JP TRAIBLAZING MAGAZINE
“Custo mer e x p eri enc e is a “b uz z word ” , b u t i t’s a l so what can tru l y m a ke the differenc e b etw een c o mp etito rs a nd b ra nd s in genera l . ”
CUSTOM E R EXPERIE NCE , a Buzzword Making the Difference Among Brands
BY SANDRA SIMOES* - VODAFONE PORTUGAL
By Sandra Simoes* Vodafone Portugal
T
I work for in Portugal – Vodafone Portugal - to work on projects aiming to enhance Customer Experience (CX)
he plane landed and
in Vodafone Albania. So, this notion
the first thing I saw
of living the experience in its various
was those imposing
aspects was always very present.
mountains around me. I was impressed and
Customer experience is a “buzzword”,
curious. I cannot explain why, this
but it’s also what can truly make the
view left a kind of mark on me.
difference
As the days were passing and I had
and brands in general. It is the
a chance to explore some of the life
experience that each person lives
in Tirana, where I spent 2 months,
with a brand that defines the ground
and also some of the history of the
of the relationship between them, as
country, this mountain image came
in a personal relationship. It is not
to my mind often, as if I had to find a
enough to have good products that
correlation between this image and
work well and have good customer
what I was “discovering” in my own
service. Brands really have to make
way.
a difference in people’s lives, even in
between
competitors
the simplest things of everyday life. This difference can often be made
I came to Albania as part of a twomonth assignment from the company
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C U STO M E R E X P E R I E N C E
JP TRAIBLAZING MAGAZINE
