Tycoon
Navigating the business and startup landscape in Goa
Hubert Araujo
Selective Marine Services offers comprehensive offshore drilling, prioritizing innovation, safety, and customer satisfaction.
Mirasha Mirasha offers customizable, all-natural skincare products, focusing on quality, sustainability, and chemical-free ingredients.
Shefali Gaonker
Shefali Gaonker creates uplifting art through Doodle Perks, balancing her passion with a software career.
Goana foods
Goana Foods offers innovative GoanPortuguese cuisine, focusing on quality, sustainability, and global growth.
Dear Readers,
Welcome to this edition of Goa Tycoon, where we bring you stories of creativity, passion, and entrepreneurship that are shaping Goa's dynamic landscape.
In our cover feature, we explore Selective Marine Services, led by Hubert Araujo, which started with manpower supply and has grown into a comprehensive offshore drilling service provider. With a focus on innovation, safety, and customer satisfaction, Hubert and his team are driving significant growth in Goa's oil and gas industry.
We also shine the spotlight on Mirasha, a thriving all-natural skincare brand founded by Emera Remedios. Mirasha offers customizable, chemical-free soaps and candles, created with passion, creativity, and a strong commitment to sustainability. Emera’s dedication to quality reflects in her beautifully crafted products, which continue to gain popularity.
Another creative force in this issue is Shefali Gaonker, a talented software engineer and digital artist. Through her platform, Doodle Perks, Shefali creates uplifting and relatable art that spreads positivity. Balancing her fulltime career with her artistic passion, she reminds us that creativity knows no bounds. future.
Goana Foods, led by Cyd Pais, blends traditional Goan-Portuguese cuisine with modern innovation, offering pickles, masalas, and more. Under Cyd’s leadership, the brand focuses on quality, sustainability, and global expansion, bringing Goan flavors to the world.
Sakshi Shirvankar, a 24-year-old crochet artist, creates whimsical, eco-friendly amigurumi plushies. Her child-safe, handcrafted designs reflect creativity and sustainability, earning her a loyal following.
AB Production Goa, founded by Abrar Naik, empowers aspiring models through grooming sessions and beauty pageants, offering local talent the opportunity to shine on national and international stages, fostering growth and recognition.
Finally, Nisha Mary Poulose, a green architect, advocates for sustainable urbanization through indigenous rainwater management techniques to combat Goa’s depleting groundwater. Her work addresses urbanization's environmental impact and promotes community involvement in sustainable practices.
As we reflect on these inspiring stories, it becomes evident that Goa is home to a vibrant community of individuals who are pushing boundaries and making a difference across industries. Their dedication to innovation, sustainability, and creativity is a testament to the region’s bright
Well, that's all I have for you from my desk this month. I hope you enjoy reading this month's issue of Goa Tycoon. Do share it with your friends all across the globe.
Until next month, cheers!
Warm regards,
Jessyl Fernandez Editor
01 Hubert Araujo
02 Mirasha
03 Shefali Gaonker
04 Goana Foods
05 Sakshi Shirvankar
06 AB Production Goa
07 Indigenous Rainwater Management Methods Can Replenish Goa’s Groundwater, Says Green Architect
Introduction
Goa, the tiniest state on the western coast of India, boasts golden pristine beaches, palm-fringed avenues, flavourful food, delicious Portuguese-influenced sweets, and warm, hospitable people. Also known as the Ibiza of India for its partying. A tropical paradise of flora and fauna, from the very famous 'almi' (mushrooms) endemic to its forests, that grow only on the red mud anthills, to the solar prawns that are fished immediately after the monsoons, Goa is unique. Tourists are also attracted to Goa for its cultural heritage - from the famous old Portuguese churches like Se Cathedral in Old Goa, the 16th Century Safa Masjid in Ponda and Shree Mangesha Temple in Mardol, the legendary Arvalem or Pandava Caves where the Pandavas of the Mahabharat fame lived, to its two unique festivals - Carnival and Shigmo. Goa plays host to many festivalsthe International Film Festival of India that promotes cinema, the Serendipity Art Festival, Sunburn Music Festival, to name a few. To showcase this varied heritage of culture, art, tradition, food, and people, in 2015 ItsGoa was born. The main aim was to make it the premier portal for all things Goa. We were able to showcase Goa like never before. Soon our blog-based website transcended the virtual space, with the ItsGoa magazine – a sought-after resource for visitors to Goa from countries like Norway, UK, USA, etc.
Chief Editor
Jessyl Fernandez
Sales
Donald Fernandez Andrea Fernandes Britney Fernandes
Content & Social Media Saviola Dias
Fay De Souza Renata Fernandes
Graphics & Layout Shashank Parab Latisha Govekar
For advertising queries: +91 7887330620 / 9370502124
ItsGoa Media Group
Nordic Intent HQ - Floor 3, PDA Colony, Porvorim, Goa 403521
Email: mail@itsgoa.com Website: itsgoa.com
Hubert
Selective Marine Services, led by Technical Manager Hubert Araujo, evolved from manpower supply to comprehensive offshore drilling services, emphasizing innovation, safety, and customer satisfaction in the oil and gas industry.
Article by: Team ItsGoa
Images by: Hubert Araujo
The oil and gas industry is characterized by its dynamic nature and inherent challenges, necessitating resilience, innovation, and sound decision-making for successful navigation. Selective Marine Services, a significant player in the offshore drilling sector, exemplifies these qualities through the impressive leadership of Technical Manager Hubert Araujo. With a robust maritime background and a talent for resolving complex issues, Hubert has guided the company toward growth, success, and industry acclaim. His journey, marked by dedication and perseverance, provides valuable insights into Selective Marine Services' core mission, achievements, and the future of the oil and gas sector.
From Humble Beginnings to Industry Leadership
Selective Marine Services started as a manpower supply company dedicated to providing skilled professionals for the maritime sector. However, under Hubert’s vision and guidance, the company gradually expanded its services, establishing itself as a crucial partner for rig owners in the offshore drilling industry. Hubert's arrival brought significant changes, both in the scope of services offered and in the operational philosophy of the company. His maritime expertise, coupled with an innovative mindset, enabled him to identify growth opportunities, transforming the company from a manpower supplier to a provider of comprehensive technical and operational solutions.
