CAMPUS ENRICHMENT ESKENA Z I PART NE RS H I P This past season, one of our neighbors, the Eskenazi Museum of Art, reopened and we collaborated with them to offer patrons the opportunity to enjoy unique experiences at the museum followed by a show at the Auditorium. For Les Misérables, patrons were offered live music, a French Impressionism tour, a wellness experience about symbols of strength, and, of course, some French cuisine.
OUTDO OR EV E NTS IU Auditorium was proud to launch Open Air Venues for the 2020–2021 school year. These outdoor spaces have allowed us to provide opportunities for students, faculty, and staff to enjoy live performances and even present their own events in safe and socially distant outdoor environments. During the fall semester, we hosted more than 300 events of all types and sizes for more than 12,000 student, staff, and faculty attendees.
GROU P SA L ES Prior to the 2019–2020 season being cut short, we welcomed 25 groups through our doors as part of our group sales efforts and we were on pace to outperform our total amount of groups from the previous year (28). Despite the shortened season, we did generate nearly $11,000 more in revenue from group sales in 2019– 2020 and if the pace continued with two major Broadway titles remaining on the schedule, we would have had our best group sales total in Auditorium history.
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