Graduation Document - Jansher Aidan Bakhshi

Page 37

WRISTWATCH GENRES

Chronograph: A type of watch that features an additional stopwatch function in addition to the main time. A chronograph can be either quartz or mechanical (or a hybrid of the two) and is activated via a set of pushers protruding from the side of the case. Flyback Chronograph: A type of chronograph that can be reset without stopping the chronograph function (which is necessary in a normal chronograph). It’s particularly useful among pilots and other users who need to record multiple times in quick succession. Rattrapante Chronograph: Also called a double chronograph or split-seconds chronograph, this adds an additional seconds hand and pusher to the standard chronograph function. The additional seconds hand moves in sync with the standard seconds hand, but stops when the extra pusher is depressed, allowing the user to record two times at once. Field Watch: Iterations of early wartime watches form this category. They are generally recognized as being sturdy and austere, with a bold and clearly legible face. They are sometimes referred to as officer’s watches.

Dive Watch: A dive watch is a water-resistant watch, but not all water-resistant watches are dive watches. True dive watches should meet a specific standard for diving like ISO 6425, which requires the watch to be water-resistant to at least 200 meters, feature a unidirectional rotating bezel and some form of illumination. GMT: Though it stands for Greenwich Mean Time, a watch referred to as a GMT has the ability to track two time zones at once. Originally developed by Rolex for pilots in the ’50s, they’re particularly useful for any frequent flyer. Pilot Watch: Watches designed to meet the needs of aircraft pilots. Ideally, pilot watches have a distinct dial layout that is inspired from the German flieger watches used by german pilots in World War 2. These watches also have a large diamond shaped crown that helped the pilots make adjustments to their watches with their gloves on. Different iterations of pilot watches will feature rotating bezels (like diver’s watches), logarithmic slide rules, and a flyback function (ability to reset stopwatch with one button push).

World timer: A watch with a dial that can be adjusted to show the time in 24 different time zones represented by 24 major cities across the globe. (See some of our favorite world time watches here.) Dress Watch: A dress watch needs to be simplistic. Elegant. And above all, minimalistic. It isn’t some gaudy watch that’s bejeweled with diamonds or a chronograph that is so big it looks like a clock. It is subtle, understated and charming. They aren’t intended to be worn with jeans and a t-shirt; to the gym; or beach shorts and floral printed shirts. They are meant to pair with your business suit, your dinner jacket, and a tuxedo. Fashion Watch: This is a term that comes with great disdain in serious horological communities. A fashion watch is a watch sold by a fashion company that doesn’t make its own watches. These watches look beautiful but are made with low grade materials and often powered by questionable movements. It’s the brand name of the Fashion company that sells this watch, not the functionality of the watch or watchmaking pedigree of the manufacturer. These watches can get very expensive but will often be sold as low as 70% off during clearance sales.

Graduation Project | Titan Vision Next: Explorations in Recrafting the Watch Proposition | 37


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REFLECTIONS

2min
page 199

INFORMATION REFERENCES

4min
pages 200-203

IMAGE REFERENCES

12min
pages 204-211

DESIGN IS

1min
pages 189-192

FIRST MANUFACTURE DRAFT

1min
pages 175-180

STORYTELLING AS A VISIONING TOOL

1min
pages 185-188

INTERCHANGEABLE BEZEL OPTIONS

0
pages 171-174

FINAL DESIGN

2min
pages 165-170

MOODBOARD

1min
pages 157-158

IDEA DEVELOPMENT - KEY SKETCHES

1min
pages 159-162

IDEA DEVELOPMENT - QUICK PROTOTYPES

1min
pages 163-164

ADOPTION PLAN & DESIGN STORY

2min
pages 155-156

TREND - USERS

0
page 151

DESIGN - NEXT

0
page 152

TREND - BRANDS, STORES

0
page 150

ADOPTION STRATEGY - RAGA

1min
page 143

SILHOUETTE, SURFACE & DETAIL

3min
pages 139-142

TITAN CASE SHAPE VARIANTS

2min
pages 137-138

MANUFACTURING

3min
pages 132-134

WATCH CONSTRUCTION AT TITAN

2min
pages 135-136

DESIGN LANGUAGE AT SCALE

3min
pages 129-130

APPLICATION ON TITAN

3min
page 131

DESIGN LANGUAGE

8min
pages 121-128

BRAND STORIES

3min
pages 117-120

DEFINING BRAND USING CORE METHOD

1min
pages 115-116

WHERE ARE COMPANIES HEADED?

3min
pages 113-114

DEFINING BRAND USING JUNG’S ARCHETYPES

2min
pages 107-112

DEFINING BRAND FROM PARENT BRANDS

4min
pages 101-106

SYNTHESIS FROM INTERNAL CONVERSATIONS

3min
pages 99-100

TITAN AT CORE

3min
pages 97-98

REFRAMED BRIEF

2min
pages 93-96

COMPETITIVE OVERLAPS WITHIN TITAN

3min
pages 90-92

COMPETITIVE OVERLAPS OUTSIDE TITAN

5min
pages 84-89

PRODUCT DIFFERENTIATION PARAMETERS

2min
page 77

TITAN WATCHES FOUNDING PHILOSOPHY

2min
pages 71-72

TITAN - USERS & NON-USERS

5min
pages 73-76

WHERE ARE WATCHES GOING?

4min
pages 67-70

INDIA’S RELATIONSHIP WITH WATCHES

4min
pages 62-63

THE HISTORY OF TIMEKEEPING DEVICES

7min
pages 52-56

WRISTWATCH DESIGN EVOLUTION

9min
pages 57-61

INNOVATION IN WRISTWATCHES

4min
pages 49-51

WRISTWATCH TEARDOWN

2min
page 29

TREND FORMULATION

1min
pages 47-48

CROSS-FERTILIZATION IN WATCHES

2min
pages 45-46

WATCH GROUPS & PRICE SPECTRUM

5min
pages 40-44

WRISTWATCH GENRES

5min
pages 37-39

WATCHCASE MATERIALS

4min
pages 34-36

WATCH TERMINOLOGY

10min
pages 30-33

INITIAL BRIEF

1min
pages 25-28

NATIONAL INSTITUTE OF DESIGN

1min
pages 15-16

SYNOPSIS

1min
page 23

ACKNOWLEDGMENTS

1min
page 11

TITAN COMPANY LIMITED

3min
pages 19-22

TIMELINE

0
page 24

PRODUCT DESIGN

1min
pages 17-18

PREFACE

0
page 10

CONTENTS

1min
pages 12-14
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