Issuu Customer Spotlight |Colliers International Real Estate

+ CUSTOMER SPOTLIGHT

Closing Deals and Accelerating Success with Dazzling Proposals In the competitive world of commercial real estate, the stakes are very high - requiring businesses to develop an inside edge to win multi-million- and billion-dollar opportunities.

A global powerhouse, Colliers International is one of the fastest growing commercial real estate companies known in the industry for their strategic acquisitions, diversified service lines, and smart technology strategies.

The company’s impressive revenue growth over the past decade combined with its investment in local talent and high-productivity technology tools continue to pay off in the United States and abroad.

Regional Strategies, Winning Results In the US, Collier’s Southwestern regional office manages a broad spectrum of for sale and for lease opportunities under the management of the Phoenix-based team.

From multi-unit residential buildings and shopping mega-complexes to large-scale office parks, golf courses and medical centers, the Southwestern team works at a high velocity identifying, researching and responding to commercial real estate deals across Arizona, New Mexico, Texas and California.

issuu.com

Cory Gernant, Senior Client Services Specialist, is re-

of the file type, format or specification, then drags,

sponsible for content marketing, email marketing, web,

drops and lays out content which will rapidly become

SEO/SEM, and proposal creation and distribution for a

the final proposal or presentation.

team of five highly-successful commercial real estate brokers.

Once completed, Cory and his team of realtors then share the digital proposals or presentations as elegant

The Collier team under Cory’s coordination collates all

flipbooks accessed via an embedded link in email. “Our

necessary real estate documents, photos and materials

strategy is to be first and be fast, but we can’t sacrifice

from various sources, which Cory then transforms into

quality during the process”.

“Our proposals and presentations must look bespoke and first-class.

Issuu makes this happen - and is our inside advantage.”

Cory Gernant Senior Client Services Specialist Colliers International

A Winning Combination

client proposals. Virtual tours, interactive maps, property specifications, photos and images come in as print or

Issuu generates the proposals as digital flipbooks with

Cory uses Issuu to help support Collier’s ambitious

digital files of varying sizes, formats and specifications.

subtle transitions, embedded video and animations,

plan to improve productivity, innovate in marketing,

Prior to Issuu, Cory would pull together proposals into

overlay text and full-screen viewing that distinguish the

and accelerate success in the commercial real es-

folders of printed materials for the client - or have the

Colliers experience from their competitors. The client

tate industry. Without doubt the market will remain

team deliver the client presentation switching from

has everything in one cohesive, high-quality digital

competitive, but Cory and his team will continue to

printed materials, to videos, and then back to Power-

proposal. “Our Colliers team is representing millions and

use Issuu as their content creation and distribution

Point. While it worked, the experience felt disjointed.

millions of dollars of commercial real estate, so every-

platform of choice to deliver memorable, high-qual-

And in the era of ‘real-time’ response, clients expect

thing we prepare, propose and present to clients must

ity presentations and proposals that give Colliers a

immediate information online or via email, requiring

reflect quality, success, and trust.”

competitive edge for winning results.

Cost-to-Benefit a Breeze

COLLIERS INTERNATIONAL CHOOSES ISSUU FOR:

Cory to scan, digitize and post files that were not already in a digital format.

According to Cory, Issuu has more than achieved The Need for Speed - and Quality

its return on investment across many metrics. His

Professional, high-quality: embed links to flip-

With a long history in content marketing and creative

math proved Issuu more than covered the price of its

books sent via email for first-rate, full screen view-

services, Cory has deep experience with content cre-

subscription costs based on Cory’s time saved from te-

ing experience

ation and digital publishing software. A veteran user of

diously formatting and converting content. His ability to

Adobe InDesign and Flash Professional, Cory cleverly

quickly repurpose and customize templates also saves

Ease of use: straightforward UI and easy-to-use

programmed integration between the two software

him time, but more importantly increases the team’s

tools make for instant project success

apps in years past to generate the same results Issuu

responsiveness to opportunities without sacrificing

provides today. “What used to take me 15 or more

quality.

hours with InDesign and Flash now takes me just a few minutes in Issuu.”

Time-to-market: gives the team greater responsiveness to client proposals, changes, requests

Given the cost analysis, Cory committed to a two-year subscription of Issuu. “Some things are just worth it,

ROI: pays for itself in time saved from formatting,

With Issuu, Cory and team can respond to opportu-

especially when the clients are wowed, and we can see

converting content or from repurposing templates

nities with blazing speed. He quickly uploads videos,

and measure the results from our growing portfolio of

for bespoke proposals

PDFs, photos, maps, and listing information regardless

clients.”

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