Issuu Case Study: SolarReserve

How SolarReserve Uses Issuu to Engage Global Stakeholders & Internal Employees

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Issuu Case Study: SolarReserve

About SolarReserve SolarReserve is a renewable energy and technology company and a leading global developer of utility-scale solar power projects, which include electricity generation by solar thermal energy and photovoltaic panels. The company currently has more than $1.8 billion of projects in operation worldwide, with offices in the United States, Chile, China, Australia, the Middle East and South Africa.

Issuu Case Study: SolarReserve

Challenges • Sharing a variety of marketing content and literature — including brochures, video clips and infographics — with different target audiences • Reaching (and engaging) the right markets and readers with the most relevant content • Increasing employee engagement through internal communication materials • Giving their digital content a more dynamic, professional and “high-tech” look and feel beyond PDFs

Goals • Find a tool that helps engage employees and maintain internal communications via quarterly digital newsletters • Make marketing content more engaging to build brand awareness on different platforms — including social media — and increase media interest • Maintain communication with all stakeholders and communities where projects are located, including sharing news about solar projects and using that information to leverage development of new projects and win business in other areas

Issuu Case Study: SolarReserve

“The platform makes it so easy — and even encouraging — to upload and share content, so I feel confident working in the product.”

Mary Grikas VP of Global Communications

Issuu Case Study: SolarReserve

Why Issuu?

According to Mary Grikas, VP of

When she looked into it, Issuu’s price

Communications at SolarReserve, she has

point and functionality were a perfect fit

been using Issuu since it first started. “The

for SolarReserve’s content needs. They

design world knows about Issuu,” says

ultimately selected the platform because it

Grikas. When her team at SolarReserve

was extremely easy to use and embed on

wanted a platform to upload and share

their website, where the majority of their

their marketing brochures and internal

stakeholders access their brochures and

newsletters, they chose Issuu because

marketing content. In addition to external

of the engaging reader experience. “It

content, SolarReserve also uses Issuu to

captures your attention more than a flat

distribute internal newsletters to engage

PDF file — it’s multidimensional, which

employees within the organization. Grikas

makes it interesting for people to look at.

says her team likes using Issuu’s in-depth

It also positions us as a company that’s up

statistics to measure the performance

to date with the latest technology — in this

of these newsletters, and that Issuu

case, that’s Issuu.”

has become a standard for her team’s corporate communications.

Results • Digital content that looks and feels professional, high quality and modern • Global stakeholders have easy access to SolarReserve’s marketing content directly from their website • Takes only five to seven minutes to upload content and embed it on their website • Positive feedback from employees on how “beautiful” the internal newsletter is, and an increased number of employees reading and sharing it • Marketing team uses Issuu as a discovery tool to find other renewable energy companies publishing content • Useful statistics that measure how many employees read the internal newsletter, how long they spend on each page and what they like

Issuu Case Study: SolarReserve

Connecting content to people.