2021 2021 Issuu Issuu Year Year in in Review Review
2021 Year in Review Looking back on 2021, I find myself reflecting on the year, and the onset of the global pandemic in 2020. While 2021 had its challenges, there were also bright spots including the global vaccine roll out, organizations learning to adjust to hybrid operations, and creative approaches to business that many of us didn’t know we had in us. I continue to be inspired over and over again by the creativity and resilience of people all over the world — especially Issuu creators. Our customers have chosen Issuu to communicate digitally with their customers, from restaurants posting their menus, real estate promoting a new home for sale, conferences and events sharing marketing collateral, healthcare organizations sharing critical COVID-19 informational resources, editorial content on the issues and ideas most important us across the globe, and content that connects us all. During these challenging two years, we’ve seen a huge increase in demand across all industries
for digital content. In 2021, we now have the most
We’re excited to see that the Issuu Story Cloud
active content creators in the history of Issuu.
is proving to be an indispensable tool for the
Our customers have published nearly 60 million
creator economy ecosystem. Issuu is providing
documents on Issuu, with 262 billion pages having
savvy content creators with the powerful digital
been read - the digital equivalent of saving over 3.8
publishing and distribution tools they need,
million trees in the last year alone!
including our premium digital sales feature that is
To support the increased demand and additional
100% commission-free.
needs of our customers, our Issuu team focused
As I look toward a new year, I’d like to thank the
on adding product integrations and enhancements
more than one million of you who have used
to the platform, while also expanding our team.
our tools to connect, inform, inspire and build
We added a new office in Braga, Portugal and
community with your readers. Our mission at Issuu
expanded the Issuu leadership team with key
has always been about connecting content to
new hires and promotions. This September,
people. We are focused on building a digital content
we announced a $31M round of funding that
and marketing platform that helps you build the
will enable us to continue to innovate with new
community and connections that will make you
features, enhance the products that matter most
successful.
to our customers, build integrations to make use of Issuu tools more efficiently and to grow the team. We’re hiring across the company, so check out our careers page if you are interested in joining us.
Happy New Year, Joe Hyrkin, CEO, Issuu Read Joe’s full 2021 blog post here
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2021 Milestones JUN
Beeple sells NFT for $69M
3.8 million trees saved through digital publishing on Issuu
Issuu vi rebrand and web redesig
Mailchimp integration
MAR
ALL YEAR LONG
JUN
MAY
Vaccines start becoming more widely available
AUG
Expan Issuu l team
isual d bsite gn
SEPT
Braga Office Opens
OCT
Link specific statistics feature SEPT
$31M in funding announced JUL
Hootsuite Integration
nding the leadership
SEPT
Templates launch
2021 Record Results Active Creators Article Stories Created Article Stories Read Visual Stories Created Visual Stories Read
Canva Docs Published Google Drive Uploads InDesign Stories Created Videos Linked Documents Shared
58M Docs Published 1.2B Pages Published
(All-Time Total)
One
Forty
New Office
New Employees
Braga, Portugal
issuu.com/careers
(All-Time Total)
12
Visual S Creat
2x
Stories ted
12B Docs Read 262B Pages Read
(All-Time Total)
3x
Canva Docs Published
(All-Time Total)
14x
Stories Created from Canva Docs
2022 Content Marketing Trends
Digital content continues to grow: the shift from print to digital Workplaces are being redefined
Growth of social commerce within the creator economy
Reuse, recycle, refresh: creators repurposing content more effectively
Hybrid events are here to stay
Content is becoming more personalized
The rise of micro influencers
NFTs and tokenization shake up the economy
Sustainability as an organizational strategy