Graduation Document - Jansher Aidan Bakhshi

Page 34

WATCHCASE MATERIALS

Figure 22.  Hublot 2018 Big Bang Red Magic Ceramic

Gold: The percentage of pure gold versus the percentage of base metals is expressed in karats 18 karat gold is 75% pure gold and is standard for watch cases. Yellow cold is pure gold alloyed with other metals. White gold is pure gold alloyed with silver, palladium, or rhodium and pink/rose gold is pure gold alloyed with percentages of copper. The more copper added, the darker the hue. A small percentage of silver or zinc can be added for a desired tone Silver: Silver is similar in appearance to stainless steel or platinum. It is naturally nonreactive and resistant to decay. Unfortunately silver easily tarnishes. True silver watches are very rare. Watchmakers will instead use silver mixed into the gold alloy to create yellow and rose gold watches. Bronze: Bronze watches are also innately anticorrosive, anti-magnetic, long-lasting, resistant to seawater, and harder than stainless steel and iron combined. Brass watches develop a rich patina over time. 34 | Jansher Aidan Bakhshi Nongrum | Product Design

Platinum: Platinum is a natural white metal that produces silver colored watches. It is Incredibly hard, durable, and scratch-resistant. Platinum watches can almost always be refinished to look new again. Palladium: Palladium is a natural white metal that produces silver colored watches. It is lightweight, hypoallergenic, and easy to finish and polish. A few companies, such as Ulysse Nardin and Moser & Co, use palladium for cases and bracelets. However, due to the high cost, it is incredibly rare to find a palladium watch. Stainless Steel: Made of iron-carbon alloy mixed with chromium and nickel, Stainless Steel is fairly lightweight, affordable, highly corrosion-resistant. Aluminium: Aluminium is silvery white in color and is low in density, resistant to corrosion, and flexible. Widely used in watches because it’s readily available and inexpensive.

Tungsten Carbide: Tungsten carbide is a chemical compound containing equal parts of tungsten and carbon atoms. In its most basic form, tungsten carbide is a fine gray powder, but it can be pressed and formed into shapes through a process called ‘sintering’ for use in industrial machinery, cutting tools, abrasives, armor-piercing rounds, other tools and instruments, and jewelry. Tantalum: Tantalum is a rare, hard, blue-gray, lustrous transition metal that is highly corrosionresistant. Carbon Fibre: Carbon fibers are usually combined with other materials to form a composite. When impregnated with a plastic resin and baked it forms carbon-fiber-reinforced polymer (often referred to as carbon fiber) which has a very high strength-to-weight ratio, and is extremely rigid although somewhat brittle. Carbon fibers are also composited with other materials, such as graphite, to form reinforced carbon-carbon composites, which have a very high heat tolerance.


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

REFLECTIONS

2min
page 199

INFORMATION REFERENCES

4min
pages 200-203

IMAGE REFERENCES

12min
pages 204-211

DESIGN IS

1min
pages 189-192

FIRST MANUFACTURE DRAFT

1min
pages 175-180

STORYTELLING AS A VISIONING TOOL

1min
pages 185-188

INTERCHANGEABLE BEZEL OPTIONS

0
pages 171-174

FINAL DESIGN

2min
pages 165-170

MOODBOARD

1min
pages 157-158

IDEA DEVELOPMENT - KEY SKETCHES

1min
pages 159-162

IDEA DEVELOPMENT - QUICK PROTOTYPES

1min
pages 163-164

ADOPTION PLAN & DESIGN STORY

2min
pages 155-156

TREND - USERS

0
page 151

DESIGN - NEXT

0
page 152

TREND - BRANDS, STORES

0
page 150

ADOPTION STRATEGY - RAGA

1min
page 143

SILHOUETTE, SURFACE & DETAIL

3min
pages 139-142

TITAN CASE SHAPE VARIANTS

2min
pages 137-138

MANUFACTURING

3min
pages 132-134

WATCH CONSTRUCTION AT TITAN

2min
pages 135-136

DESIGN LANGUAGE AT SCALE

3min
pages 129-130

APPLICATION ON TITAN

3min
page 131

DESIGN LANGUAGE

8min
pages 121-128

BRAND STORIES

3min
pages 117-120

DEFINING BRAND USING CORE METHOD

1min
pages 115-116

WHERE ARE COMPANIES HEADED?

3min
pages 113-114

DEFINING BRAND USING JUNG’S ARCHETYPES

2min
pages 107-112

DEFINING BRAND FROM PARENT BRANDS

4min
pages 101-106

SYNTHESIS FROM INTERNAL CONVERSATIONS

3min
pages 99-100

TITAN AT CORE

3min
pages 97-98

REFRAMED BRIEF

2min
pages 93-96

COMPETITIVE OVERLAPS WITHIN TITAN

3min
pages 90-92

COMPETITIVE OVERLAPS OUTSIDE TITAN

5min
pages 84-89

PRODUCT DIFFERENTIATION PARAMETERS

2min
page 77

TITAN WATCHES FOUNDING PHILOSOPHY

2min
pages 71-72

TITAN - USERS & NON-USERS

5min
pages 73-76

WHERE ARE WATCHES GOING?

4min
pages 67-70

INDIA’S RELATIONSHIP WITH WATCHES

4min
pages 62-63

THE HISTORY OF TIMEKEEPING DEVICES

7min
pages 52-56

WRISTWATCH DESIGN EVOLUTION

9min
pages 57-61

INNOVATION IN WRISTWATCHES

4min
pages 49-51

WRISTWATCH TEARDOWN

2min
page 29

TREND FORMULATION

1min
pages 47-48

CROSS-FERTILIZATION IN WATCHES

2min
pages 45-46

WATCH GROUPS & PRICE SPECTRUM

5min
pages 40-44

WRISTWATCH GENRES

5min
pages 37-39

WATCHCASE MATERIALS

4min
pages 34-36

WATCH TERMINOLOGY

10min
pages 30-33

INITIAL BRIEF

1min
pages 25-28

NATIONAL INSTITUTE OF DESIGN

1min
pages 15-16

SYNOPSIS

1min
page 23

ACKNOWLEDGMENTS

1min
page 11

TITAN COMPANY LIMITED

3min
pages 19-22

TIMELINE

0
page 24

PRODUCT DESIGN

1min
pages 17-18

PREFACE

0
page 10

CONTENTS

1min
pages 12-14
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.