Inspiration and Key Influences: Tesla, Family, and Mentorship
Hubert Araujo finds inspiration in Nikola Tesla's relentless pursuit of innovation, which motivates him to tackle challenges creatively and push boundaries in his career. Tesla's pioneering work has been a significant influence, encouraging Hubert to think outside conventional frameworks. His wife, Ivone, has been his steadfast supporter, always encouraging him through tough times. Additionally, Caesar Mascarenhas played a pivotal role in his early education, imparting knowledge about ship electrical systems. The combined influence of Tesla, Ivone, and Caesar has profoundly shaped Hubert’s journey, guiding him to
achieve success both personally and professionally.
Career Journey: From Mercator Shipping to Selective Marine Services
Starting as a Trainee Electrical Officer at Mercator Shipping, Hubert steadily ascended the ranks, amassing invaluable experience in marine systems, compliance, and vessel management. This foundation equipped him with a deep understanding of the technical intricacies of shipping, which he seamlessly transferred to the oil and gas sector. His early challenges in the maritime industry, such as enduring long waits outside recruitment agencies in Mumbai, instilled in him the values of perseverance, adaptability, and lifelong learning. These same qualities have shaped his leadership at Selective Marine Services, allowing the company to thrive while maintaining a commitment to excellence.
Hubert with his family
SMS Mariam, Chartered Rig to ADNOC successfully sailing out
Hubert with his team (second from left) after successfully delivering SMS ESSA for ADNOC contract
Commitment to Safety, Reliability, and Client
Selective Marine Services prides itself on its core values: integrity, safety, innovation, and customer satisfaction. These principles have driven the company's mission to consistently exceed client expectations. Hubert has played a critical role in nurturing a culture that prioritizes operational safety and reliability, essential components in the oil and gas industry where each decision has significant financial and safety implications. By maintaining a solution-oriented mindset and focusing on precise execution, Selective Marine Services has earned a reputation for delivering high-quality services to its clients.
Under Hubert’s leadership, the company has undertaken several high-stakes projects, such as the simultaneous delivery of two rigs for ADNOC in the UAE. This complex project demanded intense focus, coordination, and technical expertise, yet thanks to Hubert's guidance, the company met stringent deadlines and operational standards. Another significant achievement was the revival of a coldstacked rig at ASRY Shipyard in Bahrain, which tested the team's resourcefulness and ingenuity. Despite challenging conditions, Hubert and his small crew successfully completed the jacking operation with minimal resources, earning the company recognition in the shipyard and reinforcing its reputation for problem-solving and reliability.
Hubert with his family
sharing his knowledge with youngsters
Hubert (second from right) with his wife, Ivone, During his sailing days www.itsgoa.com itsgoa_ Itsgoa
Hubert
Navigating Challenges and Learning Valuable Lessons
The oil and gas industry presents numerous challenges. Hubert's role at Selective Marine Services has exposed him to obstacles ranging from ideological differences within the team to the physical and mental demands of the job. Long hours, high-pressure situations, and the necessity for precise decision-making can be taxing, but Hubert’s solution-focused approach keeps him oriented towards delivering top results. His leadership is characterized by resilience, adaptability, and a strong commitment to crew welfare—qualities that have earned him respect and helped the company navigate its most challenging moments.
Mentorship and Teamwork: Building the Next Generation of Leaders
A key differentiator for Hubert as a leader is his emphasis on teamwork and knowledge sharing. Throughout his career, he has prioritized mentoring the next generation of professionals, providing opportunities for young talent and nurturing their growth. Many individuals who began under Hubert's mentorship have advanced to senior positions within the industry, a testament to his ability to identify and develop potential. By fostering an environment of collaboration and continuous learning, Hubert has built a loyal and skilled team, essential for driving Selective Marine Services’ success.
Support from Directors and Company Growth
Hubert Araujo reflects on Selective Marine Services' origins as a manpower supply company. Recognizing the potential for growth when he joined, Hubert focused on delivering skilled professionals and technical expertise, helping the company transform into a service provider for rig owners. His strategic initiatives significantly expanded the company’s services and reputation. He expresses gratitude to directors Hilary DaVeiga and Albinus Vaz for their unwavering support and trust in his vision, which have been crucial to the company’s success. This foundation of collaboration has shaped Selective Marine Services into what it is today.
Balancing Professional Commitments with Family Life
As a father of two living in Dubai, balancing professional responsibilities with family life is paramount for Hubert. Though it presents challenges, he credits his wife, Ivone, for making the journey manageable. Her steadfast support amid the trials of being away from home allows Hubert to dedicate attention to both work and family, ensuring neither is neglected.
Hubert Araujo
Always smiling and down to earth (Hubert, right)
Hubert educating youngsters
His children are his greatest pride, and he affectionately refers to them as his "eyes," signifying their central role in his life. He considers their growth and achievements as his most significant accomplishments. Hubert particularly takes pride in his son Lenin's professional development, while his daughter Liza holds a special place in his heart, especially regarding her birthday. No matter where work takes him, Hubert prioritizes being by her side on her birthday each year, emphasizing the importance of family traditions.
As a father, Hubert aims to cultivate a friendly and open relationship with his children. He stresses the importance of valuing their opinions and ensuring that no one feels sidelined. For him, family is paramount, and sustaining those strong bonds, despite physical distance, helps him remain grounded and connected. Ultimately, Hubert's approach to balancing work and family centers around prioritizing love, open communication, and mutual respect—values that guide his personal and professional life.
Navigating Setbacks and Building Resilience
Hubert's journey has not been devoid of setbacks. After successfully running his own company, Marc & Co., he faced the tough decision to shut it down due to financial difficulties. This experience, while disheartening, strengthened his resolve and imparted valuable lessons about resilience and adaptability. When he joined Selective Marine Services, he brought with him not only technical expertise but also a renewed sense of purpose and determination.
At Selective Marine Services, Hubert found a new platform to apply his skills and experiences, driving the company’s growth and the expansion of its service offerings. His ability to pivot and adapt to new challenges, combined with his background in marine and electrical systems, has made him an invaluable asset to the organization. As the Technical Manager, Hubert continues to lead complex projects and contribute to the company’s overall growth and success.
