2020 Issuu Year in Review
2020 Year in Review (and a Look Ahead) 2020 HAS BEEN A CHALLENGING YEAR. Like many of us, I’ve repeatedly thought about how much I’m looking forward to 2021. Between the pandemic, a global recession, remote learning for our kids, political chaos and heightened racial inequity, 2020 has been a year few of us will ever forget.
At Issuu, we’ve made adjustments throughout the year in how we work. We’ve been focused on continuing to expand the Issuu Story Cloud so businesses can continue to rely on us to make stories and content shareable in a range of formats across multiple channels and digital canvas’.
Through the challenges we’ve also seen some of the best of ourselves and othersa resiliency and level of care for each other that we didn’t know we had in us.
Issuu is proud to be the publishing platform of choice for upstanding organizations that provide COVID-19 research, health services, and more critical information at the pandemic’s onset and this type of content continues to be added daily. Voter Guides too. We also are proud that our platform has always elevated marginalized voices and celebrates storytelling about diversity, hard work and challenging the status quo—especially in a year when we are redefining “normal”.
Vaccines have brought new optimism, but my greatest hope from 2020 is that we don’t just move on or get back to “normal.” I hope we commit to learning more about the people and world around us, that each day we recommit to learning more deeply, connecting more fully and caring more for the people with whom we come into contact every day.
Looking forward to 2021, we have big plans. On the product front, expect to see continued expansion of both inputand-output efforts, new ways to create compelling content, and new ways to distribute it. And our team is also growing quickly - if you’d like to join us, check out our careers page. Most importantly of all, I hope we can all learn and grow together. We all have a chance to be more present to each other, more aware of each other’s needs and challenges because of what we’ve learned during 2020. Let’s hold on to the learnings and move forward with care.
Happy New Year, Joe Hyrkin CEO, Issuu Read Joe’s full 2020 blog post here
Create Once, Share Everywhere You’ve got great content, Issuu is the place to share it with the world. Our marketing and publishing platform makes it exceptionally easy to remix your designs into interactive flipbooks, mobile articles, social media stories, email marketing assets, and much more. It’s as easy as 1-2-3.
Upload a PDF
Enhance with video and lin
nks
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2020 Issuu Milestones
March 2020:
Covid lockdowns begin
April 2020:
The move to freemium
April 2020:
Issuu offers Colla and Digital Sales in response to Co
February 2020:
Statistics gets a makeover July 2020 :
Stories from Scratch January 2020:
Auto-generated Article Stories
1 Million Article Stories reads on Issuu
December 2020
Issuu integrates with Dropbox
November 2020
1 Million Articles Stories published on Issuu
aborate s for free ovid
October 2020:
Digital Sales goes commission-free
September 2020:
New services page
Active Issuu Creators
2X Growth
First-time Publishers
3.6X
Article Stories Created
8X Growth
Article Stories Read
5X Growth
Growth
Visual Stories Created
4.4X
Digital Sales via Issuu
3.6X
Collaborate Users
12X Growth
Growth
Growth
Units sold
1.5 Billion Total Reads 100 Million Pages Created 37 New Issuu Employees
2019 to 2020: The Growth of the Issuu Story
2x
increase in Canva creations transformed and shared thru Issuu
3x
Article Stories created from Canva designs
15x
Article Stories created from Adobe InDesign
y Cloud
3.5x 4x
uploads from Dropbox
increase in uploads from Google Drive
2021 Content Marketing and Publishing Trends Predictions on the industry from your friends at Issuu
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The expanding martech stack: more integrations
The growing role of business storyteller
Content on the move: motion graphics and video are everywhere
More first-time publishers and content marketers
Evergree content: form live
Marketing Remotely events go
en long es forever
g y: more o digital
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Remixing content for different channels
More social channels = new ways to connect and market
The rise of the side-hustle: sales of digital content increase
The migration from neighborhood shops to digital
“Issuu has been so helpful in showcasing my marketing materials to potential and current clients. It’s easy to use and the layout of the platform is visually appealing.” Anna K. Freelance Photographer
“Issuu has helped support other digital marketing efforts. It’s easy!” Anne R. Designer
“Great software for creating professional documents!”
“Issuu provides a great product to make and distribute wonderfully expressive content and materials.”
Andrea P. Interior Designer
Benjamin B. Educator
“Issuu is extremely easy to use. You can even add links and videos to your content. I love everything about this platform and I am so glad I found them.”
“I think Issuu is the best publication sharing interface currently on the market. My clients love it!”
Karissa H. Magazine Editor in Chief
Robin W. Owner and Creative Director
“I’ve been using Issuu for a few years and I have never been let down! Great service, especially for a nonprofit!” Jocelyn H. Marketing and Social Media Specialist
“I love that it’s so easy to create a digital catalog to share on your social channels. I also like that it has analytics - that is great to show your sellers.” Crystal E. VP of Professional Development, Real Estate
“Issuu is a great tool to have to extend our reach for viewers and customers - it’s easy to share to your content on different platforms.” Christian D. CEO & Editor