Graduation Document - Jansher Aidan Bakhshi

Page 165

FINAL DESIGN

The final design is made with a circular case shape crafted in 33mm diameter. Two variants were crafted to allow the design to function across the age gap. The top-half of both variants look identical, but the bottom half is structurally different to allow for different strap integrations the idea was to give the appearance that the two watches are the same at first glance( to align with the mother and daughter design story). What is unique about the construction of these watches is that the bezel of the watch overflows to cover the sides of the case. This creates the illusion that the case is made of resin(from the collection’s moodboard theme). The proportions between the strap and the case have been exaggerated to make the watch look

delicate and accentuate the presence of resin in the same way that jewellery accentuates precious stones. The different strap integrations allow for a differentiated design character. The version intended for a younger woman(next page, left-hand side) has a leather thong-type strap integration that radiates a seductive, semi-revealing presence. This has been achieved with a C-shaped section that runs along the bottom half of the watch into which the strap fits. The two metal rivets holding the two-part strap together form a composition that is reminiscent of the gladiator type sandal construction that is popular among younger women.

The version intended for an older woman (next page, right-hand side), however, has a more reserved and stately presence. A two part metal chain is integrated at both ends with a metal cap. This cap connects to the case via a metal circular ring on one end and a group of chain links (for size adjustment) on the other. The bottom half of this watch is designed to have a ‘bowl -shaped vessel’ design to give an illusion of thinness to what would otherwise feel like a chunky 7.5mm thick watch. A trick is used in the design of business-class tool watches to integrate the strap at a position that is lower than usual so that the watch can sit higher and more confidently on the wrist. This is what prompted the design to incorporate the strap in the lower half of the case construction.

Graduation Project | Titan Vision Next: Explorations in Recrafting the Watch Proposition | 165


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REFLECTIONS

2min
page 199

INFORMATION REFERENCES

4min
pages 200-203

IMAGE REFERENCES

12min
pages 204-211

DESIGN IS

1min
pages 189-192

FIRST MANUFACTURE DRAFT

1min
pages 175-180

STORYTELLING AS A VISIONING TOOL

1min
pages 185-188

INTERCHANGEABLE BEZEL OPTIONS

0
pages 171-174

FINAL DESIGN

2min
pages 165-170

MOODBOARD

1min
pages 157-158

IDEA DEVELOPMENT - KEY SKETCHES

1min
pages 159-162

IDEA DEVELOPMENT - QUICK PROTOTYPES

1min
pages 163-164

ADOPTION PLAN & DESIGN STORY

2min
pages 155-156

TREND - USERS

0
page 151

DESIGN - NEXT

0
page 152

TREND - BRANDS, STORES

0
page 150

ADOPTION STRATEGY - RAGA

1min
page 143

SILHOUETTE, SURFACE & DETAIL

3min
pages 139-142

TITAN CASE SHAPE VARIANTS

2min
pages 137-138

MANUFACTURING

3min
pages 132-134

WATCH CONSTRUCTION AT TITAN

2min
pages 135-136

DESIGN LANGUAGE AT SCALE

3min
pages 129-130

APPLICATION ON TITAN

3min
page 131

DESIGN LANGUAGE

8min
pages 121-128

BRAND STORIES

3min
pages 117-120

DEFINING BRAND USING CORE METHOD

1min
pages 115-116

WHERE ARE COMPANIES HEADED?

3min
pages 113-114

DEFINING BRAND USING JUNG’S ARCHETYPES

2min
pages 107-112

DEFINING BRAND FROM PARENT BRANDS

4min
pages 101-106

SYNTHESIS FROM INTERNAL CONVERSATIONS

3min
pages 99-100

TITAN AT CORE

3min
pages 97-98

REFRAMED BRIEF

2min
pages 93-96

COMPETITIVE OVERLAPS WITHIN TITAN

3min
pages 90-92

COMPETITIVE OVERLAPS OUTSIDE TITAN

5min
pages 84-89

PRODUCT DIFFERENTIATION PARAMETERS

2min
page 77

TITAN WATCHES FOUNDING PHILOSOPHY

2min
pages 71-72

TITAN - USERS & NON-USERS

5min
pages 73-76

WHERE ARE WATCHES GOING?

4min
pages 67-70

INDIA’S RELATIONSHIP WITH WATCHES

4min
pages 62-63

THE HISTORY OF TIMEKEEPING DEVICES

7min
pages 52-56

WRISTWATCH DESIGN EVOLUTION

9min
pages 57-61

INNOVATION IN WRISTWATCHES

4min
pages 49-51

WRISTWATCH TEARDOWN

2min
page 29

TREND FORMULATION

1min
pages 47-48

CROSS-FERTILIZATION IN WATCHES

2min
pages 45-46

WATCH GROUPS & PRICE SPECTRUM

5min
pages 40-44

WRISTWATCH GENRES

5min
pages 37-39

WATCHCASE MATERIALS

4min
pages 34-36

WATCH TERMINOLOGY

10min
pages 30-33

INITIAL BRIEF

1min
pages 25-28

NATIONAL INSTITUTE OF DESIGN

1min
pages 15-16

SYNOPSIS

1min
page 23

ACKNOWLEDGMENTS

1min
page 11

TITAN COMPANY LIMITED

3min
pages 19-22

TIMELINE

0
page 24

PRODUCT DESIGN

1min
pages 17-18

PREFACE

0
page 10

CONTENTS

1min
pages 12-14
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