Hubert utilizing his expertise to install an Emergency Generator
His son, Lenin, assisting him in the Oil & Gas industry
The Future of Selective Marine Services: Expansion and Innovation
Looking forward, Selective Marine Services is poised for further expansion, with plans to strengthen its project and maintenance teams. The company is also exploring opportunities in emerging markets, particularly in Africa and the Caspian region, where the demand for offshore rig upgrades and maintenance is increasing. Hubert believes that attracting and nurturing skilled professionals, especially from his home state of Goa, will be crucial in bringing fresh perspectives and expertise to the table.
Hubert’s forward-thinking approach positions Selective Marine Services as a company ready to tackle the evolving global market. With an emphasis on quality service, innovation, and robust teambuilding, the company is well-equipped to meet the challenges and opportunities that lie ahead. Hubert’s leadership, grounded in his maritime expertise and commitment to continuous learning, ensures that Selective Marine Services remains at the forefront of the industry, providing top-tier support for offshore drilling operations.
Conclusion: A Legacy of Leadership and Innovation
In an industry where change is constant and the stakes are high, Selective Marine Services has carved out a niche through innovation, dedication, and strategic growth. Hubert Araujo’s journey from a young Trainee Electrical Officer to the Technical Manager of a leading oil and gas service provider is a testament to his resilience, adaptability, and passion for excellence. Under his guidance, Selective Marine Services has not only broadened its service offerings but has also established a reputation for reliability, safety, and customer satisfaction. As the company continues to evolve, it remains committed to its core values, ensuring it will remain a leader in the oil and gas industry for years to come.
Hubert in Nigeria getting hands on to make sure everything is perfect
Hubert, walking down the road of success
Mirasha, founded by Emera Remedios, is a thriving all-natural skincare brand offering customizable, chemical-free soaps and candles, driven by passion, creativity, and a commitment to quality and sustainability.
Article by: Team ItsGoa
Images by: Mirasha lifestyle essentials
Mirasha, a homegrown venture, started off as a simple hobby during a workshop, where Emera Remedios discovered the intricate art of soap making. What began as an exploration into different shapes and fragrances has blossomed into a thriving business, built on the foundation of all-natural ingredients and the desire to create something free of harmful chemicals. With a strong commitment to quality, Mirasha prides itself on being SLS-free, paraben-free, and sulfate-free.
From its humble beginnings to its current standing as a local favorite, Mirasha has become a brand that reflects the passion and creativity of Emera Remedios. What sets this venture apart is not just the use of natural ingredients, but also the customizability and variety of soaps offered, which cater to different themes, occasions, and personal preferences.
The Journey Begins: Turning a Passion into a Business
Emera Remedios began this journey as a hobby, sparked by a workshop that introduced her to the world of handmade soaps. As she started experimenting with different molds and shapes, the process became more than just a pastime—it became a passion. Driven by the desire to create something pure and natural, she dedicated herself to learning the nuances of soap making, ensuring that every product she crafted was free of harmful chemicals such as parabens, sulfates, and SLS (Sodium Lauryl Sulfate).
Mirasha crafts an array of delightful hampers and candles, including aromatic coffee candles, Diwalispecial Indian sweet candles, and unique coconut shell designs. They offer customized candles for special occasions such as birthdays, takeaways, anniversaries, and weddings. Their creations also come in elegant wooden bowls, terracotta bowls, urlis, and glass jars. Adding to the charm are their specialty candles, inspired by desserts like rasmalai and gajar ka halwa.
Customization:
The Heart of Mirasha
Beyond the natural ingredients, what truly sets Mirasha apart is its customizability. Whether it's for a special occasion or simply a thoughtful gift, Mirasha
mirasha brand logo
Emera Remedios
Coffee milk candle with wax toppers that replicate the chocolate goodies
offers personalized soaps that can be tailored to any theme or event. From weddings and baby showers to seasonal hampers, the brand provides unique, themed soaps that serve as perfect giveaways or party favors.
With different molds and colors to choose from, the customization options are limitless. Customers can select the shape, color, and fragrance to suit their specific needs, making each soap not only a skincare product but also a personalized gift. For example, during special occasions like Father's Day, Mother's Day, or Grandparents' Day, customers can order soaps designed specifically to reflect the celebration.
Additionally, the brand offers hampers tailored to the changing seasons. These hampers feature a selection of soaps that are designed to complement the season, whether it's the warmth of summer or the coolness of winter.
Reaching the Market: From Instagram to Local Pop-Ups
In today’s digital age, Mirasha has successfully tapped into social media platforms like Instagram and Facebook to reach its audience. Through these platforms, the brand showcases its diverse range of products, allowing customers to place orders directly via social media. The interactive nature of these platforms has also facilitated word-of-mouth promotion, which has been instrumental in growing the business.
However, Mirasha does not rely solely on online sales. Emera Remedios also participates in local popup markets, such as the Tuesday Made in Saligao Market and the Pilerne Heritage Market. These popup events provide an excellent opportunity for customers to experience the products firsthand, ask questions, and learn more about the brand’s values. Through these interactions, Mirasha has built a loyal customer base that continues to grow through word-of-mouth recommendations.
Emera in the process of creating her products
Themed hamper boxes for a birthday party with Jim Jam candle and kiddy soaps
Best seller Goa themed candle in a Coconut shell. Handcrafted with love, Customized and innovative piece
Challenges and Successes: The Journey So Far
While Mirasha has enjoyed significant success, the journey has not been without its challenges. One of the biggest hurdles the brand faces is sourcing highquality, natural ingredients at a reasonable cost. These additional expenses contribute to the overall cost of the soaps, making them slightly more expensive than mass-produced alternatives.
Despite these challenges, Emera Remedios’s dedication to quality has never wavered. Every ingredient is sourced from certified suppliers to ensure that the final product is safe, natural, and effective. Even the packaging reflects this commitment to sustainability. While cling wrap is used to prevent moisture buildup on glycerin soaps, the overall packaging is designed to be eco-friendly, with handmade or paper boxes used for most products.
