Graduation Document - Jansher Aidan Bakhshi

Page 204

IMAGE REFERENCES Figure 3. Titan 2018 EDGE. Amazon.in [online] Available at: https://www.amazon.com/Titan679SL02-Ultra-Slim-3-5mm-Leather/dp/ B007MPEXHW [Accessed 15 Dec. 2018].

Figure 10. Taneira 2018 Taneira. [online] Available at: https://www.facebook.com/taneirasarees/photos/a. 989445357849405/1259111197549485/?type=1&thea ter [Accessed 13 Dec. 2018].

Figure 4. Sonata 2018 Sleek. Sonatawatches.in [online] Available at: http://www.sonatawatches.in/ [Accessed 13 Dec. 2018].

Figure 11. Amalfi Bleu – SKINN by TITAN 2018 Amalfi Bleu – SKINN by TITAN. [online] Available at: https://skinn.in/amalfi-bleu/ [Accessed 13 Dec. 2018].

Figure 5. Xylus 2009 Connoisseurs. [online] Available at: https://discussdesign.wordpress. com/2009/09/30/xylys-by-titan/ [Accessed 13 Dec. 2018]. Figure 6. Fastrack 2011 Tripsters. INTERPLAY Productions. [online] Available at: http:// interplaypro.com/portfolio/fastrack-watches/ [Accessed 15 Dec. 2018]. Figure 7. Nebula 2014 Nebula Rambagh Palace Collection | Studio ABD. [online] Available at: http:// studioabd.in/work/nebula-palace-collection/ [Accessed 13 Dec. 2018]. Figure 8. Titan Eye Plus 2018 Eyewear. Get 10% Discount at Titan Eye Plus. [online] Available at: https://www.sbicard.com/en/personal/offer/titaneye-plus-offer.page [Accessed 13 Dec. 2018]. Figure 9. Mia By Tanishq 2018. (@MiaByTanishq) on Twitter. [online] Available at: https://twitter.com/ miabytanishq?lang=en [Accessed 13 Dec. 2018].

204 | Jansher Aidan Bakhshi Nongrum | Product Design

Figure 13. Rolex 2011 Patina on Vintage Dial | Christie’s. [online] Available at: https://www. christies.com/features/The-patina-trend-inwatches-8023-1.aspx [Accessed 15 Dec. 2018]. Figure 14. Omega 2016 ‘Lume’ on Indices. | TIMΣPIΣCΣS | Pinterest | Omega, Omega speedmaster and Watches. [online] Available at: https://in.pinterest.com/ pin/444660163182887905/?lp=true [Accessed 15 Dec. 2018]. Figure 15. Rolex 2014 ‘Pepsi’ Timing Bezel Bezel & Barrel. (2012). The Cerachrom Insert – The Rolex Ceramic Bezel for Submariner, Deepsea, and GMT - Bezel & Barrel. [online] Available at: http:// bezelandbarrel.com/the-cerachrom-insert-therolex-ceramic-bezel-for-submariner-deepsea-andgmt/ [Accessed 15 Dec. 2018]. Figure 16. Audemars Piguet 2017 ‘Skeleton’ Watch. [online] Jewels In Paradise. Available at: http:// www.jewelsinparadise.com/shop/watches/ audemars-piguet-royal-oak-double-balance-

wheel-openworked-15407st-oo-1220st-01/ [Accessed 15 Dec. 2018]. Figure 17.  Monochrome Watches 2009 Watch Jewels. Monochrome Watches. [online] Available at: https://monochrome-watches.com/technicalperspective-jewel-bearings-watch-movementrubies/jewels-synthetic-ruby-pierhor/ [Accessed 15 Dec. 2018]. Figure 18.  Sinn 2015 Decissant Crystal in WatchSinn. Sinn Uhren: Modell T2 B. [online] Available at: https://www.sinn.de/en/Modell/T2_B. htm [Accessed 15 Dec. 2018]. Figure 19.  Watchuseek 2014 Retrograde Markingings Forums. [online] Available at: https://forums. watchuseek.com/f381/single-hand-high-endwatch-1473153.html [Accessed 15 Dec. 2018]. Figure 20.  Vacheron Constantin 2010 Tourbillon. Crystalworld.com [online] Available at: http://www. crystalworld.com/vacheron-constantin-99535. shtml [Accessed 15 Dec. 2018]. Figure 21.  Reddit 2006 Oil Filled Diving Watches [online] Available at: https://www.reddit.com/r/ Watches/comments/942ns9/time_arrow_oil_filled_ on_a_budget/ [Accessed 15 Dec. 2018]. Figure 22.  Hublot 2018 Big Bang Red Magic Ceramic Red Magic 45mm. [online] Available at: https:// www.hublot.com/en/collection/big-bang/big-bang-


