Graduation Document - Jansher Aidan Bakhshi

Page 163

IDEA DEVELOPMENT - QUICK PROTOTYPES

Elon Musk, in his speech at the California Institute of Technology, talks about how it helps to convince people when you have a model with you, even if it is a low fidelity one. This is how quick prototypes help. While the term ‘rapid prototyping’ is used synonymously in Titan for 3D printing, it isn’t as ‘rapid’ a process as you’d hope. To get things 3D printed quickly, you would need to make a 3D model on a software of the parts you need and discuss your intentions with the ‘tech-team’ so that they can resolve the model to a print ready stage - if there’s something they think can’t be done, you’d have a tough time to convince them otherwise, let alone get your model. The process is requires clarity at the start, is time taking, involves

too many people and expensive (as an intern, you need to keep asking for approvals for 3d prints and you make people cringe if you want to take out too many prints). To keep testing out sketch ideas, it helps to have a few pieces of scrap to tie together quickly to test the feasibility of an idea. The prototypes on the left used cardboard to make the watch case and tiny bits of rolled up paper were adopted as ad-hoc straps. No workshop resources were needed - only a cutting blade, some tape, bits of cardboard and a sheet of paper. These prototypes were used to test the different ways in which the strap could be integrate into the case. One prototype that tested the idea of a swap-able bezel needed a cutter and glue gun as it was forged out of the pieces of a tiny

plastic water bottle. Creating prototypes like these bring clarity quickly and allow for a good ideation progression. If personal clarity is at a good stage after ideating with quick prototypes then your proposals are less likely to be tweaked by any other individuals involved in the process because quick prototypes allow for the passage of an idea from one mind to another with greater net clarity than a sketch or digital render would. Quick prototypes also allow a designer to demonstrate the structural integrity of a design idea that deviates from the standard watch blueprint.

Graduation Project | Titan Vision Next: Explorations in Recrafting the Watch Proposition | 163


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

REFLECTIONS

2min
page 199

INFORMATION REFERENCES

4min
pages 200-203

IMAGE REFERENCES

12min
pages 204-211

DESIGN IS

1min
pages 189-192

FIRST MANUFACTURE DRAFT

1min
pages 175-180

STORYTELLING AS A VISIONING TOOL

1min
pages 185-188

INTERCHANGEABLE BEZEL OPTIONS

0
pages 171-174

FINAL DESIGN

2min
pages 165-170

MOODBOARD

1min
pages 157-158

IDEA DEVELOPMENT - KEY SKETCHES

1min
pages 159-162

IDEA DEVELOPMENT - QUICK PROTOTYPES

1min
pages 163-164

ADOPTION PLAN & DESIGN STORY

2min
pages 155-156

TREND - USERS

0
page 151

DESIGN - NEXT

0
page 152

TREND - BRANDS, STORES

0
page 150

ADOPTION STRATEGY - RAGA

1min
page 143

SILHOUETTE, SURFACE & DETAIL

3min
pages 139-142

TITAN CASE SHAPE VARIANTS

2min
pages 137-138

MANUFACTURING

3min
pages 132-134

WATCH CONSTRUCTION AT TITAN

2min
pages 135-136

DESIGN LANGUAGE AT SCALE

3min
pages 129-130

APPLICATION ON TITAN

3min
page 131

DESIGN LANGUAGE

8min
pages 121-128

BRAND STORIES

3min
pages 117-120

DEFINING BRAND USING CORE METHOD

1min
pages 115-116

WHERE ARE COMPANIES HEADED?

3min
pages 113-114

DEFINING BRAND USING JUNG’S ARCHETYPES

2min
pages 107-112

DEFINING BRAND FROM PARENT BRANDS

4min
pages 101-106

SYNTHESIS FROM INTERNAL CONVERSATIONS

3min
pages 99-100

TITAN AT CORE

3min
pages 97-98

REFRAMED BRIEF

2min
pages 93-96

COMPETITIVE OVERLAPS WITHIN TITAN

3min
pages 90-92

COMPETITIVE OVERLAPS OUTSIDE TITAN

5min
pages 84-89

PRODUCT DIFFERENTIATION PARAMETERS

2min
page 77

TITAN WATCHES FOUNDING PHILOSOPHY

2min
pages 71-72

TITAN - USERS & NON-USERS

5min
pages 73-76

WHERE ARE WATCHES GOING?

4min
pages 67-70

INDIA’S RELATIONSHIP WITH WATCHES

4min
pages 62-63

THE HISTORY OF TIMEKEEPING DEVICES

7min
pages 52-56

WRISTWATCH DESIGN EVOLUTION

9min
pages 57-61

INNOVATION IN WRISTWATCHES

4min
pages 49-51

WRISTWATCH TEARDOWN

2min
page 29

TREND FORMULATION

1min
pages 47-48

CROSS-FERTILIZATION IN WATCHES

2min
pages 45-46

WATCH GROUPS & PRICE SPECTRUM

5min
pages 40-44

WRISTWATCH GENRES

5min
pages 37-39

WATCHCASE MATERIALS

4min
pages 34-36

WATCH TERMINOLOGY

10min
pages 30-33

INITIAL BRIEF

1min
pages 25-28

NATIONAL INSTITUTE OF DESIGN

1min
pages 15-16

SYNOPSIS

1min
page 23

ACKNOWLEDGMENTS

1min
page 11

TITAN COMPANY LIMITED

3min
pages 19-22

TIMELINE

0
page 24

PRODUCT DESIGN

1min
pages 17-18

PREFACE

0
page 10

CONTENTS

1min
pages 12-14
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.