Following the Passion: The Key to Success
At the heart of Mirasha is Emera’s passion for what she does. For Emera Remedios, this venture is not just about making money—it’s about doing what she loves and sharing that passion with others.
The feedback from customers is what truly brings joy to Emera, as it reinforces the belief that following one’s passion can lead to great things. When customers rave about the quality it’s a reminder that hard work and dedication pay off.
Looking Ahead: What’s Next for Mirasha?
As Mirasha continues to grow, Emera Remedios has big plans for the future. With a focus on expanding the range of products and reaching a wider audience. Additionally, Emera hopes to continue experimenting with new ingredients, molds, and fragrances, ensuring that the brand stays fresh and innovative.
Ultimately, Mirasha is a testament to the power of following your passion. Through creativity, dedication, and a commitment to quality, Emera Remedios has built a brand that not only reflects her values but also brings joy and beauty into the lives of others.
Ubtan soap for Diwali hampers
Solid Perfume
Lip balm
Shefali Gaonker
Shefali Gaonker, a software engineer and digital artist, creates uplifting, relatable art through Doodle Perks, blending creativity with positivity, balancing her passion with her full-time career.
Article by: Team ItsGoa
Images by: Shefali Gaonker
Art entrepreneur
In today’s fast-paced world, it’s often difficult to find pockets of joy amid the chaos. However, one talented artist, Shefali Gaonker, has found a way to weave positivity into the digital world through her art. Born and raised in the vibrant landscapes of Goa, Shefali works as a software engineer by profession but is truly passionate about being a digital artist. Her works revolve around the beauty of everyday moments, reflecting the simplicity of life while evoking a sense of warmth and joy. Let’s dive into her creative journey, from her artistic roots to the challenges of merging art with digital marketing, and how she continues to share uplifting messages through her artwork.
Growing up in the Creative World of Goa
For Shefali, art wasn’t something that she stumbled upon. It was a part of her life from the beginning, deeply rooted in her family’s traditions. Growing up, Shefali and her family crafted Ganesh idols from scratch every year, immersing themselves in creativity. This annual ritual instilled in her the value of creation and the importance of viewing the world from a unique perspective. It wasn’t just about molding idols but about seeing the divine in everyday life and translating that perspective into art.
As Shefali progressed through school, her love for drawing and doodling became more prominent. These artistic expressions served as an outlet for her emotions, allowing her to cope with the challenges that life threw her way. Little did she know that these seemingly simple doodles would evolve into something much greater— a career path that combines technology, creativity, and positivity.
Transition from Traditional to Digital Art
Initially, Shefali’s artistic expression was grounded in traditional mediums, like pencil and paper. However, as technology advanced, so did her means of creating. The transition to digital art, while daunting at first, became a pivotal moment in her artistic journey. Moving to digital platforms allowed her not only to save on resources but also to refine her work with ease and efficiency. The ability to use digital tools like the Procreate app made it possible for
Shefali to explore endless creative possibilities, adding depth and nuance to her illustrations.
More recently, she’s begun to venture into 2D animation, further expanding her creative horizons. This shift to digital animation has allowed her to inject life into her still illustrations, making them dynamic and interactive for her audience. It’s a step forward in her quest to create art that resonates on a deeper level, connecting with people not just visually, but emotionally as well.
The Inspirations Behind Doodle Perks’ Artwork
Inspiration, for Shefali, comes from the world around her. Everyday events, personal experiences, and positive moments serve as the primary muses for her creations. Whether it’s a simple interaction with her beloved pet or a heartwarming memory from her travels, Shefali strives to capture the essence of happiness in her art. This personal touch shines through in every piece she creates, making her work not only relatable but also uplifting.
Shefali Gaonker
posing with the couple illustration she created, proudly displayed at the wedding
Shefali
Over the past few years, Shefali has also expanded her creative pursuits into the realm of commissioned art. From creating customized portraits to designing wedding invitations, she has found a way to blend her personal style with her clients’ visions. This form of commissioned work allows her to connect with people on a deeper level, as she transforms their cherished moments into beautifully illustrated pieces of art.
The Creative Process: From Concept to Completion
Every artist has a unique creative process, and Shefali’s is rooted in observation and joy. Her process begins with taking note of the things around her that spark happiness. Whether it’s a small moment of gratitude or an interaction with loved ones, Shefali uses these observations to fuel her creativity. Once she has an idea, she sketches a rough outline of the piece, refining it until she’s satisfied with the composition.
For customized portraits, Shefali goes a step further by involving her clients directly in the creative process. She asks for photos and works to capture their unique characteristics and facial expressions
accurately. This personalized approach ensures that each commissioned piece is not only a reflection of her artistry but also a true representation of her clients’ personalities and stories.
Balancing Art with a Full-Time Career
One of the biggest challenges Shefali faces is balancing her passion for art with her responsibilities as a software engineer. Like many creative professionals who juggle multiple roles, she finds that time management is key. Her weekends and evenings are dedicated to her art, providing her with a much-needed outlet to unwind and express herself after long workdays.
To maintain a consistent presence online, Shefali works ahead of time, preparing content in advance. This allows her to share her work regularly without feeling overwhelmed by the pressure to create something new every day. It’s a delicate balance, but one that Shefali manages through careful planning and dedication to both her art and her career.
Illustration created by Shefali
Illustration of a happy couple
Grandparents displaying affection
Leveraging Digital Tools for Creativity
Shefali has fully embraced the world of digital tools, with Procreate and Procreate Dreams being her goto apps for creating both illustrations and animations. These tools offer a variety of features that allow her to push the boundaries of her creativity. From experimenting with new brush techniques to learning advanced animation skills, Shefali continuously looks for ways to evolve her artistry.
The accessibility of online tutorials has also played a significant role in her growth as an artist. She’s constantly learning and experimenting with new styles, ensuring that her work remains fresh and innovative.
Engaging with an Audience Through Social Media
For Shefali, social media, particularly Instagram, serves as the primary platform for showcasing her artwork. The platform has not only allowed her to reach a wider audience but has also given her the opportunity to connect with like-minded individuals who appreciate and resonate with her art. What sets her apart from other digital artists is her genuine approach to engagement. It’s not just about selfpromotion; it’s about sharing her passion and building a community of people who find joy in her creations.
