Graduation Document - Jansher Aidan Bakhshi

Page 29

WRISTWATCH TEARDOWN

Crystal: The clear protective cover that shrouds the watch face, made from either synthetic sapphire, acrylic or glass. Synthetic sapphire is the most expensive to produce, though it is considerably more scratch resistant than either acrylic or glass crystals. Bezel: A metal (occasionally ceramic) ring that surrounds the watch crystal. Often bezels rotate on watches (usually on dive watches) and contain a scale for time or other measurements; some remain stationary or do not have a scale and are purely decorative. Gasket/O-Ring: A rubber, neoprene or plastic ring used to seal the gaps between the case and the case back, crystal and crown to prevent water or dust from entering the case and damaging the movement inside. Dial: Also often referred to as the face, the dial displays the time and features numerals and markings as well as the hands.

Indices: The markings on the dial of a watch used to represent the hours in place of numerals. In higher-end watches, these are usually “applied,” or attached to the dial, rather than printed on. Case: The main structure of the watch, containing and protecting the interior mechanizations. Case Back: The reverse side of a watch case that can be removed to access the inside of the watch. Lugs: The protruding pieces of metal at the top and bottom of a watch case where the strap is attached. The two ends of the lug hold a spring bar, which holds the strap in place. Crown: A small knob on the side of the watch case that can be used to adjust the time, date and — if your mechanical watch isn’t automatic — wind the watch to keep it running. Band/Strap: Piece of leather, metal, rubber, or other materials used to attach the watch to the wrist.

Bracelet: Device to attach the watch to your wrist, constructed of small metal linkages in a chain like form. Deployant Clasp: A type of watch strap buckle that closes by folding in on itself, then clasping. Makes the strap easier to take on and off and keeps the leather from getting worn or stretched out Movement: The inner-working mechanism of a watch that can be either mechanical (automatic or hand-wound) or quartz (battery powered). Most watch manufacturers refer to their movements as “calibers.” In a mechanical movement, the main components are a mainspring, a gear train, an escapement and a balance wheel. In a quartz movement, the main components are a battery, a microchip circuit, a quartz crystal and a stepper motor. Many high-end movements (both quartz and mechanical) are manufactured in Switzerland by either watch brands themselves or from large movement makers like ETA and Valjoux, though Japan and even China have their own thriving watchmaking industries.

Graduation Project | Titan Vision Next: Explorations in Recrafting the Watch Proposition | 29


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REFLECTIONS

2min
page 199

INFORMATION REFERENCES

4min
pages 200-203

IMAGE REFERENCES

12min
pages 204-211

DESIGN IS

1min
pages 189-192

FIRST MANUFACTURE DRAFT

1min
pages 175-180

STORYTELLING AS A VISIONING TOOL

1min
pages 185-188

INTERCHANGEABLE BEZEL OPTIONS

0
pages 171-174

FINAL DESIGN

2min
pages 165-170

MOODBOARD

1min
pages 157-158

IDEA DEVELOPMENT - KEY SKETCHES

1min
pages 159-162

IDEA DEVELOPMENT - QUICK PROTOTYPES

1min
pages 163-164

ADOPTION PLAN & DESIGN STORY

2min
pages 155-156

TREND - USERS

0
page 151

DESIGN - NEXT

0
page 152

TREND - BRANDS, STORES

0
page 150

ADOPTION STRATEGY - RAGA

1min
page 143

SILHOUETTE, SURFACE & DETAIL

3min
pages 139-142

TITAN CASE SHAPE VARIANTS

2min
pages 137-138

MANUFACTURING

3min
pages 132-134

WATCH CONSTRUCTION AT TITAN

2min
pages 135-136

DESIGN LANGUAGE AT SCALE

3min
pages 129-130

APPLICATION ON TITAN

3min
page 131

DESIGN LANGUAGE

8min
pages 121-128

BRAND STORIES

3min
pages 117-120

DEFINING BRAND USING CORE METHOD

1min
pages 115-116

WHERE ARE COMPANIES HEADED?

3min
pages 113-114

DEFINING BRAND USING JUNG’S ARCHETYPES

2min
pages 107-112

DEFINING BRAND FROM PARENT BRANDS

4min
pages 101-106

SYNTHESIS FROM INTERNAL CONVERSATIONS

3min
pages 99-100

TITAN AT CORE

3min
pages 97-98

REFRAMED BRIEF

2min
pages 93-96

COMPETITIVE OVERLAPS WITHIN TITAN

3min
pages 90-92

COMPETITIVE OVERLAPS OUTSIDE TITAN

5min
pages 84-89

PRODUCT DIFFERENTIATION PARAMETERS

2min
page 77

TITAN WATCHES FOUNDING PHILOSOPHY

2min
pages 71-72

TITAN - USERS & NON-USERS

5min
pages 73-76

WHERE ARE WATCHES GOING?

4min
pages 67-70

INDIA’S RELATIONSHIP WITH WATCHES

4min
pages 62-63

THE HISTORY OF TIMEKEEPING DEVICES

7min
pages 52-56

WRISTWATCH DESIGN EVOLUTION

9min
pages 57-61

INNOVATION IN WRISTWATCHES

4min
pages 49-51

WRISTWATCH TEARDOWN

2min
page 29

TREND FORMULATION

1min
pages 47-48

CROSS-FERTILIZATION IN WATCHES

2min
pages 45-46

WATCH GROUPS & PRICE SPECTRUM

5min
pages 40-44

WRISTWATCH GENRES

5min
pages 37-39

WATCHCASE MATERIALS

4min
pages 34-36

WATCH TERMINOLOGY

10min
pages 30-33

INITIAL BRIEF

1min
pages 25-28

NATIONAL INSTITUTE OF DESIGN

1min
pages 15-16

SYNOPSIS

1min
page 23

ACKNOWLEDGMENTS

1min
page 11

TITAN COMPANY LIMITED

3min
pages 19-22

TIMELINE

0
page 24

PRODUCT DESIGN

1min
pages 17-18

PREFACE

0
page 10

CONTENTS

1min
pages 12-14
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