Graduation Document - Jansher Aidan Bakhshi

Page 11

ACKNOWLEDGMENTS

This project is the result of the collective efforts of various people and I am grateful to them for their support.

Kartha, Kanwalpreet Kaur, Divya Barange, Rajesha and Visakh for lending key internal support within Titan.

I am grateful to Titan Company Limited for having given me a peek into the world of watch design and a chance to contribute to it.

I am grateful to Sahil Thappa and the Watch Collecting Community for having infused me with enthusiasm and determination to practice design in the watch space.

Special thanks to Mahendra Chauhan, Michael Foley, Krishnesh Mehta, Gayatri Menon and Praveen Nahar for having provided mentorship to bring light at crucial points in this project. Their inputs have helped shaped this project into all that it is. My thanks to Ujjwal Anand, Prassanna El, Malvika Sainath, Keith D’Souza, Chetan Sharma, Suparna Dapke, Shatabdi Sangeeta, Karthick Nitish, Rohan

have been much shades darker without the energy of the product design family and batchmates from other disciplines. I thank Sooraj, Harshali, Ravishankar, Saket, Rajdeep, Simoul and Rahul for having kept me alive when I fell into crisis at different points during the last few years. Lastly, thank you Mom, Dad and Zo for being my core support throughout.

I thank Chinmayee Nalawade, Navin Gonga, Swarnika Nimje, Mallika Talwar and Reena Regmi for having modelled for the Photographs that went into the document. Aniket Kunte’s photography made the products and people behind them shine. My journey through the four years of NID would

Graduation Project | Titan Vision Next: Explorations in Recrafting the Watch Proposition | 11


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

REFLECTIONS

2min
page 199

INFORMATION REFERENCES

4min
pages 200-203

IMAGE REFERENCES

12min
pages 204-211

DESIGN IS

1min
pages 189-192

FIRST MANUFACTURE DRAFT

1min
pages 175-180

STORYTELLING AS A VISIONING TOOL

1min
pages 185-188

INTERCHANGEABLE BEZEL OPTIONS

0
pages 171-174

FINAL DESIGN

2min
pages 165-170

MOODBOARD

1min
pages 157-158

IDEA DEVELOPMENT - KEY SKETCHES

1min
pages 159-162

IDEA DEVELOPMENT - QUICK PROTOTYPES

1min
pages 163-164

ADOPTION PLAN & DESIGN STORY

2min
pages 155-156

TREND - USERS

0
page 151

DESIGN - NEXT

0
page 152

TREND - BRANDS, STORES

0
page 150

ADOPTION STRATEGY - RAGA

1min
page 143

SILHOUETTE, SURFACE & DETAIL

3min
pages 139-142

TITAN CASE SHAPE VARIANTS

2min
pages 137-138

MANUFACTURING

3min
pages 132-134

WATCH CONSTRUCTION AT TITAN

2min
pages 135-136

DESIGN LANGUAGE AT SCALE

3min
pages 129-130

APPLICATION ON TITAN

3min
page 131

DESIGN LANGUAGE

8min
pages 121-128

BRAND STORIES

3min
pages 117-120

DEFINING BRAND USING CORE METHOD

1min
pages 115-116

WHERE ARE COMPANIES HEADED?

3min
pages 113-114

DEFINING BRAND USING JUNG’S ARCHETYPES

2min
pages 107-112

DEFINING BRAND FROM PARENT BRANDS

4min
pages 101-106

SYNTHESIS FROM INTERNAL CONVERSATIONS

3min
pages 99-100

TITAN AT CORE

3min
pages 97-98

REFRAMED BRIEF

2min
pages 93-96

COMPETITIVE OVERLAPS WITHIN TITAN

3min
pages 90-92

COMPETITIVE OVERLAPS OUTSIDE TITAN

5min
pages 84-89

PRODUCT DIFFERENTIATION PARAMETERS

2min
page 77

TITAN WATCHES FOUNDING PHILOSOPHY

2min
pages 71-72

TITAN - USERS & NON-USERS

5min
pages 73-76

WHERE ARE WATCHES GOING?

4min
pages 67-70

INDIA’S RELATIONSHIP WITH WATCHES

4min
pages 62-63

THE HISTORY OF TIMEKEEPING DEVICES

7min
pages 52-56

WRISTWATCH DESIGN EVOLUTION

9min
pages 57-61

INNOVATION IN WRISTWATCHES

4min
pages 49-51

WRISTWATCH TEARDOWN

2min
page 29

TREND FORMULATION

1min
pages 47-48

CROSS-FERTILIZATION IN WATCHES

2min
pages 45-46

WATCH GROUPS & PRICE SPECTRUM

5min
pages 40-44

WRISTWATCH GENRES

5min
pages 37-39

WATCHCASE MATERIALS

4min
pages 34-36

WATCH TERMINOLOGY

10min
pages 30-33

INITIAL BRIEF

1min
pages 25-28

NATIONAL INSTITUTE OF DESIGN

1min
pages 15-16

SYNOPSIS

1min
page 23

ACKNOWLEDGMENTS

1min
page 11

TITAN COMPANY LIMITED

3min
pages 19-22

TIMELINE

0
page 24

PRODUCT DESIGN

1min
pages 17-18

PREFACE

0
page 10

CONTENTS

1min
pages 12-14
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.