The organic growth of her audience has been one of her biggest achievements, with many of her followers sharing her work simply because they find it relatable and heartwarming. This word-of-mouth approach has helped her build a loyal following that continues to support and inspire her creative journey.
www.itsgoa.com itsgoa_ Itsgoa
Custom made portrait of a couple
Shefali's wedding invitation
Portrait of a married couple
Challenges and Successes in Digital Marketing
As with any artist trying to establish a presence online, Shefali has faced her fair share of challenges. One of the biggest hurdles has been managing her time effectively, balancing the demands of her fulltime job with her artistic pursuits. Consistency is key when it comes to growing an online presence, and finding time to create regular content has been a challenge. However, Shefali has overcome this by staying active on Instagram, engaging with her audience, and making the most of the time she has for her art.
Another challenge she has faced is navigating the ever-changing Instagram algorithm. With the platform constantly updating how content is prioritized, it can be difficult to maintain visibility. However, Shefali has learned that by staying consistent and regularly interacting with her audience, she can keep her artwork visible and relevant.
The Future of Doodle Perks: What’s Next?
Looking ahead, Shefali has exciting plans for her art career. She hopes to continue creating relatable artwork that promotes positivity and encourages
others to share her content. Her exploration of animation will also continue, with plans to bring her illustrations to life in new and dynamic ways. Additionally, with the wedding season fast approaching, Shefali has a number of commissioned portraits lined up, providing her with the opportunity to continue connecting with clients and creating personalized pieces that celebrate their special moments.
Shefali is also open to collaborations with brands and individuals whose values align with her artistic vision. These collaborations would not only help expand her reach but also offer her the chance to explore new creative avenues and further establish herself as a leading digital artist.
Conclusion
Shefali Gaonker’s journey as a digital artist is a testament to the power of passion, creativity, and resilience. From her early days crafting Ganesh idols with her family to her current success as a digital artist, Shefali has always found a way to incorporate positivity into her art. Through her use of digital tools and social media, she continues to inspire her audience, sharing uplifting moments and encouraging a positive mindset. As she looks to the future, it’s clear that Shefali’s artistic journey is just beginning, and we can expect to see even more incredible work from her in the years to come.
Bond between a girl and her pet
Celebrating Diwali with grandma
Goana foods
Goana Foods blends traditional Goan-Portuguese cuisine with innovation, offering pickles, masalas, and more, while prioritizing quality, sustainability, and global expansion under Cyd Pais' leadership.
Article by: Team ItsGoa
Images by: Goana Foods
Goa, known for its vibrant culture and rich culinary traditions, is also home to Goana Foods, a company that brings the essence of Goan-Portuguese cuisine to kitchens around the world. The company, owned by Cyd Pais, a resident of Goa Velha, Batim, specialises in manufacturing Goan-Portuguese pickles, masalas, canned foods, and vinegars. What started as a hobby has now blossomed into a successful business, capturing the hearts and taste buds of consumers both locally and internationally.
The Origins of Goana Foods: A Hobby Turned Passion
Cyd Pais, the visionary behind Goana Foods, began her journey into the food industry quite humbly. What was initially a hobby soon evolved into a fullfledged business, driven by her love for traditional Goan-Portuguese recipes and her desire to share them with a broader audience. However, the transformation from a hobbyist to a business owner was not merely about passion; it also required dedication, research, and the ability to balance authenticity with modern tastes.
This commitment to preserving tradition while innovating to meet contemporary needs forms the core of Goana Foods' identity. From experimenting with flavors to maintaining consistent quality, every step in the business reflects this balance.
Staying True to Tradition While Adapting to Modern Tastes
One of the key challenges in the food industry is maintaining the authenticity of traditional recipes while adapting them to modern palates. Goana Foods achieves this delicate balance by focusing on preserving authentic ingredients and techniques while incorporating subtle innovations. These innovations, however, never stray too far from the essence of Goan-Portuguese culinary heritage.
Cyd Pais emphasizes the importance of staying connected with her customers, noting that customer feedback plays a significant role in shaping the company’s offerings. By experimenting with flavors, textures, and presentation, Goana Foods ensures its products remain true to their roots while appealing to a broader, more modern audience.
masala
Cyd Pais
At the heart of Goana Foods lies a clear vision: to blend tradition with innovation. This vision is supported by a strong foundation of core values, which include quality, creativity, integrity, and customer satisfaction. These values guide every decision, from product development to marketing strategies, ensuring that Goana Foods not only honours its cultural roots but also meets the demands of an ever-evolving market.
In addition to these values, Goana Foods places a strong emphasis on sustainability. By integrating eco-friendly practices such as composting, utilising solar power, and adopting sustainable packaging solutions, the company ensures that it not only delivers high-quality products but also minimises its environmental footprint.
Product Development: A Customer-Centric Approach
When it comes to developing new products, Goana Foods takes a customer-centric approach. The process begins with thorough research into customer preferences and market trends. By analysing traditional recipes and experimenting with modern variations, the company creates products that balance taste, shelf life, and ingredient quality.
One example of this innovative approach is the development of King Prawn Molho, an exclusive product that combines the richness of Prawn Balchao with the flavors of Prawn Molho. This product is a testament to Goana Foods' ability to innovate while staying true to its roots, offering customers something unique without straying from tradition.
Goana foods
sorpotel Paste
Quality and consistency are paramount at Goana Foods. The company follows strict quality control measures throughout every stage of production, ensuring that the highest standards are met. From sourcing high-grade raw materials to regular testing of finished products, every step is meticulously monitored to maintain consistency in taste and texture across all batches.
The company sources its ingredients from trusted suppliers in regions such as Belgaum and Gujarat, known for their high-quality produce. By working with these reliable suppliers, Goana Foods can ensure the quality and freshness of its products, which is further enhanced by temperaturecontrolled storage and modern production techniques.
In addition to focusing on quality, Goana Foods is also committed to sustainability. The company integrates eco-friendly practices into its production processes, ensuring that it minimises food waste and reduces its environmental impact.
One of the key sustainable practices at Goana Foods is composting. By composting organic waste from its production processes, the company not only reduces landfill waste but also creates nutrient-rich compost for its gardens. Furthermore, Goana Foods utilises solar power to run its production processes, significantly reducing its reliance on non-renewable energy sources. This commitment to sustainability extends to packaging as well, with the company prioritizing biodegradable and recyclable materials.
