CONTENTS 01 WRISTWATCH TEARDOWN
GROUND WORK
PREFACE 10 ACKNOWLEDGMENTS 11 CONTENTS 12 NATIONAL INSTITUTE OF DESIGN 15 PRODUCT DESIGN 17 TITAN COMPANY LIMITED 19 SYNOPSIS 23 TIMELINE 24 INITIAL BRIEF 25
WRISTWATCH TEARDOWN WATCH TERMINOLOGY WATCHCASE MATERIALS WRISTWATCH GENRES WATCH GROUPS & PRICE SPECTRUM CROSS-FERTILIZATION IN WATCHES TREND FORMULATION INNOVATION IN WRISTWATCHES
02 PATH DEPENDENCY 29 30 34 37 40 45 47 49
06
12 | Jansher Aidan Bakhshi Nongrum | Product Design
52 57 62 64 67
07
CREATING NEW USERS (PART I) ADOPTION STRATEGY - RAGA RAGA USER - SHIFT IN DAILYWEAR RAGA USER - CHANGING ATTITUDE ATTRIBUTES: RAGA USER (EXTREMES) ATTRIBUTES: RAGA USER (GAP) RAGA - S.W.O.T ANALYSIS S.W.O.T ANALYSIS TREND - BRANDS, STORES TREND - USERS DESIGN - NEXT DESIGN DIRECTION
THE HISTORY OF TIMEKEEPING DEVICES WRISTWATCH DESIGN EVOLUTION INDIA’S RELATIONSHIP WITH WATCHES INDIAN MICROBRANDS WHERE ARE WATCHES GOING?
143 144 145 146 147 148 149 150 151 152 153
CREATING NEW USERS (PART II)
WATCH DESIGN FUTURES
ADOPTION PLAN & DESIGN STORY 155 MOODBOARD 157 IDEA DEVELOPMENT - KEY SKETCHES 159 IDEA DEVELOPMENT - QUICK PROTOTYPES 163 FINAL DESIGN 165 INTERCHANGEABLE BEZEL OPTIONS 171 FIRST MANUFACTURE DRAFT 175
WATCH DESIGN FUTURES STORYTELLING AS A VISIONING TOOL DESIGN IS [...] PRODUCT DIRECTIONS
181 185 189 193
