Graduation Document - Jansher Aidan Bakhshi

Page 199

REFLECTIONS

“Confusion is good, but to stay confused isn’t.” Sonam Tashi Gyaltsen If there was one big learning that I took away from the graduation project, it is that clarity is as important as any design skill that one may struggle to refine. While this may not be taught to us, arriving at a state of clarity is essential for the design process to bear fruit. Automobile companies look to hire designers who can sketch and conceptualize well on paper because the cost of prototyping is quite significant - while it may cost a small fortune to get a prototype in place, it doesn’t cost much to sketch. Thus we can look at sketching as a tool to arrive at greater clarity. Similarly, every part of the design process aims at gaining greater visibility of the end user and the landscape of opportunity that surrounds them. The final act of design may not be a huge one in terms of what was needed to be done, but designers break their backs to ensure that the final act of design is a relevant one.

Just like any design skill, every inch of clarity needs to be earned and its overall impact on design is everything. Clarity brings confidence, conviction and belief in what a designer says and does. Clarity of thought brings peace of mind and gives meaning to action. During the systems design course, I had come across a graph from Mihaly Csikszentmihalyiv’s book on ‘Flow’. The graph plots ‘skill’ on the x-axis, ‘challenge’ on the y-axis and illustrates how one can deduce an individual’s state of mind at any point in time by comparing the challenge of completing a task with the individual’s level of skill. If the challenge outweighed an individual’s skill level, then the individual found himself in a state of anxiety. Likewise, if an individual’s skill was significantly greater than the challenge posed by the task, a person would get bored. I’d like to think that the missing part of the equation is clarity. If you are clear about the nature of the challenge that lies ahead of you, you can plot a course of action to reskill or upskill accordingly to match

your skill with the greater challenge at hand. The conversations surrounding design at this point in time have opened up watery spaces like the world of emotion that have not been vastly explored by design yet. If one decides to take the road less travelled, then things can often seem more nebulous and abstract than they have ever been before. However, it is my firm belief that as long as we can continue to leverage design’s potential to create greater clarity then designers will be able to create a home in even the most abstract spaces of future exploration.

Graduation Project | Titan Vision Next: Explorations in Recrafting the Watch Proposition | 199


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REFLECTIONS

2min
page 199

INFORMATION REFERENCES

4min
pages 200-203

IMAGE REFERENCES

12min
pages 204-211

DESIGN IS

1min
pages 189-192

FIRST MANUFACTURE DRAFT

1min
pages 175-180

STORYTELLING AS A VISIONING TOOL

1min
pages 185-188

INTERCHANGEABLE BEZEL OPTIONS

0
pages 171-174

FINAL DESIGN

2min
pages 165-170

MOODBOARD

1min
pages 157-158

IDEA DEVELOPMENT - KEY SKETCHES

1min
pages 159-162

IDEA DEVELOPMENT - QUICK PROTOTYPES

1min
pages 163-164

ADOPTION PLAN & DESIGN STORY

2min
pages 155-156

TREND - USERS

0
page 151

DESIGN - NEXT

0
page 152

TREND - BRANDS, STORES

0
page 150

ADOPTION STRATEGY - RAGA

1min
page 143

SILHOUETTE, SURFACE & DETAIL

3min
pages 139-142

TITAN CASE SHAPE VARIANTS

2min
pages 137-138

MANUFACTURING

3min
pages 132-134

WATCH CONSTRUCTION AT TITAN

2min
pages 135-136

DESIGN LANGUAGE AT SCALE

3min
pages 129-130

APPLICATION ON TITAN

3min
page 131

DESIGN LANGUAGE

8min
pages 121-128

BRAND STORIES

3min
pages 117-120

DEFINING BRAND USING CORE METHOD

1min
pages 115-116

WHERE ARE COMPANIES HEADED?

3min
pages 113-114

DEFINING BRAND USING JUNG’S ARCHETYPES

2min
pages 107-112

DEFINING BRAND FROM PARENT BRANDS

4min
pages 101-106

SYNTHESIS FROM INTERNAL CONVERSATIONS

3min
pages 99-100

TITAN AT CORE

3min
pages 97-98

REFRAMED BRIEF

2min
pages 93-96

COMPETITIVE OVERLAPS WITHIN TITAN

3min
pages 90-92

COMPETITIVE OVERLAPS OUTSIDE TITAN

5min
pages 84-89

PRODUCT DIFFERENTIATION PARAMETERS

2min
page 77

TITAN WATCHES FOUNDING PHILOSOPHY

2min
pages 71-72

TITAN - USERS & NON-USERS

5min
pages 73-76

WHERE ARE WATCHES GOING?

4min
pages 67-70

INDIA’S RELATIONSHIP WITH WATCHES

4min
pages 62-63

THE HISTORY OF TIMEKEEPING DEVICES

7min
pages 52-56

WRISTWATCH DESIGN EVOLUTION

9min
pages 57-61

INNOVATION IN WRISTWATCHES

4min
pages 49-51

WRISTWATCH TEARDOWN

2min
page 29

TREND FORMULATION

1min
pages 47-48

CROSS-FERTILIZATION IN WATCHES

2min
pages 45-46

WATCH GROUPS & PRICE SPECTRUM

5min
pages 40-44

WRISTWATCH GENRES

5min
pages 37-39

WATCHCASE MATERIALS

4min
pages 34-36

WATCH TERMINOLOGY

10min
pages 30-33

INITIAL BRIEF

1min
pages 25-28

NATIONAL INSTITUTE OF DESIGN

1min
pages 15-16

SYNOPSIS

1min
page 23

ACKNOWLEDGMENTS

1min
page 11

TITAN COMPANY LIMITED

3min
pages 19-22

TIMELINE

0
page 24

PRODUCT DESIGN

1min
pages 17-18

PREFACE

0
page 10

CONTENTS

1min
pages 12-14
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