INITIAL BRIEF
An initial brief was offered by Titan to design a range of Smartwatches for men to add to the any of the existing Titan Brands - Sonata, Fastrack, etc. Titan had a series of Hybrid Smartwatches that were due for release and thus a spectrum of smartwatches needed to be envisioned to complete the offering. However, successive discussions involved briefs framed at different opportunities and explorations(all listed in the pictures).
After considering the avenues that one could take the graduation project, it was eventually decided that a project at the intersection of business and design would be both educational for the designer and beneficial for the company. Thus, the project eventually steered toward developing a range of approaches to help break cycles of commodification in the product design of watches.
All briefs would broadly involve: 1) A translation of socio-cultural trends into design expressions 2) Codesign with specific target groups based the selection of a subrand or collection 3) An outcome with the scope for mass production or a concept car method to open a window into a future use cases
Graduation Project | Titan Vision Next: Explorations in Recrafting the Watch Proposition | 25
