for Trade Shows Media Kit 2021
Trade shows, conventions, and events are a powerful way to connect with your audience
About Issuu As marketers, event organizers, and exhibitors, we’re all creating a lot more content today. And we’re making it better too - adding interactivity, distributing it in new and exciting ways, leveraging eCommerce opportunities, and tracking the results with data.
Today’s technologies are empowering content developers and marketers, and no one is better at content technology than Issuu. Issuu is one of the largest online content publishing platforms in the world, with over 7 million magazines, catalogs, marketing brochures, newsletters and handouts added every year. Content publishers and marketers trust Issuu to publish and monetize beautiful, professionallooking content and distribute it online - via websites, blogs, social, email and more.
For our trade show partners, Issuu is not only the most popular way to transform guides into beautiful flipbooks, it’s an all-in-one software-as-a-service (SaaS) content platform. The depth of publishing tools combined with the breadth of audience offers organizers the flexibility to cover all content bases. 1. Publish your show’s marketing and logistical collateral Issuu is ideal for publishing and sharing show guides and programs, exhibitor and sponsor prospectuses, floor maps, and more. All online, available all the time. 2. Publish and share your exhibitor’s marketing content Our new Show Channel feature is the perfect solution for hosting exhibitor collateral and handouts - offering attendees a dedicated virtual portal to discover event information, companies, and products. 3. Generate revenue via eCommerce opportunities Issuu offers premium advertising spots on your Show Channel. Resell banner and video ad units to your sponsors or offer subscriptions to premium content.
100+ MILLION unique monthly visitors
4+ BILLION monthly page views
20+ THOUSAND daily uploads
33+ MILLION publications uploaded
180 MILLION minutes spent reading quarterly
10+ MILLION iOS & Android app downloads
#521 RANKED in global web traffic by Alexa
An Intro to the Issuu Platform Issuu’s digital publishing solution offers a simple, professional way to transform your static content into interactive embeddable flipbooks and online marketing assets - optimized for every channel.
When you need to publish, share, and monetize beautifully-designed content online, think Issuu.
Upload your PDF
and create a digital flipbook - easily embeddable into your website or blog, or shared via Issuu. Issuu works great with InDesign, Canva, PowerPoints, Google Docs and more.
Add links & videos
directly into your content to enhance your designs a valuable for your readers! E our shopper links in catalo
- Issuu is a great way and make content more Exhibitors especially love ogs.
Publish your flipbook and share a link to the fullscreen reader via email or social media to immerse readers in your content - no distractions.
Create and enhance your content Create mobile-optimized Article Stories from design and copy elements in your publication. Share these unique stories independently and link back to your publication.
Measure your success Issuu Statistics offer valuable insights into the performance of your show content, and help you and your sponsors make datadriven decisions.
Build interactive Social Stories with awesome templates, and distribute through Facebook, Instagram, Pinterest and more.
Issuu Statistics delivers insights to help you understand who is consuming and interacting with your content, and how it is performing. Make datadriven decisions to drive reader engagement, subscriptions, and marketing campaigns. Engage people on the go with Issuu’s native iOS and Android mobile apps.
Marketing your show with Issuu The ability to juggle all of the logistics for a trade show is admirable. Our goal at Issuu is to make your content efforts more streamlined, easier to manage, and more valuable—freeing up your time to focus on other time-sensitive projects.
There are multiple ways we can help.
Exhibitor and sponsor prospectuses
Event programs
Upload your prospectus to Issuu and
Printed programs are great (and we
eliminate the need to email PDFs to
can help with that too), but they
potential participants. Just send a link
can create extra waste and aren’t
- it’s even trackable, and optimized for
interactive. And in the current era of
viewing on all screen sizes.
virtual events, how can you translate that content into a digital-friendly
Our professional flipbook reader—
format while retaining the integrity of
both embeddable and available as a
a tried-and-true format? With Issuu.
fullscreen experience—makes it easy for prospects to review information
A well-designed program not
and share with colleagues and teams.
only informs an audience about
Embed overview videos or video
participating vendors and speaker
testimonials from past participants,
tracks, but helps them navigate the
and include links to more detail.
event and make the most of their time. This is another place where our
It’s the perfect way to highlight
embedded videos and links can have
your brand while sharing valuable
a big impact.
information to help people make informed decisions. Issuu also makes it
Need your program to offer
easy to create social posts to promote
advertising or sponsored content?
your event using your uploaded
Video content and trackable links
content.
on Issuu offer advertisers a more
Exhibitor and sponsor prep guides From booth guidelines and shipping instructions to speaking submission deadlines and sponsor blurbs, there’s a lot to share in advance of a show. Having everything in one place online is a significant benefit. Issuu’s Unlisted publication setting gives you the freedom to share logistical information with the right people.
exciting media opportunity with the ability to better understand the results. It’s also an upsell opportunity for your team. Issuu not only puts your program online, it makes it mobile. Our native Android and iOS apps are great for attendees and put exhibitor collateral at their fingertips.
Generate more revenue for your event Every show or event requires a lot of content. And there are myriad ways to derive revenue from this content opportunity.
Advertising and lead generation Many event organizers either sell in-guide advertising or include ads/contributed content in show collateral. But print is twodimensional. Issuu adds a new dimension to your show collateral with videos and links. Sell video ad space as part of sponsor and exhibition packages. Or use live links to encourage attendees to visit landing pages for exhibitors and sponsors, generating leads and providing a bridge between the show and post-event marketing.
Reselling Issuu licenses Brochures, white papers, case studies... exhibitors love their content. But no matter how many bags you offer attendees, a lot of printed material ends up in the trash. One popular and eco-friendly solution is to partner with Issuu! Our customers save a combined 5 million trees a year, and you can help by encouraging your exhibitors to use Issuu in lieu of print handouts. Even better, it’s a revenue opportunity for you. Event organizers like the National Restaurant Association purchase bulk licenses from us and resell them to exhibitors, either as a package or an add-on. This is a win-win. Contact our business development team to learn more.
Creating a memorable show experience There’s always that moment at the end of a show, when straggler attendees are massaging their feet in sofas in the lobby conversations still bubbling. Exhibitors are breaking down their banners and packing up their boxes, and logistics staffs break out the hammers and wrenches to disassemble booths. It’s the best feeling in the world - it was a great event. And you can breathe. There’s so much work to get to that moment. Creating an event that people value and appreciate and want to return to year after year is hard. But when you get it right, it’s worth it all. Great content makes a big difference, and Issuu is the perfect partner to create a truly memorable experience. Event organizers frequently tell us that we help them “punch above their weight”. We make the content not only make a successful transition to digital and make marketing your event super easy, but Issuu adds value very step along the journey.
Try Issuu today free
ISSUU FOR:
Trade shows Conventions Events Annual Meetings
Supercharge your show with the most powerful digitalpublishing platform in the world. Aaron Hayes-Roth ahr@issuu.com