Graduation Document - Jansher Aidan Bakhshi

Page 30

WATCH TERMINOLOGY

Horology: The art and/or science of measuring time. Haute Horlogerie: Translated to English, this French term means “high watchmaking,” and is used to distinguish watches or watchmakers that demonstrate extreme proficiency in watch design, technical innovation and finishing. Manufacture d’Horlogerie: A French term, usually shortened to “manufacture,” that refers to a watch company that develops its own parts (including its movements) at its own facility (“in-house”), rather than assembling watches from parts made by third-party part suppliers. Patina: A green or brown film on the surface of bronze or similar metals, produced by oxidation over a long period. In watches this mostly happens with the dial, however, bronze watches also develop a beautiful patina on the case over time. Luminescence: Colloquially referred to as “lume,” luminescence is the glow given off by watch numerals, indices and hands that have been coated with a photoluminescent material. While early watches used radioactive radium to create lume, most modern watches use non-radioactive phosphorescent substances like strontium aluminate. 30 | Jansher Aidan Bakhshi Nongrum | Product Design

Luminova - LumiNova®, also referred to as “lume”, is a photo-luminescent substance. When applied on watch dials and hands, it allows to tell time in the dark. Working as a kind of “light battery”, LumiNova® stores light, so it can then glows under weak luminosity conditions.

misleading, While 30m WR may give you the feeling that it is safe to get into any body of water that is a few feet deep, at WR 30m you’re actually only supposed to be able to wash your hands with the watch on - You aren’t meant to take it into the shower or submerge it at all.

Super Luminova - is a brand name under which strontium aluminate–based non-radioactive and nontoxic photoluminescent or afterglow pigments for illuminating markings on watch dials, hands and bezels, etc. in the dark are marketed. This technology offers up to ten times higher brightness than previous zinc sulfide–based materials.

10 mts = 1 ATM

Tritium Tubes - Tritium radioluminescence is the use of gaseous tritium, a radioactive isotope of hydrogen, to create visible light. Tritium emits electrons through beta decay and, when they interact with a phosphor material, light is emitted through the process of phosphorescence. The overall process of using a radioactive material to excite a phosphor and ultimately generate light is called radioluminescence.

WR 100M (10ATM) - Ideally suitable to be used for swimming in swimming pools.

Water Resistance: Water Resistance is a really muddy subject in watch servicing. Watches are tested in extremely specific conditions and the water resistance marking are actually quite

WR 30M (3ATM) - Ideally just suitable to be used to wash hands and dishes. WR 50M (5ATM) - Ideally just suitable to be used in a cold shower.

WR 200M (20ATM) -Ideally suitable for shallow open water swimming. Diver’s 200M - Suitable for diving up to depths of under 200 metres. There are a lot ratings that go beyond Diver’s 200M and these are ideally meant for professional deep diving at where the watch will have features to mechanically help divers to time their decompression stops.


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REFLECTIONS

2min
page 199

INFORMATION REFERENCES

4min
pages 200-203

IMAGE REFERENCES

12min
pages 204-211

DESIGN IS

1min
pages 189-192

FIRST MANUFACTURE DRAFT

1min
pages 175-180

STORYTELLING AS A VISIONING TOOL

1min
pages 185-188

INTERCHANGEABLE BEZEL OPTIONS

0
pages 171-174

FINAL DESIGN

2min
pages 165-170

MOODBOARD

1min
pages 157-158

IDEA DEVELOPMENT - KEY SKETCHES

1min
pages 159-162

IDEA DEVELOPMENT - QUICK PROTOTYPES

1min
pages 163-164

ADOPTION PLAN & DESIGN STORY

2min
pages 155-156

TREND - USERS

0
page 151

DESIGN - NEXT

0
page 152

TREND - BRANDS, STORES

0
page 150

ADOPTION STRATEGY - RAGA

1min
page 143

SILHOUETTE, SURFACE & DETAIL

3min
pages 139-142

TITAN CASE SHAPE VARIANTS

2min
pages 137-138

MANUFACTURING

3min
pages 132-134

WATCH CONSTRUCTION AT TITAN

2min
pages 135-136

DESIGN LANGUAGE AT SCALE

3min
pages 129-130

APPLICATION ON TITAN

3min
page 131

DESIGN LANGUAGE

8min
pages 121-128

BRAND STORIES

3min
pages 117-120

DEFINING BRAND USING CORE METHOD

1min
pages 115-116

WHERE ARE COMPANIES HEADED?

3min
pages 113-114

DEFINING BRAND USING JUNG’S ARCHETYPES

2min
pages 107-112

DEFINING BRAND FROM PARENT BRANDS

4min
pages 101-106

SYNTHESIS FROM INTERNAL CONVERSATIONS

3min
pages 99-100

TITAN AT CORE

3min
pages 97-98

REFRAMED BRIEF

2min
pages 93-96

COMPETITIVE OVERLAPS WITHIN TITAN

3min
pages 90-92

COMPETITIVE OVERLAPS OUTSIDE TITAN

5min
pages 84-89

PRODUCT DIFFERENTIATION PARAMETERS

2min
page 77

TITAN WATCHES FOUNDING PHILOSOPHY

2min
pages 71-72

TITAN - USERS & NON-USERS

5min
pages 73-76

WHERE ARE WATCHES GOING?

4min
pages 67-70

INDIA’S RELATIONSHIP WITH WATCHES

4min
pages 62-63

THE HISTORY OF TIMEKEEPING DEVICES

7min
pages 52-56

WRISTWATCH DESIGN EVOLUTION

9min
pages 57-61

INNOVATION IN WRISTWATCHES

4min
pages 49-51

WRISTWATCH TEARDOWN

2min
page 29

TREND FORMULATION

1min
pages 47-48

CROSS-FERTILIZATION IN WATCHES

2min
pages 45-46

WATCH GROUPS & PRICE SPECTRUM

5min
pages 40-44

WRISTWATCH GENRES

5min
pages 37-39

WATCHCASE MATERIALS

4min
pages 34-36

WATCH TERMINOLOGY

10min
pages 30-33

INITIAL BRIEF

1min
pages 25-28

NATIONAL INSTITUTE OF DESIGN

1min
pages 15-16

SYNOPSIS

1min
page 23

ACKNOWLEDGMENTS

1min
page 11

TITAN COMPANY LIMITED

3min
pages 19-22

TIMELINE

0
page 24

PRODUCT DESIGN

1min
pages 17-18

PREFACE

0
page 10

CONTENTS

1min
pages 12-14
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