinn
10:30am11:30am
Content Platforms Shifting Culture + Q&A Speakers: Sara Khoury, Mala Sharma, Deepa Subramaniam, Joe Hyrkin
11:30am11:45am
Make New Art; Make New Artists + Q&A Speaker: Brian Sharp
12:30pm12:40pm
Joe Hyrkin on Creativity
12:40pm1:40pm Rooftop Lunch
1:40pm1:45pm
Welcome Back Speaker: Joe Hyrkin
1:45pm2:30pm
Next Level Entertainment + Q&A Speaker: Alexander Green
2:30pm3:30pm
Building a Brand: New Voices in Media + Q&A
SCHEDULE
Speakers: Morgan DeBaun, Lauren Redding, Mindy Abovitz, George McCalman
3:30pm3:45pm
session descriptions
Break
3:45pm4:45pm
Empowering the Future: Investing in Creativity + Q&A Speakers: Charles Hudson, Enrique Allen, Ernestine Fu, Josh Constine
4:45pm5:00pm
Closing Remarks Speaker: Joe Hyrkin
5:00pm7:00pm
Networking Happy Hour
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10:00am-10:30am
Meditating on Creativity Session Style Talk and facilitated meditation Description We’ll start the day by tapping into your creative center. Insight Meditation specialist, Will Kabat-Zinn, will lead guests through a guided meditation, connecting the heart to the mind. Speaker* Will Kabat-Zinn
Insight Meditation Leader, Spirit Rock Meditation
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10:30am-11:30am
11:45am-12:30pm
Content Platforms Shifting Culture
Make New Art; Make New Artists
Session Style Panel and Q&A
Session Style Generators Spotlight and Q&A
Description We’ll examine how content platforms are playing a role in shaping today’s culture. What is the designer’s strategy in curating information to optimize engagement? What behaviors have shifted on the side of the user in response?
Description How is VR creating an access point for new audiences to tap into their own creative practice? In this session we’ll investigate the ways Oculus Medium is sparking creative potential, while also cultivating social creative communities.
Moderator* Joe Hyrkin
Speaker* Brian Sharp
CEO of issuu
Oculus Medium Project Director, Oculus VR
Panelists* Sara Khoury
User Experience Design Director, Google
Mala Sharma
VP & GM Creative Cloud Product, Marketing and Community, Adobe
Deepa Subramaniam
VP of Product & Design, Kickstarter
1:45pm-2:30pm
Next Level Entertainment Session Style Generators Spotlight and Q&A Description What connects audiovisual experience to emotion? Symmetry Labs’ CEO , Alexander Green, explores how the intersection of technology and aesthetics is powering a deeper level of experience in music, dance and entertainment. Speaker* Alexander Green
CEO, Symmetry Labs
SESSION DESCRIPTIONS
2:30pm-3:30pm
Building a Brand: New Voices in Media
3:45pm-4:45pm
Empowering the Future: Investing in Creativity
Session Style Panel and Q&A
Session Style Panel and Q&A
Description Today’s media artists and publishers gather to discuss their process for building brands and generating an audience in today’s tech-savvy, information saturated market.
Description Silicon Valley’s influential investors discuss the impact of investing in companies that value creative thinking and design, and the cultural influence that occurs in effect.
Moderator* George McCalman
Speaker* Josh Constine
Founder and Creative Director of MCCALMAN.Co Studio
Panelists* Mindy Abovitz
Creator of Tom Tom Magazine
Morgan DeBaun CEO of Blavity
Lauren Redding
Publisher of Rookie Magazine
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Editor-At-Large, TechCrunch
Panelists* Enrique Allen
Co-Founder, Designer Fund
Ernestine Fu
Venture Partner, Alsop Louie Partners
Charles Hudson
Managing Partner, Precursor Ventures
5:00pm-7:00pm
Rooftop of The Pearl
*Learn more about our speakers at the Generators Summit website: bit.ly/2all4all
Description Guests will have time to network with fellow attendees and speakers while discussing their takeaways from the day’s program over complimentary beer, wine and non-alcoholic beverages, all while enjoying 360 degree city views of San Francisco and the Dogpatch waterfront.
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# G E N E R ATO R S S U M M IT
the pearl 601 19th St, San Francisco Transportation Located in the sunny Dogpatch neighborhood of San Francisco, The Pearl is easily accessible by public transportation (T-Third St. Light Rail; 22 and 48 Muni Bus Routes; 22nd St. Caltrain Station), and by car via Hwy 280, Mariposa St. Exit. Parking Impark parking garage is located at the corner of 20th St. and 3rd St. First Floor The gathering space for all main programming and sessions. Mezzanine Welcome to the FORGE. Creators Lounge. Sit back and enjoy readings from issuu’s publishers and creators. Curated by FORGE. Art Magazine. Rooftop Network with your fellow attendees and speakers over a complimentary breakfast, lunch and happy hour, all while enjoying 360 degree city views of San Francisco and the Dogpatch waterfront.
THE VENUE
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photos: The Pearl
Forge Art Mag
Local Wolves
Connecting content to people.