Ensuring Quality and Consistency: The Pillars of Success
ambotik Masala
prawns Mohlo
In a competitive food market, Goana Foods has developed a range of effective marketing strategies to promote its products. Social media engagement plays a key role, with platforms like Instagram and Facebook allowing the company to showcase its products, share customer testimonials, and run promotions. Collaborations with local chefs and influencers have also helped the company expand its reach and establish credibility in the market.
Goana Foods is not limited to local markets; its distribution network extends nationally and internationally, with distributors in Goa, India, the USA, Canada, Australia, and the UK. The company’s
approach to distribution is flexible, offering discounts and free samples to encourage new distributors to join the network. This strategy has proven successful, allowing Goana Foods to grow its market presence across multiple regions.
Looking Ahead: Innovation and Expansion
As Goana Foods looks to the future, innovation remains a central focus. The company plans to continue experimenting with flavors and developing new products that cater to modern tastes while preserving traditional recipes. Collaborations with chefs and food influencers will also continue to inspire new ideas and help bring fresh, innovative products to the market.
In addition to expanding its product range, Goana Foods has its sights set on increasing its market presence both nationally and internationally. The company aims to strengthen its distribution channels and make its products accessible to a global audience, all while maintaining its commitment to quality and authenticity.
One of the exciting developments in the pipeline is the company's increasing presence on Amazon, where it is working hard to become the number one Goan masala brand. This is just one of the many ways Goana Foods is positioning itself for future growth and success.
Conclusion: A Bright Future for Goana Foods
Goana Foods, under the leadership of Cyd Pais, has successfully blended tradition with innovation to create a range of products that appeal to both traditionalists and modern food lovers alike. With a strong commitment to quality, sustainability, and customer satisfaction, the company is wellpositioned to continue its growth in the competitive food industry.
As Goana Foods expands its product range and distribution network, its vision of becoming a leading brand in gourmet Indian foods seems well within reach. With a clear focus on innovation, authenticity, and sustainability, Goana Foods is set to leave a lasting mark on the global food market.
Recheado Masala
Sakshi Shirvankar
Sakshi Shirvankar, a 24-year-old crochet artist, creates whimsical, handcrafted amigurumi plushies, blending creativity, sustainability, and child-safe designs. Her business reflects dedication to quality craftsmanship and environmental consciousness.
www.itsgoa.com itsgoa_ Itsgoa
Article by: Team ItsGoa
Images by: Sakshi Shirvankar
In today’s fast-paced world, few people can find time to craft with their hands. Yet, Sakshi Shirvankar has made her passion for crocheting not only a therapeutic hobby but also a growing business that reflects her dedication and creativity. With over six years of experience in crochet, Sakshi has carved out a niche in the world of amigurumi—an art that speaks volumes through the intricate details of plush toys made from yarn. At just 24 years old, she already boasts a business that caters to a broad audience, from babies to collectors of charming, handcrafted plush toys. What sets her apart is not only her ability to bring to life whimsical characters through yarn but also her relentless pursuit of sustainability and craftsmanship.
From Yarn to Plush: The Journey Begins
Sakshi's relationship with crochet started when she was in the 8th grade, having learned the basics at a young age. However, it was her encounter with amigurumi that truly ignited her creative passion. Amigurumi, a Japanese term for the art of crocheting small, stuffed toys, intrigued her when she first saw someone creating these toys online. This particular craft resonated with her childhood love for soft toys, which she fondly remembers collecting. The ability to create her own plushies by hand added a new layer of excitement and fulfillment to her life.
Over the years, Sakshi mastered the intricate stitches and patterns that define amigurumi. The plushies she creates are not just toys; they embody a sense of warmth and handmade authenticity, bringing a personal touch to each creation. Her design style is both whimsical and charming, infused with a sense of character and cuteness that makes her plushies perfect for people of all ages.
Crafting with Care: Sakshi’s Thoughtful Design Process
Each plushie Sakshi creates is crafted with an eye for detail. Whether it’s a bunny or a teddy bear, her plushies carry a sense of joy and personality that is hard to find in mass-produced toys. Her use of soft, inviting color palettes makes her creations not only visually appealing but also perfect for gifting. Furthermore, she adds thoughtful touches such as adoption certificates for each plushie, elevating the experience for the receiver.
However, her creative process is far from random. Sakshi draws inspiration from various sources, including readymade soft toys, current design trends, and her own artistic vision. For example, when the coquette theme became popular, she adapted by adding bows to her bunny designs, giving them a playful and on-trend look. Each plushie starts with a sketch, followed by meticulous planning. She decides on the size and design based on the materials she has available, then writes down the pattern like a recipe, noting stitches, row counts, and other details. This ensures that she can recreate the design if she receives an order for the same plushie in the future.
The Challenges of Scaling a Handmade Business
While Sakshi’s designs are a testament to her creativity and skill, the time-consuming nature of crochet limits her production speed. Each plushie can take anywhere from 8 to 10 hours to complete, depending on the size and complexity. Larger designs with more detailing can take two to three days. This is where the challenge of scaling her business comes into play. Since each plushie is handcrafted, it’s difficult to produce them in large quantities, which increases the cost of production.
www.itsgoa.com itsgoa_ Itsgoa
Sakshi Shirvankar
Purr-fectly stitched, inspired by a real-life furball
Dumbo-inspired crochet plushie—cute, cuddly, and full of charm
Moreover, custom orders require clear communication between Sakshi and her customers. When a client provides a specific design, she is careful to set realistic expectations, knowing that no two artists can replicate the same design exactly. The individuality in her work is a double-edged sword; it makes each plushie unique, but it also means that she can’t speed up the process to meet higher demand.
A Commitment to Quality and Child-Safe Designs
One of the most impressive aspects of Sakshi’s work is her commitment to creating child-safe designs. When making plushies for children, she avoids using safety eyes or any small parts that could pose a choking hazard. Instead, her plushies are crafted with tightly made stitches to prevent stuffing from coming out, and she refrains from attaching any beads or buttons. She also provides detailed wash care instructions to ensure that her customers can maintain the quality and durability of their plushies.
