A Perfect Partnership: How Luca Magazine gains control of its distribution with Issuu
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Issuu Case Study: Luca Magazine
Photos: Cover: Angela Marklew Right: Angela Marklew Opposite: Suzanne Teresa
About Luca Luca Magazine is an up-and-coming lifestyle magazine for the next generation, intended to ignite, empower and accept readers of all kinds. The gorgeous quarterly publication features individuals who change the world, including entrepreneurs, scientists, athletes and more. Their fashion and beauty stories have a forward-thinking, edgy and globally-minded vibe. Digital issues of the magazine can be purchased individually or as part of an annual subscription.
Issuu Case Study: Luca Magazine
Photo: Angela Marklew
Challenges • Working with big name print distributors was primarily beneficial to those distributors and not its magazine publishers • Difficult to find a platform to partner with that benefitted and prioritized the needs of up-and-coming creators like Luca • Finding a way to expand outside of the U.S. and get international attention and distribution online
Issuu Case Study: Luca Magazine
Goals • Get more advertising inside the publication, both in print and online • Find a digital publishing solution that would actually benefit Luca and help them profit • Gain more magazine readers — especially internationally — to build a global following • Push social media advertising efforts, such as including more shop links on Issuu
Photo: Sylvia Hardt
Issuu Case Study: Luca Magazine
“Issuu is extremely easy to use, and the features we need are all in the same place. In just one day, I put up our first issue, connected payments to Stripe and embedded it on our website.� Jennifer O'Bannon Founder & Editor-in-Chief
Photo: Andrew Gleason
Why Issuu? When Luca was first introduced to Issuu
According to Jennifer O’Bannon, Luca’s
Digital Sales, they had the simple desire to
founder and editor-in-chief, one of the
be part of something new. Once they used
best things about Issuu was how much
the platform to sell their magazine online,
control Luca had over the publishing and
it completely exceeded their expectations:
distribution process. “When you distribute
they loved the look, how easy it was to
in print for stores, it’s beneficial to those
use and get paid and that it was clearly
stores — not the people making the
beneficial to creators. Everything they
magazine,” she explains. With Issuu, it feels
needed to publish — from embedding
more like a mutually beneficial partnership,
their magazines onto their website to
which is something Luca has really enjoyed.
getting paid securely through Stripe —was in one place, intuitive to set up and easy to execute on.
Issuu Case Study: Luca Magazine
Photo: Brad Olson
Results • 700,000+ total magazine impressions and 13,000+ total reads in their first year on Issuu • The ability to embed, show preview pages and sell directly on Luca’s website lets readers easily buy the magazine without sacrificing their brand design • Every feature needed to share, measure and monetize their publications is all in one place and easy to set up • Access to a worldwide network of readers has helped Luca go global and expand its readership to different countries • A partnership between Issuu and Luca Magazine that benefits Luca and helps them profit off their digital magazines
Issuu Case Study: Luca Magazine
Connecting content to people.