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REFLECTIONS

2min
page 199

INFORMATION REFERENCES

4min
pages 200-203

IMAGE REFERENCES

12min
pages 204-211

DESIGN IS

1min
pages 189-192

FIRST MANUFACTURE DRAFT

1min
pages 175-180

STORYTELLING AS A VISIONING TOOL

1min
pages 185-188

INTERCHANGEABLE BEZEL OPTIONS

0
pages 171-174

FINAL DESIGN

2min
pages 165-170

MOODBOARD

1min
pages 157-158

IDEA DEVELOPMENT - KEY SKETCHES

1min
pages 159-162

IDEA DEVELOPMENT - QUICK PROTOTYPES

1min
pages 163-164

ADOPTION PLAN & DESIGN STORY

2min
pages 155-156

TREND - USERS

0
page 151

DESIGN - NEXT

0
page 152

TREND - BRANDS, STORES

0
page 150

ADOPTION STRATEGY - RAGA

1min
page 143

SILHOUETTE, SURFACE & DETAIL

3min
pages 139-142

TITAN CASE SHAPE VARIANTS

2min
pages 137-138

MANUFACTURING

3min
pages 132-134

WATCH CONSTRUCTION AT TITAN

2min
pages 135-136

DESIGN LANGUAGE AT SCALE

3min
pages 129-130

APPLICATION ON TITAN

3min
page 131

DESIGN LANGUAGE

8min
pages 121-128

BRAND STORIES

3min
pages 117-120

DEFINING BRAND USING CORE METHOD

1min
pages 115-116

WHERE ARE COMPANIES HEADED?

3min
pages 113-114

DEFINING BRAND USING JUNG’S ARCHETYPES

2min
pages 107-112

DEFINING BRAND FROM PARENT BRANDS

4min
pages 101-106

SYNTHESIS FROM INTERNAL CONVERSATIONS

3min
pages 99-100

TITAN AT CORE

3min
pages 97-98

REFRAMED BRIEF

2min
pages 93-96

COMPETITIVE OVERLAPS WITHIN TITAN

3min
pages 90-92

COMPETITIVE OVERLAPS OUTSIDE TITAN

5min
pages 84-89

PRODUCT DIFFERENTIATION PARAMETERS

2min
page 77

TITAN WATCHES FOUNDING PHILOSOPHY

2min
pages 71-72

TITAN - USERS & NON-USERS

5min
pages 73-76

WHERE ARE WATCHES GOING?

4min
pages 67-70

INDIA’S RELATIONSHIP WITH WATCHES

4min
pages 62-63

THE HISTORY OF TIMEKEEPING DEVICES

7min
pages 52-56

WRISTWATCH DESIGN EVOLUTION

9min
pages 57-61

INNOVATION IN WRISTWATCHES

4min
pages 49-51

WRISTWATCH TEARDOWN

2min
page 29

TREND FORMULATION

1min
pages 47-48

CROSS-FERTILIZATION IN WATCHES

2min
pages 45-46

WATCH GROUPS & PRICE SPECTRUM

5min
pages 40-44

WRISTWATCH GENRES

5min
pages 37-39

WATCHCASE MATERIALS

4min
pages 34-36

WATCH TERMINOLOGY

10min
pages 30-33

INITIAL BRIEF

1min
pages 25-28

NATIONAL INSTITUTE OF DESIGN

1min
pages 15-16

SYNOPSIS

1min
page 23

ACKNOWLEDGMENTS

1min
page 11

TITAN COMPANY LIMITED

3min
pages 19-22

TIMELINE

0
page 24

PRODUCT DESIGN

1min
pages 17-18

PREFACE

0
page 10

CONTENTS

1min
pages 12-14
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