Roses , strawberries and a teady bear for a Valentine's day hamper
The material she uses plays a crucial role in the quality of her creations. Sakshi sources her yarn from Instagram vendors who offer high-quality chenille and velvet yarns, which are not available in her city. This ensures that her plushies are soft, safe, and suitable for all age groups, from babies to adults. She also crochets other items like flowers, coasters, and bags, offering a wide range of products that cater to different age groups and preferences.
Sustainability at the Heart of Her Craft
In addition to her focus on quality and safety, Sakshi is committed to incorporating sustainable practices into her craft. She prefers to use cotton yarn for smaller amigurumi creations and often repurposes leftover yarn for stuffing plushies or making small keychains and packaging decorations. This approach not only reduces waste but also minimizes the need for buying additional polyfill stuffing, which is often made from synthetic materials.
Her packaging is another area where she practices sustainability. Sakshi uses paper bags instead of plastic, further contributing to her eco-friendly business model. Her dedication to sustainability reflects a broader trend among artisans and small business owners who are mindful of their environmental impact, and it’s an ethos that resonates with her customers as well.
Craftsworks 5.0 pop up market at Panjim with crochet plushie squad
Viral couple keychains from a kdrama (lovely runner) crochet version
Future Plans: Expanding into Sensory Toys
Sakshi’s creativity knows no bounds, and she is constantly experimenting with new ideas. Currently, she is working on creating baby teethers and rattles, which will function as sensory toys for babies. These additions to her product line reflect her desire to grow her business while still maintaining the high level of craftsmanship and attention to detail that her customers have come to expect.
Navigating the Business Side of Crochet
While the artistic side of Sakshi’s work is undoubtedly fulfilling, the business side presents its own set of challenges. The cost of high-quality yarn and other materials can be expensive, which makes it essential for her to plan her investments carefully. Moreover, there are always customers who may not fully appreciate the time and effort that goes into making each plushie, often asking for discounts or lower prices. Sakshi is firm in her belief that handmade items should never be sold for cheap, as they require both time and financial investment.
For aspiring crochet artists looking to turn their hobby into a business, Sakshi offers valuable advice: perfect your craft first, then focus on the business aspects. Make sure to source materials from reliable vendors and communicate clearly with customers, especially when taking custom orders. Above all, don’t be afraid to experiment with different types of yarn and designs, as this is key to staying innovative in a competitive market.
Conclusion: A Crochet Artist with a Vision
Sakshi Shirvankar’s journey into the world of crochet and amigurumi is a testament to her passion, skill, and creativity. From her whimsical plushies to her commitment to sustainability, she has built a business that is as charming as it is meaningful. Despite the challenges of running a handmade business, Sakshi continues to expand her horizons, experimenting with new products and techniques while staying true to her artistic vision. For her, crochet is not just a craft—it’s a way to bring joy and warmth into the lives of her customers, one stitch at a time.
Customized crochet flower bouquet orders
Nostalgic cartoon character mr bean and lottie
Crochet flowers that stay in full bloom year-round
AB Production Goa
AB Production Goa, founded by Abrar Naik, empowers aspiring models through beauty pageants, offering grooming, opportunities, and a platform for local talent to shine on national and international stages.
Article by: Team ItsGoa Image by: AB Production Goa pageant director
www.itsgoa.com itsgoa_ Itsgoa
Founded by Abrar Naik, AB Production Goa is a shining example of how determination, passion, and vision can create a platform that empowers individuals to showcase their talent. Abrar, a native of Pernem, Goa, has carved a niche in the beauty and fashion industry, focusing on the power of pageantry to unlock local talent. What began as his personal journey in the world of modeling has now grown into a well-established company that organizes beauty pageants, giving individuals across Goa a chance to shine on both a national and international stage.
From Competitor to Creator
Abrar Naik's story began in 2018 when he participated in the prestigious Mr. Goa competition, where he achieved the first runner-up position. His success did not stop there, as he went on to compete in the Rubaru Mr. India pageant and won the People’s Choice Award. Despite these accomplishments, Abrar felt that Goa lacked events and opportunities for budding talent, especially in the beauty and fashion industries. With this realization, he channeled his energy into creating a platform that would not only provide opportunities but also foster a supportive environment where individuals could grow, learn, and thrive.
AB Production Goa was born out of Abrar's desire to create a talent-driven platform, which not only celebrates beauty but also individuality. Over the years, the company has grown steadily, and its influence has spread across Goa. Through the organization of six successful annual Mr., Miss, and Mrs. Goa pageants, Abrar has opened doors for local talent to pursue their dreams, whether in modeling or related fields. In addition, AB Production Goa introduced the Kids of Goa category two years ago, further expanding opportunities for young talents to shine. This move reflects the company's inclusive approach to beauty and talent, ensuring that opportunities are available for all age groups.
The Six-Month Journey of Organizing a Pageant
Organizing a beauty pageant, particularly one as large-scale as those hosted by AB Production Goa, is no small feat. The process is intensive, often taking up to six months from the first auditions to the final event. During this period, the team at AB Production Goa works diligently to ensure that each stage of the
The Birth of AB Production Goa
Abrar Naik
Arnab received the State Director of Goa award
arnab with his Boss - Mr Pankaj Kharbanda
pageant runs smoothly. Auditions are held across Goa, covering both North and South regions to ensure maximum reach. This inclusive strategy allows individuals from all parts of the state to participate and showcase their abilities. Once the finalists are selected, they embark on a journey of grooming and preparation. Grooming sessions, held every Sunday, focus on helping contestants develop their stage presence, perfect their walk, and fine-tune their choreography. This not only prepares them for the competition but also equips them with skills that are essential for a successful career in modeling or any other performance-oriented field.
Overcoming Challenges and Creating Success
Like any large-scale event, organizing beauty pageants comes with its own set of challenges. For AB Production Goa, the key to overcoming these hurdles lies in meticulous planning and constant communication with both the contestants and the organizing team. Abrar emphasizes the importance of keeping everyone on the same page and being prepared for last-minute changes, which are inevitable in such events. Despite the challenges, AB Production Goa has consistently delivered successful pageants, thanks to its dedicated team and its focus on detail.
