MANUFACTURING
Figure 162. Omega 2018 Process of forging case from raw material blank - Blanking.
Figure 163. Omega 2018 Process of forging case from raw material blank - Forming.
Any design language project would be futile to carry out if it didn’t take into account the product manufacturing and construction techniques of the company it was intended for. Since Titan predominantly makes quartz watches, the manufacture of watches happens in four main stages. The Case (main body) is made at the Case Plant. The movement is made at the Movement Assembly Division. The auxiliary parts are made in their individual plants. All parts are assembled at the Main Watch Assembly Unit.
Cases are sourced from Hong Kong. The process below details out the process of making Brass and Stainless Steel as these were the materials at the factory that was visited in Bangalore. The process is as follows:
or Cold Forging is applied. Hot forming is done to a case with a very simple design. The more complex cases are formed through cold forging. Cold Forging involves the case going through more stages of the press shop and delivers shape in great resolution. In both cases the press operation is repeated more than one to add a new facet with every press. Both the cases and back covers are made using the same process.
1)Case Plant Cases and Casebacks are made at the here. Titan makes cases in Brass, Stainless Steel, Titanium and Ceramic. Of these, Brass and Stainless Steel cases are made in the Bangalore Plant. Titanium cases are made at the Chennai Plant and Ceramic
ii) Forming Metal blanks are then sent to the Press Shop where they are pressed into the desired shape using die applied with high pressure. There are two types of forming processes. Depending on the design and material of the case, Hot Forging
132 | Jansher Aidan Bakhshi Nongrum | Product Design
i) Blanking Blanks of metal are punched out from strips of the raw material. Excess material is either melted to form new strips or sent back to the material supplier for recycling.
iii) Computer Controlled Milling (CNC) In the Machine Shop, finer details are machined into the case by using a CNC machine. iv) Drilling and Turning The machine shop is equipped with drills and lathes that create the holes for crown and spring bar. The Thread and hooks for the case and
