Holiday Marketing that Stands Out Get Started
HOLIDAY MARKETING THAT STANDS OUT
HOLIDAY MARKETING THAT STANDS OUT
Stand out and sell more this holiday season The holiday season is underway and it’s really time to make a splash! Using the same content all year long won’t help you stand out. You need to create new, unique, and seasonally inspired content.
The iconic holiday catalog Remember those iconic holiday catalogs that consumers were captivated by? Create a digital
Check this list (twice)
Holiday marketing made easy! Get our holiday marketing checklist to create your holiday lookbook and launch a multichannel marketing campaign using Issuu.
lookbook that will fuel consumers’ nostalgia but is also positioned for our digital-first world. The
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lookbook will be the centerpiece of your holiday campaign, driving sales, providing you with tons of content, while also elevating your content marketing for the holiday season.
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Deck the halls with Issuu Create a lookbook, share
Lookbooks made for today’s
Issuu digital flipbooks and assets will set you apart
When it comes to digital flipbooks, Issuu is the
and drive sales this holiday season. Use our templates
unchallenged leader. But it’s Issuu’s interactive
to create a lookbook from scratch and launch your
features that will ensure your lookbook gets your
holiday marketing in minutes. With the lookbook at
readers into the holiday spirit across all screen
the center of your marketing campaign, Issuu makes it
sizes and devices.
everywhere
easy to incorporate seasonal images into your website by embedding your lookbook on the homepage.
Marvelous & merry - the Issuu advantage
Only on Issuu can your entire lookbook be reenvisioned into a number of assets suited to your
consumers
• Embed - upgrade your website by embedding your lookbook. No engineering skills needed. We give you the code.
• Fullscreen viewing - immerse your audience in your brand and products.
• Shopping links - directly connect your lookbook
marketing needs: stunning full-screen lookbooks,
to your online store or Shopify site, and track
social stories, email assets, AMP-optimized mobile
your conversions.
articles, and so much more. 4
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HOLIDAY MARKETING THAT STANDS OUT
Getting started is easy as pie Does creating a holiday lookbook seem like a daunting task? Issuu has you covered. Simply create or sign in to your Issuu account, and download the Issuu Catalog template from the Publisher workspace. Open it in
Lookbook creation tip
Our catalog template has over 40 pages. Narrow it down to your favorite 10 pages to stay focused on your most popular products that will drive interest to your entire shop!
Holiday marketing magic
Beyond your flipbook, we deconstruct your PDF
PowerPoint or Keynote. Edit the text, plus add your
into reusable bits. Select your favorite images and
product and brand images. Once you are done making
text, then repurpose them into shareable mobile
it your own, save the file as a PDF and upload it to your
articles, email banners, social stories, and GIFs.
Issuu account to create an instant flipbook including
All “automagically” optimized for email, Facebook,
sleek page-flips.
Instagram, Twitter, and Pinterest.
Not so silent days (and nights) — sharing and stats
Issuu streamlines distribution and tracking. Launch your content to the world — share right to Instagram, Facebook, and Twitter. Or download the repurposed assets. Measure content success with Issuu Statistics. Issuu delivers insights to help you understand who is consuming and interacting with your content — and how it’s performing. 6
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HOLIDAY MARKETING THAT STANDS OUT
Issuu Holiday Marketing Checklist Here’s your step-by-step guide to launching a
multi-channel marketing campaign using Issuu and your new holiday lookbook!
1. Create or sign in to your Issuu
5. Publish your lookbook as a sleek
9. Track your lookbook and content stats
account, and download the Issuu
flipbook.
including reads, impressions, and page-
Catalog template from the Publisher workspace.
2. Edit the template to your favorite 5-10 pages to highlight your content using holiday-inspired colors and designs.
6. Use Issuu’s grab-and-go code to embed the lookbook on your own website.
7. Share the fullscreen link in an email campaign and on social media (follow
3. Upload your new lookbook to your
and tag @Issuu for the chance to be
Issuu account.
shared across Issuu’s channels, too!)
4. Activate shopping links in your
8. Post Issuu-created social stories to
lookbook.
Instagram and Facebook linking back to
views. Use the data to see what drives the most traffic and sales, and optimize your holiday marketing.
10. Pat yourself on the back and enjoy a holiday treat for a job well done!
your lookbook.
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Kick off your holiday marketing campaign and enjoy 50% off Issuu Premium to access all of the advanced content marketing features on Issuu.
Get Started