Graduation Document - Jansher Aidan Bakhshi

Page 200

INFORMATION REFERENCES WATCH COMPANIES

Accurist Watches - Since 1946. (2018). Accurist. co.uk. Retrieved 16 December 2018, from http:// www.accurist.co.uk/ BOVET 1822 Swiss Handcrafted watch. (2018). Bovet 1822. Retrieved 16 December 2018, from https://www.bovet.com/ Breguet | Swiss Luxury Watches - since 1775. (2018). Breguet.com. Retrieved 16 December 2018, from https://www.breguet.com/en Chopard - Swiss Luxury Watches and Jewellery Manufacturer. (2018). Chopard.com. Retrieved 16 December 2018, from https://www.chopard.com/ intl/ Citizenwatch.com. (2018). Citizen Watch US Official Site | Citizen. [online] Available at: https://www. citizenwatch.com/ [Accessed 16 Dec. 2018]. Fossil. (2018). [online] Available at: https://www. fossil.com/us/en/watches.html [Accessed 16 Dec. 2018]. GENEVE, P. (2018). Patek Philippe | New Models | Watches & Timepieces. Patek Philippe SA. Retrieved 16 December 2018, from https://www.patek.com/

200 | Jansher Aidan Bakhshi Nongrum | Product Design

en/collection/new-models-2018?gclid=CjwKCAiA jNjgBRAgEiwAGLlf2vwDQon2d0bhDBLJPBmms3 Ft3Cm0XV9izJFKKctJnQoTJ6ix3IPVnxoCjEIQAvD_ BwE&gclsrc=aw.ds IWC Universe. (2018). Iwc.com. Retrieved 16 December 2018, from https://www.iwc.com/en/ IWCUniverse.BolBoCIyYQAvD_BwE Luxury Watches and Fine Watches. (2018).Vacheron Constantin. Retrieved 16 December 2018, from http://www.vacheron-constantin.com/en2/home. html Maximilian Büsser and Friends. (2018). Maximilian Büsser and Friends. Retrieved 16 December 2018, from https://www.mbandf.com/en Official Cartier websites & online stores - The renowned French jeweler and fine watchmaker. Bridal, Luxury Accessories, Fragrances & Exceptional Gifts. (2018). Cartier.com. Retrieved 16 December 2018, from https://www.cartier.com/ SEIKO INDIA WATCH. (2018). SEIKO INDIA | Moving Ahead.Touching Hearts.. [online] Available at: https://www.seiko.in/ [Accessed 16 Dec. 2018]. Skagen.com. (2018). Watches for Men & Women,

Bags, Jewelry & Wallets - Skagen. [online] Available at: https://www.skagen.com/ [Accessed 16 Dec. 2018]. Swiss watch | Jaeger-LeCoultre. (2018). JaegerLeCoultre. Retrieved 16 December 2018, from https://www.jaeger-lecoultre.com/ww/en/homepage.html Watch. (2018). Apple (India). Retrieved 16 December 2018, from https://www.apple.com/in/watch/ Watches from Timex | True Since 1854. (2018). Timex.com. Retrieved 16 December 2018, from https://www.timex.com/


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REFLECTIONS

2min
page 199

INFORMATION REFERENCES

4min
pages 200-203

IMAGE REFERENCES

12min
pages 204-211

DESIGN IS

1min
pages 189-192

FIRST MANUFACTURE DRAFT

1min
pages 175-180

STORYTELLING AS A VISIONING TOOL

1min
pages 185-188

INTERCHANGEABLE BEZEL OPTIONS

0
pages 171-174

FINAL DESIGN

2min
pages 165-170

MOODBOARD

1min
pages 157-158

IDEA DEVELOPMENT - KEY SKETCHES

1min
pages 159-162

IDEA DEVELOPMENT - QUICK PROTOTYPES

1min
pages 163-164

ADOPTION PLAN & DESIGN STORY

2min
pages 155-156

TREND - USERS

0
page 151

DESIGN - NEXT

0
page 152

TREND - BRANDS, STORES

0
page 150

ADOPTION STRATEGY - RAGA

1min
page 143

SILHOUETTE, SURFACE & DETAIL

3min
pages 139-142

TITAN CASE SHAPE VARIANTS

2min
pages 137-138

MANUFACTURING

3min
pages 132-134

WATCH CONSTRUCTION AT TITAN

2min
pages 135-136

DESIGN LANGUAGE AT SCALE

3min
pages 129-130

APPLICATION ON TITAN

3min
page 131

DESIGN LANGUAGE

8min
pages 121-128

BRAND STORIES

3min
pages 117-120

DEFINING BRAND USING CORE METHOD

1min
pages 115-116

WHERE ARE COMPANIES HEADED?

3min
pages 113-114

DEFINING BRAND USING JUNG’S ARCHETYPES

2min
pages 107-112

DEFINING BRAND FROM PARENT BRANDS

4min
pages 101-106

SYNTHESIS FROM INTERNAL CONVERSATIONS

3min
pages 99-100

TITAN AT CORE

3min
pages 97-98

REFRAMED BRIEF

2min
pages 93-96

COMPETITIVE OVERLAPS WITHIN TITAN

3min
pages 90-92

COMPETITIVE OVERLAPS OUTSIDE TITAN

5min
pages 84-89

PRODUCT DIFFERENTIATION PARAMETERS

2min
page 77

TITAN WATCHES FOUNDING PHILOSOPHY

2min
pages 71-72

TITAN - USERS & NON-USERS

5min
pages 73-76

WHERE ARE WATCHES GOING?

4min
pages 67-70

INDIA’S RELATIONSHIP WITH WATCHES

4min
pages 62-63

THE HISTORY OF TIMEKEEPING DEVICES

7min
pages 52-56

WRISTWATCH DESIGN EVOLUTION

9min
pages 57-61

INNOVATION IN WRISTWATCHES

4min
pages 49-51

WRISTWATCH TEARDOWN

2min
page 29

TREND FORMULATION

1min
pages 47-48

CROSS-FERTILIZATION IN WATCHES

2min
pages 45-46

WATCH GROUPS & PRICE SPECTRUM

5min
pages 40-44

WRISTWATCH GENRES

5min
pages 37-39

WATCHCASE MATERIALS

4min
pages 34-36

WATCH TERMINOLOGY

10min
pages 30-33

INITIAL BRIEF

1min
pages 25-28

NATIONAL INSTITUTE OF DESIGN

1min
pages 15-16

SYNOPSIS

1min
page 23

ACKNOWLEDGMENTS

1min
page 11

TITAN COMPANY LIMITED

3min
pages 19-22

TIMELINE

0
page 24

PRODUCT DESIGN

1min
pages 17-18

PREFACE

0
page 10

CONTENTS

1min
pages 12-14
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