One of the most important aspects of ensuring the success of these events is maintaining a professional and positive experience for all participants. AB Production Goa takes pride in creating a friendly and supportive environment where contestants can grow and bond with each other. Open communication, clear schedules, and guidance during practice sessions help to create a seamless experience for the participants, allowing them to focus on developing their skills and competing to the best of their abilities.
Fairness and Judging Criteria
One of the cornerstones of AB Production Goa’s success is its commitment to fairness and transparency throughout the competition. During
the auditions, participants are evaluated based on talent, personality, and stage presence. To ensure that all contestants are judged fairly, AB Production Goa employs a clear and consistent judging system. This transparency helps to maintain the integrity of the competition and builds trust among the participants.
Similarly, when it comes to selecting the panel of judges, AB Production Goa carefully chooses individuals with significant experience in the fields of fashion, modeling, or entertainment. Judges are selected not only for their expertise but also for their passion for nurturing and supporting emerging talent. This ensures that contestants receive valuable feedback and that the winners truly deserve their titles based on merit.
At Grand finale Of 20th Rubaru Mr india 2024
Arnab with his student after winning the title
Titles, Awards, and Opportunities
The titles awarded at AB Production Goa pageants, such as Miss Goa, Mr. Goa, and the People’s Choice Award, carry immense prestige. These titles open doors for the winners, offering them recognition and opportunities to further their careers. In fact, the winners of Mr., Miss, and Mrs. Goa receive direct entry into the Rubaru Mr. Miss and Mrs. India pageant, where they have the chance to compete on a national level. Should they succeed there, they might even go on to represent India on the international stage. For many contestants, winning one of these titles marks the beginning of a successful career in modeling or other related fields.
Strategic Promotion and Audience Engagement
Promotion plays a critical role in the success of any event, and AB Production Goa has developed a multi-faceted strategy to ensure its pageants reach the widest possible audience. Social media is a key tool, allowing the company to connect with a younger audience while building excitement for the upcoming events. In addition to running social media ads, AB Production Goa collaborates with local influencers and partners with colleges to ensure that the word spreads far and wide.
On the day of the event, AB Production Goa ensures that the audience remains engaged with a variety of exciting performances, from fashion shoots to live dance and fire shows. After the event, the company continues to engage with its audience by sharing videos, behind-the-scenes moments, and stories about the contestants. This ongoing engagement helps to build a loyal fan base and ensures that AB Production Goa’s pageants continue to be talked about long after the final curtain has closed.
Looking to the Future
As AB Production Goa continues to grow, Abrar Naik and his team have big plans for the future. In addition to organizing more pageants, they are planning to expand their offerings to include workshops and training sessions to help nurture new talent. Collaboration with other organizations is also on the horizon, as the company seeks to make a broader impact in the beauty and fashion industry. These initiatives aim to provide more opportunities for individuals to showcase their talents and help them pursue their dreams.
In conclusion, AB Production Goa stands as a beacon of opportunity for aspiring models and performers in Goa. Through its well-organized beauty pageants, the company empowers individuals to explore their potential and provides them with a platform to shine. Under the visionary leadership of Abrar Naik, AB Production Goa continues to shape the future of talent in Goa, while setting new standards for beauty and pageantry in the region.
Arnab receiving the State Director award in 2021
arnab with Rubaru Mr. India winner 2023
Authored
Indigenous Rainwater Management Methods
Green architect Nisha Mary Poulose advocates using indigenous rainwater management techniques to replenish Goa's depleting groundwater, addressing urbanization's impact and promoting community involvement in sustainable practices.
itsgoa_ Itsgoa Article & Images by: Team ItsGoa
Goa’s groundwater table, which is being fast depleted by rapid urbanisation and climate change, can be recharged through the implementation of rainwater management systems using indigenous techniques and nature-based infrastructure, which is vital to replenishing it, according to architect and bio-regional planner Nisha Mary Poulose.
At the recently held MOG Sundays talk at the Museum of Goa (MOG), Pilerne, Siolim-based Poulose stated that the mass urbanisation of land in Goa is preventing rainwater retention in the soil due to widespread concrete usage and deforestation. “This leads to large swathes of topsoil getting washed away. Mass consumption of water for swimming pools, unsustainable forms of agriculture also leads to large volumes of water being extracted,” she said.
Poulose is an award-winning green architect and regional planner, with over 15 years of experience in
environmental planning, land-use planning and natural architecture. In 2015, she was the recipient of an award in the Government of India’s ‘Mera Shahar Mera Sapna’ competition and lauded by Prime Minister Narenrdra Modi for her ideation for ‘Smart Cities’ in India. She also founded the Woven Design Collective, a global regenerative design and planning firm that utilises an interdisciplinary, holistic approach to developing habitat and infrastructure.
Her talk focused on effective rainwater management in Goa, in the wake of unseasonal rainfall and drought due to human-wrought climate change. According to the Indian Meteorological Department, the state has received 3,867.1 mm rainfall since June 1, 2024, with July recording the highest rainfall in 124 years. This led to water accumulation, floodlike situations and soil erosion across several talukas.
She also proposed a cost-effective solution to prevent the impending man-induced natural crises in Goa.
“Communities in Goa need to come together to rebuild indigenous knowledge practices for rainwater management, aided by administrative bodies at the grassroots level like the panchayat. Interconnected networks of bioswales (shallow trenches with indigenous vegetation that manage stormwater runoff by impediment, filtration, and percolation into the ground), rain gardens and retention ponds can greatly help neighbourhoods manage rainwater by slowing runoff, while also conserving the local flora and fauna.”
Poulose further emphasised the importance of community involvement, including the role of local festivals, in rainwater management.
“Shifting away from borewells that directly deplete the local aquifer and reviving wells around the state are necessary. This aids in capturing the maximum amount of water as close to the source of falling as possible, making it consumable. Local festivals like São João encourage the upkeep of wells, which offers leeway into making rainwater management an integral part of public consciousness,” she said. www.itsgoa.com itsgoa_ Itsgoa
Green architect Nisha Mary Poulose emphasised involving local communities in managing rainwater in Goa at MOG Sundays
